Original subtitles

see money being exchanged, they work out exactly how and why

identify a problem with the website, if you identify a

need to start approaching and looking to all businesses this

doesn't matter what it is. You're going to identify the

business district across the road. Why are the waitresses or

every restaurant I'm in, every coffee shop I go in,

and you're about to learn something else. So, I think

point 14. Point15 and this is very very important. This is

just spread **** all over the internet. Because that's the

world we live in now. It's easy to find customers with the

let's talk about it that seems to work something out blah blah

any kind of problem contact them say hey you got a problem

reputation is to take all the criticism personally so they

obviously see there was some struggles along the way and I

their complaints public. They're complaining directly to

really, really piss them off. And one of the easiest ways to

bad, you'll be okay. Also, you'll find that people don't

they're not writing all over blogs and forms and making

do more good than bad. You're never going to have people 100%

money same thing with the big banks and the big banks went

also Google Christmas catalog bankruptcy and you'll see both

ruthless with it. Take the money for you. There's no point

this. I'm going to take 7 million pounds. I'm going to

going to go hiding and whatever. I'll cost 7 million.

afford a Christmas anymore but the managing director because

up until Christmas day and then they closed took millions and

store and they ran up until Christmas day and they took all

second so he milked it it was another company it was a toy

everyone's pensions go under. Let it sink. Once he realized

Took billions and billions for himself. Let it fail. Let

a big clothing store in England. Saw it was failing.

after yourself first. This is point 13. A business won't last

dollars to the bank for nothing. Don't do that. Look

abandon ship. Whoo. Abandonship with **** suitcases. Don't

your company **** up, you need to be able to say, okay,

meetings and pretend your camera can do what that camera

Get the **** take the 20 grand. It ain't going to add money in

or do you just pocket the 20 grand? I'm telling you what you

you can go to a meeting and tell him you're going to film

new car, maybe I need new vans, whatever your business is,

new camera? It's still four K but it does all these extra

the money. Take the money. By the time it blew up, I would be

are lessons I've learned. If I would have just taken the

The Ttwo ship on the waves and I didn't take enough of the

to look after your business. I'm saying take this in mind.

have a business for vanity. The point of the business is to

they all quit, then what was the **** point? The goal of a

reinvested all the money and made everything nice and then

work again. They'll be like, what people always need metal?

What are you talking about? Blacksmiths don't aren't around

a few big brands left. Netflix, who even watches TV? That

today. Never. This is before Instagram social media before

for 500 pounds with more viewership and they can track

that you can't do with TV. I could never sell TV to someone

business lasts forever. Doesn't matter what the business is.

never work today. Calling people on the phone trying to

yourself first and this is very very important because no

expense of me. If I could go back in time, by the time it

wages we were taking, kept it low. So, when it all blew up, I

won't last forever, you need to get rich quick and put yourself

and that's going to go back to number one speed. This is

before your business. The biggest mistake I made with

the geek **** Especially with the war room. I've had some

business. This is it. This is your focus. If you're going to

business is this. This is a business. Is a website ain't a

ain't a business. The only thing that's a business is

lessons? One of the lessons was what? What's a business? A

and who's benefiting. So, this is something you need to start

Money is only exchanged. When they're sitting around and they

open your own business, there's going to be some lessons that

very important mind hack. This is something you need to do

wants to get serious about hustling and making money. You

speed up things once they've already purchased but right now

overloaded and there's no possible way I can deliver on

end **** back end this big huge back end for money that may

website at this current stage, maybe at later date, is

around money being exchange because money is never made.

around. I look at how much they charge me for my time, how much

analyze it and your analysis get better and it'll get more

everything from start to finish. Just have a look and

their business, how you believe it works, everything from rent

they're sitting around money being made or they're sitting

permanently as a matter of habit. So, rich people do. When

time. You need to spend I get I'll go it's only two days ago.

this bots so when someone buys a product automatically links

15, 000 euro he wanted to build me this super back end because

going to use this stuff for your new company. So, this is a

you don't like the packaging it comes in, whatever. Analyze

everything and remember everything 'cuz they're

unhappy with a particular aspect of customer support, if

problem with the Email that comes afterwards, if you're

normal life, you're having your coffee, you're sitting in ****

websites nowadays are extremely streamlined but still, if you

could probably do better and you might be able to beat them.

