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foreign
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thank you
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thank you
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foreign
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foreign
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hi everyone
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good morning Cody that was fun doing a
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little whale watching the the weather
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was perfect who was on the whale
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watching trip
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did you get any good shots
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okay make sure you go get those shots
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printed and entered into the challenge
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it's a 500 gift card pretty serious
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stuff you know that that's that's
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totally no joke and uh also want to
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check if uh
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if in the house
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is hold on
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we have
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this was a person who won the the uh
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won yesterday's
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you think I know how to operate this
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um
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hold on
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okay the name was
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Susie tarlington is Susie tarlington
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here hey how you doing Susie
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you know what you are
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you're a winner
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all right and check this out you know
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what when is get
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Winner's got b h gift cards
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so
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let's get your get you hooked up here
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here's a here's a 250 dollar b h gift
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card congratulations right
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foreign
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now the good news is is that you can win
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again so if you want to enter again so
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everyone please enter
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um you know Susie great shot
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congratulations uh you know it was a
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pretty easy win for you because there
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was only like seven entries yesterday so
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pretty pretty good there
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um so we've got uh three categories
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we've got uh what's called nailed it
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nailed it is uh any picture taken on the
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macro tables or actually uh physically
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in the trade show area so you got those
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all the experiences that you could shoot
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at uh that's one way you can win then
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there's a runners-up to nailed it and
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then there's uh the whale watching best
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whale watching and best Sunrise photo
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walk so who was on the sunrise photo
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walk
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okay get it make it because you get get
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a good shot get it printed out edit it I
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go to the workflow area and uh that's
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really a fun thing that we do at optic
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we do a thing where you make a
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photograph here with all the great stuff
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that we have uh to provide you guys to
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subjects to make the shot then you go to
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the workflow room and there you tweak
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the image then you get it printed and
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then you put it up into the optic
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challenge pretty cool it's a whole
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circle all right so
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um yesterday I gave that that opening
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remark so if you're just tuning in on
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the live stream and you weren't here
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yesterday absolutely go back and click
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on day one live stream and re-watch
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yesterday yesterday was pretty amazing
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we have a really good show for you today
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we're going to start off with Annie
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Griffiths who is super important she's
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one of the first women National
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Geographic photographers so she's very
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inspirational and a very important
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photographer she has some great
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messaging and then we're going to go
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into our keynote speaker for today we've
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got the legendary Scott Kelby and I
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talked with Scott he's like what do you
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want me to talk about because Scott can
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talk about anything and uh have him talk
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about the iPhone uh and how the iPhone
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is really it's become an important tool
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even if you have a a serious camera it's
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good to have the iPhone he'll talk more
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about that and uh I got some I got some
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theories on that I the iPhone is not
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replacing a traditional camera or would
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like to call a tradcam and primarily
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that is because if you want a really
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long lens to do whale watching your
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iPhone is not going to do it this is a
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wildlife belongs to traditional cameras
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iPhone is fun for everything else
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personally I'm trying to really
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understand how great the iPhone is and
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how great my film cameras are and I find
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myself taking pictures with the film
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cameras and taking almost the same shot
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with the iPhone and then being able to
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share that shot immediately on social
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media and get the likes and get all the
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fun that is social media and then a
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couple of weeks later I got that film
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developed get it scanned and then that
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has just a few in a style that I really
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like and that's more my serious camera
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so Scott's going to talk a lot about
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that then we're doing a uh something
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really interesting we're doing a panel
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Franz is going to lead a panel and that
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panel is going to be the importance of
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Photography and responsibility so
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looking forward to that then we got
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Christy Odom uh and Christy's gonna you
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may have seen the video before
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Christiana was an amazing wildlife
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photographer she's going to show you
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some just some incredible work that
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she's been doing especially with the
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Nikon z9 high-speed photography that's
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going to actually blow you away it's
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amazing and then she's got a lot of
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video in that too because these cameras
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do such good video and I think it's
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important for us as photographers to
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acknowledge video and I know it's been a
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kind of a slow burn but our these good
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quality cameras that we've got they
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really shoot amazing video I think it'll
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be blown away by what she shows and then
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we've got doc ready software ready
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coming back we had her in June at optic
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in New York City and she's an amazing
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speaker but she's going to speak on a
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great topic and it's I'm actually how to
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monetize your Wildlife photography right
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sounds pretty good let's let's just add
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a further complication of what we do and
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try to make money while we do it but uh
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it is a it's a cool topic and I think
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it's going to resonate really well
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um so that's uh that's going to be
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today's program uh we're gonna have a
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short lunch only a half hour lunch and
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that might get uh that might get blocked
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up with some over going on the speakers
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but uh enter the challenge I know that
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there's a big line outside for the Canon
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camera checkup cleaning so um you know
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the trade show is still going on we'll
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be closing up at 4 P.M today and that's
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going to wrap up optic West our first
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one let everyone know thank you so much
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for coming out yesterday was just an
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amazing Sunday we had a ton of people
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here and it means a lot to us and it
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means a lot to the manufacturers because
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it was a it was a long time that we were
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shut down and couldn't come out and see
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everybody and just to see everyone's
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faces and meet our customers from across
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the country that's really why we're why
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we chose to not do it in our backyard we
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wanted to go out and see our our great
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customers from across the country so
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that's awesome and we got Franz in the
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audience here hi Franz how you doing and
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Chris Chris nice so we'll be starting in
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about two three minutes so that a few
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more people come in here
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um you know here there's a lot of things
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going on we've got Vincent Versace
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outside in the trade show floor uh he's
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getting a really good presentation on
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Printing and uh I'm just gonna you'll be
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able to watch that anyone who's in this
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room and doesn't see what's going on
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outside you can always go to the website
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and scrub backwards on the stream and
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watch any of the program we had and I
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just want to talk for a second about
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printing and how important printing is
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we were talking about archiving and now
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that we've been in digital photography
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for the better part of 15 years we've
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been practicing it we've got hard drives
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filled with images and I'm really
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worried about what's going to happen to
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those images in 20 30 years and I hope
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that any of you have been at this for a
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while and you had images on your scuzzy
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hard drives you remember scuzzy hard
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drives are you okay gotta you know if
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you got images on those old dry lives
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that's it and up fronts I've still got
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my I Omega Zip drive I got to get images
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off of I don't even know if I can plug
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that in anymore but uh the a Surefire
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way to be archival is the print and I go
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to a lot of galleries I go to a lot of
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uh art fairs and art festivals and I
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noticed an amazing Trend especially at
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uh
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at the Armory show which took place at
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the job that's in September and almost
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all the photography now are either glacy
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Prince or pigment prints do you guys
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know what a Class C or a pigment print
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is
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it's an inkjet print it's as simple as
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that so what they're doing is these uh
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these super fine art photographers are
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now really adopted large format printing
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it's inkjet and it's archival so the
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thing about an archival print is that in
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a hundred years it doesn't matter what
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connection the hard drive view of your
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images is on doesn't matter what
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computer you're looking at open up an
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archival box and look at your prints and
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I'm really going to say this go through
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your archive pick out your best work
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build photo books make prints put them
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in a box and they will live on if you
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keep your images on the cloud onto
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drives what really where are they it's
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so kind of take that to heart if you
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want your your images to survive on the
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other cool thing is that if you make
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really great photographs and you don't
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become a famous photographer somebody
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will eventually in a couple of hundred
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years go to a flea market and find your
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box of prints so make sure they're
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labeled make sure that you tell them
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what they're looking at and who you are
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so you can be remembered a personal goal
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is always you know they should they
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should sing your name in the sagas and
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you know you've done you've done
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something meaningful uh the other thing
281
00:16:10,800 --> 00:16:13,560
I just want to reiterate uh uh our paybu
282
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is our b h credit card and pay boo Works
283
00:16:16,860 --> 00:16:19,199
two ways you could do a deferred payment
284
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well and a deferred payment lets you uh
285
00:16:21,839 --> 00:16:25,199
pay over time or better yet you can use
286
00:16:25,199 --> 00:16:29,040
the function where paybu pays the tax so
287
00:16:29,040 --> 00:16:30,720
this is a big deal because if you spend
288
00:16:30,720 --> 00:16:32,820
let's just say you spend five thousand
289
00:16:32,820 --> 00:16:34,920
dollars on a on a camera that's going to
290
00:16:34,920 --> 00:16:38,220
be 400 in tax 400 in tax would you
291
00:16:38,220 --> 00:16:39,899
rather pay this well would you rather
292
00:16:39,899 --> 00:16:41,940
pay your local state government your tax
293
00:16:41,940 --> 00:16:44,100
or would you like rather get three or
294
00:16:44,100 --> 00:16:45,959
four filters or maybe a new hard drive
295
00:16:45,959 --> 00:16:48,420
or maybe a smaller lens
296
00:16:48,420 --> 00:16:49,980
I think I'm going to pay the government
297
00:16:49,980 --> 00:16:52,440
the tax I think I know no one wants to
298
00:16:52,440 --> 00:16:54,480
do that so hook yourself up with a pay
299
00:16:54,480 --> 00:16:56,519
boo card if you haven't already if you
300
00:16:56,519 --> 00:16:59,399
sign up you get a 50 B H gift card so
301
00:16:59,399 --> 00:17:00,779
you're ahead of the game just even
302
00:17:00,779 --> 00:17:02,459
before you even you don't have to use it
303
00:17:02,459 --> 00:17:05,220
you still get the b h gift card why not
304
00:17:05,220 --> 00:17:08,099
and uh it's always fun to have a have a
305
00:17:08,099 --> 00:17:09,419
cool
306
00:17:09,419 --> 00:17:12,059
b h card that has your name on it you
307
00:17:12,059 --> 00:17:14,579
know the other way to get a b h card
308
00:17:14,579 --> 00:17:16,980
with their name on it is uh we hire you
309
00:17:16,980 --> 00:17:19,619
and we're hiring so that's you gotta
310
00:17:19,619 --> 00:17:23,699
even take your picture for ID okay so uh
311
00:17:23,699 --> 00:17:24,900
we're having fun we were on the whale
312
00:17:24,900 --> 00:17:27,359
watching this morning um did did any of
313
00:17:27,359 --> 00:17:29,160
you did anyone get sick on the whale
314
00:17:29,160 --> 00:17:33,000
watching trip no good
315
00:17:33,000 --> 00:17:35,460
there were yeah was if you we handed out
316
00:17:35,460 --> 00:17:37,620
something really neat we handed out uh
317
00:17:37,620 --> 00:17:39,780
these uh these barf bags just in case
318
00:17:39,780 --> 00:17:42,600
anyone got sick but uh the cool part is
319
00:17:42,600 --> 00:17:44,880
is that if you didn't get sick this is a
320
00:17:44,880 --> 00:17:47,039
great rain cover for a 100 to 400
321
00:17:47,039 --> 00:17:51,299
millimeter lens so so that's b h we take
322
00:17:51,299 --> 00:17:53,160
care of you we got you we got you coming
323
00:17:53,160 --> 00:17:54,780
and going
324
00:17:54,780 --> 00:17:56,820
all right I've been waiting to use that
325
00:17:56,820 --> 00:17:58,520
joke all night long
326
00:17:58,520 --> 00:18:00,480
ladies and gentlemen I'm here every
327
00:18:00,480 --> 00:18:03,240
Monday okay so I think we're we're ready
328
00:18:03,240 --> 00:18:05,280
for Andy Griffiths uh she's got a really
329
00:18:05,280 --> 00:18:07,740
cool program for you Annie is a veteran
330
00:18:07,740 --> 00:18:10,260
of B H Photo and she is sponsored by
331
00:18:10,260 --> 00:18:12,960
Panasonic she's a Lumix Ambassador and I
332
00:18:12,960 --> 00:18:14,880
I know that Panasonic it kind of you
333
00:18:14,880 --> 00:18:16,559
know generally think Panasonic you think
334
00:18:16,559 --> 00:18:18,600
of video cameras and whatnot but uh
335
00:18:18,600 --> 00:18:21,059
they've got some amazing cameras that do
336
00:18:21,059 --> 00:18:23,580
really good jobs super high quality uh
337
00:18:23,580 --> 00:18:25,380
they've got excellent video capabilities
338
00:18:25,380 --> 00:18:28,080
because of Panasonic's genealogy in
339
00:18:28,080 --> 00:18:30,059
video and on top of it all though the
340
00:18:30,059 --> 00:18:32,100
lenses from Panasonic they utilize uh
341
00:18:32,100 --> 00:18:34,620
some company called Leica they use a
342
00:18:34,620 --> 00:18:36,539
Leica lenses which are pretty amazing
343
00:18:36,539 --> 00:18:38,340
and we actually have Leica here as well
344
00:18:38,340 --> 00:18:40,679
in the trade show go check out some hem
345
00:18:40,679 --> 00:18:43,860
cameras uh but uh so Panasonic is is a
346
00:18:43,860 --> 00:18:46,260
very high-end capable camera and video
347
00:18:46,260 --> 00:18:48,600
camera but the cool part about them the
348
00:18:48,600 --> 00:18:50,220
best part about the Panasonic cameras
349
00:18:50,220 --> 00:18:52,860
they're really lightweight and small so
350
00:18:52,860 --> 00:18:54,660
for those of you like myself that have a
351
00:18:54,660 --> 00:18:57,419
a bad back you appreciate lightweight
352
00:18:57,419 --> 00:18:59,520
cameras so that's it you want to
353
00:18:59,520 --> 00:19:01,860
definitely check out go see Brad at the
354
00:19:01,860 --> 00:19:04,500
Panasonic booth and he'll tell you all
355
00:19:04,500 --> 00:19:06,299
about those those cameras we've got
356
00:19:06,299 --> 00:19:08,340
specials on them and then lastly after
357
00:19:08,340 --> 00:19:10,919
Eddie speaks we're going to do it her q
358
00:19:10,919 --> 00:19:12,720
a we'll be at the speaker meet and greet
359
00:19:12,720 --> 00:19:14,400
table where she'll be doing a book
360
00:19:14,400 --> 00:19:16,200
signing and she's got her books for sale
361
00:19:16,200 --> 00:19:18,240
and you can actually get the book get it
362
00:19:18,240 --> 00:19:20,700
signed and and walk right out with it I
363
00:19:20,700 --> 00:19:22,620
don't remember what the exact price is I
364
00:19:22,620 --> 00:19:24,179
think she'll tell you I think it was 20
365
00:19:24,179 --> 00:19:27,660
or 25 and we've got uh Catherine from b
366
00:19:27,660 --> 00:19:29,820
h will be taking care of the the book
367
00:19:29,820 --> 00:19:31,980
sales and having her sign it uh so
368
00:19:31,980 --> 00:19:33,720
definitely it's a it's a really a treat
369
00:19:33,720 --> 00:19:36,179
to meet and talk to Annie we had dinner
370
00:19:36,179 --> 00:19:37,860
last night and she was telling me about
371
00:19:37,860 --> 00:19:39,660
her or telling us about her new book
372
00:19:39,660 --> 00:19:41,700
that she's got she's working on she's
373
00:19:41,700 --> 00:19:44,220
always up to something and Annie is the
374
00:19:44,220 --> 00:19:46,200
original really glass ceiling breaker
375
00:19:46,200 --> 00:19:50,280
she's uh just done things for women in
376
00:19:50,280 --> 00:19:52,620
photography when it was really basically
377
00:19:52,620 --> 00:19:55,200
a pretty much a really a male game game
378
00:19:55,200 --> 00:19:57,120
aside from some of the classic
379
00:19:57,120 --> 00:19:59,220
photographers out there so it's an honor
380
00:19:59,220 --> 00:20:01,080
and a privilege to have Andy Griffiths
381
00:20:01,080 --> 00:20:03,120
come here and speak at at optic West so
382
00:20:03,120 --> 00:20:05,700
let's give her a great warm welcome hi
383
00:20:05,700 --> 00:20:08,120
Annie
384
00:20:14,280 --> 00:20:17,640
so how many of you saw whales show of
385
00:20:17,640 --> 00:20:19,020
hands
386
00:20:19,020 --> 00:20:21,059
how cool is that that you can just go
387
00:20:21,059 --> 00:20:23,400
out one morning and see whales I grew up
388
00:20:23,400 --> 00:20:25,919
in Minnesota not a lot of whales there
389
00:20:25,919 --> 00:20:28,679
but yeah but a great state I know
390
00:20:28,679 --> 00:20:30,660
I thought I would start today I have to
391
00:20:30,660 --> 00:20:31,919
make sure I make friends with this
392
00:20:31,919 --> 00:20:33,799
Clicker
393
00:20:33,799 --> 00:20:36,419
talking about
394
00:20:36,419 --> 00:20:38,280
um
395
00:20:38,280 --> 00:20:41,400
how I've been set free and so many
396
00:20:41,400 --> 00:20:43,799
photographers have been set free
397
00:20:43,799 --> 00:20:46,860
by technology and it was technology that
398
00:20:46,860 --> 00:20:50,100
I was terrified of when it first came
399
00:20:50,100 --> 00:20:53,640
out and I remember being in a meeting at
400
00:20:53,640 --> 00:20:55,500
National Geographic France was probably
401
00:20:55,500 --> 00:20:58,440
there too when Joe McNally came in and
402
00:20:58,440 --> 00:21:00,000
told us all that we should really look
403
00:21:00,000 --> 00:21:03,299
into digital photography and every
404
00:21:03,299 --> 00:21:05,340
photographer in the room was like this
405
00:21:05,340 --> 00:21:06,919
yeah right
406
00:21:06,919 --> 00:21:10,440
because you know we'd spent our career
407
00:21:10,440 --> 00:21:12,840
shooting film and
408
00:21:12,840 --> 00:21:15,840
but I have to tell you that
409
00:21:15,840 --> 00:21:17,700
there isn't a day that goes by that I'm
410
00:21:17,700 --> 00:21:20,700
not grateful for the technology and the
411
00:21:20,700 --> 00:21:23,640
freedom it's given us so I'm going to
412
00:21:23,640 --> 00:21:24,500
start
413
00:21:24,500 --> 00:21:27,299
with the very first time I left the
414
00:21:27,299 --> 00:21:28,380
country
415
00:21:28,380 --> 00:21:30,600
I grew up in Minnesota my folks didn't
416
00:21:30,600 --> 00:21:33,299
have means to travel and so the very
417
00:21:33,299 --> 00:21:35,940
first place I went it was the country of
418
00:21:35,940 --> 00:21:37,940
Namibia
419
00:21:37,940 --> 00:21:42,000
and we were looking this was a long time
420
00:21:42,000 --> 00:21:45,240
ago we were looking for a remote tribe
421
00:21:45,240 --> 00:21:47,700
that lived up the skeleton coast and
422
00:21:47,700 --> 00:21:50,340
Inland and the thing that was uh most
423
00:21:50,340 --> 00:21:52,879
important
424
00:22:10,140 --> 00:22:13,260
hello is that better
425
00:22:13,260 --> 00:22:17,220
okay so uh anyway uh these people had
426
00:22:17,220 --> 00:22:20,220
lived through seven years of drought and
427
00:22:20,220 --> 00:22:22,140
um I can't quite imagine that you mean
428
00:22:22,140 --> 00:22:24,900
this is the desert they lived in but can
429
00:22:24,900 --> 00:22:27,059
you imagine finding lunch
430
00:22:27,059 --> 00:22:30,299
but they did and the first people we saw
431
00:22:30,299 --> 00:22:33,360
were three women and some kids down in a
432
00:22:33,360 --> 00:22:36,299
little dry River bed and I went walking
433
00:22:36,299 --> 00:22:37,980
toward them and they really looked at me
434
00:22:37,980 --> 00:22:40,440
as though I had arrived by spaceship or
435
00:22:40,440 --> 00:22:42,299
something they they just didn't get me
436
00:22:42,299 --> 00:22:46,200
at all and um back then the only instant
437
00:22:46,200 --> 00:22:48,900
pictures you could show people were
438
00:22:48,900 --> 00:22:52,020
Polaroids so I came up and I took a
439
00:22:52,020 --> 00:22:53,940
Polaroid picture of them they had no
440
00:22:53,940 --> 00:22:57,179
idea what I was doing and then I handed
441
00:22:57,179 --> 00:22:59,100
them the little Polaroid they didn't
442
00:22:59,100 --> 00:23:01,980
know what it was but as their image came
443
00:23:01,980 --> 00:23:05,039
up on the Polaroid these women fell on
444
00:23:05,039 --> 00:23:06,780
the ground and started laughing and
445
00:23:06,780 --> 00:23:09,360
pointing at each other and without a
446
00:23:09,360 --> 00:23:12,539
single shared syllable of language I
447
00:23:12,539 --> 00:23:14,700
knew they were going oh that's you no
448
00:23:14,700 --> 00:23:18,299
yeah that's me yeah that's you and it's
449
00:23:18,299 --> 00:23:20,820
because none of them had ever seen her
450
00:23:20,820 --> 00:23:22,860
own face before
451
00:23:22,860 --> 00:23:27,240
now here I am I'm a 25 year old kid
452
00:23:27,240 --> 00:23:30,480
never been out of the country and I land
453
00:23:30,480 --> 00:23:33,059
in this place where
454
00:23:33,059 --> 00:23:35,940
where truly amazing things were
455
00:23:35,940 --> 00:23:38,039
happening to me and I didn't know it at
456
00:23:38,039 --> 00:23:41,940
the time but it would lead me on the
457
00:23:41,940 --> 00:23:44,640
most important Paths of my life
458
00:23:44,640 --> 00:23:46,980
so here I am
459
00:23:46,980 --> 00:23:49,500
and you can imagine that they weren't
460
00:23:49,500 --> 00:23:51,659
intimidated by me I look like a bug you
461
00:23:51,659 --> 00:23:53,880
know with these glasses this hat and my
462
00:23:53,880 --> 00:23:56,460
Minnesota Zoo t-shirt but what I love
463
00:23:56,460 --> 00:23:58,080
about this picture is it looks like
464
00:23:58,080 --> 00:23:59,520
we're chatting
465
00:23:59,520 --> 00:24:01,500
and it felt that way
466
00:24:01,500 --> 00:24:05,460
and I learned from that encounter that
467
00:24:05,460 --> 00:24:07,740
if you are willing to make an idiot out
468
00:24:07,740 --> 00:24:10,980
of yourself by pantomiming and engaging
469
00:24:10,980 --> 00:24:13,440
and looking people in the eyes that will
470
00:24:13,440 --> 00:24:16,620
free them up to do the same so without
471
00:24:16,620 --> 00:24:18,600
any language
472
00:24:18,600 --> 00:24:20,700
you know they were living in this
473
00:24:20,700 --> 00:24:24,299
stunning stunning area but they had to
474
00:24:24,299 --> 00:24:25,799
feed their babies and they'd been
475
00:24:25,799 --> 00:24:27,659
through seven years of drought
476
00:24:27,659 --> 00:24:30,360
and so one of the first things they did
477
00:24:30,360 --> 00:24:32,460
is they'd hold up a breast and point to
478
00:24:32,460 --> 00:24:34,919
their mouths and I knew they were asking
479
00:24:34,919 --> 00:24:36,419
if you know they thought I was some kind
480
00:24:36,419 --> 00:24:39,000
of a witch and maybe I was a good witch
481
00:24:39,000 --> 00:24:40,980
and they were asking if I had anything
482
00:24:40,980 --> 00:24:43,200
they could take to help their milk come
483
00:24:43,200 --> 00:24:44,460
in
484
00:24:44,460 --> 00:24:46,320
the thing I learned that was most
485
00:24:46,320 --> 00:24:49,020
important is that these women were not
486
00:24:49,020 --> 00:24:50,520
to be pitied
487
00:24:50,520 --> 00:24:53,520
they were the opposite of helpless they
488
00:24:53,520 --> 00:24:56,760
were survivors they were smart they were
489
00:24:56,760 --> 00:24:59,039
funny they were
490
00:24:59,039 --> 00:25:00,659
elegant
491
00:25:00,659 --> 00:25:03,480
and proud and they were keeping their
492
00:25:03,480 --> 00:25:07,080
kids alive Against All Odds
493
00:25:07,080 --> 00:25:09,179
they lived with Wildlife you know they
494
00:25:09,179 --> 00:25:11,820
all lived together and you saw this
495
00:25:11,820 --> 00:25:13,260
incredible respect
496
00:25:13,260 --> 00:25:15,720
between the human animal and the and the
497
00:25:15,720 --> 00:25:18,720
other animals and the understanding that
498
00:25:18,720 --> 00:25:21,780
they you know could be each other's food
499
00:25:21,780 --> 00:25:24,779
and so I I just I learned so much on
500
00:25:24,779 --> 00:25:27,059
this trip and the two things that came
501
00:25:27,059 --> 00:25:29,400
together for me here and that would
502
00:25:29,400 --> 00:25:31,919
follow me throughout my whole career is
503
00:25:31,919 --> 00:25:33,960
my love of the environment
504
00:25:33,960 --> 00:25:36,600
and my love of women in the developing
505
00:25:36,600 --> 00:25:38,400
world
506
00:25:38,400 --> 00:25:41,220
well I was in Africa two weeks ago so I
507
00:25:41,220 --> 00:25:42,299
thought I better
508
00:25:42,299 --> 00:25:44,460
bring some new pictures
509
00:25:44,460 --> 00:25:45,120
um
510
00:25:45,120 --> 00:25:46,860
and if you don't have enough fear in
511
00:25:46,860 --> 00:25:49,380
your life show your Wildlife pictures in
512
00:25:49,380 --> 00:25:52,760
front of Franz Landing
513
00:25:53,039 --> 00:25:55,799
uh but but anyway I always like to have
514
00:25:55,799 --> 00:25:59,400
some new work to show and you know I
515
00:25:59,400 --> 00:26:02,880
every time I go to Africa something that
516
00:26:02,880 --> 00:26:06,179
first trip comes back to me and I'm I'm
517
00:26:06,179 --> 00:26:08,820
in the presence of such extraordinary
518
00:26:08,820 --> 00:26:10,380
life
519
00:26:10,380 --> 00:26:11,640
and
520
00:26:11,640 --> 00:26:15,720
you know to to know that some of my
521
00:26:15,720 --> 00:26:18,480
colleagues are giving everything to
522
00:26:18,480 --> 00:26:22,740
protect these glorious animals I'm just
523
00:26:22,740 --> 00:26:25,440
so proud to be among them
524
00:26:25,440 --> 00:26:28,740
and you know they're getting some really
525
00:26:28,740 --> 00:26:31,559
important work done to save endangered
526
00:26:31,559 --> 00:26:34,940
species and to and to save environments
527
00:26:34,940 --> 00:26:37,679
and areas that the animals need to
528
00:26:37,679 --> 00:26:39,179
survive
529
00:26:39,179 --> 00:26:43,559
so the other thing that you may notice
530
00:26:43,559 --> 00:26:46,380
in these pictures is the extraordinary
531
00:26:46,380 --> 00:26:48,779
sharpness
532
00:26:48,779 --> 00:26:50,279
these
533
00:26:50,279 --> 00:26:52,740
the lenses we have now and you know I
534
00:26:52,740 --> 00:26:55,500
I'm lucky enough to be a Lumix Global
535
00:26:55,500 --> 00:26:58,980
Ambassador and the Leica lenses that are
536
00:26:58,980 --> 00:27:01,460
part of that camera system
537
00:27:01,460 --> 00:27:05,760
are unbelievably Sharp and that just
538
00:27:05,760 --> 00:27:08,360
Thrills me
539
00:27:09,240 --> 00:27:12,600
and it's it's so easy too I mean
540
00:27:12,600 --> 00:27:15,600
one of the things that I always
541
00:27:15,600 --> 00:27:18,659
talked with my kids about was special
542
00:27:18,659 --> 00:27:20,580
powers oh I should introduce you to my
543
00:27:20,580 --> 00:27:24,559
kids so there's my daughter Lily
544
00:27:24,840 --> 00:27:27,539
and she was the first one to arrive
545
00:27:27,539 --> 00:27:30,360
and then her brother Charlie
546
00:27:30,360 --> 00:27:32,220
they're big now but when they were
547
00:27:32,220 --> 00:27:33,360
little they used to talk about
548
00:27:33,360 --> 00:27:35,760
superpowers what superpower would I you
549
00:27:35,760 --> 00:27:37,860
know would we like and they'd talked
550
00:27:37,860 --> 00:27:40,200
about flying and and I just always said
551
00:27:40,200 --> 00:27:42,840
I want the invisibility cloak
552
00:27:42,840 --> 00:27:45,779
I I wish I could just go about and be in
553
00:27:45,779 --> 00:27:47,659
these communities and be in these places
554
00:27:47,659 --> 00:27:52,320
and and have no one see me and I you
555
00:27:52,320 --> 00:27:54,360
know I I just wanted to look like
556
00:27:54,360 --> 00:27:58,559
somebody's mom not like a photographer
557
00:27:58,559 --> 00:28:00,779
and so this is the closest I ever got to
558
00:28:00,779 --> 00:28:03,179
an invisibility cloak
559
00:28:03,179 --> 00:28:07,140
and it's it's this wonderful gear that
560
00:28:07,140 --> 00:28:10,020
has allowed me to travel all over the
561
00:28:10,020 --> 00:28:13,620
world and rarely check a bag now when I
562
00:28:13,620 --> 00:28:15,539
was traveling with my kids flight
563
00:28:15,539 --> 00:28:17,340
attendants would see me coming and like
564
00:28:17,340 --> 00:28:20,220
run because as a photographer and a mom
565
00:28:20,220 --> 00:28:22,020
with a baby you know with baby I had
566
00:28:22,020 --> 00:28:24,000
usually had about nine cases of
567
00:28:24,000 --> 00:28:27,120
equipment I did in fact pack my lenses
568
00:28:27,120 --> 00:28:30,480
in Pampers and you know it was just a
569
00:28:30,480 --> 00:28:33,240
different time so to be free from that
570
00:28:33,240 --> 00:28:36,179
and to be able to to travel I can go for
571
00:28:36,179 --> 00:28:41,480
two weeks easy with just carry-on
572
00:28:42,120 --> 00:28:45,059
and again you know what you get to do
573
00:28:45,059 --> 00:28:46,860
when you get there
574
00:28:46,860 --> 00:28:50,640
is mind-blowing if if any of you have
575
00:28:50,640 --> 00:28:52,080
not been to Antarctica and you're
576
00:28:52,080 --> 00:28:53,520
thinking about it
577
00:28:53,520 --> 00:28:54,840
do it
578
00:28:54,840 --> 00:28:58,039
and go to South Georgia
579
00:28:58,260 --> 00:29:00,480
these are whales
580
00:29:00,480 --> 00:29:02,100
the other thing about and I'll talk
581
00:29:02,100 --> 00:29:04,020
about this throughout here is is that
582
00:29:04,020 --> 00:29:06,480
you know technology has freed us up to
583
00:29:06,480 --> 00:29:07,860
be playful
584
00:29:07,860 --> 00:29:09,539
I was one of those people who got
585
00:29:09,539 --> 00:29:13,020
opportunity very very young
586
00:29:13,020 --> 00:29:15,720
so I never played all of a sudden it was
587
00:29:15,720 --> 00:29:17,100
really serious
588
00:29:17,100 --> 00:29:18,419
and
589
00:29:18,419 --> 00:29:21,779
I've never played more than since I you
590
00:29:21,779 --> 00:29:24,980
know since digital came and I
591
00:29:24,980 --> 00:29:28,679
recognized that creativity needs a chunk
592
00:29:28,679 --> 00:29:30,419
of play in it
593
00:29:30,419 --> 00:29:34,980
so these are penguins on South Georgia
594
00:29:34,980 --> 00:29:37,740
and they're just so graphic and fun you
595
00:29:37,740 --> 00:29:38,820
know
596
00:29:38,820 --> 00:29:40,140
um
597
00:29:40,140 --> 00:29:43,380
and you see things you really can't
598
00:29:43,380 --> 00:29:44,820
believe
599
00:29:44,820 --> 00:29:47,880
but when you become a more creative
600
00:29:47,880 --> 00:29:51,360
photographer you'll take you know these
601
00:29:51,360 --> 00:29:54,000
different kinds of pictures
602
00:29:54,000 --> 00:29:56,340
to tell the full story
603
00:29:56,340 --> 00:29:59,159
and I've always been fascinated by
604
00:29:59,159 --> 00:30:01,260
feathers it's that you know it's just
605
00:30:01,260 --> 00:30:04,080
unbelievable the detail and to be able
606
00:30:04,080 --> 00:30:06,480
to capture that and bring it back is so
607
00:30:06,480 --> 00:30:09,120
rewarding
608
00:30:09,120 --> 00:30:11,220
we saw this leopard seal and she was
609
00:30:11,220 --> 00:30:13,620
really showing off she was on a an ice
610
00:30:13,620 --> 00:30:16,140
flow and she was you know kind of kind
611
00:30:16,140 --> 00:30:19,620
of enticing us she was really a flirt
612
00:30:19,620 --> 00:30:22,200
um and so we got closer and closer and
613
00:30:22,200 --> 00:30:24,600
then she slipped off the ice and
614
00:30:24,600 --> 00:30:27,360
proceeded to buy it holes in five of the
615
00:30:27,360 --> 00:30:30,559
rafts that were out there
616
00:30:31,039 --> 00:30:34,380
and she you know
617
00:30:34,380 --> 00:30:36,960
it's humbling
618
00:30:36,960 --> 00:30:40,020
but I also love to show pieces of an
619
00:30:40,020 --> 00:30:42,860
animal in a way that it hasn't been seen
620
00:30:42,860 --> 00:30:47,100
and and you know to me like this is an
621
00:30:47,100 --> 00:30:48,840
elephant seal
622
00:30:48,840 --> 00:30:50,940
which they're just the goofiest looking
623
00:30:50,940 --> 00:30:52,980
things on earth
624
00:30:52,980 --> 00:30:56,039
and yet if you can just take a look at
625
00:30:56,039 --> 00:30:57,899
part of them
626
00:30:57,899 --> 00:30:59,580
you see this
627
00:30:59,580 --> 00:31:02,640
like you see why they can swim so deep
628
00:31:02,640 --> 00:31:04,700
you see you know you see that
629
00:31:04,700 --> 00:31:07,440
aerodynamics you see the beauty of their
630
00:31:07,440 --> 00:31:09,679
skin
631
00:31:09,840 --> 00:31:12,840
so early on I started doing work
632
00:31:12,840 --> 00:31:16,140
um you know conservation work uh and I I
633
00:31:16,140 --> 00:31:19,020
just loved it I I really like landscape
634
00:31:19,020 --> 00:31:22,080
photography but also there had to be a
635
00:31:22,080 --> 00:31:24,720
way to tell stories by having someone
636
00:31:24,720 --> 00:31:26,580
look at a picture and go what the heck
637
00:31:26,580 --> 00:31:29,220
is that and then you trick them into
638
00:31:29,220 --> 00:31:31,620
reading and they find out so this is
639
00:31:31,620 --> 00:31:34,860
salt piles that are left behind in the
640
00:31:34,860 --> 00:31:37,440
Dead Sea because it's shrinking so
641
00:31:37,440 --> 00:31:41,159
rapidly due to time climate change
642
00:31:41,159 --> 00:31:43,679
and this is all that's left of the
643
00:31:43,679 --> 00:31:46,320
mighty Colorado River by the time it
644
00:31:46,320 --> 00:31:48,779
reaches the Sea of Cortez because we've
645
00:31:48,779 --> 00:31:51,240
siphoned off every drop
646
00:31:51,240 --> 00:31:54,240
imagine what that impact is on the sea
647
00:31:54,240 --> 00:31:56,760
of Cortez and all of the life that
648
00:31:56,760 --> 00:31:59,658
depends upon it
649
00:32:00,059 --> 00:32:03,000
these are pelicans in a in the Gulf of
650
00:32:03,000 --> 00:32:05,760
Mexico and you can tell that this is a
651
00:32:05,760 --> 00:32:07,679
an unnatural
652
00:32:07,679 --> 00:32:10,620
cut in the water and it's be it's there
653
00:32:10,620 --> 00:32:12,860
because it's the oil industry
654
00:32:12,860 --> 00:32:16,380
and they have just destroyed the salt
655
00:32:16,380 --> 00:32:18,600
marshes and the salt marshes in addition
656
00:32:18,600 --> 00:32:20,760
to being full of life
657
00:32:20,760 --> 00:32:24,419
are also the Protectors of the shore
658
00:32:24,419 --> 00:32:27,120
and if you chop them up or if you chop
659
00:32:27,120 --> 00:32:29,640
up Dunes then this extraordinary weather
660
00:32:29,640 --> 00:32:32,820
that we're experiencing comes roaring on
661
00:32:32,820 --> 00:32:36,120
Shore and does a tremendous amount of
662
00:32:36,120 --> 00:32:38,940
additional damage inland
663
00:32:38,940 --> 00:32:41,039
my girlfriend Barbara King solver and I
664
00:32:41,039 --> 00:32:43,020
decided we wanted to do
665
00:32:43,020 --> 00:32:46,140
a project that would remind people of
666
00:32:46,140 --> 00:32:48,720
how how little pristine Wilderness is
667
00:32:48,720 --> 00:32:51,059
left in our country
668
00:32:51,059 --> 00:32:54,480
so uh Barbara wrote These incredible
669
00:32:54,480 --> 00:32:58,320
essays and I decided to to go back to an
670
00:32:58,320 --> 00:33:00,659
old technique
671
00:33:00,659 --> 00:33:02,460
um that you guys may have seen with your
672
00:33:02,460 --> 00:33:04,080
parents pictures and stuff where you
673
00:33:04,080 --> 00:33:06,480
hand color a black and white picture so
674
00:33:06,480 --> 00:33:08,880
I shot it in black and white infrared
675
00:33:08,880 --> 00:33:11,539
and then I hand colored the images
676
00:33:11,539 --> 00:33:15,659
and it was just such a joyful
677
00:33:15,659 --> 00:33:17,460
endeavor
678
00:33:17,460 --> 00:33:19,740
but more importantly
679
00:33:19,740 --> 00:33:21,899
this project
680
00:33:21,899 --> 00:33:24,120
raised about a quarter of a million
681
00:33:24,120 --> 00:33:27,600
dollars for Grassroots land conservation
682
00:33:27,600 --> 00:33:29,700
in our country
683
00:33:29,700 --> 00:33:32,940
and boy I got bit
684
00:33:32,940 --> 00:33:34,980
it was like
685
00:33:34,980 --> 00:33:38,820
so I can have my pictures be useful
686
00:33:38,820 --> 00:33:40,799
as well as beautiful
687
00:33:40,799 --> 00:33:43,080
like just bring it on that's what I want
688
00:33:43,080 --> 00:33:44,480
to be doing
689
00:33:44,480 --> 00:33:49,799
and I did work for Habitat for Humanity
690
00:33:49,799 --> 00:33:52,500
um kind of on the the topic of the
691
00:33:52,500 --> 00:33:55,260
Dignity of helping to build your own
692
00:33:55,260 --> 00:33:56,220
home
693
00:33:56,220 --> 00:33:57,480
and
694
00:33:57,480 --> 00:34:00,659
I'd go for a week every year
695
00:34:00,659 --> 00:34:04,880
and I had to do get 14 calendar pictures
696
00:34:04,880 --> 00:34:07,980
in a week all over the country and
697
00:34:07,980 --> 00:34:10,260
sometimes the world this is in Brazil
698
00:34:10,260 --> 00:34:12,599
and it became like my favorite week of
699
00:34:12,599 --> 00:34:15,659
the year because once again I'm with
700
00:34:15,659 --> 00:34:20,060
these wonderful people who are so
701
00:34:20,060 --> 00:34:22,139
underrepresented in our
702
00:34:22,139 --> 00:34:24,719
are seeing their future for the first
703
00:34:24,719 --> 00:34:27,480
time for many of them
704
00:34:27,480 --> 00:34:29,399
this guy was great he was a habitat
705
00:34:29,399 --> 00:34:31,800
worker and uh somebody had stolen the
706
00:34:31,800 --> 00:34:33,480
family car it was a single mom with
707
00:34:33,480 --> 00:34:36,179
these darling kids and he he just got
708
00:34:36,179 --> 00:34:37,859
mad and he went out and he found that
709
00:34:37,859 --> 00:34:40,440
car and he brought it back and this is
710
00:34:40,440 --> 00:34:41,940
he pulled into the driveway and all the
711
00:34:41,940 --> 00:34:45,320
kids climbed into the car with him
712
00:34:45,418 --> 00:34:48,239
but where my heart really was
713
00:34:48,239 --> 00:34:50,040
was with women
714
00:34:50,040 --> 00:34:52,320
and I have been privileged to work in
715
00:34:52,320 --> 00:34:54,839
almost 150 countries
716
00:34:54,839 --> 00:34:57,180
and you cannot believe how many women
717
00:34:57,180 --> 00:34:59,040
have taken me in
718
00:34:59,040 --> 00:35:00,660
and they've never heard of National
719
00:35:00,660 --> 00:35:02,339
Geographic
720
00:35:02,339 --> 00:35:05,460
I'm this strange creature who arrives in
721
00:35:05,460 --> 00:35:07,859
their world usually working with Aid
722
00:35:07,859 --> 00:35:09,540
organizations
723
00:35:09,540 --> 00:35:12,720
and they welcome me
724
00:35:12,720 --> 00:35:14,520
I know a lot of us are afraid to
725
00:35:14,520 --> 00:35:16,440
photograph people right show of hints
726
00:35:16,440 --> 00:35:17,880
how many of you are afraid to photograph
727
00:35:17,880 --> 00:35:20,119
people oh come on
728
00:35:20,119 --> 00:35:21,800
foreign
729
00:35:21,800 --> 00:35:25,079
well let me ask you something
730
00:35:25,079 --> 00:35:28,079
how many people in this room have ever
731
00:35:28,079 --> 00:35:32,099
been on TV or in a newspaper or in a
732
00:35:32,099 --> 00:35:34,560
magazine of some kind show of hands how
733
00:35:34,560 --> 00:35:35,579
many
734
00:35:35,579 --> 00:35:38,400
did you hate it or did you get five
735
00:35:38,400 --> 00:35:40,800
copies for your mom
736
00:35:40,800 --> 00:35:43,200
you know and that's what we have to
737
00:35:43,200 --> 00:35:45,060
understand when we are going to
738
00:35:45,060 --> 00:35:46,740
photograph people
739
00:35:46,740 --> 00:35:49,020
a lot of times we put it on them right
740
00:35:49,020 --> 00:35:51,060
we go oh I don't want to intrude oh I
741
00:35:51,060 --> 00:35:52,740
don't want in fear what if they get mad
742
00:35:52,740 --> 00:35:55,680
you know and we make excuses putting the
743
00:35:55,680 --> 00:35:57,240
blame on them when really what's going
744
00:35:57,240 --> 00:35:59,520
on is we're feeling shy
745
00:35:59,520 --> 00:36:03,420
we're feeling fear and if you can get
746
00:36:03,420 --> 00:36:05,760
past that fear and understand that if
747
00:36:05,760 --> 00:36:07,260
they don't want their picture taken
748
00:36:07,260 --> 00:36:09,060
they'll go like this they'll go like
749
00:36:09,060 --> 00:36:11,099
this they'll go like this they'll go you
750
00:36:11,099 --> 00:36:12,660
know though there's always very clear
751
00:36:12,660 --> 00:36:14,460
ways they can tell you and that's fine
752
00:36:14,460 --> 00:36:16,980
then you don't take their picture but if
753
00:36:16,980 --> 00:36:18,780
you jump in
754
00:36:18,780 --> 00:36:21,480
it's you will not only travel you will
755
00:36:21,480 --> 00:36:25,200
make friends and you will learn
756
00:36:25,200 --> 00:36:27,359
so I started working for eight
757
00:36:27,359 --> 00:36:29,280
organizations the last picture was India
758
00:36:29,280 --> 00:36:30,800
this is in Rwanda
759
00:36:30,800 --> 00:36:35,339
and I I recognized that
760
00:36:35,339 --> 00:36:38,700
Western media really misrepresents these
761
00:36:38,700 --> 00:36:42,300
these people you know there's a
762
00:36:42,300 --> 00:36:45,740
kind of a pitiful
763
00:36:47,820 --> 00:36:49,980
kind of a pitiful picture of these women
764
00:36:49,980 --> 00:36:52,680
as being pathetic
765
00:36:52,680 --> 00:36:54,180
to you know
766
00:36:54,180 --> 00:36:56,280
uh downtrodden
767
00:36:56,280 --> 00:36:59,280
uneducated
768
00:36:59,400 --> 00:37:01,500
and the truth is
769
00:37:01,500 --> 00:37:03,839
these women are survivors and they're
770
00:37:03,839 --> 00:37:06,720
Heroes and they are the engine of every
771
00:37:06,720 --> 00:37:08,099
community
772
00:37:08,099 --> 00:37:11,280
I've worked in a lot of
773
00:37:11,280 --> 00:37:14,160
refugee camps this is this is one in um
774
00:37:14,160 --> 00:37:17,460
Thailand and it's uh refugees for
775
00:37:17,460 --> 00:37:19,800
Myanmar
776
00:37:19,800 --> 00:37:22,560
and I've worked in super remote parts of
777
00:37:22,560 --> 00:37:23,880
the world
778
00:37:23,880 --> 00:37:26,280
to get to this village where they were
779
00:37:26,280 --> 00:37:29,280
solving a water problem I had to
780
00:37:29,280 --> 00:37:30,420
um
781
00:37:30,420 --> 00:37:33,720
drive for four hours in a pickup truck
782
00:37:33,720 --> 00:37:37,020
after we left the last road to get here
783
00:37:37,020 --> 00:37:38,579
and then
784
00:37:38,579 --> 00:37:41,160
these families welcomed me
785
00:37:41,160 --> 00:37:43,680
as though I were family
786
00:37:43,680 --> 00:37:45,480
and some of the refugee camps are
787
00:37:45,480 --> 00:37:49,020
fantastic really not very many but some
788
00:37:49,020 --> 00:37:50,579
of them are if they give the people
789
00:37:50,579 --> 00:37:53,099
control over their lives and if they
790
00:37:53,099 --> 00:37:54,900
don't fence it and you know just give
791
00:37:54,900 --> 00:37:59,160
them some food help or some shelter help
792
00:37:59,160 --> 00:38:03,319
but one day I was in this refugee camp
793
00:38:03,359 --> 00:38:06,240
and it was the worst one I'd ever been
794
00:38:06,240 --> 00:38:09,180
to and I just loved this young Somali
795
00:38:09,180 --> 00:38:12,060
woman and her baby was sick and her
796
00:38:12,060 --> 00:38:14,040
family had been in this refugee camp for
797
00:38:14,040 --> 00:38:17,160
10 years and I just had this crisis that
798
00:38:17,160 --> 00:38:19,800
I think we all have which is this is too
799
00:38:19,800 --> 00:38:22,079
big this is this is too much what am I
800
00:38:22,079 --> 00:38:24,480
doing I can't make a dent in this
801
00:38:24,480 --> 00:38:26,880
but I took the picture and it was used
802
00:38:26,880 --> 00:38:29,040
and two years later I was in a refugee
803
00:38:29,040 --> 00:38:30,540
coordinator's office in Richmond
804
00:38:30,540 --> 00:38:31,980
Virginia
805
00:38:31,980 --> 00:38:35,280
and this picture had been torn out of
806
00:38:35,280 --> 00:38:38,880
the magazine and and put on the wall
807
00:38:38,880 --> 00:38:41,099
and I you know I I just went I was
808
00:38:41,099 --> 00:38:43,859
startled and I said oh my gosh
809
00:38:43,859 --> 00:38:46,920
uh and the refugee coroner looked at the
810
00:38:46,920 --> 00:38:49,560
picture and said
811
00:38:49,560 --> 00:38:52,020
oh yeah well she's one of our refugees
812
00:38:52,020 --> 00:38:54,119
her family her family's fine she's
813
00:38:54,119 --> 00:38:56,880
working at Kentucky Fried Chicken her
814
00:38:56,880 --> 00:38:58,920
husband's working at Walmart if the
815
00:38:58,920 --> 00:39:00,839
baby's fine and you know
816
00:39:00,839 --> 00:39:04,020
and I just looked at him and said you
817
00:39:04,020 --> 00:39:05,460
know her
818
00:39:05,460 --> 00:39:07,500
and he said yeah oh yeah
819
00:39:07,500 --> 00:39:11,040
yeah and I thought geez Annie you don't
820
00:39:11,040 --> 00:39:14,339
get to give up I mean I didn't get her
821
00:39:14,339 --> 00:39:16,440
out of the refugee camp this Aid
822
00:39:16,440 --> 00:39:19,200
organization did and if I can help those
823
00:39:19,200 --> 00:39:22,440
eight organizations continue to to lift
824
00:39:22,440 --> 00:39:24,480
people out of their circumstances that's
825
00:39:24,480 --> 00:39:25,859
what I want to do for the rest of my
826
00:39:25,859 --> 00:39:28,020
life so I called my girlfriends for some
827
00:39:28,020 --> 00:39:29,339
of the best photographers in the world
828
00:39:29,339 --> 00:39:31,920
and they had all all experienced the
829
00:39:31,920 --> 00:39:33,660
same thing an understanding that women
830
00:39:33,660 --> 00:39:35,700
these women were fabulous and were
831
00:39:35,700 --> 00:39:37,680
misrepresented and I asked them okay
832
00:39:37,680 --> 00:39:40,140
we've learned from these girls that when
833
00:39:40,140 --> 00:39:41,520
they work together they can get anything
834
00:39:41,520 --> 00:39:44,400
done so how about we work together and
835
00:39:44,400 --> 00:39:46,560
they all said yes and we started ripple
836
00:39:46,560 --> 00:39:48,119
effect images
837
00:39:48,119 --> 00:39:53,339
and what we do is we cover success
838
00:39:53,339 --> 00:39:56,400
in programs that help women become
839
00:39:56,400 --> 00:39:57,780
empowered
840
00:39:57,780 --> 00:40:00,920
and then we create
841
00:40:00,920 --> 00:40:03,420
fundraising materials for them we make
842
00:40:03,420 --> 00:40:06,359
films and we do fantastic pictures so
843
00:40:06,359 --> 00:40:08,640
that they have a better way of telling
844
00:40:08,640 --> 00:40:11,160
their own story of success
845
00:40:11,160 --> 00:40:13,440
and it's just been
846
00:40:13,440 --> 00:40:16,920
the most important thing in my career to
847
00:40:16,920 --> 00:40:19,859
do this and a lot of it is a combination
848
00:40:19,859 --> 00:40:23,220
of women and environment and women and
849
00:40:23,220 --> 00:40:25,140
climate change these are kids seeing
850
00:40:25,140 --> 00:40:26,460
water come out of the ground for the
851
00:40:26,460 --> 00:40:29,180
very first time
852
00:40:29,280 --> 00:40:31,079
and
853
00:40:31,079 --> 00:40:35,160
it works you know we've we've uh
854
00:40:35,160 --> 00:40:38,220
done over 50 films and we have a photo
855
00:40:38,220 --> 00:40:42,060
Archive of over 50 000 images and our
856
00:40:42,060 --> 00:40:43,680
photographers
857
00:40:43,680 --> 00:40:45,180
are the best
858
00:40:45,180 --> 00:40:47,460
you know Carol Goosey I think she's won
859
00:40:47,460 --> 00:40:49,260
more pulitzers than anyone in the
860
00:40:49,260 --> 00:40:52,079
history of photography Amy Vitale who's
861
00:40:52,079 --> 00:40:54,780
doing heavy lifting in Africa to to
862
00:40:54,780 --> 00:40:56,720
promote things Lynn Johnson
863
00:40:56,720 --> 00:41:01,500
Daniel berhulik John stanbeyer these are
864
00:41:01,500 --> 00:41:05,579
such great people and they are telling
865
00:41:05,579 --> 00:41:07,980
these stories in a way that makes a huge
866
00:41:07,980 --> 00:41:08,880
difference
867
00:41:08,880 --> 00:41:11,339
so our Aid beneficiaries have been able
868
00:41:11,339 --> 00:41:13,700
to raise well over 10 million dollars
869
00:41:13,700 --> 00:41:16,140
using these assets that we've given to
870
00:41:16,140 --> 00:41:16,920
them
871
00:41:16,920 --> 00:41:19,740
and that what's better than that you
872
00:41:19,740 --> 00:41:22,079
know you're telling stories you're
873
00:41:22,079 --> 00:41:24,420
you're telling truths that don't get
874
00:41:24,420 --> 00:41:26,700
covered very often because it's actually
875
00:41:26,700 --> 00:41:28,980
easier to tell stories of disaster than
876
00:41:28,980 --> 00:41:30,480
of success
877
00:41:30,480 --> 00:41:33,300
and so that's a lot of what gets covered
878
00:41:33,300 --> 00:41:35,579
education is one of our pillars I mean
879
00:41:35,579 --> 00:41:37,619
when you educate a girl she is going to
880
00:41:37,619 --> 00:41:39,000
have a different life
881
00:41:39,000 --> 00:41:42,359
and you know the good news is and you
882
00:41:42,359 --> 00:41:43,980
never hear it
883
00:41:43,980 --> 00:41:47,940
right now apart from the pandemic
884
00:41:47,940 --> 00:41:50,099
there's less extreme poverty there's
885
00:41:50,099 --> 00:41:52,619
less disease there's more kids in school
886
00:41:52,619 --> 00:41:55,800
the world is getting better but we don't
887
00:41:55,800 --> 00:41:58,640
get to hear that and it's getting better
888
00:41:58,640 --> 00:42:02,099
because girls and women are being
889
00:42:02,099 --> 00:42:04,079
empowered
890
00:42:04,079 --> 00:42:06,540
and that will affect their entire
891
00:42:06,540 --> 00:42:07,619
communities
892
00:42:07,619 --> 00:42:09,540
and even women who've never had the
893
00:42:09,540 --> 00:42:11,339
luxury of an education can be taught
894
00:42:11,339 --> 00:42:14,160
skills you know economic independence is
895
00:42:14,160 --> 00:42:17,040
so important so you know like this woman
896
00:42:17,040 --> 00:42:19,740
went to this place and she built 50
897
00:42:19,740 --> 00:42:21,300
solar lanterns
898
00:42:21,300 --> 00:42:23,579
and when she was this is her taking her
899
00:42:23,579 --> 00:42:25,320
final exam
900
00:42:25,320 --> 00:42:26,940
they give her a broken one and see if
901
00:42:26,940 --> 00:42:28,200
she can fix it
902
00:42:28,200 --> 00:42:31,560
and of course she could fix it so then
903
00:42:31,560 --> 00:42:33,900
she gets to take the 50 lanterns back to
904
00:42:33,900 --> 00:42:36,660
her home Village and just look at her
905
00:42:36,660 --> 00:42:39,599
body language when she arrives and gives
906
00:42:39,599 --> 00:42:42,180
all her girlfriends who've never had
907
00:42:42,180 --> 00:42:43,619
electricity
908
00:42:43,619 --> 00:42:47,160
the gift of light a bottle of light that
909
00:42:47,160 --> 00:42:49,740
will help them in so many ways just you
910
00:42:49,740 --> 00:42:51,780
know
911
00:42:51,780 --> 00:42:55,560
thank you these women are extraordinary
912
00:42:55,560 --> 00:42:57,000
this woman
913
00:42:57,000 --> 00:42:59,579
not a day of education but she was
914
00:42:59,579 --> 00:43:02,880
taught to run a a desalinator a solar
915
00:43:02,880 --> 00:43:05,040
desalinator in one of the driest parts
916
00:43:05,040 --> 00:43:08,040
of India so she's like more important
917
00:43:08,040 --> 00:43:10,859
than the mayor in her Village
918
00:43:10,859 --> 00:43:13,140
I went to cover I went with a health
919
00:43:13,140 --> 00:43:14,940
group because we cut health is another
920
00:43:14,940 --> 00:43:18,420
one of our pillars and you know we were
921
00:43:18,420 --> 00:43:20,880
going to visit salt workers and a lot of
922
00:43:20,880 --> 00:43:23,099
it's done by girls and women it's a
923
00:43:23,099 --> 00:43:25,079
tough job and the salt goes everywhere
924
00:43:25,079 --> 00:43:27,119
you can see
925
00:43:27,119 --> 00:43:28,740
um so they were trying to help these
926
00:43:28,740 --> 00:43:31,140
women with the health issues and you can
927
00:43:31,140 --> 00:43:33,359
here's a couple of the girls and women
928
00:43:33,359 --> 00:43:35,700
working in assault mine
929
00:43:35,700 --> 00:43:38,400
but at the end of the day
930
00:43:38,400 --> 00:43:40,440
this little girl went over and she had a
931
00:43:40,440 --> 00:43:42,240
solar Lantern which I hadn't seen so I'm
932
00:43:42,240 --> 00:43:44,280
like cool what you know what what do you
933
00:43:44,280 --> 00:43:45,960
do with your solar Lantern
934
00:43:45,960 --> 00:43:48,180
and she told me that because she has to
935
00:43:48,180 --> 00:43:51,000
work during the day the solar Lantern
936
00:43:51,000 --> 00:43:53,819
lets her go to school at night
937
00:43:53,819 --> 00:43:55,680
and I've I did some research and found
938
00:43:55,680 --> 00:43:58,200
out that seventy thousand kids in her
939
00:43:58,200 --> 00:44:00,300
region were now going to night school
940
00:44:00,300 --> 00:44:02,819
because of solar lanterns
941
00:44:02,819 --> 00:44:04,859
that's how they get out of the salt mine
942
00:44:04,859 --> 00:44:08,240
that's how they get out
943
00:44:09,839 --> 00:44:14,640
and I was in Tanzania and I I met this
944
00:44:14,640 --> 00:44:17,579
group of women Maasai women and the
945
00:44:17,579 --> 00:44:19,319
Maasai tribes you know they're pastoral
946
00:44:19,319 --> 00:44:21,359
so they have cattle and animals but they
947
00:44:21,359 --> 00:44:23,700
live in these little Villages as you can
948
00:44:23,700 --> 00:44:25,440
see behind these women that are called
949
00:44:25,440 --> 00:44:28,859
bombas and at night they are trapped
950
00:44:28,859 --> 00:44:31,260
inside their houses because
951
00:44:31,260 --> 00:44:33,900
they can put the cattle in pens but the
952
00:44:33,900 --> 00:44:36,000
but the Lions and the leopards and all
953
00:44:36,000 --> 00:44:38,099
those animals are going to come in
954
00:44:38,099 --> 00:44:40,319
and so this group of women said well
955
00:44:40,319 --> 00:44:41,640
enough of that
956
00:44:41,640 --> 00:44:44,760
and so the first thing they did is and I
957
00:44:44,760 --> 00:44:47,040
walked with them for about two hours to
958
00:44:47,040 --> 00:44:50,040
a stranger's house and they punched a
959
00:44:50,040 --> 00:44:51,359
hole in the roof and they built a
960
00:44:51,359 --> 00:44:54,240
chimney to to ventilate her her house
961
00:44:54,240 --> 00:44:57,300
because most people don't realize the
962
00:44:57,300 --> 00:45:00,300
number one killer of women
963
00:45:00,300 --> 00:45:02,819
and of children under five
964
00:45:02,819 --> 00:45:05,040
is indoor pollution
965
00:45:05,040 --> 00:45:07,980
from heat and cooking fires it's number
966
00:45:07,980 --> 00:45:10,800
one we should know that so anyway they
967
00:45:10,800 --> 00:45:12,540
started venting the homes and what I
968
00:45:12,540 --> 00:45:14,460
loved is here's this little girl she's
969
00:45:14,460 --> 00:45:16,980
carrying her baby sister and she is
970
00:45:16,980 --> 00:45:19,859
witnessing the women
971
00:45:19,859 --> 00:45:23,400
solve the problem in their community
972
00:45:23,400 --> 00:45:25,140
how cool is that
973
00:45:25,140 --> 00:45:28,079
you know we all want to see success in
974
00:45:28,079 --> 00:45:31,680
someone who who looks like us
975
00:45:31,680 --> 00:45:33,839
they they came back with a solar panel
976
00:45:33,839 --> 00:45:36,960
I'm not kidding and these gals
977
00:45:36,960 --> 00:45:39,180
sat down and did the entire wiring for
978
00:45:39,180 --> 00:45:41,940
the solar panel and put it on top of the
979
00:45:41,940 --> 00:45:45,420
house because the the you know the
980
00:45:45,420 --> 00:45:47,640
Predators will not come in
981
00:45:47,640 --> 00:45:48,960
if there's light
982
00:45:48,960 --> 00:45:51,000
they won't come into that Village if
983
00:45:51,000 --> 00:45:53,460
there's light there and so this solar
984
00:45:53,460 --> 00:45:56,220
panel will protect the entire community
985
00:45:56,220 --> 00:45:59,640
and it's being done by women and this is
986
00:45:59,640 --> 00:46:01,800
the woman who for the first time in her
987
00:46:01,800 --> 00:46:03,839
life could cook without breathing in
988
00:46:03,839 --> 00:46:07,099
toxic smoke
989
00:46:07,920 --> 00:46:10,200
what I think we all want in our
990
00:46:10,200 --> 00:46:13,260
photographs is intimacy
991
00:46:13,260 --> 00:46:15,839
I think the goal no matter what kind of
992
00:46:15,839 --> 00:46:18,540
Photography you love you want some kind
993
00:46:18,540 --> 00:46:21,599
of intimacy in your images
994
00:46:21,599 --> 00:46:26,040
and with intimacy comes empathy
995
00:46:26,040 --> 00:46:30,480
and education and learning so
996
00:46:30,480 --> 00:46:34,800
I think as we come to understand light
997
00:46:34,800 --> 00:46:39,060
as we come to understand composition
998
00:46:39,060 --> 00:46:44,220
we then move on to a deeper form of
999
00:46:44,220 --> 00:46:47,520
earning moments and I say earning very
1000
00:46:47,520 --> 00:46:50,040
sincerely because
1001
00:46:50,040 --> 00:46:53,460
these kinds of images
1002
00:46:53,460 --> 00:46:56,280
are it's not a drive-by shooting it
1003
00:46:56,280 --> 00:46:58,280
means you you
1004
00:46:58,280 --> 00:47:02,040
sincerely give some of your time
1005
00:47:02,040 --> 00:47:04,200
and your energy
1006
00:47:04,200 --> 00:47:08,460
and your compassion
1007
00:47:08,460 --> 00:47:11,579
to people or to wildlife in a way that
1008
00:47:11,579 --> 00:47:15,119
is non-threatening so when I was lucky
1009
00:47:15,119 --> 00:47:16,260
enough to learn a little bit about
1010
00:47:16,260 --> 00:47:18,000
Wildlife photography
1011
00:47:18,000 --> 00:47:20,700
it also informed my ability to work with
1012
00:47:20,700 --> 00:47:21,720
people
1013
00:47:21,720 --> 00:47:24,000
because you just have to accept you're
1014
00:47:24,000 --> 00:47:25,440
in their world
1015
00:47:25,440 --> 00:47:28,079
you have to abide by their way of doing
1016
00:47:28,079 --> 00:47:29,220
things
1017
00:47:29,220 --> 00:47:31,560
or they will flee
1018
00:47:31,560 --> 00:47:34,020
and if we can just put that in our
1019
00:47:34,020 --> 00:47:36,240
hearts and put the same kind of time
1020
00:47:36,240 --> 00:47:39,480
into photographing the human animal
1021
00:47:39,480 --> 00:47:43,200
the results are are moving and and
1022
00:47:43,200 --> 00:47:49,200
important and we can tell a deeper story
1023
00:47:49,200 --> 00:47:51,060
foreign
1024
00:47:51,060 --> 00:47:54,240
and that's what that's what makes me get
1025
00:47:54,240 --> 00:47:56,579
up every day
1026
00:47:56,579 --> 00:47:59,579
privilege of telling people's stories so
1027
00:47:59,579 --> 00:48:03,119
that we all understand a little better
1028
00:48:03,119 --> 00:48:06,599
and it doesn't matter where we are
1029
00:48:06,599 --> 00:48:08,579
the stories are there there you guys
1030
00:48:08,579 --> 00:48:10,740
have stories in your backyard
1031
00:48:10,740 --> 00:48:12,960
in your community
1032
00:48:12,960 --> 00:48:14,400
and
1033
00:48:14,400 --> 00:48:18,599
you know I hope I can encourage you
1034
00:48:18,599 --> 00:48:21,119
to wake up in the morning and say I am
1035
00:48:21,119 --> 00:48:22,800
going to find a story
1036
00:48:22,800 --> 00:48:25,560
about something I care about
1037
00:48:25,560 --> 00:48:29,880
and within that story I'm going to grow
1038
00:48:29,880 --> 00:48:32,339
and because of that story I might be
1039
00:48:32,339 --> 00:48:34,980
able to have some impact
1040
00:48:34,980 --> 00:48:37,619
I might be able to open people's eyes to
1041
00:48:37,619 --> 00:48:41,960
something that they just didn't realize
1042
00:48:42,300 --> 00:48:44,579
and what's better than that
1043
00:48:44,579 --> 00:48:45,900
you know
1044
00:48:45,900 --> 00:48:47,640
to wake people up to bring people
1045
00:48:47,640 --> 00:48:50,520
together to take fear out of our Lives
1046
00:48:50,520 --> 00:48:53,280
because we feel compassion and empathy
1047
00:48:53,280 --> 00:48:54,839
and joy
1048
00:48:54,839 --> 00:48:57,900
the joy of life
1049
00:48:57,900 --> 00:48:59,640
so
1050
00:48:59,640 --> 00:49:02,880
you know I this is what
1051
00:49:02,880 --> 00:49:06,060
I've been privileged to learn
1052
00:49:06,060 --> 00:49:08,819
starting with National Geographic and
1053
00:49:08,819 --> 00:49:10,380
then through the wonderful Aid
1054
00:49:10,380 --> 00:49:12,000
organizations I've been lucky enough to
1055
00:49:12,000 --> 00:49:13,920
work with
1056
00:49:13,920 --> 00:49:14,940
um
1057
00:49:14,940 --> 00:49:17,460
I've seen the world even though I grew
1058
00:49:17,460 --> 00:49:19,140
up in a family where we never left the
1059
00:49:19,140 --> 00:49:20,400
state
1060
00:49:20,400 --> 00:49:22,680
and I've also worked in every single
1061
00:49:22,680 --> 00:49:24,599
state in our country which I never
1062
00:49:24,599 --> 00:49:27,000
thought would happen
1063
00:49:27,000 --> 00:49:31,680
but in all of it what I want is for my
1064
00:49:31,680 --> 00:49:34,980
pictures to make a difference
1065
00:49:34,980 --> 00:49:38,280
to um somehow sometimes raise money
1066
00:49:38,280 --> 00:49:40,560
which I love
1067
00:49:40,560 --> 00:49:44,400
um but also to have people stop and and
1068
00:49:44,400 --> 00:49:48,420
pause in their lives and say oh my gosh
1069
00:49:48,420 --> 00:49:50,220
what is that that's
1070
00:49:50,220 --> 00:49:52,260
extraordinary
1071
00:49:52,260 --> 00:49:54,480
and then they can be led into how they
1072
00:49:54,480 --> 00:49:57,300
can participate to save this creature or
1073
00:49:57,300 --> 00:50:01,859
to to help these women or to just
1074
00:50:01,859 --> 00:50:04,380
send pictures to your kids going look
1075
00:50:04,380 --> 00:50:08,119
what happened on my little Lake today
1076
00:50:09,180 --> 00:50:12,240
the other thing that I really hope you
1077
00:50:12,240 --> 00:50:16,500
guys will do is have fun I just you know
1078
00:50:16,500 --> 00:50:19,020
I was so lucky early in my career but I
1079
00:50:19,020 --> 00:50:20,460
just wasn't having a whole lot of fun
1080
00:50:20,460 --> 00:50:22,740
because I was too scared that they'd
1081
00:50:22,740 --> 00:50:25,440
figure out they hired the wrong person
1082
00:50:25,440 --> 00:50:29,700
and so go out there get in the water get
1083
00:50:29,700 --> 00:50:32,339
lay on your back you know go to the
1084
00:50:32,339 --> 00:50:34,920
market just be ready for whatever is
1085
00:50:34,920 --> 00:50:37,980
coming and you just don't know when it
1086
00:50:37,980 --> 00:50:39,599
might happen I was with this woman in
1087
00:50:39,599 --> 00:50:41,460
Ecuador oh sudden this mime comes out of
1088
00:50:41,460 --> 00:50:42,839
nowhere you know
1089
00:50:42,839 --> 00:50:45,540
and the baby's like what you doing you
1090
00:50:45,540 --> 00:50:47,599
know
1091
00:50:47,760 --> 00:50:50,900
get on the ride
1092
00:50:50,940 --> 00:50:53,900
get in the water
1093
00:50:54,480 --> 00:50:58,319
I'm going to finish with a little day in
1094
00:50:58,319 --> 00:51:00,300
my life
1095
00:51:00,300 --> 00:51:03,540
that where I learned so much about the
1096
00:51:03,540 --> 00:51:06,780
basic Joy of photography I was invited
1097
00:51:06,780 --> 00:51:10,380
out into the middle of nowhere
1098
00:51:10,380 --> 00:51:12,059
and there was a family that was having a
1099
00:51:12,059 --> 00:51:13,380
real cattle branding and I don't know
1100
00:51:13,380 --> 00:51:14,579
how many of you guys have been lucky
1101
00:51:14,579 --> 00:51:17,099
enough to attend one but
1102
00:51:17,099 --> 00:51:18,780
for the family it's bigger than
1103
00:51:18,780 --> 00:51:20,640
Christmas I mean everybody shows up
1104
00:51:20,640 --> 00:51:22,500
Grandma's making pies and the guy you
1105
00:51:22,500 --> 00:51:23,880
know everybody's working everybody's
1106
00:51:23,880 --> 00:51:25,920
eating everybody's laughing
1107
00:51:25,920 --> 00:51:28,800
so it was such a remote Ranch that they
1108
00:51:28,800 --> 00:51:31,800
invited me to stay in the you know in
1109
00:51:31,800 --> 00:51:35,040
their ranch house so I'm grateful and
1110
00:51:35,040 --> 00:51:37,260
the next morning I wake up because
1111
00:51:37,260 --> 00:51:39,119
there's this soft light coming through
1112
00:51:39,119 --> 00:51:41,520
the window and I look out and I see this
1113
00:51:41,520 --> 00:51:44,280
Sky which I call a mackerel sky and you
1114
00:51:44,280 --> 00:51:46,079
hardly ever get them I'm like oh
1115
00:51:46,079 --> 00:51:48,480
and the sun wasn't up yet but the horses
1116
00:51:48,480 --> 00:51:50,220
were in the pasture so I grabbed my
1117
00:51:50,220 --> 00:51:53,099
camera and I ran down to the fence and
1118
00:51:53,099 --> 00:51:56,040
this horse came right to me and I'm like
1119
00:51:56,040 --> 00:51:56,880
oh
1120
00:51:56,880 --> 00:51:59,640
shooting and um and then you know it all
1121
00:51:59,640 --> 00:52:02,400
fell apart and I remember vividly going
