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These are the user uploaded subtitles that are being translated: 0 00:00:00,040 --> 00:00:03,200 Your book is set up and it's ready to go. 1 00:00:04,640 --> 00:00:06,150 As we start getting into promoting the 2 00:00:06,160 --> 00:00:09,040 book, the first thing I want you to think about is the pre launch period. 3 00:00:09,120 --> 00:00:11,920 So this is before we start promoting in earnest. 4 00:00:12,440 --> 00:00:18,790 You're going to 1st send out some copies before you launch, so get your book set 5 00:00:18,800 --> 00:00:19,920 up inside of Amazon. 6 00:00:20,990 --> 00:00:22,460 Have a copy sent to you to make sure that 7 00:00:22,470 --> 00:00:24,100 it looks good in the physical copy. 8 00:00:24,110 --> 00:00:25,870 Then send out some physical copies, 9 00:00:25,990 --> 00:00:27,900 perhaps the clients that you've already had. 10 00:00:27,910 --> 00:00:31,390 Send out some physical copies to bloggers that you might know. 11 00:00:31,750 --> 00:00:36,140 If you've been on any podcasts, send out some physical copies of your book to some 12 00:00:36,150 --> 00:00:38,940 of the podcasts that you've been on previously, because you want to go back 13 00:00:38,950 --> 00:00:41,470 on those podcasts as you launch your book. 14 00:00:42,420 --> 00:00:44,660 You're going to also before your launch. 15 00:00:44,860 --> 00:00:47,050 We're talking before the launch, often a 16 00:00:47,060 --> 00:00:48,570 month or more before the launch. 17 00:00:48,580 --> 00:00:50,610 You want to contact email lists that you 18 00:00:50,620 --> 00:00:52,500 already have a relationship with. 19 00:00:52,580 --> 00:00:54,730 You want to contact blogs that you 20 00:00:54,740 --> 00:00:56,050 already have a relationship with. 21 00:00:56,060 --> 00:00:57,450 Maybe you've done guest posts for the 22 00:00:57,460 --> 00:00:59,780 blogs before. We have some other type of relationship 23 00:00:59,820 --> 00:01:05,970 with them. Contact them in advance and see if they'd 24 00:01:05,980 --> 00:01:10,100 be willing to do something for the book launch. 25 00:01:10,320 --> 00:01:13,080 For example, you're going to launch this book On this date. 26 00:01:13,440 --> 00:01:17,510 Would they be willing to let you write a guest post for the blog that can be 27 00:01:17,520 --> 00:01:20,270 released on that date? Or perhaps a little bit after you will 28 00:01:20,280 --> 00:01:23,790 take one of the chapters from your book, one of the strongest chapters that best 29 00:01:23,800 --> 00:01:27,830 fits their audience, and you'd love to publish that as a guest post on their 30 00:01:27,840 --> 00:01:30,390 blog. All they have to do is just link over to 31 00:01:30,400 --> 00:01:34,360 the Amazon. Sales page when it's up and it'll make 32 00:01:34,370 --> 00:01:37,040 sell copies of the book for you because you get in front of the audience. 33 00:01:37,050 --> 00:01:37,880 Same thing with the email. 34 00:01:37,890 --> 00:01:39,600 List you'll have some type of content 35 00:01:39,610 --> 00:01:40,440 that you can do. 36 00:01:40,450 --> 00:01:42,920 For a podcaster, you use the podcast 37 00:01:42,930 --> 00:01:46,160 methods. You'll go through the podcast module to 38 00:01:46,170 --> 00:01:50,680 put together a presentation that includes all of your stories along with the 39 00:01:50,690 --> 00:01:53,340 questions that. That you'll give the podcaster that'll 40 00:01:53,350 --> 00:01:58,060 talk about the system inside the book so that you can sell copies of your book and 41 00:01:58,070 --> 00:02:00,790 see we're contacting them a month or more in advance. 42 00:02:01,150 --> 00:02:06,740 Because large blogs, podcasts, they often have a long lead time before they 43 00:02:06,750 --> 00:02:08,860 publish. And I said a month in advance, you might 44 00:02:08,870 --> 00:02:13,260 be even better off contacting them three months in advance because of the lead 45 00:02:13,270 --> 00:02:17,230 time. So now we're going to move forward. 46 00:02:17,390 --> 00:02:19,070 That's months in advance. 47 00:02:19,630 --> 00:02:21,390 Now we're getting ready. 