Every single one and see how you would compete with them or

you buy something online, you buy something online, most

mistake. And you're going to change them. So, even next time

Whether you're opening a coffee shop or an online company, it

businesses that you're going to make sure you don't make.

you identified. Some mistakes you identified in the previous

way because what's going to happen is when you eventually

money if it's going to directly, if you can see the

about your products, you're bringing more money. Only spend

going to bring in more orders? It's not. It's not change

How much are these coffees? How busy is it here? Do they sell

Could, is there a way I could run this business and make more

I think, if I had to run this business, would I make money?

busy the place is, I buy my coffee and I sit down and then

of the really important mind hack I teach anyone who's get

estimate it. You should be able to estimate it. So, this is one

know. You don't know exactly what the rent is but you can

precise. Obviously, there's some information you don't

like this. Every time you interact with one, you need to

to start thinking about money and thinking about businesses

workers, where's the big boss, how much is he making, you need

percent of people who go in a coffee shop, go in a coffee

going to be a major way you should change your thinking in

Even if they're blowing up your Email and messaging you non

matter how bad things are going, you never ignore them.

the labor is, how much I think they're charging low-level

think, well, I want I want an office now. I need to get an

you spend the money in a way that will bring more money in.

you'll be okay. Now, I'm not saying be tight. I'm not saying

cars. Still, I look at the amount of cars they have

everything. Even simple things like even things I know nothing

about like a mechanics. I don't know anything about fixing

see if you can work it out. You surprise how much you learn

about business self taught. I do it with every bar I'm in,

think you could sell more, any tips or tricks are missing,

overheads, the product, the profit margin, whether you

often really go out of their way to slander you unless you

after yourself first look after the business second the smart

piss people off is to ignore them. So, in business, no

Philip Green, look him up. He did it with BHS and you can

interact with, just start training your mind to view

Star Cox, whatever. Obviously, compete with a multinational

like that has been very difficult but any business you

So, you need to sit and when you're going through your

in going through this stress for any other reason. So, Sir

later and you have no money. Look after yourself first. Be

there's a lot of people making mistakes and you think you

going to lose everything. This is the point. So, if you're not

position where you're semi-successful, you have BMW

goes wrong, you still have somewhere to sleep, you're

payment, you ain't going to worry about car payment, if

living at home with your mom, you are lucky even Everything

make a profit because what you'll often find is you'll see

if you had to run their business if you believe you

expensive? Are they cheap? Are they good? You have to start

looking at every single business you interact with.

right next door, could I beat them? Are these coffees

outside the box and look, if I were to open a coffee shop

attract more men to come and invest the main customer. Think

He looked after himself first. If you put that seven million

managing director ended up going to court but he still got

why the people who work here are not hot young girls to

customers? Mainly businessmen I can see there must be a

cakes and sandwiches to make extra revenue? Who are the main

money? How much do I think the rent is in this establishment?

Netflix and you go out of business. Yeah, you **** ****

**** up. 99% of business **** ups are I spent cash and I

I go in, I look at the prices of the coffee, I look at how

shop and buy coffee and sit down. If I go in a coffee shop,

balance and then before Christmas you can order all

catalogs and you pay every month and you build up this

you know what? What do I do here? Do I do I just make

you can actually put this in the course. Look him up. Sir

time. So, I'll give you an example. Ninety-nine point nine

way about money by only thinking about money all of the

this is very, very, very important. You have to change

the way you think about money and you're going to change the

I've mentioned this before on Twitter but if you missed it,

regards to business. So, you've learned a lot of things so far

speak to people even when they're being dicks. That's

it's a balance. You need to make sure your company is

most of the time you should be choosing you. It's a obviously

Everything serves you including your company. That's point 13.

internet. It's easy to lose customers with the internet.

So, for reputation control, make sure you're prepared to

They hire a website company. They hire an accountancy firm.

don't spend money. Now, if you have a very successful business

spend money. This is key. It's very hard to **** up if you

let them vent a little. They're very unlikely to continue to

say it again. I've been over this but I'm going to it. Like

companies. I know guys are trying to start businesses.

complete if you continue to Email them back and forth and

blah even if they're a complete unreasonable idiot if you

can do. You're not going to lose or make anymore business.

forever. You need to get rich quick and you need to take the

you anymore clients. It's still fourK. You can just lie in the

anything about cameras. Do you spend the money on that camera

can't spend the criticism anywhere else so someone has

learned the most important thing you can do to manage your

important thing about business. Everything so far you you

the money and get rich. Look after yourself. If you're

production business. You're filming in 4K. You want this

keep it going. Yeah, just take the money. Take the money. Take

As as a hustler, you want to have you at the top,

the invoice, they have to deliver a website, whatever.

