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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: WEBVTT 00:06.400 --> 00:09.820 Finding a niche is an essential part of being a freelancer. 00:10.210 --> 00:15.490 It helps you to define your business clearly and sets you up as an expert for your future clients. 00:16.090 --> 00:20.650 This presentation will guide you through the most important reasons why you should make the choice to 00:20.650 --> 00:23.320 narrow down your business and find a niche. 00:24.430 --> 00:29.920 When starting a freelance business, you will, of course have decided what it is that you will be doing. 00:30.370 --> 00:33.910 Whilst a broad business idea can seem compelling in the beginning. 00:34.180 --> 00:37.960 Over time it should be narrowed down to a specific niche. 00:38.800 --> 00:43.210 There are many reasons that finding a niche can be beneficial to your freelance business. 00:43.510 --> 00:50.490 If you do not have one yet, it will not be too much of a detriment if you are still new to freelancing 00:50.500 --> 00:52.450 whilst you work over time. 00:52.810 --> 00:55.960 Consider targeting your content towards a specific niche. 00:56.140 --> 00:59.560 Once you have decided what you want to do, no rush. 01:00.580 --> 01:05.140 Nevertheless, you should still be thinking about it first. 01:05.350 --> 01:10.780 The ultimate reason to find a niche is that you want to be doing something that you are both good at 01:10.780 --> 01:12.220 and passionate about. 01:13.120 --> 01:16.660 Figure out what your expertise is and make that your niche. 01:17.200 --> 01:22.390 Playing to your strengths is the best thing that you can possibly do for your freelance business. 01:23.230 --> 01:28.720 The key to success is finding something that you are both good at as well as being passionate about. 01:29.230 --> 01:34.360 This will lead to a better quality of life for you, as well as better results for your clients. 01:35.590 --> 01:42.640 Secondly, a specific service is easier to market rather than broadly marketing a freelance service. 01:42.850 --> 01:47.560 You will be able to specifically market your niche, especially towards your target clients. 01:48.190 --> 01:52.600 You can market a niche service in the locations where people within that niche will find it. 01:53.170 --> 01:57.970 This leads into the third reason for defining a niche your target clients. 01:58.570 --> 02:01.150 Once you have found people who will align with your niche. 02:01.390 --> 02:05.050 Work with them and build a positive reputation within your industry. 02:05.770 --> 02:10.900 This will lead to notoriety on your part and cause your clients to recommend you and your business will 02:10.900 --> 02:11.320 grow. 02:12.290 --> 02:16.310 Once you have found a niche, there will be less competition for your services. 02:17.240 --> 02:21.230 The broader your business, the more people you will have to compete with. 02:21.950 --> 02:28.160 Narrowing down your freelance business will also decrease your competition, strengthening your position 02:28.160 --> 02:29.750 as a leader in your niche. 02:30.790 --> 02:35.110 Having a knee issue makes you more reputable and more recognized in your area. 02:35.620 --> 02:41.380 This is a huge form of free marketing to cement yourself as an industry leader in your specialization. 02:42.450 --> 02:48.000 Finally, once you have a niche, you are able to charge a premium price for your services. 02:48.450 --> 02:54.510 The more specialized your niche, the more of an expert you seem, and therefore the more you can charge 02:54.510 --> 02:55.560 for your services. 02:56.040 --> 03:00.780 You may have to alter your business and your services to better fit your niche, which is a natural 03:00.780 --> 03:01.920 part of business growth. 03:02.490 --> 03:04.950 It is a sign of success in the freelance world. 03:05.490 --> 03:10.380 In conclusion, your niche can become more specified as your business grows. 03:10.740 --> 03:14.760 You do not have to commit to something incredibly narrow right away. 03:15.240 --> 03:19.050 Over time, narrow down and define your niche more clearly. 03:19.230 --> 03:21.090 To grow your freelance business. 4298

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