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LinkedIn presents.
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I'm Rufus Griskin and
this is the next big
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idea. Today, are we
forgetting how to read?
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It has become clear
to me, watching by three
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sons navigate the world,
that the way they absorb
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information is very
different from the way
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I did, maybe the way
you did growing up.
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Video, they would
say, without hesitation,
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is simply a better
mode of communication.
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Writing is old-fashioned,
it's outmoded. They're
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not alone. Many of my
friends report that they do
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not read as much as they
used to. Instead of opening
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up a novel, they turn to
Netflix in the evenings.
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Indeed, some friends
have told me, and these
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are bright folks engaged
in the world of ideas,
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that they can't remember the
last time they finished a book.
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What has happened to us?
Is reading going the way
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of the hammer Dulsomer?
And if so, is that okay?
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I am honestly torn on
this question. On the one
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hand, I think whenever
technology has changed
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communication, we have
resisted that change.
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Socrates thought the
written word was a potentially
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catastrophic threat
to critical thinking.
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Of course, non-digital
natives like me feel
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nostalgia for the good
old days, but my kids have
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a point. Video is a great
medium for communicating
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complex ideas and sharing
appreciation for the
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sublime. Who's to say
"breaking bad" isn't today's
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"war and peace"? And
for my kids, it's not
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just a medium they
consume, it's a language,
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one in which they're
fluent. They shoot and
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edit video with ease.
Who knows, maybe digital
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communication will prove to be more
useful to them than the written word.
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On the other hand, I don't rule out
the possibility that my kids are lazy,
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Philistines, whose
minds are turning into
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applesauce. I fear at
times that they and we
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are losing what my
guests today, Marianne
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Wolfe, calls cognitive
Patience. Marianne,
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who is the world's
pre-eminent expert on reading,
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says deep reading is
critical to our capacity
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to sit with ideas, digest
them, work through them,
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and respond thoughtfully.
We think, after all,
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in words. So more
time with words, it
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seems, should help
us think more clearly.
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Marianne is a professor
at UCLA and the author of
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several books, including
"Pruced in the Squid,"
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"The Story and
Science of the Reading
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Brain," and most
recently "Reader Come Home,
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The Reading Brain
in a Digital World."
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The point she makes
in those books is this.
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Reading is not natural.
It isn't in our genes. To
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read, we have to repurpose
neural circuits that
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evolved to do other things.
And this unnaturalness
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makes reading fragile,
vulnerable, difficult.
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We may take reading
for granted, treat it
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like a birthright, but
it's not. It's a skill.
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And like any skill,
you use it or lose it.
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This, by the way,
is not hypothetical.
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Research suggests
our collective ability
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to read slowly,
critically, to read deeply,
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as Marianne puts it, has
already begun to deteriorate.
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What will we lose if
we allow it to degrade
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any further? Well, as
Marianne sees it, a great
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deal. Like our ability
to think analytically and
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generate new ideas, the
entwined arts of Patience
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and empathy, even our
democracy may be at risk.
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Luckily, though,
Marianne believes we can
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find our way back to
the kind of deep reading
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that's been so vital to
our species for so long.
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[Music]
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You're listening to
the LinkedIn Podcast
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Network sponsored by
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Plans change. But pivoting
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connect and collaborate
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Whether you work in
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you. Get started for
free at Atlassian.com/JIRA.
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[Music]
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Marianne Wolf, welcome to
the Next Big Idea Podcast.
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What a pleasure roof
was to be with you. For
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all kinds of reasons,
I look forward to this
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conversation and the directions
you are going to guide us in.
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I am so happy to be
talking with you today.
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I have been deep in
your last two books,
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"Pruced in the Squid," "The Story
and Science of the Reading Brain,"
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and your latest reader come home,
"The Reading Brain in the Digital World."
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And your books are both a powerful
argument for the importance of reading
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and an expression of
the joy of writing and
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reading because they're
beautifully written.
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Let's make a case at
the opening here for
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the urgency of this
topic in this moment.
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I mean, I'm sure there
are people thinking, "Oh,
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reading." That sort of is
not the most exciting topic.
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But it is so critical.
I feel this personally. I
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have three boys who seem
to believe that reading
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is a backup system
if the power goes out.
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But you have persuaded
me through your books
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that this is important
not just for our
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children, but for the
future of democracy,
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for our nation, for our
species. And I've witnessed
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firsthand raising three
sons that were in this
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extraordinary moment where
the ways that we learn,
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the ways that we
communicate, the ways that we
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ingest information are
fundamentally changing.
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And why does this
matter? Because reading,
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I've learned from reading
your books, is a kind
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of cultural innovation
that we've adopted in the
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last several thousand
years that has rewired our
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brains. And if we are
deprioritizing reading right
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now, and there's
evidence that we are, this
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means the brains of
future generations are
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effectively being wired
differently and maybe not
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for the better. Do you
see this as an important
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moment, as a hinge moment?
Oh, absolutely. And here
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is what I will do to
talk to your sons and mine.
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For them to understand
and appreciate the digital
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screen world is a wonderful
tool that is necessary
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for their existence.
At the same time, they
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don't understand what
that is potentially
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disrupting or diminishing from what
are the benefits of the other medium.
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So I am asking all of
us in this hinge moment
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to understand what each
medium does to change
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our brain. And here we
come back to your initial
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point, literacy changes
the circuit of the brain
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of an individual, which
collectively changes
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the way that society
thinks, which over time
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changes the way that society
works, which eventually
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over time changes our
species and how our species
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thinks, acts, and
behaves to one another. So
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the question of whether
reading is important is
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eclipsed by the question
of how will the human
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species learn to preserve
its best processes.
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of thinking as it
expands and elaborates
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that very circuit
with new processes.
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I believe the first line
of the first chapter of
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"Pruced in the Squid"
is we were never born to
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read. You go on to say,
"Human beings invented
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reading only a few
thousand years ago." And with
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this invention, we rearranged
the very organization
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of our brain, which in
turn expanded the ways we
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were able to think, which
altered the intellectual
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evolution of our species.
So it's an argument
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that I had never really
seen assembled in this
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way. Because I think
we all know that like,
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evolutions happens over
hundreds of thousands of
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years, millions of years,
not a few thousand years.
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So language comes
naturally to a child who's
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born into a family.
But the ability to read,
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we all know as parents,
does not just happen by
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itself. So your argument,
as I understand it,
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is that this actually
requires a really deeply
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intensive, immersive
process of studying and
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training over the course
of a decade or more to
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become expert readers.