individuals you can Trust below you and that is the happiest

you which means you can manage it. So, this is another very

money for myself. Kept investing in new staff, new

make you rich. Look after yourself first. Now, obviously,

200 years ago that being a blacksmith ain't going to ever

all that three million and invested it in a big studio and

business wouldn't last anymore. I bet if you told blacksmiths

convince amount of money when they can just get a YouTuber

had to keep Dan's coke habit down so I reduced the amount of

YouTube. All this came along and killed TV now. Now, there's

gave myself a little bit but if I could go back in time, I

you need done a student can do. You can find students and

going to companies have a different objective than

Try and work with people and try and outsource cheaply and

need something very specific and personalized and you need a

want to work with. If I want a website, I don't want to go

They they don't really give a **** about you. Now, if you

to have individuals you work with. Now, if an individual has

Ttwo is I was so desperate trying to keep it afloat that I

adjusting. My staff are all fantastic. Everyone I work with

it's probably have a bunch of teething problems and not work

saved, the amount of money each member of staff's making me. I

and it's going to be a geek **** program blah blah blah

I'm me and I give value. That's why they join the war room and

interesting. I understand why that sounds like something I

spend money, it has to directly lead to this. Don't fall for

lots of orders, no cash reserves and no back end but

reserves, and the best back end in the world. If no one's

this. Orders coming in. That is a business. The rest of it is

**** fulfillment. This is your focus. As long as you have

more people at the front end to buy then I'll be interested but

spend this money it goes against my business principles

the front I'm a millionaire he want 15 grand which is nothing

this all the time. You need a back end **** back end. All the

to their telegram ID automatically adds them in and

anything. If you spend that money on more YouTubers talking

You're making money without an office. Setting up an office.

Is that going to bring in more orders? How will you be in how

So, let's say you're semi successful now. You may sit and

office. No, you want an office. You don't need an office.

home. You're from home, you got boxes around your bedroom,

have some money you can spend. How do you spend that money?

YouTubers, makeup YouTubers using your products and you're

doing some advertising, you're bringing in money, right?

You're bringing in money. Right now, you're all working from

general thing. You have your makeup brand. You have your

your makeup brand. I chose makeup because I don't know

anything about makeup because I'm a man. So, it's just a

going to spend money or not, the question is, is it going to

money right now? And when you were to decide if you're

expensive. So, you want to try and outsource cheaply, you want

questions with people and say, what about, you know, my

solution. People only get worse and they only get bitter if

happy but as long as in general, you do more good than

have money everything's going to be alright Right.

people know that because as long as you're financially okay

you thousands, hundreds of thousands for what you got this

liberating. I was happier starting businesses when I was

in, yeah? And you're not spending money all the time,

it on here, knowledge, information. I'm going to save

money when the big banks all **** **** you think they didn't

of these people both times the managing directors took their

sustainable anymore. I'm not going to put anymore money for

your presents and all your food from the catalog and they ran

Christmas catalogs I can't remember there's this Christmas

they're ignored because if they're emailing you, then

bust all the banking directors you think they didn't take big

like 10, 000 old ladies lost their pensions he'd worked

can't get it back. I spent cash and I lost it. I spent cash and

for me he actually lost his lordship for it because they

blah of course but You are the primary focus of your universe.

Don't make the mistake I made with T two. Putting it all back

millions and billions to myself or do I save this company no

stop, I'm unhappy, I'm unhappy, I'm unhappy, try and find a

difficult to **** up and this is why being broke is so

To control your reputation is very, very simple. You need to

take their big bonuses first the smart people know look

as a hustler, if you don't spend money It's very hard to

looked after. You need to reinvest in your company blah

money. Take the money for yourself. Don't run a business

as long as your bills are paid your mortgage is paid and you

reputation, people are saying bad things, etcetera, etcetera.

