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Now let's get into your book launch and
your ongoing promotion.
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The first thing that you need to consider
is whether you're going to launch the
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Kindle version of your book at ninety
nine cents.
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To maximize the conversion.
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Now, I recommend that when you launch
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your book, you have both the Kindle and
the physical versions available.
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You could have an audible version if you
desire as well, but often times those are
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added in later.
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So you have a Kindle version, you have a
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physical version.
The ninety nine.
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Cents, yes i know that you're not going
to earn as much money.
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You're not going to get the 70 % deal
that Amazon gives you when you're at two
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ninety nine to nine ninety nine, so
you're not going to get much money from
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the Kindle itself.
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The reason we're willing to offer it at
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ninety nine cents.
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Is that we can get a lot of sales in
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quickly. Remember, our primary goal here isn't the
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profit from the book itself.
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It's all the leads we're gonna generate,
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all the buyers that we're gonna plug into
our form, our funnel for the other
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products and services we sell on the back
end.
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And at the same time, while you're not
earning almost anything on the Kindle
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version, you can still earn money on the
paperback or hardback versions of your
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book they're selling right along the
Kindle version.
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You can run a KDP Kindle Countdown deal
for up to seven days.
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What that means is that you could price
your book.
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Normally it's two ninety nine or four
ninety nine, and you can set a countdown
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deal for seven days.
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That brings it down to ninety nine cents.
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So now there's a specific deadline when
you launch that they're only getting the
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ninety nine cent.
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Price for this period of time, so there's
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a hard deadline.
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You're going to launch it to your email
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list at the beginning of this promotional
period, and hopefully you already have a
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few reviews up from clients or customers
or friends that you asked to go review it
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before the official launch date happened.
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If possible, you also have a few podcast
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interviews that you've already done.
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They're already ready to be published.
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And the podcaster agreed to publish your
podcast sometime during this period,
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which can also generate a lot of sales
very quickly for you.
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Same thing as if you have any connections
with other affiliates, maybe people that
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you've promoted as an affiliate friendly
email list that they might promote for
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you, they'll send out during this launch
period as well.
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If you have any bloggers that you know
that you asked if you could possibly
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publish a guest post a couple of months
in advance, they could be published this
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week as well to get them out and.
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Drive as many visitors as possible during
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this ninety nine cent promotion the goal,
here of course, is to drive your book up
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in the categories that you've chosen.
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It'd be great if you can get your book up
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to number one number two.
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It starts showing up in some of the
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keyword searches, so it starts generating
new visitors that you have nothing to do
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with new visitors that you haven't done
any direct promotion from.
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People start seeing it because it's
showing up in the categories and it's
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showing up in the keywords that you've
chosen.
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You can also schedule to advertise book
deals at ninety nine cents.
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I listed some of the book deal promotions
that are out there that allow you to
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promote a ninety nine cent book.
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Or a ninety nine book now bookbub.
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Dot com is the biggest one.
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They're not likely to let you promote a
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brand new book because they want to see a
lot of reviews.
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They want to see a popular book that's
already well done, already shows the
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reviews, already has a lot of
credibility, so they're not going to let
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you launch to them.
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But you have a lot of these others here
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book Buck books, Books, butterfly, a lot
of different sites that you can buy ads
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to promote.
Win your books ninety nine cents.
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And for some of them, again, bookbub
isn't going to let you in the launch Buck
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books. They might not let you during your
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initial launch either, because they want
to see reviews as well.
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So you can launch with a few of these in
the very beginning, then a few months
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later you can come back and do another
relaunch out to your email.
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List try to get some other guest posts on
blogs up, try to get some more podcasts
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to come out, and then advertise again.
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Maybe coming back to book bub at this
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point in time and run another promotion
for ninety nine cents.
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For a few days for the book to drive it
up in the sales and you'll see.
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Let's just go over and scan one of these
featured books.
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This is at bookbub.com
you can see.
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How much they charge?
They have a ton of subscribers and
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they're in different categories.
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So you see they have a lot of them in
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fiction categories.
Let's go into non fiction categories.
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Let's see like we've got business here,
they have 560,000 thousand and they want.
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If you have a free book, it costs this
much.
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If your book's a dollar, it costs this
much.
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If it's two dollars, 3$ So you can see
how much they often drive.
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So let's go look down here.
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So we're going to do a ninety nine.
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Cent promotion to a three.
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Hundred and seventy eight and downloads
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eight thousand three hundred the average
sold.
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You'll notice if we're selling the book
average sold, a.
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Thousand sold awesome.
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That would be an awesome amount of sales.
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But again, book Bub's the biggest one and
they're going to need to have some
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reviews up and book ranking pretty well
first buckbooks dot net is an example of
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one of the smaller book promotion sites.
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Now, even though they're a much smaller
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site than bookbub, and they don't even
have all the categories the bookbug has,
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it's a little bit more general of a site.
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They still have requirements on their
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application. You're not going to get approved if your
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book isn't good.
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If your cover isn't professional, if your
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book description has typos, if the book
has no reviews, they expect a lot of
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value for the ninety nine cents.
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And in their case your book has to either
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be free or ninety nine cents.
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Before they'll promote it.
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You'll see you Scroll down here and they
want you to fill in the information about
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your book and they charge.
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If you want a daily deal broadcast for
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your books with six others, it's 29$ or a
solar broadcast that's only about your
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book is 100$ You know, for that might
sound really cheap, but it depends on
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whether the audience is going to be
interested in what you're selling.
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If you're a very general type topic like
weight loss or anti aging, it might work,
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or fiction type books.
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But if you're a very specialized topic,
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if you're selling to dentists for
example, then this is probably going to
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be way too general of an audience for you
to go to.
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And of course you can look through all
the other sites that I had listed.
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You have these as choices, and each of
them have.
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Some of them have their different niches
that you can advertise into, some don't.
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So just check through them, see what the
requirements are, whether they advertise
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to your audience or not.
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And of course there are dozens of other
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sites I didn't list here.
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