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These are the user uploaded subtitles that are being translated: 0 00:00:10,640 --> 00:00:14,320 Getting clear on your strengths and weaknesses can really help you understand 1 00:00:14,360 --> 00:00:15,840 what role to play in your business. 2 00:00:16,200 --> 00:00:18,470 For example, if you're only creative and 3 00:00:18,480 --> 00:00:22,710 not interested or great with money, then perhaps you want a partner or first 4 00:00:22,720 --> 00:00:24,840 employee with a strong financial background. 5 00:00:25,950 --> 00:00:27,230 Nobody's great at everything. 6 00:00:27,430 --> 00:00:29,620 And a big red flag of early founders is 7 00:00:29,630 --> 00:00:31,390 that they think they can do it all. 8 00:00:31,630 --> 00:00:33,180 So I'm going to save you a lot of 9 00:00:33,190 --> 00:00:37,660 personal frustration and some frustrated employees by telling you this now you 10 00:00:37,670 --> 00:00:38,740 don't know it all. 11 00:00:38,750 --> 00:00:39,910 None of us do. 12 00:00:40,110 --> 00:00:43,820 If you're not technically savvy, you may want to find a partner or team member who 13 00:00:43,830 --> 00:00:47,980 is, because all businesses have significant technical components, from 14 00:00:47,990 --> 00:00:51,350 your website to marketing tools to accounting and more. 15 00:00:51,750 --> 00:00:54,620 After working through this, the role you should play in your organization will 16 00:00:54,630 --> 00:00:58,470 become clear. Is it creative, financial, technological, 17 00:00:59,190 --> 00:01:02,150 marketing related, or all or some of the above? 18 00:01:02,630 --> 00:01:04,510 Let's take a look at part two of my worksheet. 19 00:01:05,349 --> 00:01:09,860 So for what are you best at? I wrote manifestation, marketing and 20 00:01:09,870 --> 00:01:13,530 copywriting. Manifestation means a lot of different 21 00:01:13,540 --> 00:01:15,180 things for a lot of different people. 22 00:01:15,220 --> 00:01:16,780 For me, I'm just very willful. 23 00:01:16,940 --> 00:01:18,100 I like solving problems. 24 00:01:18,220 --> 00:01:20,210 I see the end before happens, and I work 25 00:01:20,220 --> 00:01:24,410 towards that and trust that it's going to happen was a manifestation isn't 26 00:01:24,420 --> 00:01:28,210 something I've thought a ton about, but processes like these, thinking about 27 00:01:28,220 --> 00:01:31,460 what's possible, has helped me build into that vision. 28 00:01:31,580 --> 00:01:35,210 It's courses like this one that helped guide us to the kind of clarity we need 29 00:01:35,220 --> 00:01:36,940 to manifest what we want. 30 00:01:37,220 --> 00:01:39,730 Manifestation isn't some magical sprinkle 31 00:01:39,740 --> 00:01:40,460 of Stardust. 32 00:01:41,010 --> 00:01:42,600 For me, it's a deep willpower. 33 00:01:42,610 --> 00:01:45,080 And the next question is what do you suck at? 34 00:01:45,090 --> 00:01:46,440 Because we all suck at something. 35 00:01:46,450 --> 00:01:49,480 And I wrote finance, patience, as you 36 00:01:49,490 --> 00:01:50,850 could guess, an organization. 37 00:01:51,890 --> 00:01:53,760 So I've talked a little bit about being 38 00:01:53,770 --> 00:01:58,120 impatient and taking risks, and that can help me manifest things, but it can also 39 00:01:58,130 --> 00:01:59,210 bite me in the ass. 40 00:01:59,490 --> 00:02:01,080 It can take time to do things the right 41 00:02:01,090 --> 00:02:05,280 way, but I like to rush through them or have this fantasy that I can just will 42 00:02:05,290 --> 00:02:06,250 them into existence. 43 00:02:07,220 --> 00:02:08,850 It actually takes more time and often 44 00:02:08,860 --> 00:02:10,610 more planning to do it the right way. 45 00:02:10,620 --> 00:02:12,010 You can get it done quickly, but the 46 00:02:12,020 --> 00:02:14,620 longterm framework may not be there. 47 00:02:14,780 --> 00:02:16,330 When you put the time in upfront, you'll 48 00:02:16,340 --> 00:02:20,170 have a clear plan and can create something sustainable like what we're 49 00:02:20,180 --> 00:02:21,140 doing here today. 50 00:02:21,380 --> 00:02:24,730 Finance has taken me so long to pick up 51 00:02:24,740 --> 00:02:28,810 profit and loss statements, balance sheets, cash flow projections, really the 52 00:02:28,820 --> 00:02:29,900 financial basics. 53 00:02:30,300 --> 00:02:31,770 I was lucky that my first company 54 00:02:31,780 --> 00:02:35,410 exploded and we had cash in the bank, so I didn't feel like I really needed to 55 00:02:35,420 --> 00:02:36,580 manage that stuff. 56 00:02:36,730 --> 00:02:38,320 We were a profitable business and just 57 00:02:38,330 --> 00:02:41,370 didn't spend a lot of money, which sustained us. 58 00:02:41,730 --> 00:02:44,890 But as the business grew, it became a lot more complex. 59 00:02:45,370 --> 00:02:49,920 If I had had more of a finance foundation before I hired a head of finance, I would 60 00:02:49,930 --> 00:02:51,810 have been able to hold that person accountable. 