Original subtitles

Let's do our Amazon keyword research just like you would do Google Keyword

research. And some of the phrases would be exactly

the same as you would find on Amazon, as people are searching on Google as well.

But here's some of the ways that we can start with our Amazon keyword research.

Start typing in a phrase, for example, I mentioned a few moments ago that you

wouldn't just use weight loss because that's too general, too competitive.

But if you start typing weight loss into Amazon's search, look at the auto

suggest. What does Amazon suggest to you?

So type weight loss, hit a space, see what comes up hmm those are some

potential search phrases.

Because what Amazon's trying to do is

they're trying to help you do the exact same searches other people have done that

cause them to buy products.

Remember, Google wants people to find

information. Amazon wants people to buy stuff.

So they're going to show you auto suggest keywords that will help you buy

something. And you can do the same trick that people

do on Google all the time, which is type in weight loss, put a space, start typing

A and see what comes up.

Then Type B and see what comes up.

See what's showing up on this.

Make sure to write down the keyword

phrases that you find using Amazon's auto suggest.

Then, once you've written down a series of keyword phrases, you're going to

determine whether these keywords are worth your time.

And you're going to do that by making sure you're searching inside the Kindle

store. You search for these phrases.

Look at the books that come up in the top organic positions.

Ignore the sponsored ads.

To look at the the ones that actually say

sponsored on them, look at the organic listings, click on some of these listings

and see what is the book's sales rank.

Lower sales ranks are better and you'll

also often see in the sales ranks where they rank in specific categories.

Obviously, again, the number one seller in a specific category is selling much

better than the number twenty seller in that specific category.

So lower numbers are better when we're searching for this.

So we want a keyword phrase.

That Amazon Auto suggests to us that has

books in the top position that are selling well.

And then the third factor is we want to make sure that the keywords aren't too

competitive. So this this requires a little bit of

extra research or knowing your audience well anyway.

And that is, do the books in the top positions on this keyword phrases, do

they have big audiences? In other words, do all of the authors are

they're all TV celebrities? Yeah, that's something that's going to be

really tough to compete against.

If they're all TV celebrities, do they

have massive YouTube channels with a million followers on them?

Again, really tough to compete against.

So I'm looking for people who are ranking

well on Amazon primarily, who have, you know, a smaller platform, but they're

driving a lot of sales from the Amazon search engine itself.

Let me show you how we're going to use the auto suggest feature.

So we'll go over to Amazon where I'm in Chrome, so I'm going to open a new

Incognito window, then I'm going to go to Amazon.com

with it right? So I'm in the general Amazon I'm going to

choose over here and I would like to look in the Kindle store.

So I'm going to start typing in keyword phrase.

Let's start with weight loss.

All right.

And you'll notice here's the auto suggest weight loss, motivation weight loss books

weight loss for women over 50 HM.

Motivation books.

That's still too general weight loss for women over 50.

Maybe that would be specific enough.

We've got weight loss hypnosis cookbook.

Let's start typing in hypnosis and notice again we have four women.

We have audio here for it.

Let's actually go back and I'll show you

the little trick.

I said try a OK, we type in a we see

weight loss after 50, weight loss after 40, weight loss and femininity weight

loss in hypnosis again.

Now let's type B books.

Weight loss boss let's type C weight loss coaching weight loss cookbook for women.

To be specific, weight loss devotionals for women.

What about weight loss energy for women? Whatever you type in weight loss energy,

there's also weight loss energy D OK F OK weight loss for dummies.

Weight loss fiction.

Weight loss for food lovers.

You see, I'm finding additional phrases just by going through the alphabet like

that. Let's choose the.

Playweight loss for women over 50 and let's do a search on it.

Surprise, surprise.

Look at what came up in the sponsor.

This is a sponsored listing, so this is an ad, so we're going to ignore this one.

What does this tell us? This tells us that Glenn is advertising

his never binge again book on weight loss for women over 50.

Or it could be on weight loss for women is a phrase match.

So he's either exact matching weight loss for women over 50 or maybe he's phrase

matching weight loss for women.

But let's Scroll down.

So this is sponsored.