And in the process of doing
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that, we're rewiring
our brains. And this
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process, which began
some 6,000 years ago,
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really came to fruition a
couple thousand years ago
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with the Greek alphabet,
which had some advantages,
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seems to have been an
enormous benefit to our
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species in terms of
the kind of thinking and
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communication it made
possible. Do you want to
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talk a little bit about,
I mean, I had no idea.
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that the 26th letter
alphabet was itself
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a kind of open system
that all of a sudden
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made it possible for all the
spoken languages to be written down.
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It's an enormous
intellectual epiphany to be
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able to transcribe any
language with characters.
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and keep it as an historical
memory that would be
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democratically available.
We could now preserve
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and didn't have to
rediscover the wheel generation
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after generation by
carrying on through oral
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language the traditions
and the body of knowledge.
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So we could have this
body or corpus preserved,
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and that became a platform
for going beyond it.
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We tend to think of reading
as a singular activity,
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but in fact, there are
many levels or degrees
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of depth, you might say,
of reading. Can you tell
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us about deep reading
and the miraculous beauty
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of what happens in the
brain when we read deeply?
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Yes, you know, Rufus,
I'm so glad you asked that
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question. It all comes
back to the fact that when
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we learn to read, we make
this most basic circuit
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that connects visual
and linguistic areas with
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cognitive areas and
then affective areas as we
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elaborate over time.
But we can either develop
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that circuit and
elaborate it with everything
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that we read. Alberto
Mungal always talks about
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the geometric progression
that happens in reading
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from one book, preparing
ourselves to read more
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deeply another. Well,
the brain actually does
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that with neuronal
networks of connectivity.
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that connect more
and more cognitively
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sophisticated processes
to that very basic circuit.
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Over time, we begin
to connect all that
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we know, the background
knowledge, and use
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analogical reasoning
to compare it to whatever
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new text, our new
information we're getting.
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And there's a kind of
frontal lobe dance, if
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you will, that's going
on between what we know
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and what we're encountering.
But that's just the
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beginning because in
that dance, the background
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knowledge is happening
and feeding the center. But
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we're using it for really
important, sophisticated
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processes. And I say
this to your sons, to my
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sons, to society. We are
using inference. We are
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using deduction and
induction with that, if you
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will, that exchange of
what we know and what we're
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learning. We're making
inferences. Is this true?
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Or is this misinformation,
or worst of all,
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these days, disinformation,
we have the ability
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through these deep
reading processes to add our
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own background knowledge,
our inference, our
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deductions, our inductions
to make a critical
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analysis of what is
written. There may be little
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more important for a
democracy than to have truly
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critical analytic
citizens. So when we citizens
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of a society read
something, do we deploy.
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those very important
deep reading processes
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that give us the ability
to discern the truth
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and attempt to
understand the thoughts and
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feelings of others?
And you know this, Rufus,
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but this wonderful interview that
former President Barack Obama had.
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One of my favorite
novelists, Marilyn Robinson,
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he had an interview
with her in which he said,
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I consider you, I
think he used the term,
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"ambassadore of empathy."
And what she said was,
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the tendency towards
seeing others as enemies
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and not to read so that
we understand others,
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but the tendency to
see others as enemies
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is the greatest threat
to democracy today.
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I was so moved by the
quote you have in the
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book from Barack Obama,
in his conversation with
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Marilyn Robinson,
in which he talks
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about what he learned
about being a citizen
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from novels. Obama said,
"It has to do with empathy.
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It has to do with being
comfortable with the
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notion that the world
is complicated and full
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of grace, but there's
still truth to be found,
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00:14:59,241 --> 00:15:01,523
and that you have to
strive for that and work
240
00:15:01,535 --> 00:15:03,880
for that, and the notion
that it's possible to
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00:15:03,881 --> 00:15:06,658
connect with someone
else, even though they're
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very different from you."
So I do think that this
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is something that people
can debate the relative
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00:15:12,841 --> 00:15:16,040
merits of different
genres, of different mediums
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00:15:16,041 --> 00:15:20,806
of communication, but it
does feel like novels in
246
00:15:20,818 --> 00:15:25,400
particular are extraordinary
empathy exercises,
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more so than maybe any
other medium. I can't
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agree with you more.
And I say that from the
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standpoint of someone
who like your sons and
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like so many in our
society, I truly love film,
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but the novel gives
us a chance to pause
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in the moment where
the film, the screen,
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00:15:50,601 --> 00:15:52,930
is always rushing us
along into the next
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00:15:52,942 --> 00:15:55,400
thought, the next
feeling, the next scene,
255
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but the novel like
few other mediums.
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It allows us to pause
in the midst of that
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00:16:03,241 --> 00:16:06,644
character's feelings
and to experience
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and identify it like
few other experiences.
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It is this incredible
kind of rigorous workout
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in, as we were saying,
the ability to get inside
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the head of another
human, and that Barack
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00:16:20,716 --> 00:16:24,440
Obama and you and I
and many others think is
263
00:16:24,441 --> 00:16:27,520
critical to democracy
around some level, right?
264
00:16:27,532 --> 00:16:30,360
Is that we're able to
really inhabit to the
265
00:16:30,361 --> 00:16:33,021
extent that we can, the
thoughts and minds and
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00:16:33,033 --> 00:16:35,880
experiences of other
people. Getting back to deep
267
00:16:35,881 --> 00:16:39,670
reading, you quote a few
times Marcel Proust who
268
00:16:39,682 --> 00:16:43,800
calls reading that fertile
miracle of communication,
269
00:16:43,801 --> 00:16:50,760
affected in solitude. Our wisdom begins
where that of the author leaves off.
270
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This notion that it's a
duet, it's a dance, and
271
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that this is how reading
is maybe different from a
272
00:16:58,681 --> 00:17:02,116
film, maybe different
from some of these other
273
00:17:02,128 --> 00:17:05,800
mediums of communication,
in that because it is a
274
00:17:05,801 --> 00:17:10,122
somewhat low fidelity
medium, because not everything
275
00:17:10,134 --> 00:17:13,800
is contained in the
words, there is room and
276
00:17:13,801 --> 00:17:17,938
space to react and fill
in the blanks and push
277
00:17:17,950 --> 00:17:22,280
back and have a kind of
dialogue with that which
278
00:17:22,281 --> 00:17:26,844
we read. You were just
putting your thumbprint,
279
00:17:26,856 --> 00:17:30,360
your intellectual
thumbprint, Rufus,
280
00:17:30,361 --> 00:17:34,384
on the heart of what
Proust was really trying
281
00:17:34,396 --> 00:17:38,520
to tell us. Very few
people understand what he
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00:17:38,521 --> 00:17:43,903
really got the heart
of, which is Proust was
283
00:17:43,915 --> 00:17:49,800
saying, we leave the
wisdom of the author behind
284
00:17:49,801 --> 00:17:55,189
to discover our own.