Number fourteen, reputation control. I get lots of

business and goes, you know what? I don't think this is

abandon when I abandon Ttwo, I had nothing and that was a

like 10, 000 families Christmases because I couldn't

**** it off. I'm going to deal with the big PR disaster. I'm

from your company. Look after yourself first because when

back in, the company would have gone bust a year and a half

waited because it was legal he took million. He looked at his

primary focus is not completing the job for the boss. It's

your website on time or taking on more work and taking more

understand these, there's a huge difference. This person's

the money for Christmas no it was a catalog remember the

list of work and then this company thinks how can we get

more websites? Do you understand where I'm coming

know. I don't know. I'm self telling man. I don't know

catalog there was this Christmas no there was this

didn't deliver anything ruined everyone's Christmases I

in fourK, it's the same. That camera's 20 grand. I don't

do. You pocket the twenty grand because it's not going to get

remember it was big in the news in England they ruined some

You should have spent money but at the beginning of a company

videos and you didn't invest in a streaming service like

there and script this out You can't **** up if you don't

all the money back into keeping the ship afloat. It's my ****

doesn't matter. Think about it but also long and heavy. Is

I said, some of these points are going to overlap a little

yourself. A business won't last forever. So, you have to take

money, you know what? Get dealing. Alright, yeah. Well,

business, to make you rich. The point of a business is not to

money. With Ttwo, I made a mistake and I kept funneling

features. Does the layman understand it? Not really. If

Philip Green with BHS. Billionaire bought BHS which is

there for like four years pretty evil but the point is

company structure. You don't want to be working with lots of

Don't do that. You won't get rich very quickly doing that.

the same as a billionaire he understood me first company

business is to make you rich. This is the point of your

They hire this and I was like all it is is you at the top.

All trying to send you invoices and suck you dry. It's ****

thought it was such an evil thing to do because like a, 000

in. And not looking after yourself. There's a reason why

girls quit but I have three million, good. If I've taken

my businesses going boom if it's already me. If all my cam

mistake. I worked my **** off sleepless nights, millions of

keep it. If you have to choose between you and the company,

for vanity. Look after yourself. Get that money and

that going to bring new money in? Let's look at video

directly so you don't need it. You need to be getting rich

production business. Just come to my head. You have a video

money, be careful and if you're going to spend money, you need

important and this is the biggest mistake I made with

all blew up, I'd be sitting on half a mill clean. Look after

Ttwo. Businesses won't last forever. I know you think your

the clicks and directly see how much money they're getting back

this is equation. I'm not saying only look after yourself

sitting on 500 **** grand and I didn't. You have to look after

thinking about, oh maybe I need a new camera, maybe I need a

Keep it as a happy equation and make sure you're getting that

money before it blows up. I have no problem with anyone of

computers, dumb **** I was 20. All the lessons telling you now

later. So, if it's going to fail, make sure you get that

anymore. Every single business is going to fail sooner or

Even my TV advertising business that worked 13 years ago would

like a team you become like family everyone wants to work

good leader your staff genuinely want everything to

company doesn't really give a **** if your company fails. If

company **** **** Big whoop. Work with people with bested

and it's fine. You could argue that this might speed things up

have a good equation right now for my staff. That doesn't need

business will last forever but it won't and if a business

business. The rest is **** Point 13 and this is ****

wasn't sitting on any money. I kept the company alive at the

Nothing else. This is your business, nothing else is your

keep it surviving, I didn't want to take so much money. I

to see a clear link to how it's going to bring more money in.

