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We are a full service agency,
structured by the following parts:
management, marketing
research, creativity
resources, contacts.
But now we will see how we organize the contribution of
the various departments in terms of work flux.
1st phase: define the objective of communication.
To emphasize the masculinity of the man
he needs to be hard, and not interested in the woman at all.
Yes, he looks at the bike, but the emphasis needs to be on the bike,
while here, according to me, its all going to the bike.
We don't sell motorcycle oil; we sell men's deodorant.
You need to see it detailed.
When it will be detailed the emphasis will still be here.
Look, Pablo, this is better but mind the woman.
This doesn't work well, its just a practice sketch.
But, I believe this is moving towards the right direction.
� Is this already finalized? � Yes, Valentini is working on it.
Remember there is still problems with the packaging.
Let's go see it over there. I think its going well.
Look.
No, wait a minute...
According to me this is perfect.
However, I challenge anyone to see that this is about a deodorant
I challenge anyone to understand why the woman's hand has to go here.
I think we have to emphasize the armpit.
Certainly, emphasize the armpit.
But, I don't know what to...
Lif the arm.
Lift the cup and let the woman caress her hero.
�And what do our friends in Frankfurt say? �For now, they aren't saying anything.
They will at least be satisfied with the work that has been completed.
Yes, if at the end of three years
our balance turns out as we hope it will.
It seems to me that up until now everything has gone well
but in this line of work, traveling to the finish line is always hard.
Yes, now we need to see what we can accomplish in this next year.
Speaking of which, how did the thing with the deodorant go?
It went well, tomorrow we'll have the sketch presentation.
I think we gave a good impression of the agency.
They're here.
Good day, sirs.
Welcome.
Mister Davoli, the delegated administrador.
My pleasure. Welcome.
-Pleasure. -My pleasure.
�We already know one another. �Hello.
Hello.
�Please, make yourselves comfortable. �Thank you.
Please, be seated.
Gentlemen, you know the reason for this meeting.
We will present to you the creative results of the campaign
and the proposals of the campaign that we have worked on for several weeks
and also the details of the technical elements of the product.
I hope our work pleases you.
Now, I turn the meeting over to our creative director,
who is primarily responsible for our success so far and deserves most of the praise.
Gentlemen, before looking at the results of our creative work
I'll indicate the characteristics of our packaging
that we've designed specifically for the product.
Our goal is to give a virile image to the product.
We know what the public resists to whom we need to
sell our product to
and because of this the packaging resembles tree bark
something rough, strong
and indirectly virile.
Now that we have looked at the design, I would pass
excuse me, the blinds please,
onto the examination of the creative designs, which are in incomplete form.
Here is the first sketch.
As you can see from the formulation to the ad
we have tried to express virility
through the slogan:
"Pioner, the virile deodorant. "
The second design puts our protagonist in relief
A laborer that works at a machine shop during the day,
uses our product and finds that he is successfull.
Here he is bowling, but he could also be dancing
or something of that nature.
We can say of him:"He who is the freshest always gets the best. "
"Pioner, the virile deodorant. "
This is the first proposal, which the agency does not reccommend
but it exemplifies our ideas for this product.
Here is our second proposal.
Returning to our research for the product's design.
Why for men of hard natures?
Because this is the best way to say
what we've tried to communicate with the packaging:
"tree bark, something strong".
"For hard men the freshness of Pioner. "
As we have said the most important line is the third.
Hello? Yes, go ahead.
Well it seems like it was a heart attack.
That's too bad.
Is that according to a doctor or just an assumption?
The results of the tests aren't back yet
but according to the doctor who visited him, the symptoms are clear.
What a disaster. I' am really sorry.
Listen, tomorrow I'm going out to visit him.
That's fine. I will let everyone else know.
In any case, I will be back before the afternoon.
�Good evening sir. �Good evening. Where is she?
�She's in there in front of the TV. �Thanks.
�Have you eaten yet? �I'm not hungry. You?
A little bit.
�What is it, whisky? �Yeah.
- You want one too? - I only wanted a taste.
Wait, if I don't put out this cigarette, we'll burn down the hotel.
Fine.
Yes, I understand.
See you later.
�Well, how are things? �I was just speaking with the doctor.
According to him, we don't need to worry anymore.
What was it exactly?
A collapse caused by tiredness.
�And now? How is he? �Normal.
You know how these things are.
Once the incident passes, everything goes back to normal.
Only now the doctors are saying
he will need a long period of rest.
Then we will get to the necessary analyses
and a long vacation, which is the most important thing.
�Coffee? �No thanks. I had some before I left.
�Would you like to see him? �If its possible...
As long as you don't talk about work.
Don't worry, I only stopped by to say hi
and what to say if Mr. Friedman calls from Frankfurt.
He already knows, he called him yesterday.
He's sleeping.
Its best to leave him be.
�How's it going? �Fine. Breathing and his pulse are normal.
At this rate, he will get in the necessary amount of sleep
which he needs more than any medicine.
Did you find out when the airplane arrives from Frankfurt?
And did you make sure a car will be there for Mr. Friedman?
Where did we take him for breakfast the last time he was in Milan?
And we have already taken him to La Scala?
What are the kids' names?
Thomas and Siegfrid. Thanks.
The gentleman is here.
�Welcome, Mr. Friedman.
How is the weather in Frankfurt?
During the winter: cold, it snows, smog.
�And your wife? �Well. Thank you.