That's the heart of it all.
285
00:17:55,201 --> 00:18:00,600
And you know, as much
as I love film and as much
286
00:18:00,601 --> 00:18:06,440
as I'm on the digital screen
out of both intentionality
287
00:18:06,452 --> 00:18:10,920
and you know, there's
efficiency, I do not
288
00:18:10,921 --> 00:18:16,189
enter and pause in that
sanctuary. I think even
289
00:18:16,201 --> 00:18:21,480
the word pause, we go
there, we stop, we think,
290
00:18:21,481 --> 00:18:25,577
we take the measure of
ourselves along with the
291
00:18:25,589 --> 00:18:29,960
measure of that author's
words and we are changed.
292
00:18:30,600 --> 00:18:34,228
That doesn't happen as
easily in other genres. To
293
00:18:34,240 --> 00:18:37,880
read this way, it seems
to be that it's important
294
00:18:37,881 --> 00:18:41,740
to give ourselves permission
to go slowly. Quickly,
295
00:18:41,752 --> 00:18:45,320
perhaps, when we're
excited, I love this notion
296
00:18:45,321 --> 00:18:47,684
that you talk about
it, "Talo Calvino's use
297
00:18:47,696 --> 00:18:49,960
of that" and expression,
"Testino Lente."
298
00:18:49,961 --> 00:18:53,043
Hurry slowly, right?
When we get in this, as
299
00:18:53,055 --> 00:18:56,360
I'm speaking to you now,
I've got a goosebumps,
300
00:18:56,361 --> 00:18:59,029
I've got a goosebumps
because this, when we get
301
00:18:59,041 --> 00:19:01,720
in these transported
moments of reading deeply,
302
00:19:01,721 --> 00:19:04,876
we're rushing excitedly
to the next sentence and
303
00:19:04,888 --> 00:19:08,120
then slowing down and
rolling it over and reading
304
00:19:08,121 --> 00:19:12,023
it again. And it's, I
think of how people used
305
00:19:12,035 --> 00:19:16,120
to type with typewriters
when writing the spaces
306
00:19:16,121 --> 00:19:18,938
between the lines so you
could go back and write
307
00:19:18,950 --> 00:19:21,720
in between the lines.
And I thought you have to
308
00:19:21,721 --> 00:19:26,040
read slowly enough so there is space
between the lines for you to think.
309
00:19:26,041 --> 00:19:29,422
Beautiful. When I was
in the 1980s, when I was
310
00:19:29,434 --> 00:19:32,680
in high school, my
parents put me in a speed
311
00:19:32,681 --> 00:19:34,915
reading class. They
thought this would be good
312
00:19:34,927 --> 00:19:37,320
for me, right? And where
they would train you and
313
00:19:37,321 --> 00:19:38,818
force you to read at
these incredible speeds.
314
00:19:38,830 --> 00:19:40,440
And it was kind of
interesting because you would
315
00:19:40,441 --> 00:19:44,472
actually find that you
could skim very quickly.
316
00:19:44,484 --> 00:19:48,440
But I later had to
unlearn the habit because I
317
00:19:48,441 --> 00:19:53,401
realized like, wait a
second, what is the objective
318
00:19:53,413 --> 00:19:57,800
here? Is the objective
to get the gist of the
319
00:19:57,801 --> 00:20:00,698
information? Or are you
trying to fully absorb and
320
00:20:00,710 --> 00:20:03,560
interact with it? Are
you trying to let the words
321
00:20:03,561 --> 00:20:06,608
base to let them marinate?
And so I mean, obviously
322
00:20:06,620 --> 00:20:09,560
you need to have texts
that's worthy of that kind
323
00:20:09,561 --> 00:20:12,891
of treatment. But I think
that part of what I see
324
00:20:12,903 --> 00:20:16,040
as a sort of beautiful
thrust of your argument
325
00:20:16,041 --> 00:20:19,910
is that this particular
kind of reading is also
326
00:20:19,922 --> 00:20:23,720
a kind of thinking and
a form of learning that
327
00:20:23,721 --> 00:20:27,106
is really critical to
developing human beings
328
00:20:27,118 --> 00:20:30,440
who can think critically
and empathetically.
329
00:20:30,441 --> 00:20:33,550
And we need this for
our society. We want
330
00:20:33,562 --> 00:20:36,760
this for our children,
but more than that,
331
00:20:36,761 --> 00:20:39,709
we need it as a species
to be able to think this
332
00:20:39,721 --> 00:20:42,680
way. And there's evidence
that our ability to do
333
00:20:42,681 --> 00:20:46,756
this is eroding. Is
that accurate? Yes, is
334
00:20:46,768 --> 00:20:52,120
unfortunately one of the
things I would tell your sons,
335
00:20:52,121 --> 00:20:56,395
as I've told mine, the
largest meta analysis that's
336
00:20:56,407 --> 00:21:00,440
ever been done has been
a compilation of over 50
337
00:21:00,441 --> 00:21:04,189
studies in which from
the year 2000 to the year
338
00:21:04,201 --> 00:21:08,280
2017, in which they simply
looked at any study that
339
00:21:08,281 --> 00:21:12,612
had a comparison of
the same story or text in
340
00:21:12,624 --> 00:21:17,160
the two mediums, print
and screen, and then ask
341
00:21:17,161 --> 00:21:20,021
comprehension questions
that got out. Did the
342
00:21:20,033 --> 00:21:23,160
person understand this,
the plot, the sequence of
343
00:21:23,161 --> 00:21:28,404
details, etc. And the
results showed incredibly
344
00:21:28,416 --> 00:21:33,560
that print was truly
superior for that kind of
345
00:21:33,561 --> 00:21:38,586
comprehension. But Akerman
in Israel then looked
346
00:21:38,598 --> 00:21:43,320
at what these young
adults thought themselves
347
00:21:43,321 --> 00:21:46,948
about what was better
for them. And they would
348
00:21:46,960 --> 00:21:50,520
say, Oh, we know we
did better on the screen,
349
00:21:50,521 --> 00:21:55,677
because we can read
faster. And you see, there
350
00:21:55,689 --> 00:22:00,520
is this unquestioned
assumption that speed,
351
00:22:00,521 --> 00:22:04,374
I think David Yulin
said this, that speed is
352
00:22:04,386 --> 00:22:09,480
illumination, when speed is
actually often skipping to the
353
00:22:09,481 --> 00:22:12,282
gist of the information,
which is all we need
354
00:22:12,294 --> 00:22:14,920
in a lot of things
that we do, like email,
355
00:22:14,921 --> 00:22:18,505
you know, we don't
need to have every word.
