Original subtitles

Hey, it's Sophia, and welcome to day two of finding business clarity, our journey

into getting clear on the life we want and how our businesses will take us

there. Day two is all about getting clear on

what your company does.

Today's work will help you concisely

define the product you make, how and where it's used, and where customers can

buy it. This exercise is important for a variety

of reasons. Whether you're in sales or not,

entrepreneurs are on some level, all sales people.

And in a world of noise, you need to cut through with a simple and clear

description of your business.

You'll be talking to customers,

distributors, press, prospective hires, and maybe even investors.

Someday everyone will want to know what your business does in a sentence.

This process is also important for self-discipline Many of us creatives are

dreamers. I'm one of them.

We're off to the next thing before we've even finished the first one.

Getting clear on your core business revents your customers and your team from

getting lost in your own great ideas.

Make sure you have the day 2 worksheet in

front of you.

I'll see you in the next video to review

this section and share my worksheet with you.