�And Thomas and Siegfrid? �Well. And yours?
My daughter is 18, now she looks after me.
As the years pass, you swtich roles.
Any recent news on Mr. Davoli?
I saw him yesterday.
Nothing serious. The only problem
is the doctors told him he requires a long rest,
and he will not be with us for some time.
How much time?
At least three months.
What important plans did Mr. Davoli have during these three months?
Those that he sent to you a few days ago in Frankfurt.
Let's look at the general situation:
clients, prospects
Where should we start?
Did he say in the telegram that he would have stopped by sometime?
No. I don't think so.
Then we will need to ask the secretary to work on my accomadation.
�The usual hotel? �Yes, thank you.
Can you reserve Mr. Friedman a hotel?
I hope I haven't ruined your weekend.
I had planned to go down to my house in Tuscany
but, of course, I had not foreseen the present situation.
A shame. Tuscany must be beautiful.
So beauitful it would be worth mixing both things.
What do you mean?
We could take our work with us.
That's an idea. However, let's talk about it tomorrow.
Welcome.
Here we are.
You might not find everything in place; this is a house of boxes.
I almost always come alone.
Here. This is your room.
Ah, we have coffee.
�Thank you. �You're welcome.
Does your wife like this place?
She likes it a lot.
However we are not always in agreement
on how to live in this house.
For example, we bickered last time
because my dogs slept on the bed.
And I often come for them.
Cochi, Frida!
Handsome dogs!
You see? I'm here.
Good, good.
Outside.
Let's take a walk.
Down, Frida...
Hinki!
He's the most affectionate and he always wins when we hunt.
Run ahead.
Down there, from those woods, along the ridge and from this other part down to the river.
You are a rich man.
Absolutely.
Land here isn't worth much.
A few at a time, farmers left, leaving everything behind.
Yes, my grandfather
almost everything around here was his.
Everything you see and beyond.
Olive trees everywhere.
Then land had a much different value.
Many things have happend since.
After the war I started again from zero.
I began going around
attaching notices.
My career in advertising
began this way.
Because someone suggested this line of work rather than another.
And in those moments you don't ask any questions.
And with the first money I put aside
I regained this piece of my childhood.
�Hey, Bruno! �Hi, Alberto. - See you later.
Hey, Is Doriana here?
No she stayed in Milan. She needs to study.
What a shame. In that case I'll keep on riding.
Till next time.
�Are you going to come down and visit? �Sure.
Till next time.
Do you want that position?
Taking the position of Mr. Davoli.
When someone needs to take that position, why not me?
In our plans, Mister Davoli
would have lasted more time,
a succesor would not have been needed for two or three years.
But at this point we need to be realistic.
The situation is what it is.
�I think I can handle it. �Based on what?
Beyond familiarity with my work
the possibilites of the agency, on my experience.
And above all based on certain plans.
Can you tell me more about these plans?
In the new client sector, for example, I have a specific idea.
Those neighbors we greeted today,
beyond being my friends,
they also own 51%
of the largest Italian grocery business.
I am thinking of proposing to them
a new product in their sector.
A product, I am convinced
for which, exists today in our market,
a great potential need.
For its publicity launch,
I would estimate around nine figures.
And what would the responsibilities of the agency be?
The usual for this kind of thing.
Would you authorize me to talk to Frankfurt
about this?
Yes.
Naturally this means placing yourself as
a candidate for the delegated administrator position.
I can try.
A position such as this is never received by just trying.
You can do it or there's no way back.
This is a about a new product, a basic product,
of primary necessity. We won't need to create
a need for it.
We know that new desires don't exist.
However there are expectations that a new product can fulfill.
I am coming from the position of certain ideas
about specific products.
For example, digestive products. Why are there so many?
Because people have digestion problems.
What causes them?
So, I found out that people were taking pills before their meals.
Vitamins, protein, etc.
What does all this mean?
People eat poorly.
Or what they eat isn't complete with principle nutrients,
and also isn't digestible.
And here is the need for a new product.
We need to find out if the Italian consumer
will accept this argument.
Those who have already tried out products of this type,
for example, with pre-cooked items
like minestrone or ravioli,
didn't meet the distribution quotes that were prefigured.
The concept behind these products
were psycologically misguided.
Well, I don't know, its like selling a tire to a woman.
There is a custom for certain things.
The housewife makes ravioli...
which needs to make her feel like she has worked to justify
her being a housewife and nothing ese but a housewife.
Why are you here so late tonight?
Something extrodinary: "Silly spray".
And you... what are you researching?
New kinds of food, martian food.
�Are you a martian? �I don't think so.
�Sure? �You can investigate if you want...
Fine, I'll take your word for it.
First question:
Do you like going home to eat after work?
The thing I like most after work is taking a walk.
When I walk I feel peaceful, and I'm able to think
something that I'm not able to do at the office.
For me, its a huge sacrifce spending the whole day inside.
After ten minutes there in the morning,
I'm already looking at my watch.
I can't wait for night to come so I can walk,
go out, see people, waste time.
�And your family? �What?
They don't expect you?
No, I started living like this when I took night classes.
I returned home at night, ate alone
and then went to bed.
You don't like eating with others?
Yeah, with friends, with people I like.
With others, no, they bug me.
Where do you go to eat?
Wherever.
Usually I like cooking for myself.
I buy stuff, a steak
eggs, and then when I get home, I cook.
If I have a bit of money, I buy a lot of stuff, more then I need.