356
00:22:18,517 --> 00:22:22,280
But if it is anything
that is worth its real.
357
00:22:22,920 --> 00:22:28,203
use of deep reading,
what we have done is
358
00:22:28,215 --> 00:22:33,640
absolutely skipped
beauty. We have skipped
359
00:22:33,641 --> 00:22:37,230
the elaboration, the
historical elaboration of
360
00:22:37,242 --> 00:22:41,000
arguments that led to
this particular viewpoint.
361
00:22:41,001 --> 00:22:49,160
We have skipped the details that might
even in some novels portray the very.
362
00:22:50,520 --> 00:22:54,263
resolution of the mystery
the whole work had been
363
00:22:54,275 --> 00:22:57,800
building towards. And
there are works in which
364
00:22:57,801 --> 00:23:01,852
there are pauses that
if you miss them, you've
365
00:23:01,864 --> 00:23:06,280
missed that the protagonist
just, you know, in one
366
00:23:06,281 --> 00:23:09,711
book, one short story,
I'll never forget, if
367
00:23:09,723 --> 00:23:13,400
you missed this one
ellipsis, just an ellipsis,
368
00:23:13,401 --> 00:23:17,822
you don't know that this
villain has impregnated
369
00:23:17,834 --> 00:23:22,360
the heroine. An ellipsis,
you missed an ellipsis.
370
00:23:22,361 --> 00:23:26,194
You can't speed read
that short story. But
371
00:23:26,206 --> 00:23:29,960
it is the fact that
we are living in such
372
00:23:29,961 --> 00:23:33,739
an over networked,
speeded society and
373
00:23:33,751 --> 00:23:37,640
culture. And I'm
absolutely part of it.
374
00:23:38,360 --> 00:23:43,418
Yes, yes. We all
are. We can't remember
375
00:23:43,430 --> 00:23:48,760
where we left that
heart of reading, that
376
00:23:48,761 --> 00:23:53,240
interiority, that sanctuary. We know
it's in there because we learned it.
377
00:23:53,241 --> 00:23:57,797
Yes. But we in neuroscience,
you have this this
378
00:23:57,809 --> 00:24:02,280
platitude, use it or
lose it. We lose our way.
379
00:24:03,160 --> 00:24:06,209
We lose our way back.
And that's why my book
380
00:24:06,221 --> 00:24:09,560
was called Reader Come
Home. So many people even
381
00:24:09,561 --> 00:24:13,591
tell me when reading
enough to know why it's got
382
00:24:13,603 --> 00:24:17,560
that title. But it's
the home that I don't want
383
00:24:17,561 --> 00:24:22,079
people to forget their way
back to. How did Marianne
384
00:24:22,091 --> 00:24:26,360
find her way back home
when she too lost her way?
385
00:24:26,361 --> 00:24:28,840
That story right
after the break.
386
00:24:28,841 --> 00:24:36,200
[Music]
387
00:24:36,201 --> 00:24:39,810
We hope you're enjoying
this episode. The LinkedIn
388
00:24:39,822 --> 00:24:43,080
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389
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398
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[Music]
399
00:25:16,761 --> 00:25:19,960
David Uland, who
you just quoted. Yes.
400
00:25:20,600 --> 00:25:23,427
Had another wonderful
quote in your book. He
401
00:25:23,439 --> 00:25:26,600
said, "To read, we need
a certain kind of silence
402
00:25:26,601 --> 00:25:31,160
that seems increasingly elusive
in our over network society."
403
00:25:31,161 --> 00:25:34,782
And it's not contemplation
we desire, but an odd
404
00:25:34,794 --> 00:25:38,200
kind of distraction.
Distraction masquerading
405
00:25:38,201 --> 00:25:41,334
as being in the know.
And he goes on to say,
406
00:25:41,346 --> 00:25:44,920
"Reading is an act of
resistance in a landscape of
407
00:25:44,921 --> 00:25:48,709
distraction." I really
get quote so loud. Isn't
408
00:25:48,721 --> 00:25:52,520
that wonderful? But I
feel this. It's a radical
409
00:25:52,521 --> 00:25:56,589
act. It feels like to
read a long book start
410
00:25:56,601 --> 00:26:00,680
to finish. It feels
wildly anachronistic and
411
00:26:00,681 --> 00:26:04,112
an active resistance
perhaps. And do you know
412
00:26:04,124 --> 00:26:07,720
what my sons wanted the
title of my book to be?
413
00:26:08,360 --> 00:26:13,808
I'm dying to know. I'm
dying to know. TLDR. Clearly,
414
00:26:13,820 --> 00:26:18,440
we both have colorful
conversations with our
415
00:26:18,441 --> 00:26:20,930
children at the dinner
table on this topic of
416
00:26:20,942 --> 00:26:23,720
reading. We also have to
say to be fair that we're
417
00:26:23,721 --> 00:26:27,886
all struggling now,
right? In this digital age,
418
00:26:27,898 --> 00:26:31,720
with having this kind
of silence that David
419
00:26:31,721 --> 00:26:34,162
Uland talks about, the
certain kind of silence
420
00:26:34,174 --> 00:26:36,680
we need, the cognitive
Patience is another term
421
00:26:36,681 --> 00:26:39,719
you use, right? The
cognitive Patience to do
422
00:26:39,731 --> 00:26:42,920
this kind of deep reading
we're talking about.
423
00:26:42,921 --> 00:26:44,864
And you had your own
experience, didn't you?
424
00:26:44,876 --> 00:26:46,920
And you went back to
read one of your favorite
425
00:26:46,921 --> 00:26:51,111
authors, Herman Hesse.
Yes. In the Herman Hesse, I
426
00:26:51,123 --> 00:26:55,240
knew everything. I knew
it was one of my favorite
427
00:26:55,241 --> 00:26:59,204
books. I wasn't going
to be surprised. So I
428
00:26:59,216 --> 00:27:03,560
could really just enter
it, I thought. Instead,
429
00:27:03,561 --> 00:27:09,981
it was almost paralyzing
my cerebral cortex to try
430
00:27:09,993 --> 00:27:16,040
to get the rhythm of
his prose, which is dense,
431
00:27:16,041 --> 00:27:20,576
its labyrinthine, it's
sometimes nauseatingly
432
00:27:20,588 --> 00:27:25,640
circuitous. And I couldn't
read it. I was so upset
433
00:27:25,641 --> 00:27:28,509
with myself. And I said
in the book, I said, why
434
00:27:28,521 --> 00:27:31,400
in the world did anybody
ever give him the Nobel
435
00:27:31,401 --> 00:27:34,429
Prize for literature?