48 00:02:21,900 --> 00:02:26,890 To launch your book, you want to make sure to get the book up and published a 49 00:02:26,900 --> 00:02:29,180 few days before your official launch. 50 00:02:29,220 --> 00:02:30,530 That means a few days before you're going 51 00:02:30,540 --> 00:02:34,890 to email your list, a few days before any of the podcasts will be released, a few 52 00:02:34,900 --> 00:02:39,450 days before you'll publish any posts about it on your own blog, you want to 53 00:02:39,460 --> 00:02:41,940 check and make sure everything looks good. 54 00:02:42,460 --> 00:02:47,570 Now you want to ask some of your clients, some of your friends, some people that 55 00:02:47,580 --> 00:02:49,180 you know will appreciate the book. 56 00:02:49,740 --> 00:02:52,010 And see if they'll go over and purchase a 57 00:02:52,020 --> 00:02:54,460 copy of the book and then review it for you. 58 00:02:54,540 --> 00:02:56,260 Reviews are so vital. 59 00:02:56,620 --> 00:02:59,420 They're a major element of making sales 60 00:02:59,940 --> 00:03:00,820 of your book. 61 00:03:01,620 --> 00:03:03,570 You can really say that good reviews are 62 00:03:03,580 --> 00:03:08,010 conversion magnets, not just for the book itself, but as you build up those 63 00:03:08,020 --> 00:03:11,650 reviews, they become conversion magnets for your other products and services that 64 00:03:11,660 --> 00:03:14,010 are selling off of Amazon as well. 65 00:03:14,020 --> 00:03:15,890 So it's very important try to get some 66 00:03:15,900 --> 00:03:19,620 reviews up if possible, for the main launch day. 67 00:03:20,550 --> 00:03:25,310 At the same time, when you publish a book, I recommend that you put a page 68 00:03:25,470 --> 00:03:32,620 inside your book when you ask for reviews and you can link directly to where they 69 00:03:32,630 --> 00:03:33,340 can review a book. 70 00:03:33,350 --> 00:03:35,260 And here's just some basic text that you 71 00:03:35,270 --> 00:03:36,750 could use something like this. 72 00:03:37,070 --> 00:03:38,270 I need your help. 73 00:03:38,510 --> 00:03:39,420 I love that phrase. 74 00:03:39,430 --> 00:03:41,230 I used it as a subject line and email 75 00:03:41,270 --> 00:03:43,670 many times and it works extremely well with email. 76 00:03:44,030 --> 00:03:45,100 I use it here as a. 77 00:03:45,110 --> 00:03:46,980 As the title of this page, I need your 78 00:03:46,990 --> 00:03:50,300 help as an author I rely on really just like you to help me get the word out on 79 00:03:50,310 --> 00:03:52,820 Amazon. If you receive value from this book, then 80 00:03:52,830 --> 00:03:54,390 I'd like to ask you for a favor. 81 00:03:54,430 --> 00:03:55,940 Would you be kind enough to review this 82 00:03:55,950 --> 00:03:58,940 book on Amazon? Click here to leave an Amazon review and 83 00:03:58,950 --> 00:04:00,830 it links over to the Amazon Review page. 84 00:04:01,020 --> 00:04:02,530 You need to log into your Amazon account 85 00:04:02,540 --> 00:04:03,090 to leave a review. 86 00:04:03,100 --> 00:04:04,770 Without reviews, it's difficult to get 87 00:04:04,780 --> 00:04:08,130 this important message out to others on Amazon because their systems rely on 88 00:04:08,140 --> 00:04:10,330 positive reviews. If you don't feel this book gave you the 89 00:04:10,340 --> 00:04:14,290 value we're looking for, could you please email me at my email address and let me 90 00:04:14,300 --> 00:04:15,810 know why? I appreciate any feedback. 91 00:04:15,820 --> 00:04:20,050 You leave your reviews and your feedback help me reach others and share value that 92 00:04:20,060 --> 00:04:21,060 changes lives. 93 00:04:21,220 --> 00:04:22,810 And at this link here, you can actually 94 00:04:22,820 --> 00:04:24,220 set up a link that goes directly. 95 00:04:24,730 --> 00:04:26,440 Your reviews, for examle that link will 96 00:04:26,450 --> 00:04:30,610 go right here, making it very easy for somebody to leave a review, a headline, 97 00:04:30,650 --> 00:04:34,580 any photos, and justice submit the review very simply on Amazon. 8297

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