1122
00:52:02,400 --> 00:52:04,200
whoa
1123
00:52:04,200 --> 00:52:05,880
and I turned around and that's when I
1124
00:52:05,880 --> 00:52:07,859
saw like four or five cowboys leaning up
1125
00:52:07,859 --> 00:52:09,359
against a fence looking at the crazy
1126
00:52:09,359 --> 00:52:12,000
lady from National Geographic
1127
00:52:12,000 --> 00:52:13,980
and that's when I realized I was in a
1128
00:52:13,980 --> 00:52:17,040
t-shirt and underwear
1129
00:52:17,040 --> 00:52:19,200
because I was so excited about the light
1130
00:52:19,200 --> 00:52:20,940
and the clouds and the horses and they
1131
00:52:20,940 --> 00:52:22,920
you know that I forgot to put my pants
1132
00:52:22,920 --> 00:52:24,559
on
1133
00:52:24,559 --> 00:52:28,260
and I wish for each and every one of you
1134
00:52:28,260 --> 00:52:31,319
that you have days like that as
1135
00:52:31,319 --> 00:52:34,200
photographers where you're just having
1136
00:52:34,200 --> 00:52:36,900
the so much fun you forget to put your
1137
00:52:36,900 --> 00:52:38,400
pants on so these are just pictures from
1138
00:52:38,400 --> 00:52:41,180
the rest of that day
1139
00:52:41,760 --> 00:52:44,940
and I try to tell a story every day
1140
00:52:44,940 --> 00:52:47,880
but places like this are just
1141
00:52:47,880 --> 00:52:50,579
alive
1142
00:52:50,579 --> 00:52:53,540
this was the cook
1143
00:52:56,280 --> 00:52:58,260
the uncle got arrested several times
1144
00:52:58,260 --> 00:53:00,800
that day
1145
00:53:01,980 --> 00:53:04,260
and this little guy came to me at the
1146
00:53:04,260 --> 00:53:06,240
end of the day and he was seven years
1147
00:53:06,240 --> 00:53:08,520
old I remember and he went you won't see
1148
00:53:08,520 --> 00:53:10,680
me wrestle a steer
1149
00:53:10,680 --> 00:53:13,380
and I'm like yes I do okay let's go so
1150
00:53:13,380 --> 00:53:15,180
he goes over to this little calf and he
1151
00:53:15,180 --> 00:53:18,540
wrestles and wrestles calf did not move
1152
00:53:18,540 --> 00:53:20,040
an inch
1153
00:53:20,040 --> 00:53:22,200
it's looking at me like okay here we go
1154
00:53:22,200 --> 00:53:23,339
again
1155
00:53:23,339 --> 00:53:25,740
so I said well does your little calf
1156
00:53:25,740 --> 00:53:27,300
have a name yup
1157
00:53:27,300 --> 00:53:29,880
his name is Michelangelo
1158
00:53:29,880 --> 00:53:32,460
I thought great parenting out here in
1159
00:53:32,460 --> 00:53:34,559
the middle of the United States he knows
1160
00:53:34,559 --> 00:53:35,940
who one of the most important artists
1161
00:53:35,940 --> 00:53:37,380
that ever lived was
1162
00:53:37,380 --> 00:53:39,059
and then he said
1163
00:53:39,059 --> 00:53:41,040
I got some other ones back at the barn
1164
00:53:41,040 --> 00:53:43,319
name for the other Ninja Turtles
1165
00:53:43,319 --> 00:53:45,440
thank you
1166
00:53:46,200 --> 00:53:50,040
we are funny and we are alive and thank
1167
00:53:50,040 --> 00:53:54,380
you so much for coming to hear my talk
1168
00:53:54,380 --> 00:54:01,269
[Applause]
1169
00:54:25,220 --> 00:54:27,540
introducing the new paybu credit card
1170
00:54:27,540 --> 00:54:30,240
you can save the tax or choose special
1171
00:54:30,240 --> 00:54:32,099
financing for your purchases made on
1172
00:54:32,099 --> 00:54:34,200
your payboo credit card so you want to
1173
00:54:34,200 --> 00:54:36,240
save the tax on a camera laptop and
1174
00:54:36,240 --> 00:54:38,640
drone no problem no need to wait for
1175
00:54:38,640 --> 00:54:40,440
credits or cash back like other credit
1176
00:54:40,440 --> 00:54:43,500
cards the b h payboo card pays you back
1177
00:54:43,500 --> 00:54:46,440
instantly or save over time and choose
1178
00:54:46,440 --> 00:54:48,780
special financing and pay it off over 6
1179
00:54:48,780 --> 00:54:51,480
or 12 months it's easy use your new
1180
00:54:51,480 --> 00:54:54,300
payboo card as payment at checkout then
1181
00:54:54,300 --> 00:54:55,800
choose your available options either
1182
00:54:55,800 --> 00:54:58,440
paybu savings or special financing see
1183
00:54:58,440 --> 00:55:00,240
your savings or promotional plan right
1184
00:55:00,240 --> 00:55:02,300
on your receipt in-store or online
1185
00:55:02,300 --> 00:55:05,160
applying is easy your approved paybook
1186
00:55:05,160 --> 00:55:07,440
card will be in available for a first
1187
00:55:07,440 --> 00:55:09,839
purchase at checkout the new payboo card
1188
00:55:09,839 --> 00:55:12,180
same funny name your choice of exclusive
1189
00:55:12,180 --> 00:55:15,379
benefits apply today
1190
00:55:17,040 --> 00:55:18,660
this is a brief history of b h
1191
00:55:18,660 --> 00:55:20,400
everyone's favorite photo and video
1192
00:55:20,400 --> 00:55:21,240
store
1193
00:55:21,240 --> 00:55:23,819
the year was 1973. the Mets went to the
1194
00:55:23,819 --> 00:55:25,740
World Series the first cell phone call
1195
00:55:25,740 --> 00:55:26,760
was made
1196
00:55:26,760 --> 00:55:28,260
and blamey and Hermann opened a
1197
00:55:28,260 --> 00:55:30,059
specialty photography shop at 17 Warren
1198
00:55:30,059 --> 00:55:31,440
Street New York City
1199
00:55:31,440 --> 00:55:34,140
they had a simple philosophy be honest
1200
00:55:34,140 --> 00:55:36,119
treat people right and they will come
1201
00:55:36,119 --> 00:55:39,660
back thanks Irving also free candy and
1202
00:55:39,660 --> 00:55:41,760
it worked over the next 20 years we
1203
00:55:41,760 --> 00:55:44,099
expanded a move to West 17th Street and
1204
00:55:44,099 --> 00:55:46,319
34th Street and 9th Avenue and added
1205
00:55:46,319 --> 00:55:48,660
more products lighting binoculars
1206
00:55:48,660 --> 00:55:50,640
telescopes audio video tripods computers
1207
00:55:50,640 --> 00:55:52,079
printers mobile televisions projectors
1208
00:55:52,079 --> 00:55:54,300
drones and even more free candy now it's
1209
00:55:54,300 --> 00:55:58,079
three stories on over 400 000 products
1210
00:55:58,079 --> 00:55:59,880
over a thousand employees
1211
00:55:59,880 --> 00:56:01,559
we take millions of orders online and
1212
00:56:01,559 --> 00:56:04,559
ship to 179 countries and Counting
1213
00:56:04,559 --> 00:56:06,660
you can talk to us in person on the
1214
00:56:06,660 --> 00:56:09,900
phone DNA chocolate or online
1215
00:56:09,900 --> 00:56:12,059
check out our checkout baskets also
1216
00:56:12,059 --> 00:56:14,099
check out our checkout numbers also
1217
00:56:14,099 --> 00:56:16,619
check out the Flair on Murray's vest and
1218
00:56:16,619 --> 00:56:18,480
everyone's favorite part are conveyor
1219
00:56:18,480 --> 00:56:21,180
belt the benefit of the conveyor belt is
1220
00:56:21,180 --> 00:56:22,380
you don't have to worry about the
1221
00:56:22,380 --> 00:56:23,940
product or schlep it around anymore
1222
00:56:23,940 --> 00:56:27,000
until checkup nice the owners they still
1223
00:56:27,000 --> 00:56:29,240
come to work
1224
00:56:30,000 --> 00:56:32,160
to work anyway this is Jeanette oh sorry
1225
00:56:32,160 --> 00:56:34,440
she's busy this is our warehouse this is
1226
00:56:34,440 --> 00:56:36,000
yaakov and Lady fighting over lighting
1227
00:56:36,000 --> 00:56:36,960
kits
1228
00:56:36,960 --> 00:56:39,839
b h is not a chain b h is open every day
1229
00:56:39,839 --> 00:56:41,940
except Saturdays of course
1230
00:56:41,940 --> 00:56:44,460
now you know almost the whole story
1231
00:56:44,460 --> 00:56:47,599
we are b h
1232
00:56:56,720 --> 00:56:59,720
thank you
1233
00:57:01,750 --> 00:57:05,059
[Music]
1234
00:57:29,910 --> 00:57:32,180
[Music]
1235
00:57:32,180 --> 00:57:35,299
thank you
1236
00:57:39,030 --> 00:57:49,639
[Music]
1237
00:57:57,040 --> 00:58:01,740
[Music]
1238
00:58:01,740 --> 00:58:03,340
foreign
1239
00:58:03,340 --> 00:58:06,479
[Music]
1240
00:58:10,190 --> 00:58:13,289
[Music]
1241
00:58:20,730 --> 00:58:36,179
[Music]
1242
00:58:40,440 --> 00:58:43,440
foreign
1243
00:58:51,350 --> 00:58:58,960
[Music]
1244
00:59:02,330 --> 00:59:05,440
[Music]
1245
00:59:13,980 --> 00:59:16,980
foreign
1246
00:59:54,430 --> 00:59:58,509
[Music]
1247
01:00:01,680 --> 01:00:07,460
[Music]
1248
01:00:08,280 --> 01:00:11,280
foreign
1249
01:00:19,510 --> 01:00:22,799
[Music]
1250
01:00:26,490 --> 01:00:29,609
[Music]
1251
01:00:46,480 --> 01:00:48,380
[Music]
1252
01:00:48,380 --> 01:00:52,040
what here we go
1253
01:00:56,940 --> 01:00:59,940
foreign
1254
01:01:46,880 --> 01:01:49,200
introducing the new paybu credit card
1255
01:01:49,200 --> 01:01:51,839
you can save the tax or choose special
1256
01:01:51,839 --> 01:01:53,700
financing for your purchases made on
1257
01:01:53,700 --> 01:01:55,799
your paybu credit card so you want to
1258
01:01:55,799 --> 01:01:57,780
save the tax on a camera laptop and
1259
01:01:57,780 --> 01:02:00,180
drone no problem no need to wait for
1260
01:02:00,180 --> 01:02:01,980
credits or cash back like other credit
1261
01:02:01,980 --> 01:02:04,980
cards the b h payboo card pays you back
1262
01:02:04,980 --> 01:02:07,980
instantly or save over time and choose
1263
01:02:07,980 --> 01:02:10,319
special financing and pay it off over 6
1264
01:02:10,319 --> 01:02:13,020
or 12 months it's easy use your new
1265
01:02:13,020 --> 01:02:15,839
payboo card as payment at checkout then
1266
01:02:15,839 --> 01:02:17,339
choose your available options either
1267
01:02:17,339 --> 01:02:19,980
paybu savings or special financing see
1268
01:02:19,980 --> 01:02:21,780
your savings or promotional plan right
1269
01:02:21,780 --> 01:02:23,780
on your receipt in-store or online
1270
01:02:23,780 --> 01:02:26,700
applying is easy your approved paybook
1271
01:02:26,700 --> 01:02:28,740
card will be instantly available for a
1272
01:02:28,740 --> 01:02:30,660
first purchase at checkout the new
1273
01:02:30,660 --> 01:02:33,000
payboo card same funny name your choice
1274
01:02:33,000 --> 01:02:36,859
of exclusive benefits apply today
1275
01:02:37,140 --> 01:02:40,140
foreign
1276
01:03:05,510 --> 01:03:08,959
[Music]
1277
01:03:38,960 --> 01:03:41,880
it's extreme environment over time has
1278
01:03:41,880 --> 01:03:43,859
shaped the landscape itself it's shaped
1279
01:03:43,859 --> 01:03:45,780
the animals that live here and it is
1280
01:03:45,780 --> 01:03:48,599
very much shaped its human history you
1281
01:03:48,599 --> 01:03:49,980
really do feel when you're here like
1282
01:03:49,980 --> 01:03:53,819
you're living on the edge of the world
1283
01:03:53,819 --> 01:03:55,500
we're in some of the most beautiful
1284
01:03:55,500 --> 01:03:58,260
fjords that exist on the planet we're
1285
01:03:58,260 --> 01:04:00,480
always looking to find polar bears and
1286
01:04:00,480 --> 01:04:02,520
already as we have dropped our anchor we
1287
01:04:02,520 --> 01:04:05,819
have seen several it's Barren and Rich
1288
01:04:05,819 --> 01:04:07,440
at the same time and that's what I find
1289
01:04:07,440 --> 01:04:08,940
amazing
1290
01:04:08,940 --> 01:04:11,099
monstrous amounts of seabirds here
1291
01:04:11,099 --> 01:04:13,020
nesting in the Millions
1292
01:04:13,020 --> 01:04:16,500
Iceland really is the land of Fire and
1293
01:04:16,500 --> 01:04:17,720
Ice
1294
01:04:17,720 --> 01:04:21,299
it's the land it's the sea it's the
1295
01:04:21,299 --> 01:04:23,940
atmosphere it's really what the Arctic
1296
01:04:23,940 --> 01:04:26,839
is all about
1297
01:04:31,160 --> 01:04:34,079
our Voyage together explores where the
1298
01:04:34,079 --> 01:04:36,180
desert meets the sea
1299
01:04:36,180 --> 01:04:38,520
this whole set of mangroves right here
1300
01:04:38,520 --> 01:04:40,859
is a roosting area and a nesting area
1301
01:04:40,859 --> 01:04:44,099
for magnificent frigates wow how cool to
1302
01:04:44,099 --> 01:04:47,220
be back here today we traveled North
1303
01:04:47,220 --> 01:04:49,140
through whole Canal which is an
1304
01:04:49,140 --> 01:04:51,920
incredibly narrow channel
1305
01:04:51,920 --> 01:04:54,119
here's a place we have the opportunity
1306
01:04:54,119 --> 01:04:56,819
to see moms and calves some of them just
1307
01:04:56,819 --> 01:04:59,640
a few weeks old
1308
01:04:59,640 --> 01:05:02,339
it's a fantastically warm and wonderful
1309
01:05:02,339 --> 01:05:04,079
day here in Baja and we're seeing
1310
01:05:04,079 --> 01:05:05,520
incredible behavior from these gray
1311
01:05:05,520 --> 01:05:07,940
whales
1312
01:05:11,700 --> 01:05:14,480
no that was incredible
1313
01:05:14,480 --> 01:05:17,400
these large Keyhole sand dollars two to
1314
01:05:17,400 --> 01:05:19,619
three inches across
1315
01:05:19,619 --> 01:05:21,720
I had no idea how beautiful this place
1316
01:05:21,720 --> 01:05:23,400
was going to be
1317
01:05:23,400 --> 01:05:26,400
it's really quite unimaginable until
1318
01:05:26,400 --> 01:05:29,119
you've been here
1319
01:05:34,980 --> 01:05:37,380
we are in the ismos of Central America
1320
01:05:37,380 --> 01:05:40,140
it's one of the most diverse places on
1321
01:05:40,140 --> 01:05:42,680
our planet
1322
01:05:42,720 --> 01:05:45,180
we're very lucky to get to walk the best
1323
01:05:45,180 --> 01:05:49,460
kept tropical rainforest in mesoamerica
1324
01:05:50,010 --> 01:05:53,089
[Music]
1325
01:05:53,460 --> 01:05:57,059
cause which was absolutely awesome the
1326
01:05:57,059 --> 01:05:59,520
fish were outrageously beautiful schools
1327
01:05:59,520 --> 01:06:01,440
of fish little tiny things yellow
1328
01:06:01,440 --> 01:06:03,000
striped
1329
01:06:03,000 --> 01:06:05,760
it's great I love it running into Panama
1330
01:06:05,760 --> 01:06:07,920
Canal is one of the more exciting parts
1331
01:06:07,920 --> 01:06:10,619
of my job I just see uh mechanics behind
1332
01:06:10,619 --> 01:06:12,240
it I mean the technology just keeps
1333
01:06:12,240 --> 01:06:13,940
improving definitely the high point
1334
01:06:13,940 --> 01:06:17,640
everything is so special in this part of
1335
01:06:17,640 --> 01:06:19,799
the world welcome to the journey that
1336
01:06:19,799 --> 01:06:22,520
will change your life
1337
01:06:28,819 --> 01:06:32,760
this is a strange beautiful remarkable
1338
01:06:32,760 --> 01:06:35,760
place the word unique absolutely applies
1339
01:06:35,760 --> 01:06:37,980
here there are so many creatures that
1340
01:06:37,980 --> 01:06:39,630
exist nowhere else on Earth
1341
01:06:39,630 --> 01:06:42,789
[Music]
1342
01:06:43,079 --> 01:06:45,480
in the middle of equator isolated from
1343
01:06:45,480 --> 01:06:48,359
the rest of the world here animals don't
1344
01:06:48,359 --> 01:06:50,400
show concern to The Observers it's
1345
01:06:50,400 --> 01:06:53,400
something that you will never forget
1346
01:06:53,400 --> 01:06:56,640
we're with the giant tortoises and we're
1347
01:06:56,640 --> 01:07:00,359
walking through their natural home my
1348
01:07:00,359 --> 01:07:02,480
inner child is just like yes
1349
01:07:02,480 --> 01:07:05,099
Galapagos you never know what to expect
1350
01:07:05,099 --> 01:07:07,500
and I've often said that every single
1351
01:07:07,500 --> 01:07:09,599
week something new happens
1352
01:07:09,599 --> 01:07:11,640
look at this 91. don't move everybody
1353
01:07:11,640 --> 01:07:13,680
don't move it's going to pass by next to
1354
01:07:13,680 --> 01:07:15,859
us
1355
01:07:16,380 --> 01:07:18,119
never leave you if you go to the
1356
01:07:18,119 --> 01:07:20,099
Galapagos Islands you will have stories
1357
01:07:20,099 --> 01:07:24,140
for the rest of your life I promise you
1358
01:07:28,220 --> 01:07:30,960
as a photographer who works with
1359
01:07:30,960 --> 01:07:32,760
National Geographic it's such a
1360
01:07:32,760 --> 01:07:34,260
privilege and an honor to be able to
1361
01:07:34,260 --> 01:07:36,000
bring the National Geographic audience
1362
01:07:36,000 --> 01:07:37,980
[Music]
1363
01:07:37,980 --> 01:07:41,700
to visit some of the most remote spots
1364
01:07:41,700 --> 01:07:43,680
on the planet
1365
01:07:43,680 --> 01:07:45,660
investigating the native plants looking
1366
01:07:45,660 --> 01:07:48,900
for endemic Birds
1367
01:07:48,900 --> 01:07:50,940
Amanda right coming straight at us
1368
01:07:50,940 --> 01:07:52,799
straight ahead of us now you can see
1369
01:07:52,799 --> 01:07:54,539
them
1370
01:07:54,539 --> 01:07:58,200
it was amazing it was beautiful sharp
1371
01:07:58,200 --> 01:08:00,240
Ridge lines and Peaks that are so
1372
01:08:00,240 --> 01:08:03,420
defining for these islands people are
1373
01:08:03,420 --> 01:08:06,839
going back to their history and finding
1374
01:08:06,839 --> 01:08:09,180
ways to renew that so those layers of
1375
01:08:09,180 --> 01:08:11,039
history in the present day you know are
1376
01:08:11,039 --> 01:08:12,660
visible in everyday lives of the people
1377
01:08:12,660 --> 01:08:14,880
that we're meeting I've never seen
1378
01:08:14,880 --> 01:08:18,779
anything like it it's most pure in a way
1379
01:08:18,779 --> 01:08:21,600
because nobody's here this is the
1380
01:08:21,600 --> 01:08:23,698
postcard that we all buy or dream of
1381
01:08:23,698 --> 01:08:26,479
going to see
1382
01:08:29,479 --> 01:08:31,620
this is a brief history of b h
1383
01:08:31,620 --> 01:08:33,420
everyone's favorite photo and video
1384
01:08:33,420 --> 01:08:34,439
store
1385
01:08:34,439 --> 01:08:36,960
it was 1973. the Mets went to the World
1386
01:08:36,960 --> 01:08:38,939
Series the first cell phone call was
1387
01:08:38,939 --> 01:08:39,660
made
1388
01:08:39,660 --> 01:08:41,219
and blamey and Hermann opened a
1389
01:08:41,219 --> 01:08:42,899
specialty photography shop at 17 Warren
1390
01:08:42,899 --> 01:08:44,339
Street New York City
1391
01:08:44,339 --> 01:08:46,259
they had a simple philosophy
1392
01:08:46,259 --> 01:08:48,660
be honest treat people right and they
1393
01:08:48,660 --> 01:08:51,779
will come back thanks Irving also free
1394
01:08:51,779 --> 01:08:54,120
candy and it worked over the next 20
1395
01:08:54,120 --> 01:08:56,339
years we expanded a move to West 17th
1396
01:08:56,339 --> 01:08:58,259
Street and 34th Street and 9th Avenue
1397
01:08:58,259 --> 01:09:00,960
and added more products lighting
1398
01:09:00,960 --> 01:09:02,640
binoculars telescopes audio video
1399
01:09:02,640 --> 01:09:04,140
tripods computers printers mobile
1400
01:09:04,140 --> 01:09:05,640
televisions projectors drones and even
1401
01:09:05,640 --> 01:09:07,859
more free candy now it's three stories
1402
01:09:07,859 --> 01:09:10,979
and over 400 000 products
1403
01:09:10,979 --> 01:09:12,839
over a thousand employees
1404
01:09:12,839 --> 01:09:14,520
we take millions of orders online and
1405
01:09:14,520 --> 01:09:17,460
ship to 179 countries and Counting
1406
01:09:17,460 --> 01:09:19,560
you can talk to us in person on the
1407
01:09:19,560 --> 01:09:21,739
phone
1408
01:09:22,799 --> 01:09:25,020
check out our checkout baskets also
1409
01:09:25,020 --> 01:09:27,000
check out our checkout numbers also
1410
01:09:27,000 --> 01:09:29,580
check out the flare on Murray's vest and
1411
01:09:29,580 --> 01:09:31,380
everyone's favorite part are conveyor
1412
01:09:31,380 --> 01:09:34,140
belt the benefit of the conveyor belt is
1413
01:09:34,140 --> 01:09:35,339
you don't have to worry about the
1414
01:09:35,339 --> 01:09:36,899
product or schlep it around anymore
1415
01:09:36,899 --> 01:09:39,660
until checkout nice these these owners
1416
01:09:39,660 --> 01:09:41,960
they still look
1417
01:09:43,859 --> 01:09:46,259
s Jeanette oh sorry she's busy this is
1418
01:09:46,259 --> 01:09:48,120
our warehouse this is yaakov and Lady
1419
01:09:48,120 --> 01:09:49,920
fighting over lighting kits
1420
01:09:49,920 --> 01:09:52,799
b h is not a chain b h is open every day
1421
01:09:52,799 --> 01:09:54,900
except Saturdays of course
1422
01:09:54,900 --> 01:09:57,360
now you know almost the whole story
1423
01:09:57,360 --> 01:10:00,559
we are b h
1424
01:10:00,840 --> 01:10:02,940
introducing the new payboo credit card
1425
01:10:02,940 --> 01:10:05,640
you can save the tax or choose special
1426
01:10:05,640 --> 01:10:07,500
financing for your purchases made on
1427
01:10:07,500 --> 01:10:09,600
your payboo credit card so you want to
1428
01:10:09,600 --> 01:10:11,640
save the tax on a camera laptop and
1429
01:10:11,640 --> 01:10:14,040
drone no problem no need to wait for
1430
01:10:14,040 --> 01:10:15,840
credits or cash back like other credit
1431
01:10:15,840 --> 01:10:18,840
cards the b h payboo card pays you back
1432
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instantly or save over time and choose
1433
01:10:21,780 --> 01:10:24,179
special financing and pay it off over 6
1434
01:10:24,179 --> 01:10:26,880
or 12 months it's easy use your new
1435
01:10:26,880 --> 01:10:29,699
payboo card as payment at checkout then
1436
01:10:29,699 --> 01:10:31,199
choose your available options either
1437
01:10:31,199 --> 01:10:33,780
payboo savings or special financing see
1438
01:10:33,780 --> 01:10:35,640
your savings or promotional plan right
1439
01:10:35,640 --> 01:10:37,640
on your receipt in-store or online
1440
01:10:37,640 --> 01:10:40,679
applying is easy your approved payboo
1441
01:10:40,679 --> 01:10:42,540
card will be instantly available for a
1442
01:10:42,540 --> 01:10:44,520
first purchase at checkout the new
1443
01:10:44,520 --> 01:10:46,860
payboo card same funny name your choice
1444
01:10:46,860 --> 01:10:50,719
of exclusive benefits apply today
1445
01:10:50,760 --> 01:10:55,159
this is a real b h customer story
1446
01:11:04,520 --> 01:11:07,500
okay sorry about that Irving to cut him
1447
01:11:07,500 --> 01:11:09,780
off there he actually he hired me a b h
1448
01:11:09,780 --> 01:11:12,840
25 years ago nice guy all right so
1449
01:11:12,840 --> 01:11:15,360
moving right along we've got our keynote
1450
01:11:15,360 --> 01:11:18,300
speaker for day two optic West and uh
1451
01:11:18,300 --> 01:11:20,280
this is a guy that that has been a
1452
01:11:20,280 --> 01:11:23,340
partner at b h for many many years and
1453
01:11:23,340 --> 01:11:25,320
uh when the guys were hooking up the
1454
01:11:25,320 --> 01:11:26,880
computer from the tech company I was
1455
01:11:26,880 --> 01:11:29,400
like he invented Photoshop and they kind
1456
01:11:29,400 --> 01:11:30,840
of looked at me and I was like okay he
1457
01:11:30,840 --> 01:11:32,580
didn't invent Photoshop but he did
1458
01:11:32,580 --> 01:11:34,020
basically Teach the World how to use
1459
01:11:34,020 --> 01:11:37,080
Photoshop so I'm sure we've all learned
1460
01:11:37,080 --> 01:11:38,820
something from Scott Kelby over the
1461
01:11:38,820 --> 01:11:41,760
years he is a incredible speaker and a
1462
01:11:41,760 --> 01:11:43,500
great contributor to digital photography
1463
01:11:43,500 --> 01:11:45,900
we had a conversation talking about what
1464
01:11:45,900 --> 01:11:48,300
he was going to do for optic West and uh
1465
01:11:48,300 --> 01:11:50,219
I'm sort of started talking about the
1466
01:11:50,219 --> 01:11:52,380
the iPhone and how good a quality it is
1467
01:11:52,380 --> 01:11:54,960
and so you know there is a way to use
1468
01:11:54,960 --> 01:11:57,420
your iPhone and what I like to call the
1469
01:11:57,420 --> 01:11:59,940
tradcam the traditional camera and Scott
1470
01:11:59,940 --> 01:12:01,380
was like yeah and really I've been
1471
01:12:01,380 --> 01:12:03,719
working on that and and using the phone
1472
01:12:03,719 --> 01:12:07,380
and he uses Canon cameras and said well
1473
01:12:07,380 --> 01:12:09,120
maybe you can do a program on really how
1474
01:12:09,120 --> 01:12:11,760
to maximize your iPhone but also where
1475
01:12:11,760 --> 01:12:14,520
the iPhone fits in your whole program so
1476
01:12:14,520 --> 01:12:16,199
he's going to teach you all about that
1477
01:12:16,199 --> 01:12:17,880
and you know the guy never stops
1478
01:12:17,880 --> 01:12:20,280
teaching we went out to uh McKay's falls
1479
01:12:20,280 --> 01:12:23,640
on Saturday before before optic West and
1480
01:12:23,640 --> 01:12:25,560
uh I kind of I think that I'm a
1481
01:12:25,560 --> 01:12:26,880
know-it-all at least my wife always
1482
01:12:26,880 --> 01:12:28,980
tells me I'm a know-it-all and uh
1483
01:12:28,980 --> 01:12:31,620
evidently I'm not a no at all because he
1484
01:12:31,620 --> 01:12:34,080
shows me how to do time long exposures
1485
01:12:34,080 --> 01:12:37,440
on an iPhone but after the fact I I
1486
01:12:37,440 --> 01:12:39,420
couldn't even it took me like 10 minutes
1487
01:12:39,420 --> 01:12:41,699
to even figure out what what exactly was
1488
01:12:41,699 --> 01:12:43,920
going on and I still don't understand it
1489
01:12:43,920 --> 01:12:45,659
but this is a guy who digs into
1490
01:12:45,659 --> 01:12:48,060
technology finds something really useful
1491
01:12:48,060 --> 01:12:50,040
brings it up to the top and then
1492
01:12:50,040 --> 01:12:52,739
integrates it into his work also he's
1493
01:12:52,739 --> 01:12:55,260
really he's influenced photography and
1494
01:12:55,260 --> 01:12:58,020
the digital world in tremendous ways uh
1495
01:12:58,020 --> 01:13:00,120
he's also a really good drummer and
1496
01:13:00,120 --> 01:13:03,360
guitar first and vocalist who knew so
1497
01:13:03,360 --> 01:13:05,820
let's give a great warm welcome for
1498
01:13:05,820 --> 01:13:08,590
Scott Kelby
1499
01:13:08,590 --> 01:13:13,640
[Applause]
1500
01:13:14,940 --> 01:13:17,400
I'm not using a mic today oh there we go
1501
01:13:17,400 --> 01:13:19,020
all right thanks thank you very much
1502
01:13:19,020 --> 01:13:20,280
thank you for the very nice introduction
1503
01:13:20,280 --> 01:13:22,500
David exactly as I wrote it
1504
01:13:22,500 --> 01:13:24,780
um real quick this is so great to see so
1505
01:13:24,780 --> 01:13:26,159
many people here for a class like this
1506
01:13:26,159 --> 01:13:28,260
this is great uh just quick show of
1507
01:13:28,260 --> 01:13:30,719
hands how many people are here
1508
01:13:30,719 --> 01:13:32,760
all right who's not here
1509
01:13:32,760 --> 01:13:34,739
yeah thanks for not coming all right
1510
01:13:34,739 --> 01:13:36,360
well uh this is going to be an
1511
01:13:36,360 --> 01:13:37,620
interesting class
1512
01:13:37,620 --> 01:13:40,560
um and I I what I what I want to show
1513
01:13:40,560 --> 01:13:42,540
you is so many different things that we
1514
01:13:42,540 --> 01:13:44,460
can use as our second camera we can use
1515
01:13:44,460 --> 01:13:47,640
the iPhone now I I just came back I I
1516
01:13:47,640 --> 01:13:50,699
had a wonderful Workshop uh in Tuscany I
1517
01:13:50,699 --> 01:13:51,960
just came back literally just a couple
1518
01:13:51,960 --> 01:13:56,219
of weeks ago and of course uh I I took
1519
01:13:56,219 --> 01:13:58,920
my my favorite camera ever uh the Canon
1520
01:13:58,920 --> 01:14:02,400
EOS R6 uh the uh oh there's you don't
1521
01:14:02,400 --> 01:14:04,199
see it here
1522
01:14:04,199 --> 01:14:06,719
we're going to hope that screen changes
1523
01:14:06,719 --> 01:14:08,820
are you seeing a picture of an R6
1524
01:14:08,820 --> 01:14:11,400
me either
1525
01:14:11,400 --> 01:14:14,159
let's let's now do you see it all right
1526
01:14:14,159 --> 01:14:16,440
this is good going good already all
1527
01:14:16,440 --> 01:14:17,699
right so that's what I took with me I
1528
01:14:17,699 --> 01:14:20,640
took a Canon EOS R6 I took just really
1529
01:14:20,640 --> 01:14:22,440
one lens I took a second lens I didn't
1530
01:14:22,440 --> 01:14:24,719
even use it until the very last day so I
1531
01:14:24,719 --> 01:14:26,460
was there nine days I took out the lens
1532
01:14:26,460 --> 01:14:28,140
for one shot the last day I used this
1533
01:14:28,140 --> 01:14:30,900
one lens the whole time uh because I
1534
01:14:30,900 --> 01:14:32,940
knew that I was going to be seeing
1535
01:14:32,940 --> 01:14:35,280
scenes like this
1536
01:14:35,280 --> 01:14:37,739
but I didn't take that with the R6
1537
01:14:37,739 --> 01:14:40,020
that's with my iPhone
1538
01:14:40,020 --> 01:14:41,460
so I know what you're thinking well
1539
01:14:41,460 --> 01:14:44,940
Scott you got that brand new uh iPhone
1540
01:14:44,940 --> 01:14:47,820
Pro 14 yes they do it says it right here
1541
01:14:47,820 --> 01:14:50,159
but I didn't have it on that trip
1542
01:14:50,159 --> 01:14:52,440
so you must have had the iPhone 13 Pro
1543
01:14:52,440 --> 01:14:53,880
very still good
1544
01:14:53,880 --> 01:14:55,500
nope
1545
01:14:55,500 --> 01:14:59,580
I had the two-year-old iPhone 12 Pro why
1546
01:14:59,580 --> 01:15:02,460
because I'm one of the losers
1547
01:15:02,460 --> 01:15:05,400
I had this old phone from the turn of
1548
01:15:05,400 --> 01:15:09,120
the century but here's why so I my
1549
01:15:09,120 --> 01:15:11,520
company luckily gets my phone and so
1550
01:15:11,520 --> 01:15:14,219
when it was time for for the the 14 to
1551
01:15:14,219 --> 01:15:16,320
come out I called my it guy and I said
1552
01:15:16,320 --> 01:15:17,760
hey I want to get the new iPhone he's
1553
01:15:17,760 --> 01:15:20,580
like you're not eligible for the new
1554
01:15:20,580 --> 01:15:23,040
iPhone yeah I said I've had mine for two
1555
01:15:23,040 --> 01:15:24,960
years you're not eligible and he goes
1556
01:15:24,960 --> 01:15:26,880
the Wireless plan we have you have to
1557
01:15:26,880 --> 01:15:30,060
wait until uh October 22nd for your
1558
01:15:30,060 --> 01:15:32,159
agile then we can order it and then get
1559
01:15:32,159 --> 01:15:34,739
it now I don't want to mention the name
1560
01:15:34,739 --> 01:15:36,000
of the Wireless company I have it
1561
01:15:36,000 --> 01:15:38,460
wouldn't be professional but they do not
1562
01:15:38,460 --> 01:15:40,980
get their plan their plan stinks but I
1563
01:15:40,980 --> 01:15:45,000
again all right so I took this thing on
1564
01:15:45,000 --> 01:15:47,520
on an iPhone now there are obvious
1565
01:15:47,520 --> 01:15:49,980
advantages to using a phone we know a
1566
01:15:49,980 --> 01:15:51,480
bunch of them already I don't want to
1567
01:15:51,480 --> 01:15:53,100
harp on those I want to spend 30 seconds
1568
01:15:53,100 --> 01:15:56,400
on them you're it's small it's light you
1569
01:15:56,400 --> 01:15:58,320
already have it with you anyway right so
1570
01:15:58,320 --> 01:16:00,719
that's obvious this is the thing that's
1571
01:16:00,719 --> 01:16:02,159
not so obvious of course you know you
1572
01:16:02,159 --> 01:16:03,900
can post process right right on your
1573
01:16:03,900 --> 01:16:07,020
phone which is really cool but you can
1574
01:16:07,020 --> 01:16:08,940
go from this
1575
01:16:08,940 --> 01:16:12,060
to this in one click
1576
01:16:12,060 --> 01:16:15,420
it does it in the phone in camera now it
1577
01:16:15,420 --> 01:16:16,860
also has here's another Advantage you
1578
01:16:16,860 --> 01:16:18,420
already know this this isn't what the
1579
01:16:18,420 --> 01:16:20,040
class is about when you want to show
1580
01:16:20,040 --> 01:16:22,199
somebody one of your pictures you got a
1581
01:16:22,199 --> 01:16:23,640
way bigger screen think about the screen
1582
01:16:23,640 --> 01:16:25,739
on your mirrorless or your DSLR three
1583
01:16:25,739 --> 01:16:27,900
inches time it's like the smallest
1584
01:16:27,900 --> 01:16:30,360
screen any of us own is on the back of
1585
01:16:30,360 --> 01:16:32,340
our camera but your phone is much better
1586
01:16:32,340 --> 01:16:33,780
for sharing photos all right you know
1587
01:16:33,780 --> 01:16:35,940
that and you know that it you can do
1588
01:16:35,940 --> 01:16:37,800
full fully silent shooting and I know
1589
01:16:37,800 --> 01:16:40,199
some cameras like I had a 5B mark IV and
1590
01:16:40,199 --> 01:16:43,020
it kind of did a quieter mode but it
1591
01:16:43,020 --> 01:16:44,880
never did silent you know so things like
1592
01:16:44,880 --> 01:16:47,040
that and that's nice it has that uh it's
1593
01:16:47,040 --> 01:16:49,199
very easy for selfies you ever tried a
1594
01:16:49,199 --> 01:16:50,760
selfie with your mirrorless
1595
01:16:50,760 --> 01:16:52,500
hanging that big thing out there you're
1596
01:16:52,500 --> 01:16:54,360
like my arm's just not long enough all
1597
01:16:54,360 --> 01:16:55,320
right
1598
01:16:55,320 --> 01:16:57,480
um you also have a super fast lens like
1599
01:16:57,480 --> 01:17:00,000
the lens on the new ones like f 1.5 so
1600
01:17:00,000 --> 01:17:01,199
if you need to shoot in low light
1601
01:17:01,199 --> 01:17:03,120
situations before it even has to do its
1602
01:17:03,120 --> 01:17:04,980
low light magic you can shoot at a
1603
01:17:04,980 --> 01:17:08,460
really low f-stop time lapses are super
1604
01:17:08,460 --> 01:17:10,920
simple because there's no math there's
1605
01:17:10,920 --> 01:17:13,020
zero math you just hit the button and it
1606
01:17:13,020 --> 01:17:14,640
does all the math and when you're done
1607
01:17:14,640 --> 01:17:17,400
it compiles it into a video for you it's
1608
01:17:17,400 --> 01:17:19,679
one click one click when you start it
1609
01:17:19,679 --> 01:17:22,560
one click when you end no math no using
1610
01:17:22,560 --> 01:17:25,560
apps no figuring anything out also
1611
01:17:25,560 --> 01:17:27,780
here's a really good one I love to use
1612
01:17:27,780 --> 01:17:29,940
my iPhone for behind the scenes shots of
1613
01:17:29,940 --> 01:17:31,860
me using my real camera
1614
01:17:31,860 --> 01:17:33,360
so there's all these but you know that's
1615
01:17:33,360 --> 01:17:35,340
all the obvious stuff right
1616
01:17:35,340 --> 01:17:37,739
but the iPhone has a secret weapon
1617
01:17:37,739 --> 01:17:39,060
that's one of these things that you
1618
01:17:39,060 --> 01:17:40,860
already know but when you really Embrace
1619
01:17:40,860 --> 01:17:43,920
this it's magic
1620
01:17:43,920 --> 01:17:45,840
you can shoot with an iPhone in places
1621
01:17:45,840 --> 01:17:48,480
where regular cameras are forbidden
1622
01:17:48,480 --> 01:17:51,000
so this is the interior of Saint Paul's
1623
01:17:51,000 --> 01:17:52,739
Cathedral in London
1624
01:17:52,739 --> 01:17:55,140
when you walk in the front doors there's
1625
01:17:55,140 --> 01:17:56,940
no camera and it shows a picture of a
1626
01:17:56,940 --> 01:18:00,000
DSLR as you walk every few feet there's
1627
01:18:00,000 --> 01:18:02,640
another thing that says No cameras
1628
01:18:02,640 --> 01:18:05,340
if you pull out a DSLR or a mirrorless
1629
01:18:05,340 --> 01:18:08,159
there are snipers positioned up in the
1630
01:18:08,159 --> 01:18:10,140
corners and they you're You're gone
1631
01:18:10,140 --> 01:18:11,760
they'll take you out in a split second
1632
01:18:11,760 --> 01:18:14,760
but you walk in and there's 200 people
1633
01:18:14,760 --> 01:18:16,560
with phones taking pictures and nobody
1634
01:18:16,560 --> 01:18:17,640
cares
1635
01:18:17,640 --> 01:18:19,500
the guards walk past everybody everybody
1636
01:18:19,500 --> 01:18:21,900
the whole place everybody in there is
1637
01:18:21,900 --> 01:18:23,760
taking pictures with their phone so one
1638
01:18:23,760 --> 01:18:26,460
of the greatest reasons to take a iPhone
1639
01:18:26,460 --> 01:18:28,080
with you is your second camera for
1640
01:18:28,080 --> 01:18:29,400
travel
1641
01:18:29,400 --> 01:18:33,300
is it is your your way to shoot anywhere
1642
01:18:33,300 --> 01:18:36,300
still take good pictures and not have to
1643
01:18:36,300 --> 01:18:38,340
worry about someone telling you to stop
1644
01:18:38,340 --> 01:18:40,320
this is what you're going to see
1645
01:18:40,320 --> 01:18:42,060
and you're going to laugh and walk right
1646
01:18:42,060 --> 01:18:45,420
by you're just going to go no film no I
1647
01:18:45,420 --> 01:18:47,820
haven't had film in a few years no photo
1648
01:18:47,820 --> 01:18:50,940
that's not I'm just taking my phone all
1649
01:18:50,940 --> 01:18:52,860
right but here's the thing I want you to
1650
01:18:52,860 --> 01:18:55,560
think about this differently because it
1651
01:18:55,560 --> 01:18:58,679
can be your backup right because I used
1652
01:18:58,679 --> 01:19:00,840
to carry two DSLR bodies with me like I
1653
01:19:00,840 --> 01:19:02,400
take two bodies and I stopped doing that
1654
01:19:02,400 --> 01:19:04,020
a few years ago because I know I already
1655
01:19:04,020 --> 01:19:06,120
have a phone with me I have my phone
1656
01:19:06,120 --> 01:19:08,100
with me so I got my second camera
1657
01:19:08,100 --> 01:19:10,500
but I want you to this is what what this
1658
01:19:10,500 --> 01:19:13,020
whole class is going to be about
1659
01:19:13,020 --> 01:19:16,020
it's changing how you think about the
1660
01:19:16,020 --> 01:19:19,080
camera in your phone right so the camera
1661
01:19:19,080 --> 01:19:21,300
that's in your phone today
1662
01:19:21,300 --> 01:19:24,239
is so much better than the cameras that
1663
01:19:24,239 --> 01:19:26,699
were used just a few years ago I
1664
01:19:26,699 --> 01:19:29,460
remember when I bought a Nikon
1665
01:19:29,460 --> 01:19:32,820
what was it 1dx no no I'm sorry
1666
01:19:32,820 --> 01:19:34,800
oh what was the name of it it was the
1667
01:19:34,800 --> 01:19:37,080
noisiest camera in the history of man
1668
01:19:37,080 --> 01:19:39,600
if you went to 200 ISO it looked like it
1669
01:19:39,600 --> 01:19:42,780
was snowing in any scene what was it 1dx
1670
01:19:42,780 --> 01:19:44,640
Mark II no
1671
01:19:44,640 --> 01:19:48,420
anyway it was six thousand dollars
1672
01:19:48,420 --> 01:19:50,760
and at the time I was like man this is a
1673
01:19:50,760 --> 01:19:53,520
kick butt camera it was 12 megapixels
1674
01:19:53,520 --> 01:19:56,219
this one's 48.
1675
01:19:56,219 --> 01:19:58,800
and I I look at the pictures I took back
1676
01:19:58,800 --> 01:20:01,080
then with it and they all look so grainy
1677
01:20:01,080 --> 01:20:03,360
and so you know they don't not the good
1678
01:20:03,360 --> 01:20:04,500
grain
1679
01:20:04,500 --> 01:20:07,140
the bad grain because there's you know I
1680
01:20:07,140 --> 01:20:08,340
don't know if people realize this like
1681
01:20:08,340 --> 01:20:10,199
in Lightroom in Photoshop there's like
1682
01:20:10,199 --> 01:20:12,060
three different things to add grain
1683
01:20:12,060 --> 01:20:14,159
right grain can be wonderful especially
1684
01:20:14,159 --> 01:20:15,420
with black if I do a black and white
1685
01:20:15,420 --> 01:20:17,219
image I add grain every single time
1686
01:20:17,219 --> 01:20:20,040
right so grain can be wonderful the good
1687
01:20:20,040 --> 01:20:22,199
grain not the bad grain that was coming
1688
01:20:22,199 --> 01:20:24,000
from that anyway
1689
01:20:24,000 --> 01:20:25,320
um it's going to hit me the name of that
1690
01:20:25,320 --> 01:20:27,300
camera here in a minute but anyway long
1691
01:20:27,300 --> 01:20:30,360
story short is if you change about how
1692
01:20:30,360 --> 01:20:32,580
you think about it like my wife has a
1693
01:20:32,580 --> 01:20:34,620
great great saying she goes if you treat
1694
01:20:34,620 --> 01:20:36,900
it like it matters your pictures will
1695
01:20:36,900 --> 01:20:37,860
change
1696
01:20:37,860 --> 01:20:40,440
because what happens is oh it's not my
1697
01:20:40,440 --> 01:20:42,060
real camera so this picture is not going
1698
01:20:42,060 --> 01:20:44,219
to be any good so click
1699
01:20:44,219 --> 01:20:45,780
but if you change the way you think
1700
01:20:45,780 --> 01:20:47,520
about it it'll make a difference but
1701
01:20:47,520 --> 01:20:48,840
I'll tell you what the day it changed
1702
01:20:48,840 --> 01:20:49,980
for me because I remember it very
1703
01:20:49,980 --> 01:20:51,600
clearly where I really started to
1704
01:20:51,600 --> 01:20:54,060
realize I was being silly not giving
1705
01:20:54,060 --> 01:20:57,239
this my my second camera status
1706
01:20:57,239 --> 01:20:59,159
I was in the middle of nowhere China
1707
01:20:59,159 --> 01:21:01,080
leading a workshop
1708
01:21:01,080 --> 01:21:03,900
and this is a picture taken from the
1709
01:21:03,900 --> 01:21:05,820
workshop that's a phone picture right
1710
01:21:05,820 --> 01:21:08,159
there take it back with the old phone
1711
01:21:08,159 --> 01:21:10,080
the iPhone 10. anybody still have an
1712
01:21:10,080 --> 01:21:13,020
iPhone 10 all right you need to leave no
1713
01:21:13,020 --> 01:21:15,179
no it was it's a good oh no it was a
1714
01:21:15,179 --> 01:21:17,460
great it was it was a great camera
1715
01:21:17,460 --> 01:21:19,679
um but but anyway
1716
01:21:19,679 --> 01:21:21,480
so we're sitting out there in this
1717
01:21:21,480 --> 01:21:23,340
little piece of ground now to get to
1718
01:21:23,340 --> 01:21:25,380
this shot we had to take a bus from our
1719
01:21:25,380 --> 01:21:28,020
hotel like a big bus for two hours then
1720
01:21:28,020 --> 01:21:30,179
we got in a little bus and then we had
1721
01:21:30,179 --> 01:21:32,040
to take the little bus and then we did a
1722
01:21:32,040 --> 01:21:34,440
hike and then we got on a raft that was
1723
01:21:34,440 --> 01:21:35,940
big enough for just me and the guy
1724
01:21:35,940 --> 01:21:38,400
running the raft and he had a lawnmower
1725
01:21:38,400 --> 01:21:40,980
engine on it and I thought as it's we're
1726
01:21:40,980 --> 01:21:42,600
in the Dark Mist and I thought this is
1727
01:21:42,600 --> 01:21:44,159
where I'm going to die
1728
01:21:44,159 --> 01:21:46,679
and so then you walk and you hike some
1729
01:21:46,679 --> 01:21:49,320
more and then then we get to the spot so
1730
01:21:49,320 --> 01:21:50,699
we're out in the middle of nowhere China
1731
01:21:50,699 --> 01:21:52,320
I couldn't find it for a million bucks
1732
01:21:52,320 --> 01:21:54,300
it's just in the middle of somewhere
1733
01:21:54,300 --> 01:21:56,040
so we're out there shooting and I've got
1734
01:21:56,040 --> 01:21:58,860
my I had a Canon r at the time so I got
1735
01:21:58,860 --> 01:22:00,840
my Canon set up I got my tripod I got
1736
01:22:00,840 --> 01:22:01,800
all this stuff and I'm out there
1737
01:22:01,800 --> 01:22:04,320
shooting and I was doing the workshop
1738
01:22:04,320 --> 01:22:06,060
with Rick salmon who's a wonderful
1739
01:22:06,060 --> 01:22:08,159
photographer and a great friend and his
1740
01:22:08,159 --> 01:22:09,960
wife Susan's there now his wife Susan is
1741
01:22:09,960 --> 01:22:12,000
a very serious iphoneographer she
1742
01:22:12,000 --> 01:22:13,440
teaches iphoneography she's really
1743
01:22:13,440 --> 01:22:15,179
serious so I'm sitting there shooting
1744
01:22:15,179 --> 01:22:17,460
and I'm looking and she walks over and
1745
01:22:17,460 --> 01:22:20,100
she goes look and she shows me her
1746
01:22:20,100 --> 01:22:22,560
picture on her phone and it it's on
1747
01:22:22,560 --> 01:22:24,679
Instagram
1748
01:22:25,620 --> 01:22:28,260
and I fought it to myself
1749
01:22:28,260 --> 01:22:29,820
well I want to put my picture on
1750
01:22:29,820 --> 01:22:31,800
Instagram
1751
01:22:31,800 --> 01:22:33,840
what's it going to take
1752
01:22:33,840 --> 01:22:34,980
well
1753
01:22:34,980 --> 01:22:36,480
I have to hike
1754
01:22:36,480 --> 01:22:39,000
I have to get back on the raft
1755
01:22:39,000 --> 01:22:40,860
I have to hike again
1756
01:22:40,860 --> 01:22:42,900
I have to get on a large bus
1757
01:22:42,900 --> 01:22:45,360
then I have to transfer to the small bus
1758
01:22:45,360 --> 01:22:47,280
so three hours later I'm back at my
1759
01:22:47,280 --> 01:22:49,679
hotel then I'll take out my memory card
1760
01:22:49,679 --> 01:22:51,719
I put in my card reader I'll import all
1761
01:22:51,719 --> 01:22:53,400
the photos I'll go through and I find
1762
01:22:53,400 --> 01:22:57,300
one I like I post process it and ready I
1763
01:22:57,300 --> 01:22:59,580
have to upload it back to my phone so I
1764
01:22:59,580 --> 01:23:01,800
can put it on the internet so I can get
1765
01:23:01,800 --> 01:23:03,780
it come on and that was I was an
1766
01:23:03,780 --> 01:23:06,300
Awakening for me I was like son of a gun
1767
01:23:06,300 --> 01:23:07,739
all right so I'm already sitting there
1768
01:23:07,739 --> 01:23:09,060
thinking
1769
01:23:09,060 --> 01:23:11,159
you know I could I could just take this
1770
01:23:11,159 --> 01:23:12,780
picture and put it up right this minute
1771
01:23:12,780 --> 01:23:16,380
and all right so uh oh there goes the
1772
01:23:16,380 --> 01:23:17,760
Android guy
1773
01:23:17,760 --> 01:23:21,960
see ya I knew I know I know oh it's
1774
01:23:21,960 --> 01:23:23,520
going to get worse for you you should go
1775
01:23:23,520 --> 01:23:25,500
now okay
1776
01:23:25,500 --> 01:23:27,780
so so then Susan a few minutes later
1777
01:23:27,780 --> 01:23:30,960
walks over and says look what I did and
1778
01:23:30,960 --> 01:23:33,120
I'm gonna I don't have her video but
1779
01:23:33,120 --> 01:23:34,860
I'll show you what she showed me she
1780
01:23:34,860 --> 01:23:37,639
said look what I did
1781
01:23:45,719 --> 01:23:47,820
and I'm sitting there looking at my
1782
01:23:47,820 --> 01:23:49,980
Canon r
1783
01:23:49,980 --> 01:23:52,140
and I'm looking at Susan
1784
01:23:52,140 --> 01:23:55,520
I pushed her right in the water
1785
01:23:56,340 --> 01:23:58,380
but now when she showed at me show me
1786
01:23:58,380 --> 01:24:01,560
hers you know and I I edited this uh it
1787
01:24:01,560 --> 01:24:03,780
shows regular speed and then it stops
1788
01:24:03,780 --> 01:24:05,820
and goes the slow and that's what makes
1789
01:24:05,820 --> 01:24:08,400
the one that's in your iPhone so neat it
1790
01:24:08,400 --> 01:24:09,900
starts at regular speed and then it
1791
01:24:09,900 --> 01:24:11,760
stops when the motion starts and it's
1792
01:24:11,760 --> 01:24:13,020
just I'm sitting out there in the middle
1793
01:24:13,020 --> 01:24:15,659
of nowhere China going I gotta rethink
1794
01:24:15,659 --> 01:24:17,820
this thing because I brought a big
1795
01:24:17,820 --> 01:24:19,500
camera bag out there I got all this
1796
01:24:19,500 --> 01:24:21,719
extra gear and stuff and then I have a
1797
01:24:21,719 --> 01:24:25,320
third camera with me right and so
1798
01:24:25,320 --> 01:24:28,739
this is how I changed my thought process
1799
01:24:28,739 --> 01:24:30,960
and if you do this
1800
01:24:30,960 --> 01:24:33,840
it will change how you take photos with
1801
01:24:33,840 --> 01:24:36,840
your phone all right and so because your
1802
01:24:36,840 --> 01:24:38,880
phone today now I'm not going to show
1803
01:24:38,880 --> 01:24:40,560
you any pictures I have I took my first
1804
01:24:40,560 --> 01:24:43,020
pictures with this yesterday so I don't
1805
01:24:43,020 --> 01:24:45,060
have really pictures from the new 48
1806
01:24:45,060 --> 01:24:46,620
megapixel version so all the pictures
1807
01:24:46,620 --> 01:24:49,199
you're going to see are from my old own
1808
01:24:49,199 --> 01:24:51,719
phones but these are all taken with
1809
01:24:51,719 --> 01:24:54,140
iPhones
1810
01:24:58,860 --> 01:25:00,600
and you know how hard it is to shoot
1811
01:25:00,600 --> 01:25:03,840
with an iPhone what do you do
1812
01:25:03,840 --> 01:25:06,500
click
1813
01:25:09,900 --> 01:25:11,760
and so I'm already carrying a camera
1814
01:25:11,760 --> 01:25:13,980
that's capable of this so what I want to
1815
01:25:13,980 --> 01:25:15,420
do in the rest of this class is I want
1816
01:25:15,420 --> 01:25:18,360
to give you 20 tips ways to set up your
1817
01:25:18,360 --> 01:25:20,219
camera and I want to set you up for an
1818
01:25:20,219 --> 01:25:22,199
absolute success when you shoot travel
1819
01:25:22,199 --> 01:25:23,880
with your second because there's certain
1820
01:25:23,880 --> 01:25:25,679
things that are actually better to shoot
1821
01:25:25,679 --> 01:25:26,940
with your phone than it is with your
1822
01:25:26,940 --> 01:25:29,040
DSLR or mirrorless there are certain
1823
01:25:29,040 --> 01:25:30,540
things that your mirrorless in your DSLR
1824
01:25:30,540 --> 01:25:32,100
are better I can't give up my my
1825
01:25:32,100 --> 01:25:34,560
mirrorless I love it my Canon EOS R is
1826
01:25:34,560 --> 01:25:36,960
my it was my favorite Cameron tool two
1827
01:25:36,960 --> 01:25:39,239
days ago when they announced the Mark II
1828
01:25:39,239 --> 01:25:41,420
of the EOS
1829
01:25:41,420 --> 01:25:45,420
R6 and now I have to pre-order that so I
1830
01:25:45,420 --> 01:25:48,179
really liked it until two days ago
1831
01:25:48,179 --> 01:25:51,120
um but anyway so it's it's not going to
1832
01:25:51,120 --> 01:25:53,460
replace mine but there are times where
1833
01:25:53,460 --> 01:25:54,719
it's better there's times where it's
1834
01:25:54,719 --> 01:25:56,460
easier and it's always my backup camera
1835
01:25:56,460 --> 01:25:59,520
and if my EOS R goes or my R6 goes down
1836
01:25:59,520 --> 01:26:02,760
or more likely I drop it I've done that
1837
01:26:02,760 --> 01:26:06,120
I I was changing lenses in uh in
1838
01:26:06,120 --> 01:26:08,520
Portugal and took my 7200 went whoops
1839
01:26:08,520 --> 01:26:09,659
crash
1840
01:26:09,659 --> 01:26:13,260
instant death Dead on Arrival I dropped
1841
01:26:13,260 --> 01:26:14,940
cameras I dropped everything I dropped
1842
01:26:14,940 --> 01:26:17,400
my phone all the time uh I apparently I
1843
01:26:17,400 --> 01:26:20,219
have a dropping problem but anyway uh
1844
01:26:20,219 --> 01:26:21,600
but I want to show you we're going to go
1845
01:26:21,600 --> 01:26:24,179
through 20 things real quickly in the
1846
01:26:24,179 --> 01:26:26,940
time that we have and I want to set you
1847
01:26:26,940 --> 01:26:28,800
up to where you'll start making travel
1848
01:26:28,800 --> 01:26:30,780
photos thinking differently about it and
1849
01:26:30,780 --> 01:26:32,820
understanding the power that it has the
1850
01:26:32,820 --> 01:26:34,020
first thing I want to do is set you up
1851
01:26:34,020 --> 01:26:36,000
for shooting in raw
1852
01:26:36,000 --> 01:26:37,679
so and I'm going to give you two
1853
01:26:37,679 --> 01:26:39,179
different scenarios for this it's really
1854
01:26:39,179 --> 01:26:41,460
easy to do all you have to do is go to
1855
01:26:41,460 --> 01:26:42,840
your settings
1856
01:26:42,840 --> 01:26:44,280
and you're going to scroll down to
1857
01:26:44,280 --> 01:26:46,519
camera
1858
01:26:46,679 --> 01:26:48,480
click on it
1859
01:26:48,480 --> 01:26:50,219
and you're going to scroll over here to
1860
01:26:50,219 --> 01:26:52,260
formats up at the top
1861
01:26:52,260 --> 01:26:54,120
and you're going to turn on Apple Pro
1862
01:26:54,120 --> 01:26:55,320
Raw
1863
01:26:55,320 --> 01:26:57,719
now you have two choices if you click on
1864
01:26:57,719 --> 01:26:59,460
Pro raw resolution you can shoot 12
1865
01:26:59,460 --> 01:27:01,260
megapixel if you have the brand new
1866
01:27:01,260 --> 01:27:04,080
iPhone 14 pro or the pro Max you can
1867
01:27:04,080 --> 01:27:06,960
shoot at 48 megapixel now that's only
1868
01:27:06,960 --> 01:27:08,520
step one but you only have to do this
1869
01:27:08,520 --> 01:27:10,620
one time so now you've told the camera
1870
01:27:10,620 --> 01:27:12,420
there'll be times I want to shoot in raw
1871
01:27:12,420 --> 01:27:14,159
but when you actually want to shoot in
1872
01:27:14,159 --> 01:27:15,960
raw you have to go up top and it will
1873
01:27:15,960 --> 01:27:18,900
say no raw by default so your raw is off
1874
01:27:18,900 --> 01:27:20,520
even though you went and turned it on in
1875
01:27:20,520 --> 01:27:23,280
the presets it's off and you'll see why
1876
01:27:23,280 --> 01:27:25,020
it's off in a second and then you just
1877
01:27:25,020 --> 01:27:27,300
tap on it and now you're shooting Raw
1878
01:27:27,300 --> 01:27:30,239
now why is it off by default and why
1879
01:27:30,239 --> 01:27:31,500
even though you went and turned it on
1880
01:27:31,500 --> 01:27:33,540
the settings here's why
1881
01:27:33,540 --> 01:27:36,000
your regular 12 megapixel file is 25
1882
01:27:36,000 --> 01:27:37,380
megabytes
1883
01:27:37,380 --> 01:27:40,380
your 48 ones are 75 a piece if they left
1884
01:27:40,380 --> 01:27:42,480
it on all the time you'd be shooting in
1885
01:27:42,480 --> 01:27:44,280
raw like pictures of your foot and your
1886
01:27:44,280 --> 01:27:46,800
kid and your cat and you know like I
1887
01:27:46,800 --> 01:27:48,719
turn on Raw when it matters when I'm
1888
01:27:48,719 --> 01:27:50,580
like oh this is something good that's
1889
01:27:50,580 --> 01:27:52,380
when I tap it and I'll leave it on for
1890
01:27:52,380 --> 01:27:53,760
three or four shots and then turn it
1891
01:27:53,760 --> 01:27:55,080
back off because I don't want to fill up
1892
01:27:55,080 --> 01:27:57,719
my phone now what if you have an older
1893
01:27:57,719 --> 01:27:59,699
phone that won't shoot and raw natively
1894
01:27:59,699 --> 01:28:01,440
it doesn't matter if you have an iPhone
1895
01:28:01,440 --> 01:28:04,560
6 you can shoot in raw today because
1896
01:28:04,560 --> 01:28:07,980
Lightroom has its own camera built into
1897
01:28:07,980 --> 01:28:10,800
it that shoots in raw all you do is you
1898
01:28:10,800 --> 01:28:12,960
see at the very top where it says dng
1899
01:28:12,960 --> 01:28:15,600
just tap on that if it says jpeg if it
1900
01:28:15,600 --> 01:28:18,239
says jpg you're shooting in jpeg if you
1901
01:28:18,239 --> 01:28:21,480
tap it dng is raw it's adobe's raw
1902
01:28:21,480 --> 01:28:23,580
format so you're actually shooting in
1903
01:28:23,580 --> 01:28:26,159
raw if you tap that all right so that's
1904
01:28:26,159 --> 01:28:27,719
that's number one let's get a set of
1905
01:28:27,719 --> 01:28:28,860
shooting in raw whether you have an
1906
01:28:28,860 --> 01:28:30,659
older camera a new camera everybody can
1907
01:28:30,659 --> 01:28:31,739
shoot and wrong
1908
01:28:31,739 --> 01:28:35,159
next exposure compensation
1909
01:28:35,159 --> 01:28:38,040
it is so great on the iPhone so easy so
1910
01:28:38,040 --> 01:28:39,480
here's all you do you know how you tap
1911
01:28:39,480 --> 01:28:41,340
on the screen to focus on something
1912
01:28:41,340 --> 01:28:43,920
if you leave your finger there and you
1913
01:28:43,920 --> 01:28:46,320
drag up it brightens the scene
1914
01:28:46,320 --> 01:28:48,659
if you drag down it darkens it that's it
1915
01:28:48,659 --> 01:28:51,300
tap to focus and then just drag now when
1916
01:28:51,300 --> 01:28:53,520
you tap and start to drag you'll see a
1917
01:28:53,520 --> 01:28:55,440
little Sun show up and a little line
1918
01:28:55,440 --> 01:28:57,540
it's like a little slider and if you
1919
01:28:57,540 --> 01:28:59,100
want to make it brighter you drag Up
1920
01:28:59,100 --> 01:29:01,139
drag down here's what it looks like take
1921
01:29:01,139 --> 01:29:02,699
a look
1922
01:29:02,699 --> 01:29:04,739
just tap see how it's just tap on the
1923
01:29:04,739 --> 01:29:05,760
screen
1924
01:29:05,760 --> 01:29:08,880
and drag it up or drag it down that's it
1925
01:29:08,880 --> 01:29:10,620
it's the easiest exposure you can
1926
01:29:10,620 --> 01:29:11,760
imagine
1927
01:29:11,760 --> 01:29:14,219
all right number three this is a great
1928
01:29:14,219 --> 01:29:15,719
trick my wife taught me this one because
1929
01:29:15,719 --> 01:29:17,820
she's a very Avid iPhone photographer
1930
01:29:17,820 --> 01:29:19,440
she does articles for international
1931
01:29:19,440 --> 01:29:21,600
magazines on iPhone photography she's
1932
01:29:21,600 --> 01:29:23,820
really got a great eye and I've bought
1933
01:29:23,820 --> 01:29:26,820
her numerous dslrs and she's just like I
1934
01:29:26,820 --> 01:29:28,380
just love my phone
1935
01:29:28,380 --> 01:29:30,239
she goes I know this is great I know it
1936
01:29:30,239 --> 01:29:33,480
works really well I understand it now
1937
01:29:33,480 --> 01:29:35,820
um but here's the thing her trick is
1938
01:29:35,820 --> 01:29:37,620
this and it's a good one it's how to
1939
01:29:37,620 --> 01:29:39,780
shoot wider so if you ever notice when
1940
01:29:39,780 --> 01:29:41,040
you take a picture on the iPhone that's
1941
01:29:41,040 --> 01:29:42,239
the size
1942
01:29:42,239 --> 01:29:45,120
and you're like why isn't it wider
1943
01:29:45,120 --> 01:29:46,679
well you can actually trick it and make
1944
01:29:46,679 --> 01:29:48,840
it wider all you have to do it's a weird
1945
01:29:48,840 --> 01:29:51,600
trick but it works great
1946
01:29:51,600 --> 01:29:53,699
look how much wider you can make it you
1947
01:29:53,699 --> 01:29:56,100
can go from regular screen to widescreen
1948
01:29:56,100 --> 01:30:00,360
you shoot your stills in video mode
1949
01:30:00,360 --> 01:30:02,100
so all you do is start shooting a video
1950
01:30:02,100 --> 01:30:04,440
just switch the video and hit go and
1951
01:30:04,440 --> 01:30:06,420
what happens is look right above the
1952
01:30:06,420 --> 01:30:09,120
record button a shutter button shows up
1953
01:30:09,120 --> 01:30:10,920
right there
1954
01:30:10,920 --> 01:30:13,440
and when you click it it shoots almost
1955
01:30:13,440 --> 01:30:16,139
the whole full screen in one shot
1956
01:30:16,139 --> 01:30:18,060
which that's pretty kick butt that you
1957
01:30:18,060 --> 01:30:20,940
can do that but it also makes you wonder
1958
01:30:20,940 --> 01:30:24,179
why can't we just do that all the time
1959
01:30:24,179 --> 01:30:25,739
Apple
1960
01:30:25,739 --> 01:30:27,480
okay
1961
01:30:27,480 --> 01:30:30,600
number four David talked about this so
1962
01:30:30,600 --> 01:30:33,480
you can do live exposure long exposures
1963
01:30:33,480 --> 01:30:35,940
right in your camera it works stunningly
1964
01:30:35,940 --> 01:30:38,100
well it's I was shocked the first time I
1965
01:30:38,100 --> 01:30:40,500
saw it so here's how it works all you
1966
01:30:40,500 --> 01:30:42,420
have to do is one simple thing
1967
01:30:42,420 --> 01:30:44,400
you have to it well it's Two Steps step
1968
01:30:44,400 --> 01:30:45,719
one is you have to make sure you're in
1969
01:30:45,719 --> 01:30:48,120
live photo mode this is the default and
1970
01:30:48,120 --> 01:30:49,500
you know if it's you're in this mode if
1971
01:30:49,500 --> 01:30:50,699
you look in the corner you see a little
1972
01:30:50,699 --> 01:30:52,500
circle with the multiple circles around
1973
01:30:52,500 --> 01:30:54,540
it and it will say the word live in
1974
01:30:54,540 --> 01:30:56,280
front of it so when you go to shoot when
1975
01:30:56,280 --> 01:30:57,659
you look at your camera you should see
1976
01:30:57,659 --> 01:30:59,699
the little circles in the word live
1977
01:30:59,699 --> 01:31:01,860
so as long as it says that so this is
1978
01:31:01,860 --> 01:31:03,540
not a raw trick you can't do this with
1979
01:31:03,540 --> 01:31:05,699
raw you have to do with jpeg all right
1980
01:31:05,699 --> 01:31:07,920
then your all you're going to do is
1981
01:31:07,920 --> 01:31:10,620
change one thing but it's after the shot
1982
01:31:10,620 --> 01:31:12,960
take the shot and you're done with the
1983
01:31:12,960 --> 01:31:15,600
shot open the photos app or just tap on
1984
01:31:15,600 --> 01:31:17,460
it to edit it and then here's what you
1985
01:31:17,460 --> 01:31:18,840
do
1986
01:31:18,840 --> 01:31:20,760
you're going to I took these two days
1987
01:31:20,760 --> 01:31:23,100
ago so you look at the water
1988
01:31:23,100 --> 01:31:25,320
right oh hold on the video didn't play
1989
01:31:25,320 --> 01:31:26,820
there's a video there one second
1990
01:31:26,820 --> 01:31:28,620
something bad happened don't move don't
1991
01:31:28,620 --> 01:31:30,719
breathe don't make a sound
1992
01:31:30,719 --> 01:31:32,760
something there's a video that was going
1993
01:31:32,760 --> 01:31:34,500
to play right here
1994
01:31:34,500 --> 01:31:36,179
that did not play Let's see if I can
1995
01:31:36,179 --> 01:31:38,580
figure out why it didn't play
1996
01:31:38,580 --> 01:31:41,400
one moment that that it should have
1997
01:31:41,400 --> 01:31:45,019
played let's see if it plays
1998
01:31:46,800 --> 01:31:49,159
here we go all right look at this water
1999
01:31:49,159 --> 01:31:52,879
boo frozen water
2000
01:31:53,400 --> 01:31:55,260
here's what you do you're in the photos
2001
01:31:55,260 --> 01:31:57,120
app see where it says live up the top
2002
01:31:57,120 --> 01:31:58,920
left corner just click on it look what
2003
01:31:58,920 --> 01:32:01,560
it says long exposure
2004
01:32:01,560 --> 01:32:03,900
just tap on long exposure wait a couple
2005
01:32:03,900 --> 01:32:06,860
of seconds look
2006
01:32:06,900 --> 01:32:09,179
is that crazy
2007
01:32:09,179 --> 01:32:11,219
so here's what it does
2008
01:32:11,219 --> 01:32:13,739
if you have an older iPhone and you know
2009
01:32:13,739 --> 01:32:15,300
who you are
2010
01:32:15,300 --> 01:32:17,820
it takes 15 photos averages them
2011
01:32:17,820 --> 01:32:19,500
together and that's what creates the
2012
01:32:19,500 --> 01:32:21,719
long exposure if you have the new iPhone
2013
01:32:21,719 --> 01:32:25,679
14 pro I think it takes 36 pictures and
2014
01:32:25,679 --> 01:32:28,199
puts them together automatically in two
2015
01:32:28,199 --> 01:32:29,940
seconds and renders out the long
2016
01:32:29,940 --> 01:32:32,699
exposure now that's done to every
2017
01:32:32,699 --> 01:32:35,100
picture you take with live photo behind
2018
01:32:35,100 --> 01:32:37,320
the scenes and when you tap that button
2019
01:32:37,320 --> 01:32:39,179
that word that says long exposure boom
2020
01:32:39,179 --> 01:32:41,340
it builds it it's two seconds and it's
2021
01:32:41,340 --> 01:32:45,060
done now if you don't want to do that
2022
01:32:45,060 --> 01:32:46,920
uh oh here's the yeah here's the final
2023
01:32:46,920 --> 01:32:48,600
picture all right so if you don't want
2024
01:32:48,600 --> 01:32:51,000
to do that there is an app that is
2025
01:32:51,000 --> 01:32:53,719
amazing it's called even longer it's
2026
01:32:53,719 --> 01:32:56,520
3.99 on the App Store
2027
01:32:56,520 --> 01:32:58,320
you can do as long one as you want you
2028
01:32:58,320 --> 01:32:59,699
want to do 20 seconds
2029
01:32:59,699 --> 01:33:01,380
you want to do a real long exposure
2030
01:33:01,380 --> 01:33:04,380
three minutes five minutes whatever you
2031
01:33:04,380 --> 01:33:06,540
want to do it's amazing you just type in
2032
01:33:06,540 --> 01:33:08,460
the number you want and it will leave
2033
01:33:08,460 --> 01:33:10,260
your shutter open that long has its own
2034
01:33:10,260 --> 01:33:12,000
camera of course it uses the lenses
2035
01:33:12,000 --> 01:33:14,040
that's you know in apples but it's uses
2036
01:33:14,040 --> 01:33:15,540
its own camera app
2037
01:33:15,540 --> 01:33:17,760
and it's brilliant and and that's it
2038
01:33:17,760 --> 01:33:20,880
this is a five-minute exposure
2039
01:33:20,880 --> 01:33:22,500
taken with your iPhone it was actually
2040
01:33:22,500 --> 01:33:25,020
my my buddy Eric kuna took that I was
2041
01:33:25,020 --> 01:33:26,100
standing right beside him with my
2042
01:33:26,100 --> 01:33:27,000
mirrorless
2043
01:33:27,000 --> 01:33:28,560
he could show me his he goes hey look
2044
01:33:28,560 --> 01:33:29,580
and I'm like
2045
01:33:29,580 --> 01:33:30,840
I know
2046
01:33:30,840 --> 01:33:33,300
get in the bus go back to the hotel card
2047
01:33:33,300 --> 01:33:34,920
reader I get it
2048
01:33:34,920 --> 01:33:37,320
okay now
2049
01:33:37,320 --> 01:33:39,719
should you hand hold a five-minute
2050
01:33:39,719 --> 01:33:41,040
exposure
2051
01:33:41,040 --> 01:33:43,980
however no no you need to shoot on a
2052
01:33:43,980 --> 01:33:46,139
tripod all right now I have a tripod
2053
01:33:46,139 --> 01:33:48,540
with me right now
2054
01:33:48,540 --> 01:33:50,820
hang on
2055
01:33:50,820 --> 01:33:54,120
it's in my wallet oh there it is
2056
01:33:54,120 --> 01:33:57,360
this is a little miracle it's called the
2057
01:33:57,360 --> 01:33:59,699
pocket tripod Pro
2058
01:33:59,699 --> 01:34:02,340
it literally fits in your wallet it is
2059
01:34:02,340 --> 01:34:05,219
the size of a credit card
2060
01:34:05,219 --> 01:34:07,860
and this is what it looks like up close
2061
01:34:07,860 --> 01:34:11,219
I made a stunning video for you for the
2062
01:34:11,219 --> 01:34:13,020
two clicks it takes to set it up and
2063
01:34:13,020 --> 01:34:15,060
start using it as a tripod anywhere you
2064
01:34:15,060 --> 01:34:17,460
are watch
2065
01:34:17,460 --> 01:34:22,139
you take it you turn it one turn
2066
01:34:22,139 --> 01:34:27,080
and you pop up the legs that's it tripod
2067
01:34:27,420 --> 01:34:30,060
and you put your phone in it
2068
01:34:30,060 --> 01:34:31,980
that's it
2069
01:34:31,980 --> 01:34:34,380
and it tilts
2070
01:34:34,380 --> 01:34:36,780
and it's incredibly well made and it's
2071
01:34:36,780 --> 01:34:39,060
incredibly expensive
2072
01:34:39,060 --> 01:34:41,699
it's like 30 bucks
2073
01:34:41,699 --> 01:34:42,780
now
2074
01:34:42,780 --> 01:34:44,580
this seems like a lot doesn't it like 30
2075
01:34:44,580 --> 01:34:46,320
bucks for this little thing
2076
01:34:46,320 --> 01:34:48,000
now I just want you to pause and think
2077
01:34:48,000 --> 01:34:52,020
what your carbon fiber tripod costs that
2078
01:34:52,020 --> 01:34:53,580
you that you have that you carry around
2079
01:34:53,580 --> 01:34:55,800
with you this this could stay in your
2080
01:34:55,800 --> 01:34:58,020
pocket I actually keep mine in my car
2081
01:34:58,020 --> 01:35:01,320
but it's it fits in your wallet and you
2082
01:35:01,320 --> 01:35:03,120
can just pull it out all right this is
2083
01:35:03,120 --> 01:35:04,980
what it looks like come on it's just and
2084
01:35:04,980 --> 01:35:07,380
it's so well made it's so sturdy and it
2085
01:35:07,380 --> 01:35:09,120
weighs nothing it I don't think it
2086
01:35:09,120 --> 01:35:10,560
weighs an ounce it probably weighs a
2087
01:35:10,560 --> 01:35:12,780
half an ounce all right now if you want
2088
01:35:12,780 --> 01:35:14,340
to get really serious about this and
2089
01:35:14,340 --> 01:35:15,540
move to the next level because this is
2090
01:35:15,540 --> 01:35:17,219
great for putting on a table or laying
2091
01:35:17,219 --> 01:35:18,659
on something but what if you're out
2092
01:35:18,659 --> 01:35:20,639
there shooting you know you're out like
2093
01:35:20,639 --> 01:35:23,940
I was in Tuscany in that case there is a
2094
01:35:23,940 --> 01:35:26,100
wonderful Mount you can get from
2095
01:35:26,100 --> 01:35:27,560
Arkansas
2096
01:35:27,560 --> 01:35:29,940
it's that company
2097
01:35:29,940 --> 01:35:31,920
the company that makes the phone tripod
2098
01:35:31,920 --> 01:35:33,840
mount with the Arca Swiss plate it's
2099
01:35:33,840 --> 01:35:35,880
designed to go on to your regular tripod
2100
01:35:35,880 --> 01:35:37,860
and ball head slides right onto your
2101
01:35:37,860 --> 01:35:40,739
ARCA Swiss Mount locks on there it's so
2102
01:35:40,739 --> 01:35:43,679
well made it is also like 30 bucks
2103
01:35:43,679 --> 01:35:45,239
um but you you feel like it's worth it
2104
01:35:45,239 --> 01:35:47,340
for this one I don't know why but anyway
2105
01:35:47,340 --> 01:35:49,199
it attaches to what you've already got
2106
01:35:49,199 --> 01:35:51,060
so if you're like hey I am going to use
2107
01:35:51,060 --> 01:35:52,380
this on my second camera and it went
2108
01:35:52,380 --> 01:35:54,000
down that's a great thing to have in
2109
01:35:54,000 --> 01:35:55,440
your pack all right
2110
01:35:55,440 --> 01:35:57,300
what's the next one
2111
01:35:57,300 --> 01:35:59,219
this is something that will also change
2112
01:35:59,219 --> 01:36:00,840
how you feel about shooting with your
2113
01:36:00,840 --> 01:36:02,880
phone as your second camera
2114
01:36:02,880 --> 01:36:05,400
there is another shutter button you do
2115
01:36:05,400 --> 01:36:07,440
not have to press the one that is on
2116
01:36:07,440 --> 01:36:10,560
your screen because if you just use the
2117
01:36:10,560 --> 01:36:13,080
volume up and either button shoots the
2118
01:36:13,080 --> 01:36:14,340
shot
2119
01:36:14,340 --> 01:36:16,560
it's so much better to do it that way
2120
01:36:16,560 --> 01:36:18,600
because when you're when you take your
2121
01:36:18,600 --> 01:36:20,460
finger off to shoot you're moving your
2122
01:36:20,460 --> 01:36:21,960
phone now your phone's whole you know
2123
01:36:21,960 --> 01:36:23,639
and it's a camera you got to hold it
2124
01:36:23,639 --> 01:36:25,380
still like anything else right so this
2125
01:36:25,380 --> 01:36:27,060
way you're holding it with both hands
2126
01:36:27,060 --> 01:36:28,739
and you're taking you do it for a day
2127
01:36:28,739 --> 01:36:30,300
you'll never go back to tapping the
2128
01:36:30,300 --> 01:36:31,380
screen again
2129
01:36:31,380 --> 01:36:33,719
and it's either volume button will work
2130
01:36:33,719 --> 01:36:34,920
all right
2131
01:36:34,920 --> 01:36:37,380
next this is just a setting that makes
2132
01:36:37,380 --> 01:36:39,659
things easier and nicer but it also
2133
01:36:39,659 --> 01:36:41,340
unlocks another feature that I'm going
2134
01:36:41,340 --> 01:36:42,719
to show you later in this presentation
2135
01:36:42,719 --> 01:36:45,060
so this is why I would turn it on there
2136
01:36:45,060 --> 01:36:48,600
is a shooting grid that comes with it
2137
01:36:48,600 --> 01:36:51,120
and here's how you see it's like see on
2138
01:36:51,120 --> 01:36:52,980
the left there's no shooting grid and on
2139
01:36:52,980 --> 01:36:54,600
the right there's a rule of thirds grid
2140
01:36:54,600 --> 01:36:58,260
right here's how you turn that on
2141
01:36:58,260 --> 01:37:01,080
you go to the camera set you go to your
2142
01:37:01,080 --> 01:37:02,460
settings app go to your camera
2143
01:37:02,460 --> 01:37:04,620
preferences there they are there there
2144
01:37:04,620 --> 01:37:07,080
all right and go over there see where it
2145
01:37:07,080 --> 01:37:09,120
says composition down the bottom just
2146
01:37:09,120 --> 01:37:10,739
turn on grid
2147
01:37:10,739 --> 01:37:12,659
and that's it it's this little button
2148
01:37:12,659 --> 01:37:15,000
right there and now you'll have that
2149
01:37:15,000 --> 01:37:16,800
same little grid popping up Right Where
2150
01:37:16,800 --> 01:37:18,120
You Are
2151
01:37:18,120 --> 01:37:21,060
all right this next one is incredibly
2152
01:37:21,060 --> 01:37:22,260
handy
2153
01:37:22,260 --> 01:37:25,380
it's how not to miss the shot when I'm
2154
01:37:25,380 --> 01:37:27,120
walking around a city it's the worst
2155
01:37:27,120 --> 01:37:28,920
thing in the world to have to turn on
2156
01:37:28,920 --> 01:37:30,659
your camera and wake it up or whatever
2157
01:37:30,659 --> 01:37:32,639
you know what's worse than that turning
2158
01:37:32,639 --> 01:37:34,800
on your iPhone waiting for it to do
2159
01:37:34,800 --> 01:37:36,900
facial recognition or typing in your
2160
01:37:36,900 --> 01:37:38,460
password
2161
01:37:38,460 --> 01:37:40,920
that's why this tip is so awesome
2162
01:37:40,920 --> 01:37:42,600
so when your phone is off and it's
2163
01:37:42,600 --> 01:37:43,620
asleep
2164
01:37:43,620 --> 01:37:46,139
here's what you're going to do ready
2165
01:37:46,139 --> 01:37:48,780
you're not going to wake it up you're
2166
01:37:48,780 --> 01:37:51,060
not going to do anything you're not
2167
01:37:51,060 --> 01:37:53,280
going to put in your password you were
2168
01:37:53,280 --> 01:37:55,139
just simply going to tap the screen once
2169
01:37:55,139 --> 01:37:57,900
and swipe left
2170
01:37:57,900 --> 01:37:59,400
take a look
2171
01:37:59,400 --> 01:38:01,380
and the camera's live
2172
01:38:01,380 --> 01:38:04,080
no logging in none of that stuff
2173
01:38:04,080 --> 01:38:05,880
it's the fastest way so your camera's
2174
01:38:05,880 --> 01:38:07,739
off your compute it's often it's in your
2175
01:38:07,739 --> 01:38:10,320
pocket you just pick up your phone
2176
01:38:10,320 --> 01:38:13,620
you tap the screen once and swipe to the
2177
01:38:13,620 --> 01:38:14,699
left
2178
01:38:14,699 --> 01:38:16,980
boom instant live camera
2179
01:38:16,980 --> 01:38:19,139
that's the fastest way to get to your
2180
01:38:19,139 --> 01:38:22,020
camera and you won't miss the shot
2181
01:38:22,020 --> 01:38:23,820
so again
2182
01:38:23,820 --> 01:38:26,760
don't wake it up no password none of
2183
01:38:26,760 --> 01:38:28,920
that stuff tap and swipe left boom it's
2184
01:38:28,920 --> 01:38:32,040
ready all right now if that sounds good
2185
01:38:32,040 --> 01:38:35,159
you may like this next one even better
2186
01:38:35,159 --> 01:38:37,980
this one's the back tap
2187
01:38:37,980 --> 01:38:40,679
this one allows you to tap the Apple
2188
01:38:40,679 --> 01:38:43,440
logo and your camera comes up anytime
2189
01:38:43,440 --> 01:38:45,780
two Taps on your logo and it comes up
2190
01:38:45,780 --> 01:38:48,120
here's how to set it up so you're just
2191
01:38:48,120 --> 01:38:50,219
going to double tap the logo you go and
2192
01:38:50,219 --> 01:38:53,219
you set this up in the settings
2193
01:38:53,219 --> 01:38:56,219
all right step one is go to the settings
2194
01:38:56,219 --> 01:38:58,500
and go to accessibility
2195
01:38:58,500 --> 01:39:00,659
all right
2196
01:39:00,659 --> 01:39:02,760
step two
2197
01:39:02,760 --> 01:39:05,300
is you're going to uh
2198
01:39:05,300 --> 01:39:08,340
tap on touch
2199
01:39:08,340 --> 01:39:11,340
all right and then when you get to touch
2200
01:39:11,340 --> 01:39:13,380
step three is you're going to choose
2201
01:39:13,380 --> 01:39:15,659
backtab now back tap will be off by
2202
01:39:15,659 --> 01:39:17,880
default so it's just going to say off
2203
01:39:17,880 --> 01:39:22,139
you're going to switch it to camera
2204
01:39:22,139 --> 01:39:24,120
and then from then on when you double
2205
01:39:24,120 --> 01:39:25,800
tap with your you're already holding
2206
01:39:25,800 --> 01:39:26,940
your camera right because you're walking
2207
01:39:26,940 --> 01:39:28,860
down the street
2208
01:39:28,860 --> 01:39:30,840
and you just boom boom and your camera's
2209
01:39:30,840 --> 01:39:34,020
live immediately it's incredibly fast
2210
01:39:34,020 --> 01:39:36,719
so that is the back tap double tap that
2211
01:39:36,719 --> 01:39:39,840
thing and your camera goes live
2212
01:39:39,840 --> 01:39:42,600
all right next this isn't this is one of
2213
01:39:42,600 --> 01:39:44,639
the things that I think that your camera
2214
01:39:44,639 --> 01:39:47,639
does better than excuse me your phone
2215
01:39:47,639 --> 01:39:49,679
does better than your DSLR or mirrorless
2216
01:39:49,679 --> 01:39:52,860
and that is shooting panoramas
2217
01:39:52,860 --> 01:39:55,920
it is so easy and fast to shoot a Pano
2218
01:39:55,920 --> 01:39:57,900
because it is going to stitch it and
2219
01:39:57,900 --> 01:39:59,760
crop it and do everything for you and
2220
01:39:59,760 --> 01:40:01,440
you're going to see it right there on
2221
01:40:01,440 --> 01:40:03,659
the spot it's just
2222
01:40:03,659 --> 01:40:06,440
turn it on
2223
01:40:06,780 --> 01:40:08,400
and hit stop
2224
01:40:08,400 --> 01:40:09,960
that's it it's not going to ask you any
2225
01:40:09,960 --> 01:40:11,940
questions you're not going to say hey I
2226
01:40:11,940 --> 01:40:13,679
took seven images put them together
2227
01:40:13,679 --> 01:40:15,420
later on your computer when you get back
2228
01:40:15,420 --> 01:40:17,820
it does it for you it is literally one
2229
01:40:17,820 --> 01:40:19,920
tap Hey look it's Venice that's not
2230
01:40:19,920 --> 01:40:21,719
actually Venice you know what that is
2231
01:40:21,719 --> 01:40:25,219
that's Tokyo Disneyland
2232
01:40:26,159 --> 01:40:29,639
so I take a lot of Panos just because
2233
01:40:29,639 --> 01:40:32,400
it's so easy
2234
01:40:32,400 --> 01:40:35,760
it's just literally you click and go
2235
01:40:35,760 --> 01:40:36,780
here's what it looks like if you've
2236
01:40:36,780 --> 01:40:39,239
never taken when you switch to Pano and
2237
01:40:39,239 --> 01:40:41,820
all you do is just slowly go to the left
2238
01:40:41,820 --> 01:40:43,199
and I'll tell you about the slowly part
2239
01:40:43,199 --> 01:40:45,860
in just a second
2240
01:40:46,320 --> 01:40:47,880
and that's it
2241
01:40:47,880 --> 01:40:49,380
I have two tips for you for taking
2242
01:40:49,380 --> 01:40:51,900
pianos
2243
01:40:51,900 --> 01:40:53,760
and the two tips are this
2244
01:40:53,760 --> 01:40:55,199
number one
2245
01:40:55,199 --> 01:40:57,179
you know it tells you to slow down just
2246
01:40:57,179 --> 01:40:59,760
ignore that tip number two if you want a
2247
01:40:59,760 --> 01:41:01,139
successful piano here's the secret
2248
01:41:01,139 --> 01:41:04,800
honestly don't go too far like you want
2249
01:41:04,800 --> 01:41:06,960
to take a panel that goes like this wee
2250
01:41:06,960 --> 01:41:08,699
the whole world all the way from the end
2251
01:41:08,699 --> 01:41:10,500
to end what happens is you wind up
2252
01:41:10,500 --> 01:41:11,820
looking on your phone you have a panel
2253
01:41:11,820 --> 01:41:13,620
this tiny and you go and put on
2254
01:41:13,620 --> 01:41:17,400
Instagram it's this tiny so like I I try
2255
01:41:17,400 --> 01:41:18,960
to take pianos that are kind of this
2256
01:41:18,960 --> 01:41:20,760
wide so my camera would take normally
2257
01:41:20,760 --> 01:41:25,020
this and I want to go this I don't go
2258
01:41:25,020 --> 01:41:26,100
that
2259
01:41:26,100 --> 01:41:28,080
because it will wind up being so small
2260
01:41:28,080 --> 01:41:30,120
that you won't you won't get to enjoy it
2261
01:41:30,120 --> 01:41:31,920
and it'll even look small on your phone
2262
01:41:31,920 --> 01:41:33,060
if it looks small on your phone it's
2263
01:41:33,060 --> 01:41:35,520
really going to be small all right tip
2264
01:41:35,520 --> 01:41:37,320
number 11.