Right, right. You didn't
436
00:27:34,441 --> 00:27:37,480
like it. You thought,
well, maybe I was wrong.
437
00:27:37,481 --> 00:27:40,669
I didn't really like
it. And here it had been
438
00:27:40,681 --> 00:27:43,880
one of my favorite
books. The moral, however,
439
00:27:43,881 --> 00:27:47,586
was I discovered I
couldn't immerse myself. I
440
00:27:47,598 --> 00:27:51,480
couldn't, when I'm
telling people to find their
441
00:27:51,481 --> 00:27:55,556
way back home, I was
lost in my own digital
442
00:27:55,568 --> 00:27:59,560
bleed over from the
dominant reading mode,
443
00:27:59,561 --> 00:28:03,019
which is get the
information fast, efficiently,
444
00:28:03,031 --> 00:28:06,280
and move on. And you
can't do that with some
445
00:28:06,281 --> 00:28:09,429
novel, some novels, you
can't find. I do that on
446
00:28:09,441 --> 00:28:12,600
an airplane with a Kindle,
nothing against that.
447
00:28:12,601 --> 00:28:16,903
It's a relaxation of
the mind. But for the
448
00:28:16,915 --> 00:28:21,640
immersive quality, in
which we really do enter
449
00:28:21,641 --> 00:28:26,047
others, and we enter
other thoughts and feelings
450
00:28:26,059 --> 00:28:30,200
that can elicit our
own, we have to have this
451
00:28:30,201 --> 00:28:34,103
Patience that I myself
have lost, regained.
452
00:28:34,115 --> 00:28:38,120
I had to discipline
myself for two weeks and
453
00:28:38,121 --> 00:28:42,256
20 minutes a day. And
then finally, I came to
454
00:28:42,268 --> 00:28:46,600
the point where it was
like coming back home. I
455
00:28:46,601 --> 00:28:50,057
rediscovered myself. But
Rufus, you have to keep
456
00:28:50,069 --> 00:28:53,320
disciplining yourself.
I have found that if I
457
00:28:53,321 --> 00:28:58,411
book into my day with
really an effort to enter
458
00:28:58,423 --> 00:29:03,960
even a paragraph or a page
of theology or spiritual
459
00:29:03,961 --> 00:29:07,469
or philosophical
reading, but something that
460
00:29:07,481 --> 00:29:11,240
demands nothing but my
Patience, nothing but my
461
00:29:11,241 --> 00:29:15,564
thinking. And I began
that day and it reminds
462
00:29:15,576 --> 00:29:20,200
me of how, and I really
mean this, what a little
463
00:29:20,201 --> 00:29:22,775
ant we human beings are.
You know, we're going to
464
00:29:22,787 --> 00:29:25,320
spend the rest of our
day thinking how important
465
00:29:25,321 --> 00:29:28,309
we are and how important
all the things we have to
466
00:29:28,321 --> 00:29:31,320
do are and we rush with
them. And we're distracted
467
00:29:31,321 --> 00:29:33,909
constantly. And then we
come back and we do something,
468
00:29:33,921 --> 00:29:36,280
we think, Oh, this is
marvelous. Aren't we great?
469
00:29:36,760 --> 00:29:41,916
Ha. We really need to
come to that place where
470
00:29:41,928 --> 00:29:47,320
we're not the center of
the world, but rather we
471
00:29:47,321 --> 00:29:53,115
see the world and we try
on humbly other viewpoints,
472
00:29:53,127 --> 00:29:58,040
humbly entering sometimes
even the spiritual
473
00:29:58,041 --> 00:30:03,141
domain in which we feel
glimpses of the transcendent,
474
00:30:03,153 --> 00:30:07,880
glimpses of what it is
to think about the highest
475
00:30:07,881 --> 00:30:11,197
thoughts. But it
requires absolute
476
00:30:11,209 --> 00:30:15,320
slowing down and
leaving the world behind.
477
00:30:15,321 --> 00:30:18,269
I think of it almost as
a form of meditation. Oh,
478
00:30:18,281 --> 00:30:21,240
it is. But it's more
interesting than meditation.
479
00:30:23,880 --> 00:30:27,123
Well, you know, the
great irony is that we're
480
00:30:27,135 --> 00:30:30,680
reading more than ever
right now. I think you say
481
00:30:30,681 --> 00:30:33,749
50,000 to 100,000 words
per day, which is almost
482
00:30:33,761 --> 00:30:36,520
like the length of a
book, right? That's an
483
00:30:36,521 --> 00:30:40,111
extraordinary amount of
reading, but it's mostly
484
00:30:40,123 --> 00:30:43,800
not deep reading, right?
It's a different kind of
485
00:30:43,801 --> 00:30:46,708
reading. Very little of
it is. And that's a piece
486
00:30:46,720 --> 00:30:49,400
of what happened to
deep reading right there.
487
00:30:49,401 --> 00:30:53,385
Because all of us
are so bombarded by
488
00:30:53,397 --> 00:30:58,040
information are so
easily distracted by the
489
00:30:58,041 --> 00:31:01,166
thousand profiteers who
are trying to take our
490
00:31:01,178 --> 00:31:04,520
distraction and and earn
something from it or use
491
00:31:04,521 --> 00:31:08,206
it because of all
of that. We can't
492
00:31:08,218 --> 00:31:12,760
help but use skimming.
And then we miss it.
493
00:31:12,761 --> 00:31:17,182
Talo Calvinos plea to
us to realize that, you
494
00:31:17,194 --> 00:31:22,120
know, the true author is
doing everything they can
495
00:31:22,121 --> 00:31:26,206
to find the most perfect
expression for their
496
00:31:26,218 --> 00:31:30,680
best thought. Well, we
miss all of that. And then
497
00:31:30,681 --> 00:31:34,340
the publishers, they
realize, well, we can't
498
00:31:34,352 --> 00:31:38,440
read that much deeply so
that things get shorter,
499
00:31:38,441 --> 00:31:41,992
less dense. And I don't
mean just novels. I mean,
500
00:31:42,004 --> 00:31:45,640
even our scientific
articles are becoming shorter,
501
00:31:45,641 --> 00:31:49,069
less devoted to the
historical argumentation.
502
00:31:49,081 --> 00:31:52,520
And then the authors
who need to be published
503
00:31:52,521 --> 00:31:56,378
are changing how they
write. And then what happens?
504
00:31:56,390 --> 00:31:59,880
And this is going full
circle back to what you
505
00:31:59,881 --> 00:32:04,174
call that hinge moment.