For example, a bottle of fine wine.
Its a bit of a party.
Isn't your solitude a little sad?
I'm fine with mine, its others' loneliness that bothers me.
Excuse me.
I forgot something.
Go inside, I'll catch up soon
I forgot the wine,
the fine kind.
I'm on the fifth floor.
�I hope we can make it. �By now, I'm used to it.
That's it.
We're here now.
Excuse me.
This way I can open the door.
Turning the light on is a problem,
the switch is broken, so I have to go in the other room.
Its a bit of a mess,I haven't been here for more than a month.
Make yourself comfortable.
Are these paintings all yours?
Not all of them. Some belong to friends from Brea.
Kids who come here to work now and then.
�Why? �Well, they're friends.
We need to clear some space.
I'd say.
Some aren't bad, like that green one.
Let's hope this still works.
�Are you cold? �A little.
Usually we light the wood one,
but last time it gave off smoke.
As you see the pipes are clogged, who knows when they were last cleaned.
And which is your last work?
The top one, in the middle.
I bet I can guess what its title is.
Want to see?
"Enchantment",
"Magic",
or "Solitude".
Yeah, the solitude of three people.
Two in the big house, one in the white one.
And you,
What house are you in?
The white one.
Of course, alone.
Maybe the other two are more alone.
Which is even worse.
�A little fine wine? �Thanks.
Why aren't you talking any more?
There's no point.
And also
its nicer this way.
Do you want me?
That'd be normal.
But I wasn't thinking about that.
What were you thinking of?
I wasn't thinking anything.
You were looking at me.
Sometimes I like being like this, without thinking...
Like when moments such as this occur, when I'm fine
I let myself go
and try not think of anything.
Its a strange sensation, but very beautiful
because I don't feel anything of me.
Its like its not just me anymore,
but all
everything that's around me.
The chair, the wall, the lamp
even the air.
Things aren't very seperated,
one behind another,
like a line of objects.
Everything is joined without distance or time
as if I was all these things.
So I try not to think
to extend these moments.
As soon as I start thinking again,
I become me again
like before, alienated from
everything around me.
Do you write poetry?
Why?
You're just the type.
You speak as if you read a page from your diary.
Its probably true.
Romantic?
Naive.
A little unfashionable, right?
I really need them by tomorrow morning.
If you want to stay here tonight and type them up
Yeah, maybe that'd be better, seeing how the typewriter is here.
Ah seeing how you are having problems getting a meal in,
what would you say to a product with the right amount of
of vitamins, proteins...?
�That'd be great. �Good night.
Hello.
Hi.
What are you doing?
I'm finishing up typing the interviews
the motivationals for the food products.
Yeah, they're needed.
Did they leave you a door key?
Now that I think about it, no.
How many more do you have left?
About an hour's worth.
I think I'll also be done in an hour.
I'll come by and get you.
Great, thanks.
Thanks and see you later.
Good night.
Where is your car?
Who told you I have a car?
I thought
I actually do have one
but it left me walking tonight.
And she was right, poor thing, she's old, and out of breath.
Can I give you a ride?
Thanks, at least to a taxi.
�Its no problem to take you home. �Thanks.
�Did you eat dinner yet? �No.
I haven't eaten all night.
Which wine would you like, White Tocai or Egri bikaver?
�What? �Egri Bikaver means bull's blood.
Well then!
�Its a Hungarian wine? �Yes, a typical Hungarian wine.
Very well, bring me that too.
�You like this place? �Yeah its not bad
its nice.
It just seems a little excessive
for an after work meal.
Why?
Well, those violins
You don't like music?
Do you always finish a day of work off like this?
No, but I wouldn't mind it. Would you?
Its fine.
To be honest, my invite tonight was a bit selfish.
Why is that?
I would like to find out, from you, who did all the motivational research
what you think of this new food product.
The most important quality of a good interviewer
is to have no
opinon about the topic of the interview.
This looks really good.
�Good job. �Thank you, sir.
After tonight you'll have finished your work with us.
Offically, yes.
Why only offically?
Well you probaly shouldn't know this, but
I am behind a day
How come?
If you would like a reasonable explanation,
I'll just say because of my "winded" car.
I hope that won't ruin our night.
But I can reassure you
I only have a couple of interviews left in the countryside.
Where?
I can choose between Alessandria, Sondrio, Brescia
places like that.
If you choose Brescia, I can give you a ride.
Tomorrow I'm going by Lake Garda.
Great, thanks.
In this kind of situation what should one do?
You just let yourself watch.
Like an opera.
Yes, but here they cool your plate.
Great music.
Listening here offers even more reflection.
Definitely.
By now, I've gotten used to this nice life.
�Here you are. �Thank you.
Dear, its already 10 past the hour.
�Would you mind taking a little walk? �No, not at all.
�Do you need anything else? �I'm fine like this.
They told me to walk at least two hours a day.
What a nice day!
Yes, its really splendid.
I also came to talk to you about a project...
As you see my recovery is extremly pleasing,
walks, rest, nice music.
Things that tend to get overlooked.
Whenever I can, I escape down to my house in Tuscany to
get rid of all of the daily worries.
Its not the same thing.
Its one thing to take breaks every now and then
and another to completely disconnect as I have been forced to do.
Maybe you do the same things, walk, listen to music
even sleep.
But you are always tied to, as you put it, daily problems.
During this period I have thought a lot about what I will do afterwards,
after the doctors say I'm better.