2265
01:41:37,320 --> 01:41:40,380
the for travel this is a killer one
2266
01:41:40,380 --> 01:41:43,560
because I love to use my phone for
2267
01:41:43,560 --> 01:41:44,699
scouting
2268
01:41:44,699 --> 01:41:47,040
so this is a tip that I give people when
2269
01:41:47,040 --> 01:41:48,000
I'm talking about just travel
2270
01:41:48,000 --> 01:41:49,739
Photography in fact I gave this tip when
2271
01:41:49,739 --> 01:41:52,440
I did the optic presentation in New York
2272
01:41:52,440 --> 01:41:55,560
which was when I go to a town the first
2273
01:41:55,560 --> 01:41:57,119
thing thing I do if I've never been to
2274
01:41:57,119 --> 01:41:59,639
this town before is I take that two hour
2275
01:41:59,639 --> 01:42:01,080
bus tour
2276
01:42:01,080 --> 01:42:03,119
that and you can get the hop on or hop
2277
01:42:03,119 --> 01:42:05,100
off but I never Hop Off
2278
01:42:05,100 --> 01:42:07,980
so why do I take this tour hour tour
2279
01:42:07,980 --> 01:42:10,800
first because I already have a shot list
2280
01:42:10,800 --> 01:42:13,080
when I show up into town right if I go
2281
01:42:13,080 --> 01:42:14,880
to Rome I'm like all right I want to
2282
01:42:14,880 --> 01:42:16,440
shoot the Coliseum and you know I'll
2283
01:42:16,440 --> 01:42:18,780
have my list of shots so I when do I
2284
01:42:18,780 --> 01:42:21,000
want to shoot the Coliseum at dawn right
2285
01:42:21,000 --> 01:42:22,500
I want to get up early I want to be
2286
01:42:22,500 --> 01:42:24,540
right there in the perfect position but
2287
01:42:24,540 --> 01:42:25,920
when you take the two-hour bus tour
2288
01:42:25,920 --> 01:42:28,139
you'll find out like I did
2289
01:42:28,139 --> 01:42:30,780
that is covered in scaffolding so I can
2290
01:42:30,780 --> 01:42:32,699
mark that off for tomorrow we're not
2291
01:42:32,699 --> 01:42:35,580
doing that and uh if I I go to Paris
2292
01:42:35,580 --> 01:42:36,960
like oh they're doing construction right
2293
01:42:36,960 --> 01:42:38,760
where I want to shoot see everything
2294
01:42:38,760 --> 01:42:40,739
everywhere is being renovated which is
2295
01:42:40,739 --> 01:42:44,100
misery so if you do that two-hour tour
2296
01:42:44,100 --> 01:42:46,500
you know right off the bat exactly where
2297
01:42:46,500 --> 01:42:48,900
not to go the next day all right and
2298
01:42:48,900 --> 01:42:50,880
this is what it looks like you driving
2299
01:42:50,880 --> 01:42:53,100
around now here's what's right but
2300
01:42:53,100 --> 01:42:54,780
that's not that's just part of the
2301
01:42:54,780 --> 01:42:57,900
bigger tip but the secret is this when
2302
01:42:57,900 --> 01:43:00,420
you when you do this two-hour bus tour
2303
01:43:00,420 --> 01:43:03,119
right you're going to see places that
2304
01:43:03,119 --> 01:43:04,800
weren't on your list you'll see some
2305
01:43:04,800 --> 01:43:06,119
little alley and there's a beautiful
2306
01:43:06,119 --> 01:43:07,920
fountain down there and it wasn't on
2307
01:43:07,920 --> 01:43:09,300
anything that you've looked at on the
2308
01:43:09,300 --> 01:43:10,920
web you didn't know it was there so now
2309
01:43:10,920 --> 01:43:12,659
you've found this great location it's
2310
01:43:12,659 --> 01:43:14,280
really cool and you want to go back
2311
01:43:14,280 --> 01:43:16,320
there how are you going to find
2312
01:43:16,320 --> 01:43:19,440
this alley that on a side street in the
2313
01:43:19,440 --> 01:43:21,780
middle of Barcelona because here's what
2314
01:43:21,780 --> 01:43:23,580
you're going to do when you take a
2315
01:43:23,580 --> 01:43:25,199
picture with your phone
2316
01:43:25,199 --> 01:43:28,800
it embeds the GPS location of where you
2317
01:43:28,800 --> 01:43:30,540
were when you took it it automatically
2318
01:43:30,540 --> 01:43:32,639
embeds the GPS well that's great if you
2319
01:43:32,639 --> 01:43:34,440
have like a GPS unit in your car
2320
01:43:34,440 --> 01:43:37,560
something oh oh no here's what's better
2321
01:43:37,560 --> 01:43:40,020
when you take that photo into Lightroom
2322
01:43:40,020 --> 01:43:42,960
for example Lightroom classic
2323
01:43:42,960 --> 01:43:46,260
take a look it has that GPS so look I'm
2324
01:43:46,260 --> 01:43:48,600
in Lightroom classic I mean the library
2325
01:43:48,600 --> 01:43:51,360
module scroll down to the metadata panel
2326
01:43:51,360 --> 01:43:53,280
and there's all the information in your
2327
01:43:53,280 --> 01:43:55,679
camera embedded and all that stuff
2328
01:43:55,679 --> 01:43:58,380
yep there it is up taken with an iPhone
2329
01:43:58,380 --> 01:44:00,060
and then right beside there's the GPS
2330
01:44:00,060 --> 01:44:01,800
data look at the little arrow to the
2331
01:44:01,800 --> 01:44:03,780
right of it see that Arrow
2332
01:44:03,780 --> 01:44:06,000
you click that Arrow it takes you to a
2333
01:44:06,000 --> 01:44:07,080
satellite image of where you were
2334
01:44:07,080 --> 01:44:09,000
standing where you took the photo and
2335
01:44:09,000 --> 01:44:11,159
look there's the photo
2336
01:44:11,159 --> 01:44:13,040
every time you shoot with an iPhone
2337
01:44:13,040 --> 01:44:15,600
Lightroom automatically takes that photo
2338
01:44:15,600 --> 01:44:17,699
and Maps it to a world map you don't
2339
01:44:17,699 --> 01:44:19,320
have to do anything you don't have to
2340
01:44:19,320 --> 01:44:22,380
turn it on it's done it automatically so
2341
01:44:22,380 --> 01:44:24,360
now you can know exactly where those are
2342
01:44:24,360 --> 01:44:25,800
it's already organizing your images
2343
01:44:25,800 --> 01:44:27,659
behind the scenes which is pretty
2344
01:44:27,659 --> 01:44:29,760
amazing so that's why I love it because
2345
01:44:29,760 --> 01:44:31,920
I'll be able to find out by looking at
2346
01:44:31,920 --> 01:44:34,260
at literally inside of Lightroom or
2347
01:44:34,260 --> 01:44:36,119
inside of Apple's own photo Apple also
2348
01:44:36,119 --> 01:44:37,440
show you the exact same thing you don't
2349
01:44:37,440 --> 01:44:39,300
have to bring it into the Lightroom it
2350
01:44:39,300 --> 01:44:40,860
will show you a satellite image of where
2351
01:44:40,860 --> 01:44:42,659
you were standing you can look at it on
2352
01:44:42,659 --> 01:44:44,460
a map and see exactly which corner which
2353
01:44:44,460 --> 01:44:46,440
place or which location to get back to
2354
01:44:46,440 --> 01:44:48,480
because it's based on that all right
2355
01:44:48,480 --> 01:44:50,400
another setting for you that just that
2356
01:44:50,400 --> 01:44:51,719
you might love you're either going to
2357
01:44:51,719 --> 01:44:53,639
love this or hate it and I'm going to
2358
01:44:53,639 --> 01:44:55,920
show you it and you can decide you can
2359
01:44:55,920 --> 01:44:58,679
actually view outside the frame so when
2360
01:44:58,679 --> 01:45:00,540
you go and pull up the iPhone's camera
2361
01:45:00,540 --> 01:45:02,100
this is what it looks like see the big
2362
01:45:02,100 --> 01:45:03,900
black bars on either side
2363
01:45:03,900 --> 01:45:06,540
you can go and turn on a setting wait
2364
01:45:06,540 --> 01:45:08,280
you don't see the black bars
2365
01:45:08,280 --> 01:45:10,560
there they are see the big black bars on
2366
01:45:10,560 --> 01:45:11,520
either side
2367
01:45:11,520 --> 01:45:13,500
your photos in the middle you can go
2368
01:45:13,500 --> 01:45:16,080
turn on a setting that will do this
2369
01:45:16,080 --> 01:45:18,600
it lets you see through the black bars
2370
01:45:18,600 --> 01:45:21,179
so you can see now here's Apple's Apple
2371
01:45:21,179 --> 01:45:23,639
says we do this because you might see
2372
01:45:23,639 --> 01:45:25,380
that there's things outside the frame
2373
01:45:25,380 --> 01:45:27,360
that you want to compose like oh I
2374
01:45:27,360 --> 01:45:28,619
didn't realize there's a lamp over there
2375
01:45:28,619 --> 01:45:30,000
so I'm going to move over and include
2376
01:45:30,000 --> 01:45:31,920
that in my shot
2377
01:45:31,920 --> 01:45:34,679
here's the problem and so try this and
2378
01:45:34,679 --> 01:45:36,360
see what you think
2379
01:45:36,360 --> 01:45:38,100
I turned it on for a while and I wound
2380
01:45:38,100 --> 01:45:39,600
up turning it back off I have people
2381
01:45:39,600 --> 01:45:40,980
that swear by it and love it and they
2382
01:45:40,980 --> 01:45:42,600
say I think it helps me compositionally
2383
01:45:42,600 --> 01:45:45,119
but what it does for me is I
2384
01:45:45,119 --> 01:45:46,980
subconsciously think that stuff is in my
2385
01:45:46,980 --> 01:45:47,820
frame
2386
01:45:47,820 --> 01:45:49,500
like I kind of think I got it and then I
2387
01:45:49,500 --> 01:45:50,820
get back and go wait a minute I knew I
2388
01:45:50,820 --> 01:45:54,300
had oh no it wasn't really in my frame
2389
01:45:54,300 --> 01:45:55,920
because you're holding the phone up and
2390
01:45:55,920 --> 01:45:58,139
you see it and you're like yeah that's
2391
01:45:58,139 --> 01:46:00,060
in my frame no it's not
2392
01:46:00,060 --> 01:46:02,940
all right so how about this one here's
2393
01:46:02,940 --> 01:46:04,500
how you turn this feature on just in
2394
01:46:04,500 --> 01:46:05,760
case
2395
01:46:05,760 --> 01:46:07,260
you're going to scroll over to the
2396
01:46:07,260 --> 01:46:08,760
camera settings of course
2397
01:46:08,760 --> 01:46:10,980
you're going to scroll to view outside
2398
01:46:10,980 --> 01:46:12,600
the frame and turn it on at the very
2399
01:46:12,600 --> 01:46:14,699
bottom it's right here
2400
01:46:14,699 --> 01:46:16,139
I say it's here but then it doesn't
2401
01:46:16,139 --> 01:46:17,280
appear
2402
01:46:17,280 --> 01:46:19,920
there view outside the frame
2403
01:46:19,920 --> 01:46:21,719
just try it see what you think you may
2404
01:46:21,719 --> 01:46:22,980
like some of my friends have fallen in
2405
01:46:22,980 --> 01:46:24,480
love with it can't live without it or
2406
01:46:24,480 --> 01:46:26,940
you may think it's Trish
2407
01:46:26,940 --> 01:46:29,940
all right this next one is so good and
2408
01:46:29,940 --> 01:46:32,639
it's about getting super low
2409
01:46:32,639 --> 01:46:34,980
and it is an iPhone feature that's
2410
01:46:34,980 --> 01:46:36,840
pretty clever
2411
01:46:36,840 --> 01:46:38,820
so when you take your phone and you want
2412
01:46:38,820 --> 01:46:40,860
to shoot really really low and you love
2413
01:46:40,860 --> 01:46:42,480
that low perspective
2414
01:46:42,480 --> 01:46:45,179
you can turn your phone upside down
2415
01:46:45,179 --> 01:46:46,980
but it will automatically shoot the
2416
01:46:46,980 --> 01:46:48,900
image right side up
2417
01:46:48,900 --> 01:46:50,639
now so
2418
01:46:50,639 --> 01:46:53,100
what am I looking for when I turn it
2419
01:46:53,100 --> 01:46:54,540
upside down
2420
01:46:54,540 --> 01:46:57,960
just give me the smallest tiniest puddle
2421
01:46:57,960 --> 01:46:58,920
of water
2422
01:46:58,920 --> 01:47:01,679
I just need this much water look how
2423
01:47:01,679 --> 01:47:03,600
look a little water you see that little
2424
01:47:03,600 --> 01:47:05,100
tiny bit of water
2425
01:47:05,100 --> 01:47:06,960
that's all I need
2426
01:47:06,960 --> 01:47:08,699
it flips the image over for you
2427
01:47:08,699 --> 01:47:12,960
automatically so literally my my lens is
2428
01:47:12,960 --> 01:47:14,760
an inch above that tiny little puddle
2429
01:47:14,760 --> 01:47:16,560
but if there's a little puddle it's
2430
01:47:16,560 --> 01:47:18,420
there all right do you remember me
2431
01:47:18,420 --> 01:47:20,219
telling you a few minutes ago
2432
01:47:20,219 --> 01:47:22,199
that um
2433
01:47:22,199 --> 01:47:24,300
there that I have a technique for you
2434
01:47:24,300 --> 01:47:26,520
for that uh if you turn on the grid it
2435
01:47:26,520 --> 01:47:28,320
comes in handy later
2436
01:47:28,320 --> 01:47:30,239
and this is what it is it's for shooting
2437
01:47:30,239 --> 01:47:31,320
food
2438
01:47:31,320 --> 01:47:32,820
I always tell people why it's so
2439
01:47:32,820 --> 01:47:34,440
important to photograph the food when we
2440
01:47:34,440 --> 01:47:37,800
travel so number one is if you talk to
2441
01:47:37,800 --> 01:47:39,719
people about travel and say what is it
2442
01:47:39,719 --> 01:47:41,100
you love about traveling Oh I love
2443
01:47:41,100 --> 01:47:43,080
seeing other cultures I love seeing the
2444
01:47:43,080 --> 01:47:45,000
architecture I love trying the food in
2445
01:47:45,000 --> 01:47:47,760
different places so when I'm teaching a
2446
01:47:47,760 --> 01:47:49,139
travel photography Workshop I'm always
2447
01:47:49,139 --> 01:47:50,460
telling my students and teaching my
2448
01:47:50,460 --> 01:47:52,619
students how to photograph food because
2449
01:47:52,619 --> 01:47:54,719
it's really important now the the reason
2450
01:47:54,719 --> 01:47:56,760
I came up with this is when I first
2451
01:47:56,760 --> 01:47:59,460
started doing teaching travel workshops
2452
01:47:59,460 --> 01:48:04,080
I wanted to find out what is it that
2453
01:48:04,080 --> 01:48:08,520
that makes a travel photography Magazine
2454
01:48:08,520 --> 01:48:10,440
spread so awesome like you look at these
2455
01:48:10,440 --> 01:48:12,000
you open up Conde Nas traveler or
2456
01:48:12,000 --> 01:48:14,040
National Geographic traveler or you know
2457
01:48:14,040 --> 01:48:15,780
any one of these and you look at it and
2458
01:48:15,780 --> 01:48:17,400
you're like oh my gosh I want to go
2459
01:48:17,400 --> 01:48:19,440
there so I started to do research and
2460
01:48:19,440 --> 01:48:21,360
write down like I made a shot list of
2461
01:48:21,360 --> 01:48:23,460
what are the things that you see in all
2462
01:48:23,460 --> 01:48:25,320
these different magazines from around
2463
01:48:25,320 --> 01:48:27,719
the world and one of the things they
2464
01:48:27,719 --> 01:48:30,060
always feature is food
2465
01:48:30,060 --> 01:48:32,460
always whatever it is they're always
2466
01:48:32,460 --> 01:48:34,080
because there's such enough now they may
2467
01:48:34,080 --> 01:48:37,739
feature wine as well you know liquor you
2468
01:48:37,739 --> 01:48:40,619
know heroin different things depends on
2469
01:48:40,619 --> 01:48:42,659
the place but but they're always showing
2470
01:48:42,659 --> 01:48:44,340
the food right and one of the shots that
2471
01:48:44,340 --> 01:48:47,460
I love is when like when the waiter or
2472
01:48:47,460 --> 01:48:49,320
the waitress is putting down the food
2473
01:48:49,320 --> 01:48:50,880
you know you get a little of their arms
2474
01:48:50,880 --> 01:48:52,679
in there but I love that shot and I'll
2475
01:48:52,679 --> 01:48:54,540
even ask my server hey when you bring
2476
01:48:54,540 --> 01:48:55,739
the food can I take a picture of you
2477
01:48:55,739 --> 01:48:57,480
putting it down and you know they work
2478
01:48:57,480 --> 01:48:59,580
for tips they're like absolutely how
2479
01:48:59,580 --> 01:49:00,780
many times do you want me to do it
2480
01:49:00,780 --> 01:49:03,000
anyway but so the trick I want to give
2481
01:49:03,000 --> 01:49:04,860
you is for shooting food
2482
01:49:04,860 --> 01:49:06,360
um and there's a there's another tip in
2483
01:49:06,360 --> 01:49:07,679
here that will also relate to shooting
2484
01:49:07,679 --> 01:49:09,780
food but there is a special feature
2485
01:49:09,780 --> 01:49:12,420
inside the iPhone for shooting food
2486
01:49:12,420 --> 01:49:14,219
but it's hidden then you only get to it
2487
01:49:14,219 --> 01:49:15,960
if you turn on the grid
2488
01:49:15,960 --> 01:49:18,360
so one of the most popular food shots is
2489
01:49:18,360 --> 01:49:21,000
of course the straight down food shot
2490
01:49:21,000 --> 01:49:22,980
but if you don't nail the straight down
2491
01:49:22,980 --> 01:49:25,260
part it looks like the weird prospective
2492
01:49:25,260 --> 01:49:26,820
food shot
2493
01:49:26,820 --> 01:49:29,400
so like being able to nail that shot is
2494
01:49:29,400 --> 01:49:31,800
important so here's the trick on how to
2495
01:49:31,800 --> 01:49:32,880
nail it
2496
01:49:32,880 --> 01:49:35,639
when you go to shoot when you have the
2497
01:49:35,639 --> 01:49:37,679
grid turned on you'll notice that when
2498
01:49:37,679 --> 01:49:39,960
you put your camera horizontally like
2499
01:49:39,960 --> 01:49:43,020
this you'll see a Crosshair once white
2500
01:49:43,020 --> 01:49:45,179
and a second one that's yellow
2501
01:49:45,179 --> 01:49:47,639
when you line them up the camera is
2502
01:49:47,639 --> 01:49:50,460
perfectly flat and it's so easy to do
2503
01:49:50,460 --> 01:49:52,920
here watch this is what it looks like
2504
01:49:52,920 --> 01:49:54,179
this is not going to be a beautiful
2505
01:49:54,179 --> 01:49:56,880
video but you get the idea okay
2506
01:49:56,880 --> 01:49:58,619
step one you got to make sure the Grid's
2507
01:49:58,619 --> 01:50:01,500
on so go turn your grid on it only works
2508
01:50:01,500 --> 01:50:03,600
if the grid feature is turned on
2509
01:50:03,600 --> 01:50:04,920
all right now
2510
01:50:04,920 --> 01:50:06,960
let's get some food see the two
2511
01:50:06,960 --> 01:50:09,119
crosshairs
2512
01:50:09,119 --> 01:50:12,799
you just when you line up
2513
01:50:13,020 --> 01:50:14,580
it's a really bad video there you go
2514
01:50:14,580 --> 01:50:16,679
when they turn solid color you are
2515
01:50:16,679 --> 01:50:18,060
perfectly flat
2516
01:50:18,060 --> 01:50:20,159
again only happens if the grid is turned
2517
01:50:20,159 --> 01:50:22,920
on so make sure you have your grid on
2518
01:50:22,920 --> 01:50:25,080
all right
2519
01:50:25,080 --> 01:50:27,780
the next one
2520
01:50:27,780 --> 01:50:31,139
only use your camera's Optical lenses
2521
01:50:31,139 --> 01:50:32,639
so what does that mean you know how you
2522
01:50:32,639 --> 01:50:34,020
see these numbers on your phone so this
2523
01:50:34,020 --> 01:50:35,520
is what's on my phone my new one here I
2524
01:50:35,520 --> 01:50:36,960
don't know if I mentioned that I got the
2525
01:50:36,960 --> 01:50:39,360
new iPhone 14 pro yeah just got it brand
2526
01:50:39,360 --> 01:50:42,420
new yeah two days old okay anyway
2527
01:50:42,420 --> 01:50:44,940
if you have this you have four buttons
2528
01:50:44,940 --> 01:50:48,179
and that just means your 25 cooler than
2529
01:50:48,179 --> 01:50:50,940
the people with three buttons anyway
2530
01:50:50,940 --> 01:50:53,760
so these are Optical lenses so if you
2531
01:50:53,760 --> 01:50:56,520
choose 0.51 two or three you're going to
2532
01:50:56,520 --> 01:50:59,639
have nice crisp clear pictures if you
2533
01:50:59,639 --> 01:51:03,119
have an iPhone 11 or a 12 or a 13 Pro
2534
01:51:03,119 --> 01:51:04,679
you'll have three you'll still have the
2535
01:51:04,679 --> 01:51:06,420
ultra wide which is amazing you know the
2536
01:51:06,420 --> 01:51:08,219
ultra wide on an iPhone is 13
2537
01:51:08,219 --> 01:51:09,600
millimeters
2538
01:51:09,600 --> 01:51:11,520
that's wide man
2539
01:51:11,520 --> 01:51:13,920
all right then you've got one X and 2x
2540
01:51:13,920 --> 01:51:15,659
those are the optical these are the safe
2541
01:51:15,659 --> 01:51:18,540
ones if you have an iPhone 10 or 11 or
2542
01:51:18,540 --> 01:51:21,840
13 it's time for a new phone
2543
01:51:21,840 --> 01:51:24,119
You've Got One X and 2x you're living in
2544
01:51:24,119 --> 01:51:25,860
a world of pain
2545
01:51:25,860 --> 01:51:27,420
I'm not sure if your phone even makes
2546
01:51:27,420 --> 01:51:29,400
calls anymore anyway
2547
01:51:29,400 --> 01:51:31,260
but here's the thing you never want to
2548
01:51:31,260 --> 01:51:34,320
do don't ever while the camera app is
2549
01:51:34,320 --> 01:51:37,560
open don't ever pinch to zoom
2550
01:51:37,560 --> 01:51:39,600
when you pinch to zoom you're no longer
2551
01:51:39,600 --> 01:51:42,000
using one of those Optical lenses you're
2552
01:51:42,000 --> 01:51:44,340
now it's now creating pixels that aren't
2553
01:51:44,340 --> 01:51:46,679
actually there so and I took a picture
2554
01:51:46,679 --> 01:51:50,540
to see is it really going to be that bad
2555
01:51:50,540 --> 01:51:52,320
yep
2556
01:51:52,320 --> 01:51:54,960
it looks like you painted it
2557
01:51:54,960 --> 01:51:56,340
which if you're looking for the
2558
01:51:56,340 --> 01:51:58,560
painterly effect well it's one Zoom away
2559
01:51:58,560 --> 01:52:00,600
but that's probably what you're looking
2560
01:52:00,600 --> 01:52:03,300
for it it looks it just Falls literally
2561
01:52:03,300 --> 01:52:05,400
falls apart because the it's making up
2562
01:52:05,400 --> 01:52:07,860
pixels that aren't there so always use
2563
01:52:07,860 --> 01:52:10,739
the optical ones the the
2564
01:52:10,739 --> 01:52:12,780
I guess the the theme I'm trying to say
2565
01:52:12,780 --> 01:52:15,060
here is don't pinch
2566
01:52:15,060 --> 01:52:16,560
okay
2567
01:52:16,560 --> 01:52:19,260
number 16 this is a wild one this is
2568
01:52:19,260 --> 01:52:21,360
wild and it's so cool when you're doing
2569
01:52:21,360 --> 01:52:23,699
things like shooting food or you want to
2570
01:52:23,699 --> 01:52:24,900
shoot on the slide you're doing street
2571
01:52:24,900 --> 01:52:26,820
photography you don't really want anyone
2572
01:52:26,820 --> 01:52:28,980
to know what you're doing right you use
2573
01:52:28,980 --> 01:52:31,080
a little iPod pocket Pro and aim it at
2574
01:52:31,080 --> 01:52:32,580
whatever you want the servers people at
2575
01:52:32,580 --> 01:52:34,320
other tables someone's hotel room
2576
01:52:34,320 --> 01:52:36,540
whatever you think is appropriate all
2577
01:52:36,540 --> 01:52:37,679
right and then what you're going to do
2578
01:52:37,679 --> 01:52:39,600
is you're not going to touch the phone
2579
01:52:39,600 --> 01:52:41,400
you're not going to use the self timer
2580
01:52:41,400 --> 01:52:43,320
you're going to shoot from your Apple
2581
01:52:43,320 --> 01:52:45,000
watch
2582
01:52:45,000 --> 01:52:47,639
there is actually an app in your Apple
2583
01:52:47,639 --> 01:52:51,420
watch scroll down to
2584
01:52:51,420 --> 01:52:53,699
camera
2585
01:52:53,699 --> 01:52:56,760
remote there it is camera remote you tap
2586
01:52:56,760 --> 01:52:59,460
on it and it will show you a picture of
2587
01:52:59,460 --> 01:53:01,139
what it's seeing
2588
01:53:01,139 --> 01:53:03,300
and then you can just tap the shutter
2589
01:53:03,300 --> 01:53:05,699
button or tap a delay you can even
2590
01:53:05,699 --> 01:53:09,000
change the zoom and stuff you tap and
2591
01:53:09,000 --> 01:53:10,860
watch it fires the phone
2592
01:53:10,860 --> 01:53:13,139
is that crazy
2593
01:53:13,139 --> 01:53:14,820
well you got to buy an Apple Watch
2594
01:53:14,820 --> 01:53:16,920
that's that's the unfortunate part but
2595
01:53:16,920 --> 01:53:18,659
you might already have one
2596
01:53:18,659 --> 01:53:21,659
all right so the other thing that the
2597
01:53:21,659 --> 01:53:23,460
phone is cruelly great about then people
2598
01:53:23,460 --> 01:53:26,280
don't realize is that all of the lenses
2599
01:53:26,280 --> 01:53:29,400
have a super close-up macro capability
2600
01:53:29,400 --> 01:53:30,900
built in
2601
01:53:30,900 --> 01:53:33,060
you can get about an inch from anything
2602
01:53:33,060 --> 01:53:36,119
and it will still zoom in so you can
2603
01:53:36,119 --> 01:53:37,980
just say all right I want to zoom in so
2604
01:53:37,980 --> 01:53:39,960
here's this plate of food now the
2605
01:53:39,960 --> 01:53:41,520
background is blurry because I'm using
2606
01:53:41,520 --> 01:53:43,980
portrait mode so portrait mode on the
2607
01:53:43,980 --> 01:53:47,400
iPhone actually makes the background out
2608
01:53:47,400 --> 01:53:49,260
of focus it literally puts that a focus
2609
01:53:49,260 --> 01:53:52,199
like you're at F 2.8 or F 1.8 or you
2610
01:53:52,199 --> 01:53:54,719
know 1.7 whatever it takes
2611
01:53:54,719 --> 01:53:57,179
um anybody nobody get that no one saw
2612
01:53:57,179 --> 01:53:59,820
that movie Dark on it okay anyway it was
2613
01:53:59,820 --> 01:54:02,159
an old movie but um
2614
01:54:02,159 --> 01:54:05,219
so you look at uh you know you focus on
2615
01:54:05,219 --> 01:54:06,420
this that automatically puts the back
2616
01:54:06,420 --> 01:54:08,400
it's great for portraits but I don't I I
2617
01:54:08,400 --> 01:54:10,199
think of it also for just shooting
2618
01:54:10,199 --> 01:54:12,060
objects for shooting anything it just
2619
01:54:12,060 --> 01:54:13,619
makes your image stand out but if you
2620
01:54:13,619 --> 01:54:15,540
want to get really close you can get up
2621
01:54:15,540 --> 01:54:17,820
in on that food or anything else it's
2622
01:54:17,820 --> 01:54:19,980
not just food it will take all kinds of
2623
01:54:19,980 --> 01:54:21,179
different stuff
2624
01:54:21,179 --> 01:54:23,460
all right this next one's going to seem
2625
01:54:23,460 --> 01:54:25,199
really obvious but when I tell people
2626
01:54:25,199 --> 01:54:26,820
this and they do it I always get an
2627
01:54:26,820 --> 01:54:29,460
email back saying oh my gosh my phone is
2628
01:54:29,460 --> 01:54:31,020
shooting sharper shots than it's ever
2629
01:54:31,020 --> 01:54:33,659
taken so it is the secret to taking
2630
01:54:33,659 --> 01:54:36,480
really sharp shots just clean your lens
2631
01:54:36,480 --> 01:54:38,880
think about it you're throwing it in
2632
01:54:38,880 --> 01:54:40,260
your purse you're throwing it in your
2633
01:54:40,260 --> 01:54:42,060
pocket you're just you you're throwing
2634
01:54:42,060 --> 01:54:43,800
it in your car in the cup holders and
2635
01:54:43,800 --> 01:54:46,320
gosh knows where when was the last time
2636
01:54:46,320 --> 01:54:48,420
you thought to clean the lens on your
2637
01:54:48,420 --> 01:54:49,199
phone
2638
01:54:49,199 --> 01:54:52,139
how many years has it been since she
2639
01:54:52,139 --> 01:54:53,880
yeah and you know what I was I was
2640
01:54:53,880 --> 01:54:55,320
talking to a buddy about like yeah I
2641
01:54:55,320 --> 01:54:56,580
don't know about this phone my old phone
2642
01:54:56,580 --> 01:54:58,139
you know and he's like when was the last
2643
01:54:58,139 --> 01:55:00,060
time you cleaned your lens I'm like oh I
2644
01:55:00,060 --> 01:55:01,380
cleaned it pretty regularly really when
2645
01:55:01,380 --> 01:55:04,040
was the last time
2646
01:55:05,280 --> 01:55:07,199
May
2647
01:55:07,199 --> 01:55:08,699
I got out and cleaned it it was like I
2648
01:55:08,699 --> 01:55:11,219
bought a new phone it was terrible all
2649
01:55:11,219 --> 01:55:14,880
right this is the home of junk and gunk
2650
01:55:14,880 --> 01:55:16,920
and we would never think of this with
2651
01:55:16,920 --> 01:55:18,780
our mirrorless or DSLR we would never
2652
01:55:18,780 --> 01:55:21,300
think of it we're very you know uh
2653
01:55:21,300 --> 01:55:23,040
fastidious I guess it is the word I'm
2654
01:55:23,040 --> 01:55:25,320
looking for about keeping all our lenses
2655
01:55:25,320 --> 01:55:26,460
clean we're cleaning them all the time
2656
01:55:26,460 --> 01:55:28,260
but our phone we never think of it it's
2657
01:55:28,260 --> 01:55:30,480
a camera we just never clean it
2658
01:55:30,480 --> 01:55:32,580
clean it and all of a sudden now where
2659
01:55:32,580 --> 01:55:35,760
do you get a cleaning cloth for 4.99 get
2660
01:55:35,760 --> 01:55:37,500
the Sensei microfiber lens cleaning
2661
01:55:37,500 --> 01:55:38,880
cloth and this is look it's the number
2662
01:55:38,880 --> 01:55:40,920
one seller of b h here's the interesting
2663
01:55:40,920 --> 01:55:41,820
thing
2664
01:55:41,820 --> 01:55:45,000
it doesn't just work on phones
2665
01:55:45,000 --> 01:55:46,679
you're getting double duty out of this
2666
01:55:46,679 --> 01:55:49,320
it cleans your phone's screen and the
2667
01:55:49,320 --> 01:55:52,679
cam and your lenses it's really it just
2668
01:55:52,679 --> 01:55:54,119
is for lenses but it'll clean anything
2669
01:55:54,119 --> 01:55:56,639
it'll clean your glasses and I keep one
2670
01:55:56,639 --> 01:55:59,340
with me all the time in fact I've got a
2671
01:55:59,340 --> 01:56:02,159
cleaning cloth in my pocket because I
2672
01:56:02,159 --> 01:56:03,840
always keep them with this is not that
2673
01:56:03,840 --> 01:56:05,340
one this is one that came with my phone
2674
01:56:05,340 --> 01:56:07,020
Daddy mention I got a new phone I don't
2675
01:56:07,020 --> 01:56:09,119
know if I said anyway
2676
01:56:09,119 --> 01:56:12,000
um all right so that's it seems like a
2677
01:56:12,000 --> 01:56:13,260
silly one but it's honestly a very
2678
01:56:13,260 --> 01:56:14,280
important one
2679
01:56:14,280 --> 01:56:15,900
all right
2680
01:56:15,900 --> 01:56:17,639
number 19.
2681
01:56:17,639 --> 01:56:19,980
shooting in burst mode so there is a
2682
01:56:19,980 --> 01:56:21,420
burst mode that you don't even have to
2683
01:56:21,420 --> 01:56:23,639
do anything to turn it on it's ready to
2684
01:56:23,639 --> 01:56:25,320
shoot multiple pictures so this morning
2685
01:56:25,320 --> 01:56:27,300
we're out on the whale watch and we were
2686
01:56:27,300 --> 01:56:29,100
shooting and I was in the good boat
2687
01:56:29,100 --> 01:56:30,719
anyway
2688
01:56:30,719 --> 01:56:31,380
um
2689
01:56:31,380 --> 01:56:33,119
there were two boats that you know the
2690
01:56:33,119 --> 01:56:35,580
one with the really good shooters
2691
01:56:35,580 --> 01:56:39,300
it's another boat as well anyway
2692
01:56:39,300 --> 01:56:41,580
just kidding I'm just kidding for you
2693
01:56:41,580 --> 01:56:42,900
folks watching at home
2694
01:56:42,900 --> 01:56:46,519
I'm not kidding okay
2695
01:56:46,560 --> 01:56:47,880
all right
2696
01:56:47,880 --> 01:56:51,239
so if you press and hold the volume up
2697
01:56:51,239 --> 01:56:54,179
button it'll shoot a burst and it'll
2698
01:56:54,179 --> 01:56:56,480
just keep shooting bursts
2699
01:56:56,480 --> 01:56:59,040
I mean it'll shoot as many shots as you
2700
01:56:59,040 --> 01:57:01,080
want to shoot now
2701
01:57:01,080 --> 01:57:02,880
how do you turn this on you have to go
2702
01:57:02,880 --> 01:57:04,920
turn it on you have to go into the
2703
01:57:04,920 --> 01:57:06,360
settings to the camera app you know the
2704
01:57:06,360 --> 01:57:09,060
routine and go turn on the switch for
2705
01:57:09,060 --> 01:57:11,760
use volume up so it's not the volume
2706
01:57:11,760 --> 01:57:13,560
down so volume up or down we'll take the
2707
01:57:13,560 --> 01:57:15,599
picture click click but now when you
2708
01:57:15,599 --> 01:57:17,159
turn this on you hold volume up and
2709
01:57:17,159 --> 01:57:19,080
it'll shoot a burst you know what's neat
2710
01:57:19,080 --> 01:57:21,480
if while you're doing it because you can
2711
01:57:21,480 --> 01:57:22,980
either hold the button on the phone or
2712
01:57:22,980 --> 01:57:25,920
you can hold the the top one if you drag
2713
01:57:25,920 --> 01:57:28,199
the shutter to the left it'll tell you
2714
01:57:28,199 --> 01:57:30,300
how many shots you've just taken
2715
01:57:30,300 --> 01:57:32,400
so you can see them and it goes fast
2716
01:57:32,400 --> 01:57:34,080
it's just shooting like you know I don't
2717
01:57:34,080 --> 01:57:36,060
know 10 frames 12 frames a second you
2718
01:57:36,060 --> 01:57:38,699
start moving it's like stop stop it it
2719
01:57:38,699 --> 01:57:40,619
takes a lot a lot of photos that's why
2720
01:57:40,619 --> 01:57:42,000
you want to be careful about putting raw
2721
01:57:42,000 --> 01:57:43,199
on all the time
2722
01:57:43,199 --> 01:57:44,940
you'll shoot a gig of photos in six
2723
01:57:44,940 --> 01:57:46,020
seconds
2724
01:57:46,020 --> 01:57:48,000
all right we're down to the last the
2725
01:57:48,000 --> 01:57:50,099
last tip of the day now
2726
01:57:50,099 --> 01:57:52,020
this tip is called how to shoot a manual
2727
01:57:52,020 --> 01:57:53,280
mode because one of the things people
2728
01:57:53,280 --> 01:57:55,080
will tell me is well I really can't use
2729
01:57:55,080 --> 01:57:57,360
a funk camera phone I shoot a manual and
2730
01:57:57,360 --> 01:57:59,280
it's my whole life my life is based
2731
01:57:59,280 --> 01:58:01,380
around shooting in manual and I I can't
2732
01:58:01,380 --> 01:58:03,599
do it on a phone but you actually can
2733
01:58:03,599 --> 01:58:07,139
all you have to do is use lightroom's
2734
01:58:07,139 --> 01:58:09,659
camera so Lightroom has a pro mode it's
2735
01:58:09,659 --> 01:58:11,639
set to automatic by default you can just
2736
01:58:11,639 --> 01:58:13,619
click on Pro and look there's the
2737
01:58:13,619 --> 01:58:14,940
exposure
2738
01:58:14,940 --> 01:58:17,699
got a slider for it
2739
01:58:17,699 --> 01:58:20,340
shutter speed ISO you can set your white
2740
01:58:20,340 --> 01:58:22,139
balance manually you can do the whole
2741
01:58:22,139 --> 01:58:24,239
nine yards and set all of your settings
2742
01:58:24,239 --> 01:58:26,219
manually just by switching from
2743
01:58:26,219 --> 01:58:28,139
automatic to Pro mode as soon as you do
2744
01:58:28,139 --> 01:58:30,780
you have all of those settings
2745
01:58:30,780 --> 01:58:32,040
all right
2746
01:58:32,040 --> 01:58:34,619
that is the actual 20 tips now
2747
01:58:34,619 --> 01:58:36,000
if you're like thinking to yourself
2748
01:58:36,000 --> 01:58:38,580
Scott there's got to be more than 20
2749
01:58:38,580 --> 01:58:41,820
tips by gosh there's just a ton of them
2750
01:58:41,820 --> 01:58:44,280
and I shoved him in this book
2751
01:58:44,280 --> 01:58:46,020
you knew this was lead you knew I was
2752
01:58:46,020 --> 01:58:47,760
going to mention it at the very end for
2753
01:58:47,760 --> 01:58:49,500
goodness sake
2754
01:58:49,500 --> 01:58:51,599
so I have this book called the iPhone
2755
01:58:51,599 --> 01:58:54,179
Photography book and this is what I did
2756
01:58:54,179 --> 01:58:56,580
in the book I took regular photography
2757
01:58:56,580 --> 01:58:58,139
principles like the regular stuff that
2758
01:58:58,139 --> 01:59:00,000
we do for portraits and for Landscapes
2759
01:59:00,000 --> 01:59:02,280
and travel and all and I said what if we
2760
01:59:02,280 --> 01:59:05,580
pretended that it was just a camera and
2761
01:59:05,580 --> 01:59:06,780
we never talked about what kind of
2762
01:59:06,780 --> 01:59:08,580
camera it was and we just did photos
2763
01:59:08,580 --> 01:59:10,380
with it and this is our camera so that's
2764
01:59:10,380 --> 01:59:12,360
what the whole book is about
2765
01:59:12,360 --> 01:59:13,980
um I do show you all kinds of iPhone
2766
01:59:13,980 --> 01:59:15,480
Centric stuff that's why it's called the
2767
01:59:15,480 --> 01:59:16,920
iPhone Photography book instead of just
2768
01:59:16,920 --> 01:59:18,659
the cell phone Photography book because
2769
01:59:18,659 --> 01:59:20,040
it has a bunch of these like features
2770
01:59:20,040 --> 01:59:21,239
and tricks that I've shown you today
2771
01:59:21,239 --> 01:59:23,520
that kind of stuff is in the book and
2772
01:59:23,520 --> 01:59:25,080
it's hundreds of pages they sold out of
2773
01:59:25,080 --> 01:59:27,060
it yesterday morning before the doors
2774
01:59:27,060 --> 01:59:29,280
opened but they drove back to San
2775
01:59:29,280 --> 01:59:31,679
Francisco and got more I don't know how
2776
01:59:31,679 --> 01:59:33,900
many they have but they have a 35 off
2777
01:59:33,900 --> 01:59:36,179
show special and Rocky Nook as you know
2778
01:59:36,179 --> 01:59:37,920
the registration desk at the front when
2779
01:59:37,920 --> 01:59:39,540
you're walking in the door they're right
2780
01:59:39,540 --> 01:59:42,719
to your right so uh I I highly encourage
2781
01:59:42,719 --> 01:59:46,080
you to buy 15 or 20 copies each
2782
01:59:46,080 --> 01:59:48,239
you do you know people that have phones
2783
01:59:48,239 --> 01:59:50,159
don't they want to take good pictures
2784
01:59:50,159 --> 01:59:51,420
too
2785
01:59:51,420 --> 01:59:53,040
all right well I'm going to stick around
2786
01:59:53,040 --> 01:59:54,239
for a few minutes to answer any
2787
01:59:54,239 --> 01:59:55,560
questions if you have so if you have any
2788
01:59:55,560 --> 01:59:57,360
questions please come up but I'm so
2789
01:59:57,360 --> 01:59:59,460
thrilled that you came to a class on
2790
01:59:59,460 --> 02:00:01,920
using your iPhone this crowd right
2791
02:00:01,920 --> 02:00:04,800
coming to a class I my hat's off to you
2792
02:00:04,800 --> 02:00:06,310
thanks very much everybody
2793
02:00:06,310 --> 02:00:11,899
[Applause]
2794
02:00:18,300 --> 02:00:21,560
hi sure
2795
02:00:22,199 --> 02:00:24,239
still
2796
02:00:24,239 --> 02:00:25,440
um
2797
02:00:25,440 --> 02:00:26,760
yeah
2798
02:00:26,760 --> 02:00:31,280
you guys hit hit go on the video
2799
02:00:52,760 --> 02:00:55,639
Geographic audience
2800
02:00:55,639 --> 02:00:59,880
to visit some of the most remote spots
2801
02:00:59,880 --> 02:01:01,860
on the planet
2802
02:01:01,860 --> 02:01:03,900
investigating the native plants looking
2803
02:01:03,900 --> 02:01:07,080
for endemic Birds
2804
02:01:07,080 --> 02:01:09,119
Amanda Ray coming straight at us
2805
02:01:09,119 --> 02:01:11,040
straight ahead of us now you can see
2806
02:01:11,040 --> 02:01:12,960
them
2807
02:01:12,960 --> 02:01:16,320
it was amazing it was beautiful sharp
2808
02:01:16,320 --> 02:01:18,300
Ridge lines and Peaks that are so
2809
02:01:18,300 --> 02:01:21,599
defining for these islands people are
2810
02:01:21,599 --> 02:01:25,020
going back to their history and finding
2811
02:01:25,020 --> 02:01:27,420
ways to renew that so those layers of
2812
02:01:27,420 --> 02:01:29,219
history in a present day you know are
2813
02:01:29,219 --> 02:01:30,719
visible in the everyday lives of the
2814
02:01:30,719 --> 02:01:32,820
people that we're meeting I've never
2815
02:01:32,820 --> 02:01:36,719
seen anything like it it's most pure in
2816
02:01:36,719 --> 02:01:39,840
a way because nobody's here this is the
2817
02:01:39,840 --> 02:01:41,880
postcard that we all buy or dream of
2818
02:01:41,880 --> 02:01:44,599
going to see
2819
02:01:48,179 --> 02:01:49,800
this is a brief history of b h
2820
02:01:49,800 --> 02:01:51,540
everyone's favorite photo and video
2821
02:01:51,540 --> 02:01:52,560
store
2822
02:01:52,560 --> 02:01:55,020
year was 1973. the Mets went to the
2823
02:01:55,020 --> 02:01:56,940
World Series the first cell phone call
2824
02:01:56,940 --> 02:01:59,040
was made and believe me and Hermann
2825
02:01:59,040 --> 02:02:00,599
opened a specialty photography shop at
2826
02:02:00,599 --> 02:02:02,580
17 Warren Street New York City
2827
02:02:02,580 --> 02:02:05,280
they had a simple philosophy be honest
2828
02:02:05,280 --> 02:02:07,260
treat people right and they will come
2829
02:02:07,260 --> 02:02:10,800
back thanks Irving also free candy and
2830
02:02:10,800 --> 02:02:12,900
it worked over the next 20 years we
2831
02:02:12,900 --> 02:02:15,239
expanded a move to West 17th Street and
2832
02:02:15,239 --> 02:02:17,460
34th Street and 9th Avenue and added
2833
02:02:17,460 --> 02:02:19,739
more products lighting binoculars
2834
02:02:19,739 --> 02:02:21,719
telescopes audio video tripods computers
2835
02:02:21,719 --> 02:02:23,159
printers mobile televisions projectors
2836
02:02:23,159 --> 02:02:25,440
drones and even more free candy now it's
2837
02:02:25,440 --> 02:02:29,159
three stories and over 400 000 products
2838
02:02:29,159 --> 02:02:31,020
and over a thousand employees
2839
02:02:31,020 --> 02:02:32,699
we take millions of orders online and
2840
02:02:32,699 --> 02:02:35,699
ship to 179 countries and Counting
2841
02:02:35,699 --> 02:02:37,800
you can talk to us in person on the
2842
02:02:37,800 --> 02:02:40,980
phone DNA chocolate or am I
2843
02:02:40,980 --> 02:02:43,199
check out our checkout baskets also
2844
02:02:43,199 --> 02:02:45,179
check out our checkout numbers also
2845
02:02:45,179 --> 02:02:47,760
check out the flare on Murray's vest and
2846
02:02:47,760 --> 02:02:49,560
everyone's favorite part are conveyor
2847
02:02:49,560 --> 02:02:52,320
belt the benefit of the conveyor belt is
2848
02:02:52,320 --> 02:02:53,520
you don't have to worry about the
2849
02:02:53,520 --> 02:02:55,440
product or slap it around anymore until
2850
02:02:55,440 --> 02:02:58,020
checkout nice these these owners they
2851
02:02:58,020 --> 02:03:00,260
still come to
2852
02:03:02,040 --> 02:03:03,900
come to Jeanette oh sorry she's busy
2853
02:03:03,900 --> 02:03:06,119
this is our warehouse this is yaakov and
2854
02:03:06,119 --> 02:03:08,159
Lady fighting over lighting kits
2855
02:03:08,159 --> 02:03:10,980
b h is not a chain b h is open every day
2856
02:03:10,980 --> 02:03:13,080
except Saturdays of course
2857
02:03:13,080 --> 02:03:15,599
now you know almost the whole story
2858
02:03:15,599 --> 02:03:18,739
we are b h
2859
02:03:19,020 --> 02:03:21,119
introducing the new paybook credit card
2860
02:03:21,119 --> 02:03:23,820
you can save the tax or choose special
2861
02:03:23,820 --> 02:03:25,679
financing for your purchases made on
2862
02:03:25,679 --> 02:03:27,840
your payboo credit card so you want to
2863
02:03:27,840 --> 02:03:29,820
save the tax on a camera laptop and
2864
02:03:29,820 --> 02:03:32,280
drone no problem no need to wait for
2865
02:03:32,280 --> 02:03:34,020
credits or cash back like other credit
2866
02:03:34,020 --> 02:03:37,080
cards the b h payboo card pays you back
2867
02:03:37,080 --> 02:03:40,020
instantly or save over time and choose
2868
02:03:40,020 --> 02:03:42,360
special financing and pay it off over 6
2869
02:03:42,360 --> 02:03:45,060
or 12 months it's easy use your new
2870
02:03:45,060 --> 02:03:47,940
payboo card as payment at checkout then
2871
02:03:47,940 --> 02:03:49,380
choose your available options either
2872
02:03:49,380 --> 02:03:52,020
paybu savings or special financing see
2873
02:03:52,020 --> 02:03:53,820
your savings or promotional plan right
2874
02:03:53,820 --> 02:03:55,820
on your receipt in-store or online
2875
02:03:55,820 --> 02:03:58,860
applying is easy your approved payboo
2876
02:03:58,860 --> 02:04:00,780
card will be instantly available for a
2877
02:04:00,780 --> 02:04:02,699
first purchase at checkout the new
2878
02:04:02,699 --> 02:04:05,040
payboo card same funny name your choice
2879
02:04:05,040 --> 02:04:08,880
of exclusive benefits apply today
2880
02:04:08,880 --> 02:04:13,219
this is a real b h customer story
2881
02:04:17,340 --> 02:04:19,800
okay isn't that right Irving
2882
02:04:19,800 --> 02:04:21,659
we need to be ready for whatever the
2883
02:04:21,659 --> 02:04:24,119
customer needs even when especially when
2884
02:04:24,119 --> 02:04:26,340
the items are rare so true could you
2885
02:04:26,340 --> 02:04:27,960
give us an example Irving we help
2886
02:04:27,960 --> 02:04:29,580
millions of customers all over the world
2887
02:04:29,580 --> 02:04:33,179
come on just one example well there was
2888
02:04:33,179 --> 02:04:36,840
NASA NASA NASA what's the big deal we
2889
02:04:36,840 --> 02:04:38,580
have for everyone big and small so what
2890
02:04:38,580 --> 02:04:41,099
did to need a unique hasselblock lens
2891
02:04:41,099 --> 02:04:43,320
for a space mission I guess no one else
2892
02:04:43,320 --> 02:04:45,659
had it but we did but we often have what
2893
02:04:45,659 --> 02:04:46,920
others don't
2894
02:04:46,920 --> 02:04:48,840
love it what else can you tell us about
2895
02:04:48,840 --> 02:04:51,719
this story that is the story copy that
2896
02:04:51,719 --> 02:04:54,000
Irving and thank you for sharing for all
2897
02:04:54,000 --> 02:04:56,280
your needs big or small check out B
2898
02:04:56,280 --> 02:04:57,840
h.com
2899
02:04:57,840 --> 02:05:00,920
I go back to work now
2900
02:05:03,060 --> 02:05:05,099
Fred Smith here told us the B H Photo
2901
02:05:05,099 --> 02:05:08,040
helped change his life Fred tell us your
2902
02:05:08,040 --> 02:05:08,880
story
2903
02:05:08,880 --> 02:05:10,739
I was a fitness instructor in Atlanta
2904
02:05:10,739 --> 02:05:13,500
and I transferred to New York March 13
2905
02:05:13,500 --> 02:05:16,139
2020 right as the city went under
2906
02:05:16,139 --> 02:05:18,780
lockdown oof that's a rough timing all
2907
02:05:18,780 --> 02:05:20,940
the studios shut down but with B H's
2908
02:05:20,940 --> 02:05:23,340
help I started workout with Fred it's an
2909
02:05:23,340 --> 02:05:25,080
online fitness platform with cycling
2910
02:05:25,080 --> 02:05:27,420
classes and off the bike classes hot by
2911
02:05:27,420 --> 02:05:29,520
me let's talk about lemons the lemonade
2912
02:05:29,520 --> 02:05:31,080
as I started looking for equipment
2913
02:05:31,080 --> 02:05:33,300
everybody I spoke to was pointing me to
2914
02:05:33,300 --> 02:05:36,420
b h I needed a camera a lens microphone
2915
02:05:36,420 --> 02:05:39,360
capture card audio interface oh Fred
2916
02:05:39,360 --> 02:05:41,520
we're running out of room here
2917
02:05:41,520 --> 02:05:43,320
well here's the thing that setup is
2918
02:05:43,320 --> 02:05:45,239
really complicated and that's where b h
2919
02:05:45,239 --> 02:05:47,280
came in I felt like every expert I spoke
2920
02:05:47,280 --> 02:05:49,199
to had been in my shoes before whether I
2921
02:05:49,199 --> 02:05:51,360
was on the chat or I called anytime I
2922
02:05:51,360 --> 02:05:53,460
had a question they had a solution I was
2923
02:05:53,460 --> 02:05:55,080
like ah I wish I called you earlier
2924
02:05:55,080 --> 02:05:57,719
we're always here for you Fred say where
2925
02:05:57,719 --> 02:06:00,119
do you film all this let me show you my
2926
02:06:00,119 --> 02:06:01,980
living room is essentially a recording
2927
02:06:01,980 --> 02:06:04,440
studio everything in here except for the
2928
02:06:04,440 --> 02:06:06,840
couch and the TV are laid out so that I
2929
02:06:06,840 --> 02:06:09,119
can do my recording amazing What's Next
2930
02:06:09,119 --> 02:06:10,500
to You Fred one of the things I wanted
2931
02:06:10,500 --> 02:06:12,360
to do for years was start a video
2932
02:06:12,360 --> 02:06:14,219
podcast so I started something called
2933
02:06:14,219 --> 02:06:16,560
join the convo we discussed important
2934
02:06:16,560 --> 02:06:19,560
topics in a safe space Fred you're a
2935
02:06:19,560 --> 02:06:21,179
real Mensch thank you for sharing your b
2936
02:06:21,179 --> 02:06:23,219
h story with us if you you're thinking
2937
02:06:23,219 --> 02:06:24,840
of starting a virtual business like Fred
2938
02:06:24,840 --> 02:06:28,400
check out B h.com
2939
02:06:29,159 --> 02:06:32,719
story about a magical place
2940
02:06:32,820 --> 02:06:34,619
things amazing
2941
02:06:34,619 --> 02:06:36,679
especially the people
2942
02:06:36,679 --> 02:06:39,060
we can tell you everything there is to
2943
02:06:39,060 --> 02:06:41,639
know about over 400 000 different pieces
2944
02:06:41,639 --> 02:06:44,099
of gear tell them Lenny we have a 17
2945
02:06:44,099 --> 02:06:47,760
millimeter 24 millimeter 45 millimeter
2946
02:06:47,760 --> 02:06:49,380
he does this all day
2947
02:06:49,380 --> 02:06:50,940
we'll help you find the right thing
2948
02:06:50,940 --> 02:06:53,159
which is often not the most expensive
2949
02:06:53,159 --> 02:06:55,860
the A9 is great but I think the 6500 is
2950
02:06:55,860 --> 02:06:57,659
better for what you need that's pretty
2951
02:06:57,659 --> 02:07:00,420
rare and just like you we love to
2952
02:07:00,420 --> 02:07:02,760
explore and share our passion because
2953
02:07:02,760 --> 02:07:04,679
we're creators as well
2954
02:07:04,679 --> 02:07:06,360
Israel and Jake like to make videos for
2955
02:07:06,360 --> 02:07:09,480
the web oh I love it when he does this
2956
02:07:09,480 --> 02:07:11,520
oh by the way if you can't meet us in
2957
02:07:11,520 --> 02:07:13,020
person you can always chat with us
2958
02:07:13,020 --> 02:07:13,980
online
2959
02:07:13,980 --> 02:07:16,500
think of us as collaborators production
2960
02:07:16,500 --> 02:07:19,260
Partners problem solvers this is Greg
2961
02:07:19,260 --> 02:07:23,239
he's made five Gold Records
2962
02:07:24,000 --> 02:07:25,380
and here's Jay the King of the
2963
02:07:25,380 --> 02:07:27,840
candidates wait wait I'm not ready Jake
2964
02:07:27,840 --> 02:07:30,300
sometimes we geek
2965
02:07:30,300 --> 02:07:32,580
but mostly we're here to help you like
2966
02:07:32,580 --> 02:07:35,219
Lenny who's still going because there's
2967
02:07:35,219 --> 02:07:36,659
a lot to say when you're making some
2968
02:07:36,659 --> 02:07:38,760
pretty important decisions
2969
02:07:38,760 --> 02:07:41,219
so now you've met 16 of over 1 000
2970
02:07:41,219 --> 02:07:44,099
employees 16 reasons our customers like
2971
02:07:44,099 --> 02:07:45,420
to do business with people not
2972
02:07:45,420 --> 02:07:49,679
algorithms we are b h
2973
02:07:49,679 --> 02:07:51,840
introducing the new payboo credit card
2974
02:07:51,840 --> 02:07:54,480
you can save the tax or choose special
2975
02:07:54,480 --> 02:07:56,400
financing for your purchases made on
2976
02:07:56,400 --> 02:07:58,500
your paybu credit card so you want to
2977
02:07:58,500 --> 02:08:00,540
save the tax on a camera laptop and
2978
02:08:00,540 --> 02:08:02,940
drone no problem no need to wait for
2979
02:08:02,940 --> 02:08:04,679
credits or cash back like other credit
2980
02:08:04,679 --> 02:08:07,739
cards the b h payboo card pays you back
2981
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instantly or save over time and choose
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choose your available options either pay
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your savings or promotional plan right
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applying is easy your approved paybook
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[Music]
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[Music]
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foreign
2997
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[Music]
2998
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[Music]
2999
02:09:48,000 --> 02:09:50,599
questions
3000
02:09:58,100 --> 02:10:05,819
[Music]
3001
02:10:07,940 --> 02:10:11,150
[Music]
3002
02:10:13,170 --> 02:10:28,700
[Music]
3003
02:10:32,020 --> 02:10:34,080
[Music]
3004
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foreign
3005
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[Music]
3006
02:11:06,500 --> 02:11:09,680
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3007
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foreign
3008
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3009
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[Music]
3010
02:12:18,940 --> 02:12:22,070
[Music]
3011
02:14:30,900 --> 02:14:33,900
2013
3012
02:15:32,840 --> 02:15:36,719
or if they start they say if everybody
3013
02:15:36,719 --> 02:15:39,380
starts
3014
02:15:47,400 --> 02:15:50,059
foreign
3015
02:15:52,619 --> 02:15:54,780
hi everyone all right we're going to go
3016
02:15:54,780 --> 02:15:57,960
to our panel started momentarily the uh
3017
02:15:57,960 --> 02:15:59,639
how to make an impact with photography
3018
02:15:59,639 --> 02:16:01,679
and importance in photography that's
3019
02:16:01,679 --> 02:16:02,880
going to be starting in a couple of
3020
02:16:02,880 --> 02:16:05,699
minutes and uh it's going to be a blast
3021
02:16:05,699 --> 02:16:08,040
we've got uh Franz launting is going to
3022
02:16:08,040 --> 02:16:09,659
moderate the panel we're going to have
3023
02:16:09,659 --> 02:16:13,079
Andy Griffiths flip nicklin and also
3024
02:16:13,079 --> 02:16:15,300
saffner ready and then safna will be
3025
02:16:15,300 --> 02:16:16,739
coming back and joining us at three
3026
02:16:16,739 --> 02:16:18,840
o'clock for a presentation so we're
3027
02:16:18,840 --> 02:16:20,460
looking forward to that that's going to
3028
02:16:20,460 --> 02:16:22,500
be in a couple of minutes so you want to
3029
02:16:22,500 --> 02:16:25,139
take your seats and get ready if anyone
3030
02:16:25,139 --> 02:16:26,880
wants to meet Scott and get some book
3031
02:16:26,880 --> 02:16:29,340
signs uh Scott's going to be at the
3032
02:16:29,340 --> 02:16:31,440
speaker meet and greet table he'll be
3033
02:16:31,440 --> 02:16:33,660
there hanging out and also if you want
3034
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to pick up one of his books they're
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they're for sale from Rocky Nook
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publishing which is right next to the
3037
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speaker meet and greet area so stay
3038
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tuned we'll be back in a minute
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introducing the new paybu credit card
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this is a brief history of b h
3061
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everyone's favorite photo and video
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store
3063
02:17:47,580 --> 02:17:50,099
the year was 1973. the Mets went to the
3064
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World Series the first cell phone call
3065
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was made and believe me and Herman
3066
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opened a specialty photography shop at
3067
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17 Warren Street New York City
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they had a simple philosophy
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be honest treat people right and they
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will come back thanks Irving also free
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candy and it worked over the next 20
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years we expanded and moved to West 17th
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Street and 34th Street and 9th Avenue
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and added more products lighting
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televisions projectors drones and even
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more free candy now it's three stories
3079
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and over 400 000 products
3080
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over a thousand employees
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ship to 179 countries and Counting
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check out our checkout baskets also
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check out our checkout numbers okay
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everyone's best we're about to bring a
3089
02:18:43,978 --> 02:18:45,780
lot of talent all on the stage at the
3090
02:18:45,780 --> 02:18:48,179
same time I don't know if the stage will
3091
02:18:48,179 --> 02:18:50,280
be able to take this and may collapse in
3092
02:18:50,280 --> 02:18:52,740
on itself like a black hole and not emit
3093
02:18:52,740 --> 02:18:54,718
any light
3094
02:18:54,718 --> 02:18:56,280
I don't know that's about all I know
3095
02:18:56,280 --> 02:18:57,718
about physics
3096
02:18:57,718 --> 02:19:00,359
but evidently they discovered I I heard
3097
02:19:00,359 --> 02:19:02,218
that uh that theory has been debunked
3098
02:19:02,218 --> 02:19:05,459
that light can escape a black hole from
3099
02:19:05,459 --> 02:19:07,799
the uh our new uh
3100
02:19:07,799 --> 02:19:09,359
what's the name of the news the new uh
3101
02:19:09,359 --> 02:19:11,040
telescope
3102
02:19:11,040 --> 02:19:13,500
what's that
3103
02:19:13,500 --> 02:19:16,920
yeah the the yeah the wait what's it
3104
02:19:16,920 --> 02:19:19,859
the way the web telescope yeah it it saw
3105
02:19:19,859 --> 02:19:23,059
a light coming out of the hole
3106
02:19:27,120 --> 02:19:29,519
I don't know without it I
3107
02:19:29,519 --> 02:19:31,439
I don't know look I saw a Disney's black
3108
02:19:31,439 --> 02:19:33,599
hole when I was a kid and all I know is
3109
02:19:33,599 --> 02:19:34,500
that you don't want to go in a black
3110
02:19:34,500 --> 02:19:36,859
hole
3111
02:19:37,920 --> 02:19:39,299
because everything I've learned about
3112
02:19:39,299 --> 02:19:41,580
astronomy I've learned from Disney
3113
02:19:41,580 --> 02:19:43,138
that's not true
3114
02:19:43,138 --> 02:19:44,939
I used to go the Hayden planetarium a
3115
02:19:44,939 --> 02:19:46,019
lot
3116
02:19:46,019 --> 02:19:48,840
okay so um so we've got this killer
3117
02:19:48,840 --> 02:19:50,399
panel that's going to be run by Franz
3118
02:19:50,399 --> 02:19:51,840
launting day one keynote speaker
3119
02:19:51,840 --> 02:19:54,240
everyone knows Franz because this room
3120
02:19:54,240 --> 02:19:56,040
was completely packed on yesterday
3121
02:19:56,040 --> 02:19:58,800
morning we've got doc ready softener
3122
02:19:58,800 --> 02:20:00,600
ready she's a radiologist and
3123
02:20:00,600 --> 02:20:03,000
photographer teaches workshops I spoke
3124
02:20:03,000 --> 02:20:05,520
at optic in June she's an amazing
3125
02:20:05,520 --> 02:20:07,740
photographer and really understands that
3126
02:20:07,740 --> 02:20:10,020
the science behind photography We've Got
3127
02:20:10,020 --> 02:20:11,760
Annie Griffiths who spoke this morning
3128
02:20:11,760 --> 02:20:13,859
we all know Annie one of the first of
3129
02:20:13,859 --> 02:20:15,000
the National Geographic women
3130
02:20:15,000 --> 02:20:17,160
photographers and a great influencer and
3131
02:20:17,160 --> 02:20:20,580
champion of women's rights and uh she's
3132
02:20:20,580 --> 02:20:22,920
pretty amazing and we have flip nicklin
3133
02:20:22,920 --> 02:20:26,040
which uh he's flip spoke yesterday and
3134
02:20:26,040 --> 02:20:27,960
uh flip is either speaking to you guys
3135
02:20:27,960 --> 02:20:31,200
or he's speaking to the whales so flip
3136
02:20:31,200 --> 02:20:33,000
this is a foremost whale photographer
3137
02:20:33,000 --> 02:20:35,160
and this is going to be an interesting
3138
02:20:35,160 --> 02:20:37,080
panel and I'm really looking forward to
3139
02:20:37,080 --> 02:20:39,300
it so without further Ado can we have
3140
02:20:39,300 --> 02:20:42,500
our panelists come on out
3141
02:20:43,680 --> 02:20:45,800
thank you
3142
02:20:48,840 --> 02:20:50,399
you're not going to be at the lectern
3143
02:20:50,399 --> 02:20:51,840
you're going to be sitting oh yeah I'll
3144
02:20:51,840 --> 02:20:54,420
I'll stand there okay
3145
02:20:54,420 --> 02:20:56,399
that chair's been back and forth on this
3146
02:20:56,399 --> 02:20:59,720
stage in the past 10 minutes
3147
02:21:01,319 --> 02:21:03,720
this is not musical chairs Annie and
3148
02:21:03,720 --> 02:21:06,240
you're logged up and you've got
3149
02:21:06,240 --> 02:21:08,700
you know what I'm gonna
3150
02:21:08,700 --> 02:21:10,020
there you go everyone's got their own
3151
02:21:10,020 --> 02:21:12,120
mics are you guys ready
3152
02:21:12,120 --> 02:21:16,100
we are all right take it away everybody
3153
02:21:17,220 --> 02:21:19,020
thank you
3154
02:21:19,020 --> 02:21:21,720
it's my pleasure to join these three
3155
02:21:21,720 --> 02:21:23,819
photographers and amazing human beings
3156
02:21:23,819 --> 02:21:26,640
for a conversation about how we can make
3157
02:21:26,640 --> 02:21:29,000
the world better one picture at a time
3158
02:21:29,000 --> 02:21:31,620
they each have their own backgrounds and
3159
02:21:31,620 --> 02:21:33,300
I'm going to ask them to explain a
3160
02:21:33,300 --> 02:21:35,460
little bit more but just for starters so
3161
02:21:35,460 --> 02:21:37,560
we know how much to tell you about their
3162
02:21:37,560 --> 02:21:40,200
backgrounds how many of you heard Annie
3163
02:21:40,200 --> 02:21:42,540
speak earlier this morning
3164
02:21:42,540 --> 02:21:44,760
how many of you did not hear any speak
3165
02:21:44,760 --> 02:21:46,319
that's the question I should have asked
3166
02:21:46,319 --> 02:21:48,540
so any you can repeat some things for
3167
02:21:48,540 --> 02:21:50,220
reference to people who didn't hear you
3168
02:21:50,220 --> 02:21:53,880
how many of you did not hear flip speak
3169
02:21:53,880 --> 02:21:56,220
yesterday
3170
02:21:56,220 --> 02:21:58,620
so we can repeat some of the things as
3171
02:21:58,620 --> 02:22:00,840
well and sapna you haven't spoken here
3172
02:22:00,840 --> 02:22:03,300
yet right so we definitely need to give
3173
02:22:03,300 --> 02:22:05,880
you a chance to introduce yourself and
3174
02:22:05,880 --> 02:22:08,160
where you fit into this panel and did
3175
02:22:08,160 --> 02:22:10,620
anyone see France speak
3176
02:22:10,620 --> 02:22:13,500
who didn't who did who wasn't here
3177
02:22:13,500 --> 02:22:16,200
yesterday when I spoke
3178
02:22:16,200 --> 02:22:19,200
one or two people so
3179
02:22:19,200 --> 02:22:22,439
um without further Ado uh let me just
3180
02:22:22,439 --> 02:22:24,000
kick this off
3181
02:22:24,000 --> 02:22:26,000
um
3182
02:22:26,160 --> 02:22:29,340
you're all photographers right
3183
02:22:29,340 --> 02:22:31,859
anyone not a photographer you
3184
02:22:31,859 --> 02:22:35,220
okay so we start from a common ground
3185
02:22:35,220 --> 02:22:38,760
um you all have a lot of gear right
3186
02:22:38,760 --> 02:22:41,819
and you're all motivated to do
3187
02:22:41,819 --> 02:22:43,380
interesting things with your cameras
3188
02:22:43,380 --> 02:22:45,180
right
3189
02:22:45,180 --> 02:22:46,800
now what are you going to do with your
3190
02:22:46,800 --> 02:22:49,560
pictures I think that's the next step
3191
02:22:49,560 --> 02:22:51,840
and I addressed that a little bit in my
3192
02:22:51,840 --> 02:22:54,540
talk yesterday morning and I would like
3193
02:22:54,540 --> 02:22:57,180
to continue on that theme picking up on
3194
02:22:57,180 --> 02:23:00,720
what Annie talked about and uh you know
3195
02:23:00,720 --> 02:23:02,640
we just had a conversation with flip and
3196
02:23:02,640 --> 02:23:05,220
sapna and Annie and we would like to
3197
02:23:05,220 --> 02:23:08,700
share those experiences with you uh how
3198
02:23:08,700 --> 02:23:11,760
can you focus your work in a way
3199
02:23:11,760 --> 02:23:14,040
that makes it more meaningful for
3200
02:23:14,040 --> 02:23:17,040
yourself but especially for others shall
3201
02:23:17,040 --> 02:23:19,319
we start that way uh flip should we
3202
02:23:19,319 --> 02:23:22,020
start with you because you've you've
3203
02:23:22,020 --> 02:23:24,060
you've been photographing whales your
3204
02:23:24,060 --> 02:23:26,040
whole life in fact it's a family
3205
02:23:26,040 --> 02:23:27,899
tradition by now because your father
3206
02:23:27,899 --> 02:23:30,060
started that and you told a very
3207
02:23:30,060 --> 02:23:32,120
emotional story yesterday
3208
02:23:32,120 --> 02:23:36,000
but you know you did phenomenal stories
3209
02:23:36,000 --> 02:23:37,859
for National Geographic over the years
3210
02:23:37,859 --> 02:23:41,760
and then you started giving more of your
3211
02:23:41,760 --> 02:23:44,340
personal time to scientists and I found
3212
02:23:44,340 --> 02:23:46,500
that a really interesting Evolution and
3213
02:23:46,500 --> 02:23:49,200
that is what's been a Mainstay of your
3214
02:23:49,200 --> 02:23:51,420
of your time so can you talk about that
3215
02:23:51,420 --> 02:23:53,700
and you've you mentioned the concept of
3216
02:23:53,700 --> 02:23:56,880
Citizen science well actually
3217
02:23:56,880 --> 02:24:00,020
I wanted to be a biologist as a kid
3218
02:24:00,020 --> 02:24:02,340
snakes and lizards but still you know I
3219
02:24:02,340 --> 02:24:04,920
wanted to be a biologist and my eighth
3220
02:24:04,920 --> 02:24:07,080
grade teacher science teacher Albert
3221
02:24:07,080 --> 02:24:09,960
Grennan said with my academic skills I
3222
02:24:09,960 --> 02:24:12,660
should do something else
3223
02:24:12,660 --> 02:24:15,479
and and so really National Geographic
3224
02:24:15,479 --> 02:24:17,220
just got in the way of my scientific
3225
02:24:17,220 --> 02:24:19,740
career for 27 years
3226
02:24:19,740 --> 02:24:22,080
but I was covering researchers and from
3227
02:24:22,080 --> 02:24:23,760
the very beginning the first time I went
3228
02:24:23,760 --> 02:24:26,280
out to cover a research story my father
3229
02:24:26,280 --> 02:24:28,439
had just done the film the documentary
3230
02:24:28,439 --> 02:24:31,200
gentle Giants of the Pacific which was
3231
02:24:31,200 --> 02:24:33,180
very nice save the whales film how
3232
02:24:33,180 --> 02:24:35,580
wonderful and friendly whales were and
3233
02:24:35,580 --> 02:24:37,200
then I met the researchers and they had
3234
02:24:37,200 --> 02:24:39,660
all these other stories including whales
3235
02:24:39,660 --> 02:24:41,640
were sometimes in battles and there's
3236
02:24:41,640 --> 02:24:43,740
all this other part of the story
3237
02:24:43,740 --> 02:24:46,500
and that idea of how you
3238
02:24:46,500 --> 02:24:49,260
take that initial interest and and get
3239
02:24:49,260 --> 02:24:50,880
excited about the idea of what a whale
3240
02:24:50,880 --> 02:24:52,800
is and want to see one
3241
02:24:52,800 --> 02:24:54,479
and then realize that's just the
3242
02:24:54,479 --> 02:24:56,100
beginning of the story and I can tell
3243
02:24:56,100 --> 02:24:57,540
you right now you're probably if you're
3244
02:24:57,540 --> 02:24:59,160
really really excited about whales in
3245
02:24:59,160 --> 02:25:02,040
the news and what's what's in the
3246
02:25:02,040 --> 02:25:04,439
popular culture you're five or six years
3247
02:25:04,439 --> 02:25:06,780
behind the cool stuff that people are
3248
02:25:06,780 --> 02:25:10,319
learning about whales and so after a
3249
02:25:10,319 --> 02:25:12,600
bunch of Geographic stories
3250
02:25:12,600 --> 02:25:14,399
finally I went with the guys that I
3251
02:25:14,399 --> 02:25:16,319
originally started with and I'd learned
3252
02:25:16,319 --> 02:25:17,880
in all this time I wasn't giving them
3253
02:25:17,880 --> 02:25:19,380
anything by coming and taking their
3254
02:25:19,380 --> 02:25:21,660
picture I wanted to tell their story and
3255
02:25:21,660 --> 02:25:23,819
take something from them there had to be
3256
02:25:23,819 --> 02:25:25,560
a relationship where we were working
3257
02:25:25,560 --> 02:25:28,260
together to tell that story and when I
3258
02:25:28,260 --> 02:25:31,080
got a little ahead in the mid 90s I went
3259
02:25:31,080 --> 02:25:32,819
back to the first guy I worked with Jim
3260
02:25:32,819 --> 02:25:35,220
darling and said can we go back and work
3261
02:25:35,220 --> 02:25:37,680
together and do research and go back to
3262
02:25:37,680 --> 02:25:40,680
Maui and see if it works out
3263
02:25:40,680 --> 02:25:43,800
the first year we had like ten thousand
3264
02:25:43,800 --> 02:25:46,140
dollars we went for a month we had five
3265
02:25:46,140 --> 02:25:48,540
good days we had a boat that blew up
3266
02:25:48,540 --> 02:25:52,500
twice and uh I got one picture that one
3267
02:25:52,500 --> 02:25:54,120
picture is the logo picture for whale
3268
02:25:54,120 --> 02:25:55,200
Trust
3269
02:25:55,200 --> 02:25:57,540
but we came back and now we've been
3270
02:25:57,540 --> 02:26:00,540
donated 27 years I've been on 10 uh
3271
02:26:00,540 --> 02:26:02,880
peer-reviewed science pieces as part of
3272
02:26:02,880 --> 02:26:05,100
the scientific project and the idea that
3273
02:26:05,100 --> 02:26:07,280
we can work together tell a good story
3274
02:26:07,280 --> 02:26:09,960
and show it both in popular and
3275
02:26:09,960 --> 02:26:12,060
scientific terms is the best stuff I've
3276
02:26:12,060 --> 02:26:13,620
ever done and I think it's a good thing
3277
02:26:13,620 --> 02:26:16,920
to do okay oh one other thing the best
3278
02:26:16,920 --> 02:26:18,540
thing about yesterday and the best thing
3279
02:26:18,540 --> 02:26:20,640
about coming down here is telling my
3280
02:26:20,640 --> 02:26:23,460
father's story my father's 95 years old
3281
02:26:23,460 --> 02:26:26,040
I interviewed him last year to think
3282
02:26:26,040 --> 02:26:27,899
back to that whale he'd ridden on the
3283
02:26:27,899 --> 02:26:30,840
back of and at the end dived down in
3284
02:26:30,840 --> 02:26:33,240
1963 and pulled the line off the whale