We change. We're reading
506
00:32:04,186 --> 00:32:08,760
what we're given. And it
has changed because of how
507
00:32:08,761 --> 00:32:13,233
we learn to read with all
that information. So the
508
00:32:13,245 --> 00:32:17,640
defense strategy and the
novelty reflects that we
509
00:32:17,641 --> 00:32:22,249
have. And this sense
of being overwhelmed,
510
00:32:22,261 --> 00:32:27,320
which pushes us to use
these familiar silos of
511
00:32:27,321 --> 00:32:30,429
information that just
confirm our original bias.
512
00:32:30,441 --> 00:32:33,560
Therefore, we don't take
perspectives of others.
513
00:32:33,561 --> 00:32:40,520
We end up impoverished shallow
readers. And that's the danger.
514
00:32:40,521 --> 00:32:43,633
I'm now going to take
on the role, Marianne,
515
00:32:43,645 --> 00:32:46,840
of being a devil's
advocate here and engaging
516
00:32:46,841 --> 00:32:49,318
you in a bit of debate
because although we clearly
517
00:32:49,330 --> 00:32:51,720
are capable of finishing
each other's sentences.
518
00:32:53,800 --> 00:32:57,268
but I think it's
fascinating to go back to this
519
00:32:57,280 --> 00:33:00,760
moment when Socrates
was telling Plato that the
520
00:33:00,761 --> 00:33:04,568
transition from the
oral to written language
521
00:33:04,580 --> 00:33:08,920
threatens critical thought.
It threatens a culture
522
00:33:08,921 --> 00:33:12,272
of dialogue that is
critical for us to be able
523
00:33:12,284 --> 00:33:15,720
to think clearly. Socrates
mercilessly attacked
524
00:33:15,721 --> 00:33:18,901
those who, quote, "think
like papyrus roles being
525
00:33:18,913 --> 00:33:22,040
neither able to answer
your questions nor to ask
526
00:33:22,041 --> 00:33:25,159
themselves." You write,
Socrates did not fear
527
00:33:25,171 --> 00:33:28,440
reading. He feared
superfluity of knowledge and
528
00:33:28,441 --> 00:33:31,269
its corollary superficial
understanding, which
529
00:33:31,281 --> 00:33:34,120
is amazing because
that's exactly what we fear
530
00:33:34,121 --> 00:33:36,949
today. There's too
much information. We're
531
00:33:36,961 --> 00:33:39,800
concerned about
superficial understanding.
532
00:33:39,801 --> 00:33:43,029
So I can't help but
raise the question, will
533
00:33:43,041 --> 00:33:46,280
we always feel a sense
of nostalgia and loss
534
00:33:46,281 --> 00:33:50,868
when our modes of
communication change? No.
535
00:33:50,880 --> 00:33:55,800
So my real argument is
that it is not a binary
536
00:33:55,801 --> 00:34:02,211
print versus screen. And
so I ask all of us, do not
537
00:34:02,223 --> 00:34:08,520
ever think about either
or but rather what is best
538
00:34:08,521 --> 00:34:11,793
for the purpose of
what you're reading.
539
00:34:11,805 --> 00:34:14,920
And there are
individual differences,
540
00:34:14,921 --> 00:34:18,989
there are developmental
differences, but I will
541
00:34:19,001 --> 00:34:23,080
ask everyone until we
have still more knowledge
542
00:34:23,081 --> 00:34:28,282
about how to have our
generation steeped in both,
543
00:34:28,294 --> 00:34:33,400
I plea for all of us to
consider how to preserve
544
00:34:33,401 --> 00:34:37,429
that deep reading brain
in the next generation
545
00:34:37,441 --> 00:34:41,480
so that it can be used
across mediums and with
546
00:34:41,481 --> 00:34:45,650
intentionality so that
we don't end up really,
547
00:34:45,662 --> 00:34:49,480
you're individually
being a video culture.
548
00:34:49,481 --> 00:34:53,927
And I love some of the
research on what it's
549
00:34:53,939 --> 00:34:58,600
doing for high hand
coordination, for speed of
550
00:34:58,601 --> 00:35:02,352
decision making, all
that's fine. But what is it
551
00:35:02,364 --> 00:35:06,520
doing for true comprehension,
for those deep reading.
552
00:35:07,320 --> 00:35:11,319
critical analytic
processes, show me that data.
553
00:35:11,331 --> 00:35:15,000
And I can show you at
least till this point
554
00:35:15,001 --> 00:35:19,829
that it is going to
demand that until we know
555
00:35:19,841 --> 00:35:24,680
better how to have the
system redress its own
556
00:35:24,681 --> 00:35:29,075
weaknesses, and that is
going on, until we know
557
00:35:29,087 --> 00:35:33,400
how to do that, build
deep reading brains with
558
00:35:33,401 --> 00:35:38,200
print for 10 years, 12
years, and then have our
559
00:35:38,212 --> 00:35:42,920
teachers learn how to
help transfer those deep
560
00:35:42,921 --> 00:35:47,638
reading skills to hybrid
or digital screens and
561
00:35:47,650 --> 00:35:52,680
really be consciously
aware that we are building a
562
00:35:52,681 --> 00:35:56,869
bilettorate brain
until I know differently.
563
00:35:56,881 --> 00:36:01,080
That's how I want to
preserve as we expand.
564
00:36:02,040 --> 00:36:05,011
So okay, we should all
be building bilettorate
565
00:36:05,023 --> 00:36:08,200
brains, but don't feel
bad if you prefer podcasts
566
00:36:08,201 --> 00:36:10,878
to magazines or
audiobooks to print. There's
567
00:36:10,890 --> 00:36:13,640
a spoken word renaissance
going on right now.
568
00:36:13,641 --> 00:36:16,760
I'm coming up, Marianne and I
discuss why that's a good thing.
569
00:36:16,761 --> 00:36:22,369
Hey folks, quick update
from Next Big Idea Club
570
00:36:22,381 --> 00:36:28,120
headquarters. We recently
launched a new podcast
571
00:36:28,121 --> 00:36:31,088
with our friends at
LinkedIn. It's called the
572
00:36:31,100 --> 00:36:33,880
Next Big Idea Daily,
and it's hosted by my
573
00:36:33,881 --> 00:36:37,349
brilliant colleague, he
of the Malefluis baritone,
574
00:36:37,361 --> 00:36:40,840
Michael Kavnatt. Every
week in 10 minutes or less,
575
00:36:40,841 --> 00:36:43,925
you'll get a mini
masterclass in better, smarter
576
00:36:43,937 --> 00:36:46,840
living from thought
leaders like Greg McEwen,
577
00:36:46,841 --> 00:36:49,875
Jonah Burger, Jesse
Hemple, and Adam Copnick.