Its a choice
that not only affects me
but also those who work with me.
And you more than the others.
I think
I won't go back to the agency.
I have decided to retire.
Don't make that face.
This isn't a defeat for me.
Its a choice.
�Hello. �Hello.
�May I make a call to Milan? �Yes, go ahead.
Hello? Hey, let me talk to your mother.
Where did she go?
Yeah I know but I couldn't call before.
I'm calling from Brescia.
I don't know if I'll be back tonight.
Also tell your mom, I'll go with her one day,... it wasn't important.
I don't know what time.
Besides its started snowing really hard here.
Who knows how the roads will be.
In any case, I'll go directly to my office tomorrow morning.
And please try to take some time to study.
Well, how did your interviews go?
Very well I think I'll be happy with them.
Did you see how much its snowing?
Who know what the streets will be like?
I like the snow.
Like kids do.
You can tell I'm nostalgic for my childhood.
Snow always reminds me of the mountains.
During Christmas this year we couldn't even ski.
Are you in a rush?
What do you mean?
Do you need to be in Milan at a certain time? Is someone waiting for you?
No, I don't think so.
Then, we can go and make your childhood dreams come true.
How?
We can go eat somewhere, in the middle of the snow.
And you don't have to get back soon?
At my house they know
that my most important commitments are those for work.
�I wouldn't say this is for work. �You're wrong.
Its a sign of gratitude for the good outcome of your interviews.
�Waiter. �Coming.
�A whiskey? �No thank you.
�What whisky do you carry? �Johnnie Walker and JB.
JB will be fine, thanks.
Tired?
Maybe a little.
I'm very happy you're here.
Today is a special day for me.
Why?
I have the impression
that everything is going well for me today.
What do you mean everything?
My work, for example,
This morning, when I left Milan
I was quite worried about a situation that put me in an awkward position
with a friend.
Someone from work.
And instead,
unforeseen, everything worked out.
Did you bring me good luck?
We have taken into consideration certain aspects of contemporary life
both in terms of distribution and
demographic boundaries,
alongside psycological motivations,
that accompany these aspects
to evaluate
the possibility of a new product
in the grocery market.
What time does the plane leave for Frankfurt?
At 3:40
�Confirm my arrival. �By telegram? -Yes.
Above all we note
the diffusion of additional products
vitamins, proteins, appetite stimulants,
that clearly indicate
on one hand, the inadequacy
for the majority of consumers
of traditional elements...
in the contaxt of the requirements of modern life,
and on the other hand the existence of a potential market
for a completely new product.
We have looked at the proposal
and we think its very interesting,
especially considering if we use the idea
for a series of similar dietary products
but organically different:
meat, fish, dairy products, and vegetables.
Then besides a full meal,
we could use the same design with every product line,
with the same elements of every line,
allowing housewives to prepare
traditional meals,
but with all the dieatary guarantees of a full meal.
In the mean while, you will hear from us
regarding planning based on our methodological scheme.
I'll leave you to your work then.
- See you in Tuscany. �For sure.
By the way
do you have a name yet for the product?
"Job Dinner", Work meal.
I like it? What do you think?
Interesting. We can work with that.
�Good, think about it. �Sure, bye.
Bye.
�How did it go? �Perfectly.
�Anything else? �If it goes through, it will be a hit.
I'm sure it will work. This is one of those things that "walks on its own".
Something like this couldn't be touched by the competition.
What time is your plane?
At 3:40. We have a lot of time.
I can't wait to see the face of our friends in Frankfurt
including the head bigwig.
And how is Davoli?
He's well. I saw him a few days ago.
I'd say he's almost better now than before.
In any case,...
In any case?
Can I tell you a secret?
It dipends on how much you trust me.
I don't think Davoli is coming back.
And Mr. Friedman wants to propose me to replace him.
But, who knows?.
According to me you are the right man.
�Thanks. �You're welcome.
Anyways, if things should turn out this way,...
...I would never give those guys in Frankfurt the satisfaction of sending me in retirement.
Within two, three years
I'll throw in the towel and retire in the country with my dogs.
That'll be nice.
I've had more than enough of people.
What was that?
I don't know. I heard a blow, like from a pebble.
What's that on the window?
Looks like tar.
Surely we didn't hit anything.
If you ask me, we hit a rock with a tire.
Oh well.
I don't see anything.
I don't get this tar.
At long as it wasn't a branch.
I can't understand what it was.
Wait a second.
What happend?
They came out of nowhere. He's hurt.
Who was it?
Berto!
Slowly. Grab him under the armpits.
Careful.
He can't stand. Let's lay him in the street..
Careful.
Wait I'm going to call for the car.
The car! Come on!
What happend?
Bring the car back here. Bring it. Hurry!
How? Where did you guys come from?
Dammit to hell.
But, where did you come from?
We finished work. We were going home.
I didn't see you... I didn't see anybody!
One second, the car's here. �What is it Berto?
Back, back!
Grab him from there. Like that. That's it.
The door, hold it open.
Wait, I'll go in first.
He's hurting.
Pick his legs up.
His feet. Put his feet inside! Dammit to hell!
You, get in too. Close it.
�Where is the hospital? �Down there. Go.
What's he saying?
His children.
�Its nothing serious. �Keep going straight? -Yes.
Where did you come from? I can't understand it.
I didn't see anything. My God!
Where is this hospital? Are we far?
Wait over there.
I still can't see how it happend.