3285
02:26:33,240 --> 02:26:36,720
the whales from away and my dad could
3286
02:26:36,720 --> 02:26:38,939
relive that story and at the end say we
3287
02:26:38,939 --> 02:26:40,740
did a good thing
3288
02:26:40,740 --> 02:26:42,780
my dad now is
3289
02:26:42,780 --> 02:26:44,819
really awake for about two hours a day
3290
02:26:44,819 --> 02:26:47,399
he was up at the right time he saw the
3291
02:26:47,399 --> 02:26:49,260
presentation yesterday and I got news
3292
02:26:49,260 --> 02:26:51,000
back that really liked it and that was
3293
02:26:51,000 --> 02:26:52,100
great
3294
02:26:52,100 --> 02:26:56,939
[Applause]
3295
02:26:56,939 --> 02:27:00,020
so flip let me pick up on what you just
3296
02:27:00,020 --> 02:27:03,780
shared with us and see if we can
3297
02:27:03,780 --> 02:27:06,120
connected a bit more with people's
3298
02:27:06,120 --> 02:27:08,819
circumstances here because you know
3299
02:27:08,819 --> 02:27:11,760
offering your photographic talent to
3300
02:27:11,760 --> 02:27:14,280
researchers who are working with
3301
02:27:14,280 --> 02:27:16,439
interesting animals
3302
02:27:16,439 --> 02:27:19,200
is a great opportunity now if you knock
3303
02:27:19,200 --> 02:27:21,899
on the door of a whale researcher yeah
3304
02:27:21,899 --> 02:27:24,479
you might get some resistance there
3305
02:27:24,479 --> 02:27:26,399
because everybody wants to photograph
3306
02:27:26,399 --> 02:27:28,859
Wales there's permits involved and we
3307
02:27:28,859 --> 02:27:31,080
don't want to get into that but there
3308
02:27:31,080 --> 02:27:33,300
are loads of other opportunities you
3309
02:27:33,300 --> 02:27:35,700
know in every community in every
3310
02:27:35,700 --> 02:27:38,399
metropolitan area there is a science
3311
02:27:38,399 --> 02:27:40,680
museum a natural history museum there
3312
02:27:40,680 --> 02:27:42,479
are people working in community colleges
3313
02:27:42,479 --> 02:27:45,540
who may not be working with whales but
3314
02:27:45,540 --> 02:27:47,280
they're working on other interesting
3315
02:27:47,280 --> 02:27:49,819
stuff that is probably much closer by
3316
02:27:49,819 --> 02:27:53,880
that is more relevant for something that
3317
02:27:53,880 --> 02:27:57,479
you can say yes to and then as flip said
3318
02:27:57,479 --> 02:27:59,520
you build a relationship with someone
3319
02:27:59,520 --> 02:28:02,100
and you have no idea what I've made lead
3320
02:28:02,100 --> 02:28:03,720
flip what do you want to say
3321
02:28:03,720 --> 02:28:04,680
foreign
3322
02:28:04,680 --> 02:28:07,439
yeah thank you very much and and citizen
3323
02:28:07,439 --> 02:28:09,420
Sciences we can't all the people would
3324
02:28:09,420 --> 02:28:11,760
like to come and participate with us we
3325
02:28:11,760 --> 02:28:14,040
don't have the resources to do that but
3326
02:28:14,040 --> 02:28:15,920
there's a thing called happy whale
3327
02:28:15,920 --> 02:28:18,600
happywheel.com and if you're out on a
3328
02:28:18,600 --> 02:28:20,340
boat and you see a whale and you see it
3329
02:28:20,340 --> 02:28:22,439
get a picture of its tail even and not a
3330
02:28:22,439 --> 02:28:24,540
very good picture you can send it into
3331
02:28:24,540 --> 02:28:26,580
Happy Wheel and they'll tell you where
3332
02:28:26,580 --> 02:28:28,319
else that whale's been seen what they
3333
02:28:28,319 --> 02:28:30,120
know about that whale and you will have
3334
02:28:30,120 --> 02:28:32,640
started a relationship with research
3335
02:28:32,640 --> 02:28:33,720
cool
3336
02:28:33,720 --> 02:28:35,040
perfect
3337
02:28:35,040 --> 02:28:36,420
what's happening you have a different
3338
02:28:36,420 --> 02:28:38,580
story to share with people right what
3339
02:28:38,580 --> 02:28:40,080
would you like people to know about your
3340
02:28:40,080 --> 02:28:41,580
background and what you do with your
3341
02:28:41,580 --> 02:28:44,240
photography
3342
02:28:46,800 --> 02:28:49,439
heard my previous talks I hope I'm not
3343
02:28:49,439 --> 02:28:51,300
boring you by repeating my story I often
3344
02:28:51,300 --> 02:28:54,479
feel like I repeat myself a lot here
3345
02:28:54,479 --> 02:28:56,899
um I am a physician and a photographer
3346
02:28:56,899 --> 02:29:00,600
pursuing a dual carrier right now I work
3347
02:29:00,600 --> 02:29:03,479
part-time as a radiologist and part-time
3348
02:29:03,479 --> 02:29:05,280
as a photographer in a workshop
3349
02:29:05,280 --> 02:29:07,500
instructor
3350
02:29:07,500 --> 02:29:11,580
so when I was pursuing medicine you know
3351
02:29:11,580 --> 02:29:13,319
there were times when it got quite
3352
02:29:13,319 --> 02:29:16,500
stressful during the training period and
3353
02:29:16,500 --> 02:29:18,300
often to escape that stress I found
3354
02:29:18,300 --> 02:29:22,399
myself in the outdoors exploring hiking
3355
02:29:22,399 --> 02:29:25,380
camping doing a lot of outdoor
3356
02:29:25,380 --> 02:29:27,660
activities and gravitated gradually
3357
02:29:27,660 --> 02:29:30,960
towards photography through that
3358
02:29:30,960 --> 02:29:32,880
the more time I spent in the hospital
3359
02:29:32,880 --> 02:29:36,960
the more I realized that the therapy
3360
02:29:36,960 --> 02:29:38,939
that I was experiencing in the outdoors
3361
02:29:38,939 --> 02:29:40,859
being out in nature
3362
02:29:40,859 --> 02:29:43,620
was not really being reflected in what
3363
02:29:43,620 --> 02:29:45,359
we were doing in the hospital you know
3364
02:29:45,359 --> 02:29:47,040
people come to the hospital to get
3365
02:29:47,040 --> 02:29:48,060
healed
3366
02:29:48,060 --> 02:29:51,060
and you want to create an Ambiance of
3367
02:29:51,060 --> 02:29:53,100
healing in the hospital but what we were
3368
02:29:53,100 --> 02:29:55,020
doing with the whitewashed walls and
3369
02:29:55,020 --> 02:29:57,920
fluorescent lights was a very sterile
3370
02:29:57,920 --> 02:30:00,540
intimidating atmosphere
3371
02:30:00,540 --> 02:30:02,580
and you know I thought why don't we
3372
02:30:02,580 --> 02:30:05,460
display images of nature on the walls
3373
02:30:05,460 --> 02:30:08,460
why don't we create a more holistic
3374
02:30:08,460 --> 02:30:10,620
environment for healing
3375
02:30:10,620 --> 02:30:12,780
we have so many advances for healing the
3376
02:30:12,780 --> 02:30:14,819
human body but how come we are creating
3377
02:30:14,819 --> 02:30:17,160
an atmosphere of fear when it comes to
3378
02:30:17,160 --> 02:30:18,120
the mind
3379
02:30:18,120 --> 02:30:19,859
so I took this idea to the hospital
3380
02:30:19,859 --> 02:30:21,840
board and I suggested you know the time
3381
02:30:21,840 --> 02:30:23,819
of spend in nature is so therapeutic why
3382
02:30:23,819 --> 02:30:25,680
don't we incorporate those images so
3383
02:30:25,680 --> 02:30:27,840
they said okay let's go ahead and start
3384
02:30:27,840 --> 02:30:29,460
doing that so I started with the
3385
02:30:29,460 --> 02:30:31,859
hospital that I was working at which was
3386
02:30:31,859 --> 02:30:34,680
actually Kaiser Walnut Creek and
3387
02:30:34,680 --> 02:30:36,359
um that's the first hospital that I
3388
02:30:36,359 --> 02:30:39,120
started putting up the images on
3389
02:30:39,120 --> 02:30:43,319
you know this was back in 2011 2012 and
3390
02:30:43,319 --> 02:30:45,540
I had just started in photography at
3391
02:30:45,540 --> 02:30:46,560
that time
3392
02:30:46,560 --> 02:30:49,740
definitely an amateur and
3393
02:30:49,740 --> 02:30:51,720
I like the fact that they bought the
3394
02:30:51,720 --> 02:30:53,760
idea I like the fact that they did an
3395
02:30:53,760 --> 02:30:57,180
entire hospital with just my images but
3396
02:30:57,180 --> 02:30:59,819
the first week after the images went up
3397
02:30:59,819 --> 02:31:01,920
I was devastated
3398
02:31:01,920 --> 02:31:04,439
because every mistake I had made in the
3399
02:31:04,439 --> 02:31:07,380
photographs stared at me now at an eight
3400
02:31:07,380 --> 02:31:08,520
foot size
3401
02:31:08,520 --> 02:31:10,859
so I was cringing every time I walked
3402
02:31:10,859 --> 02:31:13,979
past the images and I secretly hope none
3403
02:31:13,979 --> 02:31:15,840
of my photographer friends would ever
3404
02:31:15,840 --> 02:31:18,780
come to that hospital
3405
02:31:18,780 --> 02:31:21,000
so as you know we are perfectionist
3406
02:31:21,000 --> 02:31:23,700
right so we look at the details but in
3407
02:31:23,700 --> 02:31:26,700
in that week I suddenly began to notice
3408
02:31:26,700 --> 02:31:29,700
a change I realized that others did not
3409
02:31:29,700 --> 02:31:31,560
see the images the way I was seeing them
3410
02:31:31,560 --> 02:31:34,319
they just took the overall feeling from
3411
02:31:34,319 --> 02:31:36,840
the image they liked the fact that the
3412
02:31:36,840 --> 02:31:39,479
walls were transformed they liked having
3413
02:31:39,479 --> 02:31:42,120
something nice to look at the Patients
3414
02:31:42,120 --> 02:31:43,800
appreciated the fact that they could
3415
02:31:43,800 --> 02:31:45,540
have a temporary escape from their
3416
02:31:45,540 --> 02:31:47,880
anxiety while waiting for the doctor to
3417
02:31:47,880 --> 02:31:50,520
come in or for some test results the
3418
02:31:50,520 --> 02:31:54,720
pictures were also played on TV screens
3419
02:31:54,720 --> 02:31:57,060
and then I realized even the staff
3420
02:31:57,060 --> 02:31:59,220
enjoyed coming to the hospital now
3421
02:31:59,220 --> 02:32:00,960
because it was something really nice to
3422
02:32:00,960 --> 02:32:01,979
look at
3423
02:32:01,979 --> 02:32:04,680
so after about a month I began to accept
3424
02:32:04,680 --> 02:32:06,899
that it's okay to have pictures that may
3425
02:32:06,899 --> 02:32:09,479
not be perfect as long as the result
3426
02:32:09,479 --> 02:32:12,240
from them is good
3427
02:32:12,240 --> 02:32:14,819
and that's kind of the message I have
3428
02:32:14,819 --> 02:32:16,920
when we're looking at what can we do
3429
02:32:16,920 --> 02:32:19,500
with our photography that makes this
3430
02:32:19,500 --> 02:32:22,140
world a better place then I think it's
3431
02:32:22,140 --> 02:32:25,319
important to start exploring how can we
3432
02:32:25,319 --> 02:32:28,920
transcend what is just a personal Hobby
3433
02:32:28,920 --> 02:32:33,000
and an individual need to something that
3434
02:32:33,000 --> 02:32:35,399
has a larger purpose that reaches out
3435
02:32:35,399 --> 02:32:37,740
and touches other individuals that has a
3436
02:32:37,740 --> 02:32:40,319
positive impact on others lives because
3437
02:32:40,319 --> 02:32:43,439
when we do that our personal Journey
3438
02:32:43,439 --> 02:32:46,080
becomes that much more rewarding
3439
02:32:46,080 --> 02:32:48,300
now so that's that's the aspiration I
3440
02:32:48,300 --> 02:32:50,580
have for all of us that we make this
3441
02:32:50,580 --> 02:32:53,340
world a better place one image at a time
3442
02:32:53,340 --> 02:32:55,740
you know sometimes we may just have to
3443
02:32:55,740 --> 02:32:57,780
delete that image to make the world a
3444
02:32:57,780 --> 02:32:58,800
better place
3445
02:32:58,800 --> 02:33:01,380
we've all been there done that but sort
3446
02:33:01,380 --> 02:33:03,240
of you know you hope you hope you're
3447
02:33:03,240 --> 02:33:05,520
generating images that work
3448
02:33:05,520 --> 02:33:07,260
um and so far it's been a very fruitful
3449
02:33:07,260 --> 02:33:09,780
Journey for the past several years I
3450
02:33:09,780 --> 02:33:12,060
have been pursuing the Dual carrier but
3451
02:33:12,060 --> 02:33:14,939
come summer of 2024 I turn into a
3452
02:33:14,939 --> 02:33:17,160
full-time photographer so looking
3453
02:33:17,160 --> 02:33:19,500
forward to that
3454
02:33:19,500 --> 02:33:22,620
so thank you sapner and
3455
02:33:22,620 --> 02:33:25,680
the the Health Service that Chris and I
3456
02:33:25,680 --> 02:33:27,780
use the Palo Alto Medical Foundation
3457
02:33:27,780 --> 02:33:30,979
practices what what you just preach
3458
02:33:30,979 --> 02:33:35,520
there's two doctors at PAMF who are
3459
02:33:35,520 --> 02:33:39,120
really quite good photographers and and
3460
02:33:39,120 --> 02:33:41,340
they've decked the walls of all the
3461
02:33:41,340 --> 02:33:43,319
facilities there and it makes a huge
3462
02:33:43,319 --> 02:33:45,540
difference it's just become a cheerful
3463
02:33:45,540 --> 02:33:46,760
place
3464
02:33:46,760 --> 02:33:49,680
and you know I've had similar
3465
02:33:49,680 --> 02:33:51,479
conversations in the course of some of
3466
02:33:51,479 --> 02:33:53,880
our workshops sometimes we teach a
3467
02:33:53,880 --> 02:33:56,399
session called personal Vision that is
3468
02:33:56,399 --> 02:33:58,340
aimed at
3469
02:33:58,340 --> 02:34:02,420
distilling gems from people's work
3470
02:34:02,420 --> 02:34:04,740
photographers who've been accumulating
3471
02:34:04,740 --> 02:34:06,780
tens of thousands of images and they
3472
02:34:06,780 --> 02:34:08,939
don't know what to do with them and I
3473
02:34:08,939 --> 02:34:11,580
recall a conversation that I had during
3474
02:34:11,580 --> 02:34:15,180
one of these sessions to inspire our
3475
02:34:15,180 --> 02:34:17,460
participants to start thinking in that
3476
02:34:17,460 --> 02:34:19,979
direction and you know reach out to
3477
02:34:19,979 --> 02:34:22,680
schools reach out to nursing homes and
3478
02:34:22,680 --> 02:34:24,859
specifically
3479
02:34:24,859 --> 02:34:28,020
I remember one lady who's doing lovely
3480
02:34:28,020 --> 02:34:31,319
work and she said well what can I do and
3481
02:34:31,319 --> 02:34:33,920
I notched her in the direction of
3482
02:34:33,920 --> 02:34:37,979
putting putting slideshows together and
3483
02:34:37,979 --> 02:34:39,620
take him to nursing homes
3484
02:34:39,620 --> 02:34:42,120
they were not the kind of stories that
3485
02:34:42,120 --> 02:34:44,160
an editorial publication would ever be
3486
02:34:44,160 --> 02:34:46,080
interested in because it was too soft
3487
02:34:46,080 --> 02:34:49,140
too personal and it's pretty competitive
3488
02:34:49,140 --> 02:34:51,479
to break into any publication these days
3489
02:34:51,479 --> 02:34:55,859
but there are so many people who are
3490
02:34:55,859 --> 02:34:58,520
yearning for opportunities to connect
3491
02:34:58,520 --> 02:35:01,620
with the outside world on the basis of
3492
02:35:01,620 --> 02:35:04,080
Photography so think of what's happening
3493
02:35:04,080 --> 02:35:07,080
just shared with us and then take it the
3494
02:35:07,080 --> 02:35:08,700
next step other school schools under
3495
02:35:08,700 --> 02:35:10,560
nursing homes are there other places
3496
02:35:10,560 --> 02:35:13,859
where people can't get out as much and
3497
02:35:13,859 --> 02:35:16,020
what could you offer to them and
3498
02:35:16,020 --> 02:35:18,420
actually if you think of it in those
3499
02:35:18,420 --> 02:35:22,020
terms those audiences could actually be
3500
02:35:22,020 --> 02:35:25,140
a really good tryout for you to test a
3501
02:35:25,140 --> 02:35:27,899
body of work give it shape get responses
3502
02:35:27,899 --> 02:35:31,319
from the audiences before you take it to
3503
02:35:31,319 --> 02:35:33,800
the next level
3504
02:35:34,380 --> 02:35:36,240
how about you Annie what would you like
3505
02:35:36,240 --> 02:35:37,500
to share
3506
02:35:37,500 --> 02:35:42,300
well I you know I just spoke earlier so
3507
02:35:42,300 --> 02:35:44,040
I don't want to repeat myself too much
3508
02:35:44,040 --> 02:35:44,880
but
3509
02:35:44,880 --> 02:35:48,200
I do believe that most of you probably
3510
02:35:48,200 --> 02:35:50,460
underestimate yourselves
3511
02:35:50,460 --> 02:35:52,920
most of you probably
3512
02:35:52,920 --> 02:35:56,520
you know would love to publish in some
3513
02:35:56,520 --> 02:35:57,359
way
3514
02:35:57,359 --> 02:36:01,140
certainly love to grow and
3515
02:36:01,140 --> 02:36:03,960
if you if you think about it sort of on
3516
02:36:03,960 --> 02:36:07,979
a community level you can start that now
3517
02:36:07,979 --> 02:36:10,020
I mean the kinds of things that someone
3518
02:36:10,020 --> 02:36:12,600
was talking about flip is working with
3519
02:36:12,600 --> 02:36:14,760
Scientists I remember one of the first
3520
02:36:14,760 --> 02:36:16,680
groups I worked with was Habitat for
3521
02:36:16,680 --> 02:36:18,319
Humanity
3522
02:36:18,319 --> 02:36:22,020
sometimes it can be just as simple as
3523
02:36:22,020 --> 02:36:23,280
saying
3524
02:36:23,280 --> 02:36:25,500
I'd like to come and photograph what you
3525
02:36:25,500 --> 02:36:28,560
do maybe you love cats and dogs
3526
02:36:28,560 --> 02:36:30,660
maybe you want to work at a shelter and
3527
02:36:30,660 --> 02:36:32,700
photograph cats and dogs that need a
3528
02:36:32,700 --> 02:36:35,760
home maybe you um you know maybe you
3529
02:36:35,760 --> 02:36:38,280
care very much about the environment
3530
02:36:38,280 --> 02:36:40,380
and so you look for a way or an
3531
02:36:40,380 --> 02:36:43,680
organization that could really use a
3532
02:36:43,680 --> 02:36:46,020
visual representation of what they're
3533
02:36:46,020 --> 02:36:49,460
trying to either prevent or promote
3534
02:36:49,460 --> 02:36:53,780
there are just so many
3535
02:36:53,780 --> 02:36:58,800
needy and wonderful Outlets
3536
02:36:58,800 --> 02:37:01,859
and I think what usually happens is we
3537
02:37:01,859 --> 02:37:04,200
throw a roadblock in front of ourselves
3538
02:37:04,200 --> 02:37:06,540
oh I can't do that because I'm not good
3539
02:37:06,540 --> 02:37:07,979
enough because I'm not experienced
3540
02:37:07,979 --> 02:37:10,560
enough because you know and and the
3541
02:37:10,560 --> 02:37:14,280
truth is remember that that the work you
3542
02:37:14,280 --> 02:37:19,859
do is needed and necessary and
3543
02:37:19,859 --> 02:37:23,340
if if you've ever just walked into a
3544
02:37:23,340 --> 02:37:24,420
building and seen one of your
3545
02:37:24,420 --> 02:37:27,000
photographs on a wall
3546
02:37:27,000 --> 02:37:29,939
it's just it's just as thrilling as
3547
02:37:29,939 --> 02:37:33,180
seeing it in a museum or seeing it in a
3548
02:37:33,180 --> 02:37:36,180
magazine or seeing it it's better than
3549
02:37:36,180 --> 02:37:38,340
online really so
3550
02:37:38,340 --> 02:37:41,520
don't don't put roadblocks up and
3551
02:37:41,520 --> 02:37:44,220
instead try to look inside and go what
3552
02:37:44,220 --> 02:37:46,920
do I really love
3553
02:37:46,920 --> 02:37:50,880
you know what is it that I have to give
3554
02:37:50,880 --> 02:37:54,240
and and then take that and think
3555
02:37:54,240 --> 02:37:57,720
creatively rather than literally
3556
02:37:57,720 --> 02:37:59,640
so I love
3557
02:37:59,640 --> 02:38:02,640
chemistry well what am I going to do
3558
02:38:02,640 --> 02:38:03,899
with Kimmy
3559
02:38:03,899 --> 02:38:06,899
you know you can you can light up a
3560
02:38:06,899 --> 02:38:09,300
chemistry lab with with images you can
3561
02:38:09,300 --> 02:38:12,300
there are just so many things where you
3562
02:38:12,300 --> 02:38:13,979
are needed
3563
02:38:13,979 --> 02:38:16,080
and
3564
02:38:16,080 --> 02:38:19,319
and that's when you leave kind of the
3565
02:38:19,319 --> 02:38:22,439
private world of just I love to go into
3566
02:38:22,439 --> 02:38:24,660
the woods and photograph flowers or
3567
02:38:24,660 --> 02:38:26,040
something and you you start thinking
3568
02:38:26,040 --> 02:38:27,660
Beyond yourself
3569
02:38:27,660 --> 02:38:30,840
and you honor your craft
3570
02:38:30,840 --> 02:38:33,479
and it gets you out the door and then
3571
02:38:33,479 --> 02:38:35,399
you grow and grow and grow
3572
02:38:35,399 --> 02:38:38,340
so that's that's what I believe
3573
02:38:38,340 --> 02:38:40,920
flip are you thinking to
3574
02:38:40,920 --> 02:38:43,319
add on to anything that's happening or
3575
02:38:43,319 --> 02:38:46,140
any have said well I was just thinking
3576
02:38:46,140 --> 02:38:47,819
the the idea of dealing with other
3577
02:38:47,819 --> 02:38:50,100
people and if I think of when I worked
3578
02:38:50,100 --> 02:38:52,500
in you know for over 10 years in the
3579
02:38:52,500 --> 02:38:54,180
Arctic and we go for months at a time
3580
02:38:54,180 --> 02:38:57,600
with a guide with uh trying to do a
3581
02:38:57,600 --> 02:39:00,180
targeted picture and if we went out for
3582
02:39:00,180 --> 02:39:02,700
60 days you had three good days and the
3583
02:39:02,700 --> 02:39:04,020
rest of time you were waiting for those
3584
02:39:04,020 --> 02:39:08,399
three good days and now I go out 60 days
3585
02:39:08,399 --> 02:39:12,000
to do research and we still get three
3586
02:39:12,000 --> 02:39:14,700
good days but we're doing scientific
3587
02:39:14,700 --> 02:39:16,979
recordings we were doing IDs we're doing
3588
02:39:16,979 --> 02:39:18,720
all kinds of other cool stuff to go
3589
02:39:18,720 --> 02:39:20,580
along and when those three good days
3590
02:39:20,580 --> 02:39:21,960
come along you still take the pictures
3591
02:39:21,960 --> 02:39:24,540
but you're doing a lot more and you're
3592
02:39:24,540 --> 02:39:26,880
working with with uh spreading the word
3593
02:39:26,880 --> 02:39:28,140
to a lot more people
3594
02:39:28,140 --> 02:39:30,720
okay one thing that that we did at my
3595
02:39:30,720 --> 02:39:32,939
non-profit which is called ripple effect
3596
02:39:32,939 --> 02:39:34,979
images
3597
02:39:34,979 --> 02:39:37,260
um one of the things we did that was so
3598
02:39:37,260 --> 02:39:39,120
simple and so satisfying and you guys
3599
02:39:39,120 --> 02:39:42,000
could all do this we went to a Syrian
3600
02:39:42,000 --> 02:39:44,819
refugee camp in Jordan
3601
02:39:44,819 --> 02:39:47,340
and we
3602
02:39:47,340 --> 02:39:47,960
we
3603
02:39:47,960 --> 02:39:51,120
photographed every family that wanted to
3604
02:39:51,120 --> 02:39:53,760
be photographed and many of these people
3605
02:39:53,760 --> 02:39:56,460
had absolutely no pictures you know they
3606
02:39:56,460 --> 02:40:00,060
had fled their Homeland and a lot of
3607
02:40:00,060 --> 02:40:03,300
them you know never had many pictures to
3608
02:40:03,300 --> 02:40:04,620
begin with
3609
02:40:04,620 --> 02:40:07,740
and we simply photographed these
3610
02:40:07,740 --> 02:40:10,319
families anybody who wanted to and then
3611
02:40:10,319 --> 02:40:12,540
we gave them their image and a lovely
3612
02:40:12,540 --> 02:40:13,979
little folder
3613
02:40:13,979 --> 02:40:17,640
so that it it felt like a real gift
3614
02:40:17,640 --> 02:40:22,140
and I'm telling you the impact that had
3615
02:40:22,140 --> 02:40:24,780
and you guys can do that too you can
3616
02:40:24,780 --> 02:40:27,120
photograph families who lost their homes
3617
02:40:27,120 --> 02:40:31,319
in fires you can photograph refugees you
3618
02:40:31,319 --> 02:40:34,620
can you know you can find a way to give
3619
02:40:34,620 --> 02:40:37,080
back and I promise you you're going to
3620
02:40:37,080 --> 02:40:38,819
get more than you give
3621
02:40:38,819 --> 02:40:41,580
but just think out of the box
3622
02:40:41,580 --> 02:40:44,340
and and work with organizations that can
3623
02:40:44,340 --> 02:40:48,439
connect you to the people who need you
3624
02:40:48,600 --> 02:40:51,479
okay a couple of thoughts come to mind
3625
02:40:51,479 --> 02:40:57,019
just hearing you talk about this
3626
02:40:57,960 --> 02:41:02,220
you have one other possibility is to
3627
02:41:02,220 --> 02:41:04,200
team up with others
3628
02:41:04,200 --> 02:41:06,479
other photographer studies for the
3629
02:41:06,479 --> 02:41:08,939
purpose of covering a project
3630
02:41:08,939 --> 02:41:11,460
you know you may not want to do certain
3631
02:41:11,460 --> 02:41:13,920
kinds of Photography but you know you
3632
02:41:13,920 --> 02:41:16,859
may know somebody else who can cover in
3633
02:41:16,859 --> 02:41:20,160
for that and that gives you a broader
3634
02:41:20,160 --> 02:41:22,260
approach it gives you a chance to
3635
02:41:22,260 --> 02:41:23,760
motivate each other
3636
02:41:23,760 --> 02:41:27,899
and that can go even further when you
3637
02:41:27,899 --> 02:41:30,960
start a conversation with the people and
3638
02:41:30,960 --> 02:41:33,060
the organizations that may be interested
3639
02:41:33,060 --> 02:41:35,819
in the in the results of your work one
3640
02:41:35,819 --> 02:41:38,160
thing that every researcher wanting that
3641
02:41:38,160 --> 02:41:42,300
every activist needs is materials for
3642
02:41:42,300 --> 02:41:43,560
presentations
3643
02:41:43,560 --> 02:41:46,260
no matter whether it is for fundraising
3644
02:41:46,260 --> 02:41:49,500
or whether it is for any other kinds of
3645
02:41:49,500 --> 02:41:51,560
community event
3646
02:41:51,560 --> 02:41:54,780
ask them to share their existing
3647
02:41:54,780 --> 02:41:57,359
slideshow with you and you as a
3648
02:41:57,359 --> 02:41:59,460
photographer will within a matter of
3649
02:41:59,460 --> 02:42:02,580
minutes see okay that is what they've
3650
02:42:02,580 --> 02:42:06,420
got well that doesn't look so great we
3651
02:42:06,420 --> 02:42:09,120
can do better than that in the course of
3652
02:42:09,120 --> 02:42:12,479
that same conversation you can ask them
3653
02:42:12,479 --> 02:42:14,939
Kenneth what is it that you would like
3654
02:42:14,939 --> 02:42:17,100
to visualize that you do not have in
3655
02:42:17,100 --> 02:42:18,479
hand at the moment
3656
02:42:18,479 --> 02:42:21,540
and that way you start the conversation
3657
02:42:21,540 --> 02:42:23,700
and basically you come up with the
3658
02:42:23,700 --> 02:42:25,920
classic shot list I see flip already
3659
02:42:25,920 --> 02:42:28,020
nodding his head I know that anything's
3660
02:42:28,020 --> 02:42:31,439
that way too and that way a concept
3661
02:42:31,439 --> 02:42:36,680
turns into a very specific project list
3662
02:42:36,680 --> 02:42:41,180
I heard Annie refer to
3663
02:42:41,180 --> 02:42:44,220
Animal Care Facilities you know for
3664
02:42:44,220 --> 02:42:46,880
those of us interested in Wildlife
3665
02:42:46,880 --> 02:42:49,920
environmental issues that could be a
3666
02:42:49,920 --> 02:42:53,479
great focal point because you know
3667
02:42:53,479 --> 02:42:56,819
there's there's a lot of needs there and
3668
02:42:56,819 --> 02:43:00,240
you can see how that could go from a
3669
02:43:00,240 --> 02:43:02,460
point of initial contact where an animal
3670
02:43:02,460 --> 02:43:05,460
gets picked up gets nurtured back gets
3671
02:43:05,460 --> 02:43:08,580
adopted gets released again those could
3672
02:43:08,580 --> 02:43:11,760
be really powerful stories and that'll
3673
02:43:11,760 --> 02:43:16,200
really force you to not just look at
3674
02:43:16,200 --> 02:43:18,899
animals but also at the essential
3675
02:43:18,899 --> 02:43:21,240
interactions between animals and people
3676
02:43:21,240 --> 02:43:24,420
it's going to force you to deal with how
3677
02:43:24,420 --> 02:43:26,520
you photograph things in confined
3678
02:43:26,520 --> 02:43:28,979
circumstances which will become a real
3679
02:43:28,979 --> 02:43:31,260
education for you because things may not
3680
02:43:31,260 --> 02:43:34,080
necessarily look so pretty so those are
3681
02:43:34,080 --> 02:43:36,720
just some initial thoughts from what I
3682
02:43:36,720 --> 02:43:37,859
hear you say
3683
02:43:37,859 --> 02:43:39,540
sampner you mentioned something
3684
02:43:39,540 --> 02:43:43,080
interesting backstage you became aware
3685
02:43:43,080 --> 02:43:45,420
of the different psychological effects
3686
02:43:45,420 --> 02:43:47,580
of certain colors and certain patterns
3687
02:43:47,580 --> 02:43:49,080
do you want to say a bit more about that
3688
02:43:49,080 --> 02:43:51,780
yeah I do want to talk about them
3689
02:43:51,780 --> 02:43:54,000
do you know how we talk about getting
3690
02:43:54,000 --> 02:43:56,580
into a creative Rock sometimes
3691
02:43:56,580 --> 02:43:58,560
sometimes we feel very anxious because
3692
02:43:58,560 --> 02:43:59,819
there are others who are performing
3693
02:43:59,819 --> 02:44:01,319
better than us in the field of
3694
02:44:01,319 --> 02:44:03,660
Photography and you you have this fear
3695
02:44:03,660 --> 02:44:06,720
of missing out the fomo effect or you
3696
02:44:06,720 --> 02:44:08,340
know you're looking at social media and
3697
02:44:08,340 --> 02:44:10,500
realizing oh my God this person is doing
3698
02:44:10,500 --> 02:44:12,300
all this stuff and here I am investing
3699
02:44:12,300 --> 02:44:14,460
all this time and energy and I'm not
3700
02:44:14,460 --> 02:44:16,680
really progressing in the field of
3701
02:44:16,680 --> 02:44:19,380
Photography right so how do we take that
3702
02:44:19,380 --> 02:44:22,200
and flip it to positivity
3703
02:44:22,200 --> 02:44:24,780
no matter where you are in the Journey
3704
02:44:24,780 --> 02:44:26,640
of Photography there is always someone
3705
02:44:26,640 --> 02:44:29,640
who knows less than what you know
3706
02:44:29,640 --> 02:44:33,180
and who is less talented and skilled as
3707
02:44:33,180 --> 02:44:35,460
you are and there will always be people
3708
02:44:35,460 --> 02:44:37,859
who are more talented and more skilled
3709
02:44:37,859 --> 02:44:39,780
than you are right
3710
02:44:39,780 --> 02:44:42,780
so instead of comparing ourselves to
3711
02:44:42,780 --> 02:44:45,840
someone who is doing better than us and
3712
02:44:45,840 --> 02:44:47,880
beating ourselves down and saying oh my
3713
02:44:47,880 --> 02:44:49,819
God I'm not performing at that level
3714
02:44:49,819 --> 02:44:53,220
what if we were to lend a helping hand
3715
02:44:53,220 --> 02:44:56,160
to someone else who's not performing at
3716
02:44:56,160 --> 02:44:58,920
our level and say let me impart whatever
3717
02:44:58,920 --> 02:45:01,680
knowledge and skill I have let me share
3718
02:45:01,680 --> 02:45:04,680
that let me make them feel better I
3719
02:45:04,680 --> 02:45:07,979
promise you the latter approach will be
3720
02:45:07,979 --> 02:45:10,740
much more rewarding you know it's one
3721
02:45:10,740 --> 02:45:13,080
thing to try to gain popularity on
3722
02:45:13,080 --> 02:45:15,540
social media but if you want to really
3723
02:45:15,540 --> 02:45:18,840
feel positivity in photography then it's
3724
02:45:18,840 --> 02:45:20,760
true connections that you make to other
3725
02:45:20,760 --> 02:45:25,080
individuals with the aim of wanting to
3726
02:45:25,080 --> 02:45:27,180
help them you know so it's I'm talking
3727
02:45:27,180 --> 02:45:30,660
about community over competition and as
3728
02:45:30,660 --> 02:45:33,780
photographers I think each one of us has
3729
02:45:33,780 --> 02:45:36,479
that individual responsibility to create
3730
02:45:36,479 --> 02:45:39,960
a community where we foster care for
3731
02:45:39,960 --> 02:45:42,420
others it's not like we're trying to cut
3732
02:45:42,420 --> 02:45:44,580
into the same slice of pie and therefore
3733
02:45:44,580 --> 02:45:47,160
we have to be aggressive about it I
3734
02:45:47,160 --> 02:45:49,880
think we can change that culture
3735
02:45:49,880 --> 02:45:52,800
and especially as we move towards more
3736
02:45:52,800 --> 02:45:54,600
professional aspects of photography I
3737
02:45:54,600 --> 02:45:55,800
think we need to bring that
3738
02:45:55,800 --> 02:45:57,300
professionalism
3739
02:45:57,300 --> 02:45:59,520
something to think about when we're
3740
02:45:59,520 --> 02:46:01,319
thinking of how we can make this world a
3741
02:46:01,319 --> 02:46:03,960
better place through our imagery
3742
02:46:03,960 --> 02:46:05,580
and the other thing I wanted to talk
3743
02:46:05,580 --> 02:46:08,100
about is what France brought up about
3744
02:46:08,100 --> 02:46:10,439
you know how when you're out there in
3745
02:46:10,439 --> 02:46:12,180
the field and you're experiencing
3746
02:46:12,180 --> 02:46:15,359
absolute Bliss like you go there and the
3747
02:46:15,359 --> 02:46:17,280
weather is crappy but you hope for
3748
02:46:17,280 --> 02:46:19,200
something nice to happen you arrive
3749
02:46:19,200 --> 02:46:21,720
there it's still crappy but you refuse
3750
02:46:21,720 --> 02:46:23,640
to go back and you you know you're
3751
02:46:23,640 --> 02:46:24,960
thinking through your head why couldn't
3752
02:46:24,960 --> 02:46:27,600
I pursue studio photography you know why
3753
02:46:27,600 --> 02:46:30,240
the hell am I here in this crappy
3754
02:46:30,240 --> 02:46:32,280
weather while everybody else is nice and
3755
02:46:32,280 --> 02:46:34,500
you know cuddling I go to Hawaii and I'm
3756
02:46:34,500 --> 02:46:36,439
standing in the you know by the ocean
3757
02:46:36,439 --> 02:46:39,180
early in the morning and in English by
3758
02:46:39,180 --> 02:46:41,340
the waves and my friends I know are
3759
02:46:41,340 --> 02:46:43,200
sleeping and we'll be drinking their Mai
3760
02:46:43,200 --> 02:46:45,720
Tais later on right and you and you
3761
02:46:45,720 --> 02:46:48,540
question yourself why did I choose this
3762
02:46:48,540 --> 02:46:53,640
we do it because when conditions do come
3763
02:46:53,640 --> 02:46:55,859
the way we planned you know once in a
3764
02:46:55,859 --> 02:46:59,760
while we enter the state of flow we find
3765
02:46:59,760 --> 02:47:03,060
absolute Bliss when all our expectations
3766
02:47:03,060 --> 02:47:05,340
are rewarded doesn't happen all the time
3767
02:47:05,340 --> 02:47:08,220
but when it does it is so deeply
3768
02:47:08,220 --> 02:47:10,920
rewarding that we become addicted to
3769
02:47:10,920 --> 02:47:13,319
that state of bliss it's called finding
3770
02:47:13,319 --> 02:47:16,080
the flow right we practice meditation
3771
02:47:16,080 --> 02:47:19,080
specifically to achieve moments of bliss
3772
02:47:19,080 --> 02:47:22,439
where we find flow how lucky are we as
3773
02:47:22,439 --> 02:47:25,319
photographers that we have found an
3774
02:47:25,319 --> 02:47:28,859
Avenue that leads us into those moments
3775
02:47:28,859 --> 02:47:32,040
of bliss on a repeated basis what a
3776
02:47:32,040 --> 02:47:33,660
fortunate life we have
3777
02:47:33,660 --> 02:47:36,840
if we have discovered that and if we
3778
02:47:36,840 --> 02:47:39,479
have experienced that flow what could be
3779
02:47:39,479 --> 02:47:42,000
better than to teach someone else to
3780
02:47:42,000 --> 02:47:44,520
find their own moments of flow to show
3781
02:47:44,520 --> 02:47:46,800
them how they can also have a blissful
3782
02:47:46,800 --> 02:47:48,899
life and that's where I think the
3783
02:47:48,899 --> 02:47:50,939
educational component and sharing your
3784
02:47:50,939 --> 02:47:52,460
knowledge and sharing the information
3785
02:47:52,460 --> 02:47:54,380
comes
3786
02:47:54,380 --> 02:47:57,540
becomes very important so spreading that
3787
02:47:57,540 --> 02:48:01,080
Joy you know I'm sure a lot of you have
3788
02:48:01,080 --> 02:48:03,120
short Horsetail Falls right the very
3789
02:48:03,120 --> 02:48:05,880
first time you did Horsetail Falls think
3790
02:48:05,880 --> 02:48:08,340
of that excitement you had when we go
3791
02:48:08,340 --> 02:48:10,439
back year after year after year I swear
3792
02:48:10,439 --> 02:48:12,240
to God everybody's picture of Horsetail
3793
02:48:12,240 --> 02:48:14,700
Falls looks exactly the same yet we keep
3794
02:48:14,700 --> 02:48:17,520
going back right and people ask me sapna
3795
02:48:17,520 --> 02:48:19,319
aren't you like don't you have enough
3796
02:48:19,319 --> 02:48:22,620
pictures of it don't you feel bored
3797
02:48:22,620 --> 02:48:24,600
don't you feel like you're crowded
3798
02:48:24,600 --> 02:48:26,700
there's hundreds of thousands of people
3799
02:48:26,700 --> 02:48:28,500
over there and they're crowding your
3800
02:48:28,500 --> 02:48:31,260
space I don't because when I stand there
3801
02:48:31,260 --> 02:48:33,600
and the horse tail Falls goes off and
3802
02:48:33,600 --> 02:48:35,819
everybody starts cheering like their
3803
02:48:35,819 --> 02:48:38,580
favorite team won what a wonderful thing
3804
02:48:38,580 --> 02:48:40,740
to celebrate right then you forget about
3805
02:48:40,740 --> 02:48:43,140
the crowds and you forget about you know
3806
02:48:43,140 --> 02:48:45,720
having to park two miles away and walk
3807
02:48:45,720 --> 02:48:47,120
to the spot that you want to shoot
3808
02:48:47,120 --> 02:48:49,859
instead you remember what Galen Raul did
3809
02:48:49,859 --> 02:48:51,960
and Ansel Adams did when they inspired
3810
02:48:51,960 --> 02:48:54,240
us with these images and you realize
3811
02:48:54,240 --> 02:48:55,920
you're sharing that Joy with everyone
3812
02:48:55,920 --> 02:48:58,620
else I would much rather stand at the
3813
02:48:58,620 --> 02:49:01,260
base of Horsetail Falls surrounded by a
3814
02:49:01,260 --> 02:49:02,939
whole bunch of people then watch a
3815
02:49:02,939 --> 02:49:06,720
football game that's just me is that
3816
02:49:06,720 --> 02:49:09,060
thank you sebner
3817
02:49:09,060 --> 02:49:09,660
um
3818
02:49:09,660 --> 02:49:12,120
any other struck when you showed your
3819
02:49:12,120 --> 02:49:13,460
your
3820
02:49:13,460 --> 02:49:17,280
photos of of women and girls earlier
3821
02:49:17,280 --> 02:49:18,479
this morning
3822
02:49:18,479 --> 02:49:21,420
the every image is just expresses
3823
02:49:21,420 --> 02:49:24,420
humanity and it expresses intimacy and
3824
02:49:24,420 --> 02:49:27,180
you have a rare gift to get into
3825
02:49:27,180 --> 02:49:31,260
people's lives and I remember you saying
3826
02:49:31,260 --> 02:49:34,620
well it's really easy to know when you
3827
02:49:34,620 --> 02:49:36,720
can take a picture of someone because if
3828
02:49:36,720 --> 02:49:39,500
they turn away if they you know signal
3829
02:49:39,500 --> 02:49:43,260
through gestures that they don't want
3830
02:49:43,260 --> 02:49:44,700
you in their lives
3831
02:49:44,700 --> 02:49:47,280
but of course there's more to it
3832
02:49:47,280 --> 02:49:50,340
can you give us some insights that are
3833
02:49:50,340 --> 02:49:52,500
relevant for people here no matter
3834
02:49:52,500 --> 02:49:55,500
whether they intend to travel or whether
3835
02:49:55,500 --> 02:49:59,220
they go into Community projects what
3836
02:49:59,220 --> 02:50:01,680
what is your advice how how do you
3837
02:50:01,680 --> 02:50:03,720
establish the rapport
3838
02:50:03,720 --> 02:50:05,580
first of all because that's the first
3839
02:50:05,580 --> 02:50:09,660
step right to be accepted but then often
3840
02:50:09,660 --> 02:50:13,979
in my experience yet when you when you
3841
02:50:13,979 --> 02:50:15,960
see something in your mind's eye that
3842
02:50:15,960 --> 02:50:18,420
you would like to accomplish but the
3843
02:50:18,420 --> 02:50:21,060
situation can be improved a little bit
3844
02:50:21,060 --> 02:50:24,120
how do you go about asking someone could
3845
02:50:24,120 --> 02:50:26,700
you do this could you change your
3846
02:50:26,700 --> 02:50:29,819
position how do you go about that
3847
02:50:29,819 --> 02:50:32,340
well
3848
02:50:32,340 --> 02:50:35,700
you know basically photographing people
3849
02:50:35,700 --> 02:50:37,740
is all about trust
3850
02:50:37,740 --> 02:50:40,319
and so you want to do ever anything you
3851
02:50:40,319 --> 02:50:45,540
can to earn that trust so for example I
3852
02:50:45,540 --> 02:50:48,420
mean I I don't have a camera bag I just
3853
02:50:48,420 --> 02:50:50,040
have a little backpack I want to look
3854
02:50:50,040 --> 02:50:51,060
like
3855
02:50:51,060 --> 02:50:53,040
somebody's cousin or mother or something
3856
02:50:53,040 --> 02:50:54,120
and
3857
02:50:54,120 --> 02:50:55,859
um and then
3858
02:50:55,859 --> 02:50:58,560
I'll demonstrate for example for you you
3859
02:50:58,560 --> 02:51:00,240
guys who are shy about photographing
3860
02:51:00,240 --> 02:51:02,460
people so let's say I'm going to
3861
02:51:02,460 --> 02:51:04,439
photograph front right he's right here
3862
02:51:04,439 --> 02:51:07,260
and he he doesn't know that I'm here and
3863
02:51:07,260 --> 02:51:09,780
he's just eating an ice cream cone and
3864
02:51:09,780 --> 02:51:11,160
it's kind of cute because it's about to
3865
02:51:11,160 --> 02:51:13,200
dribble down and everything so do I go
3866
02:51:13,200 --> 02:51:15,420
over and go excuse me friends can I take
3867
02:51:15,420 --> 02:51:16,680
a picture of you eating your ice cream
3868
02:51:16,680 --> 02:51:18,960
cone no because then you've just wrecked
3869
02:51:18,960 --> 02:51:21,540
the moment but if I'm over here and I
3870
02:51:21,540 --> 02:51:24,000
start shooting
3871
02:51:24,000 --> 02:51:26,760
and then he looks over and sees me if I
3872
02:51:26,760 --> 02:51:29,359
go like this
3873
02:51:31,560 --> 02:51:34,080
it's gonna that's gonna say I'm not
3874
02:51:34,080 --> 02:51:35,340
trustworthy
3875
02:51:35,340 --> 02:51:36,960
if I go like
3876
02:51:36,960 --> 02:51:38,460
this
3877
02:51:38,460 --> 02:51:40,800
and I don't mind making an idiot out of
3878
02:51:40,800 --> 02:51:42,960
myself he's gonna go
3879
02:51:42,960 --> 02:51:45,000
well that idiot is taking a picture of
3880
02:51:45,000 --> 02:51:46,620
me and I guess it's okay because she
3881
02:51:46,620 --> 02:51:49,740
seems harmless and but it goes from
3882
02:51:49,740 --> 02:51:51,180
there
3883
02:51:51,180 --> 02:51:53,460
but I I think the the most important
3884
02:51:53,460 --> 02:51:57,359
thing is you look people in the eye
3885
02:51:57,359 --> 02:51:59,700
after you've got the picture you go
3886
02:51:59,700 --> 02:52:02,640
spend a little time with them and that
3887
02:52:02,640 --> 02:52:04,260
is what leads to the next thing and the
3888
02:52:04,260 --> 02:52:07,200
next thing and the next thing so because
3889
02:52:07,200 --> 02:52:10,260
I'm a journalist
3890
02:52:10,260 --> 02:52:12,240
I go in
3891
02:52:12,240 --> 02:52:16,200
actually hoping they'll invite me home
3892
02:52:16,200 --> 02:52:18,540
you know you guys want to get a real
3893
02:52:18,540 --> 02:52:19,920
photograph
3894
02:52:19,920 --> 02:52:21,180
but
3895
02:52:21,180 --> 02:52:24,720
I want to go deeper because I'm I'm
3896
02:52:24,720 --> 02:52:26,040
telling a story
3897
02:52:26,040 --> 02:52:29,340
so in many situations My Hope Is that
3898
02:52:29,340 --> 02:52:33,600
we'll become Pals and and I'll learn
3899
02:52:33,600 --> 02:52:35,340
about him and he'll learn about me and
3900
02:52:35,340 --> 02:52:37,680
even if we don't have language we'll go
3901
02:52:37,680 --> 02:52:40,439
oh great Jack you know love your
3902
02:52:40,439 --> 02:52:43,620
earrings anything that does a personal
3903
02:52:43,620 --> 02:52:46,020
connection
3904
02:52:46,020 --> 02:52:49,979
it's really fun you know it's and you
3905
02:52:49,979 --> 02:52:52,140
realize that most people aren't used to
3906
02:52:52,140 --> 02:52:54,720
having anybody pay attention to them
3907
02:52:54,720 --> 02:52:56,460
so
3908
02:52:56,460 --> 02:52:58,740
there at first they might be a little
3909
02:52:58,740 --> 02:53:00,960
shy or awkward but pretty soon they're
3910
02:53:00,960 --> 02:53:01,979
like
3911
02:53:01,979 --> 02:53:04,500
this was pretty fun and you'll be you'll
3912
02:53:04,500 --> 02:53:07,740
be the same way so it's that and then
3913
02:53:07,740 --> 02:53:11,220
um the other thing I would say is
3914
02:53:11,220 --> 02:53:13,620
it's so tempting to go to the place
3915
02:53:13,620 --> 02:53:16,620
everybody else goes to and to tell the
3916
02:53:16,620 --> 02:53:19,319
story everybody else tells
3917
02:53:19,319 --> 02:53:22,560
but what is really satisfying is to find
3918
02:53:22,560 --> 02:53:25,740
the stories that need to be told
3919
02:53:25,740 --> 02:53:29,100
and that everybody isn't covering and
3920
02:53:29,100 --> 02:53:31,680
that you can find access to people real
3921
02:53:31,680 --> 02:53:33,060
people
3922
02:53:33,060 --> 02:53:35,040
who who matter
3923
02:53:35,040 --> 02:53:37,800
so does that answer your question okay
3924
02:53:37,800 --> 02:53:39,479
it does
3925
02:53:39,479 --> 02:53:40,260
um
3926
02:53:40,260 --> 02:53:42,000
I would like to
3927
02:53:42,000 --> 02:53:45,660
turn things over to to you and the
3928
02:53:45,660 --> 02:53:48,000
audience to ask if you have any
3929
02:53:48,000 --> 02:53:50,160
questions or comments about things so
3930
02:53:50,160 --> 02:53:52,340
far
3931
02:53:52,800 --> 02:53:55,800
who would like to say something or ask
3932
02:53:55,800 --> 02:53:58,880
something of any of us
3933
02:53:59,040 --> 02:54:01,640
yes
3934
02:54:24,479 --> 02:54:26,399
well the question is
3935
02:54:26,399 --> 02:54:29,040
um if you couldn't hear when do you need
3936
02:54:29,040 --> 02:54:31,200
to get permission or a release or
3937
02:54:31,200 --> 02:54:32,880
something like that
3938
02:54:32,880 --> 02:54:33,600
um
3939
02:54:33,600 --> 02:54:36,540
the truth is you know certain
3940
02:54:36,540 --> 02:54:39,000
Publications and would like you to have
3941
02:54:39,000 --> 02:54:40,859
a release for everyone including your
3942
02:54:40,859 --> 02:54:42,600
children you know
3943
02:54:42,600 --> 02:54:45,859
um because someday maybe possibly
3944
02:54:45,859 --> 02:54:49,680
I I rarely get releases
3945
02:54:49,680 --> 02:54:53,399
I I form a relationship and I make darn
3946
02:54:53,399 --> 02:54:57,960
sure that my images are never used to
3947
02:54:57,960 --> 02:55:01,080
embarrass them hurt them I mean that's
3948
02:55:01,080 --> 02:55:04,260
that's what the basis of the lawsuit or
3949
02:55:04,260 --> 02:55:06,540
that they're not used in an ad campaign
3950
02:55:06,540 --> 02:55:08,640
then then you do need a release you know
3951
02:55:08,640 --> 02:55:10,979
and you need to compensate people
3952
02:55:10,979 --> 02:55:15,180
but it's it's really not a big issue
3953
02:55:15,180 --> 02:55:17,279
but for me at least and I don't want
3954
02:55:17,279 --> 02:55:19,200
them to think that actually I've
3955
02:55:19,200 --> 02:55:20,760
invested this time because I want to
3956
02:55:20,760 --> 02:55:23,460
make money off of you yeah
3957
02:55:23,460 --> 02:55:25,140
um I would like to thanks for that
3958
02:55:25,140 --> 02:55:27,540
question because I know more
3959
02:55:27,540 --> 02:55:29,700
photographers are of concern about that
3960
02:55:29,700 --> 02:55:34,020
I think the first threshold is if if you
3961
02:55:34,020 --> 02:55:36,000
think you're doing this just for your
3962
02:55:36,000 --> 02:55:39,420
own private use no worries you know the
3963
02:55:39,420 --> 02:55:42,479
last thing you should do when you enter
3964
02:55:42,479 --> 02:55:45,540
into somebody's personal space is to
3965
02:55:45,540 --> 02:55:47,340
pull out a legal agreement
3966
02:55:47,340 --> 02:55:51,420
because that doesn't create trust right
3967
02:55:51,420 --> 02:55:55,200
so the second threshold is used for
3968
02:55:55,200 --> 02:55:59,819
educational purposes and that is really
3969
02:55:59,819 --> 02:56:02,160
what what most of Annie's work is all
3970
02:56:02,160 --> 02:56:05,340
about and if you add in the caveats
3971
02:56:05,340 --> 02:56:07,080
about making sure that people are
3972
02:56:07,080 --> 02:56:10,200
represented in a way that is trustworthy
3973
02:56:10,200 --> 02:56:11,460
honorable
3974
02:56:11,460 --> 02:56:13,680
Etc you're not going to run into
3975
02:56:13,680 --> 02:56:16,500
problems the big threshold to Big
3976
02:56:16,500 --> 02:56:19,800
trigger is commercial applications that
3977
02:56:19,800 --> 02:56:22,560
is where if you give the images to third
3978
02:56:22,560 --> 02:56:26,340
party yeah where there's a financial
3979
02:56:26,340 --> 02:56:29,279
exchange that is where you need to be
3980
02:56:29,279 --> 02:56:33,080
very very careful yeah
3981
02:56:34,080 --> 02:56:37,439
um any other questions comments
3982
02:56:37,439 --> 02:56:40,040
yes
3983
02:56:42,840 --> 02:56:45,180
how do you handle people stealing your
3984
02:56:45,180 --> 02:56:47,359
images
3985
02:56:51,000 --> 02:56:53,939
okay how do you how do you deal with
3986
02:56:53,939 --> 02:56:56,640
people I would call it appropriating
3987
02:56:56,640 --> 02:56:59,640
your your images
3988
02:56:59,640 --> 02:57:01,140
um
3989
02:57:01,140 --> 02:57:04,979
um entirely different question and in
3990
02:57:04,979 --> 02:57:07,620
this day and age of of rampant
3991
02:57:07,620 --> 02:57:11,100
appropriation via VIA the internet via
3992
02:57:11,100 --> 02:57:14,580
social media it is very difficult to
3993
02:57:14,580 --> 02:57:17,779
control that in every in every instance
3994
02:57:17,779 --> 02:57:21,439
there's companies now that specialize in
3995
02:57:21,439 --> 02:57:24,359
patrolling the internet and if you give
3996
02:57:24,359 --> 02:57:27,060
them a set of images they can Patrol the
3997
02:57:27,060 --> 02:57:29,220
internet and find any and all
3998
02:57:29,220 --> 02:57:32,460
applications and then they can act on
3999
02:57:32,460 --> 02:57:36,660
your behalf and contact the users and
4000
02:57:36,660 --> 02:57:38,700
find out if things have been done
4001
02:57:38,700 --> 02:57:41,160
inappropriately
4002
02:57:41,160 --> 02:57:43,620
um and ultimately that could lead to you
4003
02:57:43,620 --> 02:57:46,740
know to legal fees and so on
4004
02:57:46,740 --> 02:57:50,340
um I think for most people sitting here
4005
02:57:50,340 --> 02:57:54,300
that it leads you down a rabbit hole and
4006
02:57:54,300 --> 02:57:56,700
if you don't depend on your photography
4007
02:57:56,700 --> 02:58:01,080
for your livelihood it could really add
4008
02:58:01,080 --> 02:58:06,779
a a level of anxiety and and worries to
4009
02:58:06,779 --> 02:58:09,060
what you're really doing
4010
02:58:09,060 --> 02:58:11,700
because you it pleases you it makes you
4011
02:58:11,700 --> 02:58:14,939
feel good about creating images so
4012
02:58:14,939 --> 02:58:16,680
I would
4013
02:58:16,680 --> 02:58:19,979
not worry about that too much however if
4014
02:58:19,979 --> 02:58:22,560
there's specific instances where you
4015
02:58:22,560 --> 02:58:25,380
feel somebody really stole an image
4016
02:58:25,380 --> 02:58:28,439
there are some resources out there do
4017
02:58:28,439 --> 02:58:30,479
you have anything to say about that so I
4018
02:58:30,479 --> 02:58:33,060
think when you post right I mean most
4019
02:58:33,060 --> 02:58:36,000
you're talking about online stealing
4020
02:58:36,000 --> 02:58:38,040
because I mean prints they can't really
4021
02:58:38,040 --> 02:58:39,660
steal right because we have them in a
4022
02:58:39,660 --> 02:58:42,420
secure place so my advice would be don't
4023
02:58:42,420 --> 02:58:45,180
post anything at high resolution you
4024
02:58:45,180 --> 02:58:47,939
really don't because whether it's Flickr
4025
02:58:47,939 --> 02:58:49,800
or Facebook or wherever it is that
4026
02:58:49,800 --> 02:58:52,680
you're posting any way that algorithm is
4027
02:58:52,680 --> 02:58:55,200
going to make your images look only so
4028
02:58:55,200 --> 02:58:57,540
good right it's crappy the resolution so
4029
02:58:57,540 --> 02:59:01,800
don't ever be out there on social media
4030
02:59:01,800 --> 02:59:04,319
or any kind of online platform with high
4031
02:59:04,319 --> 02:59:07,260
resolution images 1080 is all you should
4032
02:59:07,260 --> 02:59:09,660
be posting I posted two thousand even
4033
02:59:09,660 --> 02:59:12,180
that I think is overkill just stick to
4034
02:59:12,180 --> 02:59:15,359
280 so that's one thing the second thing
4035
02:59:15,359 --> 02:59:19,140
is when somebody when you realize this
4036
02:59:19,140 --> 02:59:21,420
happened to me where I took a picture of
4037
02:59:21,420 --> 02:59:23,580
my friend in the desert with her camera
4038
02:59:23,580 --> 02:59:25,200
bag
4039
02:59:25,200 --> 02:59:28,380
and a company from India actually stole
4040
02:59:28,380 --> 02:59:30,899
the picture and published it on their
4041
02:59:30,899 --> 02:59:33,000
main magazine better photography the
4042
02:59:33,000 --> 02:59:35,520
cover actually had that it was a stolen
4043
02:59:35,520 --> 02:59:36,540
picture
4044
02:59:36,540 --> 02:59:38,880
and what happened was others
4045
02:59:38,880 --> 02:59:41,100
congratulated me for getting a cover
4046
02:59:41,100 --> 02:59:43,620
photo that I did not know about
4047
02:59:43,620 --> 02:59:46,080
so I looked at it and I thought that's
4048
02:59:46,080 --> 02:59:48,479
interesting first of all it was a
4049
02:59:48,479 --> 02:59:50,580
commercial it was an advertisement for a
4050
02:59:50,580 --> 02:59:52,380
bag and that was in the bag the girl was
4051
02:59:52,380 --> 02:59:53,340
wearing
4052
02:59:53,340 --> 02:59:55,200
she was out there in the desert it was
4053
02:59:55,200 --> 02:59:57,240
far you couldn't tell but it was a great
4054
02:59:57,240 --> 02:59:59,220
shot so it's like okay so they're using
4055
02:59:59,220 --> 03:00:01,500
the wrong product two they don't have my
4056
03:00:01,500 --> 03:00:03,300
permission three they don't have my
4057
03:00:03,300 --> 03:00:04,740
friend's permission to have the picture
4058
03:00:04,740 --> 03:00:07,080
so a lot of things had gone wrong
4059
03:00:07,080 --> 03:00:08,819
um in this particular instance when I
4060
03:00:08,819 --> 03:00:10,380
reached out to the magazine and said
4061
03:00:10,380 --> 03:00:11,939
what you published is wrong they said
4062
03:00:11,939 --> 03:00:13,920
sorry for the next three months the
4063
03:00:13,920 --> 03:00:15,720
contract has already been sold so you'll
4064
03:00:15,720 --> 03:00:17,160
see the picture again and again and
4065
03:00:17,160 --> 03:00:18,960
again on the back cover and no you're
4066
03:00:18,960 --> 03:00:20,939
not getting reimbursed for it
4067
03:00:20,939 --> 03:00:24,420
so I had to make what I did is made a
4068
03:00:24,420 --> 03:00:26,340
big mess out of it on social media I
4069
03:00:26,340 --> 03:00:27,960
just posted it and said don't buy this
4070
03:00:27,960 --> 03:00:29,580
bag because they're not selling the
4071
03:00:29,580 --> 03:00:32,220
right bag you know um so reached out
4072
03:00:32,220 --> 03:00:33,600
that way and everybody thought it was
4073
03:00:33,600 --> 03:00:36,420
funny so they started sharing it and I
4074
03:00:36,420 --> 03:00:38,100
reached out to the original cam camera
4075
03:00:38,100 --> 03:00:39,779
bag company and said what you're doing
4076
03:00:39,779 --> 03:00:42,600
is unethical and I'll keep posting this
4077
03:00:42,600 --> 03:00:44,399
and making jokes about it unless you
4078
03:00:44,399 --> 03:00:46,560
take it down so there's a way to go
4079
03:00:46,560 --> 03:00:48,660
about it without I guess getting too
4080
03:00:48,660 --> 03:00:51,300
anxious about it but here I would say
4081
03:00:51,300 --> 03:00:53,700
send a season desist letter if they're
4082
03:00:53,700 --> 03:00:56,819
using your product usually if it's a
4083
03:00:56,819 --> 03:00:58,800
brand that's using it you will get your
4084
03:00:58,800 --> 03:01:00,600
money back because you know brands are
4085
03:01:00,600 --> 03:01:03,240
careful it was a genuine mistake because
4086
03:01:03,240 --> 03:01:05,040
it was a middleman who had sold the
4087
03:01:05,040 --> 03:01:06,359
picture to them so they didn't know it
4088
03:01:06,359 --> 03:01:08,939
was mine so if it's a brand send a
4089
03:01:08,939 --> 03:01:10,680
seasoned assist letter make them aware
4090
03:01:10,680 --> 03:01:12,720
that this is happening there are
4091
03:01:12,720 --> 03:01:14,460
companies out there which will search
4092
03:01:14,460 --> 03:01:16,620
the internet like do a reverse search
4093
03:01:16,620 --> 03:01:18,960
and they will find out where your images
4094
03:01:18,960 --> 03:01:21,240
are and try to compensate you for that
4095
03:01:21,240 --> 03:01:23,160
my friends in Europe have much better
4096
03:01:23,160 --> 03:01:25,740
luck collecting than we do in America or
4097
03:01:25,740 --> 03:01:27,960
Asia
4098
03:01:27,960 --> 03:01:30,060
um and I think if it's an individual
4099
03:01:30,060 --> 03:01:32,700
who's stealing it guys you know
4100
03:01:32,700 --> 03:01:34,800
imitation is the sincerest form of
4101
03:01:34,800 --> 03:01:37,620
flattery right that's a compliment take
4102
03:01:37,620 --> 03:01:40,800
it say thank you you must really love my
4103
03:01:40,800 --> 03:01:43,080
images now that you're stealing them and
4104
03:01:43,080 --> 03:01:45,660
let it be you know it's one individual
4105
03:01:45,660 --> 03:01:47,899
don't you think it's mostly
4106
03:01:47,899 --> 03:01:50,760
think about where you want to put your
4107
03:01:50,760 --> 03:01:52,800
time and energy
4108
03:01:52,800 --> 03:01:56,580
you know it it's quite kind of karmic
4109
03:01:56,580 --> 03:01:59,640
um you know of course I've seen my
4110
03:01:59,640 --> 03:02:02,580
images used without permission and stuff
4111
03:02:02,580 --> 03:02:04,979
but it's not where I want my energy to
4112
03:02:04,979 --> 03:02:07,560
go so unless it's egregious
4113
03:02:07,560 --> 03:02:09,479
don't worry about it
4114
03:02:09,479 --> 03:02:12,899
honestly it's just that's how that's my
4115
03:02:12,899 --> 03:02:14,460
belief system
4116
03:02:14,460 --> 03:02:16,380
you have to share a funny story I took a
4117
03:02:16,380 --> 03:02:19,319
picture of my daughter's friend you know
4118
03:02:19,319 --> 03:02:21,420
she was trying to become sort of like
4119
03:02:21,420 --> 03:02:23,760
this teenage model and so I took a
4120
03:02:23,760 --> 03:02:26,040
picture and when I was in the hospital
4121
03:02:26,040 --> 03:02:28,200
the hospital said sapna can we use all
4122
03:02:28,200 --> 03:02:30,779
your images to just you know living up
4123
03:02:30,779 --> 03:02:32,880
the atmosphere and I said yeah sure feel
4124
03:02:32,880 --> 03:02:35,520
free dig into any of my pictures and you
4125
03:02:35,520 --> 03:02:37,080
can use them the next thing I know I'm
4126
03:02:37,080 --> 03:02:39,420
walking through the mental health clinic
4127
03:02:39,420 --> 03:02:41,520
and I see a picture of my daughter's
4128
03:02:41,520 --> 03:02:45,060
friend saying if you are depressed
4129
03:02:45,060 --> 03:02:47,160
you know she was trying to strike the
4130
03:02:47,160 --> 03:02:48,840
model pose where they don't smile and
4131
03:02:48,840 --> 03:02:51,000
sort of have that sour look and they use
4132
03:02:51,000 --> 03:02:53,220
that and said if you are depressed this
4133
03:02:53,220 --> 03:02:55,319
is what you need to do at that point I
4134
03:02:55,319 --> 03:02:57,120
had to put my foot down and said please
4135
03:02:57,120 --> 03:03:00,120
take that picture down so you know it
4136
03:03:00,120 --> 03:03:00,960
happens
4137
03:03:00,960 --> 03:03:02,399
all right
4138
03:03:02,399 --> 03:03:04,519
um
4139
03:03:05,160 --> 03:03:08,340
um yes last question yep you there in
4140
03:03:08,340 --> 03:03:10,580
the back
4141
03:03:27,479 --> 03:03:30,899
okay I believe I understood the question
4142
03:03:30,899 --> 03:03:32,880
if you share an image from a photo
4143
03:03:32,880 --> 03:03:34,979
sharing website and I don't want you to
4144
03:03:34,979 --> 03:03:37,260
put your watermark on the image what do
4145
03:03:37,260 --> 03:03:38,540
you do
4146
03:03:38,540 --> 03:03:42,060
well now we're really getting into legal
4147
03:03:42,060 --> 03:03:45,060
territory here if you really feel
4148
03:03:45,060 --> 03:03:47,819
strongly about this you should register
4149
03:03:47,819 --> 03:03:50,460
your images with with the Library of
4150
03:03:50,460 --> 03:03:52,380
Congress periodically before you post
4151
03:03:52,380 --> 03:03:53,939
them
4152
03:03:53,939 --> 03:03:56,100
um but it just gets more and more
4153
03:03:56,100 --> 03:04:00,000
technical there and so I would say let's
4154
03:04:00,000 --> 03:04:02,460
steer the conversation back to what we
4155
03:04:02,460 --> 03:04:04,380
were here for is how can you make a
4156
03:04:04,380 --> 03:04:05,939
difference with your pictures yeah Kevin
4157
03:04:05,939 --> 03:04:08,600
you have a question
4158
03:04:29,640 --> 03:04:33,060
I like taking this to an
4159
03:04:33,060 --> 03:04:35,180
enjoy
4160
03:04:47,819 --> 03:04:51,619
and if from your experience
4161
03:04:52,620 --> 03:04:55,380
do they usually have a problem paying
4162
03:04:55,380 --> 03:04:58,699
for these do they ask for so many
4163
03:05:02,040 --> 03:05:04,319
okay your question is if you're
4164
03:05:04,319 --> 03:05:07,580
interested in making your work available
4165
03:05:07,580 --> 03:05:10,859
to conservation organizations or
4166
03:05:10,859 --> 03:05:12,200
educational
4167
03:05:12,200 --> 03:05:13,939
entities
4168
03:05:13,939 --> 03:05:17,160
how do you bring possible compensation
4169
03:05:17,160 --> 03:05:19,980
into the conversation about that
4170
03:05:19,980 --> 03:05:20,220
[Music]
4171
03:05:20,220 --> 03:05:21,420
um
4172
03:05:21,420 --> 03:05:24,420
you know the budgets of most of the
4173
03:05:24,420 --> 03:05:26,580
entities that you might be interested in
4174
03:05:26,580 --> 03:05:29,460
supporting are really limited and
4175
03:05:29,460 --> 03:05:33,300
they're really not used to paying for
4176
03:05:33,300 --> 03:05:35,520
the use of pictures I hate to say that
4177
03:05:35,520 --> 03:05:38,220
but that's just the reality and that's
4178
03:05:38,220 --> 03:05:42,000
not just a small organizations it
4179
03:05:42,000 --> 03:05:45,180
includes you know worldwide conservation
4180
03:05:45,180 --> 03:05:48,120
organizations with budgets of hundreds
4181
03:05:48,120 --> 03:05:49,800
of millions of dollars because the
4182
03:05:49,800 --> 03:05:53,040
people who are in a position to say yes
4183
03:05:53,040 --> 03:05:55,680
to the use of your images are under
4184
03:05:55,680 --> 03:05:58,380
duress not to spend anything at all
4185
03:05:58,380 --> 03:06:01,380
because they'll get their pictures from
4186
03:06:01,380 --> 03:06:04,080
their Partners from their scientists etc
4187
03:06:04,080 --> 03:06:06,779
etc they want the money to be spent on
4188
03:06:06,779 --> 03:06:12,680
programs not on image acquisition and
4189
03:06:17,040 --> 03:06:19,979
yeah now that's that's that's different
4190
03:06:19,979 --> 03:06:23,700
that's a physical asset if that's an
4191
03:06:23,700 --> 03:06:25,680
interest of yours then I would say I'd
4192
03:06:25,680 --> 03:06:28,800
go to a lab and say okay I'd like to do
4193
03:06:28,800 --> 03:06:32,100
this would you be interested in in
4194
03:06:32,100 --> 03:06:34,080
participating in that
4195
03:06:34,080 --> 03:06:36,060
so
4196
03:06:36,060 --> 03:06:37,880
um well
4197
03:06:37,880 --> 03:06:40,260
I don't know how much time we have I
4198
03:06:40,260 --> 03:06:42,540
think we should wrap this up I will say
4199
03:06:42,540 --> 03:06:45,380
before we finish this that
4200
03:06:45,380 --> 03:06:48,420
if any of you are interested in having
4201
03:06:48,420 --> 03:06:50,819
us look at a body of work that you think
4202
03:06:50,819 --> 03:06:54,240
has got some gems in it or you're
4203
03:06:54,240 --> 03:06:57,200
searching for possible applications
4204
03:06:57,200 --> 03:07:00,899
we'd be happy to bring you into one of
4205
03:07:00,899 --> 03:07:03,960
these these Workshop sessions where we
4206
03:07:03,960 --> 03:07:06,779
do that explicitly and with a small
4207
03:07:06,779 --> 03:07:09,600
group of people you'll be amazed to see
4208
03:07:09,600 --> 03:07:11,600
how much camaraderie
4209
03:07:11,600 --> 03:07:13,979
you can develop in the course of a
4210
03:07:13,979 --> 03:07:16,319
weekend and it's not just your
4211
03:07:16,319 --> 03:07:18,420
applications but those of others as well
4212
03:07:18,420 --> 03:07:21,300
that'll that'll inspire you to carry on
4213
03:07:21,300 --> 03:07:25,080
so just let us know go to Talia outside
4214
03:07:25,080 --> 03:07:27,779
at our table if you're interested in
4215
03:07:27,779 --> 03:07:31,560
that can I say one thing France yeah
4216
03:07:31,560 --> 03:07:33,240
um because I really want I really want
4217
03:07:33,240 --> 03:07:35,819
to finish on a high note
4218
03:07:35,819 --> 03:07:37,859
um thank you Annie yeah
4219
03:07:37,859 --> 03:07:41,399
not not your workshops his workshops are
4220
03:07:41,399 --> 03:07:42,359
really good
4221
03:07:42,359 --> 03:07:44,880
um but
4222
03:07:44,880 --> 03:07:47,700
the questions
4223
03:07:47,700 --> 03:07:50,580
bother me a little bit because I think
4224
03:07:50,580 --> 03:07:53,819
what what we all believe and want to say
4225
03:07:53,819 --> 03:07:55,979
is
4226
03:07:55,979 --> 03:07:59,279
you should be each other's best friends
4227
03:07:59,279 --> 03:08:02,100
you know photographers need each other
4228
03:08:02,100 --> 03:08:04,859
and the world needs our work
4229
03:08:04,859 --> 03:08:08,399
and so try not to expend too much energy
4230
03:08:08,399 --> 03:08:10,020
on
4231
03:08:10,020 --> 03:08:13,560
what bad thing might happen you have to
4232
03:08:13,560 --> 03:08:16,200
have the basic knowledge and the ability
4233
03:08:16,200 --> 03:08:18,779
to know who really can afford to pay and
4234
03:08:18,779 --> 03:08:22,560
who can't but more importantly what I
4235
03:08:22,560 --> 03:08:24,479
think we would like you to take away
4236
03:08:24,479 --> 03:08:25,920
from this
4237
03:08:25,920 --> 03:08:30,359
is that follow your heart
4238
03:08:30,359 --> 03:08:33,840
you know be sure in your in your career
4239
03:08:33,840 --> 03:08:37,380
or you're just your photo life
4240
03:08:37,380 --> 03:08:40,560
that as well as growing personally
4241
03:08:40,560 --> 03:08:43,140
you learn how to give back to your
4242
03:08:43,140 --> 03:08:44,460
community
4243
03:08:44,460 --> 03:08:47,540
and it will bring you tremendous
4244
03:08:47,540 --> 03:08:50,640
tremendous pride and it will make a
4245
03:08:50,640 --> 03:08:52,859
difference Annie thank you for bending
4246
03:08:52,859 --> 03:08:55,319
it back because we went into some rabbit
4247
03:08:55,319 --> 03:08:59,880
holes and I see flip not here flip a
4248
03:08:59,880 --> 03:09:01,500
last concluding statement because I
4249
03:09:01,500 --> 03:09:03,240
think you have something on your mind or
4250
03:09:03,240 --> 03:09:04,979
in your heart and IT addresses what
4251
03:09:04,979 --> 03:09:06,840
we're just talking about if you're
4252
03:09:06,840 --> 03:09:08,399
taking pictures you want to show them to
4253
03:09:08,399 --> 03:09:09,120
people
4254
03:09:09,120 --> 03:09:11,880
and and people want to see your pictures
4255
03:09:11,880 --> 03:09:14,580
the senior centers anywhere if you're
4256
03:09:14,580 --> 03:09:16,140
taking pictures and just looking at them
4257
03:09:16,140 --> 03:09:18,180
yourselves you're not doing much find
4258
03:09:18,180 --> 03:09:20,460
some way to share the pictures with
4259
03:09:20,460 --> 03:09:23,279
people to get input from them and that's
4260
03:09:23,279 --> 03:09:25,620
when you do that someone goes hey can't
4261
03:09:25,620 --> 03:09:27,479
you come over here and do this and show
4262
03:09:27,479 --> 03:09:29,520
your pictures somewhere there's there
4263
03:09:29,520 --> 03:09:31,319
whether it's in a school whether it's in
4264
03:09:31,319 --> 03:09:33,540
a senior center figure some way to share
4265
03:09:33,540 --> 03:09:35,520
what you're doing with other people
4266
03:09:35,520 --> 03:09:39,859
okay how's that for a closure
4267
03:09:40,020 --> 03:09:42,660
if you end up doing something that comes
4268
03:09:42,660 --> 03:09:45,240
out of this session please share the
4269
03:09:45,240 --> 03:09:47,100
results with us and we'll cheer you out
4270
03:09:47,100 --> 03:09:48,350
thank you very much
4271
03:09:48,350 --> 03:09:54,079
[Applause]
4272
03:09:59,580 --> 03:10:01,319
thanks
4273
03:10:01,319 --> 03:10:03,120
okay that was pretty awesome let's give
4274
03:10:03,120 --> 03:10:04,560
one more round of applause for these
4275
03:10:04,560 --> 03:10:05,640
guys
4276
03:10:05,640 --> 03:10:08,599
they did great
4277
03:10:09,840 --> 03:10:11,580
okay so we're going to be breaking for
4278
03:10:11,580 --> 03:10:13,319
lunch and we're going to be back at two
4279
03:10:13,319 --> 03:10:16,920
o'clock with Christy Odom make sure
4280
03:10:16,920 --> 03:10:18,779
you're here she has an amazing
4281
03:10:18,779 --> 03:10:20,279
presentation with some work that's going
4282
03:10:20,279 --> 03:10:23,300
to curl your eyebrows
4283
03:10:23,520 --> 03:10:26,340
I'm sorry that's gonna be uh
4284
03:10:26,340 --> 03:10:30,000
two o'clock wait it's 1 30.
