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The most important lesson in this training. These are some words of advice to better prepare you for this course to make sure you get the most value out of them.
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When I bring on new apprentices, I sit them down with me on the first day to
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discover what you're about to learn about. The people that grasp this the
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best are the ones that go on to become great. S E O. So listen closely
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to what you're about to learn.
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Whenever we take on a new apprentice at Leads Spring on the first day of the
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job, I sit down with them and I tell them whenever you have any kind of question
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related to se you're gonna ask yourself two things
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you're first going to ask yourself question number one. So whenever you have
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any se task ahead of you, whenever you're doubting yourself on whether or not you
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should do something, the first question you ask yourself is, is what I'm
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about to do something that only an seo would do if
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the answer to that is yes, you simply don't do it.
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And if we think about things at the end of the day Google isn't too
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fond of our profession as ses in the first place. If people
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can rank websites organically and naturally, then they don't need to pay for
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PC. So there's a whole set of algorithms and filters that are
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used to weed out straight up se techniques.
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So this will help you answer questions you have for yourself. Like which kind of back links should I
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send to my site? Should I go out and get a fiver gig of 200
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for profile links? Is that something that only an sc would do?
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Absolutely. They read about it on some forum or some Facebook group. So
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this is something you want to avoid.
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The second question you're going to ask yourself is what I'm about to do.
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Look natural. If the answer to that is no, you simply don't do
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it. If the answer to that is yes. Along with the first question being a
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no, then you can go ahead and do this thing. So this will
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help you answer questions about back links. For example, will it look
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natural if I send my brand new website? 50 PBM
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links in one week? Absolutely not. You might get away with
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it now, but it's always going to catch up to you.
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So again, ask yourself these questions and you'll always be safe.
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It's what I'm about to do something only an seo would do if the answer is yes, you
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don't do. It is what I'm about to do look natural. If the
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answer is yes, go ahead, you're fine.
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The second concept is the golden ratio. Now, if
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we think about things, what is the number one ranking factor in Google?
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That is back links, back links is a reason that
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Google is Google. Google got ahead of all the other
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search engines because they relied on back links. And it's a very good indicator on
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whether or not a website is popular trustworthy or
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relevant to something else.
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But if we think about things back links are actually extremely rare
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in the real world, let's say someone in your city, a friend of yours
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decides to open a coffee shop. So he talks to you because he knows you're involved in
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marketing online. You convince the guy to make a
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website. This is how people promote in this day and age. You need to get the word
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out by having a website. So your friend makes a website.
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Great. How often do you think your friend would link out
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to other websites during the course of a year?
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If he even knows his wordpress password, maybe he'll do it once
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or twice. So think about it like this back links are the fundamental
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part of Google's algorithm, at least in terms of offsite S E O. But
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they're actually extremely rare in the real world. But your same buddy that
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has this coffee shop, how often do you think he would
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share something on Facebook?
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Maybe his face, his coffee shop has a Facebook page and he's talking
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daily about the new promotions, the Pumpin Vice Latte
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special, the new band that's playing playing there on the weekends that's used
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to attract customers. So he might be talking on Facebook
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every day. So this is the role that social signals play. Social signals
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are used to justify the occurrence of links.
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If you think about it, any site that's getting 10 back links a
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week, very well, better be talked about a
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lot on social. It just makes sense.
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But what is used to justify social signals itself? The
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answer to that
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is traffic.
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Now, here's this concept is actually very simple. If you think about it this
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way
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back links, you would never link to a website that you
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didn't at least visit yourself once, right? You would never link to
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something that you didn't check out at least once. So there's always going to be more traffic than
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back links. How about social signals? Would you ever share
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a funny cat video on your Facebook feed? Unless you watch that funny cat video at
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least once, maybe more than that, there's always going to be more
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traffic than social signals. So if we had to think about
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things here,
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this is kind of like the engine for getting our rankings, the back
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links of social signals in the traffic. Think about the traffic as
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your gasoline back links are still the foundation to getting ranking
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going. But social signals justify the back links and traffic justifies
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all of it. Keep this in your mind with a lot of the videos going
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forward. All of the techniques that we're going to teach. You are based on
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this idea. 12502
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