Original subtitles

Now, we didn't cover much in this module about how to write faster.

I'm going to cover that in another module how to put together a book quickly, even

as quick as a weekend.

But here's a few tips for your writing

even before we get over to that module.

A big aspect is to schedule time to get

the writing done.

And personally, I like to schedule big

time blocks, and I like to do it over a short period of time, such as try to get

the book written.

Over a weekend or over a few weeks, by

giving a lot of time to this.

Have a specific writing spot that you sit

down, and when you sit here, you write.

Make sure to do a very detailed mind map

and outline first.

Don't sit down with a blank page.

Have it planned out exactly what you're going to write on each page.

One of the models I like to use is let's say your book's going to have 10

chapters. Well, you have 10 topics for each of

those chapters. Now we have a 10 by 10 matrix.

That means for 100 page book, we only need to write one page about each of

these 100 topics.

10 chapters, 10 topics each makes 100

topics total for each point, each a major point.

Make sure that you have a story or an example or an illustration or a case

study from a client.

Because stories of what people remember.

They'll forget the points, but they'll remember the stories you can do.

You don't necessarily have to write the book at all.

At one time, you could blog out the book.

In other words, put up a blog, start

writing content for the blog, and then piece together the different parts of

content into a book.

Later on you can collect other writing

that you've done, such as take a collection of your emails, do some a

little bit of editing to them, turn that into a book.

Where you can transcribe an audio or a webinar into a book, and I'm going to

cover in more detail on all of these in the module about how to write your book

or how to create your book quickly even if you're not using writing.

We've covered a ton of material in the Amazon funnel formula.

We started off talking about why Amazon is a buyer's search engine.

Then we talked about the importance of reviews because reviews not only help you

convert more visitors into buyers of your books, but reviews on Amazon can actually

help you convert other products as a services that you sell in your own

websites because of the increased proof and credibility from a third party

trusted source. We talked about why shorter books equal

more money for you.

That's because it allows you to target

specific topics, specific audiences, specific keywords and it gives you more

cross sale opportunities.

We talk about why money is in the back

end just like any other type of business.

We talked about the importance of

including a content upgrade or multiple content upgrades in your book to bring

buyers over to your website and get them to subscribe to your list.

We talked about creating titles that have clickable keywords in them to help people

find your books on Amazon.

We talked about the importance of

choosing keywords and categories that will help you sell your book.

Remember, the whole goal here isn't just to get visitors to see your book, it's to

sell your book.

Because Amazon wants to sell products and

so they give increased weight to products which are selling to the to the people

who visit them.

We talked about how you can write a text

rich description for your book using the Golden Glove and a story that goes along

with it. We talked about the fact that you want to

plan in advance at least a month or more so that you can try to get other

partners, blogs, emails, podcast to help you promote during the launch.

You want to pre launch your book at least a few days in advance and get some

clients, friends, customers to go over and write you a review for your book,

because those reviews are going to help you sell when you launch.

When you go into the actual launch phase, you might run a discount on your book or

rent your book at ninety nine cents.

So that you can sell a lot of books

during launch and that can help you ranking the categories that you've

chosen. Which means then Amazon will start

sending you over visitors from categories and from keywords.

In the long term, you want to make sure that you're advertising on Amazon with

specific keywords that attract buyers, and then over time you'll also want to do

relaunches and discounts to your lists and in other promotions.

So there's a lot that we covered here.

So you're probably going to want to go

over this information again, go through the manual and then in addition, make

sure that you go through the other modules that are along with this course,

which include how to get traffic from podcast and how to create your books

quickly.