4285
03:10:30,000 --> 03:10:33,300
it's time change yeah to two o'clock two
4286
03:10:33,300 --> 03:10:34,979
o'clock two o'clock she'll be back and
4287
03:10:34,979 --> 03:10:37,020
then at three o'clock uh softer ready
4288
03:10:37,020 --> 03:10:39,300
we'll be back on stage talking about how
4289
03:10:39,300 --> 03:10:41,460
to monetize this amazing thing that we
4290
03:10:41,460 --> 03:10:44,040
call photography okay folks see you uh
4291
03:10:44,040 --> 03:10:45,840
have a great lunch and uh we'll see a
4292
03:10:45,840 --> 03:10:48,000
little bit also hey everyone enter your
4293
03:10:48,000 --> 03:10:50,399
photo into the contest the optic contest
4294
03:10:50,399 --> 03:10:52,680
have them printed out uh the last call
4295
03:10:52,680 --> 03:10:54,240
for the contest I believe is at three
4296
03:10:54,240 --> 03:10:56,040
o'clock so have them printed out and
4297
03:10:56,040 --> 03:10:57,660
enter there's not so many people in the
4298
03:10:57,660 --> 03:10:59,640
contest which means your chances are
4299
03:10:59,640 --> 03:11:02,060
very good
4300
03:11:05,340 --> 03:11:07,859
the question is is how do you do that so
4301
03:11:07,859 --> 03:11:09,899
you uh go have your print made at either
4302
03:11:09,899 --> 03:11:11,939
Epson or Canon we'll print it out and
4303
03:11:11,939 --> 03:11:13,979
then you go to uh all where there's a
4304
03:11:13,979 --> 03:11:16,140
wall of foam core that's the push pin
4305
03:11:16,140 --> 03:11:18,060
Gallery you go there there's a table and
4306
03:11:18,060 --> 03:11:19,680
a young lady will will take your
4307
03:11:19,680 --> 03:11:21,300
information put a sticker on your
4308
03:11:21,300 --> 03:11:22,740
picture and put it up on the wall and it
4309
03:11:22,740 --> 03:11:25,340
will be judged
4310
03:11:25,920 --> 03:11:28,500
that's the trade show then yep
4311
03:11:28,500 --> 03:11:30,060
the trade not out the lobby the trade
4312
03:11:30,060 --> 03:11:31,920
show area four corner
4313
03:11:31,920 --> 03:11:35,960
okay thank you good luck
4314
03:11:42,779 --> 03:11:44,939
baskets also check out our checkout
4315
03:11:44,939 --> 03:11:46,979
numbers also check out the flare on
4316
03:11:46,979 --> 03:11:48,960
Murray's vest and everyone's favorite
4317
03:11:48,960 --> 03:11:51,060
part are conveyor belt
4318
03:11:51,060 --> 03:11:53,279
the benefit of the conveyor belt is you
4319
03:11:53,279 --> 03:11:54,720
don't have to worry about the product or
4320
03:11:54,720 --> 03:11:56,580
schlepping around anymore until checkout
4321
03:11:56,580 --> 03:11:57,899
nice
4322
03:11:57,899 --> 03:11:59,340
to the owners they still come to work
4323
03:11:59,340 --> 03:12:01,319
every day they're around here somewhere
4324
03:12:01,319 --> 03:12:04,260
anyway this is Jeanette oh sorry she's
4325
03:12:04,260 --> 03:12:06,240
busy this is our warehouse this is
4326
03:12:06,240 --> 03:12:07,920
yaakov and Lady fighting over lighting
4327
03:12:07,920 --> 03:12:09,000
kits
4328
03:12:09,000 --> 03:12:11,880
b h is not a chain b h is open every day
4329
03:12:11,880 --> 03:12:13,859
except Saturdays of course
4330
03:12:13,859 --> 03:12:16,319
now you know almost the whole story
4331
03:12:16,319 --> 03:12:19,519
we are b h
4332
03:12:34,500 --> 03:12:35,120
uh
4333
03:12:35,120 --> 03:12:38,209
[Music]
4334
03:12:39,779 --> 03:12:42,500
assistant
4335
03:12:56,800 --> 03:13:08,760
[Music]
4336
03:13:08,760 --> 03:13:10,500
foreign
4337
03:13:10,500 --> 03:13:13,500
foreign
4338
03:13:15,190 --> 03:13:21,459
[Music]
4339
03:13:24,610 --> 03:13:33,830
[Music]
4340
03:13:37,530 --> 03:13:45,250
[Music]
4341
03:13:47,640 --> 03:13:50,640
foreign
4342
03:13:52,600 --> 03:14:08,129
[Music]
4343
03:14:11,460 --> 03:14:14,560
[Music]
4344
03:14:21,800 --> 03:14:25,140
[Music]
4345
03:14:25,140 --> 03:14:27,319
thank you
4346
03:14:30,050 --> 03:14:37,719
[Music]
4347
03:14:45,920 --> 03:14:49,110
[Music]
4348
03:14:57,000 --> 03:14:59,359
everything
4349
03:15:25,050 --> 03:15:30,490
[Music]
4350
03:15:33,000 --> 03:15:36,000
foreign
4351
03:15:39,020 --> 03:15:55,580
[Music]
4352
03:15:58,370 --> 03:16:01,499
[Music]
4353
03:16:18,360 --> 03:16:21,569
[Music]
4354
03:16:28,800 --> 03:16:31,800
foreign
4355
03:16:58,740 --> 03:17:02,110
[Music]
4356
03:17:06,160 --> 03:17:07,340
[Music]
4357
03:17:07,340 --> 03:17:10,760
oh my God
4358
03:17:18,740 --> 03:17:21,000
introducing the new paybu credit card
4359
03:17:21,000 --> 03:17:23,760
you can save the tax or choose special
4360
03:17:23,760 --> 03:17:25,620
financing for your purchases made on
4361
03:17:25,620 --> 03:17:27,660
your paybu credit card so you want to
4362
03:17:27,660 --> 03:17:29,640
save the tax on a camera laptop and
4363
03:17:29,640 --> 03:17:32,100
drone no problem no need to wait for
4364
03:17:32,100 --> 03:17:33,899
credits or cash back like other credit
4365
03:17:33,899 --> 03:17:36,899
cards the b h payboo card pays you back
4366
03:17:36,899 --> 03:17:39,899
instantly or save over time and choose
4367
03:17:39,899 --> 03:17:42,240
special financing and pay it off over 6
4368
03:17:42,240 --> 03:17:44,939
or 12 months it's easy use your new
4369
03:17:44,939 --> 03:17:47,760
paybook card as payment at checkout then
4370
03:17:47,760 --> 03:17:49,260
choose your available options either
4371
03:17:49,260 --> 03:17:51,899
payboo savings or special financing see
4372
03:17:51,899 --> 03:17:53,700
your savings or promotional plan right
4373
03:17:53,700 --> 03:17:55,760
on your receipt in-store or online
4374
03:17:55,760 --> 03:17:58,620
applying is easy your approved pay-book
4375
03:17:58,620 --> 03:18:00,660
card will be instantly available for a
4376
03:18:00,660 --> 03:18:02,580
first purchase at checkout the new
4377
03:18:02,580 --> 03:18:04,920
payboo card same funny name your choice
4378
03:18:04,920 --> 03:18:08,760
of exclusive benefits apply today
4379
03:18:08,760 --> 03:18:12,540
this is a real b h customer story
4380
03:18:12,540 --> 03:18:14,640
the b h to take her photography to the
4381
03:18:14,640 --> 03:18:15,899
next level
4382
03:18:15,899 --> 03:18:18,300
just by choice pizza maker by birth and
4383
03:18:18,300 --> 03:18:20,460
b h customer for Life am I missing
4384
03:18:20,460 --> 03:18:22,260
anything here teacher entrepreneur
4385
03:18:22,260 --> 03:18:24,540
product designer and a photographer and
4386
03:18:24,540 --> 03:18:26,000
a restaurateur I forgot that part
4387
03:18:26,000 --> 03:18:28,680
impressive Steph I gotta be honest I
4388
03:18:28,680 --> 03:18:30,359
don't know where to look first is that a
4389
03:18:30,359 --> 03:18:32,939
microscope yeah that's my trinocular
4390
03:18:32,939 --> 03:18:34,920
axio lab and that's what I use to make
4391
03:18:34,920 --> 03:18:38,520
bioart bioart what's that bior is where
4392
03:18:38,520 --> 03:18:41,880
science and art meet amazing so what
4393
03:18:41,880 --> 03:18:43,979
came first camera or the microscope so
4394
03:18:43,979 --> 03:18:45,540
first came the microscope then the
4395
03:18:45,540 --> 03:18:47,399
camera and thankfully that's where B and
4396
03:18:47,399 --> 03:18:49,080
H stepped in
4397
03:18:49,080 --> 03:18:51,359
when I first went to b h trying to find
4398
03:18:51,359 --> 03:18:53,220
a camera for my microscope I thought it
4399
03:18:53,220 --> 03:18:55,439
was a little Oddball request but turns
4400
03:18:55,439 --> 03:18:56,700
out they've done this before and they
4401
03:18:56,700 --> 03:18:58,080
knew exactly what I was looking for
4402
03:18:58,080 --> 03:18:59,939
what's great about working with people
4403
03:18:59,939 --> 03:19:02,460
at b h is that they use the gear that
4404
03:19:02,460 --> 03:19:04,080
they're selling you so what are you
4405
03:19:04,080 --> 03:19:05,939
looking at now cheese sauce peppers
4406
03:19:05,939 --> 03:19:08,460
onions Olives Pizza toppings
4407
03:19:08,460 --> 03:19:12,420
hmm I'm sensing a theme Here uh yeah my
4408
03:19:12,420 --> 03:19:13,920
family started a pizza restaurant in
4409
03:19:13,920 --> 03:19:17,279
1960. whoa 60 years of pizza what's the
4410
03:19:17,279 --> 03:19:19,760
secret we use cheddar cheese
4411
03:19:19,760 --> 03:19:22,979
okay so what's next for you Steph I want
4412
03:19:22,979 --> 03:19:24,479
to take this tiny thing that I've been
4413
03:19:24,479 --> 03:19:26,399
looking at and blow it up using
4414
03:19:26,399 --> 03:19:27,960
projectors I just have to figure out
4415
03:19:27,960 --> 03:19:29,939
what equipment I need I like where this
4416
03:19:29,939 --> 03:19:32,100
is going so b h you know we're gonna
4417
03:19:32,100 --> 03:19:34,260
we're gonna talk again Steph we're
4418
03:19:34,260 --> 03:19:36,060
always here when you need us and be sure
4419
03:19:36,060 --> 03:19:38,520
to save me a slice for your next project
4420
03:19:38,520 --> 03:19:41,640
head to the experts at B h.com
4421
03:19:41,640 --> 03:19:43,380
oh yeah I've definitely put him under
4422
03:19:43,380 --> 03:19:47,539
the microscope cat fur looks crazy
4423
03:20:16,460 --> 03:20:19,689
[Music]
4424
03:20:29,190 --> 03:20:32,249
[Music]
4425
03:20:41,540 --> 03:20:44,790
[Music]
4426
03:20:47,950 --> 03:20:49,819
[Music]
4427
03:20:49,819 --> 03:20:52,740
it's extreme environment over time has
4428
03:20:52,740 --> 03:20:54,720
shaped the landscape itself it's shaped
4429
03:20:54,720 --> 03:20:56,640
the animals that live here and it is
4430
03:20:56,640 --> 03:20:59,460
very much shaped its human history you
4431
03:20:59,460 --> 03:21:00,840
really do feel when you're here like
4432
03:21:00,840 --> 03:21:04,620
you're living on the edge of the world
4433
03:21:04,620 --> 03:21:06,300
we're in some of the most beautiful
4434
03:21:06,300 --> 03:21:09,060
fjords that exist on the planet we're
4435
03:21:09,060 --> 03:21:11,279
always looking to find polar bears and
4436
03:21:11,279 --> 03:21:13,319
already as we have dropped our anchor we
4437
03:21:13,319 --> 03:21:16,620
have seen several it's Barren and Rich
4438
03:21:16,620 --> 03:21:18,180
at the same time and that's what I find
4439
03:21:18,180 --> 03:21:19,740
amazing
4440
03:21:19,740 --> 03:21:21,899
monstrous amounts of seabirds here
4441
03:21:21,899 --> 03:21:23,779
nesting in the Millions
4442
03:21:23,779 --> 03:21:27,300
Iceland really is the land of Fire and
4443
03:21:27,300 --> 03:21:28,920
Ice
4444
03:21:28,920 --> 03:21:32,100
it's the land it's the sea it's the
4445
03:21:32,100 --> 03:21:34,680
atmosphere it's really what the Arctic
4446
03:21:34,680 --> 03:21:37,700
is all about
4447
03:21:41,720 --> 03:21:43,979
introducing the new payboo credit card
4448
03:21:43,979 --> 03:21:46,680
you can save the tax or choose special
4449
03:21:46,680 --> 03:21:48,540
financing for your purchases made on
4450
03:21:48,540 --> 03:21:50,580
your paybu credit card so you want to
4451
03:21:50,580 --> 03:21:52,620
save the tax on a camera laptop and
4452
03:21:52,620 --> 03:21:55,020
drone no problem no need to wait for
4453
03:21:55,020 --> 03:21:56,760
credits or cash back like other credit
4454
03:21:56,760 --> 03:21:59,819
cards the b h payboo card pays you back
4455
03:21:59,819 --> 03:22:02,760
instantly or save over time and choose
4456
03:22:02,760 --> 03:22:05,160
special financing and pay it off over 6
4457
03:22:05,160 --> 03:22:07,859
or 12 months it's easy use your new
4458
03:22:07,859 --> 03:22:10,680
payboo card as payment at checkout then
4459
03:22:10,680 --> 03:22:12,420
choose your available options either pay
4460
03:22:12,420 --> 03:22:14,819
Boost savings or special financing see
4461
03:22:14,819 --> 03:22:16,620
your savings or promotional plan right
4462
03:22:16,620 --> 03:22:18,620
on your receipt in-store or online
4463
03:22:18,620 --> 03:22:21,660
applying is easy your approved payboo
4464
03:22:21,660 --> 03:22:23,520
card will be instantly available for a
4465
03:22:23,520 --> 03:22:25,500
first purchase at checkout the new
4466
03:22:25,500 --> 03:22:27,720
payboo card same funny name your choice
4467
03:22:27,720 --> 03:22:31,680
of exclusive benefits apply today
4468
03:22:31,680 --> 03:22:34,680
this is a real b h customer story Jack
4469
03:22:34,680 --> 03:22:36,120
and barber professional Wildlife
4470
03:22:36,120 --> 03:22:38,460
photographers and b h customers for 30
4471
03:22:38,460 --> 03:22:41,760
years live in remote Alaska hey what's
4472
03:22:41,760 --> 03:22:43,979
the population there about 50 to 52
4473
03:22:43,979 --> 03:22:46,979
people and bears would definitely not
4474
03:22:46,979 --> 03:22:49,319
New York anymore it's just quiet here
4475
03:22:49,319 --> 03:22:51,720
it's beautiful the wildlife photography
4476
03:22:51,720 --> 03:22:53,700
out here is amazing while they could
4477
03:22:53,700 --> 03:22:55,740
order equipment from any number of sites
4478
03:22:55,740 --> 03:22:58,380
they don't anytime we need anything b h
4479
03:22:58,380 --> 03:23:00,960
is our go-to we can send an email we
4480
03:23:00,960 --> 03:23:03,120
have used the chat feature and of course
4481
03:23:03,120 --> 03:23:05,100
the phone of our phones are working if
4482
03:23:05,100 --> 03:23:07,319
the phones are working hi Jake
4483
03:23:07,319 --> 03:23:10,080
I needed a tripod and it had to be light
4484
03:23:10,080 --> 03:23:12,239
it had to be sturdy so I talked with
4485
03:23:12,239 --> 03:23:14,040
somebody at b h I think his name is
4486
03:23:14,040 --> 03:23:15,720
Charles and he pointed me toward a
4487
03:23:15,720 --> 03:23:17,700
certain tripod and liked it so much that
4488
03:23:17,700 --> 03:23:19,680
I bought a second one nice one Charles
4489
03:23:19,680 --> 03:23:21,779
when it comes to getting gear things
4490
03:23:21,779 --> 03:23:24,840
were shipped quickly packed well made it
4491
03:23:24,840 --> 03:23:27,060
through the harrowing Journey going from
4492
03:23:27,060 --> 03:23:28,979
plane to smaller plane to somebody's
4493
03:23:28,979 --> 03:23:31,140
hand thrown to somebody else put in the
4494
03:23:31,140 --> 03:23:33,180
back of a truck and arrived unscathed
4495
03:23:33,180 --> 03:23:35,160
that's quite the schlep it must be
4496
03:23:35,160 --> 03:23:36,840
incredible when it gets there oh it's
4497
03:23:36,840 --> 03:23:39,359
it's like Christmas I mean honestly it's
4498
03:23:39,359 --> 03:23:41,100
better than Christmas yeah it's my
4499
03:23:41,100 --> 03:23:44,399
birthday B H has everything that we need
4500
03:23:44,399 --> 03:23:45,779
I mean when have we ever looked for
4501
03:23:45,779 --> 03:23:48,120
something and it wasn't available well
4502
03:23:48,120 --> 03:23:51,540
there was bananas yeah
4503
03:23:51,540 --> 03:23:54,720
but then is indeed wherever you live b h
4504
03:23:54,720 --> 03:23:57,060
is ready to help chat email and if your
4505
03:23:57,060 --> 03:24:00,560
phones are working give us a call
4506
03:24:02,640 --> 03:24:05,100
our Voyage together explores where the
4507
03:24:05,100 --> 03:24:07,260
desert meets the sea
4508
03:24:07,260 --> 03:24:09,540
this whole set of mangroves right here
4509
03:24:09,540 --> 03:24:11,880
is a roosting area and a nesting area
4510
03:24:11,880 --> 03:24:15,239
for magnificent frigates wow how cool
4511
03:24:15,239 --> 03:24:18,359
back here today we traveled North
4512
03:24:18,359 --> 03:24:20,220
through hole Canal which is an
4513
03:24:20,220 --> 03:24:23,000
incredibly narrow channel
4514
03:24:23,000 --> 03:24:25,260
here's a place we have the opportunity
4515
03:24:25,260 --> 03:24:27,960
to see moms and calves some of them just
4516
03:24:27,960 --> 03:24:30,720
a few weeks old
4517
03:24:30,720 --> 03:24:33,420
it's a fantastically warm and wonderful
4518
03:24:33,420 --> 03:24:35,160
day here in Baja and we're seeing
4519
03:24:35,160 --> 03:24:36,600
incredible behavior from these gray
4520
03:24:36,600 --> 03:24:39,020
whales
4521
03:24:42,779 --> 03:24:45,560
no that was incredible
4522
03:24:45,560 --> 03:24:48,479
these large Keyhole sand dollars two to
4523
03:24:48,479 --> 03:24:50,700
three inches across
4524
03:24:50,700 --> 03:24:52,800
I had no idea how beautiful this place
4525
03:24:52,800 --> 03:24:54,479
was going to be
4526
03:24:54,479 --> 03:24:57,540
it's really quite unimaginable until
4527
03:24:57,540 --> 03:24:58,640
you've been here
4528
03:24:58,640 --> 03:25:01,750
[Music]
4529
03:25:07,500 --> 03:25:11,100
this is a strange beautiful remarkable
4530
03:25:11,100 --> 03:25:14,100
place the word unique absolutely applies
4531
03:25:14,100 --> 03:25:16,380
here there are so many creatures that
4532
03:25:16,380 --> 03:25:18,060
exist nowhere else on Earth
4533
03:25:18,060 --> 03:25:21,180
[Music]
4534
03:25:21,359 --> 03:25:24,000
in the middle of equator isolated from
4535
03:25:24,000 --> 03:25:26,819
the rest of the world here animals don't
4536
03:25:26,819 --> 03:25:28,859
show concern to The Observers it's
4537
03:25:28,859 --> 03:25:31,939
something that you will never forget
4538
03:25:31,979 --> 03:25:34,979
we're with the giant tortoises and we're
4539
03:25:34,979 --> 03:25:38,700
walking through their natural home my
4540
03:25:38,700 --> 03:25:40,880
inner child is just like yes
4541
03:25:40,880 --> 03:25:43,500
Galapagos you never know what to expect
4542
03:25:43,500 --> 03:25:45,899
and I've often said that every single
4543
03:25:45,899 --> 03:25:48,000
week something new happens
4544
03:25:48,000 --> 03:25:50,100
look at this 91. don't move everybody
4545
03:25:50,100 --> 03:25:54,260
don't move it's gonna pass by next to us
4546
03:25:54,359 --> 03:25:56,520
it will never leave you if you go to the
4547
03:25:56,520 --> 03:25:58,500
Galapagos Islands you will have stories
4548
03:25:58,500 --> 03:26:02,540
for the rest of your life I promise you
4549
03:26:07,020 --> 03:26:09,359
as a photographer who works with
4550
03:26:09,359 --> 03:26:11,160
National Geographic it's such a
4551
03:26:11,160 --> 03:26:12,660
privilege and an honor to be able to
4552
03:26:12,660 --> 03:26:14,340
bring the National Geographic audience
4553
03:26:14,340 --> 03:26:16,380
to
4554
03:26:16,380 --> 03:26:20,340
visit some of the most remote spots on
4555
03:26:20,340 --> 03:26:22,080
the planet
4556
03:26:22,080 --> 03:26:24,000
investigating the native plants looking
4557
03:26:24,000 --> 03:26:27,319
for endemic Birds
4558
03:26:27,359 --> 03:26:29,819
array coming straight at us straight
4559
03:26:29,819 --> 03:26:33,120
ahead of us now you can see them
4560
03:26:33,120 --> 03:26:35,939
it was amazing it was beautiful
4561
03:26:35,939 --> 03:26:38,580
shark ridgelines and Peaks that are so
4562
03:26:38,580 --> 03:26:40,800
defining for these islands
4563
03:26:40,800 --> 03:26:43,739
people are going back to their history
4564
03:26:43,739 --> 03:26:47,100
and finding ways to renew that so those
4565
03:26:47,100 --> 03:26:49,200
layers of history in the present day you
4566
03:26:49,200 --> 03:26:50,640
know are visible in the everyday lives
4567
03:26:50,640 --> 03:26:52,560
of the people that we're meeting
4568
03:26:52,560 --> 03:26:55,680
I've never seen anything like it it's
4569
03:26:55,680 --> 03:26:58,979
most pure in a way because nobody's here
4570
03:26:58,979 --> 03:27:01,680
this is the postcard that we all buy or
4571
03:27:01,680 --> 03:27:04,880
dream of going to see
4572
03:27:08,460 --> 03:27:10,020
this is a brief history of b h
4573
03:27:10,020 --> 03:27:11,819
everyone's favorite photo and video
4574
03:27:11,819 --> 03:27:15,000
store the year was 1973. the Mets went
4575
03:27:15,000 --> 03:27:16,920
to the World Series the first cell phone
4576
03:27:16,920 --> 03:27:18,120
call was made
4577
03:27:18,120 --> 03:27:19,560
and believe me and Hermann opened a
4578
03:27:19,560 --> 03:27:21,359
specialty photography shop at 17 Warren
4579
03:27:21,359 --> 03:27:22,800
Street New York City
4580
03:27:22,800 --> 03:27:25,439
they had a simple philosophy be honest
4581
03:27:25,439 --> 03:27:27,420
treat people right and they will come
4582
03:27:27,420 --> 03:27:30,960
back thanks Irving also free candy and
4583
03:27:30,960 --> 03:27:33,180
it worked over the next 20 years we
4584
03:27:33,180 --> 03:27:35,520
expanded a move to West 17th Street and
4585
03:27:35,520 --> 03:27:37,800
34th Street 9th Avenue and added more
4586
03:27:37,800 --> 03:27:40,439
products lighting binoculars telescopes
4587
03:27:40,439 --> 03:27:42,300
audio video tripods computers printers
4588
03:27:42,300 --> 03:27:43,859
mobile televisions projectors drones and
4589
03:27:43,859 --> 03:27:45,779
even more free candy now it's three
4590
03:27:45,779 --> 03:27:49,260
stories and over 400 000 products
4591
03:27:49,260 --> 03:27:51,300
and over a thousand employees
4592
03:27:51,300 --> 03:27:52,920
we take millions of orders online and
4593
03:27:52,920 --> 03:27:55,800
ship to 179 countries and Counting
4594
03:27:55,800 --> 03:27:58,020
you can talk to us in person on the
4595
03:27:58,020 --> 03:28:01,200
phone DNA chocolate or online
4596
03:28:01,200 --> 03:28:03,479
check out our checkout baskets also
4597
03:28:03,479 --> 03:28:05,460
check out our checkout numbers also
4598
03:28:05,460 --> 03:28:07,920
check out the flare on Murray's vest and
4599
03:28:07,920 --> 03:28:09,779
everyone's favorite part are conveyor
4600
03:28:09,779 --> 03:28:10,560
belt
4601
03:28:10,560 --> 03:28:12,840
the benefit of the conveyor belt is you
4602
03:28:12,840 --> 03:28:14,340
don't have to worry about the product or
4603
03:28:14,340 --> 03:28:16,140
slap it around anymore until checkup
4604
03:28:16,140 --> 03:28:18,899
nice the owners they still come to work
4605
03:28:18,899 --> 03:28:20,880
every day they're around here somewhere
4606
03:28:20,880 --> 03:28:23,819
anyway this is Jeanette oh sorry she's
4607
03:28:23,819 --> 03:28:25,739
busy this is our warehouse this is
4608
03:28:25,739 --> 03:28:27,420
yaakov and Lady fighting over lighting
4609
03:28:27,420 --> 03:28:30,840
kits b h is not a chain b h is open
4610
03:28:30,840 --> 03:28:33,720
every day except Saturdays of course now
4611
03:28:33,720 --> 03:28:35,760
you know almost the whole story
4612
03:28:35,760 --> 03:28:39,080
we are b h
4613
03:28:39,080 --> 03:28:41,399
introducing the new paybu credit card
4614
03:28:41,399 --> 03:28:44,100
you can save the tax or choose special
4615
03:28:44,100 --> 03:28:45,960
financing for your purchases made on
4616
03:28:45,960 --> 03:28:48,000
your paybu credit card so you want to
4617
03:28:48,000 --> 03:28:50,040
save the tax on a camera laptop and
4618
03:28:50,040 --> 03:28:52,439
drone no problem no need to wait for
4619
03:28:52,439 --> 03:28:54,180
credits or cash back like other credit
4620
03:28:54,180 --> 03:28:57,239
cards the b h payboo card pays you back
4621
03:28:57,239 --> 03:29:00,180
instantly or save over time and choose
4622
03:29:00,180 --> 03:29:02,520
special financing and pay it off over 6
4623
03:29:02,520 --> 03:29:05,220
or 12 months it's easy use your new
4624
03:29:05,220 --> 03:29:08,100
payboo card as payment at checkout then
4625
03:29:08,100 --> 03:29:09,779
choose your available options either pay
4626
03:29:09,779 --> 03:29:12,180
Boost savings or special financing see
4627
03:29:12,180 --> 03:29:13,979
your savings or promotional plan right
4628
03:29:13,979 --> 03:29:16,040
on your receipt in-store or online
4629
03:29:16,040 --> 03:29:19,020
applying is easy your approved payboo
4630
03:29:19,020 --> 03:29:20,939
card will be instantly available for a
4631
03:29:20,939 --> 03:29:22,859
first purchase at checkout the new
4632
03:29:22,859 --> 03:29:25,200
payboo card same funny name your choice
4633
03:29:25,200 --> 03:29:29,060
of exclusive benefits apply today
4634
03:29:29,100 --> 03:29:32,160
this is a real b h customer story okay
4635
03:29:32,160 --> 03:29:34,340
okay
4636
03:29:40,020 --> 03:29:41,880
we need to be ready for whatever the
4637
03:29:41,880 --> 03:29:44,279
customer needs even when especially when
4638
03:29:44,279 --> 03:29:46,500
the items are rare so true could you
4639
03:29:46,500 --> 03:29:48,180
give us an example Irving we help
4640
03:29:48,180 --> 03:29:49,800
millions of customers all over the world
4641
03:29:49,800 --> 03:29:53,340
come on just one example well there was
4642
03:29:53,340 --> 03:29:57,000
NASA NASA NASA what's the big deal we
4643
03:29:57,000 --> 03:29:59,520
have everyone big and small so what did
4644
03:29:59,520 --> 03:30:01,979
a unique hasselblock lens for a space
4645
03:30:01,979 --> 03:30:04,260
mission I guess no one else had it but
4646
03:30:04,260 --> 03:30:06,239
we did but we often have what others
4647
03:30:06,239 --> 03:30:08,880
don't love it what else can you tell us
4648
03:30:08,880 --> 03:30:11,760
about this story that is the story copy
4649
03:30:11,760 --> 03:30:13,560
that Irving and thank you for sharing
4650
03:30:13,560 --> 03:30:16,080
for all your needs big or small check
4651
03:30:16,080 --> 03:30:18,000
out B h.com
4652
03:30:18,000 --> 03:30:21,080
go back to work now
4653
03:30:23,279 --> 03:30:25,319
Fred Smith here told us the B H Photo
4654
03:30:25,319 --> 03:30:28,260
helped change his life Fred tell us your
4655
03:30:28,260 --> 03:30:29,040
story
4656
03:30:29,040 --> 03:30:30,960
I was a fitness instructor in Atlanta
4657
03:30:30,960 --> 03:30:33,720
and I transferred to New York March 13
4658
03:30:33,720 --> 03:30:36,420
2020 right as the city went under
4659
03:30:36,420 --> 03:30:39,120
lockdown oof that's rough timing all the
4660
03:30:39,120 --> 03:30:41,819
studios shut down but with b h as hell I
4661
03:30:41,819 --> 03:30:43,560
started workout with Fred it's an online
4662
03:30:43,560 --> 03:30:45,840
fitness platform with cycling classes
4663
03:30:45,840 --> 03:30:48,359
and off the bike classes hot by me let's
4664
03:30:48,359 --> 03:30:50,160
talk about lemons the lemonade as I
4665
03:30:50,160 --> 03:30:51,779
started looking for equipment everybody
4666
03:30:51,779 --> 03:30:54,239
I spoke to was pointing me to b h I
4667
03:30:54,239 --> 03:30:56,640
needed a camera a lens microphone
4668
03:30:56,640 --> 03:30:59,580
capture card audio interface oh Fred
4669
03:30:59,580 --> 03:31:02,100
we're running out of room here well
4670
03:31:02,100 --> 03:31:03,779
here's the thing that setup is really
4671
03:31:03,779 --> 03:31:05,880
complicated and that's where b h came in
4672
03:31:05,880 --> 03:31:07,979
I felt like every expert I spoke to had
4673
03:31:07,979 --> 03:31:09,600
been in my shoes before whether I was on
4674
03:31:09,600 --> 03:31:11,880
the chat or I called anytime I had a
4675
03:31:11,880 --> 03:31:13,859
question they had a solution I was like
4676
03:31:13,859 --> 03:31:15,899
ah I wish I called you earlier we're
4677
03:31:15,899 --> 03:31:18,180
always here for your friend say where do
4678
03:31:18,180 --> 03:31:20,340
you film all this let me show you my
4679
03:31:20,340 --> 03:31:22,200
living room is essentially a recording
4680
03:31:22,200 --> 03:31:24,660
studio everything in here except for the
4681
03:31:24,660 --> 03:31:27,060
couch and the TV are laid out so that I
4682
03:31:27,060 --> 03:31:29,399
can do my recording amazing what's next
4683
03:31:29,399 --> 03:31:30,779
to you Fred one of the things I wanted
4684
03:31:30,779 --> 03:31:32,640
to do for years was start a video
4685
03:31:32,640 --> 03:31:34,500
podcast so I started something called
4686
03:31:34,500 --> 03:31:36,779
join the convo we discussed important
4687
03:31:36,779 --> 03:31:39,779
topics in a safe space Fred you're a
4688
03:31:39,779 --> 03:31:41,399
real Mensch thank you for sharing your b
4689
03:31:41,399 --> 03:31:43,439
h story with us if you're thinking of
4690
03:31:43,439 --> 03:31:45,000
starting a virtual business like Fred
4691
03:31:45,000 --> 03:31:48,560
check out B h.com
4692
03:31:49,380 --> 03:31:52,439
story about a magical place
4693
03:31:52,439 --> 03:31:54,540
everything's amazing
4694
03:31:54,540 --> 03:31:57,660
especially the people
4695
03:31:57,660 --> 03:31:59,340
we can tell you everything there is to
4696
03:31:59,340 --> 03:32:01,979
know about over 400 000 different pieces
4697
03:32:01,979 --> 03:32:04,380
of gear tell them Lenny we have a 17
4698
03:32:04,380 --> 03:32:08,040
millimeter 24 millimeter 45 millimeter
4699
03:32:08,040 --> 03:32:10,620
he does this all day we'll help you find
4700
03:32:10,620 --> 03:32:12,720
the right thing which is often not the
4701
03:32:12,720 --> 03:32:15,000
most expensive the A9 is great but I
4702
03:32:15,000 --> 03:32:16,739
think the 6500 is better for what you
4703
03:32:16,739 --> 03:32:17,460
need
4704
03:32:17,460 --> 03:32:20,399
it's pretty rare and just like you we
4705
03:32:20,399 --> 03:32:22,380
love to explore and share our passion
4706
03:32:22,380 --> 03:32:25,319
because we're creators as well Israel
4707
03:32:25,319 --> 03:32:27,840
and Jake like to make videos for the web
4708
03:32:27,840 --> 03:32:29,700
I love it when he does this
4709
03:32:29,700 --> 03:32:31,680
oh by the way if you can't meet us in
4710
03:32:31,680 --> 03:32:33,120
person you can always chat with us
4711
03:32:33,120 --> 03:32:34,200
online
4712
03:32:34,200 --> 03:32:36,720
think of us as collaborators production
4713
03:32:36,720 --> 03:32:39,479
Partners problem solvers this is Greg
4714
03:32:39,479 --> 03:32:43,460
he's made five gold records
4715
03:32:43,520 --> 03:32:45,660
and here's Jay the King of the
4716
03:32:45,660 --> 03:32:47,720
candidates wait wait I'm not ready Jay
4717
03:32:47,720 --> 03:32:50,040
sometimes we geek out and help each
4718
03:32:50,040 --> 03:32:52,260
other but mostly we're here to help you
4719
03:32:52,260 --> 03:32:55,319
like Lenny who's still going because
4720
03:32:55,319 --> 03:32:56,700
there's a lot to say when you're making
4721
03:32:56,700 --> 03:32:59,520
some pretty important decisions so now
4722
03:32:59,520 --> 03:33:02,700
you've met 16 of over 1 000 employees 16
4723
03:33:02,700 --> 03:33:04,560
reasons our customers like to do
4724
03:33:04,560 --> 03:33:07,260
business with people not algorithms we
4725
03:33:07,260 --> 03:33:09,979
are b h
4726
03:33:10,020 --> 03:33:12,120
introducing the new paybu credit card
4727
03:33:12,120 --> 03:33:14,880
you can save the tax or choose special
4728
03:33:14,880 --> 03:33:16,739
financing for your purchases made on
4729
03:33:16,739 --> 03:33:18,840
your paybu credit card so you want to
4730
03:33:18,840 --> 03:33:20,819
save the tax on a camera laptop and
4731
03:33:20,819 --> 03:33:23,279
drone no problem no need to wait for
4732
03:33:23,279 --> 03:33:25,020
credits or cash back like other credit
4733
03:33:25,020 --> 03:33:28,080
cards the b h payboo card pays you back
4734
03:33:28,080 --> 03:33:31,020
instantly or save over time and choose
4735
03:33:31,020 --> 03:33:33,359
special financing and pay it off over 6
4736
03:33:33,359 --> 03:33:36,060
or 12 months it's easy use your new
4737
03:33:36,060 --> 03:33:38,939
payboo card as payment at checkout then
4738
03:33:38,939 --> 03:33:40,380
choose your available options either
4739
03:33:40,380 --> 03:33:43,020
payboo savings or special financing see
4740
03:33:43,020 --> 03:33:44,819
your savings or promotional plan right
4741
03:33:44,819 --> 03:33:46,819
on your receipt in-store or online
4742
03:33:46,819 --> 03:33:49,859
applying is easy your approved payboo
4743
03:33:49,859 --> 03:33:51,779
card will be instantly available for a
4744
03:33:51,779 --> 03:33:53,700
first purchase at checkout the new
4745
03:33:53,700 --> 03:33:56,040
payboo card same funny name your choice
4746
03:33:56,040 --> 03:33:58,580
of exclusive
4747
03:34:02,040 --> 03:34:05,040
foreign
4748
03:34:33,359 --> 03:34:36,359
foreign
4749
03:34:53,800 --> 03:34:59,389
[Music]
4750
03:35:07,820 --> 03:35:13,700
[Music]
4751
03:35:13,700 --> 03:35:16,700
thank you
4752
03:37:39,300 --> 03:37:42,300
foreign
4753
03:38:03,020 --> 03:38:06,060
folks find the products they need isn't
4754
03:38:06,060 --> 03:38:08,640
that right Irving yes definitely we need
4755
03:38:08,640 --> 03:38:10,080
to be ready for whatever the customer
4756
03:38:10,080 --> 03:38:12,479
needs even when especially when the
4757
03:38:12,479 --> 03:38:14,819
items are rare so true could you give us
4758
03:38:14,819 --> 03:38:16,800
an example Irving we help millions of
4759
03:38:16,800 --> 03:38:18,660
customers all over the world come on
4760
03:38:18,660 --> 03:38:21,960
just one example well there was NASA
4761
03:38:21,960 --> 03:38:25,319
NASA NASA what's the big deal we have
4762
03:38:25,319 --> 03:38:27,600
everyone big and small so what did NASA
4763
03:38:27,600 --> 03:38:29,880
need a unique hasselblock lens for a
4764
03:38:29,880 --> 03:38:31,979
space mission I guess no one else had it
4765
03:38:31,979 --> 03:38:34,319
but we did but we often have what others
4766
03:38:34,319 --> 03:38:35,100
don't
4767
03:38:35,100 --> 03:38:37,080
love it what else can you tell us about
4768
03:38:37,080 --> 03:38:40,020
this story that is the story copy that
4769
03:38:40,020 --> 03:38:42,359
Irving and thank you for sharing for all
4770
03:38:42,359 --> 03:38:44,279
your needs big or small check out
4771
03:38:44,279 --> 03:38:46,020
bnh.com
4772
03:38:46,020 --> 03:38:49,160
I go back to work now
4773
03:38:51,370 --> 03:38:57,780
[Music]
4774
03:39:10,739 --> 03:39:12,859
thank you
4775
03:39:27,990 --> 03:39:36,969
[Music]
4776
03:39:41,660 --> 03:39:45,080
oh my God
4777
03:39:46,130 --> 03:39:49,369
[Music]
4778
03:39:56,650 --> 03:40:00,190
[Music]
4779
03:40:03,210 --> 03:40:09,720
[Music]
4780
03:40:09,720 --> 03:40:12,560
students
4781
03:40:13,750 --> 03:41:00,920
[Music]
4782
03:41:00,920 --> 03:41:04,160
first things
4783
03:41:09,240 --> 03:41:18,770
[Music]
4784
03:41:21,300 --> 03:41:22,480
foreign
4785
03:41:22,480 --> 03:41:51,570
[Music]
4786
03:41:53,040 --> 03:41:55,140
foreign
4787
03:41:55,140 --> 03:42:15,729
[Music]
4788
03:42:19,390 --> 03:42:22,609
[Music]
4789
03:42:23,279 --> 03:42:26,060
foreign
4790
03:42:33,470 --> 03:42:40,139
[Music]
4791
03:42:49,600 --> 03:42:54,239
[Music]
4792
03:42:58,739 --> 03:43:01,580
foreign
4793
03:43:06,610 --> 03:43:34,350
[Music]
4794
03:44:06,899 --> 03:44:09,899
foreign
4795
03:44:13,620 --> 03:44:16,620
foreign
4796
03:45:02,000 --> 03:45:05,100
and we're
4797
03:45:05,100 --> 03:45:08,600
we'll be great
4798
03:45:15,300 --> 03:45:17,520
okay hi everyone welcome back hope
4799
03:45:17,520 --> 03:45:20,040
everyone had a great lunch we are in
4800
03:45:20,040 --> 03:45:21,660
that time of optic which is called the
4801
03:45:21,660 --> 03:45:24,020
home stretch the last two presentations
4802
03:45:24,020 --> 03:45:26,220
so as a matter of fact you're all going
4803
03:45:26,220 --> 03:45:27,420
to giggle but I think you're going to
4804
03:45:27,420 --> 03:45:29,819
have an opportunity to stretch at a
4805
03:45:29,819 --> 03:45:31,739
certain point of this Con of this next
4806
03:45:31,739 --> 03:45:34,080
presentation all right so we have an
4807
03:45:34,080 --> 03:45:35,520
amazing presenter up for you next
4808
03:45:35,520 --> 03:45:37,800
Christy Odom is a Nikon Ambassador we
4809
03:45:37,800 --> 03:45:39,479
want to thank Nikon for bringing Christy
4810
03:45:39,479 --> 03:45:42,060
out to optic West uh Christy has also
4811
03:45:42,060 --> 03:45:43,800
done some extensive work with the b h
4812
03:45:43,800 --> 03:45:45,960
social team and they produce some of
4813
03:45:45,960 --> 03:45:49,260
their videos with Christy but Christy
4814
03:45:49,260 --> 03:45:52,500
also did a webinar last week for optic
4815
03:45:52,500 --> 03:45:55,140
and it was an amazing webinar if you go
4816
03:45:55,140 --> 03:45:56,880
to the webinars tab of the optic West
4817
03:45:56,880 --> 03:45:58,680
website you'll be able to watch that
4818
03:45:58,680 --> 03:46:00,840
webinar if you haven't seen it yet so
4819
03:46:00,840 --> 03:46:02,880
you're not one of the 12 000 people that
4820
03:46:02,880 --> 03:46:04,979
have viewed the video yet you'll see it
4821
03:46:04,979 --> 03:46:07,200
and uh I just want to say from a close
4822
03:46:07,200 --> 03:46:08,819
part of my heart this is a beautiful
4823
03:46:08,819 --> 03:46:10,560
presentation and the work she's been
4824
03:46:10,560 --> 03:46:13,260
doing is really incredible and of some
4825
03:46:13,260 --> 03:46:15,120
really using Cutting Edge technology
4826
03:46:15,120 --> 03:46:18,359
from Nikon to Showcase something that
4827
03:46:18,359 --> 03:46:21,180
hasn't even been seen before so you guys
4828
03:46:21,180 --> 03:46:23,700
get ready buckle up this is going to be
4829
03:46:23,700 --> 03:46:27,060
fun Christy Odom take it away
4830
03:46:27,060 --> 03:46:30,260
thank you so much
4831
03:46:31,080 --> 03:46:32,819
hello everyone who all was whale
4832
03:46:32,819 --> 03:46:35,600
watching this morning
4833
03:46:35,640 --> 03:46:37,920
awesome right big thank you to b h for
4834
03:46:37,920 --> 03:46:40,200
that a great Excursion I'm going to
4835
03:46:40,200 --> 03:46:41,880
start with a video I made just for optic
4836
03:46:41,880 --> 03:46:45,500
West so here you go
4837
03:46:55,460 --> 03:46:58,620
there are moments that connect us
4838
03:46:58,620 --> 03:47:01,140
when we feel connected we want to make
4839
03:47:01,140 --> 03:47:01,790
change
4840
03:47:01,790 --> 03:47:05,340
[Music]
4841
03:47:05,340 --> 03:47:08,960
fight for what we love
4842
03:47:09,490 --> 03:47:15,960
[Music]
4843
03:47:15,960 --> 03:47:19,020
to me my camera has been a tool to
4844
03:47:19,020 --> 03:47:20,040
connect
4845
03:47:20,040 --> 03:47:23,939
tool to understand a tool to feel and
4846
03:47:23,939 --> 03:47:25,859
experience nature and the sheer
4847
03:47:25,859 --> 03:47:27,750
empowerment
4848
03:47:27,750 --> 03:47:32,160
[Music]
4849
03:47:32,160 --> 03:47:35,939
celebrate the beauty of life
4850
03:47:35,939 --> 03:47:38,520
hi I'm Christie Odom I'm a wildlife
4851
03:47:38,520 --> 03:47:40,200
photographer and filmmaker based in
4852
03:47:40,200 --> 03:47:42,000
Longmont Colorado
4853
03:47:42,000 --> 03:47:44,640
I'm a Nikon Ambassador I'm an associate
4854
03:47:44,640 --> 03:47:46,200
fellow of the international league of
4855
03:47:46,200 --> 03:47:48,439
conservation photographers
4856
03:47:48,439 --> 03:47:51,060
the camera is not only my weapon for
4857
03:47:51,060 --> 03:47:53,359
change
4858
03:47:53,399 --> 03:47:57,560
but the bridge that creates my passion
4859
03:47:58,570 --> 03:48:04,140
[Music]
4860
03:48:04,140 --> 03:48:08,040
my connection my love and ultimately my
4861
03:48:08,040 --> 03:48:10,279
fight
4862
03:48:11,700 --> 03:48:20,429
[Music]
4863
03:48:23,830 --> 03:48:26,399
[Applause]
4864
03:48:26,399 --> 03:48:28,859
the first time I felt the emotions of an
4865
03:48:28,859 --> 03:48:31,680
animal it was at my very home with Choco
4866
03:48:31,680 --> 03:48:33,540
Taco pants
4867
03:48:33,540 --> 03:48:35,580
we've been through a lot in the 14 years
4868
03:48:35,580 --> 03:48:38,220
we've been together she was there at the
4869
03:48:38,220 --> 03:48:40,680
hardest of times and she has this way of
4870
03:48:40,680 --> 03:48:43,739
knowing when I'm sad she comes up puts
4871
03:48:43,739 --> 03:48:46,020
her head in my lap and doesn't ask a
4872
03:48:46,020 --> 03:48:49,680
thing and it's just like hey I'm here
4873
03:48:49,680 --> 03:48:52,080
my goal with photography is to connect
4874
03:48:52,080 --> 03:48:54,779
people emotionally to Wildlife I want to
4875
03:48:54,779 --> 03:48:56,760
show that animals have emotions
4876
03:48:56,760 --> 03:48:59,460
characters personalities
4877
03:48:59,460 --> 03:49:02,700
in connection I believe comes the fight
4878
03:49:02,700 --> 03:49:04,380
for protection
4879
03:49:04,380 --> 03:49:06,180
I'm going to talk today about the crazy
4880
03:49:06,180 --> 03:49:09,120
stories behind the images along with my
4881
03:49:09,120 --> 03:49:11,819
challenges and failures but first i'm
4882
03:49:11,819 --> 03:49:13,560
going to talk about the passion that
4883
03:49:13,560 --> 03:49:15,779
drives me and where that fire was first
4884
03:49:15,779 --> 03:49:17,100
lit
4885
03:49:17,100 --> 03:49:19,260
and I'm going to start with one of my
4886
03:49:19,260 --> 03:49:22,100
biggest inspirations
4887
03:49:22,140 --> 03:49:24,479
in July 1960 Jane Goodall traveled to
4888
03:49:24,479 --> 03:49:26,939
Africa to study chimpanzees what she
4889
03:49:26,939 --> 03:49:28,920
learned there redefined the relationship
4890
03:49:28,920 --> 03:49:31,380
between humans and animals
4891
03:49:31,380 --> 03:49:33,180
her work showed just how connected
4892
03:49:33,180 --> 03:49:36,840
everything is people Planet animals
4893
03:49:36,840 --> 03:49:39,060
environment
4894
03:49:39,060 --> 03:49:41,340
my first connection to Wildlife happened
4895
03:49:41,340 --> 03:49:44,520
around 12 years ago when I visited this
4896
03:49:44,520 --> 03:49:46,500
animal sanctuary called Lucinda verde in
4897
03:49:46,500 --> 03:49:49,520
bolivi in Bolivia
4898
03:49:49,859 --> 03:49:51,420
this little guy this little spider
4899
03:49:51,420 --> 03:49:53,220
monkey this is not the spider monkey's
4900
03:49:53,220 --> 03:49:54,120
mother
4901
03:49:54,120 --> 03:49:57,479
but there was this love compassion and
4902
03:49:57,479 --> 03:49:58,560
feeling
4903
03:49:58,560 --> 03:50:01,260
I had no idea what went into animal
4904
03:50:01,260 --> 03:50:03,720
trafficking and the trauma that animals
4905
03:50:03,720 --> 03:50:04,739
go through
4906
03:50:04,739 --> 03:50:06,359
in order to get an animal into
4907
03:50:06,359 --> 03:50:09,660
trafficking on average they kill nine
4908
03:50:09,660 --> 03:50:12,180
mother monkeys what they do is they
4909
03:50:12,180 --> 03:50:14,340
shoot the moms from the trees they pull
4910
03:50:14,340 --> 03:50:16,140
the babies out of the dying mom's arms
4911
03:50:16,140 --> 03:50:17,880
and that's how an animal ends up in
4912
03:50:17,880 --> 03:50:18,899
trafficking
4913
03:50:18,899 --> 03:50:21,000
people traffic monkeys for all sorts of
4914
03:50:21,000 --> 03:50:23,880
reasons to have them as pets bush meat
4915
03:50:23,880 --> 03:50:27,300
what I saw there I saw trauma I saw
4916
03:50:27,300 --> 03:50:31,859
sadness I saw so much of the world at
4917
03:50:31,859 --> 03:50:34,680
its worst but I also saw the world at
4918
03:50:34,680 --> 03:50:36,660
its best I went down during a really
4919
03:50:36,660 --> 03:50:40,140
crazy time in my life and what these
4920
03:50:40,140 --> 03:50:41,880
animals taught me was that at the other
4921
03:50:41,880 --> 03:50:44,279
side of pain and the other side of
4922
03:50:44,279 --> 03:50:47,460
misery there was also love and there was
4923
03:50:47,460 --> 03:50:48,840
hope
4924
03:50:48,840 --> 03:50:51,120
and I decided I wanted to use my camera
4925
03:50:51,120 --> 03:50:53,880
to try to show these emotions it
4926
03:50:53,880 --> 03:50:57,660
connected me so deeply
4927
03:50:57,660 --> 03:51:01,979
orangutan share about 97 of our DNA
4928
03:51:01,979 --> 03:51:05,640
chimpanzees 99. I've traveled all over
4929
03:51:05,640 --> 03:51:07,739
the world to photograph these primates
4930
03:51:07,739 --> 03:51:10,560
and I've seen power strength but I've
4931
03:51:10,560 --> 03:51:12,260
also seen Grace
4932
03:51:12,260 --> 03:51:15,960
personalities characters and I've seen
4933
03:51:15,960 --> 03:51:19,979
hope and what can be such a crazy world
4934
03:51:19,979 --> 03:51:22,620
I've had these moments in nature where
4935
03:51:22,620 --> 03:51:25,200
literally my jaw has dropped
4936
03:51:25,200 --> 03:51:27,300
because I'm so overwhelmed with
4937
03:51:27,300 --> 03:51:29,880
something that is so beautiful that
4938
03:51:29,880 --> 03:51:31,680
there are no words hopefully there's
4939
03:51:31,680 --> 03:51:34,260
pictures I will admit that I've cried
4940
03:51:34,260 --> 03:51:37,500
many many times behind my camera
4941
03:51:37,500 --> 03:51:41,819
this world can be so big and so Sublime
4942
03:51:41,819 --> 03:51:44,340
it can be overwhelming but also
4943
03:51:44,340 --> 03:51:47,279
beautiful in so many simple ways
4944
03:51:47,279 --> 03:51:49,920
beautiful in The Quiet Moments
4945
03:51:49,920 --> 03:51:51,720
beautiful and the compassion that
4946
03:51:51,720 --> 03:51:54,180
Wildlife shows each other
4947
03:51:54,180 --> 03:51:57,979
and also in times of need
4948
03:51:58,859 --> 03:52:01,739
I've also seen Heroes people that fight
4949
03:52:01,739 --> 03:52:04,140
every day for our planet people that go
4950
03:52:04,140 --> 03:52:06,300
out and help these animals when they're
4951
03:52:06,300 --> 03:52:08,340
just when there's so much destruction of
4952
03:52:08,340 --> 03:52:10,979
Wildlife and destruction of habitat
4953
03:52:10,979 --> 03:52:13,020
I started to realize just how much
4954
03:52:13,020 --> 03:52:15,000
change is needed
4955
03:52:15,000 --> 03:52:17,220
my tool is my camera
4956
03:52:17,220 --> 03:52:20,100
with the hopes to celebrate wildlife and
4957
03:52:20,100 --> 03:52:22,319
to get people to want to fight for
4958
03:52:22,319 --> 03:52:25,020
wildlife and Wild Spaces
4959
03:52:25,020 --> 03:52:26,880
and maybe it's something as simple as
4960
03:52:26,880 --> 03:52:28,620
getting people to use less palm oil
4961
03:52:28,620 --> 03:52:30,180
that's what's caused the destruction of
4962
03:52:30,180 --> 03:52:33,120
habitat here this orangutan lost its
4963
03:52:33,120 --> 03:52:35,399
Wilderness and roamed into a farm and
4964
03:52:35,399 --> 03:52:37,260
had to be relocated
4965
03:52:37,260 --> 03:52:39,899
little things changes in our consumption
4966
03:52:39,899 --> 03:52:44,420
make a huge huge difference
4967
03:52:44,760 --> 03:52:46,439
do you remember the first photo you took
4968
03:52:46,439 --> 03:52:47,939
that you loved
4969
03:52:47,939 --> 03:52:50,340
this is one of my very first photos I
4970
03:52:50,340 --> 03:52:51,899
took that I loved I actually never
4971
03:52:51,899 --> 03:52:53,580
thought I would be a photographer I went
4972
03:52:53,580 --> 03:52:56,100
to school for electrical engineering so
4973
03:52:56,100 --> 03:52:58,560
when I got into photography I started to
4974
03:52:58,560 --> 03:53:01,140
love to celebrate patterns and I wanted
4975
03:53:01,140 --> 03:53:03,359
to photograph a whale shark because I
4976
03:53:03,359 --> 03:53:05,460
wanted to see those spots
4977
03:53:05,460 --> 03:53:07,140
and what I saw when I went out to
4978
03:53:07,140 --> 03:53:09,300
photograph the whale sharks is I saw not
4979
03:53:09,300 --> 03:53:12,000
just spots but I saw all these lines
4980
03:53:12,000 --> 03:53:14,279
and I wanted a moment where those lines
4981
03:53:14,279 --> 03:53:17,640
brought your eyes in and met the spots
4982
03:53:17,640 --> 03:53:19,260
when I went out to dive with the whale
4983
03:53:19,260 --> 03:53:21,060
sharks I immediately thought I had to
4984
03:53:21,060 --> 03:53:23,399
get in the water and go deep and I'm
4985
03:53:23,399 --> 03:53:24,960
scuba diving and trying to take all
4986
03:53:24,960 --> 03:53:26,040
these pictures and I'm not getting
4987
03:53:26,040 --> 03:53:28,080
anything the second I went to the
4988
03:53:28,080 --> 03:53:30,359
surface and started snorkeling I noticed
4989
03:53:30,359 --> 03:53:32,700
that the light was diffracting around my
4990
03:53:32,700 --> 03:53:33,779
body
4991
03:53:33,779 --> 03:53:36,120
diffraction is when an obstacle causes
4992
03:53:36,120 --> 03:53:38,880
light to bend and this light was bending
4993
03:53:38,880 --> 03:53:40,439
around my body which meant I could
4994
03:53:40,439 --> 03:53:41,939
control it
4995
03:53:41,939 --> 03:53:44,160
and so I realized the more and more I
4996
03:53:44,160 --> 03:53:46,260
swam that I could put those lines where
4997
03:53:46,260 --> 03:53:48,180
I wanted and direct people's eyes to
4998
03:53:48,180 --> 03:53:50,100
what I wanted them to see
4999
03:53:50,100 --> 03:53:54,120
so I swam swam swam
5000
03:53:54,120 --> 03:53:56,040
I might have swam into a school of
5001
03:53:56,040 --> 03:53:58,380
jellyfish while I wasn't wearing a
5002
03:53:58,380 --> 03:54:00,600
wetsuit
5003
03:54:00,600 --> 03:54:02,640
on an island with no running water
5004
03:54:02,640 --> 03:54:05,160
medical facilities
5005
03:54:05,160 --> 03:54:07,620
people that didn't I didn't speak their
5006
03:54:07,620 --> 03:54:09,420
language
5007
03:54:09,420 --> 03:54:12,120
so I show up and I say you know hey
5008
03:54:12,120 --> 03:54:14,220
I got a problem
5009
03:54:14,220 --> 03:54:15,720
can you all help me
5010
03:54:15,720 --> 03:54:17,819
and they said yes we've got aid for you
5011
03:54:17,819 --> 03:54:20,340
and I'm like great what kind of Aid do
5012
03:54:20,340 --> 03:54:21,300
you have
5013
03:54:21,300 --> 03:54:23,160
it was the least
5014
03:54:23,160 --> 03:54:25,020
it was the last thing that came to my
5015
03:54:25,020 --> 03:54:27,600
mind I show up to lunch
5016
03:54:27,600 --> 03:54:31,080
ready to get this Aid literally they
5017
03:54:31,080 --> 03:54:34,260
said lemonade
5018
03:54:34,260 --> 03:54:36,600
there's all the scars the spots I got
5019
03:54:36,600 --> 03:54:38,819
from photographing the whale shark and
5020
03:54:38,819 --> 03:54:42,420
there was a lemon with a glass of water
5021
03:54:42,420 --> 03:54:46,620
and I'm like what is this gonna do
5022
03:54:46,620 --> 03:54:49,319
it was not the best of situations that's
5023
03:54:49,319 --> 03:54:50,939
literally what I was wearing so you can
5024
03:54:50,939 --> 03:54:53,279
see just how much skin I had exposed
5025
03:54:53,279 --> 03:54:56,100
Lessons Learned right
5026
03:54:56,100 --> 03:54:57,960
the lemonade didn't really help and they
5027
03:54:57,960 --> 03:54:59,580
say when life gives you lemon make
5028
03:54:59,580 --> 03:55:00,720
lemonade
5029
03:55:00,720 --> 03:55:03,600
still didn't make me too happy
5030
03:55:03,600 --> 03:55:05,819
this image ended up in the Smithsonian
5031
03:55:05,819 --> 03:55:09,479
on as part of Nature's Best Awards I've
5032
03:55:09,479 --> 03:55:11,160
always kind of been a little shy and
5033
03:55:11,160 --> 03:55:13,680
introverted at the core and I remember
5034
03:55:13,680 --> 03:55:15,180
this being my first photo that was
5035
03:55:15,180 --> 03:55:17,160
really put on display
5036
03:55:17,160 --> 03:55:19,800
and it was beautiful to be able to say
5037
03:55:19,800 --> 03:55:21,899
look at something that I see that's
5038
03:55:21,899 --> 03:55:24,180
beautiful and maybe I can get somebody
5039
03:55:24,180 --> 03:55:25,800
else to love a whale shark a little bit
5040
03:55:25,800 --> 03:55:27,000
more
5041
03:55:27,000 --> 03:55:29,399
every time I see that image though I
5042
03:55:29,399 --> 03:55:31,800
sometimes want Lemonade I'll admit
5043
03:55:31,800 --> 03:55:34,020
and it reminds me of the spots that I
5044
03:55:34,020 --> 03:55:36,000
got from the jellyfish
5045
03:55:36,000 --> 03:55:38,100
but at the same time it was beautiful to
5046
03:55:38,100 --> 03:55:41,580
me because photography has this way of
5047
03:55:41,580 --> 03:55:43,620
showing us the grand
5048
03:55:43,620 --> 03:55:46,620
of giving us these moments of standing
5049
03:55:46,620 --> 03:55:49,680
with the sublime or swimming
5050
03:55:49,680 --> 03:55:52,800
but that's the thing about photography
5051
03:55:52,800 --> 03:55:55,080
and nature
5052
03:55:55,080 --> 03:55:58,680
the sublime isn't just in the grant
5053
03:55:58,680 --> 03:56:00,840
my camera has taught me that there's
5054
03:56:00,840 --> 03:56:04,260
also the sublime and the tiny
5055
03:56:04,260 --> 03:56:05,880
this is a tadpole
5056
03:56:05,880 --> 03:56:07,500
and I hope you don't mind I'm going to
5057
03:56:07,500 --> 03:56:09,300
talk about tadpoles but this is no
5058
03:56:09,300 --> 03:56:11,220
ordinary tadpole this is a very
5059
03:56:11,220 --> 03:56:13,680
important tadpole the more and more I
5060
03:56:13,680 --> 03:56:15,000
take photos the more I want to tell
5061
03:56:15,000 --> 03:56:17,040
stories I want to celebrate Heroes and I
5062
03:56:17,040 --> 03:56:18,540
want to talk about issues that matter
5063
03:56:18,540 --> 03:56:20,340
and hopefully get somebody to care a
5064
03:56:20,340 --> 03:56:22,319
little more about a tadpole
5065
03:56:22,319 --> 03:56:25,260
this tadpole is the tadpole of a boreal
5066
03:56:25,260 --> 03:56:27,420
toad let me tell you a little bit about
5067
03:56:27,420 --> 03:56:29,040
the Boreal toads and this is a story
5068
03:56:29,040 --> 03:56:30,239
I've been working on for the last couple
5069
03:56:30,239 --> 03:56:31,800
of years
5070
03:56:31,800 --> 03:56:33,840
the Boreal toad is Colorado's only
5071
03:56:33,840 --> 03:56:35,880
Alpine species of toad
5072
03:56:35,880 --> 03:56:39,120
this high altitude amphibian lives at 7
5073
03:56:39,120 --> 03:56:42,660
000 to 12 000 feet in Mountain lakes and
5074
03:56:42,660 --> 03:56:45,420
ponds it's an indicator species for
5075
03:56:45,420 --> 03:56:47,160
healthy wetlands and it has been known
5076
03:56:47,160 --> 03:56:50,279
to hop over five miles to find healthy
5077
03:56:50,279 --> 03:56:53,279
habitat and rugged Mountain Terrain
5078
03:56:53,279 --> 03:56:55,140
it is found in different places in the
5079
03:56:55,140 --> 03:56:58,020
U.S and Canada and it's very they're
5080
03:56:58,020 --> 03:56:59,699
very unique like our fingerprints they
5081
03:56:59,699 --> 03:57:01,859
have these markings on their belly that
5082
03:57:01,859 --> 03:57:04,800
give their individual characters
5083
03:57:04,800 --> 03:57:07,020
while they have no vocal sac and
5084
03:57:07,020 --> 03:57:09,359
hibernate for half of their lives they
5085
03:57:09,359 --> 03:57:11,880
have a massive group hundreds of people
5086
03:57:11,880 --> 03:57:14,699
fighting for their survival
5087
03:57:14,699 --> 03:57:16,560
they used to thrive in numbers to the
5088
03:57:16,560 --> 03:57:17,699
point where they were hopping around
5089
03:57:17,699 --> 03:57:19,500
mountain towns
5090
03:57:19,500 --> 03:57:21,840
now experts estimate that there's only
5091
03:57:21,840 --> 03:57:25,140
800 adults living in Colorado
5092
03:57:25,140 --> 03:57:27,239
they're currently listed as protected in
5093
03:57:27,239 --> 03:57:29,580
Wyoming and endangered in Colorado and
5094
03:57:29,580 --> 03:57:30,720
New Mexico
5095
03:57:30,720 --> 03:57:33,660
the major threats habitat loss climate
5096
03:57:33,660 --> 03:57:35,640
change and a deadly fungus called
5097
03:57:35,640 --> 03:57:37,500
kitrick that is wiping out amphibian
5098
03:57:37,500 --> 03:57:40,140
populations globally
5099
03:57:40,140 --> 03:57:42,300
facilities are not only helping breed
5100
03:57:42,300 --> 03:57:44,640
and release these Boreal toads but
5101
03:57:44,640 --> 03:57:46,080
there's a community tons of community
5102
03:57:46,080 --> 03:57:48,239
science groups that go all the way to
5103
03:57:48,239 --> 03:57:51,180
these high altitude ponds and wetlands
5104
03:57:51,180 --> 03:57:53,939
to check for citric fungus
5105
03:57:53,939 --> 03:57:56,580
in 2008 the Utah Department of Wildlife
5106
03:57:56,580 --> 03:57:59,340
Resources started an assurance colony to
5107
03:57:59,340 --> 03:58:02,279
make sure these toads did not disappear
5108
03:58:02,279 --> 03:58:04,319
they started that in this plateau in
5109
03:58:04,319 --> 03:58:06,239
Utah and since then collaborative
5110
03:58:06,239 --> 03:58:09,239
collaborators from around the world are
5111
03:58:09,239 --> 03:58:11,580
joining forces to save this toad
5112
03:58:11,580 --> 03:58:14,160
different aquariums different zoos
5113
03:58:14,160 --> 03:58:15,239
different Wildlife Management
5114
03:58:15,239 --> 03:58:19,020
organizations the list goes on and on
5115
03:58:19,020 --> 03:58:21,779
there are 145 toads from this 15 lot
5116
03:58:21,779 --> 03:58:24,060
from the the plateau that are all at
5117
03:58:24,060 --> 03:58:26,100
these different institutions so I'm like
5118
03:58:26,100 --> 03:58:27,660
yes this is a story I want to take
5119
03:58:27,660 --> 03:58:29,460
pictures of and I took pictures of the
5120
03:58:29,460 --> 03:58:32,040
first tadpole or not the first I took
5121
03:58:32,040 --> 03:58:33,720
pictures of a tadpole released in
5122
03:58:33,720 --> 03:58:35,100
Colorado
5123
03:58:35,100 --> 03:58:37,500
and then I ended up taking pictures of a
5124
03:58:37,500 --> 03:58:39,800
release of the little tiny newly
5125
03:58:39,800 --> 03:58:43,199
metamorphosized toads in Utah and it's
5126
03:58:43,199 --> 03:58:44,760
really cool because the Toads were
5127
03:58:44,760 --> 03:58:46,319
released back to the plateau in Utah
5128
03:58:46,319 --> 03:58:48,239
that the Assurance colony was started in
5129
03:58:48,239 --> 03:58:51,660
2008 bringing the story full circle
5130
03:58:51,660 --> 03:58:53,640
from zoos state agencies and Community
5131
03:58:53,640 --> 03:58:55,439
scientists joining forces the story
5132
03:58:55,439 --> 03:58:56,640
speaks to the importance of
5133
03:58:56,640 --> 03:58:59,220
collaboration technology and passion to
5134
03:58:59,220 --> 03:59:01,020
protect a species
5135
03:59:01,020 --> 03:59:03,420
a lot of stories have a hero or two this
5136
03:59:03,420 --> 03:59:05,520
story has many and I'm so passionate
5137
03:59:05,520 --> 03:59:06,840
about it and I'm really excited to get
5138
03:59:06,840 --> 03:59:09,479
out and photograph these tadpoles
5139
03:59:09,479 --> 03:59:11,640
one of the misconceptions I had for a
5140
03:59:11,640 --> 03:59:13,199
very long time is a misconception about
5141
03:59:13,199 --> 03:59:14,399
zoos
5142
03:59:14,399 --> 03:59:17,040
there's a whole Aza accreditation for
5143
03:59:17,040 --> 03:59:18,779
zoos that celebrates the conservation
5144
03:59:18,779 --> 03:59:21,899
efforts Denver Zoo alone puts in two
5145
03:59:21,899 --> 03:59:24,120
million dollars a year to conservation
5146
03:59:24,120 --> 03:59:28,160
all the way from Colorado to
5147
03:59:28,160 --> 03:59:31,439
Mongolia to Peru to Vietnam they've got
5148
03:59:31,439 --> 03:59:33,359
all these conservation programs for
5149
03:59:33,359 --> 03:59:35,100
protection of species
5150
03:59:35,100 --> 03:59:37,380
your local zoo is a great place to find
5151
03:59:37,380 --> 03:59:40,199
stories and I am such a fan
5152
03:59:40,199 --> 03:59:42,899
in 2019 the Denver Zoo was the first to
5153
03:59:42,899 --> 03:59:46,199
successfully use hormones to help breed
5154
03:59:46,199 --> 03:59:47,939
Boreal toads
5155
03:59:47,939 --> 03:59:50,699
a model that has now literally put tens
5156
03:59:50,699 --> 03:59:53,520
of thousands of these toads back into
5157
03:59:53,520 --> 03:59:55,500
Colorado in Utah
5158
03:59:55,500 --> 03:59:57,660
now here's the interesting thing
5159
03:59:57,660 --> 04:00:00,540
while this story has a lot of Heroes
5160
04:00:00,540 --> 04:00:02,460
the biggest part about this story is a
5161
04:00:02,460 --> 04:00:03,779
tadpole
5162
04:00:03,779 --> 04:00:06,000
and I'm saying how in the world do you
5163
04:00:06,000 --> 04:00:07,859
photograph a tadpole that's not
5164
04:00:07,859 --> 04:00:10,020
something you can Google
5165
04:00:10,020 --> 04:00:13,380
I show up with my Nikon z9 and my 105
5166
04:00:13,380 --> 04:00:15,540
macro and I first time to see the
5167
04:00:15,540 --> 04:00:17,160
tadpole tanks and I'm putting my camera
5168
04:00:17,160 --> 04:00:18,960
in the tank and I'm trying to take
5169
04:00:18,960 --> 04:00:22,520
photos and they suck
5170
04:00:22,520 --> 04:00:25,739
right tadpoles talking about macro
5171
04:00:25,739 --> 04:00:27,540
photography you've got a very very
5172
04:00:27,540 --> 04:00:29,640
shallow depth of field
5173
04:00:29,640 --> 04:00:31,500
you've got an animal you've got an
5174
04:00:31,500 --> 04:00:35,040
animal that's in water submerged super
5175
04:00:35,040 --> 04:00:38,160
fast super erratic how in the world do
5176
04:00:38,160 --> 04:00:41,539
you photograph a tadpole
5177
04:00:41,760 --> 04:00:44,340
the things I love about photography and
5178
04:00:44,340 --> 04:00:46,500
I love about our community
5179
04:00:46,500 --> 04:00:48,779
is that there are so many people that
5180
04:00:48,779 --> 04:00:51,540
are out there to help there are so many
5181
04:00:51,540 --> 04:00:54,899
people so I started sharing my failures
5182
04:00:54,899 --> 04:00:57,120
I started sharing my failures with
5183
04:00:57,120 --> 04:00:59,100
everybody I could and going what did I
5184
04:00:59,100 --> 04:01:00,899
do wrong I had to go back to the zoo not
5185
04:01:00,899 --> 04:01:02,580
once not twice not three times I think
5186
04:01:02,580 --> 04:01:05,699
five freaking times to figure out how to
5187
04:01:05,699 --> 04:01:09,180
photograph a tadpole here is a list
5188
04:01:09,180 --> 04:01:11,819
of the people that helped me photograph
5189
04:01:11,819 --> 04:01:13,859
a tadpole
5190
04:01:13,859 --> 04:01:15,600
beautiful is that we live in a world
5191
04:01:15,600 --> 04:01:17,819
that all these masters of Photography
5192
04:01:17,819 --> 04:01:20,100
are coming together
5193
04:01:20,100 --> 04:01:23,880
to get a photograph of a tadpole
5194
04:01:23,880 --> 04:01:26,460
people even joined me at the zoo other
5195
04:01:26,460 --> 04:01:28,199
ambassadors Joey Terrell Dave black
5196
04:01:28,199 --> 04:01:30,300
wrote me emails Michael Dion who's out
5197
04:01:30,300 --> 04:01:32,220
at the Nikon table came with me to the
5198
04:01:32,220 --> 04:01:32,939
zoo
5199
04:01:32,939 --> 04:01:34,920
Paul Van Allen helped me figure out
5200
04:01:34,920 --> 04:01:37,979
exactly how to construct a studio for
5201
04:01:37,979 --> 04:01:39,720
the tadpoles
5202
04:01:39,720 --> 04:01:41,760
it was a beautiful thing and this
5203
04:01:41,760 --> 04:01:45,300
honestly melts my heart that so many