would have milked that cow. I had money in the bank but to

wasn't taking any of my own money. I bought a new car and I

manually, I make sure everyone ends up where they need to be

already do my staff time equation, member staff, time

properly anyway. So, the point is, if you're going to spend

is a G. So, I don't need to invest a bunch of money. Plus,

saving. I'm very happy with the amount of time that's being

take an example as a website. If I need a new website and I

say I have a app company and then let's say this person is,

going to speed things up, give my staff more time but I

bringing more people in the front door. Now, if I get

find students if you don't know how to do something find a

ugly lessons I taught you in the first two, the first 10

my products, I'll buy it back end but until that happens, I

need but I don't see how is going to convince more people

until then if I'm spend 15 grand, I'm going to spend on

when someone explains to me how this back end will convince

to join the war room. People who join the war room because

ordering, you're going to go out of business. If you have

blah and you're going to be able to see everything. Very

people come at me and go, oh and it's going to be a program

them into the right rooms in the war room blah blah blah

It's always expensive. They always have other jobs and

be useful a huge very complicated technical back end

blah blah and I'm sitting there going okay I see how that would

would have been for many years because of this. As long as you

out the war room checks what other products they have links

I do Don't see how me having all this fancy **** behind my

I'm doing everything manually with staff and the staff are

competent and it's getting done it's fine so why do I need to

a company, fine. That's still an individual. When someone

business. Money in the bank ain't a business. A back end

getting more money somewhere else. There's nothing to do

this, you will be okay. T two succeeded for a year and it

people are buying and buying and buying, you've got a

have this, nothing will go wrong. If goes, you're ****

with you. Fair enough, they may have more people in different

You're going to have the best website, the best cash

going to make more people buy from my website. So, why do I

need it? All I need is people to buy I don't need this back

am only interested in one thing, money in. What's the

but I don't see how that's going to bring more people in

I'm asking you but I already know the answer. The answer is,

that. I'm saying be careful and think, do I need to spend this

spend it. Too many people **** up because they just go oh yeah

website. You're doing some advertising. You've got a few

you're working on a laptop, you're making money. Now, You

is you being in an office when the website's exactly the same

I have the war room which is all run on Telegram and all

make my website. The company who's tasked with the website

all the time with people all the time. I get approached with

you to start businesses for nearly for free. Don't spend

let me invest in oh I need an office or we need a I have this

some of them are. If they had to choose between delivering

hustle, it doesn't matter what it is and it's bringing money

money If you're going to spend money, spend on what you spend

has two jobs, make the website and find more people who need

to spend money. Don't spend your money because it's very

hard to **** up if you're not spending money. If you've got a

websites. They need to do two things and if they're smart and

the easiest way to go wrong. If you don't blow money, it's very

I'm the CEO. Underneath me, you might have to have one company.

remove my beautiful diagram. As a hustler, so I'm not trying to

clear path to how it's going to lead to more money in or don't

course for but in general, I see people and they're so happy

still going to eat, you haven't got to worry about a mortgage

in an apartment, now you can't afford to **** up, you're

hard to **** up and that's why we go back to the way I teach

everything **** up, you're still okay. If you're in a

or $6 million dollars a year so you can buy super cars and

successful, things are even better but spending money is

make me more money? So, let's take our makeup brand. You have

Let's say I develop an app, I need an app development company

don't invest. I'm not saying be stingy. I'm not saying any of

now I don't have enough cash. If you don't spend, it's very

my head because I'm a **** genius. I don't need to sit

your business and then you go out of business, that's a ****

Company below you. Company below you. Company below you.

up. You should have spent money. Yes. If you're a

cheap, try and avoid hiring another company to do anything.

They've got ten other people to make websites for. Oh, your

broke. If you're watching this and you're broke and you're

blockbuster and you are sitting waiting for people to rent

website, I can discuss with him personally, we can get it done.

tell a person who works for me to make that website. Me and

you've paid the invoice, they don't give a **** You've paid

together everyone wants everything to work if you're a

and you're sitting on lots of money and you don't upgrade

bit because of the way I explain things off the top of

Trust me. Point12. I've said this already but I'm going to

need someone to do it, you need to outsource cheaply. You can

students are, drum roll, broke which means they work cheap

interests. Students, young people, try and outsource

happy it's a happy medium everyone wants Success. This

either find a student as I've discussed earlier finding a

rich. They're very different things. So, if I have let's

individual. I don't see big companies as as people I

keeping you happy if you have good staff under you you become

students or use fiber. Outsource cheaply and never

but bear with me. A company is interested in making it self

departments blah blah blah but that's still the primary goals

work and you're and you genuinely want your staff to be

student who know doesn't know how to do it try and avoid

site. Their primary focus is generating money. Do you

primary focus is completing his job for his boss. This person's

really big company, okay, do it but in most cases, you don't.

try new students. This is number eleven. Nearly anything

into some office full of people making websites. I don't like

other things to do. Their primary goal is making money.

assistant, sales. My relationship with the people is

Ideally, you want individuals below you. You want this person

that. I I've never had a positive experience with that.

with the company because a company is not interested in

from? The person who's tasked with the website has one job

it's all people. Maybe you will need a company below you to do

something. So, let's let's Let's make this specific. Let's

That's me with the big arms but G. That's me. I'm the hustler.

money, they'll take the money. Their primary focus is not your

goes, I'm me and I have my company. I see that as an

primary goal of the company. Plus, the company is more

person does your app development or whatever and

of the individuals. The primary goal of the individual and the

but if I can help it, I'll hire a student to make my app.

who's your assistant, this person is your sales, this

enjoy your life. As a hustler, you want to be here at the top.

making you rich and I know you think the people aren't either

If I hire a company to make my website, it gets added to the

the person have a personal vested interest in such

always going to be better and cheaper than my relationship

teach you how to be a CEO. I'm teaching you how to make five

hire another company to do your work. So, as a company, let me

That's me. Wait. Maybe there's some muscles. There we go.

the. 11 is never hire. If you can avoid it, please do. Don't

these are all people that do different things, sales, sales,

fantastic because students need work to do for their ****

projects or whatever. Let's say you need a video. Find a find a

niece, nephew, blah blah blah or find students. Students are

film student. They'll do it cheaper than a film Find

doing as a matter of habit. It's extremely important.

Right. Hustlers University. Straight into it. Point 11.

Outsource cheaply. If there's something you cannot do and you