578
00:36:49,887 --> 00:36:53,000
It's really a wonderful
show to listen, follow
579
00:36:53,001 --> 00:36:58,520
the Next Big Idea Daily,
wherever you get your podcasts.
580
00:36:58,521 --> 00:37:03,296
So there are a few areas
of hopefulness that I
581
00:37:03,308 --> 00:37:08,200
see when I look out into
the world. One of them
582
00:37:08,201 --> 00:37:12,516
actually is the world of
podcasting. I see podcasting
583
00:37:12,528 --> 00:37:16,120
culture as really quite
reminiscent of this.
584
00:37:17,160 --> 00:37:20,633
socratic courtyard. We
had a wonderful conversation
585
00:37:20,645 --> 00:37:23,720
with Annie Murphy-Paul
who wrote a great book
586
00:37:23,721 --> 00:37:26,929
called The Extended Mind,
which he cited fascinating
587
00:37:26,941 --> 00:37:29,480
research by Hugo
Mercier and Dan Spurber,
588
00:37:29,481 --> 00:37:31,616
showing that when we
think individually,
589
00:37:31,628 --> 00:37:33,560
we have these
cognitive blind spots,
590
00:37:33,561 --> 00:37:37,666
got confirmation bias, and
so on, where we basically
591
00:37:37,678 --> 00:37:41,320
were very good at
convincing ourselves of what
592
00:37:41,321 --> 00:37:44,749
we want to believe
when we are thinking in
593
00:37:44,761 --> 00:37:48,120
isolation. But we're
much better at being
594
00:37:48,121 --> 00:37:50,919
critical thinkers when
interacting with others.
595
00:37:50,931 --> 00:37:53,800
And so when we think in
groups, we are much less
596
00:37:53,801 --> 00:37:57,695
susceptible to these
kinds of biases. So this
597
00:37:57,707 --> 00:38:01,960
push-pull of people having
dialogue and listening
598
00:38:01,961 --> 00:38:05,157
to others, I think
there are probably quite a
599
00:38:05,169 --> 00:38:08,520
few people, maybe some
listeners now, for whom.
600
00:38:09,000 --> 00:38:12,782
podcasts have replaced
some amount of reading. And
601
00:38:12,794 --> 00:38:16,360
I would argue that that's
not necessarily a bad
602
00:38:16,361 --> 00:38:21,728
thing because I think the
podcast may be resuscitating
603
00:38:21,740 --> 00:38:26,920
some of the healthy elements
of Socrates' courtyard.
604
00:38:26,921 --> 00:38:31,663
I can't agree with
you more, and I love the
605
00:38:31,675 --> 00:38:36,760
analogy. And I think
it's also so exciting and
606
00:38:36,761 --> 00:38:39,905
hopeful to think that
we are making these
607
00:38:39,917 --> 00:38:42,920
various courtyards
available to people.
608
00:38:42,921 --> 00:38:46,749
I would, however, not
I don't want to use the
609
00:38:46,761 --> 00:38:50,600
word pushback, but I
will use the term differ
610
00:38:50,601 --> 00:38:55,356
because I do differ from
the idea that podcasts
611
00:38:55,368 --> 00:39:00,440
is an am... it can be an
amplification of what was
612
00:39:00,441 --> 00:39:05,296
written, but you see
the act of writing itself
613
00:39:05,308 --> 00:39:10,280
is so generative. And
so that is... that's what
614
00:39:10,281 --> 00:39:14,148
what I love about writing
at its best. And that's
615
00:39:14,160 --> 00:39:17,960
what Tony Morris has
said. Word work is sublime,
616
00:39:17,961 --> 00:39:22,667
it is generative. I
think there is something
617
00:39:22,679 --> 00:39:28,040
extraordinary miraculous.
This inexpressible drive
618
00:39:28,041 --> 00:39:33,749
we have to use written
language to propel our own
619
00:39:33,761 --> 00:39:39,480
thoughts. And I will say
that is irreplaceable by
620
00:39:39,481 --> 00:39:43,637
any other genre, but
that doesn't mean it can't
621
00:39:43,649 --> 00:39:47,640
be complemented by
podcasts. I think podcasts
622
00:39:47,641 --> 00:39:52,186
will not, in my mind,
replace either the writing
623
00:39:52,198 --> 00:39:56,280
or the reading of
books that give us pause.
624
00:39:57,240 --> 00:40:01,182
in a very particular
way. One other argument I
625
00:40:01,194 --> 00:40:05,320
would put forward is
that the power of the human
626
00:40:05,321 --> 00:40:09,029
voice is extraordinary.
And it's easy to forget
627
00:40:09,041 --> 00:40:12,840
that these modes of
communication that we see as
628
00:40:12,841 --> 00:40:17,153
sacrosancts were always
based on the technologies
629
00:40:17,165 --> 00:40:21,400
available at a given
moment in time. So if audio
630
00:40:21,401 --> 00:40:24,076
recordings had been
available several thousand
631
00:40:24,088 --> 00:40:26,600
years ago, that might
have been chosen as a
632
00:40:26,601 --> 00:40:29,668
superior. And one of
my favorite conversations
633
00:40:29,680 --> 00:40:33,160
we've had on the show is
with John Calapinto author,
634
00:40:33,161 --> 00:40:36,628
This is the Voice.
And he writes and speaks
635
00:40:36,640 --> 00:40:40,280
lyrically about the
power of the human voice,
636
00:40:40,281 --> 00:40:44,069
which he calls molecular
lasagna. Delivering is
637
00:40:44,081 --> 00:40:47,800
that wonderful. Delivering
all these layers of
638
00:40:47,801 --> 00:40:51,600
meaning and communication
in parallel. And so talking
639
00:40:51,612 --> 00:40:54,920
with you, Marianne,
your writing is beautiful,
640
00:40:54,921 --> 00:40:58,476
but in some sense, your
speech to me is even more
641
00:40:58,488 --> 00:41:02,200
beautiful. You have such
varied levels of emphasis.
642
00:41:02,201 --> 00:41:05,276
If you were writing in
text, what you're saying
643
00:41:05,288 --> 00:41:08,440
right now, we'd need
like 10 different levels of
644
00:41:08,441 --> 00:41:11,269
italics or bold thought
to express all these sort
645
00:41:11,281 --> 00:41:14,120
of levels of emphaticness.