I didn't see anything.
�Let's hope its nothing serious. �I don't think so.
You can't see any wounds. And we barely grazed them.
Something happen?
Stuchi's been hurt.
What'd he do?
We were working in the street and a car hit us.
In two hours, there's another plane. Who knows if I'll make that one.
Well...
Where are you going? Wait there.
If you would like to come with me.
Doctor, here they are.
Unfortunately, there are fractures
in the chest and there will be internal wounds.
Is it serious?
It could be very serious.
We barely grazed him.
Sister
We need to notify the carabinieri, can you do it?
yes.
We also need to notify the family. �Right away, doctor.
�Who is in the operating hall?? �A doctor Carli, an appendicits specialist.
Excuse me.
Listen, doctor,
in two hours the last plane to Frankfurt leaves and I have an important commitment.
What do I need to do? �I don't know what to tell you.
I am not trying to avoid my responsibilities,
but if I'm not needed here...
I can leave my information.
Speak with the Sister, she takes care of these things.
Here are my documents
We don't need it.
�Will there be complications? �It dipends where you hit him.
I mean regarding the notifcations.
The usual.
The carabinieri will ask questions, and other stuff.
It would be wise to notify our lawyer.
Listen
There are some things we need to do.
I would like to go back to the grocery offices
so I can make all the necessary phone calls.
Do you mind waiting here? �No problem.
I'll come by and pick you up or you can take a taxi home.
�Fine. �Thanks.
Hello.
�I work with your company... �Yes, I know you.
I was just involved in a car accident
someone was injured, we took him to the hospital.
now I need to speak to my lawyer.
I thought I might be able to use your office.
Its Saturday and no one is working.
I just need a telephone.
If you want to go upstairs, there's a phone up there.
You just need to push the button and call the number.
Yes, Milan number 453314, thank you.
Let me speak with my secretary.
Its not important, they freed up the line.
Its me.
You need to call my lawyer, Sart�a.
I had a car accident.
Who?
Ah, they called from the hospital.
No, she stayed by herself.
Now, I'm at the grocery offices.
Which lawyer?
Why?
I see.
Tell him to call me here, at extension 412.
One other thing.
Call Frankfurt and tell Mr. Friedman
what happend.
and that I'll call him later tonight
or at the latest tomorrow morning. Bye.
Its me.
Go ahead.
I'm Zanelli, calling from the offices of Sartia,
sorry I couldn't reach you sooner.
Yes, I spoke with my secretary and she explained everything to me.
Above all I need to know where the car is,
because the carabinieri need to take a look at it.
But there's nothing on the car,
no dents or scratches, nothing.
�These are just formalities. �I didn't even know I hit him.
Don't worry, I'll be there soon
and we will talk about it calmly.
Fine.
In the mean time can I tell the carbinieri that your car is there?
Yes, it here. In front of the entrance to the building.
Bye.
Hello, I am the lawyer Zanelli.
Soon the carabinieri will be here to examine the vehicle.
Don't show yourself, or they will want to interrogate you.
It'll be better to do that after we speak with Sartia.
In these cases its worth it to think about what you need to say.
Please, wait here.
Should we take pictures of the car?
especially the left side, the one that protrudes.
-It could be useful �I agree.
Hi.
How's it going?
There's nothing to see.
But the car will remain under our provision.
Certainly, officer.
We'll pick it up in a while.
�Fine. see you soon. �See you soon.
Excuse me.
Oh, go ahead.
I wanted to tell you that in about fifteen minutes...
I'm leaving, heading home.
That's my schedule.
The thing is
I still need to receive some phone calls.
What can we do?
No one will be here?
The night watchman, and thats it.
Its only that I am responsible for the building...
The buildings are supposed to be closed today...
The problem is I gave everyone this number.
And if I call one
of the bosses...
I wouldn't know.
They know me.
I could even call the company president,
Mr. Alberto
We are friends, its just that...
this morning he told me he would be headed to Tuscany.
and I don't want to disturb him there.
Well then...
Listen, here's what we'll do
Tell the president
that I did my duty
and that you assume responsibility.
Yeah, Don't worry about that.
I'll also include you've been very kind.
You know, I have my orders
and I can't tell if someone is...
if I don't know them. �You're right.
If you want coffee. there's a machine back there. You just need to put 50 lira in.
Yes, thank you. I'll get some.
If you want to be more comfortable..., come, Let me show you.
There's a small lounge here.
�Make yourself comfortable. �Thanks.
You can rest...
If you put the two chairs together you can even put your feet up.
The employees do this during breaks.
�And the telephone? �Its over here.
Over here, you just need to push zero to access an external line.
If someone calls
If someone calls to the other lines. I'll tell the watchman to transfer them here.
Great.
Well,
Good night. �Good night.
Please, make sure you tell him...
I certainly will.
Is it dad?
You really do have beautiful eyes.
I admit, its unconventional.
There are some preludes I just can't stand.
Are you always like this?
What do you mean?
So decisive.
I just get annoyed by all your assurances.
And now?
By now you know that since we're here
we both want the same thing.
The difference between me and you
is that now we have different aspects.
I had the idea and fear that I was at my last moments.
Its incredible how many things you think in those moments.
Many things, together, in such a small period of time.
Everyhting comes back.
Even my childhood.
You see
moments of a forgotten life, that were not remembered.
Faces of people
already forgotten.
Its a feeling of regret for
things that have been clouded.