5204
04:01:45,300 --> 04:01:48,120
people came together for a tadpole
5205
04:01:48,120 --> 04:01:49,979
I've got a little BTS video that I want
5206
04:01:49,979 --> 04:01:50,939
to share with you and then I'm going to
5207
04:01:50,939 --> 04:01:53,040
break down the setup that ended up
5208
04:01:53,040 --> 04:01:54,060
working
5209
04:01:54,060 --> 04:01:57,260
here's my BTS video
5210
04:02:04,859 --> 04:02:06,899
hardest thing I've ever put a rest a
5211
04:02:06,899 --> 04:02:09,479
temple but these are no ordinary
5212
04:02:09,479 --> 04:02:11,520
tadpoles they're very important tadpoles
5213
04:02:11,520 --> 04:02:13,439
there have been a lot of threats to the
5214
04:02:13,439 --> 04:02:16,319
Boreal toad in Colorado and all over the
5215
04:02:16,319 --> 04:02:18,420
world because of this fungus that's
5216
04:02:18,420 --> 04:02:20,220
coming in called pitrick and there's
5217
04:02:20,220 --> 04:02:23,279
also all sorts of issues with water
5218
04:02:23,279 --> 04:02:26,180
rights people
5219
04:02:26,220 --> 04:02:29,399
ponds and lakes for their own irrigation
5220
04:02:29,399 --> 04:02:31,319
and whatnot
5221
04:02:31,319 --> 04:02:33,060
Colorado has been in a little bit of a
5222
04:02:33,060 --> 04:02:35,640
drought 21 years it was 7
5223
04:02:35,640 --> 04:02:39,080
so with loss of habitat fungus
5224
04:02:39,080 --> 04:02:41,640
these toads that used to be hopping
5225
04:02:41,640 --> 04:02:43,620
around the roads are now they're
5226
04:02:43,620 --> 04:02:46,020
estimating about 800 or left in the
5227
04:02:46,020 --> 04:02:48,840
population in Colorado so I'm here at
5228
04:02:48,840 --> 04:02:52,080
the Denver Zoo who have created tons of
5229
04:02:52,080 --> 04:02:54,000
tadpoles and they're releasing them back
5230
04:02:54,000 --> 04:02:57,479
into different ponds and lakes
5231
04:02:57,479 --> 04:03:00,180
throughout Utah and Colorado in order to
5232
04:03:00,180 --> 04:03:01,319
help
5233
04:03:01,319 --> 04:03:04,439
population so that these guys
5234
04:03:04,439 --> 04:03:05,899
you don't threat for extinction
5235
04:03:05,899 --> 04:03:08,460
important tadpoles so important photos
5236
04:03:08,460 --> 04:03:12,438
and uh how do you put it up a tadpole
5237
04:03:14,160 --> 04:03:15,899
here's a picture of the setup and I'm
5238
04:03:15,899 --> 04:03:17,040
going to talk a little bit about this I
5239
04:03:17,040 --> 04:03:20,399
was using my z9 my 50 macro I needed to
5240
04:03:20,399 --> 04:03:22,260
I actually got a 50 for this project so
5241
04:03:22,260 --> 04:03:25,439
I could get really really close I had a
5242
04:03:25,439 --> 04:03:27,779
little rubber hood on my macro so that
5243
04:03:27,779 --> 04:03:30,180
if I went against the plastic that I
5244
04:03:30,180 --> 04:03:32,220
wouldn't see those Reflections from the
5245
04:03:32,220 --> 04:03:33,600
light hitting it
5246
04:03:33,600 --> 04:03:36,420
I used two Astera pixel bricks very
5247
04:03:36,420 --> 04:03:38,880
unique light that b h is like one of the
5248
04:03:38,880 --> 04:03:40,800
only places that sells it it's fantastic
5249
04:03:40,800 --> 04:03:42,960
but it's a static light that I can
5250
04:03:42,960 --> 04:03:44,399
change the color I can change the
5251
04:03:44,399 --> 04:03:46,500
intensity I can change the temperature I
5252
04:03:46,500 --> 04:03:48,120
put one on the side and one on the top
5253
04:03:48,120 --> 04:03:51,239
because of the speed in the macro having
5254
04:03:51,239 --> 04:03:53,580
a flash fire one shot off isn't what I
5255
04:03:53,580 --> 04:03:56,160
wanted I wanted to be able to to fire a
5256
04:03:56,160 --> 04:03:58,260
burst of images off so I wanted static
5257
04:03:58,260 --> 04:04:00,600
light I figured that would work better
5258
04:04:00,600 --> 04:04:02,640
Paul Van Allen helped me figure out
5259
04:04:02,640 --> 04:04:05,220
getting a tank which I think was awesome
5260
04:04:05,220 --> 04:04:07,380
and having the experts at Denver Zoo
5261
04:04:07,380 --> 04:04:08,880
that were working for the creation of
5262
04:04:08,880 --> 04:04:11,520
tadpoles was super important to make
5263
04:04:11,520 --> 04:04:13,859
sure that I didn't harm any living being
5264
04:04:13,859 --> 04:04:15,960
for the sake of a photograph which is
5265
04:04:15,960 --> 04:04:17,760
vital
5266
04:04:17,760 --> 04:04:20,699
and then on top of that like I bought
5267
04:04:20,699 --> 04:04:22,439
black cardboard from Michael's to block
5268
04:04:22,439 --> 04:04:25,080
light in certain areas it was great and
5269
04:04:25,080 --> 04:04:28,439
I'm so grateful for Paul who will answer
5270
04:04:28,439 --> 04:04:30,779
any question you have which is fantastic
5271
04:04:30,779 --> 04:04:33,359
no matter if it takes them 17 000 frames
5272
04:04:33,359 --> 04:04:35,279
on his own camera to figure out what was
5273
04:04:35,279 --> 04:04:38,720
it 17 000 for that one question
5274
04:04:38,720 --> 04:04:41,760
he's the man but I was super excited and
5275
04:04:41,760 --> 04:04:43,260
I'll tell you like not only were the
5276
04:04:43,260 --> 04:04:46,199
tadpoles impressive for so long with
5277
04:04:46,199 --> 04:04:49,140
macro photography the way I photographed
5278
04:04:49,140 --> 04:04:51,180
insects and the way I photograph stories
5279
04:04:51,180 --> 04:04:54,000
with macro is I usually put my camera on
5280
04:04:54,000 --> 04:04:55,380
manual focus
5281
04:04:55,380 --> 04:04:59,279
for my lens I put my macro I said it so
5282
04:04:59,279 --> 04:05:01,380
it's as I can get as close as possible
5283
04:05:01,380 --> 04:05:03,600
to the subject I use a feature called
5284
04:05:03,600 --> 04:05:06,300
focus peaking which throws a colored
5285
04:05:06,300 --> 04:05:08,399
light on what's in focus when you're in
5286
04:05:08,399 --> 04:05:09,660
manual focus
5287
04:05:09,660 --> 04:05:12,479
so I move in and out and when the insect
5288
04:05:12,479 --> 04:05:15,180
is in that frame I see that light and I
5289
04:05:15,180 --> 04:05:17,279
fire off a burst
5290
04:05:17,279 --> 04:05:19,500
that's how I do my macro photography and
5291
04:05:19,500 --> 04:05:20,520
that's how I was planning on
5292
04:05:20,520 --> 04:05:22,979
photographing these tadpoles but then I
5293
04:05:22,979 --> 04:05:25,199
got this new firmware update for my z9
5294
04:05:25,199 --> 04:05:27,420
and and I went in there and I saw
5295
04:05:27,420 --> 04:05:29,399
something that was unbelievable to the
5296
04:05:29,399 --> 04:05:32,460
point where I had to put the atomos
5297
04:05:32,460 --> 04:05:34,739
Ninja on my camera to show you guys the
5298
04:05:34,739 --> 04:05:36,899
electronic viewfinder
5299
04:05:36,899 --> 04:05:40,380
animal eye tracking worked on a tadpole
5300
04:05:40,380 --> 04:05:42,560
foreign
5301
04:05:43,640 --> 04:05:46,140
I'm like I don't know what engineer did
5302
04:05:46,140 --> 04:05:48,840
this but props right
5303
04:05:48,840 --> 04:05:51,120
I was using auto focus to get these
5304
04:05:51,120 --> 04:05:52,859
photos now I'm saying I can't even
5305
04:05:52,859 --> 04:05:55,140
really see the eyeball with my own eye
5306
04:05:55,140 --> 04:05:58,020
so I was really surprised and it wasn't
5307
04:05:58,020 --> 04:06:00,300
exact it wasn't locking and staying on
5308
04:06:00,300 --> 04:06:02,340
but it kept hitting and I shot my
5309
04:06:02,340 --> 04:06:07,020
pictures on autofocus I'm like what
5310
04:06:07,020 --> 04:06:09,540
as impressive as that is
5311
04:06:09,540 --> 04:06:12,720
what was even more impressive that
5312
04:06:12,720 --> 04:06:14,699
actually brought me to tears at the
5313
04:06:14,699 --> 04:06:16,500
Denver Zoo
5314
04:06:16,500 --> 04:06:20,760
was seeing what a tadpole looks like
5315
04:06:20,760 --> 04:06:23,640
from the chubby cheeks to the identifier
5316
04:06:23,640 --> 04:06:26,040
spots to the cosmos that it looks likes
5317
04:06:26,040 --> 04:06:29,520
inside the eyes I have never seen a
5318
04:06:29,520 --> 04:06:32,399
tadpole like this and I was overwhelmed
5319
04:06:32,399 --> 04:06:34,560
by something that looks like a boba and
5320
04:06:34,560 --> 04:06:36,779
a boba tea right
5321
04:06:36,779 --> 04:06:40,319
I was blown away and I remember just
5322
04:06:40,319 --> 04:06:42,779
going wow
5323
04:06:42,779 --> 04:06:44,699
and when you have those moments that you
5324
04:06:44,699 --> 04:06:47,160
can celebrate nature even from a very
5325
04:06:47,160 --> 04:06:50,040
small perspective it opened my eyes and
5326
04:06:50,040 --> 04:06:52,140
it showed me just how protect how
5327
04:06:52,140 --> 04:06:55,380
precious this tiny Critter is that
5328
04:06:55,380 --> 04:06:57,300
hundreds of people are fighting for its
5329
04:06:57,300 --> 04:06:58,620
survival
5330
04:06:58,620 --> 04:07:00,359
there were even moments where I could
5331
04:07:00,359 --> 04:07:02,160
see the red of the heart
5332
04:07:02,160 --> 04:07:05,359
in a tadpole
5333
04:07:06,060 --> 04:07:07,739
it's beautiful when the camera can
5334
04:07:07,739 --> 04:07:10,319
connect us show us the sublime show us
5335
04:07:10,319 --> 04:07:13,439
the little show us just how magnificent
5336
04:07:13,439 --> 04:07:15,680
nature is
5337
04:07:15,680 --> 04:07:17,939
Colorado Wildlife is something I'm
5338
04:07:17,939 --> 04:07:19,380
really passionate about I've lived in
5339
04:07:19,380 --> 04:07:22,319
Colorado since October of 2020 and since
5340
04:07:22,319 --> 04:07:24,779
then I'm always looking for stories and
5341
04:07:24,779 --> 04:07:27,540
I'm going to tell you my favorites
5342
04:07:27,540 --> 04:07:30,300
favorite of the Colorado animals
5343
04:07:30,300 --> 04:07:34,920
the incredible the Mighty the powerful
5344
04:07:34,920 --> 04:07:37,640
pica
5345
04:07:38,399 --> 04:07:40,080
I didn't know about this species until I
5346
04:07:40,080 --> 04:07:42,239
moved out to Colorado and I am so glad
5347
04:07:42,239 --> 04:07:43,739
pikas are in my life because they're
5348
04:07:43,739 --> 04:07:46,199
amazing and to introduce you to the
5349
04:07:46,199 --> 04:07:49,080
mighty Pika I put a video together I
5350
04:07:49,080 --> 04:07:50,699
love that we can switch our foot our
5351
04:07:50,699 --> 04:07:52,800
camera from photo to video mode and when
5352
04:07:52,800 --> 04:07:54,300
that mood hits we can get these little
5353
04:07:54,300 --> 04:07:56,220
video clips that can connect people in a
5354
04:07:56,220 --> 04:07:57,600
totally different way
5355
04:07:57,600 --> 04:07:59,640
and I hope this video connects you to
5356
04:07:59,640 --> 04:08:02,900
the mighty little pika
5357
04:08:02,900 --> 04:08:07,719
[Music]
5358
04:09:00,319 --> 04:09:03,560
thank you
5359
04:09:22,939 --> 04:09:26,000
thank you
5360
04:09:28,750 --> 04:09:31,870
[Music]
5361
04:09:32,710 --> 04:09:36,540
[Applause]
5362
04:09:36,540 --> 04:09:38,760
the Pika ended up becoming my second
5363
04:09:38,760 --> 04:09:40,380
story that I got published online for
5364
04:09:40,380 --> 04:09:43,140
National Geographic I contacted them and
5365
04:09:43,140 --> 04:09:45,300
I was going oh my gosh there's a group
5366
04:09:45,300 --> 04:09:48,359
of over 400 individuals that hike to
5367
04:09:48,359 --> 04:09:52,500
high elevation to count pikas
5368
04:09:52,500 --> 04:09:54,840
pikas are an indicator species and with
5369
04:09:54,840 --> 04:09:57,540
weather changing they're at threats for
5370
04:09:57,540 --> 04:10:00,479
for losing their livelihood
5371
04:10:00,479 --> 04:10:01,800
here's what they said in National
5372
04:10:01,800 --> 04:10:05,100
Geographic a critter the size and shape
5373
04:10:05,100 --> 04:10:06,660
of a furry Russet potato with Mickey
5374
04:10:06,660 --> 04:10:09,239
Mouse ears and no tail the American Pika
5375
04:10:09,239 --> 04:10:11,640
might not be your standard iconic
5376
04:10:11,640 --> 04:10:12,660
species
5377
04:10:12,660 --> 04:10:14,880
but the charismatic rabbit relative is
5378
04:10:14,880 --> 04:10:17,760
integral to high altitude Landscapes of
5379
04:10:17,760 --> 04:10:20,420
the American West
5380
04:10:22,380 --> 04:10:25,140
the Project's mission is to document and
5381
04:10:25,140 --> 04:10:26,819
collect key information about pikas in
5382
04:10:26,819 --> 04:10:28,439
their habitat and we use that
5383
04:10:28,439 --> 04:10:29,880
information to better understand how
5384
04:10:29,880 --> 04:10:31,439
climate change could be threatening the
5385
04:10:31,439 --> 04:10:34,140
survival of populations
5386
04:10:34,140 --> 04:10:36,720
so in every story of course they're the
5387
04:10:36,720 --> 04:10:39,180
heroes like this hero
5388
04:10:39,180 --> 04:10:41,760
Dr Chris Ray is a wildlife biologist
5389
04:10:41,760 --> 04:10:44,340
who's been working close with pikas as a
5390
04:10:44,340 --> 04:10:46,020
long-term project to understand climate
5391
04:10:46,020 --> 04:10:48,600
change and its relationship between its
5392
04:10:48,600 --> 04:10:50,100
local extinctions of Pica through
5393
04:10:50,100 --> 04:10:51,720
Western North America
5394
04:10:51,720 --> 04:10:55,199
I followed her out to see how her and
5395
04:10:55,199 --> 04:10:57,180
her volunteers and other researchers
5396
04:10:57,180 --> 04:11:00,540
collected data and monitored the pikas
5397
04:11:00,540 --> 04:11:02,160
as part of this story there were all
5398
04:11:02,160 --> 04:11:03,840
sorts of challenges where they trapped
5399
04:11:03,840 --> 04:11:06,779
the picus and how they tagged them to to
5400
04:11:06,779 --> 04:11:09,180
monitor them they trapped them in these
5401
04:11:09,180 --> 04:11:11,279
cages so I had to find a way to make
5402
04:11:11,279 --> 04:11:13,620
sure I got light in there I'm constantly
5403
04:11:13,620 --> 04:11:16,500
bringing my SB 5000 constantly bringing
5404
04:11:16,500 --> 04:11:18,060
a flash around with a remote trigger to
5405
04:11:18,060 --> 04:11:19,140
my flash
5406
04:11:19,140 --> 04:11:20,939
constantly bringing little things I can
5407
04:11:20,939 --> 04:11:22,739
use as diffusers and going for different
5408
04:11:22,739 --> 04:11:25,140
angles and and trying to find ways to
5409
04:11:25,140 --> 04:11:27,060
make sure I bring light into area that
5410
04:11:27,060 --> 04:11:29,399
needs light it's a super easy way for
5411
04:11:29,399 --> 04:11:31,920
any of you that got a chance to see my
5412
04:11:31,920 --> 04:11:34,020
webinar I talk a lot more about this on
5413
04:11:34,020 --> 04:11:36,180
my optic West webinar I talk a lot about
5414
04:11:36,180 --> 04:11:39,479
using Flash and I highly recommend if
5415
04:11:39,479 --> 04:11:41,580
you're curious to watch that
5416
04:11:41,580 --> 04:11:43,859
here are my settings the the camera
5417
04:11:43,859 --> 04:11:46,439
equipment that I used I use the z72 24
5418
04:11:46,439 --> 04:11:49,040
to 70 SB 5000
5419
04:11:49,040 --> 04:11:51,479
wr11 to trigger it
5420
04:11:51,479 --> 04:11:52,739
and this ended up being one of the
5421
04:11:52,739 --> 04:11:54,600
photos that ran in the story
5422
04:11:54,600 --> 04:11:56,220
which is great because I wanted to tell
5423
04:11:56,220 --> 04:11:59,100
the Pica in all sorts of form for uh
5424
04:11:59,100 --> 04:12:02,460
different forms sorry
5425
04:12:02,460 --> 04:12:04,560
these pikas have quickly grabbed my
5426
04:12:04,560 --> 04:12:06,479
heart from the fact that they collect
5427
04:12:06,479 --> 04:12:09,300
all these flowers and and they they put
5428
04:12:09,300 --> 04:12:11,760
flowers and leaves and forbs in their in
5429
04:12:11,760 --> 04:12:14,699
their Rock piles and they actually don't
5430
04:12:14,699 --> 04:12:16,920
hibernate they put them in there and
5431
04:12:16,920 --> 04:12:19,260
they feed on them throughout the crazy
5432
04:12:19,260 --> 04:12:21,779
crazy Mountain winner and they're
5433
04:12:21,779 --> 04:12:23,160
survivors
5434
04:12:23,160 --> 04:12:25,199
and they also get big bellies which I
5435
04:12:25,199 --> 04:12:27,380
love
5436
04:12:27,479 --> 04:12:30,600
I was lying in bed one morning and slow
5437
04:12:30,600 --> 04:12:32,100
to get out of bed checking my phone
5438
04:12:32,100 --> 04:12:34,920
seeing what was going on in the world
5439
04:12:34,920 --> 04:12:37,439
and then I saw this list I saw this
5440
04:12:37,439 --> 04:12:38,760
email
5441
04:12:38,760 --> 04:12:41,040
National Geographic's best animal photos
5442
04:12:41,040 --> 04:12:45,000
of 2021. I'm very new to the getting my
5443
04:12:45,000 --> 04:12:46,920
stuff and even just online for National
5444
04:12:46,920 --> 04:12:49,620
Geographic I'm I'm new to like really
5445
04:12:49,620 --> 04:12:51,960
pushing these stories and and fighting
5446
04:12:51,960 --> 04:12:53,760
for them because it is a very hard
5447
04:12:53,760 --> 04:12:55,260
battle
5448
04:12:55,260 --> 04:12:57,359
and I remember seeing and going through
5449
04:12:57,359 --> 04:13:00,239
this list and seeing Brian scary and Amy
5450
04:13:00,239 --> 04:13:02,460
Vitale
5451
04:13:02,460 --> 04:13:05,000
my name
5452
04:13:05,520 --> 04:13:07,939
sorry
5453
04:13:08,939 --> 04:13:11,819
and I saw the Pica
5454
04:13:11,819 --> 04:13:13,620
and I remember just crying in bed
5455
04:13:13,620 --> 04:13:15,479
because I couldn't believe that I was on
5456
04:13:15,479 --> 04:13:18,239
that list with my heroes and with so
5457
04:13:18,239 --> 04:13:19,800
many amazing photographers and there's
5458
04:13:19,800 --> 04:13:21,359
my pika
5459
04:13:21,359 --> 04:13:23,699
and my husband looks over he wakes him
5460
04:13:23,699 --> 04:13:26,100
up and he's like whoa and I'm like it's
5461
04:13:26,100 --> 04:13:27,960
good it's good
5462
04:13:27,960 --> 04:13:29,580
I want to talk about this shot because
5463
04:13:29,580 --> 04:13:31,500
while it doesn't look like a anything
5464
04:13:31,500 --> 04:13:33,239
too special it actually did take a lot
5465
04:13:33,239 --> 04:13:35,340
to get this photo the thing I've noticed
5466
04:13:35,340 --> 04:13:36,720
about Wildlife is wildlife has
5467
04:13:36,720 --> 04:13:38,760
repetitive Behavior a lot of times I
5468
04:13:38,760 --> 04:13:40,739
notice this with insects a dragonfly if
5469
04:13:40,739 --> 04:13:42,420
you go out to a flower or read the
5470
04:13:42,420 --> 04:13:44,340
dragonflies there and then it flies off
5471
04:13:44,340 --> 04:13:47,100
stay focused because you might not just
5472
04:13:47,100 --> 04:13:49,260
get that dragonfly to come back but you
5473
04:13:49,260 --> 04:13:51,300
might get it Landing they go back and
5474
04:13:51,300 --> 04:13:53,100
forth to the same spot over and over
5475
04:13:53,100 --> 04:13:54,840
again
5476
04:13:54,840 --> 04:13:57,720
this Pika was going back and forth to
5477
04:13:57,720 --> 04:13:59,819
the same spot over and over again it was
5478
04:13:59,819 --> 04:14:01,199
going down and licking the Rocks here
5479
04:14:01,199 --> 04:14:03,300
maybe it liked a mineral or something
5480
04:14:03,300 --> 04:14:04,439
like that
5481
04:14:04,439 --> 04:14:08,699
so I put my Nikon z72 down there wide
5482
04:14:08,699 --> 04:14:10,739
angle 20 millimeter lens I made sure it
5483
04:14:10,739 --> 04:14:12,239
wasn't in the area that the Pica was
5484
04:14:12,239 --> 04:14:14,279
interested in it was a little bit off
5485
04:14:14,279 --> 04:14:17,279
and I use that wr11 the same trigger I
5486
04:14:17,279 --> 04:14:19,859
used for the flash down to trigger that
5487
04:14:19,859 --> 04:14:22,500
camera I set back with a big pack of M
5488
04:14:22,500 --> 04:14:23,699
M's
5489
04:14:23,699 --> 04:14:26,100
chocolate right Lizzy
5490
04:14:26,100 --> 04:14:28,319
set back with a big pack of M M's and I
5491
04:14:28,319 --> 04:14:30,060
waited and sure enough
5492
04:14:30,060 --> 04:14:33,239
Pica came down and I fired off shots
5493
04:14:33,239 --> 04:14:35,399
little things a little tiny remote that
5494
04:14:35,399 --> 04:14:37,020
can help you get your flash off camera a
5495
04:14:37,020 --> 04:14:38,580
little tiny remote that gets you step
5496
04:14:38,580 --> 04:14:41,640
back and turn your camera into a remote
5497
04:14:41,640 --> 04:14:43,800
helped me get this photo that ended up
5498
04:14:43,800 --> 04:14:45,359
on that list I'm pretty excited about
5499
04:14:45,359 --> 04:14:46,260
that
5500
04:14:46,260 --> 04:14:47,699
all right I know this has been like
5501
04:14:47,699 --> 04:14:50,340
after lunch and and like David said it's
5502
04:14:50,340 --> 04:14:52,859
the long stretch so I'm gonna let you
5503
04:14:52,859 --> 04:14:55,380
guys all stand up and give yourselves a
5504
04:14:55,380 --> 04:14:57,960
big stretch you have as much time as my
5505
04:14:57,960 --> 04:15:01,199
Pica stretch video and honestly this is
5506
04:15:01,199 --> 04:15:02,580
just an excuse for me to watch this
5507
04:15:02,580 --> 04:15:05,699
video because I'm kind of obsessed
5508
04:15:05,699 --> 04:15:07,380
the back legs this is my favorite part
5509
04:15:07,380 --> 04:15:08,819
right here
5510
04:15:08,819 --> 04:15:11,040
God right
5511
04:15:11,040 --> 04:15:12,660
I love it so much you're gonna watch it
5512
04:15:12,660 --> 04:15:14,880
again but mirrored
5513
04:15:14,880 --> 04:15:18,300
everyone feeling nice and stretched
5514
04:15:18,300 --> 04:15:20,880
oh yes I love this audience you're
5515
04:15:20,880 --> 04:15:22,920
amazing
5516
04:15:22,920 --> 04:15:24,979
gosh
5517
04:15:24,979 --> 04:15:27,520
there it is
5518
04:15:27,520 --> 04:15:30,950
[Laughter]
5519
04:15:32,239 --> 04:15:37,520
the biggest stretch gets unplugged yes
5520
04:15:37,680 --> 04:15:40,560
I love Colorado and I was out and I'm
5521
04:15:40,560 --> 04:15:43,080
kind of still I think just a couple of
5522
04:15:43,080 --> 04:15:45,720
years into video and I I love video I'm
5523
04:15:45,720 --> 04:15:47,279
getting obsessed I'm loving doing these
5524
04:15:47,279 --> 04:15:49,199
little video clips
5525
04:15:49,199 --> 04:15:51,120
I was out rock climbing with my stepson
5526
04:15:51,120 --> 04:15:52,739
and husband
5527
04:15:52,739 --> 04:15:55,680
and to me one of my dreams has always
5528
04:15:55,680 --> 04:15:58,260
been to do a camera campaign because
5529
04:15:58,260 --> 04:15:59,520
it's like
5530
04:15:59,520 --> 04:16:01,439
do something you're passionate about and
5531
04:16:01,439 --> 04:16:05,160
show off our gear and you're like yes
5532
04:16:05,160 --> 04:16:06,960
and I remember being out rock climbing
5533
04:16:06,960 --> 04:16:08,880
with miles that's miles my stepson on
5534
04:16:08,880 --> 04:16:10,620
the rocks
5535
04:16:10,620 --> 04:16:13,319
killing it right I was out rock climbing
5536
04:16:13,319 --> 04:16:15,300
with Miles and I get this call from
5537
04:16:15,300 --> 04:16:16,800
Michael Corrado head of the Nikon
5538
04:16:16,800 --> 04:16:18,720
ambassador program
5539
04:16:18,720 --> 04:16:21,060
Christy this is super confidential super
5540
04:16:21,060 --> 04:16:22,680
confidential and that's always fun kind
5541
04:16:22,680 --> 04:16:23,819
of walk away I'm like all right all
5542
04:16:23,819 --> 04:16:25,800
right what's up we're coming out with a
5543
04:16:25,800 --> 04:16:27,479
new flagship mirrorless camera the z9
5544
04:16:27,479 --> 04:16:29,040
and we want you to do a slow motion
5545
04:16:29,040 --> 04:16:30,479
video campaign
5546
04:16:30,479 --> 04:16:33,840
of course I started crying because
5547
04:16:33,840 --> 04:16:35,819
I'm very passionate about what I do and
5548
04:16:35,819 --> 04:16:37,620
I'm just crying and he's like you can't
5549
04:16:37,620 --> 04:16:39,899
tell anyone my husband no I'm like okay
5550
04:16:39,899 --> 04:16:43,020
can't tell anyone I'm like all right
5551
04:16:43,020 --> 04:16:44,880
so I come back over and Miles sees me
5552
04:16:44,880 --> 04:16:47,220
crying he's like what's up and I'm like
5553
04:16:47,220 --> 04:16:50,599
nothing it's
5554
04:16:51,840 --> 04:16:54,239
I'm like and he's like you okay and I'm
5555
04:16:54,239 --> 04:16:55,979
like it's good tears I promise it's
5556
04:16:55,979 --> 04:16:58,020
happy tears I'll tell you about it one
5557
04:16:58,020 --> 04:17:00,000
day I promise
5558
04:17:00,000 --> 04:17:01,560
but it was beautiful because I just
5559
04:17:01,560 --> 04:17:03,600
finished this story with the pikas and
5560
04:17:03,600 --> 04:17:05,340
when Corrado asked do you have any ideas
5561
04:17:05,340 --> 04:17:06,960
I mean we're still in the pandemic
5562
04:17:06,960 --> 04:17:09,180
international travel is still like kind
5563
04:17:09,180 --> 04:17:10,979
of off the table do you have any ideas
5564
04:17:10,979 --> 04:17:13,319
and I'm like yes let's do a piece that
5565
04:17:13,319 --> 04:17:16,199
celebrates the High Altitude Wildlife
5566
04:17:16,199 --> 04:17:18,739
let's celebrate Colorado's Wildlife
5567
04:17:18,739 --> 04:17:21,840
these animals like the Pika or they're
5568
04:17:21,840 --> 04:17:24,660
Mighty in their Warriors and Corrado I
5569
04:17:24,660 --> 04:17:26,160
don't think he knew what a pekka was at
5570
04:17:26,160 --> 04:17:28,739
that time he's now obsessed
5571
04:17:28,739 --> 04:17:30,180
but they were like they heard the
5572
04:17:30,180 --> 04:17:31,739
passion in my voice and they were like
5573
04:17:31,739 --> 04:17:34,080
okay we'll do it
5574
04:17:34,080 --> 04:17:36,000
a lot of problems with this and the main
5575
04:17:36,000 --> 04:17:38,760
problem is the mountain Wildlife while I
5576
04:17:38,760 --> 04:17:40,920
celebrate the animals for enduring it
5577
04:17:40,920 --> 04:17:43,319
it's a harsh environment for a camera
5578
04:17:43,319 --> 04:17:46,620
campaign right the weather changes super
5579
04:17:46,620 --> 04:17:48,239
quickly
5580
04:17:48,239 --> 04:17:50,279
you're at high altitudes and there's not
5581
04:17:50,279 --> 04:17:52,319
really time for the team to acclimatize
5582
04:17:52,319 --> 04:17:55,500
and I was like you know we're gonna make
5583
04:17:55,500 --> 04:17:57,300
it work
5584
04:17:57,300 --> 04:17:59,279
we went all the way up to 14 000 feet in
5585
04:17:59,279 --> 04:18:02,279
elevation for this campaign and we had a
5586
04:18:02,279 --> 04:18:05,040
number of Shifting weather patterns
5587
04:18:05,040 --> 04:18:08,279
so it was really funny too because
5588
04:18:08,279 --> 04:18:11,180
I'll let this play
5589
04:18:12,120 --> 04:18:13,800
I just did a time lapse to make it more
5590
04:18:13,800 --> 04:18:14,880
dramatic when I talked about the
5591
04:18:14,880 --> 04:18:17,778
mountains I hope that was all right
5592
04:18:18,500 --> 04:18:20,819
our first day getting out there we went
5593
04:18:20,819 --> 04:18:23,880
to Mount Blue Sky and formerly known as
5594
04:18:23,880 --> 04:18:25,979
Mount Evans but now Mount Blue Sky we
5595
04:18:25,979 --> 04:18:28,620
went out and we parked and there was
5596
04:18:28,620 --> 04:18:32,160
hail and horrible weather and you know
5597
04:18:32,160 --> 04:18:34,439
we're sitting in the car like
5598
04:18:34,439 --> 04:18:37,560
all huddled together and okay we got to
5599
04:18:37,560 --> 04:18:39,840
get out and take these pictures and um I
5600
04:18:39,840 --> 04:18:41,279
just remember karate looking at me like
5601
04:18:41,279 --> 04:18:44,699
what have you gotten me into and Megan
5602
04:18:44,699 --> 04:18:46,739
our wildlife biologist on the trip turns
5603
04:18:46,739 --> 04:18:48,120
to us and says
5604
04:18:48,120 --> 04:18:49,859
don't like the weather in Colorado wait
5605
04:18:49,859 --> 04:18:50,899
10 minutes
5606
04:18:50,899 --> 04:18:53,100
this is Megan she's a senior
5607
04:18:53,100 --> 04:18:54,660
conservation biologist with Rocky
5608
04:18:54,660 --> 04:18:56,340
Mountain wild she was also one of the
5609
04:18:56,340 --> 04:18:58,620
heroes that does the Pika project
5610
04:18:58,620 --> 04:19:00,660
and having her on the team was one of
5611
04:19:00,660 --> 04:19:02,760
the most integral things for me because
5612
04:19:02,760 --> 04:19:04,260
whenever we photograph Wildlife
5613
04:19:04,260 --> 04:19:05,939
especially doing a project like this we
5614
04:19:05,939 --> 04:19:07,859
want to make sure we don't harm any
5615
04:19:07,859 --> 04:19:09,120
wildlife
5616
04:19:09,120 --> 04:19:10,920
so she stayed there and she not only
5617
04:19:10,920 --> 04:19:13,500
knew the behavior of locations she also
5618
04:19:13,500 --> 04:19:15,120
had all the maps for our permits where
5619
04:19:15,120 --> 04:19:16,439
we could stand where we could shoot
5620
04:19:16,439 --> 04:19:19,800
where we couldn't she was brilliant and
5621
04:19:19,800 --> 04:19:21,960
I highly highly push you all to educate
5622
04:19:21,960 --> 04:19:24,600
yourself on Wildlife educate yourself on
5623
04:19:24,600 --> 04:19:26,819
the rules and talk to the biologists
5624
04:19:26,819 --> 04:19:29,040
they're so friendly
5625
04:19:29,040 --> 04:19:30,660
we finally got out of the car and we got
5626
04:19:30,660 --> 04:19:32,880
to photograph the pika
5627
04:19:32,880 --> 04:19:34,380
right
5628
04:19:34,380 --> 04:19:36,720
my campaign was mostly video but I did
5629
04:19:36,720 --> 04:19:39,720
also have to give some photos and so I'm
5630
04:19:39,720 --> 04:19:40,859
really excited though because the
5631
04:19:40,859 --> 04:19:43,020
weather cleared and we got out do you
5632
04:19:43,020 --> 04:19:45,060
want to know what's more nerve-wracking
5633
04:19:45,060 --> 04:19:47,399
than somebody looking at all of your raw
5634
04:19:47,399 --> 04:19:49,760
files
5635
04:19:50,040 --> 04:19:52,500
because it's like crap crap crap okay
5636
04:19:52,500 --> 04:19:54,300
that one works crap
5637
04:19:54,300 --> 04:19:56,040
crap crap like a lot of times when I'm
5638
04:19:56,040 --> 04:19:57,720
on a trip I'll take five six thousand
5639
04:19:57,720 --> 04:20:00,540
images hoping for one for my portfolio
5640
04:20:00,540 --> 04:20:03,479
it is hard and I shoot probably more
5641
04:20:03,479 --> 04:20:05,399
crap than anyone in this room I
5642
04:20:05,399 --> 04:20:06,899
guarantee it because I'm constantly
5643
04:20:06,899 --> 04:20:09,359
playing and experimenting but what's
5644
04:20:09,359 --> 04:20:10,979
more nerve-wracking than having somebody
5645
04:20:10,979 --> 04:20:13,020
look at your raw files
5646
04:20:13,020 --> 04:20:15,120
having the head of the Nikon Ambassador
5647
04:20:15,120 --> 04:20:17,699
team with a device hooked up to your
5648
04:20:17,699 --> 04:20:19,560
camera watching your electronic
5649
04:20:19,560 --> 04:20:23,720
viewfinder as you're taking every photo
5650
04:20:23,760 --> 04:20:25,680
right I'm like oh you're seeing my auto
5651
04:20:25,680 --> 04:20:28,020
focus modes oh you're seeing this
5652
04:20:28,020 --> 04:20:30,479
and not only that this was for a camera
5653
04:20:30,479 --> 04:20:32,699
I had no manual
5654
04:20:32,699 --> 04:20:34,859
I hadn't I wasn't able to play with
5655
04:20:34,859 --> 04:20:38,220
before it was all confidential and then
5656
04:20:38,220 --> 04:20:39,600
it ends up in my hand and it's like
5657
04:20:39,600 --> 04:20:42,300
here's the job of your dreams with gear
5658
04:20:42,300 --> 04:20:43,500
you don't know
5659
04:20:43,500 --> 04:20:45,060
but it was really beautiful because the
5660
04:20:45,060 --> 04:20:46,859
z9 jumped Leaps and Bounds and the
5661
04:20:46,859 --> 04:20:48,779
second I started using it I started
5662
04:20:48,779 --> 04:20:50,460
noticing that the autofocus was hitting
5663
04:20:50,460 --> 04:20:52,979
the eye of the Pika I started noticing
5664
04:20:52,979 --> 04:20:56,340
that the camera was so fast and accurate
5665
04:20:56,340 --> 04:20:57,899
and it was really beautiful because
5666
04:20:57,899 --> 04:21:00,239
really really quickly I built up that
5667
04:21:00,239 --> 04:21:03,000
confidence and I could just focus on the
5668
04:21:03,000 --> 04:21:06,540
amazing Colorado Wildlife
5669
04:21:06,540 --> 04:21:08,939
like the Whistle Pig
5670
04:21:08,939 --> 04:21:11,220
the bighorn sheep
5671
04:21:11,220 --> 04:21:14,880
and I could see those crazy details
5672
04:21:14,880 --> 04:21:17,520
now here's the thing
5673
04:21:17,520 --> 04:21:19,920
I wanted this was my first video
5674
04:21:19,920 --> 04:21:22,739
campaign this was my first big
5675
04:21:22,739 --> 04:21:25,680
production and I was scared and I was in
5676
04:21:25,680 --> 04:21:27,840
front of a person that has changed my
5677
04:21:27,840 --> 04:21:31,319
life I was in front of Nikon who's given
5678
04:21:31,319 --> 04:21:34,199
me so many gifts and I wanted to do a
5679
04:21:34,199 --> 04:21:37,199
really really good job
5680
04:21:37,199 --> 04:21:39,359
this bighorn sheep has a big story
5681
04:21:39,359 --> 04:21:41,699
because it was one of the things I
5682
04:21:41,699 --> 04:21:44,340
really wanted I wanted the shape to tie
5683
04:21:44,340 --> 04:21:46,439
in this Moon footage I got I wanted that
5684
04:21:46,439 --> 04:21:48,600
circular shape I really wanted a Bighorn
5685
04:21:48,600 --> 04:21:50,580
but we didn't see it for the first five
5686
04:21:50,580 --> 04:21:53,279
days and then we finished our shoot top
5687
04:21:53,279 --> 04:21:55,319
of Rocky Mountain National Park and we
5688
04:21:55,319 --> 04:21:58,020
start heading down we had two vehicles I
5689
04:21:58,020 --> 04:22:00,239
was in the first vehicle Mike Corrado
5690
04:22:00,239 --> 04:22:02,160
was in the second
5691
04:22:02,160 --> 04:22:05,399
we started heading down and I saw on the
5692
04:22:05,399 --> 04:22:08,819
side the bighorns your big horns we
5693
04:22:08,819 --> 04:22:11,460
stopped we got out we walked the second
5694
04:22:11,460 --> 04:22:13,920
car came and joined us
5695
04:22:13,920 --> 04:22:15,180
and it was funny though because
5696
04:22:15,180 --> 04:22:17,580
everything was so confidential I had to
5697
04:22:17,580 --> 04:22:19,620
hide shooting all the time
5698
04:22:19,620 --> 04:22:21,479
Michael Dion was with me he kept
5699
04:22:21,479 --> 04:22:23,699
throwing jackets over my head and kept
5700
04:22:23,699 --> 04:22:25,140
hiding me so nobody could see the camera
5701
04:22:25,140 --> 04:22:27,720
nobody nobody could see it
5702
04:22:27,720 --> 04:22:29,520
but we're taking this picture me and
5703
04:22:29,520 --> 04:22:32,460
Michael Corrado and and it was really
5704
04:22:32,460 --> 04:22:34,260
funny because it was like that Pinnacle
5705
04:22:34,260 --> 04:22:37,080
it was like yes we got that shot we're
5706
04:22:37,080 --> 04:22:38,699
high-fiving each other we're super
5707
04:22:38,699 --> 04:22:40,439
excited it's what's going to tie things
5708
04:22:40,439 --> 04:22:41,699
together
5709
04:22:41,699 --> 04:22:43,380
and then
5710
04:22:43,380 --> 04:22:46,979
something kind of disastrous happened
5711
04:22:46,979 --> 04:22:48,540
I went back to the car a little earlier
5712
04:22:48,540 --> 04:22:51,540
because I had to use the facilities so I
5713
04:22:51,540 --> 04:22:53,880
walked back to the car went down to a
5714
04:22:53,880 --> 04:22:56,160
toilet came back up to pick up the
5715
04:22:56,160 --> 04:22:57,479
people that stayed behind the two that
5716
04:22:57,479 --> 04:22:59,340
stayed behind my husband and Michael
5717
04:22:59,340 --> 04:23:01,680
Corrado
5718
04:23:01,680 --> 04:23:04,380
we pull up my husband comes up to the
5719
04:23:04,380 --> 04:23:06,899
car jumps in I say Mike you want to get
5720
04:23:06,899 --> 04:23:08,760
in here no I'll stay in my car the
5721
04:23:08,760 --> 04:23:12,239
second vehicle the second vehicle sees
5722
04:23:12,239 --> 04:23:14,819
that I slow down to pull off
5723
04:23:14,819 --> 04:23:16,739
the second vehicle doesn't go back for
5724
04:23:16,739 --> 04:23:19,399
Michael Corrado
5725
04:23:21,120 --> 04:23:22,979
start going down Rocky Mountain we find
5726
04:23:22,979 --> 04:23:26,160
a pull off with a bathroom get out and I
5727
04:23:26,160 --> 04:23:28,439
ask people yeah Hey where's Michael oh
5728
04:23:28,439 --> 04:23:30,420
he's probably in the toilet we wait
5729
04:23:30,420 --> 04:23:32,399
there wait
5730
04:23:32,399 --> 04:23:34,500
wait
5731
04:23:34,500 --> 04:23:36,720
we had left the head of the Nikon
5732
04:23:36,720 --> 04:23:39,180
ambassador program at 11
5733
04:23:39,180 --> 04:23:43,620
000 feet at Rocky Mountain National Park
5734
04:23:43,620 --> 04:23:46,560
first ever camera campaign that I'm
5735
04:23:46,560 --> 04:23:48,779
gonna kill and impress everybody and I
5736
04:23:48,779 --> 04:23:50,580
leave the head of the program the guy
5737
04:23:50,580 --> 04:23:53,279
that changed my life
5738
04:23:53,279 --> 04:23:55,560
yeah you ever see him ask him about that
5739
04:23:55,560 --> 04:23:57,060
story he loves telling it he loves
5740
04:23:57,060 --> 04:24:00,000
giving me the dirties when he tells it
5741
04:24:00,000 --> 04:24:01,560
because it is scary at that high
5742
04:24:01,560 --> 04:24:04,319
altitude it is scary and I I'm sorry I
5743
04:24:04,319 --> 04:24:06,000
will forever be sorry and I'm really
5744
04:24:06,000 --> 04:24:07,620
glad that Nikon gave me a second
5745
04:24:07,620 --> 04:24:09,239
campaign because
5746
04:24:09,239 --> 04:24:11,640
I am so indebted and I will never leave
5747
04:24:11,640 --> 04:24:13,680
I will never leave the boss at the top
5748
04:24:13,680 --> 04:24:16,500
of the mountain ever again
5749
04:24:16,500 --> 04:24:18,479
but here's my z9 campaign I'd love to
5750
04:24:18,479 --> 04:24:21,260
share it with you all today
5751
04:24:24,470 --> 04:24:27,720
[Music]
5752
04:24:28,800 --> 04:24:30,400
thank you
5753
04:24:30,400 --> 04:24:36,899
[Music]
5754
04:24:36,899 --> 04:24:38,090
foreign
5755
04:24:38,090 --> 04:25:18,149
[Music]
5756
04:25:18,260 --> 04:25:20,380
thank you
5757
04:25:20,380 --> 04:25:24,039
[Music]
5758
04:25:26,750 --> 04:25:38,220
[Music]
5759
04:25:38,220 --> 04:25:39,250
foreign
5760
04:25:39,250 --> 04:26:00,900
[Music]
5761
04:26:01,030 --> 04:26:04,239
[Applause]
5762
04:26:09,840 --> 04:26:12,840
foreign
5763
04:26:13,320 --> 04:26:38,128
[Music]
5764
04:26:40,380 --> 04:26:41,980
foreign
5765
04:26:41,980 --> 04:26:52,689
[Music]
5766
04:26:56,250 --> 04:27:00,569
[Applause]
5767
04:27:01,439 --> 04:27:02,760
it's really beautiful because
5768
04:27:02,760 --> 04:27:04,500
photography used to always take me far
5769
04:27:04,500 --> 04:27:06,239
to take photos but I'm starting to
5770
04:27:06,239 --> 04:27:09,540
really Embrace North American wildlife
5771
04:27:09,540 --> 04:27:12,000
I got another call end of last year this
5772
04:27:12,000 --> 04:27:14,420
one from the amazing people at b h
5773
04:27:14,420 --> 04:27:16,680
asking me if they could shoot a series
5774
04:27:16,680 --> 04:27:19,319
on on my Wildlife photography from
5775
04:27:19,319 --> 04:27:22,199
ethics to scouting to composition to the
5776
04:27:22,199 --> 04:27:24,899
conservation aspect of it I was like yes
5777
04:27:24,899 --> 04:27:26,159
and they asked where do you want to go
5778
04:27:26,159 --> 04:27:29,100
Maria and Matt were just phenomenal and
5779
04:27:29,100 --> 04:27:30,960
they were so excited to like come out to
5780
04:27:30,960 --> 04:27:33,120
Colorado or come out to Yellowstone we
5781
04:27:33,120 --> 04:27:34,620
ended up going to Yellowstone
5782
04:27:34,620 --> 04:27:36,720
they told me they wanted me to shoot in
5783
04:27:36,720 --> 04:27:38,580
January and I'm like oh let's do
5784
04:27:38,580 --> 04:27:41,100
Yellowstone really excited too because
5785
04:27:41,100 --> 04:27:43,380
if you're interested in that whole
5786
04:27:43,380 --> 04:27:45,359
process from start to finish from
5787
04:27:45,359 --> 04:27:47,340
finding the right guides to everything
5788
04:27:47,340 --> 04:27:49,800
to packing my gear to what lenses I have
5789
04:27:49,800 --> 04:27:52,080
I highly highly recommend you checking
5790
04:27:52,080 --> 04:27:54,180
it out they were kind enough to let me
5791
04:27:54,180 --> 04:27:56,699
share a little clip of the series you
5792
04:27:56,699 --> 04:27:59,040
know those moments in nature that
5793
04:27:59,040 --> 04:28:01,080
completely take your breath away
5794
04:28:01,080 --> 04:28:04,859
I live for those moments
5795
04:28:04,859 --> 04:28:06,960
look at it walk and you see the light
5796
04:28:06,960 --> 04:28:08,640
hitting the snow as it's coming off
5797
04:28:08,640 --> 04:28:11,159
absolutely beautiful we're gonna go
5798
04:28:11,159 --> 04:28:14,100
through my whole process from prepping
5799
04:28:14,100 --> 04:28:17,100
to packing to research how to approach
5800
04:28:17,100 --> 04:28:19,080
Wildlife ethically we're going to talk
5801
04:28:19,080 --> 04:28:21,420
all the technical but also all the
5802
04:28:21,420 --> 04:28:22,859
creative and then we're going to move
5803
04:28:22,859 --> 04:28:25,620
into the post-processing join me in b h
5804
04:28:25,620 --> 04:28:28,199
for this Wildlife series and welcome to
5805
04:28:28,199 --> 04:28:31,220
Yellowstone National Park
5806
04:28:31,500 --> 04:28:33,600
it can be found on their YouTube page
5807
04:28:33,600 --> 04:28:35,520
and to make things super super simple
5808
04:28:35,520 --> 04:28:38,120
for you all I developed I made a QR code
5809
04:28:38,120 --> 04:28:40,560
so if you're interested in finding that
5810
04:28:40,560 --> 04:28:42,960
take a photo of this and and jump on and
5811
04:28:42,960 --> 04:28:44,819
watch that Wildlife series and if you
5812
04:28:44,819 --> 04:28:46,979
see Matt or Maria give him a big thank
5813
04:28:46,979 --> 04:28:49,140
you because it was an amazing amazing
5814
04:28:49,140 --> 04:28:51,540
production that really let me be
5815
04:28:51,540 --> 04:28:53,819
creative and show what I like shooting
5816
04:28:53,819 --> 04:28:56,520
not just the technically
5817
04:28:56,520 --> 04:28:59,220
sharp and and you know the pictures that
5818
04:28:59,220 --> 04:29:00,659
everybody wants but I got to get
5819
04:29:00,659 --> 04:29:03,359
creative and play around and they pushed
5820
04:29:03,359 --> 04:29:04,800
me to be an artist which I thought was
5821
04:29:04,800 --> 04:29:05,640
beautiful
5822
04:29:05,640 --> 04:29:07,979
we got an opportunity to talk about the
5823
04:29:07,979 --> 04:29:09,779
bison and the importance of the Bison in
5824
04:29:09,779 --> 04:29:12,120
Yellowstone and as much as this shoot
5825
04:29:12,120 --> 04:29:14,580
was beautiful and everything it was also
5826
04:29:14,580 --> 04:29:15,420
hard
5827
04:29:15,420 --> 04:29:17,939
because Yellowstone in January had lots
5828
04:29:17,939 --> 04:29:20,159
of areas without snow
5829
04:29:20,159 --> 04:29:23,279
which is not normal
5830
04:29:23,279 --> 04:29:25,500
with photography it's important to step
5831
04:29:25,500 --> 04:29:28,140
back and show the bigger picture and I
5832
04:29:28,140 --> 04:29:30,420
wanted a picture that showed the wolf in
5833
04:29:30,420 --> 04:29:32,460
the environment and the fact that the
5834
04:29:32,460 --> 04:29:34,260
environment is missing the snow pack it
5835
04:29:34,260 --> 04:29:35,399
needs
5836
04:29:35,399 --> 04:29:38,100
as a Storyteller that sort of narrative
5837
04:29:38,100 --> 04:29:40,020
and that little bit of extra information
5838
04:29:40,020 --> 04:29:42,899
can go so far
5839
04:29:42,899 --> 04:29:44,939
educate people let people know what's
5840
04:29:44,939 --> 04:29:46,800
happening
5841
04:29:46,800 --> 04:29:50,640
the world has shown me so much Beauty so
5842
04:29:50,640 --> 04:29:53,100
much compassion so much emotion it's
5843
04:29:53,100 --> 04:29:55,020
brought me to tears more times than I
5844
04:29:55,020 --> 04:29:56,220
can remember
5845
04:29:56,220 --> 04:29:58,199
I saw Lizzie's presentation yesterday
5846
04:29:58,199 --> 04:30:01,979
and she made a comment that she said she
5847
04:30:01,979 --> 04:30:04,080
felt excitement for life through
5848
04:30:04,080 --> 04:30:05,399
photography
5849
04:30:05,399 --> 04:30:08,220
and Lizzy God that just
5850
04:30:08,220 --> 04:30:10,739
spoke to me and that's what my camera
5851
04:30:10,739 --> 04:30:13,620
does it gives me this excitement for
5852
04:30:13,620 --> 04:30:17,340
Life an appreciation an understanding of
5853
04:30:17,340 --> 04:30:18,600
beauty and I hope you don't mind me
5854
04:30:18,600 --> 04:30:19,979
using your phrase because it is
5855
04:30:19,979 --> 04:30:21,300
beautiful
5856
04:30:21,300 --> 04:30:23,460
but that's the thing this world is full
5857
04:30:23,460 --> 04:30:26,699
of so many emotional beings it is full
5858
04:30:26,699 --> 04:30:29,279
of things that make me want to celebrate
5859
04:30:29,279 --> 04:30:32,279
life it helps bridge that Gap and helps
5860
04:30:32,279 --> 04:30:34,439
me deeper understand and it helps me
5861
04:30:34,439 --> 04:30:36,960
want to fight passionately for it even
5862
04:30:36,960 --> 04:30:40,759
if I am fighting for a tadpole
5863
04:30:40,800 --> 04:30:44,100
from seeing the sublime in the mountains
5864
04:30:44,100 --> 04:30:46,979
to seeing the sublime and the tiny the
5865
04:30:46,979 --> 04:30:49,979
camera has connected me and made my life
5866
04:30:49,979 --> 04:30:52,920
more beautiful it has given me fight
5867
04:30:52,920 --> 04:30:54,960
there are things to discover everywhere
5868
04:30:54,960 --> 04:30:57,479
they're Heroes to celebrate that are
5869
04:30:57,479 --> 04:30:59,760
helping these populations
5870
04:30:59,760 --> 04:31:01,739
and you know what we've got cameras and
5871
04:31:01,739 --> 04:31:03,899
we can help tell their stories
5872
04:31:03,899 --> 04:31:05,580
I see a lot of people that go out and
5873
04:31:05,580 --> 04:31:08,340
take photos of wildlife but if you find
5874
04:31:08,340 --> 04:31:10,319
somebody in your own local park or
5875
04:31:10,319 --> 04:31:11,819
somebody in your community that goes out
5876
04:31:11,819 --> 04:31:14,159
and counts birds or knows about a unique
5877
04:31:14,159 --> 04:31:15,300
species
5878
04:31:15,300 --> 04:31:17,040
teaming up with them asking them about
5879
04:31:17,040 --> 04:31:19,020
it joining them with the camera letting
5880
04:31:19,020 --> 04:31:21,180
them spread what they're passionate
5881
04:31:21,180 --> 04:31:23,279
about taking those photos and taking
5882
04:31:23,279 --> 04:31:25,620
those photos not just for you but for
5883
04:31:25,620 --> 04:31:28,080
them to continue telling their story and
5884
04:31:28,080 --> 04:31:29,460
what they're passionate about
5885
04:31:29,460 --> 04:31:31,979
you will help protect your local spaces
5886
04:31:31,979 --> 04:31:35,840
you will help protect wildlife
5887
04:31:36,000 --> 04:31:38,880
as much as I try super hard they're all
5888
04:31:38,880 --> 04:31:40,739
baby steps and maybe taking a photograph
5889
04:31:40,739 --> 04:31:43,199
at a local park as a baby step but it is
5890
04:31:43,199 --> 04:31:45,540
huge and it can protect that space it
5891
04:31:45,540 --> 04:31:47,819
can protect your local wildlife
5892
04:31:47,819 --> 04:31:50,520
for me My ultimate goal forever was
5893
04:31:50,520 --> 04:31:51,840
getting published getting a National
5894
04:31:51,840 --> 04:31:53,580
Geographic
5895
04:31:53,580 --> 04:31:55,500
this story has been turned down more
5896
04:31:55,500 --> 04:31:57,359
times than I can count this is a story I
5897
04:31:57,359 --> 04:31:59,640
told at the optic West webinar watch it
5898
04:31:59,640 --> 04:32:01,140
if you're interested it's all on the
5899
04:32:01,140 --> 04:32:03,300
importance of native bees if you think
5900
04:32:03,300 --> 04:32:04,620
I'm passionate about tadpoles you should
5901
04:32:04,620 --> 04:32:07,199
get me talking about bees
5902
04:32:07,199 --> 04:32:09,420
and you know what my tadpole Story made
5903
04:32:09,420 --> 04:32:11,100
it all the way to the text destination
5904
04:32:11,100 --> 04:32:12,659
and got to nine
5905
04:32:12,659 --> 04:32:15,300
my B story has not been published
5906
04:32:15,300 --> 04:32:17,040
but you know what
5907
04:32:17,040 --> 04:32:19,500
for me now the end goal is not getting
5908
04:32:19,500 --> 04:32:21,600
published the end goal is to be able to
5909
04:32:21,600 --> 04:32:23,880
share these stories maybe get one of you
5910
04:32:23,880 --> 04:32:25,859
guys to be passionate about a tadpole
5911
04:32:25,859 --> 04:32:28,199
passionate about a bee
5912
04:32:28,199 --> 04:32:30,960
the B photos are being used by the
5913
04:32:30,960 --> 04:32:33,180
biologists to teach all over the world
5914
04:32:33,180 --> 04:32:35,699
and to connect people with what he's
5915
04:32:35,699 --> 04:32:37,739
passionate about and that in a lot of
5916
04:32:37,739 --> 04:32:39,899
ways is more powerful than getting an
5917
04:32:39,899 --> 04:32:41,220
image published
5918
04:32:41,220 --> 04:32:43,800
publication is getting harder and harder
5919
04:32:43,800 --> 04:32:45,359
and it should not be the end goal
5920
04:32:45,359 --> 04:32:46,080
anymore
5921
04:32:46,080 --> 04:32:48,060
the end goal should be celebrating
5922
04:32:48,060 --> 04:32:50,520
people celebrating life because you know
5923
04:32:50,520 --> 04:32:52,859
what how freaking cool is it that we
5924
04:32:52,859 --> 04:32:56,180
live in a world with pikas
5925
04:32:57,240 --> 04:33:02,880
[Applause]
5926
04:33:02,880 --> 04:33:04,561
I want to thank you all so much for
5927
04:33:04,561 --> 04:33:06,061
listening to me talk and listening to
5928
04:33:06,061 --> 04:33:09,299
what I'm passionate about I love that
5929
04:33:09,299 --> 04:33:10,859
you saw what I was passionate about I
5930
04:33:10,859 --> 04:33:12,419
would love to see what you're passionate
5931
04:33:12,419 --> 04:33:14,580
about feel free to follow me on
5932
04:33:14,580 --> 04:33:16,320
Instagram all you have to do is Click
5933
04:33:16,320 --> 04:33:18,719
your camera on this QR code and share
5934
04:33:18,719 --> 04:33:21,118
your images with me share your stories I
5935
04:33:21,118 --> 04:33:24,061
would love to see them because I am so
5936
04:33:24,061 --> 04:33:26,219
grateful that we're in a community of
5937
04:33:26,219 --> 04:33:30,199
people that spread passion
5938
04:33:30,480 --> 04:33:32,419
love you all
5939
04:33:32,419 --> 04:33:36,000
thank you for everything we have some
5940
04:33:36,000 --> 04:33:38,879
time for Q a but uh I guess I'm cool
5941
04:33:38,879 --> 04:33:40,438
that you guys got an email from us
5942
04:33:40,438 --> 04:33:43,141
saying that uh that Christie's got
5943
04:33:43,141 --> 04:33:44,580
something special for you I think it was
5944
04:33:44,580 --> 04:33:47,820
a Nikon z62 kit yes I get to give a
5945
04:33:47,820 --> 04:33:49,799
camera out it's pretty cool so how about
5946
04:33:49,799 --> 04:33:51,118
we make a deal
5947
04:33:51,118 --> 04:33:54,118
Let's uh see if anyone will trade a a
5948
04:33:54,118 --> 04:33:56,219
Nikon lens cap
5949
04:33:56,219 --> 04:34:01,379
maybe 62 millimeter for a z62 sounds
5950
04:34:01,379 --> 04:34:04,020
like a plan I love it okay so uh you
5951
04:34:04,020 --> 04:34:05,340
know I don't know if anyone's got a
5952
04:34:05,340 --> 04:34:08,039
Nikon lens cap but I'd ask everybody to
5953
04:34:08,039 --> 04:34:10,561
reach underneath their chair and if they
5954
04:34:10,561 --> 04:34:12,240
don't have a lens cap they are reaching
5955
04:34:12,240 --> 04:34:15,180
the chair next to you and tell me if
5956
04:34:15,180 --> 04:34:18,299
maybe someone's gotta know I'm Nikon
5957
04:34:18,299 --> 04:34:21,840
lens cat oh we got it now is that is
5958
04:34:21,840 --> 04:34:25,438
that 52 millimeter or 62 millimeter
5959
04:34:25,438 --> 04:34:27,419
because if it's 72 it's going to be a
5960
04:34:27,419 --> 04:34:31,141
Nikon z9 congratulations
5961
04:34:33,000 --> 04:34:34,980
thank you for something
5962
04:34:34,980 --> 04:34:37,379
it means the world to me
5963
04:34:37,379 --> 04:34:40,080
today he sat down he thought I want to
5964
04:34:40,080 --> 04:34:41,340
be close to Christy and I'm going to
5965
04:34:41,340 --> 04:34:42,778
have to see the monitors like at an
5966
04:34:42,778 --> 04:34:44,400
angle but he went for it you're like
5967
04:34:44,400 --> 04:34:45,719
stand up and just spin around for the
5968
04:34:45,719 --> 04:34:47,750
camera there let's get this guy on
5969
04:34:47,750 --> 04:34:49,199
[Applause]
5970
04:34:49,199 --> 04:34:50,938
all right you know what this guy is he's
5971
04:34:50,938 --> 04:34:52,500
a winner
5972
04:34:52,500 --> 04:34:54,240
okay so if you could give me your name
5973
04:34:54,240 --> 04:34:56,458
and address we're gonna we're gonna hook
5974
04:34:56,458 --> 04:34:58,799
you up okay you're welcome okay so let's
5975
04:34:58,799 --> 04:35:00,539
do a little q a that was fun by the way
5976
04:35:00,539 --> 04:35:02,580
that was cool I had fun and how about
5977
04:35:02,580 --> 04:35:05,219
that by the way a Christian like but
5978
04:35:05,219 --> 04:35:07,080
what a great videographer photographer
5979
04:35:07,080 --> 04:35:09,320
right
5980
04:35:11,700 --> 04:35:13,020
[Applause]
5981
04:35:13,020 --> 04:35:15,660
we'll sound a little shout out to Nikon
5982
04:35:15,660 --> 04:35:17,160
um look I'm in this business I see
5983
04:35:17,160 --> 04:35:19,020
everybody's video products and and
5984
04:35:19,020 --> 04:35:21,359
what's going on
5985
04:35:21,359 --> 04:35:23,820
the video the quality of that video
5986
04:35:23,820 --> 04:35:25,561
right I don't know that was blowing me
5987
04:35:25,561 --> 04:35:27,180
away like I said
5988
04:35:27,180 --> 04:35:28,980
I was ready for like sir David
5989
04:35:28,980 --> 04:35:31,561
Attenborough to like come on to the
5990
04:35:31,561 --> 04:35:34,259
voice over and say ah and the Pica
5991
04:35:34,259 --> 04:35:37,980
captured by Christie Odom is uh is uh
5992
04:35:37,980 --> 04:35:40,438
really shows its fine fur from the Nikon
5993
04:35:40,438 --> 04:35:43,199
system with their Nano coated lenses
5994
04:35:43,199 --> 04:35:44,820
anyway oh I do want to share something
5995
04:35:44,820 --> 04:35:45,958
really quick about the video if that's
5996
04:35:45,958 --> 04:35:47,879
okay oh I'm already miked I don't need
5997
04:35:47,879 --> 04:35:49,438
that mic unless you guys want to hear me
5998
04:35:49,438 --> 04:35:51,000
louder
5999
04:35:51,000 --> 04:35:52,320
um people were curious about the
6000
04:35:52,320 --> 04:35:54,958
transition from photo to moving Stills
6001
04:35:54,958 --> 04:35:57,599
into video so I put up four hours of
6002
04:35:57,599 --> 04:36:00,419
classes with Adobe so if you go on Adobe
6003
04:36:00,419 --> 04:36:02,219
live and you're interested in like you
6004
04:36:02,219 --> 04:36:03,539
get those captures and you don't know
6005
04:36:03,539 --> 04:36:05,759
what to do with them go check it out you
6006
04:36:05,759 --> 04:36:07,740
can rewind and play and all that good
6007
04:36:07,740 --> 04:36:08,938
stuff if you can't find them just
6008
04:36:08,938 --> 04:36:10,980
message me I'll send them to you but if
6009
04:36:10,980 --> 04:36:12,299
you're interested in the journey because
6010
04:36:12,299 --> 04:36:13,859
the thing about videos people think
6011
04:36:13,859 --> 04:36:15,240
about video is like these big video
6012
04:36:15,240 --> 04:36:16,859
pieces but you can think about video as
6013
04:36:16,859 --> 04:36:19,020
moving Stills something small for social
6014
04:36:19,020 --> 04:36:20,580
something is small for what you're
6015
04:36:20,580 --> 04:36:22,740
seeing at that time so I highly highly
6016
04:36:22,740 --> 04:36:24,660
recommend now it's online and you guys
6017
04:36:24,660 --> 04:36:27,419
can figure out how to do the editing so
6018
04:36:27,419 --> 04:36:29,400
okay so we have about five minutes for
6019
04:36:29,400 --> 04:36:31,379
some q a on the stage then we're going
6020
04:36:31,379 --> 04:36:33,539
to turn it over to softener ready so if
6021
04:36:33,539 --> 04:36:36,061
anyone has a question uh Emmanuel we'll
6022
04:36:36,061 --> 04:36:38,039
uh we'll hand you them here we go okay
6023
04:36:38,039 --> 04:36:41,160
hi I'm not a photographer but my husband
6024
04:36:41,160 --> 04:36:44,458
is and he just got a new z9 and it has
6025
04:36:44,458 --> 04:36:48,061
900 pages of instructions and he read
6026
04:36:48,061 --> 04:36:50,099
them all and then he listened to all the
6027
04:36:50,099 --> 04:36:52,799
videos and I now probably know how to do
6028
04:36:52,799 --> 04:36:54,419
the z9 myself
6029
04:36:54,419 --> 04:36:57,599
but when you had that new z9 in your
6030
04:36:57,599 --> 04:37:00,118
hands you didn't have any of that
6031
04:37:00,118 --> 04:37:02,938
information so my question is what you
6032
04:37:02,938 --> 04:37:04,740
produced was beautiful but what would
6033
04:37:04,740 --> 04:37:09,061
you change now knowing how to use it oh
6034
04:37:09,061 --> 04:37:11,580
my goodness I made so many mistakes but
6035
04:37:11,580 --> 04:37:13,379
art mistakes beautiful because there's
6036
04:37:13,379 --> 04:37:15,000
something really cool on the other side
6037
04:37:15,000 --> 04:37:16,980
of failure hints five times to
6038
04:37:16,980 --> 04:37:19,618
photograph a tadpole but
6039
04:37:19,618 --> 04:37:21,599
um I would have probably
6040
04:37:21,599 --> 04:37:24,719
I always say the same thing I'm so slow
6041
04:37:24,719 --> 04:37:27,118
with stabilization equipment I would
6042
04:37:27,118 --> 04:37:29,759
have mastered a fluid tripod much better
6043
04:37:29,759 --> 04:37:32,039
worked it even more I see a little bit
6044
04:37:32,039 --> 04:37:34,199
of jittery that I would love if I had
6045
04:37:34,199 --> 04:37:36,719
mastered that I'm just not as quick so I
6046
04:37:36,719 --> 04:37:40,320
that z9 campaign is actually like 95
6047
04:37:40,320 --> 04:37:42,900
percent handheld which it's beautiful
6048
04:37:42,900 --> 04:37:45,419
that it you know still worked and it
6049
04:37:45,419 --> 04:37:46,799
looked good and and that's the thing
6050
04:37:46,799 --> 04:37:48,419
about slow motion is it's such a Gateway
6051
04:37:48,419 --> 04:37:50,400
into video because you hide those
6052
04:37:50,400 --> 04:37:52,379
Perfection imperfections when you slow
6053
04:37:52,379 --> 04:37:53,879
time down
6054
04:37:53,879 --> 04:37:56,039
but when I look at it I'm always like oh
6055
04:37:56,039 --> 04:37:58,080
I should have really rocked a monopod I
6056
04:37:58,080 --> 04:37:59,759
should have rocked a tripod so there are
6057
04:37:59,759 --> 04:38:01,919
always ways we can get better they can't
6058
04:38:01,919 --> 04:38:03,061
the the
6059
04:38:03,061 --> 04:38:04,379
um bird thing that keeps playing on
6060
04:38:04,379 --> 04:38:05,879
repeat that's also that was my next
6061
04:38:05,879 --> 04:38:07,799
campaign for Nikon whenever I look at
6062
04:38:07,799 --> 04:38:09,958
that I'm always like oh I wish I had
6063
04:38:09,958 --> 04:38:11,699
used a polarizer I wish I'd used a
6064
04:38:11,699 --> 04:38:13,618
neutral density so there's certain areas
6065
04:38:13,618 --> 04:38:14,580
where I'm like a little too much
6066
04:38:14,580 --> 04:38:17,219
contrast but we're always growing
6067
04:38:17,219 --> 04:38:19,259
and it's funny because like I'm my worst
6068
04:38:19,259 --> 04:38:20,820
critic every time I get off stage I
6069
04:38:20,820 --> 04:38:22,500
spend a moment to think every single
6070
04:38:22,500 --> 04:38:24,599
thing I did wrong and he's like just
6071
04:38:24,599 --> 04:38:26,219
celebrate you're on stage and I'm like
6072
04:38:26,219 --> 04:38:28,379
but I could do this better do this
6073
04:38:28,379 --> 04:38:31,980
better so I'm like a super bad critic
6074
04:38:31,980 --> 04:38:33,599
and the one thing I've learned more than
6075
04:38:33,599 --> 04:38:35,160
anything is you know what when you're
6076
04:38:35,160 --> 04:38:36,778
shooting for your passion
6077
04:38:36,778 --> 04:38:39,240
you can't fail
6078
04:38:39,240 --> 04:38:41,278
so always growing so that was a really
6079
04:38:41,278 --> 04:38:43,020
long answer to a really simple question
6080
04:38:43,020 --> 04:38:45,180
I hope that's all right I get a little
6081
04:38:45,180 --> 04:38:47,599
emotional on stage this is a scary spot
6082
04:38:47,599 --> 04:38:50,160
do we have any other questions do we
6083
04:38:50,160 --> 04:38:53,660
have time for another another question
6084
04:38:54,539 --> 04:38:58,279
oh let's yeah we'll go
6085
04:38:59,039 --> 04:39:03,778
yes my main lens is my 500 5.6 f-mount
6086
04:39:03,778 --> 04:39:06,660
lens I love that lens I finally just got
6087
04:39:06,660 --> 04:39:08,820
the 800 Z lens
6088
04:39:08,820 --> 04:39:11,699
so the 500 is slowly slipping away but
6089
04:39:11,699 --> 04:39:13,618
it's still my favorite but it's slowly
6090
04:39:13,618 --> 04:39:16,080
but I love that 500 because of how
6091
04:39:16,080 --> 04:39:18,778
lightweight how easy it is how I mean
6092
04:39:18,778 --> 04:39:21,061
it's a great lens and I I do love the
6093
04:39:21,061 --> 04:39:25,199
400 2.8 but that's a the 400 2.8 TC lens
6094
04:39:25,199 --> 04:39:27,240
is kind of a dream lens after I did I
6095
04:39:27,240 --> 04:39:28,618
did a campaign with that lens and I'm
6096
04:39:28,618 --> 04:39:31,199
like that lens is amazing
6097
04:39:31,199 --> 04:39:33,000
that lens is probably one of my
6098
04:39:33,000 --> 04:39:34,500
favorites in the universe but it's not
6099
04:39:34,500 --> 04:39:36,840
one that I own because of the it's it's
6100
04:39:36,840 --> 04:39:38,458
a little out of
6101
04:39:38,458 --> 04:39:39,840
yeah it's a little out of my budget
6102
04:39:39,840 --> 04:39:42,600
right now but that lens is like crazy so
6103
04:39:42,600 --> 04:39:44,760
I love that the the mirrorless cameras
6104
04:39:44,760 --> 04:39:46,798
let you use your f-mount lenses to their
6105
04:39:46,798 --> 04:39:48,958
full capacity so I could use the lens I
6106
04:39:48,958 --> 04:39:50,400
was really familiar with for that
6107
04:39:50,400 --> 04:39:53,340
campaign love that 500.