We can feel the warmth
646
00:41:14,121 --> 00:41:16,399
and generosity of your
attention through your
647
00:41:16,411 --> 00:41:18,600
voice. So I, you know,
I think that though,
648
00:41:19,560 --> 00:41:22,984
audio is worse, I think,
for retention. And it's
649
00:41:22,996 --> 00:41:26,360
it makes it makes
rereading harder. And I think
650
00:41:26,361 --> 00:41:29,645
rereading is an important
part of this deep reading
651
00:41:29,657 --> 00:41:32,760
experience. I do think
feel like there are extra
652
00:41:32,761 --> 00:41:35,238
layers of communication
that are powerful
653
00:41:35,250 --> 00:41:37,800
and that maybe your
sons would agree with.
654
00:41:37,801 --> 00:41:42,715
Oh, I have never heard
the term molecular lasagna,
655
00:41:42,727 --> 00:41:47,160
but I will savor it.
And I certainly wouldn't
656
00:41:47,161 --> 00:41:51,524
have come up with
lasagna, but he's absolutely
657
00:41:51,536 --> 00:41:55,720
correct. There is this
auditory architecture
658
00:41:55,721 --> 00:42:00,447
to how we use our words.
And when we think about
659
00:42:00,459 --> 00:42:05,000
the beginnings of
language in the human being,
660
00:42:06,200 --> 00:42:12,534
the first aspect of
language is music. The first
661
00:42:12,546 --> 00:42:18,760
thing that I almost
gasped over was when my six
662
00:42:18,761 --> 00:42:24,687
week old baby at this,
I just happened to have a
663
00:42:24,699 --> 00:42:30,760
video right there taping
David. And he was going,
664
00:42:30,761 --> 00:42:39,109
he was grasping music
in in our exchange.
665
00:42:39,121 --> 00:42:47,480
He was grasping what
we call linguistics,
666
00:42:47,481 --> 00:42:52,717
prosody. But what it
is, is the melodic contour
667
00:42:52,729 --> 00:42:58,200
that the voice gives
language. And I haven't read
668
00:42:58,201 --> 00:43:02,750
this is your voice. I
really want to, but I
669
00:43:02,762 --> 00:43:07,960
couldn't agree more that
there are special gifts.
670
00:43:09,240 --> 00:43:13,342
that we might call the
affordances of the voice,
671
00:43:13,354 --> 00:43:17,640
as well as the affordances
of print or the screen.
672
00:43:17,641 --> 00:43:22,520
Yes, I love that. Well, now that I've
exercised all of my devil's advocacy,
673
00:43:22,521 --> 00:43:25,616
I want to confess,
Marianne, that I completely
674
00:43:25,628 --> 00:43:28,600
agree with you in terms
of the importance of
675
00:43:28,601 --> 00:43:33,473
building biliterate
brains in ourselves and our
676
00:43:33,485 --> 00:43:38,680
children and preserving
deep reading so important.
677
00:43:38,681 --> 00:43:41,885
Thank you so much Marianne
for your time today.
678
00:43:41,897 --> 00:43:44,840
It's just been delightful
to talk with you.
679
00:43:44,841 --> 00:43:48,427
It was truly a joy. It
was a fertile miracle of
680
00:43:48,439 --> 00:43:51,960
communication. Yes, it
was, even though it was
681
00:43:51,961 --> 00:43:54,440
not in text format,
I'd rather that.
682
00:43:54,441 --> 00:44:06,600
And that's our show. To learn more
about Marianne's work, visit her website,
683
00:44:06,601 --> 00:44:10,548
mariannewolf.com. A quick
note before I go, really
684
00:44:10,560 --> 00:44:14,440
a confession. When I was
reading Marianne's book,
685
00:44:14,441 --> 00:44:16,955
Reader Come Home, it
occurred to me that she might
686
00:44:16,967 --> 00:44:19,240
see what we do here at
the next big idea club
687
00:44:19,241 --> 00:44:22,381
as part of the problem.
We, like you, don't have
688
00:44:22,393 --> 00:44:25,480
time to read as many
books as we would like to.
689
00:44:25,481 --> 00:44:27,869
So we partner with
the worlds of leading
690
00:44:27,881 --> 00:44:30,520
nonfiction authors to
create 10 to 15 minute
691
00:44:30,521 --> 00:44:33,355
audio and text summaries
of their books. This
692
00:44:33,367 --> 00:44:35,960
at first blush feels
at odds with a slow,
693
00:44:35,961 --> 00:44:38,559
methodical, trance-like
reading that Marianne
694
00:44:38,571 --> 00:44:41,240
is all about. But the
more I thought about it,
695
00:44:41,241 --> 00:44:43,721
the more I came to
realize that the work we do
696
00:44:43,733 --> 00:44:46,280
isn't antithetical to
deep reading. It's really
697
00:44:46,281 --> 00:44:49,358
a compliment to it.
More than four million
698
00:44:49,370 --> 00:44:52,680
books are published
every year, four million,
699
00:44:52,681 --> 00:44:56,440
deciding what to read can be
as hard as finding time to read.
700
00:44:56,441 --> 00:44:59,333
That's where the next
big idea club comes in.
701
00:44:59,345 --> 00:45:02,120
We're a collection of
readers, journalists,
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00:45:02,121 --> 00:45:05,254
former book editors, and
we look far and wide to
703
00:45:05,266 --> 00:45:08,280
identify the very best
new books from the best
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writers in the world.
And then every day in our
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00:45:11,350 --> 00:45:14,680
next big idea app, we
deliver the five key insights
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00:45:14,681 --> 00:45:17,949
from a brand new book
in 10 to 15 minutes
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00:45:17,961 --> 00:45:21,400
of audio and text
directly from the author.
708
00:45:21,401 --> 00:45:24,397
If it moves you by
the book, go deeper. If
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00:45:24,409 --> 00:45:27,560
not, tune in tomorrow
for the next new book.
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Tell me what you think of
this mission. Does it resonate
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00:45:32,558 --> 00:45:36,760
for you? You can reach me
at rufus@nextbigideaclub.com.
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Have you signed up for
our newsletter on LinkedIn?
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Every Thursday morning,
I take listeners behind
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the scenes of these
episodes, provide additional
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00:45:44,827 --> 00:45:47,160
insights and takeaways
and chat with curious
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00:45:47,161 --> 00:45:49,899
folks like you. To
subscribe, all you have to
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do is follow me, Rufus
Griskam, on LinkedIn.
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On my profile page,
you'll see a link
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to sign up for the
newsletter. It's called
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The Next Big Idea. Today's episode
was produced by Caleb Bissinger,
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00:46:01,641 --> 00:46:03,887
sound designed by
Mike Tota. The team
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00:46:03,899 --> 00:46:06,280
at LinkedIn are
ambassadors of empathy.
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00:46:06,281 --> 00:46:11,960
I'm your host Rufus
Griskam. See you next week.
63112
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