Our whole lives are present in those moments.
to be judged by us,
who are responsible for the lives we lived.
No excuses or justifications.
We are required to give precise judgements.
Hello?
Who? My daughter?
But...
Yes, let her come up.
�Hi. �What are you doing here?
They called from the office. They said you'd spend the night here
and mom sent me with some things.
Who was it that called?
I don't know,
They spoke with mom.
Damn idiots!
I wonder who authorized it.
And who said I was spending the night here?
The lawyer, I think.
�Nothing happend. �Why don't you call Mom?
She'll feel better if you do.
But nothing happend!
Go, look at my car and see what it looks like.
Its as if some big scandal happend!
What do these idiots think they are doing?
Instead of calling the house why didn't
they come here to see how things are?
Mr. Zanelli. Yes, its me.
I wanted to know if you've seen Sart�a?
I understand. Do they know the details of the injured man?
No. Not to me.
Why? Is it serious?
Yes. I see.
Fine. Thank you.
Good night.
Can you connect me to the hospital?
Yes. That's kind of you.
Hello, Miss
I want to speak with the doctor working emergencies.
He's not here. He's left.
I'll put you on with his colleague, Doctor Mancinelli.
�Who are you? �I am Zanelli, a lawyer.
I just wanted to know about someone there,
a worker
brought in by my client.
yes, 34
He passed away an hour ago.
Hello?
Hello?
If I could at least understand how it happend!
Its unbelievable.
No one was there, I saw no one.
Its just an accident.
They happen everyday.
But it always seems impossible that it can happen to us.
It could happen to any of us.
Afterwards, you can't understand anything.
How to live, how to behave.
Only when something terrible happens,
then,
well,
Dad.
Hello?
Mr Sart�a is here at the entrance.
Tell him I'm coming down.
�Hello. �Hello.
I don't know what you thought last night when I couldn't come.
I'll tell you,
I did it on purpose.
Its best in these cases if your first contact is
a local. You get what I'm saying?
With me not coming, I forced Mr. Zanelli to take care of it.
Hello.
�Hello. � We'll meet over here.
�Hello. �Hi.
Go ahead, miss.
Make yourself comfortable.
Do you want anything? Coffee?
�Yes, thanks. �And you, miss?
A coffee is fine.
Can I freshen up a bit?
And maybe shave too.
�Would an electric shaver be fine? �Great, thanks.
I'll go request these items.
Ok, let's see
I'm sorry, but regarding the certificate
on the cause of death
there was nothing I could do.
Unfortunately, the results clearly indicate
his breathing problems were caused by the injuries sustained.
But then
we have the carbainieri interrogations:
the lady who was with you,
the worker friend of the person hit,
and someone else there by chance.
Yes, but that wasn't very clear.
Practically speaking,
another worker said he was about to hit them
because there were no men at work signs up.
But we were saying before, this testimony might do more damage to our case.
From the perspective that the workers were walking and not working,
signs don't mean much especially in cases of death.
Signs or no signs
if the street does not provide good visibility.
one needs to maintain a pace that permits them to stop
before an unforeseen obstacle.
See,
the law follows this line of reasoning.
Let's suppose you are traveling on a country road,
and you find the Milan Cathedral in front of you. What do you do?
Do you ask how its there and run over it,
or do you stop and maybe then ask questions?
As you see
this line of reasoning is impeccable.
�But I didn't see anything �For the love of God!
Don't say anything like that at the deposition!
You saw everything, the cart and the workers.
You honked your horn, and made way for someone to pass you
and you then saw that no one was coming.
The only thing you can't explain
is how the accident happend.
And this is a question we will attempt to resolve.
The other thing is the cart was barely hit.
But with everything else, even the photos don't help much.
There are already pictures?
�Can I see them? �Go ahead.
There's something I'd like to see.
But at the disposition don't say anything about the photos.
Excuse me. Hello..
Thank you.
�Is this ok? �Yeah, I'll take care of it.
Have a good day.
�Two miss? �Thank you.
�Here. I haven't mixed it yet. �Thanks.
�And you? �No sugar please.
�You like bitter coffee? �I can't have sugar
I shouldn't even have coffee
but if you give everything up...
I honked.
No one came from the other side
so I decided to go forward
At a certain point while I was passing the cart
I heard something strike, like a stone hitting the car.
I did not think I had hit the cart,
Neither did the lady who was with me.
She even said: "A tire must have run over a rock".
Then you did not realize you hit the cart.
No.
Why did you stop?
Because, more than anything because of my scruples.
I didn't even look back at the cart.
That didn't even occur to me.
I just looked at the car and that's all.
You didn't look down the street to see if there was anything unusual?
Or you didn't ask yourself: "Where did that cart I just passed
and those men go?"
To tell the truth, the street at that point curves,
and where we stopped, you couldn't see the cart anymore,
Its true, I went back to make sure.
There was a doubt that you hit something?
No, just out of curiosity.
So, you can't say how your car hit the cart?
Truthfully, no.
Truthfully, certainly: that's what we're here for.
Ok, write:
Question:
According to you,
how did the accident happen with the cart?
�Hello. �Hello.
Hi.
How are you?
What did they say?
�Who? �Up in Frankfurt.
They were upset.
They were upset. That's something.
Its your wife.
Tell her I'll head home soon.
Dear!
I'm sorry!
I'm sorry.
Where's our daughter?
She's at school.
�Have you eaten? �No.
�Eat something, something hot. �Its not important.