6108
04:39:53,340 --> 04:39:55,020
can we do back here do we have to have
6109
04:39:55,020 --> 04:39:57,360
Mike or oh yes
6110
04:39:57,360 --> 04:40:00,958
uh did you uh record the audio off the
6111
04:40:00,958 --> 04:40:05,160
camera as well great question actually I
6112
04:40:05,160 --> 04:40:07,080
suck at audio
6113
04:40:07,080 --> 04:40:10,440
and when I'm taking video I find that I
6114
04:40:10,440 --> 04:40:12,060
have this heavy breathing I hold my
6115
04:40:12,060 --> 04:40:14,400
breath a lot so in my camera like I'm
6116
04:40:14,400 --> 04:40:15,660
playing back and there's this beautiful
6117
04:40:15,660 --> 04:40:17,900
sound and then there's
6118
04:40:17,900 --> 04:40:20,400
I'm like no I can't use that why do I
6119
04:40:20,400 --> 04:40:21,680
hold my breath when I take pictures
6120
04:40:21,680 --> 04:40:25,080
there is the Pica sounds that I used
6121
04:40:25,080 --> 04:40:28,440
the rest were things I licensed even the
6122
04:40:28,440 --> 04:40:30,900
bird calls I licensed so a lot of my
6123
04:40:30,900 --> 04:40:32,940
sounds are things I purchased later for
6124
04:40:32,940 --> 04:40:35,820
the effects because I have not learned
6125
04:40:35,820 --> 04:40:37,980
audio and it is a beast but you don't
6126
04:40:37,980 --> 04:40:40,140
have to I've got this great subscription
6127
04:40:40,140 --> 04:40:41,820
with triple scoop music because I always
6128
04:40:41,820 --> 04:40:45,240
license my music and having them I can
6129
04:40:45,240 --> 04:40:48,000
find a great soundtrack I can go on to
6130
04:40:48,000 --> 04:40:49,740
my music library that I also have a
6131
04:40:49,740 --> 04:40:51,360
license to and search for different bird
6132
04:40:51,360 --> 04:40:53,760
calls and I pull those in I pull
6133
04:40:53,760 --> 04:40:55,798
lightning even that lightning was a
6134
04:40:55,798 --> 04:40:58,020
licensed lightning bolt but also when
6135
04:40:58,020 --> 04:40:59,218
you're dealing with these animals that
6136
04:40:59,218 --> 04:41:00,958
are far away and you've got really long
6137
04:41:00,958 --> 04:41:03,480
lenses and you've got windy days it is
6138
04:41:03,480 --> 04:41:06,298
hard to get a really good audio capture
6139
04:41:06,298 --> 04:41:08,218
so great question and I'm going to be
6140
04:41:08,218 --> 04:41:10,500
honest I suck at audio but that's fine
6141
04:41:10,500 --> 04:41:12,120
you can still do video If you suck at
6142
04:41:12,120 --> 04:41:13,860
audio as long as you know where to
6143
04:41:13,860 --> 04:41:17,298
purchase your video your audio sounds
6144
04:41:19,740 --> 04:41:22,560
all right how are we doing are we can I
6145
04:41:22,560 --> 04:41:25,080
wrap up do we have another question
6146
04:41:25,080 --> 04:41:28,700
won't time for one more or are we done
6147
04:41:29,280 --> 04:41:33,199
all right we gotta one more
6148
04:41:34,080 --> 04:41:36,840
what photographers did you follow if if
6149
04:41:36,840 --> 04:41:38,760
any what photographers do I have because
6150
04:41:38,760 --> 04:41:39,780
you said you went from electricity
6151
04:41:39,780 --> 04:41:41,878
electrician studying that become a
6152
04:41:41,878 --> 04:41:44,280
photographer oh I haven't inspired you
6153
04:41:44,280 --> 04:41:46,620
just briefly gosh well I went to school
6154
04:41:46,620 --> 04:41:47,760
for electrical engineering and then went
6155
04:41:47,760 --> 04:41:50,218
into photography and of course like I
6156
04:41:50,218 --> 04:41:53,040
was inspired by so many of the older
6157
04:41:53,040 --> 04:41:54,718
School photographers actually one of my
6158
04:41:54,718 --> 04:41:57,420
biggest Inspirations was Edward Weston
6159
04:41:57,420 --> 04:41:58,798
which was such a gift to see The
6160
04:41:58,798 --> 04:42:00,840
Westerns speak yesterday who was there
6161
04:42:00,840 --> 04:42:02,580
for who was here for that
6162
04:42:02,580 --> 04:42:04,798
gosh it was amazing
6163
04:42:04,798 --> 04:42:07,138
so I'm really inspired by a lot of the
6164
04:42:07,138 --> 04:42:08,820
older School photographers and I'm also
6165
04:42:08,820 --> 04:42:10,680
really inspired by the Brian scaries and
6166
04:42:10,680 --> 04:42:12,420
the Amy Vitale's and people that are
6167
04:42:12,420 --> 04:42:14,520
current and photographing Wildlife I'm
6168
04:42:14,520 --> 04:42:16,798
inspired by people that are off putting
6169
04:42:16,798 --> 04:42:18,360
their life on the line for photography
6170
04:42:18,360 --> 04:42:20,100
like the Carol guzies and Lindsay
6171
04:42:20,100 --> 04:42:22,798
adarios and there's so many people to be
6172
04:42:22,798 --> 04:42:24,000
inspired by
6173
04:42:24,000 --> 04:42:26,100
then at the same time yesterday a
6174
04:42:26,100 --> 04:42:27,780
gentleman was showing me beautiful shots
6175
04:42:27,780 --> 04:42:30,360
of a fox and a squirrel and those
6176
04:42:30,360 --> 04:42:32,458
inspired me I get inspired by the
6177
04:42:32,458 --> 04:42:34,560
passion in the story from all
6178
04:42:34,560 --> 04:42:36,718
photographers that's why I love seeing
6179
04:42:36,718 --> 04:42:38,940
all of your work please feel free to
6180
04:42:38,940 --> 04:42:40,560
share and yeah tell me what you're
6181
04:42:40,560 --> 04:42:42,200
passionate about but great question
6182
04:42:42,200 --> 04:42:44,520
thank you so much thank you all for
6183
04:42:44,520 --> 04:42:46,500
being here I'll be at the Nikon Booth if
6184
04:42:46,500 --> 04:42:49,080
you have any questions
6185
04:42:49,080 --> 04:42:51,920
all right
6186
04:42:55,920 --> 04:42:58,020
easier they were supposed to be steps by
6187
04:42:58,020 --> 04:42:58,980
the way
6188
04:42:58,980 --> 04:43:00,900
thank you so much one more time Christie
6189
04:43:00,900 --> 04:43:03,798
Odom nice come on
6190
04:43:05,760 --> 04:43:07,138
all right
6191
04:43:07,138 --> 04:43:08,160
okay
6192
04:43:08,160 --> 04:43:10,620
um and uh if you guys give us one minute
6193
04:43:10,620 --> 04:43:12,180
we could roll a commercial we're gonna
6194
04:43:12,180 --> 04:43:14,160
change the computers and we're gonna
6195
04:43:14,160 --> 04:43:16,138
have softener ready and this is the true
6196
04:43:16,138 --> 04:43:18,900
home stretch off the news saved the best
6197
04:43:18,900 --> 04:43:21,200
for last
6198
04:43:22,200 --> 04:43:24,298
your purchases made on your payboo
6199
04:43:24,298 --> 04:43:26,280
credit card so you want to save the tax
6200
04:43:26,280 --> 04:43:28,740
on a camera laptop and drone no problem
6201
04:43:28,740 --> 04:43:31,200
no need to wait for credits or cash back
6202
04:43:31,200 --> 04:43:33,900
like other credit cards the b h payboo
6203
04:43:33,900 --> 04:43:36,660
card pays you back instantly or save
6204
04:43:36,660 --> 04:43:38,700
over time and choose special financing
6205
04:43:38,700 --> 04:43:41,700
and pay it off over 6 or 12 months it's
6206
04:43:41,700 --> 04:43:44,160
easy use your new payboo card as payment
6207
04:43:44,160 --> 04:43:46,378
at checkout then choose your available
6208
04:43:46,378 --> 04:43:48,480
options either pay Boost savings or
6209
04:43:48,480 --> 04:43:50,638
special financing see your savings or
6210
04:43:50,638 --> 04:43:52,320
promotional plan right on your receipt
6211
04:43:52,320 --> 04:43:55,860
in-store or online applying is easy your
6212
04:43:55,860 --> 04:43:57,718
approved paybook card will be instantly
6213
04:43:57,718 --> 04:43:59,580
available for a first purchase at
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04:43:59,580 --> 04:44:01,798
checkout the new payboo card same funny
6215
04:44:01,798 --> 04:44:04,138
name your choice of exclusive benefits
6216
04:44:04,138 --> 04:44:06,798
apply today
6217
04:44:08,000 --> 04:44:10,138
this is a brief history of b h
6218
04:44:10,138 --> 04:44:11,940
everyone's favorite photo and video
6219
04:44:11,940 --> 04:44:15,120
store the year was 1973. the Mets went
6220
04:44:15,120 --> 04:44:17,040
to the World Series the first cell phone
6221
04:44:17,040 --> 04:44:19,320
call was made and believe me and Hermann
6222
04:44:19,320 --> 04:44:20,820
opened a specialty photography shop at
6223
04:44:20,820 --> 04:44:23,400
17 Warren Street New York City they had
6224
04:44:23,400 --> 04:44:25,980
a simple philosophy be honest treat
6225
04:44:25,980 --> 04:44:27,780
people right and they will come back
6226
04:44:27,780 --> 04:44:31,260
thanks Irving also free candy and it
6227
04:44:31,260 --> 04:44:33,180
worked over the next 20 years we
6228
04:44:33,180 --> 04:44:35,520
expanded a move to West 17th Street and
6229
04:44:35,520 --> 04:44:37,740
34th Street and 9th Avenue and added
6230
04:44:37,740 --> 04:44:40,020
more products lighting binoculars
6231
04:44:40,020 --> 04:44:42,000
telescopes audio video tripods computers
6232
04:44:42,000 --> 04:44:43,440
printers mobile televisions projectors
6233
04:44:43,440 --> 04:44:45,718
drones and even more free candy now it's
6234
04:44:45,718 --> 04:44:49,500
three stories and over 400 000 products
6235
04:44:49,500 --> 04:44:51,298
over a thousand employees
6236
04:44:51,298 --> 04:44:52,980
we take millions of orders online and
6237
04:44:52,980 --> 04:44:55,980
ship to 179 countries and Counting
6238
04:44:55,980 --> 04:44:58,138
you can talk to us in person on the
6239
04:44:58,138 --> 04:44:59,360
phone
6240
04:44:59,360 --> 04:45:01,260
or online
6241
04:45:01,260 --> 04:45:03,480
check out our checkout baskets also
6242
04:45:03,480 --> 04:45:05,458
check out our checkout numbers also
6243
04:45:05,458 --> 04:45:08,040
check out the flare on Murray's vest and
6244
04:45:08,040 --> 04:45:09,900
everyone's favorite part are conveyor
6245
04:45:09,900 --> 04:45:12,600
belt the benefit of the conveyor belt is
6246
04:45:12,600 --> 04:45:13,798
you don't have to worry about the
6247
04:45:13,798 --> 04:45:15,360
product or schlep it around anymore
6248
04:45:15,360 --> 04:45:17,878
until checkout nice these are these
6249
04:45:17,878 --> 04:45:20,480
owners they still come
6250
04:45:22,320 --> 04:45:24,718
to Jeanette oh sorry she's busy this is
6251
04:45:24,718 --> 04:45:26,520
our warehouse this is yaakov and Lady
6252
04:45:26,520 --> 04:45:28,378
fighting over lighting kits
6253
04:45:28,378 --> 04:45:31,260
b h is not a chain b h is open every day
6254
04:45:31,260 --> 04:45:33,360
except Saturdays of course
6255
04:45:33,360 --> 04:45:35,820
now you know almost the whole story
6256
04:45:35,820 --> 04:45:39,020
we are b h
6257
04:45:53,160 --> 04:45:55,040
[Music]
6258
04:45:55,040 --> 04:45:57,420
okay everyone
6259
04:45:57,420 --> 04:46:00,240
who's passionate about photography
6260
04:46:00,240 --> 04:46:01,320
right
6261
04:46:01,320 --> 04:46:04,638
who likes to make money
6262
04:46:05,040 --> 04:46:07,680
do the two ever go together
6263
04:46:07,680 --> 04:46:10,200
they they do but you gotta really you
6264
04:46:10,200 --> 04:46:12,420
gotta there's some tricks to this brings
6265
04:46:12,420 --> 04:46:14,760
to mind uh one of a depth of field b h
6266
04:46:14,760 --> 04:46:17,280
depth of field speaker Mel De Giacomo
6267
04:46:17,280 --> 04:46:18,660
said he said do you know the difference
6268
04:46:18,660 --> 04:46:20,940
between a professional photographer and
6269
04:46:20,940 --> 04:46:24,480
a and a and a pizza pie
6270
04:46:24,480 --> 04:46:28,399
a pizza pie can feed a family of four
6271
04:46:28,798 --> 04:46:31,378
that's not true he was being salty now
6272
04:46:31,378 --> 04:46:33,480
and Mel Mel drives a Cadillac so he
6273
04:46:33,480 --> 04:46:35,160
shouldn't say that okay ladies and
6274
04:46:35,160 --> 04:46:37,500
gentlemen I was introduced to a really
6275
04:46:37,500 --> 04:46:39,718
cool photographer uh that was suggested
6276
04:46:39,718 --> 04:46:42,480
that she come and speak at optic in June
6277
04:46:42,480 --> 04:46:45,060
and uh she was uh she was she was from
6278
04:46:45,060 --> 04:46:47,340
the San Francisco area so we flew her
6279
04:46:47,340 --> 04:46:49,260
all the way out to New York City we took
6280
04:46:49,260 --> 04:46:51,000
a prayer of her and she did an amazing
6281
04:46:51,000 --> 04:46:52,798
presentation and actually if you want to
6282
04:46:52,798 --> 04:46:55,218
watch it you can go to uh you can go to
6283
04:46:55,218 --> 04:46:57,540
bhoptic.com and you can you can check it
6284
04:46:57,540 --> 04:46:59,700
out the videos there but we figured
6285
04:46:59,700 --> 04:47:00,798
since we're coming to San Francisco
6286
04:47:00,798 --> 04:47:05,100
let's invite saffner ready back here to
6287
04:47:05,100 --> 04:47:07,798
do a presentation and uh she said what
6288
04:47:07,798 --> 04:47:09,240
kind of presentation do you want me to
6289
04:47:09,240 --> 04:47:10,920
give I think she did a really cool
6290
04:47:10,920 --> 04:47:12,780
technical one in New York and we said
6291
04:47:12,780 --> 04:47:15,180
you know what maybe something about how
6292
04:47:15,180 --> 04:47:16,920
you can actually make money while doing
6293
04:47:16,920 --> 04:47:19,920
Wildlife photography and something said
6294
04:47:19,920 --> 04:47:22,860
okay so ladies and gentlemen we present
6295
04:47:22,860 --> 04:47:27,020
software ready set to come on out thanks
6296
04:47:27,740 --> 04:47:29,940
thank you David
6297
04:47:29,940 --> 04:47:32,458
thanks everyone for sticking around
6298
04:47:32,458 --> 04:47:35,520
I was the first one to speak at uh optic
6299
04:47:35,520 --> 04:47:37,860
earlier this year and I'm the last one
6300
04:47:37,860 --> 04:47:40,138
to be on the main presentation so I
6301
04:47:40,138 --> 04:47:44,180
think b h is using me as bookends
6302
04:47:44,218 --> 04:47:46,440
I thank you all so much for being here I
6303
04:47:46,440 --> 04:47:48,120
know you have had two full days of
6304
04:47:48,120 --> 04:47:50,100
activities and for those who got up and
6305
04:47:50,100 --> 04:47:52,680
went on the whale watching tour I know
6306
04:47:52,680 --> 04:47:54,660
there was quite a few stomachs churning
6307
04:47:54,660 --> 04:47:56,878
and a lot of throwing up going on and if
6308
04:47:56,878 --> 04:48:00,600
you're still sitting here thank you
6309
04:48:00,600 --> 04:48:03,180
so let's jump into this
6310
04:48:03,180 --> 04:48:05,700
um you know the last time I gave a top
6311
04:48:05,700 --> 04:48:08,160
Target optic West all my talks
6312
04:48:08,160 --> 04:48:10,680
everywhere have been about the creative
6313
04:48:10,680 --> 04:48:13,200
side of Photography the Aesthetics of it
6314
04:48:13,200 --> 04:48:15,660
composition color technique that sort of
6315
04:48:15,660 --> 04:48:18,900
thing and I got the comment from a
6316
04:48:18,900 --> 04:48:22,740
couple of people man she's intense you
6317
04:48:22,740 --> 04:48:24,360
know they they felt I was way too
6318
04:48:24,360 --> 04:48:25,798
intense when I was talking about
6319
04:48:25,798 --> 04:48:27,480
photography
6320
04:48:27,480 --> 04:48:31,200
so I watched myself and I thought yeah I
6321
04:48:31,200 --> 04:48:34,020
am kind of intense and I was like I need
6322
04:48:34,020 --> 04:48:36,420
to chill a little bit I need to take it
6323
04:48:36,420 --> 04:48:38,580
easy how do I do that
6324
04:48:38,580 --> 04:48:40,920
maybe talk about something I'm not so
6325
04:48:40,920 --> 04:48:42,240
passionate about
6326
04:48:42,240 --> 04:48:45,540
making money so that's how this came
6327
04:48:45,540 --> 04:48:47,340
about I don't see too many people
6328
04:48:47,340 --> 04:48:51,420
talking about monetizing image making
6329
04:48:51,420 --> 04:48:53,638
so I was like well let me jump into that
6330
04:48:53,638 --> 04:48:56,100
and talk a little bit about it and there
6331
04:48:56,100 --> 04:48:59,100
is a reason why I used this image as the
6332
04:48:59,100 --> 04:49:00,958
title image because we are all looking
6333
04:49:00,958 --> 04:49:03,900
for that proverbial pot of gold at the
6334
04:49:03,900 --> 04:49:05,760
end of the rainbow when it comes to
6335
04:49:05,760 --> 04:49:08,580
trying to make money from photography
6336
04:49:08,580 --> 04:49:11,160
this was taken at restaurant during an
6337
04:49:11,160 --> 04:49:14,580
Iceland Workshop we had gotten to this
6338
04:49:14,580 --> 04:49:18,600
place it was raining it was overcast you
6339
04:49:18,600 --> 04:49:21,780
know it's it's cold it's wet we're all
6340
04:49:21,780 --> 04:49:23,760
kind of miserable we're sitting in the
6341
04:49:23,760 --> 04:49:25,798
car and contemplating should we get out
6342
04:49:25,798 --> 04:49:27,900
or should we just skip it and go back to
6343
04:49:27,900 --> 04:49:30,120
our warm cabins you know
6344
04:49:30,120 --> 04:49:32,638
if you have a logical normal people we
6345
04:49:32,638 --> 04:49:34,440
would have gone back to the cabins but
6346
04:49:34,440 --> 04:49:35,878
we are not right we are native
6347
04:49:35,878 --> 04:49:38,100
photographers so what do we do we get
6348
04:49:38,100 --> 04:49:41,040
down in the rain set up our tripods and
6349
04:49:41,040 --> 04:49:43,138
hope and pray that a miracle will unfold
6350
04:49:43,138 --> 04:49:46,200
before us and sure enough it did the
6351
04:49:46,200 --> 04:49:48,540
clouds parted this gorgeous rainbow
6352
04:49:48,540 --> 04:49:51,000
draped itself over the mountain and what
6353
04:49:51,000 --> 04:49:53,218
was even better is that it started to
6354
04:49:53,218 --> 04:49:56,280
reflect on the beach as the water washed
6355
04:49:56,280 --> 04:49:59,820
in and out so we got this phenomenal
6356
04:49:59,820 --> 04:50:02,218
um opportunity to photograph it this
6357
04:50:02,218 --> 04:50:04,560
kind of reminds me that if you are
6358
04:50:04,560 --> 04:50:08,400
thinking of either starting a career in
6359
04:50:08,400 --> 04:50:10,200
photography or you're thinking you know
6360
04:50:10,200 --> 04:50:12,480
what this hobby of mine is getting to be
6361
04:50:12,480 --> 04:50:14,700
quite expensive I wish there was a way
6362
04:50:14,700 --> 04:50:16,560
to monetize all these beautiful images
6363
04:50:16,560 --> 04:50:19,020
I'm making we won't know if it's
6364
04:50:19,020 --> 04:50:21,958
possible unless we try right just like
6365
04:50:21,958 --> 04:50:23,940
we stood there in that rain and storm
6366
04:50:23,940 --> 04:50:26,218
and said let's wait for the rainbow you
6367
04:50:26,218 --> 04:50:28,500
gotta try and if you don't try you will
6368
04:50:28,500 --> 04:50:30,480
never know whether there is a chance to
6369
04:50:30,480 --> 04:50:32,878
succeed or not
6370
04:50:32,878 --> 04:50:35,878
a little bit about myself I am a
6371
04:50:35,878 --> 04:50:38,340
physician and a photographer so probably
6372
04:50:38,340 --> 04:50:40,320
thinking why the heck is she talking
6373
04:50:40,320 --> 04:50:42,718
about making money I don't think it's
6374
04:50:42,718 --> 04:50:44,458
that important for her so why is she
6375
04:50:44,458 --> 04:50:45,600
here
6376
04:50:45,600 --> 04:50:48,660
you know think about this if you have a
6377
04:50:48,660 --> 04:50:51,540
duck right a duck that is really really
6378
04:50:51,540 --> 04:50:54,120
hungry and he's trying to catch some
6379
04:50:54,120 --> 04:50:56,580
fish to eat he's going to have his head
6380
04:50:56,580 --> 04:50:58,440
under the water and he's going to be
6381
04:50:58,440 --> 04:51:00,660
paddling as fast as he can searching for
6382
04:51:00,660 --> 04:51:03,480
those fishies right he doesn't have time
6383
04:51:03,480 --> 04:51:05,820
to look up and see what the other ducks
6384
04:51:05,820 --> 04:51:09,360
are doing he's so lost in finding his
6385
04:51:09,360 --> 04:51:12,718
own food on the other hand if you have a
6386
04:51:12,718 --> 04:51:15,900
duck with a half full stomach that duck
6387
04:51:15,900 --> 04:51:18,780
is not paddling as hard and that duck
6388
04:51:18,780 --> 04:51:21,840
has the time to look around and see what
6389
04:51:21,840 --> 04:51:24,360
the other ducks are doing where they
6390
04:51:24,360 --> 04:51:26,760
seem to be catching more fish which part
6391
04:51:26,760 --> 04:51:29,280
of the pond seems to be more successful
6392
04:51:29,280 --> 04:51:32,760
for them I am that second duck so I am
6393
04:51:32,760 --> 04:51:34,920
often looking around at others and
6394
04:51:34,920 --> 04:51:36,840
wondering well how are they monetizing
6395
04:51:36,840 --> 04:51:38,700
their photography what are the different
6396
04:51:38,700 --> 04:51:42,180
Avenues we have open to us and so I am
6397
04:51:42,180 --> 04:51:43,378
coming at it from a different
6398
04:51:43,378 --> 04:51:45,298
perspective and hopefully we'll be able
6399
04:51:45,298 --> 04:51:47,580
to offer that insight to you I work
6400
04:51:47,580 --> 04:51:49,860
three days of the week as a radiologist
6401
04:51:49,860 --> 04:51:52,620
it's considered a very high stress job
6402
04:51:52,620 --> 04:51:55,200
so they give us about eight to ten weeks
6403
04:51:55,200 --> 04:51:57,780
of vacation all of which goes into my
6404
04:51:57,780 --> 04:51:59,458
photography so between working only
6405
04:51:59,458 --> 04:52:01,860
three days and having quite a bit of
6406
04:52:01,860 --> 04:52:04,320
vacation or all of it being invested in
6407
04:52:04,320 --> 04:52:06,000
photography I end up spending about 60
6408
04:52:06,000 --> 04:52:08,218
percent of my time in photography and
6409
04:52:08,218 --> 04:52:10,620
about 40 percent in medicine and will
6410
04:52:10,620 --> 04:52:12,600
very soon be transitioning into a
6411
04:52:12,600 --> 04:52:14,760
full-time photographer
6412
04:52:14,760 --> 04:52:19,138
yeah I gave my notice
6413
04:52:19,138 --> 04:52:23,160
okay so these are tips that I wish to
6414
04:52:23,160 --> 04:52:25,020
share with you in monetizing your
6415
04:52:25,020 --> 04:52:27,660
photography this is just my personal
6416
04:52:27,660 --> 04:52:30,000
Journey hopefully some of this will
6417
04:52:30,000 --> 04:52:32,580
resonate with you hopefully I will be
6418
04:52:32,580 --> 04:52:34,798
able to share some insight of how things
6419
04:52:34,798 --> 04:52:36,840
have come about
6420
04:52:36,840 --> 04:52:38,760
um especially for someone who has not
6421
04:52:38,760 --> 04:52:41,218
invested 100 of their time in the
6422
04:52:41,218 --> 04:52:43,080
pursuit of Photography how do things
6423
04:52:43,080 --> 04:52:45,600
work out how can you end up as a
6424
04:52:45,600 --> 04:52:47,520
professional photographer when you did
6425
04:52:47,520 --> 04:52:51,138
not quite start on that route
6426
04:52:51,600 --> 04:52:54,900
tip number one I probably use this for
6427
04:52:54,900 --> 04:52:56,940
every talk of mine so the first slide
6428
04:52:56,940 --> 04:53:01,740
you see is always about finding purpose
6429
04:53:01,740 --> 04:53:04,740
so once there was a man who visited a
6430
04:53:04,740 --> 04:53:06,360
quarry there were a bunch of stone
6431
04:53:06,360 --> 04:53:07,980
cutters over there
6432
04:53:07,980 --> 04:53:11,100
as he walks up to the first stone cutter
6433
04:53:11,100 --> 04:53:14,218
he's bent down hammering hard you know
6434
04:53:14,218 --> 04:53:16,620
it's hot he's sweating he's grimacing
6435
04:53:16,620 --> 04:53:19,020
and he's working really hard and the man
6436
04:53:19,020 --> 04:53:20,638
walks up to him and asks the stone
6437
04:53:20,638 --> 04:53:22,260
cutter what are you doing
6438
04:53:22,260 --> 04:53:24,780
and the stone cutter replies and working
6439
04:53:24,780 --> 04:53:27,480
hard to earn a living
6440
04:53:27,480 --> 04:53:29,100
then the man walks to the second stone
6441
04:53:29,100 --> 04:53:32,160
cutter and he asks what are you doing
6442
04:53:32,160 --> 04:53:34,860
now this guy's super busy he's hammering
6443
04:53:34,860 --> 04:53:36,958
as hard as he can doesn't even look up
6444
04:53:36,958 --> 04:53:39,120
at the person questioning him and he
6445
04:53:39,120 --> 04:53:41,940
says I am working to be the best
6446
04:53:41,940 --> 04:53:44,160
stonecutter in the county
6447
04:53:44,160 --> 04:53:46,320
then he walks to the third stone cutter
6448
04:53:46,320 --> 04:53:50,580
and this guy is whistling as he works he
6449
04:53:50,580 --> 04:53:53,878
has a gleam in his eye he has a smile on
6450
04:53:53,878 --> 04:53:56,580
his face so the man walks up to him and
6451
04:53:56,580 --> 04:53:58,740
says what are you doing
6452
04:53:58,740 --> 04:54:03,000
and he replies I am building a cathedral
6453
04:54:03,000 --> 04:54:06,298
so you see the attitude with which we
6454
04:54:06,298 --> 04:54:10,440
approach the very mundane tasks makes a
6455
04:54:10,440 --> 04:54:13,860
huge difference in our overall Journey
6456
04:54:13,860 --> 04:54:15,958
so when we're talking about photography
6457
04:54:15,958 --> 04:54:19,138
there will be times when it feels really
6458
04:54:19,138 --> 04:54:21,120
painful isn't it it was standing out
6459
04:54:21,120 --> 04:54:23,340
there hiking up these mountains standing
6460
04:54:23,340 --> 04:54:25,798
in really bad weather don't get our
6461
04:54:25,798 --> 04:54:29,218
shots if we focus on those moments then
6462
04:54:29,218 --> 04:54:31,740
we forget to focus on the big picture
6463
04:54:31,740 --> 04:54:34,560
which is we are creating art
6464
04:54:34,560 --> 04:54:37,920
one image at a time to make this world a
6465
04:54:37,920 --> 04:54:40,620
better place so it's important for each
6466
04:54:40,620 --> 04:54:44,218
one of us I feel to First identify the
6467
04:54:44,218 --> 04:54:47,100
purpose behind our photography why are
6468
04:54:47,100 --> 04:54:49,860
we making images and we need to have
6469
04:54:49,860 --> 04:54:53,040
that purpose transcend our selfish
6470
04:54:53,040 --> 04:54:56,040
individual needs and reach out to the
6471
04:54:56,040 --> 04:54:57,780
Greater Community
6472
04:54:57,780 --> 04:55:00,660
if we have that purpose within us the
6473
04:55:00,660 --> 04:55:03,840
journey becomes much more bearable much
6474
04:55:03,840 --> 04:55:06,660
more rewarding and the hurdles we Face
6475
04:55:06,660 --> 04:55:09,840
along the way don't seem as stressful
6476
04:55:09,840 --> 04:55:11,580
so for me
6477
04:55:11,580 --> 04:55:14,760
the purpose was basically to create art
6478
04:55:14,760 --> 04:55:18,660
that could be used to create an Ambiance
6479
04:55:18,660 --> 04:55:22,080
of healing in medical centers I work in
6480
04:55:22,080 --> 04:55:24,298
the hospital and I felt that it was
6481
04:55:24,298 --> 04:55:27,120
necessary to approach healing in a
6482
04:55:27,120 --> 04:55:30,718
holistic way and create an environment
6483
04:55:30,718 --> 04:55:33,420
that does not feel intimidating that
6484
04:55:33,420 --> 04:55:36,298
does not feel scary or anxiety causing
6485
04:55:36,298 --> 04:55:38,580
rather it should be one that you walk
6486
04:55:38,580 --> 04:55:40,620
into and feel like you have walked into
6487
04:55:40,620 --> 04:55:43,620
a safe haven so that's what I started
6488
04:55:43,620 --> 04:55:46,080
doing creating images that would have
6489
04:55:46,080 --> 04:55:48,660
that sort of healing impact and started
6490
04:55:48,660 --> 04:55:50,940
putting them up in hospitals and medical
6491
04:55:50,940 --> 04:55:52,138
centers
6492
04:55:52,138 --> 04:55:55,378
the first place that I did that was the
6493
04:55:55,378 --> 04:55:57,480
very hospital I worked at and for those
6494
04:55:57,480 --> 04:56:00,378
of you who watched my panel talk earlier
6495
04:56:00,378 --> 04:56:03,480
you remember what I said this happened
6496
04:56:03,480 --> 04:56:07,980
very early on in my career 2011 2012. I
6497
04:56:07,980 --> 04:56:10,760
had just learned how to start shooting
6498
04:56:10,760 --> 04:56:13,440
Landscapes did not understand a lot of
6499
04:56:13,440 --> 04:56:15,718
the technique compositions were still a
6500
04:56:15,718 --> 04:56:18,298
little bit off made a ton of mistakes
6501
04:56:18,298 --> 04:56:21,600
and when I pitched the idea to the
6502
04:56:21,600 --> 04:56:23,218
hospital board they absolutely loved it
6503
04:56:23,218 --> 04:56:24,718
and said yeah let's start putting up
6504
04:56:24,718 --> 04:56:26,878
these images so the next thing I know
6505
04:56:26,878 --> 04:56:29,878
the entire hospital is flooded with my
6506
04:56:29,878 --> 04:56:32,878
images literally you know that was the
6507
04:56:32,878 --> 04:56:34,440
entrance to the hospital I showed
6508
04:56:34,440 --> 04:56:36,298
earlier this is the waiting room for the
6509
04:56:36,298 --> 04:56:38,820
big outpatient centers and all of the
6510
04:56:38,820 --> 04:56:41,458
lobbies and hallways everywhere the
6511
04:56:41,458 --> 04:56:44,040
pictures were flooded up the first week
6512
04:56:44,040 --> 04:56:46,200
was extremely painful for me to get
6513
04:56:46,200 --> 04:56:48,780
through you know why because when I
6514
04:56:48,780 --> 04:56:51,360
walked in that sensor spot that I had
6515
04:56:51,360 --> 04:56:53,878
missed was staring at me as big as my
6516
04:56:53,878 --> 04:56:54,660
face
6517
04:56:54,660 --> 04:56:56,820
they were all printed at like eight feet
6518
04:56:56,820 --> 04:56:59,458
ten feet and I was like holy cow how
6519
04:56:59,458 --> 04:57:02,400
could I be so bad at photography how
6520
04:57:02,400 --> 04:57:04,920
could I have made this many mistakes so
6521
04:57:04,920 --> 04:57:07,080
I went to them and said could you please
6522
04:57:07,080 --> 04:57:09,480
take them down because if my photography
6523
04:57:09,480 --> 04:57:11,280
friends photographer friends saw this
6524
04:57:11,280 --> 04:57:13,320
they would laugh at me so can you please
6525
04:57:13,320 --> 04:57:15,298
take them down of course they did not
6526
04:57:15,298 --> 04:57:17,940
they said uh these images are great
6527
04:57:17,940 --> 04:57:20,458
because they were looking at the feeling
6528
04:57:20,458 --> 04:57:22,440
they produce and they had a very
6529
04:57:22,440 --> 04:57:24,600
positive impact on the atmosphere in the
6530
04:57:24,600 --> 04:57:26,940
hospital the staff loved it the patients
6531
04:57:26,940 --> 04:57:29,458
loved it and gradually over a period of
6532
04:57:29,458 --> 04:57:32,400
one month I learned that it's okay it's
6533
04:57:32,400 --> 04:57:35,638
okay to make mistakes did you know Pablo
6534
04:57:35,638 --> 04:57:39,600
Picasso painted 13 500 paintings we know
6535
04:57:39,600 --> 04:57:41,458
how many five
6536
04:57:41,458 --> 04:57:44,820
if Picasso can do that so can we right
6537
04:57:44,820 --> 04:57:48,718
it's okay it's okay to generate not so
6538
04:57:48,718 --> 04:57:51,360
perfect images it's okay to generate
6539
04:57:51,360 --> 04:57:53,760
quantity and then look for Quality
6540
04:57:53,760 --> 04:57:55,620
because without quantity we don't get to
6541
04:57:55,620 --> 04:57:57,900
that quality Factor
6542
04:57:57,900 --> 04:58:00,000
so don't be afraid to make the mistakes
6543
04:58:00,000 --> 04:58:04,560
and find that bigger purpose in life
6544
04:58:04,560 --> 04:58:09,260
so that's tip number one tip number two
6545
04:58:10,020 --> 04:58:12,360
you know oftentimes people say if you're
6546
04:58:12,360 --> 04:58:13,920
passionate about something just jump
6547
04:58:13,920 --> 04:58:16,378
into it right it's sink or swim throw
6548
04:58:16,378 --> 04:58:18,900
caution to the wind just throw yourself
6549
04:58:18,900 --> 04:58:21,480
into it that probably works if you're in
6550
04:58:21,480 --> 04:58:23,878
your early twenties and you have you
6551
04:58:23,878 --> 04:58:26,700
know a trust fund or something I didn't
6552
04:58:26,700 --> 04:58:29,340
I cannot take a chance I was a mother
6553
04:58:29,340 --> 04:58:31,500
before I was a physician I did it all
6554
04:58:31,500 --> 04:58:33,958
backwards right married in my early 20s
6555
04:58:33,958 --> 04:58:36,900
had the kids before I even turned 25 and
6556
04:58:36,900 --> 04:58:39,780
now I'm in medical school and I'm a mom
6557
04:58:39,780 --> 04:58:42,180
and I have no money all the money goes
6558
04:58:42,180 --> 04:58:45,120
into paying the tuition fees so if I
6559
04:58:45,120 --> 04:58:47,040
start thinking about having an alternate
6560
04:58:47,040 --> 04:58:48,980
carrier and giving up some of my medical
6561
04:58:48,980 --> 04:58:52,020
career income that's scary because
6562
04:58:52,020 --> 04:58:53,820
what's going to happen to my kids you
6563
04:58:53,820 --> 04:58:55,560
know how are we going to pay for all the
6564
04:58:55,560 --> 04:58:56,638
expenses
6565
04:58:56,638 --> 04:58:59,160
so even though I say be Fearless that's
6566
04:58:59,160 --> 04:59:01,740
not exactly what I'm trying to get at
6567
04:59:01,740 --> 04:59:04,860
this is the Bayou right
6568
04:59:04,860 --> 04:59:06,600
um probably a bunch of you have been
6569
04:59:06,600 --> 04:59:08,700
there photographed it it's very
6570
04:59:08,700 --> 04:59:11,280
beautiful to photograph in Autumn I was
6571
04:59:11,280 --> 04:59:14,040
just there two days ago the cypress
6572
04:59:14,040 --> 04:59:15,958
trees change color this picture is
6573
04:59:15,958 --> 04:59:17,638
literally from maybe two or three days
6574
04:59:17,638 --> 04:59:18,900
ago
6575
04:59:18,900 --> 04:59:22,080
and um it's just such a glorious
6576
04:59:22,080 --> 04:59:25,260
atmosphere the water is really cold so
6577
04:59:25,260 --> 04:59:27,298
you know the alligators and poisonous
6578
04:59:27,298 --> 04:59:28,740
snakes and everything else that lives
6579
04:59:28,740 --> 04:59:31,138
down there is sort of sleeping for the
6580
04:59:31,138 --> 04:59:34,378
most part hibernating or so you hope and
6581
04:59:34,378 --> 04:59:36,180
you can sit in your kayak and you know
6582
04:59:36,180 --> 04:59:38,280
sort of enjoy that ethereal atmosphere
6583
04:59:38,280 --> 04:59:41,218
of going around the very first time I
6584
04:59:41,218 --> 04:59:43,560
went there that was about five years ago
6585
04:59:43,560 --> 04:59:45,958
I went with a guide who was well
6586
04:59:45,958 --> 04:59:48,060
experienced in kayaking knew the swamp
6587
04:59:48,060 --> 04:59:50,280
like the back of his hand and had done a
6588
04:59:50,280 --> 04:59:51,840
lot of Photography there
6589
04:59:51,840 --> 04:59:54,120
he was also a good one foot taller than
6590
04:59:54,120 --> 04:59:57,240
me and stronger so we get there and I'm
6591
04:59:57,240 --> 04:59:59,638
happily paddling away in the kayak you
6592
04:59:59,638 --> 05:00:01,560
know so happy that I'm doing a great job
6593
05:00:01,560 --> 05:00:04,200
he gets down into the water sets up his
6594
05:00:04,200 --> 05:00:05,940
tripod looks at me and he says what are
6595
05:00:05,940 --> 05:00:07,740
you doing you need to get out of your
6596
05:00:07,740 --> 05:00:10,560
kayak you need to get into the water you
6597
05:00:10,560 --> 05:00:12,480
need to set up your tripod and you need
6598
05:00:12,480 --> 05:00:14,820
to start doing long exposures
6599
05:00:14,820 --> 05:00:16,798
I thought about this for a second I was
6600
05:00:16,798 --> 05:00:18,298
getting plenty good pictures in the
6601
05:00:18,298 --> 05:00:19,620
kayak I was like is this really
6602
05:00:19,620 --> 05:00:20,700
necessary
6603
05:00:20,700 --> 05:00:23,638
like um I don't know about that then I
6604
05:00:23,638 --> 05:00:25,680
was like sapna you got to be Fearless
6605
05:00:25,680 --> 05:00:27,480
come on you got to step out of your
6606
05:00:27,480 --> 05:00:29,940
comfort zone you got to push yourself to
6607
05:00:29,940 --> 05:00:31,500
make these images
6608
05:00:31,500 --> 05:00:34,080
so I got out of the kayak set up my
6609
05:00:34,080 --> 05:00:36,540
tripod and started shooting
6610
05:00:36,540 --> 05:00:39,298
a realization crept in that the person
6611
05:00:39,298 --> 05:00:41,878
who's one foot taller than me the water
6612
05:00:41,878 --> 05:00:44,160
level comes only to his knees
6613
05:00:44,160 --> 05:00:47,458
for me it's up to my hips and I'm
6614
05:00:47,458 --> 05:00:49,740
thinking to myself hmm wonder if this
6615
05:00:49,740 --> 05:00:52,500
was a logical decision how am I going to
6616
05:00:52,500 --> 05:00:55,798
flip my legs back into the kayak without
6617
05:00:55,798 --> 05:00:58,020
tipping it over or getting my gear into
6618
05:00:58,020 --> 05:00:59,520
the water how's this going to be
6619
05:00:59,520 --> 05:01:02,458
accomplished then all of a sudden I feel
6620
05:01:02,458 --> 05:01:05,040
a little bit of coldness and wetness
6621
05:01:05,040 --> 05:01:08,458
at my feet guess what I bought some
6622
05:01:08,458 --> 05:01:10,740
cheap Raiders because I was being cheap
6623
05:01:10,740 --> 05:01:12,840
and they started leaking
6624
05:01:12,840 --> 05:01:15,480
so the Water started coming around my
6625
05:01:15,480 --> 05:01:18,600
feet next thing you know past my ankle
6626
05:01:18,600 --> 05:01:21,718
up my calf and the next thing I know I
6627
05:01:21,718 --> 05:01:24,298
have freezing water completely around my
6628
05:01:24,298 --> 05:01:26,580
legs if I thought it was difficult to
6629
05:01:26,580 --> 05:01:28,260
get into the kayak without the water
6630
05:01:28,260 --> 05:01:29,940
imagine what it would feel like with
6631
05:01:29,940 --> 05:01:32,760
water logged
6632
05:01:32,760 --> 05:01:34,378
legs there
6633
05:01:34,378 --> 05:01:36,240
and that's how people drown and die in
6634
05:01:36,240 --> 05:01:38,700
the swamp right so now I'm thinking now
6635
05:01:38,700 --> 05:01:40,680
that was a stupid decision
6636
05:01:40,680 --> 05:01:42,900
thinking I should be Fearless that was
6637
05:01:42,900 --> 05:01:45,298
an illogical stupid decision shouldn't
6638
05:01:45,298 --> 05:01:46,920
have done that
6639
05:01:46,920 --> 05:01:48,660
and as I'm thinking what am I going to
6640
05:01:48,660 --> 05:01:50,760
do now I'm in the middle of nowhere how
6641
05:01:50,760 --> 05:01:52,260
am I going to make it to the shore I
6642
05:01:52,260 --> 05:01:54,360
can't walk through this mud I can barely
6643
05:01:54,360 --> 05:01:57,060
move how am I going to get myself out of
6644
05:01:57,060 --> 05:02:00,240
this trouble in that instant I feel
6645
05:02:00,240 --> 05:02:05,360
something slithering between my legs
6646
05:02:05,878 --> 05:02:09,180
to this date I do not know if it was a
6647
05:02:09,180 --> 05:02:12,480
snake if it was an alligator or it was
6648
05:02:12,480 --> 05:02:15,000
my Pure Imagination I swear to God I
6649
05:02:15,000 --> 05:02:18,240
don't know but what I do now is that I
6650
05:02:18,240 --> 05:02:22,820
in that instant turned into Wonder Woman
6651
05:02:23,100 --> 05:02:26,580
I was able to lift my legs onto the
6652
05:02:26,580 --> 05:02:29,160
kayak 10 seconds flat second leg comes
6653
05:02:29,160 --> 05:02:31,798
on grab my tripod grab my camera out of
6654
05:02:31,798 --> 05:02:35,340
there paddling like I have a motorboat
6655
05:02:35,340 --> 05:02:38,760
so you know what fear is actually a
6656
05:02:38,760 --> 05:02:40,440
great motivator isn't it
6657
05:02:40,440 --> 05:02:43,560
so instead of saying Fearless here I am
6658
05:02:43,560 --> 05:02:45,900
photographing maybe I should tell you be
6659
05:02:45,900 --> 05:02:46,980
afraid
6660
05:02:46,980 --> 05:02:49,260
be very afraid sometimes that comes in
6661
05:02:49,260 --> 05:02:51,240
handy
6662
05:02:51,240 --> 05:02:53,400
but really what I'm trying to say is you
6663
05:02:53,400 --> 05:02:56,400
got away the risk versus the reward you
6664
05:02:56,400 --> 05:02:59,160
have to take baby steps we start off
6665
05:02:59,160 --> 05:03:02,218
with passion but we have to acquire the
6666
05:03:02,218 --> 05:03:04,740
knowledge we have to be persistent in
6667
05:03:04,740 --> 05:03:07,260
acquiring that knowledge and finally
6668
05:03:07,260 --> 05:03:10,740
gain the ability to go ahead and do what
6669
05:03:10,740 --> 05:03:13,560
we really want to do now a few years
6670
05:03:13,560 --> 05:03:16,560
later I understand the swamp I know that
6671
05:03:16,560 --> 05:03:18,360
you check with the tripod How deep the
6672
05:03:18,360 --> 05:03:20,340
water is before you get into it
6673
05:03:20,340 --> 05:03:22,200
you kind of dig around to make sure
6674
05:03:22,200 --> 05:03:24,718
there's no Gators or snakes around and
6675
05:03:24,718 --> 05:03:27,420
once you do that you can be out there in
6676
05:03:27,420 --> 05:03:29,100
the middle of the night and start
6677
05:03:29,100 --> 05:03:31,440
creating magical images where you can
6678
05:03:31,440 --> 05:03:33,420
light paint the cypress trees maybe even
6679
05:03:33,420 --> 05:03:35,940
catch some stars in the sky and it
6680
05:03:35,940 --> 05:03:38,878
becomes a truly wonderful experience but
6681
05:03:38,878 --> 05:03:41,400
it takes time to get there so what I
6682
05:03:41,400 --> 05:03:44,218
would like to say is it's going to be a
6683
05:03:44,218 --> 05:03:47,400
long haul if you want to indulge in the
6684
05:03:47,400 --> 05:03:49,560
business of Photography there are
6685
05:03:49,560 --> 05:03:51,420
certain steps that you will have to go
6686
05:03:51,420 --> 05:03:54,360
through be in it for the long run don't
6687
05:03:54,360 --> 05:03:56,940
expect quick results and the journey
6688
05:03:56,940 --> 05:04:00,240
will become rewarding eventually
6689
05:04:00,240 --> 05:04:02,878
brings us to tip number three
6690
05:04:02,878 --> 05:04:06,540
so when I first started photography I
6691
05:04:06,540 --> 05:04:08,820
actually did self-portraiture as you can
6692
05:04:08,820 --> 05:04:11,000
see
6693
05:04:11,120 --> 05:04:13,440
self-portraits in the environment how
6694
05:04:13,440 --> 05:04:15,298
many of you guys fell for that how many
6695
05:04:15,298 --> 05:04:18,320
of you think that's really me
6696
05:04:18,780 --> 05:04:20,940
it's always a pleasure when I put that
6697
05:04:20,940 --> 05:04:23,400
up and people don't go ha ha ha as soon
6698
05:04:23,400 --> 05:04:25,740
as I say self-portraiture so then I know
6699
05:04:25,740 --> 05:04:27,840
I'm doing okay
6700
05:04:27,840 --> 05:04:30,240
I never have a body that looked like
6701
05:04:30,240 --> 05:04:33,180
that that's that's a belly dancer you
6702
05:04:33,180 --> 05:04:34,138
know
6703
05:04:34,138 --> 05:04:36,120
um so I'm talking about finding your
6704
05:04:36,120 --> 05:04:38,638
Niche you know what is it that floats
6705
05:04:38,638 --> 05:04:40,560
your boat what is it that you're most
6706
05:04:40,560 --> 05:04:43,138
passionate about it's important to
6707
05:04:43,138 --> 05:04:46,680
establish that niche in order for you to
6708
05:04:46,680 --> 05:04:48,780
be successful in photography
6709
05:04:48,780 --> 05:04:51,860
say you needed a knee replacement right
6710
05:04:51,860 --> 05:04:55,740
would you go to an orthopedic surgeon or
6711
05:04:55,740 --> 05:04:58,620
would you go to maybe a family practice
6712
05:04:58,620 --> 05:04:59,638
guy
6713
05:04:59,638 --> 05:05:02,218
you would seek out the specialist right
6714
05:05:02,218 --> 05:05:05,820
you want to go to someone who is an
6715
05:05:05,820 --> 05:05:08,400
expert in what you are trying to
6716
05:05:08,400 --> 05:05:10,860
accomplish it's the same in photography
6717
05:05:10,860 --> 05:05:12,480
so whether you want to be a wedding
6718
05:05:12,480 --> 05:05:15,120
photographer or a newborn photographer
6719
05:05:15,120 --> 05:05:17,280
maternity whatever it is that is your
6720
05:05:17,280 --> 05:05:20,580
genre once you find your Niche you will
6721
05:05:20,580 --> 05:05:23,400
have to hone down your skills and show
6722
05:05:23,400 --> 05:05:25,860
people you're an expert in that
6723
05:05:25,860 --> 05:05:27,958
going back to this image you know we're
6724
05:05:27,958 --> 05:05:30,540
out there this was at Cliff House in San
6725
05:05:30,540 --> 05:05:32,340
Francisco which I'm sure a lot of you
6726
05:05:32,340 --> 05:05:34,320
know so we're standing on the Rocks
6727
05:05:34,320 --> 05:05:36,540
there and you know how cold San
6728
05:05:36,540 --> 05:05:38,820
Francisco gets this girl is covered in
6729
05:05:38,820 --> 05:05:41,400
Goosebumps but she's so intent on
6730
05:05:41,400 --> 05:05:43,378
getting that portrait for her website
6731
05:05:43,378 --> 05:05:45,420
she's standing there and I'm using her
6732
05:05:45,420 --> 05:05:48,600
boyfriend to hold on the reflector
6733
05:05:48,600 --> 05:05:51,240
and throw some golden light on her we're
6734
05:05:51,240 --> 05:05:53,280
very immersed in you know making this
6735
05:05:53,280 --> 05:05:55,980
image and then when I'm done I turn
6736
05:05:55,980 --> 05:05:59,160
around and realize there's five tourist
6737
05:05:59,160 --> 05:06:01,260
buses behind me
6738
05:06:01,260 --> 05:06:03,360
and there are about a hundred people
6739
05:06:03,360 --> 05:06:06,320
lined up all with their cameras out
6740
05:06:06,320 --> 05:06:12,500
Smiles year to year going ah California
6741
05:06:13,020 --> 05:06:15,600
I know I made Wendy happy that day but I
6742
05:06:15,600 --> 05:06:17,340
must say I made a lot more people happy
6743
05:06:17,340 --> 05:06:19,138
that day
6744
05:06:19,138 --> 05:06:21,958
so finding your Niche I even tried my
6745
05:06:21,958 --> 05:06:25,020
hand at newborn photography you see what
6746
05:06:25,020 --> 05:06:27,420
I did there my hand at newborn
6747
05:06:27,420 --> 05:06:29,580
photography
6748
05:06:29,580 --> 05:06:32,580
and I am a pediatric radiologist by
6749
05:06:32,580 --> 05:06:34,080
training which means I work with
6750
05:06:34,080 --> 05:06:36,420
newborns I scan them for hip dysplasias
6751
05:06:36,420 --> 05:06:38,458
and they usually come to me when they're
6752
05:06:38,458 --> 05:06:40,440
six weeks old so I'm like I know how to
6753
05:06:40,440 --> 05:06:42,660
handle babies and manipulate their hips
6754
05:06:42,660 --> 05:06:44,820
how hard can it be to take their
6755
05:06:44,820 --> 05:06:47,218
pictures so I dappled a newborn
6756
05:06:47,218 --> 05:06:49,740
photography the more I did newborn
6757
05:06:49,740 --> 05:06:52,080
photography the more my expression
6758
05:06:52,080 --> 05:06:55,320
became like that of that babies
6759
05:06:55,320 --> 05:06:58,798
I was like it wasn't really my thing you
6760
05:06:58,798 --> 05:07:00,360
know so these are all the things I tried
6761
05:07:00,360 --> 05:07:03,000
portrait event Street environmental
6762
05:07:03,000 --> 05:07:05,820
portraits and then gradually the people
6763
05:07:05,820 --> 05:07:07,980
in my picture started getting smaller
6764
05:07:07,980 --> 05:07:10,680
and smaller and smaller and finally they
6765
05:07:10,680 --> 05:07:13,080
just disappeared altogether
6766
05:07:13,080 --> 05:07:15,298
but this goes back to that purpose I was
6767
05:07:15,298 --> 05:07:17,700
talking about where if I want to display
6768
05:07:17,700 --> 05:07:20,218
images in a hospital obviously I cannot
6769
05:07:20,218 --> 05:07:22,260
be shooting people I have to be shooting
6770
05:07:22,260 --> 05:07:25,980
something find a niche where it'll serve
6771
05:07:25,980 --> 05:07:27,840
my purpose so that's what I encourage
6772
05:07:27,840 --> 05:07:30,180
you to do by the way if you haven't
6773
05:07:30,180 --> 05:07:32,218
heard the good news we have seven feet
6774
05:07:32,218 --> 05:07:34,138
of snow coming this week to the Eastern
6775
05:07:34,138 --> 05:07:37,378
Sierra which means this scene is about
6776
05:07:37,378 --> 05:07:40,200
to unfold people I say we all just jump
6777
05:07:40,200 --> 05:07:41,820
into the cars and right there after this
6778
05:07:41,820 --> 05:07:43,440
conference
6779
05:07:43,440 --> 05:07:46,440
okay moving on
6780
05:07:46,440 --> 05:07:49,138
I don't like slides with a lot of text I
6781
05:07:49,138 --> 05:07:51,540
tend to tune them out so I apologize for
6782
05:07:51,540 --> 05:07:53,700
this but I just wanted to put this out
6783
05:07:53,700 --> 05:07:56,520
there to say there are so many different
6784
05:07:56,520 --> 05:07:59,940
ways you can monetize your photography I
6785
05:07:59,940 --> 05:08:02,820
like to divide it into two main arms the
6786
05:08:02,820 --> 05:08:04,920
side that is image making sort of and
6787
05:08:04,920 --> 05:08:07,560
the size that is educational and these
6788
05:08:07,560 --> 05:08:10,138
are not mutually exclusive so you will
6789
05:08:10,138 --> 05:08:11,940
have to ask yourself
6790
05:08:11,940 --> 05:08:14,340
what do I do well
6791
05:08:14,340 --> 05:08:16,798
once you answer that question
6792
05:08:16,798 --> 05:08:19,200
then you can start to explore what are
6793
05:08:19,200 --> 05:08:21,120
the different Avenues I can use to
6794
05:08:21,120 --> 05:08:23,700
monetize my photography I like to teach
6795
05:08:23,700 --> 05:08:27,180
so for me workshops are a great way to
6796
05:08:27,180 --> 05:08:28,620
do it
6797
05:08:28,620 --> 05:08:31,020
um and if you are an Explorer perhaps
6798
05:08:31,020 --> 05:08:34,320
guiding is a good thing to do if you
6799
05:08:34,320 --> 05:08:36,298
just like making reels or something you
6800
05:08:36,298 --> 05:08:38,638
know content creation if you like to
6801
05:08:38,638 --> 05:08:40,560
collaborate with Brands I mean so many
6802
05:08:40,560 --> 05:08:42,600
ways I think when I last Googled it it
6803
05:08:42,600 --> 05:08:45,000
said 56 different ways to make money in
6804
05:08:45,000 --> 05:08:46,680
photography or something like that so I
6805
05:08:46,680 --> 05:08:48,780
don't have to go through that list but I
6806
05:08:48,780 --> 05:08:51,120
do want us all to reflect on the
6807
05:08:51,120 --> 05:08:53,340
strengths and weaknesses we have and how
6808
05:08:53,340 --> 05:08:56,340
we can hone down on the niche that
6809
05:08:56,340 --> 05:08:58,860
should be ours in this field
6810
05:08:58,860 --> 05:09:01,260
let's take print sales for example you
6811
05:09:01,260 --> 05:09:03,900
go well sapna that's all fine and dandy
6812
05:09:03,900 --> 05:09:06,780
I make good pictures but you need to
6813
05:09:06,780 --> 05:09:09,120
tell me where I can sell my prints
6814
05:09:09,120 --> 05:09:11,280
because there is so much competition yes
6815
05:09:11,280 --> 05:09:13,138
there is this image that you're looking
6816
05:09:13,138 --> 05:09:15,840
at on the left hand side last light on
6817
05:09:15,840 --> 05:09:17,700
Horsetail Falls we know about this
6818
05:09:17,700 --> 05:09:19,340
phenomena right we're all California
6819
05:09:19,340 --> 05:09:22,080
Californians so we know about this Galen
6820
05:09:22,080 --> 05:09:24,660
created this image
6821
05:09:24,660 --> 05:09:29,700
in 1973 at that time back in 1959 Ansel
6822
05:09:29,700 --> 05:09:31,378
Adams had photographed this phenomena
6823
05:09:31,378 --> 05:09:33,420
but he did it in gray tones black and
6824
05:09:33,420 --> 05:09:35,040
white nobody really
6825
05:09:35,040 --> 05:09:37,560
appreciated that image and then Galen
6826
05:09:37,560 --> 05:09:40,138
comes around and he creates this image
6827
05:09:40,138 --> 05:09:43,680
in 1973 and if I can use the term it
6828
05:09:43,680 --> 05:09:46,798
went viral even back then since then it
6829
05:09:46,798 --> 05:09:49,560
has inspired so many of us to go back
6830
05:09:49,560 --> 05:09:52,740
there and shoot these images right Galen
6831
05:09:52,740 --> 05:09:55,620
sold hundreds of copies of that print
6832
05:09:55,620 --> 05:09:59,638
what is the chance that you or I have a
6833
05:09:59,638 --> 05:10:01,980
chance to sell this picture now
6834
05:10:01,980 --> 05:10:05,160
very low why is that because we are not
6835
05:10:05,160 --> 05:10:07,500
being innovators we are emulating
6836
05:10:07,500 --> 05:10:10,138
something that has already been done so
6837
05:10:10,138 --> 05:10:12,600
when we talk about print sales we have
6838
05:10:12,600 --> 05:10:15,360
to be creating art that is unique that
6839
05:10:15,360 --> 05:10:18,240
is original and that is needed in the
6840
05:10:18,240 --> 05:10:21,298
space that you're trying to Target
6841
05:10:21,298 --> 05:10:24,540
maintaining high quality and networking
6842
05:10:24,540 --> 05:10:26,878
through art shows I know I have friends
6843
05:10:26,878 --> 05:10:29,820
who go from art show to art show with
6844
05:10:29,820 --> 05:10:32,520
tons of prints in their truck and
6845
05:10:32,520 --> 05:10:34,138
they're good at marketing at sales can
6846
05:10:34,138 --> 05:10:36,540
you do that then yes print sales would
6847
05:10:36,540 --> 05:10:38,458
be one way to go
6848
05:10:38,458 --> 05:10:40,680
but I feel it's important to start
6849
05:10:40,680 --> 05:10:43,020
locally right where you are I have a
6850
05:10:43,020 --> 05:10:46,020
client sister Grace she's a nun but she
6851
05:10:46,020 --> 05:10:48,480
likes photography I should say and she
6852
05:10:48,480 --> 05:10:50,580
likes photography so what she did is she
6853
05:10:50,580 --> 05:10:52,020
bought a used camera from the church
6854
05:10:52,020 --> 05:10:53,700
went out into the garden started
6855
05:10:53,700 --> 05:10:55,320
creating images and before you know it
6856
05:10:55,320 --> 05:10:58,160
she had a collection of floral images
6857
05:10:58,160 --> 05:11:00,718
then she was like what do I do with my
6858
05:11:00,718 --> 05:11:01,878
images now
6859
05:11:01,878 --> 05:11:04,620
aha what if I put them on the cover of
6860
05:11:04,620 --> 05:11:06,780
hymn books people come into the church
6861
05:11:06,780 --> 05:11:09,180
they need a cover for the hymn books so
6862
05:11:09,180 --> 05:11:11,100
she put them out before you know it it
6863
05:11:11,100 --> 05:11:12,718
was not just one church or two church
6864
05:11:12,718 --> 05:11:14,580
now there's a whole region of churches
6865
05:11:14,580 --> 05:11:17,400
that are using her cover for the hymn
6866
05:11:17,400 --> 05:11:19,440
books and the next thing she was like
6867
05:11:19,440 --> 05:11:22,320
let me be a little bit more ambitious
6868
05:11:22,320 --> 05:11:25,200
about this what if I can generate
6869
05:11:25,200 --> 05:11:28,980
tens of thousands of dollars to build an
6870
05:11:28,980 --> 05:11:32,580
orphanage in Africa she had gone for a
6871
05:11:32,580 --> 05:11:35,160
mission to Africa seen the conditions
6872
05:11:35,160 --> 05:11:37,020
there and she felt moved by it and said
6873
05:11:37,020 --> 05:11:39,120
I have a greater purpose in life now I
6874
05:11:39,120 --> 05:11:41,520
want to use my photography to generate
6875
05:11:41,520 --> 05:11:45,540
enough funds to fund this orphanage so
6876
05:11:45,540 --> 05:11:47,458
she comes back she collects all those
6877
05:11:47,458 --> 05:11:49,138
floral images that she used for the hymn
6878
05:11:49,138 --> 05:11:51,240
books and says I'm going to make a photo
6879
05:11:51,240 --> 05:11:53,878
book out of this by now people who came
6880
05:11:53,878 --> 05:11:56,520
to the church saw her work so as luck
6881
05:11:56,520 --> 05:11:58,260
would have it a Publishing Company came
6882
05:11:58,260 --> 05:11:59,820
forward and said that's a noble cause
6883
05:11:59,820 --> 05:12:02,160
we'll publish that book for you and they
6884
05:12:02,160 --> 05:12:05,040
did and then a very wealthy family came
6885
05:12:05,040 --> 05:12:06,958
in and said well that's a noble cause
6886
05:12:06,958 --> 05:12:09,718
we'll buy 75 of the books that you're
6887
05:12:09,718 --> 05:12:12,060
going to publish and 25 can go to the
6888
05:12:12,060 --> 05:12:13,378
rest next thing you know she has the
6889
05:12:13,378 --> 05:12:15,600
orphanage up and running in Africa
6890
05:12:15,600 --> 05:12:19,320
so you see wherever you are there are
6891
05:12:19,320 --> 05:12:21,060
opportunities but we need to think
6892
05:12:21,060 --> 05:12:24,420
outside the box and say what can I do to
6893
05:12:24,420 --> 05:12:26,280
make this work for me and you start
6894
05:12:26,280 --> 05:12:29,100
small and then scale up
6895
05:12:29,100 --> 05:12:32,280
which brings us to tip number four a
6896
05:12:32,280 --> 05:12:34,798
business plan did I have a business plan
6897
05:12:34,798 --> 05:12:37,680
when I first started monetizing images
6898
05:12:37,680 --> 05:12:40,740
no most of us don't is it absolutely
6899
05:12:40,740 --> 05:12:43,920
essential to have one no but it's nice
6900
05:12:43,920 --> 05:12:46,860
to have a road map isn't it
6901
05:12:46,860 --> 05:12:50,040
so all that a business plan does is
6902
05:12:50,040 --> 05:12:53,520
forces you to sit down reflect upon your
6903
05:12:53,520 --> 05:12:55,798
journey in photography and ask yourself
6904
05:12:55,798 --> 05:12:59,218
where am I headed on this journey
6905
05:12:59,218 --> 05:13:01,560
so if you have a description of the
6906
05:13:01,560 --> 05:13:03,780
business who you essentially are what
6907
05:13:03,780 --> 05:13:05,700
are the products and services you offer
6908
05:13:05,700 --> 05:13:09,298
who is your target audience how are you
6909
05:13:09,298 --> 05:13:10,680
going to reach them what is your
6910
05:13:10,680 --> 05:13:12,900
marketing strategy what are your goals
6911
05:13:12,900 --> 05:13:15,060
what are you going to go do for in the
6912
05:13:15,060 --> 05:13:16,860
next six months in the next year what
6913
05:13:16,860 --> 05:13:18,060
are you going to do in another five
6914
05:13:18,060 --> 05:13:21,540
years having that sort of discipline and
6915
05:13:21,540 --> 05:13:24,540
setting yourself goals makes it easier
6916
05:13:24,540 --> 05:13:28,138
to travel in this business world so I
6917
05:13:28,138 --> 05:13:31,320
suggest we all do that
6918
05:13:31,320 --> 05:13:34,500
and that brings us to tip number five
6919
05:13:34,500 --> 05:13:36,660
I can't just be talking about these dry
6920
05:13:36,660 --> 05:13:38,520
topics without talking about the images
6921
05:13:38,520 --> 05:13:41,040
guys isn't this a spectacular image so
6922
05:13:41,040 --> 05:13:42,718
let me just pause for a second and talk
6923
05:13:42,718 --> 05:13:45,660
about this this is degvlay in Namibia
6924
05:13:45,660 --> 05:13:48,900
okay so there is a river that sort of
6925
05:13:48,900 --> 05:13:51,540
comes towards the ocean travels through
6926
05:13:51,540 --> 05:13:53,340
the desert and never really makes to the
6927
05:13:53,340 --> 05:13:55,020
ocean and just dries up so it's like
6928
05:13:55,020 --> 05:13:57,420
huge salt pan and in the middle of the
6929
05:13:57,420 --> 05:14:00,780
salt pan these dead trees are So
6930
05:14:00,780 --> 05:14:02,520
Graceful in their architecture so that's
6931
05:14:02,520 --> 05:14:04,860
what people go to photograph the trick
6932
05:14:04,860 --> 05:14:08,420
here is to wait till the light
6933
05:14:08,420 --> 05:14:11,280
traverses in such a way that the salt
6934
05:14:11,280 --> 05:14:13,020
pan is in Shadow
6935
05:14:13,020 --> 05:14:16,740
and the Dune behind it is in light so
6936
05:14:16,740 --> 05:14:18,780
that's what we do here wait for that
6937
05:14:18,780 --> 05:14:20,940
right decisive moment and then you get
6938
05:14:20,940 --> 05:14:23,458
this nice separation between warm and
6939
05:14:23,458 --> 05:14:26,340
cold and this beautiful minimalistic
6940
05:14:26,340 --> 05:14:28,260
image
6941
05:14:28,260 --> 05:14:31,080
so one of the most important steps in
6942
05:14:31,080 --> 05:14:33,298
the business of Photography is to have a
6943
05:14:33,298 --> 05:14:35,100
really good website you know people
6944
05:14:35,100 --> 05:14:37,620
often just brush that aside they say I
6945
05:14:37,620 --> 05:14:39,600
have it on Instagram I have it on Flickr
6946
05:14:39,600 --> 05:14:43,620
or whatever no because you need a
6947
05:14:43,620 --> 05:14:45,958
website in order for you to look
6948
05:14:45,958 --> 05:14:47,638
legitimate in order for you to look
6949
05:14:47,638 --> 05:14:49,378
professional in order for you to go
6950
05:14:49,378 --> 05:14:51,240
ahead with the legal implications that
6951
05:14:51,240 --> 05:14:52,860
will develop in the business of
6952
05:14:52,860 --> 05:14:54,000
photography
6953
05:14:54,000 --> 05:14:55,860
so what does a website need to do
6954
05:14:55,860 --> 05:14:58,320
another image from the Bayou
6955
05:14:58,320 --> 05:15:00,240
some of the things are still very
6956
05:15:00,240 --> 05:15:01,740
intuitive isn't it you want it to be
6957
05:15:01,740 --> 05:15:03,540
reliable and efficient it has to be
6958
05:15:03,540 --> 05:15:05,400
aesthetic you have to be able to manage
6959
05:15:05,400 --> 05:15:06,298
it
6960
05:15:06,298 --> 05:15:08,580
but some of the more important things
6961
05:15:08,580 --> 05:15:10,440
that people tend to neglect when they
6962
05:15:10,440 --> 05:15:13,020
first start a website is one it should
6963
05:15:13,020 --> 05:15:15,298
be tied to an e-commerce platform so
6964
05:15:15,298 --> 05:15:17,400
even if you don't have anything to sell
6965
05:15:17,400 --> 05:15:19,680
at this point the idea is that you're
6966
05:15:19,680 --> 05:15:21,540
setting yourself a goal where you will
6967
05:15:21,540 --> 05:15:23,760
generate an income from the work or
6968
05:15:23,760 --> 05:15:25,378
products or services that you're
6969
05:15:25,378 --> 05:15:27,718
offering on the website so when you're
6970
05:15:27,718 --> 05:15:29,760
developing a website keep that in the
6971
05:15:29,760 --> 05:15:31,740
back of your mind and say I need to be
6972
05:15:31,740 --> 05:15:34,560
able to integrate an e-commerce platform
6973
05:15:34,560 --> 05:15:36,480
so you could do that on something like
6974
05:15:36,480 --> 05:15:38,940
Wix or Squarespace and have like an
6975
05:15:38,940 --> 05:15:40,500
integrated platform from the start
6976
05:15:40,500 --> 05:15:42,718
smugmark does that too but if you're
6977
05:15:42,718 --> 05:15:44,580
using a WordPress or something that is
6978
05:15:44,580 --> 05:15:48,120
more custom then you have to go and Link
6979
05:15:48,120 --> 05:15:50,100
a Shopify or something like that an
6980
05:15:50,100 --> 05:15:52,138
e-commerce platform has to be linked
6981
05:15:52,138 --> 05:15:54,900
from the very beginning to your website
6982
05:15:54,900 --> 05:15:56,638
and the other thing I would highly
6983
05:15:56,638 --> 05:15:58,680
encourage you to do is to have a
6984
05:15:58,680 --> 05:16:00,480
newsletter sign up right because
6985
05:16:00,480 --> 05:16:02,458
Instagram changes its algorithm every
6986
05:16:02,458 --> 05:16:04,320
two three months all social media
6987
05:16:04,320 --> 05:16:06,480
platforms do that how are you going to
6988
05:16:06,480 --> 05:16:08,400
reach your target audience the
6989
05:16:08,400 --> 05:16:10,138
newsletter is where they're coming and
6990
05:16:10,138 --> 05:16:13,138
subscribing to you and that there is no
6991
05:16:13,138 --> 05:16:14,940
algorithm so you when when you send
6992
05:16:14,940 --> 05:16:16,440
something out you know you have a
6993
05:16:16,440 --> 05:16:19,378
captive audience so ask people encourage
6994
05:16:19,378 --> 05:16:21,360
people to sign up for the newsletter and
6995
05:16:21,360 --> 05:16:23,458
always share your testimonials it's kind
6996
05:16:23,458 --> 05:16:24,718
of like you know when you go on Amazon
6997
05:16:24,718 --> 05:16:26,458
and you're looking at the Amazon rating
6998
05:16:26,458 --> 05:16:28,020
before you buy something
6999
05:16:28,020 --> 05:16:29,820
similar to that people come to your
7000
05:16:29,820 --> 05:16:31,080
website they're going to look at the
7001
05:16:31,080 --> 05:16:32,940
testimonials what do others have to say
7002
05:16:32,940 --> 05:16:35,280
so if they come to my website and say we
7003
05:16:35,280 --> 05:16:36,900
want to take a sapner ready Workshop
7004
05:16:36,900 --> 05:16:39,180
like what did the others say about the
7005
05:16:39,180 --> 05:16:41,040
workshop experience and I have the
7006
05:16:41,040 --> 05:16:42,780
unique advantage of sharing just the
7007
05:16:42,780 --> 05:16:44,580
good testimonials so I can make it look
7008
05:16:44,580 --> 05:16:47,160
really good right in terms of rating so