61 00:02:52,210 --> 00:02:53,800 I would have understood what they were doing. 62 00:02:53,810 --> 00:02:56,320 I would have been able to make recommendations and have the 63 00:02:56,330 --> 00:02:59,930 conversations that I just didn't have the experience to have. 64 00:03:00,250 --> 00:03:03,410 I also just glaze over when spreadsheets in my inbox. 65 00:03:04,040 --> 00:03:08,230 The things that I'm really good at, creative marketing, writing is all very 66 00:03:08,240 --> 00:03:12,030 right brain stuff, and just because finance is something I may want someone 67 00:03:12,040 --> 00:03:16,590 else to do, I still know that I need to know enough about it to hold people 68 00:03:16,600 --> 00:03:19,350 accountable. And in terms of organization as a 69 00:03:19,360 --> 00:03:22,870 weakness, this fits squarely with being impatient and wanting to shoot from the 70 00:03:22,880 --> 00:03:25,590 hip. I shoot off a lot of emails, a lot of 71 00:03:25,600 --> 00:03:30,270 messages on Slack, I have a lot of ideas, and I can really devolve any meeting into 72 00:03:30,280 --> 00:03:33,720 a brainstorm, and I need people to keep me on task and on topic. 73 00:03:34,280 --> 00:03:37,350 I have to outline clear timelines and deliverables for myself. 74 00:03:37,360 --> 00:03:40,830 I have to really set what I'm going to do for the day, because if I'm left to my 75 00:03:40,840 --> 00:03:43,710 own devices, I'll just start another project that isn't really a priority 76 00:03:43,720 --> 00:03:46,750 right now. So how does this translate to what I'm 77 00:03:46,760 --> 00:03:51,430 doing now for business class today I have one fulltime employee who's a master 78 00:03:51,440 --> 00:03:53,870 project manager. There are all these moving pieces for 79 00:03:53,880 --> 00:03:58,310 creating an online course, shooting video, brand identity, newsletter list, 80 00:03:58,320 --> 00:04:00,950 social Media. So there's a lot of work and planning 81 00:04:00,960 --> 00:04:03,200 that goes into making those nuts and bolts happen. 82 00:04:03,900 --> 00:04:08,010 For finance, I'm not at the point where I can have a full time finance employee, 83 00:04:08,020 --> 00:04:11,730 but I have my long time personal accountant who I trust helping out with 84 00:04:11,740 --> 00:04:14,650 business class. This is an extra set of eyes on all my 85 00:04:14,660 --> 00:04:17,180 finances to keep me accountable as I go. 86 00:04:17,420 --> 00:04:19,610 Ok, now it's time for day one's final 87 00:04:19,620 --> 00:04:21,940 exercise writing your clarity statement. 88 00:04:22,300 --> 00:04:24,250 Every day of this course you'll end with 89 00:04:24,260 --> 00:04:25,260 a clarity statement. 90 00:04:25,540 --> 00:04:27,330 Your clarity statement draws from all the 91 00:04:27,340 --> 00:04:29,980 personal inventory work you've already done today. 92 00:04:30,140 --> 00:04:33,300 It's really a summary of who you are in relation to your business. 93 00:04:33,900 --> 00:04:37,020 To keep you concise, I've organized many of the clarity statements. 94 00:04:37,100 --> 00:04:38,090 Mad Lib style. 95 00:04:38,100 --> 00:04:40,730 I love mad Libs, so before you jump in 96 00:04:40,740 --> 00:04:44,050 and write your statement, I'm going to share some of mine to give you some basic 97 00:04:44,060 --> 00:04:46,490 parameters. Here we go. 98 00:04:46,500 --> 00:04:47,410 Please don't judge me. 99 00:04:47,420 --> 00:04:49,300 This is scary to put out into the world. 100 00:04:51,380 --> 00:04:53,140 My name is Sophia Amoruso. 101 00:04:53,620 --> 00:04:55,530 My top three priorities for my life and 102 00:04:55,540 --> 00:05:00,740 business in order are aligning work with my passions, freedom, and having impact. 103 00:05:01,140 --> 00:05:04,570 I am passionate about being creative, maintaining a loving and healthy 104 00:05:04,580 --> 00:05:08,130 relationship, and my personal development, and I feel I can make a 105 00:05:08,140 --> 00:05:12,010 positive change in the world by empowering and educating people to start 106 00:05:12,020 --> 00:05:12,900 their own businesses. 107 00:05:13,420 --> 00:05:15,090 Honesty and empathy are both important to 108 00:05:15,100 --> 00:05:16,500 me and my business. 109 00:05:17,340 --> 00:05:19,010 I'm willing to take a lot of risk and 110 00:05:19,020 --> 00:05:21,220 have some money to try and do this. 111 00:05:21,460 --> 00:05:23,330 My strongest suit is marketing and 112 00:05:23,340 --> 00:05:27,170 manifesting, and even though I could probably figure it out, I could use some 113 00:05:27,180 --> 00:05:29,620 help with staying on track and organized. 114 00:05:30,360 --> 00:05:32,030 I do want to partner at this time. 115 00:05:32,040 --> 00:05:35,520 A digital operations manager would probably be my first hire. 116 00:05:36,920 --> 00:05:37,950 Ok, it's your turn. 117 00:05:37,960 --> 00:05:38,410 I'll see you in a minute. 10063

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