This is sponsored.

We're going to ignore these.

We've got intermittent fasting for women

over 50. The new step by step guy to lose weight

without hunger pains.

The best way to enjoy intermittent

fasting with over 100 delicious recipes and a 14 day meal plan.

Pretty good title, decent number of reviews at 88 Is this the same author?

No, it's a different author.

Same basic concept wow they both are

doing Internet and fasting for women over 50 with two different authors.

Both books came out this year.

It looks like minds think very alike

here. Weight loss for women over 50.

Ok, we got here.

Not great reviews on this.

One twenty six percent % gave it the lowest rating.

Weight loss secrets for women over 50.

So we can see there's a lot here.

Look, there's another intermittent fasting for women over 50.

Is that a definite author also? Yeah, I probably wouldn't want to be

intermittent fasting, but let's actually go back up to the top one here at the top

of the free results and we'll Scroll down.

See, they got a description here of this.

So they're hitting women over 50.

See, they mentioned it in the description as well.

Let's Scroll down and see what their sales listing are.

Look, other books that people, products are related to this.

This is again the sponsored listings.

So this means these are ads that people

are paying to be here and there's never bench again.

Ok, but let's Scroll down and let's see what its rank is.

It's 88,000 thousand in the overall Kindle store.

I'm going to show you in a in a few minutes.

I'm going to show you how you can actually check this and have a decent

estimate of how many books they're selling by with this number.

You can actually copy this number and stick it into a calculator and it'll tell

you. We also see that they're number four in

oral health, which seems kind of weird.

They're number four in acupuncture and

acupressure. I thought this was about intermittent

fasting and 31 in acupuncture.

That just doesn't seem right, like

they're in the wrong categories.

Let's go back and let's look at the next

one now. Another immittent fasting book.

Notice these are again the sponsored listings.

Many of the same books are advertising here.

Let's roll.

Scroll down to our description here.

All right, 81,000 thousand in Kindle stores are very similar to the last 1,

number twenty seven and two hour health, fitness and short dieting.

Short reads.

This is a short read.

Also, low carb, cooking number thirty nine, not all that bad.

I'd want to go check the number and check to see how many books they're selling.

This is a phrase that isn't going to be too competitive that you could possibly

go after. It looks like everybody kind of has the

same idea here.

We can see it.

So there a shorter book.

Where is the listing?

It's 98 pages, so you can see they come in under 100 pages, so they're in the

short reads section.

So that's how you're doing your search on

Amazon and you're looking for the different phrases on the Kindle store.

So let's continue on.

You want a quicker way to do this?

There's a tool called publisher Rocket.

And I really love publisher rocket.

I'm going to recommend it to you.

This is my affiliate link.

In the year, which means I do get paid a Commission from it, but I'm going to

recommend you check it out at my marketing coach dot com slash rocket.

Because what it does is the software allows you to do keyword searches, and it

allows you to analyze the competition built in.

You're able to search for categories to help find categories for your books.

You're able to search for and find tons of keywords to advertise on, because if

you want to do Amazon advertising, you're going to want to have hundreds.

Of keyword phrases, you're not gonna start with like twenty thirty phrases.

You have to get hundreds of phrases, and that's a lot of manual work, so it really

helps with that as well.

But it can help you in this very initial

keyword research because it can help you find keywords.

It'll tell you how many searchers are likely for that phrase.

It'll tell you what the competition is on that phrase.

So I heavily recommend you check out the publisher rocket to help you find

keywords to build on what we just talked about here.

Other ways that you can search for keyword research you can use, like the

Google Keyword Planner if you have a Google Adwords account, because a lot of

the keyword phrases are going to be very similar to what people search on Google.

There's some differences between Amazon and Google searches can you can tell that

if you go over and use Google's you know, free auto suggest searching.

By searching on Google, you'll see that some of them are a little different

because people are looking for free information on Google.

They're looking to buy a product on Amazon.

So there's differences, but there's a lot of similarities between them.

So you can use their free tool also to help you with keywords.

Then once you've found the main keyword phrases that you want to go after, we're

going to try to build that.

Especially into your subtitles.