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Getting clear on your strengths and
weaknesses can really help you understand
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what role to play in your business.
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For example, if you're only creative and
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not interested or great with money, then
perhaps you want a partner or first
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employee with a strong financial
background.
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Nobody's great at everything.
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And a big red flag of early founders is
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that they think they can do it all.
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So I'm going to save you a lot of
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personal frustration and some frustrated
employees by telling you this now you
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don't know it all.
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None of us do.
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If you're not technically savvy, you may
want to find a partner or team member who
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is, because all businesses have
significant technical components, from
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your website to marketing tools to
accounting and more.
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After working through this, the role you
should play in your organization will
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become clear.
Is it creative, financial, technological,
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marketing related, or all or some of the
above?
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Let's take a look at part two of my
worksheet.
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So for what are you best at?
I wrote manifestation, marketing and
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copywriting. Manifestation means a lot of different
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things for a lot of different people.
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For me, I'm just very willful.
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I like solving problems.
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I see the end before happens, and I work
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towards that and trust that it's going to
happen was a manifestation isn't
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something I've thought a ton about, but
processes like these, thinking about
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what's possible, has helped me build into
that vision.
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It's courses like this one that helped
guide us to the kind of clarity we need
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to manifest what we want.
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Manifestation isn't some magical sprinkle
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of Stardust.
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For me, it's a deep willpower.
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And the next question is what do you suck
at?
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Because we all suck at something.
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And I wrote finance, patience, as you
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could guess, an organization.
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So I've talked a little bit about being
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impatient and taking risks, and that can
help me manifest things, but it can also
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bite me in the ass.
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It can take time to do things the right
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way, but I like to rush through them or
have this fantasy that I can just will
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them into existence.
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It actually takes more time and often
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more planning to do it the right way.
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You can get it done quickly, but the
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longterm framework may not be there.
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When you put the time in upfront, you'll
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have a clear plan and can create
something sustainable like what we're
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doing here today.
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Finance has taken me so long to pick up
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profit and loss statements, balance
sheets, cash flow projections, really the
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financial basics.
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I was lucky that my first company
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exploded and we had cash in the bank, so
I didn't feel like I really needed to
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manage that stuff.
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We were a profitable business and just
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didn't spend a lot of money, which
sustained us.
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But as the business grew, it became a lot
more complex.
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If I had had more of a finance foundation
before I hired a head of finance, I would
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have been able to hold that person
accountable.
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I would have understood what they were
doing.
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I would have been able to make
recommendations and have the
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conversations that I just didn't have the
experience to have.
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I also just glaze over when spreadsheets
in my inbox.
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The things that I'm really good at,
creative marketing, writing is all very
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right brain stuff, and just because
finance is something I may want someone
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else to do, I still know that I need to
know enough about it to hold people
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accountable. And in terms of organization as a
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weakness, this fits squarely with being
impatient and wanting to shoot from the
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hip. I shoot off a lot of emails, a lot of
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messages on Slack, I have a lot of ideas,
and I can really devolve any meeting into
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a brainstorm, and I need people to keep
me on task and on topic.
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I have to outline clear timelines and
deliverables for myself.
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I have to really set what I'm going to do
for the day, because if I'm left to my
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own devices, I'll just start another
project that isn't really a priority
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right now.
So how does this translate to what I'm
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doing now for business class today I have
one fulltime employee who's a master
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project manager.
There are all these moving pieces for
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creating an online course, shooting
video, brand identity, newsletter list,
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social Media.
So there's a lot of work and planning
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that goes into making those nuts and
bolts happen.
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For finance, I'm not at the point where I
can have a full time finance employee,
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but I have my long time personal
accountant who I trust helping out with
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business class.
This is an extra set of eyes on all my
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finances to keep me accountable as I go.
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Ok, now it's time for day one's final
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exercise writing your clarity statement.
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Every day of this course you'll end with
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a clarity statement.
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Your clarity statement draws from all the
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personal inventory work you've already
done today.
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It's really a summary of who you are in
relation to your business.
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To keep you concise, I've organized many
of the clarity statements.
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Mad Lib style.
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I love mad Libs, so before you jump in
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and write your statement, I'm going to
share some of mine to give you some basic
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parameters. Here we go.
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Please don't judge me.
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This is scary to put out into the world.
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My name is Sophia Amoruso.
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My top three priorities for my life and
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business in order are aligning work with
my passions, freedom, and having impact.
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I am passionate about being creative,
maintaining a loving and healthy
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relationship, and my personal
development, and I feel I can make a
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positive change in the world by
empowering and educating people to start
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their own businesses.
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Honesty and empathy are both important to
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me and my business.
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I'm willing to take a lot of risk and
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have some money to try and do this.
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My strongest suit is marketing and
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manifesting, and even though I could
probably figure it out, I could use some
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help with staying on track and organized.
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I do want to partner at this time.
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A digital operations manager would
probably be my first hire.
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Ok, it's your turn.
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I'll see you in a minute.
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