Original subtitles

Next up is your book description.

Now you get up to 4000 characters.

That's around 600 words to write your description.

That doesn't mean that you need to use all that, but it means you have more than

enough space to sell your book.

Now one of the problems.

With Amazon's book, description input is if you just go to their website and type

in your description, it's going to be all just basic plain text and it's going to

run together and it's not going to stand out.

But there's a tool over at Kindlepreneur.

It's a free tool.

And you can get to it by typing in my marketing coach dot com slash amazon

text. It'll allow you to build rich text book

descriptions that you can then copy and paste inside of the Amazon Book

description section. That means that you can have headlines,

you can have subheads, you can have bolded points, you can do bullet benefits

for your book.

And I definitely recommend that you write

up some bullet benefits for your book.

Go through some of the chapters and what

is the strongest bullet benefit inside of this chapter.

And I have other products.

Where I go into detail about writing on

great selling bullets.

But here let's just talk a little bit

about the description itself.

You're going to want to make sure that

for your book description, there's a headline.

So this is a larger text out in the header text.

And a lot of times you're going to want to try to get your strongest keyword

phrase into the headline tag where you're going to call out the audience.

This is the big benefit.

Who is this book for and what will it do

for them? And just like I teach in other

copywriting courses that I've done, such as my golden Glove method, you want to

have a benefit plus curiosity.

Headline and I was mentioned that same

thing as we were going through the titles.

So you want to call people out with a headline that hits them with a benefit

and makes them curious to know more.

Then I'd recommend writing up a quick

story about the book.

What is it?

This book's reason for existence? What did you go through?

Did you go through the same problem they're going to help them solve?

Tell a little bit about your story.

Give them a little, you know, a short

couple of paragraphs of the before and after, what you face, the obstacles you

faced, and how you got to where you are where you are today.

So tell your story, then go into some bullet benefits.

Here's what they're going to get out of these this book, and it could be as

simple as going through each of your chapters and pulling out the strongest

benefit from each chapter and turn that into a.

Will it benefit? And then I'm going to recommend that you

Golden Glove this whole pitch and I'll I'll share the Golden Glove real quickly

in a moment.

As again as I said I have other courses

that go into detail in the Golden Club and how you can use it to sell more of

everything that you sell online.

Whether you're writing book descriptions,

whether writing sales copy emails or whatever else that you're doing, you'll

do golden glove it and then do a call to action at the end where you'll tell

people to scroll up and click buy now.

So you want to tell them exactly what to

do. And you can see the rich text editor.

There's not a ton that you can do here.

But you can see you can add in some

bullet check marks.

You can add in stars, you can add a

bullet list or a numbered list.

You can do bolding and italics.

You can do headings.

So if we write up your text here, how to

save money on X, that's right here.

You can actually do different headings

here. So I can make this a heading 4 for this

type text. I can type in some other stuff down here

and I could bold it if I wanted to bold part of it.

You can create bulleted lists that you can write here.

So you can create a very basic description here that you can then copy

and paste into your Amazon description so you can just generate.

When you get finished, go down here, generate my code and here's your code.

You copy the code and you'll go paste it.

Into the Amazon description now, when

writing your description, I recommend that you use the Golden Glove model, and

very quickly. That model is desperate, problem unique,

promise overwhelming, proof, irresistible.

Offer, reason to act now.

And so the easiest way to come up with

your basic sales pitch for anything that you want to offer is to ask yourself

these five questions.

And then you just simply expand out on

them. So who is this for and what problem are

you addressing for them? Write it out.

Who's this for and what problem do you help them solve?

Second step, why should they choose your solution as compared to every other

option in the market? So you might start off this section,

it'll say, whereas most people do this.

And here's what the result of that is.

Hey, I was in the same position you were, and I tried this method, this method, and

this method, and this.

Here's why they didn't work for me.

And then I stumble upon this special system that I've recorded in this book,

overwhelming proof. Why should they believe the solution is

for real, that you're a credible person to do business with and that it will work

for them? In particular, this is where you bring up

such as if you have a network of followers on YouTube, you'd say as I've

taught my hundred thousand subscribers on youtube Youtube might talk about your

clients. That you've helped solve this problem,

where you might mention a couple of testimonials that people have given you

about solving this problem, you'll have some element of proof that you bring into

your description if possible.

You have your irresistible offer, which

is how will you make it more painful for them to walk away than to purchase.

That's where you might mention some of your content upgrades.

So if they buy this book today, not only do they get the book, but they also get

this entire video course that comes as a bonus inside the book, so you'll mention

something like that as well.

And then why must they take action now?

It's not really why they have to take action now.

In the case of a book description, you're going to tell them to scroll up and click

buy now for this book to download the book of media.

So that's your basic principles here.

Take this, add a story to it, add some

bullet benefits for your chapters, and that's your basic description that you're

going to use.

And of course, just like I've shown you

examples. Throughout this entire presentation, go

back to some of the books that I've talked about in some of the books that

I've shown, and look at the descriptions they have in the book to give you ideas

of what you can do on your own description.

Because sometimes the best thing that you can do is model some people who are

outside of your industry.

What do they do?

What types of headlines that they use? How did they call out to their audience?

Look at what other people are doing and build that into your own description.