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Your book is set up and it's ready to go.
As we start getting into promoting the
book, the first thing I want you to think about is the pre launch period.
So this is before we start promoting in earnest.
You're going to 1st send out some copies before you launch, so get your book set
up inside of Amazon.
Have a copy sent to you to make sure that
it looks good in the physical copy.
Then send out some physical copies,
perhaps the clients that you've already had.
Send out some physical copies to bloggers that you might know.
If you've been on any podcasts, send out some physical copies of your book to some
of the podcasts that you've been on previously, because you want to go back
on those podcasts as you launch your book.
You're going to also before your launch.
We're talking before the launch, often a
month or more before the launch.
You want to contact email lists that you
already have a relationship with.
You want to contact blogs that you
already have a relationship with.
Maybe you've done guest posts for the
blogs before. We have some other type of relationship
with them. Contact them in advance and see if they'd
be willing to do something for the book launch.
For example, you're going to launch this book On this date.
Would they be willing to let you write a guest post for the blog that can be
released on that date? Or perhaps a little bit after you will
take one of the chapters from your book, one of the strongest chapters that best
fits their audience, and you'd love to publish that as a guest post on their
blog. All they have to do is just link over to
the Amazon. Sales page when it's up and it'll make
sell copies of the book for you because you get in front of the audience.
Same thing with the email.
List you'll have some type of content
that you can do.
For a podcaster, you use the podcast
methods. You'll go through the podcast module to
put together a presentation that includes all of your stories along with the
questions that. That you'll give the podcaster that'll
talk about the system inside the book so that you can sell copies of your book and
see we're contacting them a month or more in advance.
Because large blogs, podcasts, they often have a long lead time before they
publish. And I said a month in advance, you might
be even better off contacting them three months in advance because of the lead
time. So now we're going to move forward.
That's months in advance.
Now we're getting ready.
To launch your book, you want to make sure to get the book up and published a
few days before your official launch.
That means a few days before you're going
to email your list, a few days before any of the podcasts will be released, a few
days before you'll publish any posts about it on your own blog, you want to
check and make sure everything looks good.
Now you want to ask some of your clients, some of your friends, some people that
you know will appreciate the book.
And see if they'll go over and purchase a
copy of the book and then review it for you.
Reviews are so vital.
They're a major element of making sales
of your book.
You can really say that good reviews are
conversion magnets, not just for the book itself, but as you build up those
reviews, they become conversion magnets for your other products and services that
are selling off of Amazon as well.
So it's very important try to get some
reviews up if possible, for the main launch day.
At the same time, when you publish a book, I recommend that you put a page
inside your book when you ask for reviews and you can link directly to where they
can review a book.
And here's just some basic text that you
could use something like this.
I need your help.
I love that phrase.
I used it as a subject line and email
many times and it works extremely well with email.
I use it here as a.
As the title of this page, I need your
help as an author I rely on really just like you to help me get the word out on
Amazon. If you receive value from this book, then
I'd like to ask you for a favor.
Would you be kind enough to review this
book on Amazon? Click here to leave an Amazon review and
it links over to the Amazon Review page.
You need to log into your Amazon account
to leave a review.
Without reviews, it's difficult to get
this important message out to others on Amazon because their systems rely on
positive reviews. If you don't feel this book gave you the
value we're looking for, could you please email me at my email address and let me
know why? I appreciate any feedback.
You leave your reviews and your feedback help me reach others and share value that
changes lives.
And at this link here, you can actually
set up a link that goes directly.
Your reviews, for examle that link will
go right here, making it very easy for somebody to leave a review, a headline,
any photos, and justice submit the review very simply on Amazon.
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