7009
05:16:47,160 --> 05:16:50,638
definitely take advantage of that
7010
05:16:50,638 --> 05:16:52,740
number six I want to talk a little bit
7011
05:16:52,740 --> 05:16:54,840
about the business structure let's just
7012
05:16:54,840 --> 05:16:56,458
look at this image for a second because
7013
05:16:56,458 --> 05:16:58,080
I know if I talk only about business
7014
05:16:58,080 --> 05:17:00,540
you'll fall asleep so look at the image
7015
05:17:00,540 --> 05:17:03,600
this is again these giant sand dunes are
7016
05:17:03,600 --> 05:17:06,180
hundreds of feet high and the way the
7017
05:17:06,180 --> 05:17:08,340
light falls of them gives a beautiful
7018
05:17:08,340 --> 05:17:11,820
separation between warm and cool colors
7019
05:17:11,820 --> 05:17:14,940
and the trees add a sense of scale
7020
05:17:14,940 --> 05:17:18,500
a business structure is how you want to
7021
05:17:18,500 --> 05:17:21,298
make your business entity look so what
7022
05:17:21,298 --> 05:17:22,560
does that mean what are the startup
7023
05:17:22,560 --> 05:17:24,540
costs you want to incur what are the
7024
05:17:24,540 --> 05:17:25,980
government regulations you're willing to
7025
05:17:25,980 --> 05:17:28,500
endure what kind of liability protection
7026
05:17:28,500 --> 05:17:30,298
you're looking at and what are the tax
7027
05:17:30,298 --> 05:17:33,000
implications if you get nothing else
7028
05:17:33,000 --> 05:17:35,160
from this talk I want you to get what
7029
05:17:35,160 --> 05:17:37,080
I'm about to say next
7030
05:17:37,080 --> 05:17:39,900
I encourage you all when you start your
7031
05:17:39,900 --> 05:17:42,660
business in photography to do a limited
7032
05:17:42,660 --> 05:17:45,718
liability company for a lot of us we
7033
05:17:45,718 --> 05:17:48,180
have other assets that we would like to
7034
05:17:48,180 --> 05:17:52,020
protect okay to put it very simply small
7035
05:17:52,020 --> 05:17:54,958
businesses have two business structures
7036
05:17:54,958 --> 05:17:57,480
one is sole proprietorship and the other
7037
05:17:57,480 --> 05:18:01,138
is an LLC in a sole proprietorship there
7038
05:18:01,138 --> 05:18:03,360
is a single owner
7039
05:18:03,360 --> 05:18:06,540
a single manager he's everything
7040
05:18:06,540 --> 05:18:11,000
and if that business entity gets sued
7041
05:18:11,000 --> 05:18:14,458
all that the owner has will be sued
7042
05:18:14,458 --> 05:18:16,560
which means the personal assets the car
7043
05:18:16,560 --> 05:18:18,600
the house the personal bank balance
7044
05:18:18,600 --> 05:18:22,378
everything is liable in an LLC what
7045
05:18:22,378 --> 05:18:24,718
you're essentially doing is separating
7046
05:18:24,718 --> 05:18:28,080
your personal individual assets from the
7047
05:18:28,080 --> 05:18:30,360
business assets you're no longer
7048
05:18:30,360 --> 05:18:33,000
responsible if the business does get
7049
05:18:33,000 --> 05:18:36,000
sued what ends up happening is they can
7050
05:18:36,000 --> 05:18:37,740
only come after the assets of the
7051
05:18:37,740 --> 05:18:39,660
business but not your personal assets
7052
05:18:39,660 --> 05:18:42,420
and this is sort of important it's very
7053
05:18:42,420 --> 05:18:45,000
easy to do you just go to Legal Zoom if
7054
05:18:45,000 --> 05:18:46,798
you want if you don't want to hire
7055
05:18:46,798 --> 05:18:49,680
somebody to do it for you takes about I
7056
05:18:49,680 --> 05:18:52,020
swear less than 10 minutes to set it up
7057
05:18:52,020 --> 05:18:54,120
you shoot it off to Legal Zoom they take
7058
05:18:54,120 --> 05:18:56,400
60 bucks they send you back some forms
7059
05:18:56,400 --> 05:18:58,440
another less than 100 bucks to the
7060
05:18:58,440 --> 05:19:00,060
government forms a couple of forms are
7061
05:19:00,060 --> 05:19:01,620
submitted and then 10 days later you
7062
05:19:01,620 --> 05:19:04,500
have your own LLC super easy to do I
7063
05:19:04,500 --> 05:19:05,878
actually went through it to make sure
7064
05:19:05,878 --> 05:19:07,378
that I wasn't telling you something that
7065
05:19:07,378 --> 05:19:09,060
was not true
7066
05:19:09,060 --> 05:19:10,798
the advantage of limited personal
7067
05:19:10,798 --> 05:19:12,540
liability is that there is less
7068
05:19:12,540 --> 05:19:14,700
paperwork there's no shareholders and
7069
05:19:14,700 --> 05:19:16,920
you don't have to hold meetings and all
7070
05:19:16,920 --> 05:19:19,138
of that stuff there is a tax advantage
7071
05:19:19,138 --> 05:19:22,560
right because remember once you are an
7072
05:19:22,560 --> 05:19:27,600
LLC you are now eligible to show losses
7073
05:19:27,600 --> 05:19:30,840
so all that gear you buy you know all
7074
05:19:30,840 --> 05:19:33,298
those trips you're having they're all
7075
05:19:33,298 --> 05:19:35,280
now tax write-offs
7076
05:19:35,280 --> 05:19:37,320
yeah especially when you're just
7077
05:19:37,320 --> 05:19:38,878
starting out and you have another income
7078
05:19:38,878 --> 05:19:40,680
that you're trying to protect and sort
7079
05:19:40,680 --> 05:19:42,600
of get a break with all the expenses
7080
05:19:42,600 --> 05:19:45,480
that you're incurring in photography for
7081
05:19:45,480 --> 05:19:48,000
three consecutive years you don't have
7082
05:19:48,000 --> 05:19:50,100
to show a profit in the business of
7083
05:19:50,100 --> 05:19:52,920
Photography that's a huge Advantage
7084
05:19:52,920 --> 05:19:55,138
right you can acquire all of the gear
7085
05:19:55,138 --> 05:19:57,718
you need in that time after the three
7086
05:19:57,718 --> 05:20:00,600
years if you show intent you have a
7087
05:20:00,600 --> 05:20:03,120
website you have made a few sales you're
7088
05:20:03,120 --> 05:20:04,980
trying to sell stuff but it's not
7089
05:20:04,980 --> 05:20:06,840
working out you're still incurring a
7090
05:20:06,840 --> 05:20:08,940
little bit of a loss you can still show
7091
05:20:08,940 --> 05:20:11,100
that I know people who have dragged it
7092
05:20:11,100 --> 05:20:13,138
out for five years but talk to your
7093
05:20:13,138 --> 05:20:15,540
accountant I am no accountant so talk to
7094
05:20:15,540 --> 05:20:17,820
your accountant and ask what is the best
7095
05:20:17,820 --> 05:20:20,400
way to go about doing this I mean the
7096
05:20:20,400 --> 05:20:22,560
cars you buy the laptops you know
7097
05:20:22,560 --> 05:20:24,540
there's so much stuff that goes into the
7098
05:20:24,540 --> 05:20:26,878
business of Photography that becomes a
7099
05:20:26,878 --> 05:20:29,100
deductible expense that's one of the
7100
05:20:29,100 --> 05:20:31,560
biggest advantages of having an LLC
7101
05:20:31,560 --> 05:20:34,320
having a website and showing intention
7102
05:20:34,320 --> 05:20:36,840
to actually really monetize your
7103
05:20:36,840 --> 05:20:38,940
photography if at the end of five years
7104
05:20:38,940 --> 05:20:40,500
you find you're still struggling maybe
7105
05:20:40,500 --> 05:20:42,298
maybe they were not cut out for the
7106
05:20:42,298 --> 05:20:44,340
business or photography but at least we
7107
05:20:44,340 --> 05:20:46,260
have that amount of time to figure out
7108
05:20:46,260 --> 05:20:49,280
what we're going to do with it
7109
05:20:49,620 --> 05:20:52,080
building your brand you know the minute
7110
05:20:52,080 --> 05:20:54,718
you say I am going to pursue the
7111
05:20:54,718 --> 05:20:56,940
business of Photography you actually
7112
05:20:56,940 --> 05:21:00,540
become a brand you as an individual are
7113
05:21:00,540 --> 05:21:03,000
now a brand
7114
05:21:03,000 --> 05:21:05,940
so you have to reflect what a good brand
7115
05:21:05,940 --> 05:21:09,000
would reflect quality Integrity offer a
7116
05:21:09,000 --> 05:21:11,878
unique value make sure you retain your
7117
05:21:11,878 --> 05:21:13,980
customers and your clients and
7118
05:21:13,980 --> 05:21:16,378
networking you want to send out positive
7119
05:21:16,378 --> 05:21:18,600
vibes to everyone involved and have
7120
05:21:18,600 --> 05:21:20,878
brand collaborations
7121
05:21:20,878 --> 05:21:23,638
I know people always ask me this sapna
7122
05:21:23,638 --> 05:21:26,218
how do you get to Brand collaborations
7123
05:21:26,218 --> 05:21:28,020
because that sounds like a sweet deal
7124
05:21:28,020 --> 05:21:29,160
right
7125
05:21:29,160 --> 05:21:31,798
I am a Sony Ambassador I'm an ambassador
7126
05:21:31,798 --> 05:21:34,560
for gurager and an ambassador for Nissi
7127
05:21:34,560 --> 05:21:38,040
I work with b h and Adobe as an educator
7128
05:21:38,040 --> 05:21:40,500
and for Flickr photo pills heat company
7129
05:21:40,500 --> 05:21:43,260
and some other companies work as a
7130
05:21:43,260 --> 05:21:44,940
content creator
7131
05:21:44,940 --> 05:21:46,680
how did this come about
7132
05:21:46,680 --> 05:21:48,660
I'm going to tell you frankly how this
7133
05:21:48,660 --> 05:21:51,180
happened I did not chase after any of
7134
05:21:51,180 --> 05:21:53,160
these things particularly
7135
05:21:53,160 --> 05:21:56,638
I was using agura gear camera bag for
7136
05:21:56,638 --> 05:21:59,400
five to seven years and just posting
7137
05:21:59,400 --> 05:22:01,680
pictures of myself carrying the bag on
7138
05:22:01,680 --> 05:22:03,840
social media platforms before somebody
7139
05:22:03,840 --> 05:22:06,360
in uruguer noticed it I did not even tag
7140
05:22:06,360 --> 05:22:08,400
them mention them or anything but
7141
05:22:08,400 --> 05:22:10,260
somebody noticed and said this girl is
7142
05:22:10,260 --> 05:22:12,780
using the girl gear bag they reached out
7143
05:22:12,780 --> 05:22:14,820
and said would you like to be a brand
7144
05:22:14,820 --> 05:22:17,218
ambassador I have I would like to
7145
05:22:17,218 --> 05:22:19,378
believe that it was those images that I
7146
05:22:19,378 --> 05:22:21,780
posted on social media had a certain
7147
05:22:21,780 --> 05:22:24,480
amount of quality to them that they felt
7148
05:22:24,480 --> 05:22:27,540
she can be a representative of our brand
7149
05:22:27,540 --> 05:22:31,260
so it was a very organic experience
7150
05:22:31,260 --> 05:22:34,260
for Sony what they do is they actually
7151
05:22:34,260 --> 05:22:36,660
like big
7152
05:22:36,660 --> 05:22:39,000
camera companies they have Scouts
7153
05:22:39,000 --> 05:22:41,160
they're actively looking for brand
7154
05:22:41,160 --> 05:22:43,500
ambassadors because we are the ones who
7155
05:22:43,500 --> 05:22:45,600
Market the products right so they have
7156
05:22:45,600 --> 05:22:48,540
Scouts these Scouts are keeping an eye
7157
05:22:48,540 --> 05:22:52,500
out for your posts so say you're using a
7158
05:22:52,500 --> 05:22:55,260
Sony camera and you post and you say I
7159
05:22:55,260 --> 05:22:57,660
use the a7r4 with such and such a lens
7160
05:22:57,660 --> 05:22:59,878
and you know these filters and this
7161
05:22:59,878 --> 05:23:02,340
tripod those brands are paying attention
7162
05:23:02,340 --> 05:23:04,740
and when you get traction on social
7163
05:23:04,740 --> 05:23:07,320
media they go this person would be a
7164
05:23:07,320 --> 05:23:10,080
good representative for our brand so
7165
05:23:10,080 --> 05:23:11,360
having
7166
05:23:11,360 --> 05:23:14,700
shown chronicity you know a time frame
7167
05:23:14,700 --> 05:23:16,500
over which you're using these products
7168
05:23:16,500 --> 05:23:19,100
being honest about it
7169
05:23:19,100 --> 05:23:21,958
investing your time and saying this is a
7170
05:23:21,958 --> 05:23:23,820
really good quality product
7171
05:23:23,820 --> 05:23:26,280
and then the most important thing that
7172
05:23:26,280 --> 05:23:28,620
people sometimes forget is your online
7173
05:23:28,620 --> 05:23:31,740
persona Brands don't like it if you're
7174
05:23:31,740 --> 05:23:34,500
heavily opinionated or get into fights
7175
05:23:34,500 --> 05:23:37,080
or arguments you know or somebody gives
7176
05:23:37,080 --> 05:23:38,760
you a suggestion and you're like you can
7177
05:23:38,760 --> 05:23:40,680
go suck an orange I'll post whatever I
7178
05:23:40,680 --> 05:23:43,080
want to post you know you might feel
7179
05:23:43,080 --> 05:23:45,840
that on the inside but realize that you
7180
05:23:45,840 --> 05:23:47,940
are now a brand you're not an individual
7181
05:23:47,940 --> 05:23:51,000
and therefore what comes out on your
7182
05:23:51,000 --> 05:23:54,780
online platform should be clean
7183
05:23:54,780 --> 05:23:57,000
and it should not you know in any way
7184
05:23:57,000 --> 05:23:59,638
show lack of humility or lack of
7185
05:23:59,638 --> 05:24:01,440
professionalism and if you do that
7186
05:24:01,440 --> 05:24:03,540
you're watched you know for a few years
7187
05:24:03,540 --> 05:24:06,360
and then you eventually might get that
7188
05:24:06,360 --> 05:24:08,580
ambassadorship program for Sony I know
7189
05:24:08,580 --> 05:24:10,440
they have a Facebook group the Sony
7190
05:24:10,440 --> 05:24:12,360
Alpha Facebook group and if you're
7191
05:24:12,360 --> 05:24:14,100
posting that constantly they're always
7192
05:24:14,100 --> 05:24:16,020
picking people up from that group as
7193
05:24:16,020 --> 05:24:17,638
well
7194
05:24:17,638 --> 05:24:20,340
other opportunities I know Nissi I got
7195
05:24:20,340 --> 05:24:22,260
recruited because I was presenting at a
7196
05:24:22,260 --> 05:24:24,780
conference they heard me talk and Jim
7197
05:24:24,780 --> 05:24:26,638
you know came up to me and he said
7198
05:24:26,638 --> 05:24:28,200
something this would be a good fit you
7199
05:24:28,200 --> 05:24:30,060
are you already using Nissi filters you
7200
05:24:30,060 --> 05:24:32,400
should come on board so usually that
7201
05:24:32,400 --> 05:24:35,160
kind of organic growth works well there
7202
05:24:35,160 --> 05:24:36,780
have been a couple of opportunities
7203
05:24:36,780 --> 05:24:39,420
where I was asked to become an
7204
05:24:39,420 --> 05:24:41,580
ambassador for a product before I tried
7205
05:24:41,580 --> 05:24:43,620
it and I'm telling you it's a big
7206
05:24:43,620 --> 05:24:46,798
mistake I made that mistake you know I I
7207
05:24:46,798 --> 05:24:49,320
said okay I'll represent your company I
7208
05:24:49,320 --> 05:24:51,540
got the product and then I found that I
7209
05:24:51,540 --> 05:24:54,000
when I took it out it wasn't quite as
7210
05:24:54,000 --> 05:24:55,620
good as the other product I had been
7211
05:24:55,620 --> 05:24:57,660
using and so I found it very difficult
7212
05:24:57,660 --> 05:24:59,638
to tell my clients to buy it I couldn't
7213
05:24:59,638 --> 05:25:01,980
so I kept recommending the other product
7214
05:25:01,980 --> 05:25:03,840
and then eventually I was like I wrote
7215
05:25:03,840 --> 05:25:05,280
back to them and said I can't be your
7216
05:25:05,280 --> 05:25:07,020
Ambassador because I I can't even
7217
05:25:07,020 --> 05:25:09,480
recommend your product so I think that
7218
05:25:09,480 --> 05:25:11,458
sort of honesty and integrity is very
7219
05:25:11,458 --> 05:25:13,980
critical
7220
05:25:13,980 --> 05:25:16,200
okay moving on
7221
05:25:16,200 --> 05:25:18,840
this is very important investing in
7222
05:25:18,840 --> 05:25:21,660
personal growth you know this was way
7223
05:25:21,660 --> 05:25:24,360
back I think maybe like 2012 or
7224
05:25:24,360 --> 05:25:26,458
something and uh
7225
05:25:26,458 --> 05:25:29,160
maybe even earlier I went to Yosemite I
7226
05:25:29,160 --> 05:25:31,440
had heard about the moonbows right the
7227
05:25:31,440 --> 05:25:33,480
rainbows forming in the moonlight so I
7228
05:25:33,480 --> 05:25:35,480
get there at night I set up at lower
7229
05:25:35,480 --> 05:25:38,160
Yosemite Falls there is probably about
7230
05:25:38,160 --> 05:25:41,638
50 photographers in line with me and I
7231
05:25:41,638 --> 05:25:43,920
stand there I focus in the night I'm
7232
05:25:43,920 --> 05:25:45,660
super happy I actually got some sort of
7233
05:25:45,660 --> 05:25:48,240
focus going I take a picture I look at
7234
05:25:48,240 --> 05:25:50,580
it in the viewfinder step back and say
7235
05:25:50,580 --> 05:25:53,700
this is it in a loud voice shows you how
7236
05:25:53,700 --> 05:25:56,280
humble I am this is the best photograph
7237
05:25:56,280 --> 05:25:59,280
of moon boss that's it with 50 people
7238
05:25:59,280 --> 05:26:02,820
around ignorance is bliss isn't it
7239
05:26:02,820 --> 05:26:06,240
I was so dumb I did not know what I did
7240
05:26:06,240 --> 05:26:08,580
not know and so I was very happy with
7241
05:26:08,580 --> 05:26:10,560
what I got you know the fact that the
7242
05:26:10,560 --> 05:26:12,480
water hardly has any texture there's all
7243
05:26:12,480 --> 05:26:14,458
this motion blur in the trees probably
7244
05:26:14,458 --> 05:26:16,560
cut off some of that no Shadow detail
7245
05:26:16,560 --> 05:26:19,500
blah blah all of that came later
7246
05:26:19,500 --> 05:26:22,020
I think it's very very important to
7247
05:26:22,020 --> 05:26:24,060
invest in personal growth and understand
7248
05:26:24,060 --> 05:26:26,458
what are the things I don't know the
7249
05:26:26,458 --> 05:26:29,280
more I shoot the more I feel
7250
05:26:29,280 --> 05:26:31,920
the less I know you know there's so much
7251
05:26:31,920 --> 05:26:34,200
more to know but you only realize that
7252
05:26:34,200 --> 05:26:36,600
as you invest in personal growth so this
7253
05:26:36,600 --> 05:26:39,180
is my goal every week I tell myself you
7254
05:26:39,180 --> 05:26:41,100
have to learn one new thing just one new
7255
05:26:41,100 --> 05:26:42,360
thing a week
7256
05:26:42,360 --> 05:26:44,400
it could be anything it could be like
7257
05:26:44,400 --> 05:26:46,560
say flying a drone or it could be a new
7258
05:26:46,560 --> 05:26:48,718
post-processing technique or it could be
7259
05:26:48,718 --> 05:26:51,000
learning how to focus stack perspective
7260
05:26:51,000 --> 05:26:52,620
blend whatever it is that you want to
7261
05:26:52,620 --> 05:26:53,280
pick
7262
05:26:53,280 --> 05:26:55,980
one goal a week but at the end of the
7263
05:26:55,980 --> 05:26:58,020
year think of all the things you have
7264
05:26:58,020 --> 05:27:00,540
learned at the end of 10 years think of
7265
05:27:00,540 --> 05:27:02,940
all the things you have learned keeping
7266
05:27:02,940 --> 05:27:06,060
oneself occupied with personal growth is
7267
05:27:06,060 --> 05:27:07,980
extremely important because if we don't
7268
05:27:07,980 --> 05:27:11,040
do that we lose relevance
7269
05:27:11,040 --> 05:27:13,080
and we'll get we will not be able to
7270
05:27:13,080 --> 05:27:14,878
succeed in that business
7271
05:27:14,878 --> 05:27:16,560
moving on
7272
05:27:16,560 --> 05:27:19,378
I love this picture guys this was also
7273
05:27:19,378 --> 05:27:23,458
in Namibia and I absolutely love those
7274
05:27:23,458 --> 05:27:25,920
sand dunes and you know I was chasing
7275
05:27:25,920 --> 05:27:28,200
some oryx in the light and all of a
7276
05:27:28,200 --> 05:27:30,540
sudden we turn around and we see this
7277
05:27:30,540 --> 05:27:33,120
disparity in the shadow and the light on
7278
05:27:33,120 --> 05:27:36,000
the sand dunes and this little solo tree
7279
05:27:36,000 --> 05:27:38,160
had like that sliver of light going
7280
05:27:38,160 --> 05:27:41,820
across it absolutely loved the scene ran
7281
05:27:41,820 --> 05:27:44,100
back towards it and photographed it one
7282
05:27:44,100 --> 05:27:47,100
of my favorite images from Namibia
7283
05:27:47,100 --> 05:27:49,500
and I just want to mention that
7284
05:27:49,500 --> 05:27:51,780
networking marketing and community over
7285
05:27:51,780 --> 05:27:54,840
competition are the pillars on which we
7286
05:27:54,840 --> 05:27:57,298
should be building our business
7287
05:27:57,298 --> 05:28:00,060
you never know where the opportunity is
7288
05:28:00,060 --> 05:28:03,060
going to come from you know b h I
7289
05:28:03,060 --> 05:28:05,040
actually did not know anybody in B and H
7290
05:28:05,040 --> 05:28:07,320
it was a friend who was presenting at
7291
05:28:07,320 --> 05:28:09,360
one of the conferences and I said oh how
7292
05:28:09,360 --> 05:28:11,340
do you do that and she said oh I know
7293
05:28:11,340 --> 05:28:13,860
somebody who one of my friends works for
7294
05:28:13,860 --> 05:28:15,600
b h so I'll just put you in touch and
7295
05:28:15,600 --> 05:28:19,020
she did and that's how I got into b h so
7296
05:28:19,020 --> 05:28:21,120
you never know where opportunities come
7297
05:28:21,120 --> 05:28:24,120
from it's important to be polite to
7298
05:28:24,120 --> 05:28:26,280
everyone and you know the doors open
7299
05:28:26,280 --> 05:28:27,560
automatically
7300
05:28:27,560 --> 05:28:30,360
works great for marketing as well and
7301
05:28:30,360 --> 05:28:32,218
this feeling that I was talking earlier
7302
05:28:32,218 --> 05:28:35,280
about community over competition
7303
05:28:35,280 --> 05:28:38,280
we are all part of a larger family
7304
05:28:38,280 --> 05:28:40,980
and I think there is enough for all of
7305
05:28:40,980 --> 05:28:45,060
us and if we develop a culture where we
7306
05:28:45,060 --> 05:28:46,980
are fighting over each other you know
7307
05:28:46,980 --> 05:28:48,660
fighting with each other over the same
7308
05:28:48,660 --> 05:28:50,700
slice of pie it becomes a very
7309
05:28:50,700 --> 05:28:53,280
unpleasant experience instead of that I
7310
05:28:53,280 --> 05:28:54,780
think it's better to think outside the
7311
05:28:54,780 --> 05:28:56,280
box and say what can I do a little bit
7312
05:28:56,280 --> 05:28:58,680
differently that others are not doing
7313
05:28:58,680 --> 05:29:02,878
and so reduce the competition for myself
7314
05:29:02,878 --> 05:29:05,940
and that brings us to the last tip
7315
05:29:05,940 --> 05:29:08,100
because I wanted only 10 tips I added a
7316
05:29:08,100 --> 05:29:09,780
bunch of tips in the last tip as you can
7317
05:29:09,780 --> 05:29:13,700
see I said do not compare yourself okay
7318
05:29:13,700 --> 05:29:16,740
you are on an individual Journey there
7319
05:29:16,740 --> 05:29:19,020
will always be someone who is way better
7320
05:29:19,020 --> 05:29:21,180
than you and there will always be
7321
05:29:21,180 --> 05:29:23,520
someone who is trying to catch up to you
7322
05:29:23,520 --> 05:29:26,520
always no matter how good you are so it
7323
05:29:26,520 --> 05:29:28,020
doesn't make sense to compare yourself
7324
05:29:28,020 --> 05:29:30,360
you know those times when you feel a
7325
05:29:30,360 --> 05:29:32,638
creative rut you feel like God everybody
7326
05:29:32,638 --> 05:29:36,000
is taking over I'm not going anywhere I
7327
05:29:36,000 --> 05:29:37,980
suggest you open up Instagram and go to
7328
05:29:37,980 --> 05:29:39,480
the regular Pages not the ones you
7329
05:29:39,480 --> 05:29:40,860
follow look at all the garbage over
7330
05:29:40,860 --> 05:29:42,000
there you're going to feel so good
7331
05:29:42,000 --> 05:29:43,980
you're gonna feel so good about your
7332
05:29:43,980 --> 05:29:45,360
images your confidence is going to be
7333
05:29:45,360 --> 05:29:47,160
right by like those people that's
7334
05:29:47,160 --> 05:29:50,160
nonsense what I'm doing is much better
7335
05:29:50,160 --> 05:29:52,200
if you are looking at people who are
7336
05:29:52,200 --> 05:29:54,060
performing at a higher level it is to
7337
05:29:54,060 --> 05:29:56,520
draw inspiration from them not to berate
7338
05:29:56,520 --> 05:30:00,480
ourselves so we need to stay inspired
7339
05:30:00,480 --> 05:30:02,638
and I think you know we become so
7340
05:30:02,638 --> 05:30:05,100
serious that sometimes we forget to have
7341
05:30:05,100 --> 05:30:07,860
fun and my clients
7342
05:30:07,860 --> 05:30:10,740
God bless them when I get intense they
7343
05:30:10,740 --> 05:30:13,260
start imitating me because I have a
7344
05:30:13,260 --> 05:30:15,060
certain way of talking I'm like this is
7345
05:30:15,060 --> 05:30:17,160
it guys this is it you better be getting
7346
05:30:17,160 --> 05:30:19,440
the shot so then when we go back to the
7347
05:30:19,440 --> 05:30:21,660
house they're like this is it guys this
7348
05:30:21,660 --> 05:30:23,218
is it you better get it you know they're
7349
05:30:23,218 --> 05:30:25,378
like just making fun of me
7350
05:30:25,378 --> 05:30:26,940
I'm sure they're watching now and
7351
05:30:26,940 --> 05:30:29,458
laughing even as I say this but it's
7352
05:30:29,458 --> 05:30:31,680
important to do that it's important to
7353
05:30:31,680 --> 05:30:34,560
have fun on this journey so I was in
7354
05:30:34,560 --> 05:30:37,500
Indonesia and I was trying to get this
7355
05:30:37,500 --> 05:30:39,600
waterfall absolutely perfect you know
7356
05:30:39,600 --> 05:30:42,180
with the red foliage around it very
7357
05:30:42,180 --> 05:30:44,218
meticulous about the texture of the
7358
05:30:44,218 --> 05:30:46,260
waterfall and everything and one of my
7359
05:30:46,260 --> 05:30:48,060
clients had a very different idea about
7360
05:30:48,060 --> 05:30:50,400
how to shoot
7361
05:30:50,400 --> 05:30:52,260
so you see
7362
05:30:52,260 --> 05:30:54,840
I had to share that as a story
7363
05:30:54,840 --> 05:30:56,520
you know I remember and there was
7364
05:30:56,520 --> 05:30:58,860
another picture we were standing at the
7365
05:30:58,860 --> 05:31:02,458
Asian volcano we had hiked several hours
7366
05:31:02,458 --> 05:31:04,440
to get to the summit and we are there at
7367
05:31:04,440 --> 05:31:06,540
dawn trying to catch it and he's
7368
05:31:06,540 --> 05:31:08,160
standing there and there are fumes
7369
05:31:08,160 --> 05:31:09,900
coming out of the volcano and he's just
7370
05:31:09,900 --> 05:31:12,120
pretending like it's his smoke you know
7371
05:31:12,120 --> 05:31:14,160
that sort of thing uh I think that's
7372
05:31:14,160 --> 05:31:16,980
very endearing I think maintaining not
7373
05:31:16,980 --> 05:31:18,900
taking yourself too seriously you know
7374
05:31:18,900 --> 05:31:21,180
like Lizzy said yesterday I think it's
7375
05:31:21,180 --> 05:31:23,218
important to keep that in mind and have
7376
05:31:23,218 --> 05:31:26,420
fun on this journey
7377
05:31:26,820 --> 05:31:28,260
well
7378
05:31:28,260 --> 05:31:31,320
going back to the original one
7379
05:31:31,320 --> 05:31:33,718
it is very tempting to be that second
7380
05:31:33,718 --> 05:31:35,940
stone cutter who's so focused that you
7381
05:31:35,940 --> 05:31:38,400
want to be the best in your field but I
7382
05:31:38,400 --> 05:31:40,798
want to remind you if we do that and
7383
05:31:40,798 --> 05:31:43,680
lose the big picture the journey can
7384
05:31:43,680 --> 05:31:46,500
become very stressful very quickly as
7385
05:31:46,500 --> 05:31:49,020
you can see right here so I encourage
7386
05:31:49,020 --> 05:31:51,420
you to be the Third Kind of stonecutter
7387
05:31:51,420 --> 05:31:54,000
who takes in the big picture and
7388
05:31:54,000 --> 05:31:57,600
realizes this is a community effort we
7389
05:31:57,600 --> 05:32:01,138
are creating art together and the art
7390
05:32:01,138 --> 05:32:03,958
will be our Legacy it will live long
7391
05:32:03,958 --> 05:32:06,120
after we are gone right
7392
05:32:06,120 --> 05:32:08,340
and we're making this world a better
7393
05:32:08,340 --> 05:32:11,160
place one image at a time keeping that
7394
05:32:11,160 --> 05:32:13,020
in mind and the bigger purpose will
7395
05:32:13,020 --> 05:32:14,700
reduce the stress we place upon
7396
05:32:14,700 --> 05:32:16,980
ourselves on the day-to-day tasks that
7397
05:32:16,980 --> 05:32:19,200
need to get accomplished in order to get
7398
05:32:19,200 --> 05:32:22,020
monetary gain
7399
05:32:22,020 --> 05:32:24,900
I just want to thank you all again for
7400
05:32:24,900 --> 05:32:27,540
giving me this opportunity
7401
05:32:27,540 --> 05:32:30,600
um I really enjoy speaking to people who
7402
05:32:30,600 --> 05:32:33,480
share this common passion with me so b h
7403
05:32:33,480 --> 05:32:37,138
thank you so much I and as usual you
7404
05:32:37,138 --> 05:32:40,500
know the best the most important rule of
7405
05:32:40,500 --> 05:32:43,020
business you can't stop hustling gotta
7406
05:32:43,020 --> 05:32:45,060
hustle so here's my hustle I'm doing
7407
05:32:45,060 --> 05:32:47,040
workshops people
7408
05:32:47,040 --> 05:32:50,400
get to them okay that's it thank you all
7409
05:32:50,400 --> 05:32:52,820
so much
7410
05:32:59,940 --> 05:33:04,740
but I might be cut off for all I know
7411
05:33:04,740 --> 05:33:07,940
I know it's a long day
7412
05:33:12,298 --> 05:33:15,739
so three years is
7413
05:33:16,440 --> 05:33:18,660
the three years is what is conventional
7414
05:33:18,660 --> 05:33:20,760
for any business actually any small
7415
05:33:20,760 --> 05:33:22,378
business
7416
05:33:22,378 --> 05:33:24,360
um the five years I had to actually look
7417
05:33:24,360 --> 05:33:26,340
it up and it said that if you show
7418
05:33:26,340 --> 05:33:28,980
intent and you show that you have made
7419
05:33:28,980 --> 05:33:33,079
progress you do get some slack
7420
05:33:33,480 --> 05:33:36,298
you know I just did like Google the tax
7421
05:33:36,298 --> 05:33:38,400
um what all the information that was
7422
05:33:38,400 --> 05:33:40,620
there I used Google basically to say how
7423
05:33:40,620 --> 05:33:42,298
far can you push it but definitely talk
7424
05:33:42,298 --> 05:33:43,980
to your accountant because you know I'm
7425
05:33:43,980 --> 05:33:47,120
no expert in that yes
7426
05:33:48,420 --> 05:33:52,200
to protect my images from being stolen
7427
05:33:52,200 --> 05:33:54,680
okay
7428
05:33:56,040 --> 05:33:57,120
yes
7429
05:33:57,120 --> 05:34:00,298
yes so you know what actually
7430
05:34:00,298 --> 05:34:02,580
um I sell my images through uh
7431
05:34:02,580 --> 05:34:04,680
International Art Gallery chain called
7432
05:34:04,680 --> 05:34:06,840
yellow corner and they just found me
7433
05:34:06,840 --> 05:34:08,400
organically they saw the images on
7434
05:34:08,400 --> 05:34:09,840
Facebook wrote to me and said would you
7435
05:34:09,840 --> 05:34:11,280
like to sell your images through our
7436
05:34:11,280 --> 05:34:12,360
platform
7437
05:34:12,360 --> 05:34:15,060
so I released about I don't know I want
7438
05:34:15,060 --> 05:34:16,860
to say like less than 10 images to them
7439
05:34:16,860 --> 05:34:19,798
this was a while ago those images are
7440
05:34:19,798 --> 05:34:23,160
now sold in 80 countries worldwide is
7441
05:34:23,160 --> 05:34:24,900
there any chance I will know how many
7442
05:34:24,900 --> 05:34:27,600
copies were sold in each country what is
7443
05:34:27,600 --> 05:34:29,160
the chance that the people who are
7444
05:34:29,160 --> 05:34:30,780
selling them are telling the original
7445
05:34:30,780 --> 05:34:32,458
parent company how many they actually
7446
05:34:32,458 --> 05:34:33,540
sold
7447
05:34:33,540 --> 05:34:35,580
there's no way to keep track but you
7448
05:34:35,580 --> 05:34:38,400
know what because I let go that has been
7449
05:34:38,400 --> 05:34:41,160
a source of passive income for me for
7450
05:34:41,160 --> 05:34:42,660
the last 10 years
7451
05:34:42,660 --> 05:34:44,878
that image that you saw hanging out of
7452
05:34:44,878 --> 05:34:46,260
the redwood forest with the light
7453
05:34:46,260 --> 05:34:48,900
streaming through I call that hope that
7454
05:34:48,900 --> 05:34:50,820
has sold hundreds of thousands of
7455
05:34:50,820 --> 05:34:52,798
dollars worth there is no way I could
7456
05:34:52,798 --> 05:34:54,660
have achieved that if I held on to the
7457
05:34:54,660 --> 05:34:56,760
image so I had to let it go I had
7458
05:34:56,760 --> 05:34:58,378
realized that some people might be
7459
05:34:58,378 --> 05:35:00,958
stealing it but in the long run if it
7460
05:35:00,958 --> 05:35:04,320
pays off I think it's okay to just sit
7461
05:35:04,320 --> 05:35:06,840
back and say there is only so much you
7462
05:35:06,840 --> 05:35:09,060
can do it will happen people will steal
7463
05:35:09,060 --> 05:35:10,980
your images people have stolen my images
7464
05:35:10,980 --> 05:35:13,620
printed them and sent me a photo saying
7465
05:35:13,620 --> 05:35:15,240
I put it up in my bedroom they didn't
7466
05:35:15,240 --> 05:35:16,980
even pay for it they just downloaded it
7467
05:35:16,980 --> 05:35:19,020
from Flickr and I say well it looks
7468
05:35:19,020 --> 05:35:21,958
great and keep quiet at that it's not
7469
05:35:21,958 --> 05:35:24,120
worth our emotional energy and if
7470
05:35:24,120 --> 05:35:26,100
somebody steals your picture and says I
7471
05:35:26,100 --> 05:35:28,440
took this picture they must be such a
7472
05:35:28,440 --> 05:35:30,840
big fan of yours and they must be in
7473
05:35:30,840 --> 05:35:33,958
such desperate need of raising their
7474
05:35:33,958 --> 05:35:36,120
self-esteem just think of it as offering
7475
05:35:36,120 --> 05:35:38,760
therapy and say take it it's really not
7476
05:35:38,760 --> 05:35:41,638
worth it guys you know and like I said
7477
05:35:41,638 --> 05:35:43,680
earlier post the lowest resolution
7478
05:35:43,680 --> 05:35:45,958
possible so they can only print it to a
7479
05:35:45,958 --> 05:35:47,700
certain degree and the quality is not
7480
05:35:47,700 --> 05:35:50,218
going to be as good as your quality and
7481
05:35:50,218 --> 05:35:51,718
I was talking to a wedding photographer
7482
05:35:51,718 --> 05:35:53,700
the other day and he said every time I
7483
05:35:53,700 --> 05:35:55,920
set up a family now the family members
7484
05:35:55,920 --> 05:35:57,540
come out and take their pictures with
7485
05:35:57,540 --> 05:35:59,580
the iPhone what does that feel like
7486
05:35:59,580 --> 05:36:00,958
they're not going to buy his prints
7487
05:36:00,958 --> 05:36:02,280
they're just taking their own damn
7488
05:36:02,280 --> 05:36:04,798
pictures now everybody does that imagine
7489
05:36:04,798 --> 05:36:05,940
what will happen to that wedding
7490
05:36:05,940 --> 05:36:08,100
photographer you can't fight it it's
7491
05:36:08,100 --> 05:36:10,860
just so pervasive that it's not worth
7492
05:36:10,860 --> 05:36:13,620
the mental energy you know if your brand
7493
05:36:13,620 --> 05:36:15,780
does it I say go after them use a cease
7494
05:36:15,780 --> 05:36:17,458
and desist letter you can hire a lawyer
7495
05:36:17,458 --> 05:36:18,958
because then there's big money involved
7496
05:36:18,958 --> 05:36:21,378
but if it's tiny individuals doing it
7497
05:36:21,378 --> 05:36:24,660
just don't even don't rent space in your
7498
05:36:24,660 --> 05:36:28,820
head for it not worth it yes
7499
05:36:31,020 --> 05:36:33,718
yellow corner but the K it's a
7500
05:36:33,718 --> 05:36:36,000
k-o-r-n-e-r
7501
05:36:36,000 --> 05:36:38,760
yeah they are like an online presence
7502
05:36:38,760 --> 05:36:40,740
but they also actually have physical
7503
05:36:40,740 --> 05:36:43,138
galleries in multiple countries across
7504
05:36:43,138 --> 05:36:44,458
the world
7505
05:36:44,458 --> 05:36:47,458
and uh it's I I honestly don't know how
7506
05:36:47,458 --> 05:36:48,958
they're recruiting nowadays during the
7507
05:36:48,958 --> 05:36:50,580
pandemic I didn't hardly sold anything
7508
05:36:50,580 --> 05:36:52,560
in Europe but now
7509
05:36:52,560 --> 05:36:56,180
um the sales are picking up again
7510
05:36:57,540 --> 05:36:59,760
you know SmugMug I probably shouldn't
7511
05:36:59,760 --> 05:37:01,200
say this because I work with Flickr but
7512
05:37:01,200 --> 05:37:03,240
honestly SmugMug did not work much for
7513
05:37:03,240 --> 05:37:04,560
me
7514
05:37:04,560 --> 05:37:07,560
um Because unless people know unless you
7515
05:37:07,560 --> 05:37:08,820
tell them right they come to you and
7516
05:37:08,820 --> 05:37:10,200
they say oh I want to purchase this
7517
05:37:10,200 --> 05:37:11,940
image and then you can now go to because
7518
05:37:11,940 --> 05:37:14,040
I have it on smugma go there and buy it
7519
05:37:14,040 --> 05:37:16,320
but smug bug it in itself doesn't
7520
05:37:16,320 --> 05:37:18,120
generate much Facebook is actually
7521
05:37:18,120 --> 05:37:19,620
better because you could like say
7522
05:37:19,620 --> 05:37:21,120
Thanksgiving is coming up and you put
7523
05:37:21,120 --> 05:37:22,378
out your images and say I'm going to
7524
05:37:22,378 --> 05:37:24,540
give you a 20 discount these are the
7525
05:37:24,540 --> 05:37:26,160
prices and these are the four Images I'm
7526
05:37:26,160 --> 05:37:27,420
gonna sell
7527
05:37:27,420 --> 05:37:30,000
that's actually that works you know on
7528
05:37:30,000 --> 05:37:31,860
that note if you're trying to like you
7529
05:37:31,860 --> 05:37:34,980
know uh make tax deductions and stuff
7530
05:37:34,980 --> 05:37:36,660
I don't know if I should be saying this
7531
05:37:36,660 --> 05:37:39,060
on stage but I was thinking like you
7532
05:37:39,060 --> 05:37:41,700
could have like a neighborhood party or
7533
05:37:41,700 --> 05:37:44,160
something invite people over and try to
7534
05:37:44,160 --> 05:37:46,138
make some sales because you have to show
7535
05:37:46,138 --> 05:37:47,700
intention that you're actually trying to
7536
05:37:47,700 --> 05:37:49,560
sell your images it doesn't matter if
7537
05:37:49,560 --> 05:37:51,000
it's your mother or your brother or your
7538
05:37:51,000 --> 05:37:52,980
sister buying it you just have to prove
7539
05:37:52,980 --> 05:37:55,260
that you are selling those images if you
7540
05:37:55,260 --> 05:37:57,420
can show intent that way and then maybe
7541
05:37:57,420 --> 05:37:59,040
they'll hang it up in their house and
7542
05:37:59,040 --> 05:38:00,660
you know by Word of Mouth it'll spread
7543
05:38:00,660 --> 05:38:02,340
and you know slowly the print sales will
7544
05:38:02,340 --> 05:38:03,480
go up
7545
05:38:03,480 --> 05:38:05,820
something like that or you know in the
7546
05:38:05,820 --> 05:38:07,860
place of work you know in restaurants
7547
05:38:07,860 --> 05:38:09,540
can you offer to put them up in
7548
05:38:09,540 --> 05:38:11,638
restaurants in your hair salons all
7549
05:38:11,638 --> 05:38:13,378
these places that require art can you
7550
05:38:13,378 --> 05:38:14,820
put it up and put a little card and say
7551
05:38:14,820 --> 05:38:17,760
you can buy from me so
7552
05:38:17,760 --> 05:38:20,638
just an idea
7553
05:38:20,638 --> 05:38:23,638
okay that's it all right thank you so
7554
05:38:23,638 --> 05:38:24,040
much
7555
05:38:24,040 --> 05:38:28,979
[Applause]
7556
05:38:29,458 --> 05:38:32,638
thank you this afternoon
7557
05:38:32,638 --> 05:38:34,798
okay if anyone has entered the optic
7558
05:38:34,798 --> 05:38:36,600
challenge we're going to announce in
7559
05:38:36,600 --> 05:38:38,700
about five minutes the winners of the
7560
05:38:38,700 --> 05:38:41,160
optic challenge day two
7561
05:38:41,160 --> 05:38:43,440
we had a whole panel of people working
7562
05:38:43,440 --> 05:38:47,580
on it and uh it was a tough a tough one
7563
05:38:47,580 --> 05:38:49,620
to come up with but we got our we made
7564
05:38:49,620 --> 05:38:51,240
our picks
7565
05:38:51,240 --> 05:38:54,000
um L ready is finishing uh out on the
7566
05:38:54,000 --> 05:38:55,860
second stage and then we'll make an
7567
05:38:55,860 --> 05:38:57,240
announcement for anyone that's in the
7568
05:38:57,240 --> 05:38:59,638
other room to come in here so if you did
7569
05:38:59,638 --> 05:39:01,920
drop anything into the optic challenge
7570
05:39:01,920 --> 05:39:05,400
I'd stay in this room if you didn't drop
7571
05:39:05,400 --> 05:39:07,620
anything into the optic challenge I
7572
05:39:07,620 --> 05:39:09,240
thank you all for coming here the past
7573
05:39:09,240 --> 05:39:11,520
couple of days we've had fun we've left
7574
05:39:11,520 --> 05:39:14,218
we've cried we've been inspired
7575
05:39:14,218 --> 05:39:15,900
um and uh it's been great coming to
7576
05:39:15,900 --> 05:39:19,080
Monterey I really uh really love you
7577
05:39:19,080 --> 05:39:21,060
guys it was pretty amazing thank you so
7578
05:39:21,060 --> 05:39:24,540
much uh our speakers on on this two days
7579
05:39:24,540 --> 05:39:27,958
has been incredible uh from from sapna
7580
05:39:27,958 --> 05:39:30,000
to the The Westerns to France to the
7581
05:39:30,000 --> 05:39:33,180
panels to Annie to Scott uh and I could
7582
05:39:33,180 --> 05:39:34,620
just name them all and I'm really
7583
05:39:34,620 --> 05:39:37,200
thrilled on how this all turned out and
7584
05:39:37,200 --> 05:39:39,060
it was great to meet a whole new group
7585
05:39:39,060 --> 05:39:41,760
of of our loyal customer we've been
7586
05:39:41,760 --> 05:39:43,440
doing optic in New York City for years
7587
05:39:43,440 --> 05:39:45,480
and really got used to seeing all our
7588
05:39:45,480 --> 05:39:48,600
optic regular b h customers from New
7589
05:39:48,600 --> 05:39:50,638
York and New Jersey and and Connecticut
7590
05:39:50,638 --> 05:39:53,820
and Pennsylvania
7591
05:39:53,820 --> 05:39:56,480
and Brazil and okay
7592
05:39:56,480 --> 05:39:58,920
now we have a we've got the best
7593
05:39:58,920 --> 05:40:01,920
customers ever it's pretty pretty cool
7594
05:40:01,920 --> 05:40:03,718
well who was your favorite this is a
7595
05:40:03,718 --> 05:40:05,218
shout out who you who's your favorite
7596
05:40:05,218 --> 05:40:08,700
speaker that really inspired you
7597
05:40:08,700 --> 05:40:10,378
Lizzy
7598
05:40:10,378 --> 05:40:12,660
right
7599
05:40:12,660 --> 05:40:16,680
yeah I I have to say Lizzy was you know
7600
05:40:16,680 --> 05:40:18,900
it was great putting Lizzy after seeing
7601
05:40:18,900 --> 05:40:23,040
uh darted frogs and Vipers and and then
7602
05:40:23,040 --> 05:40:24,840
Lizzie comes out and shows those amazing
7603
05:40:24,840 --> 05:40:26,878
compositions of her self-portraiture
7604
05:40:26,878 --> 05:40:29,340
yeah that was really that was cool I'm a
7605
05:40:29,340 --> 05:40:32,420
Believer in Lizzy
7606
05:40:34,378 --> 05:40:37,340
front yeah well they're really all good
7607
05:40:37,340 --> 05:40:40,378
yeah Franz takes it to another level he
7608
05:40:40,378 --> 05:40:42,840
Franz really also his contribution aside
7609
05:40:42,840 --> 05:40:45,540
from all the the critiquing the the
7610
05:40:45,540 --> 05:40:48,780
panel and his amazing keynote uh and the
7611
05:40:48,780 --> 05:40:50,280
work he did for Bay of life and all that
7612
05:40:50,280 --> 05:40:52,320
he's the one who who really got us into
7613
05:40:52,320 --> 05:40:55,740
Monterey it was uh it was his his thing
7614
05:40:55,740 --> 05:40:58,798
and then uh we researched it and and got
7615
05:40:58,798 --> 05:41:00,540
in there and it looked like Monterey was
7616
05:41:00,540 --> 05:41:02,940
was a good was a good place
7617
05:41:02,940 --> 05:41:05,100
um let's also hear it for
7618
05:41:05,100 --> 05:41:07,260
excuse me our Tech Team
7619
05:41:07,260 --> 05:41:10,798
from Encore and uh and try Court they
7620
05:41:10,798 --> 05:41:11,760
did a
7621
05:41:11,760 --> 05:41:14,160
really great job there's there's Bob in
7622
05:41:14,160 --> 05:41:16,500
the back great uh yeah you guys are a
7623
05:41:16,500 --> 05:41:17,700
pleasure to work with I was a little
7624
05:41:17,700 --> 05:41:19,320
worried coming out across country to
7625
05:41:19,320 --> 05:41:21,718
work with people I I never really didn't
7626
05:41:21,718 --> 05:41:23,878
know so
7627
05:41:23,878 --> 05:41:27,480
thanks no they rocked it it was good it
7628
05:41:27,480 --> 05:41:30,958
was it was a pleasure and uh
7629
05:41:30,958 --> 05:41:33,360
thank you I'd say the only disappointing
7630
05:41:33,360 --> 05:41:35,100
thing that I could really match in this
7631
05:41:35,100 --> 05:41:37,080
whole thing was that when I came out
7632
05:41:37,080 --> 05:41:39,180
here in September uh all the California
7633
05:41:39,180 --> 05:41:42,060
seals were right at the at the lip of
7634
05:41:42,060 --> 05:41:43,740
the harbor right across from the Pacific
7635
05:41:43,740 --> 05:41:46,138
house the custom house and I said there
7636
05:41:46,138 --> 05:41:49,378
was like I don't know 400 of them and
7637
05:41:49,378 --> 05:41:51,240
just just singing and making the noises
7638
05:41:51,240 --> 05:41:54,420
and uh and I'll tell you 400 California
7639
05:41:54,420 --> 05:41:57,540
seals in a small area that uh that guano
7640
05:41:57,540 --> 05:41:59,160
smell was that's going to live with me
7641
05:41:59,160 --> 05:42:01,740
forever I and I was looking forward to
7642
05:42:01,740 --> 05:42:03,240
having Eisenhower meet the the
7643
05:42:03,240 --> 05:42:05,760
Californian seals but uh they evidently
7644
05:42:05,760 --> 05:42:07,980
moved to the other Jetty and they said
7645
05:42:07,980 --> 05:42:10,680
that one morning they were gone so I
7646
05:42:10,680 --> 05:42:12,600
don't know what I think one just had a
7647
05:42:12,600 --> 05:42:14,040
bad slice of pizza and was like we're
7648
05:42:14,040 --> 05:42:15,718
out of here and we're gonna go the other
7649
05:42:15,718 --> 05:42:19,080
side uh but uh that was my only my only
7650
05:42:19,080 --> 05:42:20,638
complaint was that they were they
7651
05:42:20,638 --> 05:42:21,780
weren't right here
7652
05:42:21,780 --> 05:42:24,660
but uh we don't have California seals in
7653
05:42:24,660 --> 05:42:28,138
New York City yeah we have rats we have
7654
05:42:28,138 --> 05:42:30,420
really cool right no I'm serious we have
7655
05:42:30,420 --> 05:42:33,958
here Google the pizza rat this is a a
7656
05:42:33,958 --> 05:42:37,699
famous thing uh the pizza rat
7657
05:42:39,240 --> 05:42:41,700
I I'd say we have great cockroaches but
7658
05:42:41,700 --> 05:42:43,620
really Florida palmetto bugs beat our
7659
05:42:43,620 --> 05:42:46,680
cockroaches but but we we got you on
7660
05:42:46,680 --> 05:42:49,520
mice and rats
7661
05:42:49,798 --> 05:42:51,600
all right we're almost there
7662
05:42:51,600 --> 05:42:54,859
we're in the home stretch
7663
05:42:55,138 --> 05:42:58,820
let's see yes
7664
05:43:01,020 --> 05:43:04,080
does b h have printing services uh we
7665
05:43:04,080 --> 05:43:06,600
don't we have a we have a a DMP
7666
05:43:06,600 --> 05:43:09,060
developing and processing drop-off in
7667
05:43:09,060 --> 05:43:10,020
the store
7668
05:43:10,020 --> 05:43:11,940
so we have that
7669
05:43:11,940 --> 05:43:13,798
and we had a we had a lab in our
7670
05:43:13,798 --> 05:43:17,480
basement during the
7671
05:43:17,660 --> 05:43:21,120
when the Republican National Convention
7672
05:43:21,120 --> 05:43:23,820
came to New York City
7673
05:43:23,820 --> 05:43:25,980
which don't know if that was really the
7674
05:43:25,980 --> 05:43:27,958
smartest idea for them because there was
7675
05:43:27,958 --> 05:43:29,340
a lot of heckling and booing that went
7676
05:43:29,340 --> 05:43:31,138
on in New York City but when we had them
7677
05:43:31,138 --> 05:43:33,120
there there were so many journalists we
7678
05:43:33,120 --> 05:43:35,760
Fuji put a mini lab in our basement and
7679
05:43:35,760 --> 05:43:37,560
we were like a focal point for that for
7680
05:43:37,560 --> 05:43:40,798
that I think that was 2004
7681
05:43:40,798 --> 05:43:43,680
I think but now we don't our lab is
7682
05:43:43,680 --> 05:43:45,360
really not
7683
05:43:45,360 --> 05:43:47,218
funny thing about labs in New York City
7684
05:43:47,218 --> 05:43:49,798
and I'm a I'm a New York City guy and uh
7685
05:43:49,798 --> 05:43:51,780
there was in Chelsea where b h used to
7686
05:43:51,780 --> 05:43:54,360
be on 17th street I was called the uh
7687
05:43:54,360 --> 05:43:56,700
the photo ghetto and it was a lot of
7688
05:43:56,700 --> 05:43:58,440
Studios a lot of professional
7689
05:43:58,440 --> 05:44:00,298
photography was was in that neighborhood
7690
05:44:00,298 --> 05:44:02,580
and there was a proliferation of labs
7691
05:44:02,580 --> 05:44:04,980
like a real lot of labs and uh during
7692
05:44:04,980 --> 05:44:07,080
the digital Revolution and the download
7693
05:44:07,080 --> 05:44:09,600
those labs all all disappeared and now
7694
05:44:09,600 --> 05:44:12,600
there's only a small handful of labs and
7695
05:44:12,600 --> 05:44:14,218
guess what they're doing really good
7696
05:44:14,218 --> 05:44:17,400
because because film is back it's kind
7697
05:44:17,400 --> 05:44:21,120
of I might say film is back like point
7698
05:44:21,120 --> 05:44:23,878
0010 of pictures being taken as being
7699
05:44:23,878 --> 05:44:26,458
done analog on film but uh but that's
7700
05:44:26,458 --> 05:44:27,780
the uh
7701
05:44:27,780 --> 05:44:30,180
oh they're almost done out there so
7702
05:44:30,180 --> 05:44:32,040
those labs are doing really good but
7703
05:44:32,040 --> 05:44:34,080
there was a time on 17th 19th Street
7704
05:44:34,080 --> 05:44:36,840
there were a ton of labs
7705
05:44:36,840 --> 05:44:39,058
I used to photographers would do they
7706
05:44:39,058 --> 05:44:41,580
would shoot E6 Chrome film and they
7707
05:44:41,580 --> 05:44:43,980
would they would shoot like mad catalogs
7708
05:44:43,980 --> 05:44:46,260
whatever their fashion and then they
7709
05:44:46,260 --> 05:44:48,120
would they would drop it off and it
7710
05:44:48,120 --> 05:44:50,340
would be done in a couple hours the art
7711
05:44:50,340 --> 05:44:52,320
directors would get it and it was it was
7712
05:44:52,320 --> 05:44:54,000
the old days
7713
05:44:54,000 --> 05:44:57,000
now it's all digital service bureaus and
7714
05:44:57,000 --> 05:44:58,798
and all that stuff
7715
05:44:58,798 --> 05:45:01,260
all right any other questions for anyone
7716
05:45:01,260 --> 05:45:03,000
that I'll take any any question you got
7717
05:45:03,000 --> 05:45:04,740
I'll give you
7718
05:45:04,740 --> 05:45:06,480
you're welcome thank you for coming I
7719
05:45:06,480 --> 05:45:08,218
think thank you very much it's the guy
7720
05:45:08,218 --> 05:45:10,440
who won the Nikon Z6 Mark II just for
7721
05:45:10,440 --> 05:45:12,120
sitting in the right seat
7722
05:45:12,120 --> 05:45:14,340
so funny story about that um
7723
05:45:14,340 --> 05:45:16,620
I I do that trick frequently at big
7724
05:45:16,620 --> 05:45:18,780
events where you know I'll put something
7725
05:45:18,780 --> 05:45:21,000
underneath it a seat and ask people at a
7726
05:45:21,000 --> 05:45:23,940
strategic time to pull it out and uh at
7727
05:45:23,940 --> 05:45:26,878
the last optic so people start coming in
7728
05:45:26,878 --> 05:45:28,680
and they and they're checking the seats
7729
05:45:28,680 --> 05:45:31,798
because they got used to it because you
7730
05:45:31,798 --> 05:45:32,520
know
7731
05:45:32,520 --> 05:45:35,340
New Yorkers figure it out that's it so I
7732
05:45:35,340 --> 05:45:37,740
had to stop so I said as I said I think
7733
05:45:37,740 --> 05:45:38,940
we could do that here I don't think
7734
05:45:38,940 --> 05:45:40,378
anyone's going to know that secret I
7735
05:45:40,378 --> 05:45:41,820
didn't see anyone checking out seats
7736
05:45:41,820 --> 05:45:43,920
underneath them but don't think that you
7737
05:45:43,920 --> 05:45:46,020
should go just like checking out seats
7738
05:45:46,020 --> 05:45:47,100
underneath thinking you're going to win
7739
05:45:47,100 --> 05:45:48,540
because there's a good chance you're
7740
05:45:48,540 --> 05:45:50,760
going to get like somebody's gum you
7741
05:45:50,760 --> 05:45:53,100
know it's gross things can happen under
7742
05:45:53,100 --> 05:45:55,020
a seat so I don't
7743
05:45:55,020 --> 05:45:56,580
think you're going to get ahead with
7744
05:45:56,580 --> 05:45:58,820
that
7745
05:45:59,638 --> 05:46:02,660
people are still
7746
05:46:03,480 --> 05:46:06,540
hey Christy is uh is already still on
7747
05:46:06,540 --> 05:46:10,378
the second stage at Explorer stage she
7748
05:46:10,378 --> 05:46:12,900
she's finished up okay great okay all
7749
05:46:12,900 --> 05:46:14,940
right I'm gonna
7750
05:46:14,940 --> 05:46:16,740
I'm gonna spin around do you do you want
7751
05:46:16,740 --> 05:46:18,540
me to get back on the stage or can I can
7752
05:46:18,540 --> 05:46:20,878
I do it here
7753
05:46:20,878 --> 05:46:23,520
okay I could do it thank you
7754
05:46:23,520 --> 05:46:26,120
okay
7755
05:46:26,280 --> 05:46:28,940
here we go
7756
05:46:29,820 --> 05:46:31,980
all righty
7757
05:46:31,980 --> 05:46:35,040
okay so um first off
7758
05:46:35,040 --> 05:46:37,080
a little disappointing with the entries
7759
05:46:37,080 --> 05:46:39,180
you guys got to play this game it's fun
7760
05:46:39,180 --> 05:46:41,340
it's uh gotta get your prints made and
7761
05:46:41,340 --> 05:46:43,680
get it out there and uh we made some
7762
05:46:43,680 --> 05:46:47,340
choices based upon um based upon the uh
7763
05:46:47,340 --> 05:46:50,940
a number of things like the crop made a
7764
05:46:50,940 --> 05:46:53,580
decision in one storytelling of course
7765
05:46:53,580 --> 05:46:55,680
just good composition and whatnot but
7766
05:46:55,680 --> 05:46:57,180
there's a there's a lot going on with
7767
05:46:57,180 --> 05:47:00,958
why we picked and uh it's all about uh
7768
05:47:00,958 --> 05:47:02,458
figuring out all right so we're going to
7769
05:47:02,458 --> 05:47:03,958
start with
7770
05:47:03,958 --> 05:47:07,920
this is the nailed it category and
7771
05:47:07,920 --> 05:47:09,480
everyone if you did enter something you
7772
05:47:09,480 --> 05:47:10,860
can go pull your picture off the wall
7773
05:47:10,860 --> 05:47:13,680
now okay so Ferndale did uh nailed it is
7774
05:47:13,680 --> 05:47:16,740
a category that is the um
7775
05:47:16,740 --> 05:47:20,718
this is hold on a second
7776
05:47:20,718 --> 05:47:22,798
I'm sorry we're going to do we're gonna
7777
05:47:22,798 --> 05:47:25,500
do whale watching as the first one
7778
05:47:25,500 --> 05:47:30,120
and whale watching winner is Ricky B
7779
05:47:30,120 --> 05:47:31,440
Castello
7780
05:47:31,440 --> 05:47:33,420
Ricky B are you here
7781
05:47:33,420 --> 05:47:36,540
all right good job so so Ricky uh a
7782
05:47:36,540 --> 05:47:38,458
couple of reasons you got it um that it
7783
05:47:38,458 --> 05:47:40,860
was a it was a really good shot you got
7784
05:47:40,860 --> 05:47:43,320
the water coming off the the fluke was
7785
05:47:43,320 --> 05:47:45,718
pretty good and I heard we heard a rumor
7786
05:47:45,718 --> 05:47:47,878
that you you you really worked for that
7787
05:47:47,878 --> 05:47:50,058
shot
7788
05:47:50,340 --> 05:47:53,000
that's right
7789
05:47:56,340 --> 05:47:58,620
okay I got I got seasick for the first
7790
05:47:58,620 --> 05:48:00,600
time in my life so I was on the first
7791
05:48:00,600 --> 05:48:03,718
boat with uh Scott Kelby and um that was
7792
05:48:03,718 --> 05:48:06,240
kind of cool uh he's like coolest
7793
05:48:06,240 --> 05:48:08,340
photographer but anyway so I'm in the
7794
05:48:08,340 --> 05:48:11,160
top level and I want to get to the edge
7795
05:48:11,160 --> 05:48:13,440
right I'm like okay
7796
05:48:13,440 --> 05:48:16,138
but but I couldn't because uh all of a
7797
05:48:16,138 --> 05:48:18,298
sudden it's like like five minutes of
7798
05:48:18,298 --> 05:48:20,458
the ride I'm against Eastlake so I got
7799
05:48:20,458 --> 05:48:24,120
my Canon 7200 lens with a monopod
7800
05:48:24,120 --> 05:48:26,820
and so I just go to the back of the boat
7801
05:48:26,820 --> 05:48:28,860
and I'm like holding onto this row here
7802
05:48:28,860 --> 05:48:31,320
and like oh and people are saying
7803
05:48:31,320 --> 05:48:33,360
there's a way over there to the uh on
7804
05:48:33,360 --> 05:48:35,520
three o'clock nine o'clock 11 o'clock
7805
05:48:35,520 --> 05:48:36,840
I'm like in the middle I'm just pick
7806
05:48:36,840 --> 05:48:39,058
them up I'm just pressing I'm just this
7807
05:48:39,058 --> 05:48:41,280
is what I'm doing I'm never looked I
7808
05:48:41,280 --> 05:48:43,200
never looked I'm just doing this
7809
05:48:43,200 --> 05:48:46,500
this is well over here I'm like yeah
7810
05:48:46,500 --> 05:48:49,200
because the people are riding from me
7811
05:48:49,200 --> 05:48:52,080
this I'm hoping that I'm gonna catch
7812
05:48:52,080 --> 05:48:53,878
something you know so then there's a
7813
05:48:53,878 --> 05:48:55,860
well that comes right behind me I'm like
7814
05:48:55,860 --> 05:48:57,200
oh
7815
05:48:57,200 --> 05:48:59,940
so I'm doing it really fast hoping that
7816
05:48:59,940 --> 05:49:01,620
it's working because sometimes if you
7817
05:49:01,620 --> 05:49:05,280
press it too much it's gonna bog up but
7818
05:49:05,280 --> 05:49:08,100
I did I got a little lucky I got real
7819
05:49:08,100 --> 05:49:09,298
lucky but sometimes it's better to be
7820
05:49:09,298 --> 05:49:12,260
lucky than good
7821
05:49:13,500 --> 05:49:15,120
a little bit of your insides got
7822
05:49:15,120 --> 05:49:17,638
outsides and earned you a 250 gift card
7823
05:49:17,638 --> 05:49:19,440
it's a really good shot so
7824
05:49:19,440 --> 05:49:21,600
congratulations well done I like that
7825
05:49:21,600 --> 05:49:24,420
you're improvised cool okay well done
7826
05:49:24,420 --> 05:49:27,120
all right so the next one is uh a
7827
05:49:27,120 --> 05:49:31,500
sunrise photo walk and uh oh I've also I
7828
05:49:31,500 --> 05:49:34,320
got I got just another announcement um
7829
05:49:34,320 --> 05:49:36,420
there's a lost camera
7830
05:49:36,420 --> 05:49:38,580
and you can go to the registration desk
7831
05:49:38,580 --> 05:49:40,138
I'm not going to say what camera it is
7832
05:49:40,138 --> 05:49:42,600
but there is a there is a camera and if
7833
05:49:42,600 --> 05:49:44,520
you can name what it is they'll give it
7834
05:49:44,520 --> 05:49:46,378
to you and also there's a piece of
7835
05:49:46,378 --> 05:49:48,540
jewelry that somebody lost and we found
7836
05:49:48,540 --> 05:49:52,320
on the ground and uh it was a uh that
7837
05:49:52,320 --> 05:49:54,480
was a ring so we wanted we want to check
7838
05:49:54,480 --> 05:49:56,520
that out it wasn't one of the Rings of
7839
05:49:56,520 --> 05:49:58,920
power so it didn't turn anyone invisible
7840
05:49:58,920 --> 05:50:02,340
it wasn't made by elves okay so um so
7841
05:50:02,340 --> 05:50:04,138
that's our announcement for that okay so
7842
05:50:04,138 --> 05:50:05,700
we're gonna do the sunrise photo walk
7843
05:50:05,700 --> 05:50:10,620
now and the sunrise photo look was
7844
05:50:10,620 --> 05:50:12,600
you know the pictures are on the wall
7845
05:50:12,600 --> 05:50:14,400
and I got I really have no way to show
7846
05:50:14,400 --> 05:50:17,280
the pictures so I I it's it's not we we
7847
05:50:17,280 --> 05:50:18,660
try I mean I got the picture on my phone
7848
05:50:18,660 --> 05:50:20,520
if you really want to see it but
7849
05:50:20,520 --> 05:50:22,138
um maybe you can zoom in on that I don't
7850
05:50:22,138 --> 05:50:24,298
know if I can but uh this is the sunrise
7851
05:50:24,298 --> 05:50:26,218
photo walk it's a beautiful shot of the
7852
05:50:26,218 --> 05:50:28,920
cobblestone streets the sky is blue and
7853
05:50:28,920 --> 05:50:30,900
there's one lone person in the middle of
7854
05:50:30,900 --> 05:50:33,058
the shot beautifully composed vanishing
7855
05:50:33,058 --> 05:50:37,138
point and that is Sandy McCaffrey
7856
05:50:37,138 --> 05:50:41,280
Sandy McCaffrey where are you Sandy
7857
05:50:41,280 --> 05:50:43,020
Sandy now
7858
05:50:43,020 --> 05:50:45,000
nope okay we're going to email that to
7859
05:50:45,000 --> 05:50:47,100
her so Sandy won if you're watching this
7860
05:50:47,100 --> 05:50:50,878
online Sandy you are a winner okay all
7861
05:50:50,878 --> 05:50:52,260
right next up
7862
05:50:52,260 --> 05:50:55,699
uh this is going to be
7863
05:50:56,878 --> 05:50:59,638
okay this is the this is nailed it this
7864
05:50:59,638 --> 05:51:01,080
is a big one actually I'm going to start
7865
05:51:01,080 --> 05:51:03,240
with with the honorable mention I'm not
7866
05:51:03,240 --> 05:51:06,120
going to go to nailed it yet so this is
7867
05:51:06,120 --> 05:51:07,860
the honorable mention
7868
05:51:07,860 --> 05:51:09,958
and this is in uh nailed it honorable
7869
05:51:09,958 --> 05:51:11,400
mention means that it took the
7870
05:51:11,400 --> 05:51:13,320
photograph happened in the in the
7871
05:51:13,320 --> 05:51:16,580
shooting areas outside a 250 gift card
7872
05:51:16,580 --> 05:51:19,920
and uh this is uh this is going this is
7873
05:51:19,920 --> 05:51:23,878
uh whoop that's weird I didn't know we
7874
05:51:23,878 --> 05:51:25,798
could cut and paste from a picture uh
7875
05:51:25,798 --> 05:51:27,600
Carol krillow
7876
05:51:27,600 --> 05:51:33,000
Cairo krilov Cairo krylov
7877
05:51:33,420 --> 05:51:34,920
nope okay then they're going to get it
7878
05:51:34,920 --> 05:51:37,440
emailed and uh they did a double
7879
05:51:37,440 --> 05:51:40,138
exposure of a bug and then they did it
7880
05:51:40,138 --> 05:51:43,020
on Aaron Sullivan's little uh photo uh
7881
05:51:43,020 --> 05:51:45,540
photo dioramas so it was like this bug
7882
05:51:45,540 --> 05:51:48,718
was attacking the uh the canoeist it's
7883
05:51:48,718 --> 05:51:50,940
kind of pretty pretty cool so that got
7884
05:51:50,940 --> 05:51:53,100
the honorable mention but now the big
7885
05:51:53,100 --> 05:51:56,878
one this is for a 500 b h gift card
7886
05:51:56,878 --> 05:52:02,160
which is no joke right 500 bucks huh and
7887
05:52:02,160 --> 05:52:04,440
this is are you ready
7888
05:52:04,440 --> 05:52:06,718
is there a I'll make sure that's right
7889
05:52:06,718 --> 05:52:09,840
is there a Lori Miller in the audience
7890
05:52:09,840 --> 05:52:12,058
yes right huh
7891
05:52:12,058 --> 05:52:15,958
congratulations Lori well done do you do
7892
05:52:15,958 --> 05:52:17,520
you want to say some words
7893
05:52:17,520 --> 05:52:19,680
okay she's like just give me the 500
7894
05:52:19,680 --> 05:52:23,100
bucks I got a new lens I want the nice
7895
05:52:23,100 --> 05:52:24,900
thing about b h gift card you know if a
7896
05:52:24,900 --> 05:52:27,058
lens cost like is expensive at 1200 lens
7897
05:52:27,058 --> 05:52:30,058
only 700 bucks now now check this out if
7898
05:52:30,058 --> 05:52:32,160
you if you do buy that 1200 lens and use
7899
05:52:32,160 --> 05:52:34,680
your 500 gift card use a pay boo card
7900
05:52:34,680 --> 05:52:36,718
you don't have to pay the tax on it just
7901
05:52:36,718 --> 05:52:38,940
gets better and better all right
7902
05:52:38,940 --> 05:52:40,680
everybody thank you so much this has
7903
05:52:40,680 --> 05:52:42,718
really been a great time we've really
7904
05:52:42,718 --> 05:52:44,280
enjoyed it and I I think that we're
7905
05:52:44,280 --> 05:52:46,378
going to be taking optic on the road so
7906
05:52:46,378 --> 05:52:47,940
we'll we'll see how
7907
05:52:47,940 --> 05:52:49,740
keep your eyes on where this ends up
7908
05:52:49,740 --> 05:52:51,660
next in the country thank you so much
7909
05:52:51,660 --> 05:52:53,160
it's been an honor and a pleasure thank
7910
05:52:53,160 --> 05:52:55,579
you so much
7911
05:53:49,638 --> 05:53:51,900
introducing the new paybu credit card
7912
05:53:51,900 --> 05:53:54,600
you can save the tax or choose special
7913
05:53:54,600 --> 05:53:56,520
financing for your purchases made on
7914
05:53:56,520 --> 05:53:58,558
your paybu credit card so you want to
7915
05:53:58,558 --> 05:54:00,718
save the tax on a camera laptop and
7916
05:54:00,718 --> 05:54:03,120
drone no problem no need to wait for
7917
05:54:03,120 --> 05:54:04,680
credits or cash back like other credit
7918
05:54:04,680 --> 05:54:06,920
cards
584380
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