I'll make something for you.
Sit a while.
Do you need to go back to the office?
No, I'll be here today.
Listen, Costa. Here is the lawyer from Milan,
regarding Stucchi's accident.
We don't want to talk about whose fault it was,
its, a tragedy, but we'll talk about responsibilites afterwards.
What I want to know is
what kind of guy was he, what did he do?
Becuase I knew him, but not very well.
But you guys worked together, went and had fun together.
Yes, but he wasn't one of our company.
Fine, but you guys used to see each other?
Every now and then.
For example,
if I asked you
What kind of life did Stucchi lead?
I know he worked during the day...
also he was made invalid
during the war.
I was saying: He worked often
and then did he go home and work in the garden?
or did he head over to the bar?
He didn't have a garden.
Ok, well,
Is it possible that
at times he would return home a bit "cheerful".
Yeah, that happend often. You know how those old guys are.
But,
he didn't bring that much money home, right?
I also know he upset his wife some,
to the point that someone said
for her this incident has brought freedom.
Maybe.
That's fine.
You, Miss,
are basically the only witness to the accident
besides the worker's colleague
who is on the side of the victim.
So, we need to put a lot of trust in you.
Anything I can do...
At the moment of the accident
when you went back with the car to carry the wounded man,
you will have noticed that that turned over cart
was a few meters away from a passage
that went from the asphalted street into the fields at the side.
I didn't really notice. In moments like that...
I understand. You are definitely right,
It's only that I thought
while the others were busy carring the injured man,
you may have noticed this passage to the fields.
even if, only for an instant
you would have wondered
if that passage led to a farmhouse
where the wounded man could get care,
and regarding the rest, you couldn't take it all in because you were all so worried.
But the most importnat thing, miss,
just at this point, above all you,
who I imagine was wearing high heels,
�No, boots. �Same thing.
You will have felt below your feet
small fragments of glass
spread on the asphalt.
that, because of the cold, hardend and
were like stones.
Yes, the blow we heard from the car seemed like it was from a stone.
like when a tire hits a stone...
Yes, but this isn't relvant to what we're talking about.
that's something else.
But rather miss, its important
that at the trial you remember
of the passage leading to the fields
and of what you felt under your feet
walking on the asphalt covered by these
small pieces of glass.
Is that fine? �That's fine.
Its more than a month since I've seen you.
You don't want to know what I've been up to?
It wouldn't make you happy to know?
If you want... I am a curious guy.
Well, there wasn't a lot of work, the agency didn't call,
and I had a little vacation.
I went to the mountains, by myself.
Why are you telling me this? I didn't ask you anything.
Fine, we won't talk about it.
- Why did you let your beard grow? - To change things up.
You look better this way.
-Still eat alone? -Yeah.
�You? �Me too.
�I can invite you to lunch. �Sure.
�Here you are. �Thanks.
You're welcome.
Why didn't we go up to your attic? It was nice.
Do you still have some fine wine to offer your friends?
The wine's gone
And there's no attic anymore.
How come?
I gave it to my friends.
What a shame, I wanted to go back.
I'll never put this stuff out.
Its been more than a month since the new occupants complanied.
Why did you give up the attic?
I didn't need it anymore.
You stopped painting?
It seems old fashioned to me to paint if I want to say something.
Even publicity adds "say somethhing. "
At least they get something back.
You were right: like this its a mess.
and they are still the same walls.
Its the walls that get revenge.
And whats this stuff?
"Beat" saints
Stuff to sell
An idea of the new tenants.
No one wants them as saints anymore.
But they sell well as boutique items.
As you see the painters continue to paint saints
still for money.
Yes
Well, I didn't expect this call
especially at this time.
Yes I was sleeping.
These are the benefits of those who don't work that much, like me.
Tonight?
No.
Yeah, my normal routine.
No, tomorrow's not good either.
If you have something to say I'll listen.
I see.
Fine. We're on at 2..
Enough time for a coffee.
Well?
Last night,
with that guy,
Why him?
Does it bug you that he's one of your employees
or is it jealousy?
Neither one.
I just wanted to know if it was something serious.
If it was would it bother you?
No, the opposite.
I'd hope it was someone who really loved you.
and not like
just for fun.
Like with you?
What do you know?
You only wanted to judge me, criticize me,
maybe you didn't understand anything.
It didn't stop because I was tired of you,
I wanted you to know that.
Its over because it needs to be over.
Its the last time.
I'd get rid of that one, in the back, that makes a lot of detergent.
The white-blue combination doesn't work. Pull it off.
Those other two nearby as well.
�Which? �Those.
In my opinon those look like
they're frozen items.
Well, we need to get rid of something, take them off too.
Mr. Sart�a called. He'd like you to call him back.
I'd like to see those two in the back.
�Those? �Yes.
One second, I'd like to say something.
Besides the fact that the first is
meat in a box, beef
and we don't want to sell beef in a box
this is even fish heads and I'd eliminate it.
I was looking for you to tell you somehting very important.
And what about these?
I think they're a bit too colorful.
They're vaguely "beat. "
Some news?
The processing date has been scheduled.
And those two? What about them?
Yes.
Very interesting.
But they look like "old America. '
Take those off.
�And when will it be? �In 12 days, at the end of the month.
Of these three I'd get rid of the last one,
which I think is the least effective
and I'd leave
these two as options for the client.
I think they're both interesting.
In our position, if the trial turns out bad,
in a worst case scenario
what kind of consequences am I looking at?
The worst would be three years.
but it hardly ever is applied
At this point we need to bring some changes to the spread
Like what?
Change the boxes with those choices
and also the pictures.
I agree but the client will understand
We can't hope the client will understand our intentions.
So, we need to redo everything over?
Slow down, redo means what?
�Everything. �And how long would that take?
How long?
Between one thing and another we'd need 15 days.
What do you mean 15 days? We have a commitment with a client to respect.
Let's not worry about this. This campaign is important.
What do you mean don't worry? And I'm the one who will have to take care of it.
I'm saying I'll take care of it this time.
I want to know where you are
and if in the meantime they're have been any problems.
No, no problems.
just certain elements of the campaign need to be made clearer.
I imagine this means you will be later than the scheduled date.
At the most, three weeks.
Is the client fine with that?
The client will definitely be fine with that.
Its in their best interests.
And have you resolved the affair with the accident yet?
Not yet.
But the trial date has been set.
I hope both dates conincide.
What do you mean?
Once your case is resolved
these little details of the grocery campaign will be taken care of.
Do you get what I mean?
I understand. And thank you for wishing me well.
How's it going?
Fine.
I wanted to come and see some people.
The weather's nice now
and we took advantage of it.
You have come back to the city? Your wife too?
Yes, a couple of days ago.
I came down to check on things,
and then we stayed.
How are you now?
Well.
Health,
I can't complain.
Its only that
I am terribly bored.
The problem is
that when a man like me
has worked his entire life
he's not able to do anything else.
And how are things going here?
Fine, we're finishing up that campaign,
that new food product.
At any rate, I don't know
what to decide
Maybe later
if I really need to stop myself...
Yes?
Why are you still awake?
I was putting some things in order,
I'm coming now.
You know you need to get up early tomorrow
try and rest, at least a little.
Yes, I know.
Don't think about it now.
Tomorrow will go fine.
�You know what I was thinking about? �What?
If by tomorrow night
everything is worked out
I'll come home and let's leave.
We'll go to Tuscany for a few days, all three of us.
The house will still be a mess.
Who knows how the workers left it.
We'll make it work some how.
The most important thing is to be together a while
without having to long for the day until I retire.
This way, before having to go back to work
I'll have enjoyed some time with my family.
I feel a little guilty with the effects this has had on the two of you.
What are you talking about?
For all the ideas and worries,
that I caused.
I need to make you forget many things.
Really, Elena.
The people we love the most
we show our worst sides to
so they can forgive us.
An apparently absurd accident, that in the decleration
of the accused and witnesses
holds no rational explanation.
The few details available
to us do not provide a definite cause,
an evident solution.
But every incident has a definite cause.
I think if we look at the available evidence,
taking into consideration every last detail,
we can reconstruct with precision
the dynamic of the accident.
A very important detail: the condition of the street.
As you clearly see in the pictures,
and from everything that has been confirmed by the witnesses,
a few steps before where the cart was found
right after the accident,
and presumably in the exact spot
where contact took place
a passage exists
for tractors from the road to enter the fields.
After the clearing of the road, the snow
accumulated at the sides of the road
obstructed entrance to this passage.
Of course, that would be no problem for the tractors,
but the wheels of these tractors coming in from the fields
dragged snow onto the asphalt.
The intense cold in those days
transformed the snow
into small blocks of ice.
compacted just like stones.
How much space was there
between the car and and the cart
during the lane pass?
So,
when the two vehicles were at each other's side
how much space was between them?
The law allows a reasonable amount of space
of at least 80 centimeters.
Let's say that for a usual lane passing there needs to be at least a meter.
So how did contact occur?
Try to imagine
what would happen if one of those blocks of ice
was found underneath one of the wheels of the cart.
And this is a two wheeled device, not four
what would happen if we block off one of the wheels?
And the other one, the free one, proceeds in movement
turning the cart on its side.
If now we consider the distance
from the wheel to the top of the shaft of the cart
thats more than two meters.
And if we measure the displacement
caused by the wheel,
which has hit back where the opposite side of the cart was,
onto the shafts
we can contest
that the displacement has easily been more than a meter.
That prudent meter
that the accused instinctly calculated
to pass with absolute ease.
It happend then that the point
of the shaft
hit the moving car
causing a forcefu skid to the cart.
And then the shaft itself
hit the chest of the man who pulled it.
Every incident
always has a definite cause.
But even with this we cannot forget the fatality,
the tragedy
�Mama, its Silvia. �Fine.
Hi.
I'm going then, bye.
Have fun. Tell your mom I said hi..
�When are you coming by? �One of these nights.
The top of the dam's arc is 690 meters.
The lowest point of the foundations is 143 meters.
The rope at the top: 538 meters.
The range of the blinker on top: 178 meters.
The thickness at the base is 28 meters.
At the top:, 16'50.
A wood model, at the scale 1:66,
serves as the mould...
Are you upset Doriana went out??
No, its good. Kids have friends.
And we remain here, alone, like two old people
watching tv.
Silvia told me her parents want to see us.
Should we invite them to dinner one night?
Yeah, that'd be great.
Now everything should go back to normal, like before.
Now the trials, the trial of the weight,
the trial of the hydrostatic push.
In this manner, the lines extract that represent the state of maximum stimulus
The wholes can reach a width of 8 centimeters
and weigh 30 kilos a meter.
The cables can transport 50 tons.
One Fine Day
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