Original subtitles

Hello everyone and welcome back to the 30 day summit behind the scenes interview

with John Lee Dumas from entrepreneurs on fire.

My name is Bailey Richard and in this video he's going to be walking us through

a behind the scenes look at one of his two comma club funnels.

So John, why don't you take it away? Well thanks Bailey.

Yeah, here we are and click funnels the back end and I'm gonna be walking you

through my free podcast.

course.com funnel and the reason for Free

podcast Course funnel is going to give you guys a little background on this is I

realized that my paid community podcasters paradise was going to benefit

with warmer leads.

So I said how can I make some warmer

leads? And I knew that if I could give people

some incredible value in the world of podcasting first so they could know, like

and trust the fact that I was a podcast authority that delivered great value.

In a modular training type environment that would really help.

So I created a free podcast course to just have an absolute simple bear, simple

barrier, no barrier entry so to speak, for people to get into this completely

free training. Get excited about podcasting, see that it

wasn't so hard, see that you know I was able to teach in a very straightforward

and educational and informative and valuable manner and then get them excited

about taking the next step for them in this.

I don't. It's to join me on one of my biweekly master classes where I give a

free master class how to create, grow, and monetize your podcast.

And then on that actual webinar at the end, I pitch podcasters paradise and why

you should join the number one podcast community in the world.

And we are able to organically fill that webinar every other week when we host it

live through this funnel.

Because I'm able to get so many people

subscribing on a daily basis to this free podcast course because it's an

irresistible offer for people that are interested about podcasting because it's

free that I'm able to continuously do that without having to run, you know,

crazy dollars and cents and ads, etcetera, influencers, whatever that

might be. So when you're here in the back of the

click funnels, you can see that I have my opt in.

And the opt in is just a very simple click funnels page at the very top of the

funnel which just gives people to log in right here with their email, address join

free podcast course and obviously about how I'm going to guide you through

creating and launching your podcast.

And we have some testimonials, etcetera

and just some final calls to action down there.

And then you kind of go down this process.

You know, I'm using opportunities to promote maybe other things because now

that people are already in, they're going to come to my thank you page here.

And my thank you page is like success.

You're welcome.

Emails on the way and thank you for joining the Free Podcast course.

And oh, by the way, I have a podcast journal, which is a physical journal that

will take you from idea to launch the 50 days.

So I know you probably do.

You want this like really awesome free

course that you're going to get the emails already on the way.

But it's all virtual.

If you're somebody that wants something

like physical in your hands, this podcast journal you know will mail to your

doorstep, you know, it's of incredible value.

And every day for 50 days we'll take you from idea to launch.

So we make sales on our success page from that for the podcast journal, from People

signing to a free course.

And then of course we kind of go down the

process and you know, we have the explainer.

Which I'll load that page real quick and that explainer just, you know, letting

people know exactly what podcasts Paradise is so that as they're going

through this free course they're able to understand what you know, the bigger

picture is that, yeah, this free course is going to get you to, you know is going

to get you where you need to be for what a promise is going to do.

But for those people that really want to crush it when it comes to podcasting,

like we do have something more for you.

So just kind of planning that seed right

there and I think that sees an important thing.

And then of course you know, we go down and now we have, as you can see all the

different modules that we have all the way down to module 10.

So there's actually about 15 in total.

As you can see there's like a 44A4B7A you

know, 99A So there's probably about 14 or 15 total of these where when you get to

the click funnels page, it's going to be exactly what that is how to cure your

content. This is example one and it just tells you

exactly what it is.

You press the play button.

But one thing that I've done really cool here that I think is really helped.

Well, to grow this course organically, as I say, listen, you get each video, email

to you every single day, but it's over 15 days.

So it takes you 15 years to get all the content.

But you know, by day one, you know or sorry, by day, like say like four or five

people might be like, well, I have a whole day today.

Like I kind of want all these videos.

As you can see right here.

There's actually a total of 23 videos and free podcast course.

And I'm saying you can gain access to all 23 videos in just one place.

All you need to do is just.

Email us right here to find out how and

when they email my virtual assistant there and they say, hey I'm looking to

get all 23 videos in one place.

How do I do that?

My virtual assistant replies with a graphic and sample copy for them to use

to post on their Facebook page or Instagram page where they will actually

be promoting free podcast course.

So I said hey I will give you all 23 at

once but as in return.

I want you to promote this free course on

your social media.

You don't have to do it.

You can just keep waiting every single day and getting into a new course or if

you want to all right, now this is what you got to do.

So here's the process to do it.

Take a screenshot, reply to this email

with the screenshot and we'll get you to the place where you can get all 23 video

tutorials in one place.

And so this is the entire free podcast

course, all the way from the often the thank you page down to the explainer and

then all the way down through the different pages that we use within click

funnels. To actually deliver that content into

display that content for the people that are going through.

So Bailey, at this time, is there anything else you kind of want to go in

with what this funnel looks like? So I just have a couple of follow up

questions. So every single day somebody is going to

be receiving an email with a link to one of the landing pages with the videos on

it, correct? Yes OK, great.

And so then could you just recap for me how it is that you are using this course

to then fill your webinar? Did they get the invite to the webinar

when they're done with the entire 23 video program?

Good question.

So every single day over the course of

these like 14 or 15 days that are getting these emails delivered to them, which is

saying, hey, the next course is this, click on the link here and that link

brings them to one of these click funnels pages where they can actually, you know,

consume that specific day's content.

Below that video says.

Other opportunities for in podcasting and so every single video that email that

goes out has this section below that says other podcasting opportunities and one of

those opportunities is.

The podcast journal, you know, which we

said in the thank you page and then in another one is the free podcast master

class. So I'll say, hey listen every other, you

know, week. So it's actually basically every other

Thursday I'm hosting a completely free live master class.

Click here to sign up for the next one.

And so every single email that they get

has a call to action below the image of the trading in the email so that they can

sign up there.

And then at the end of the entire course,

they'll will then get another email that, says hey, if you haven't been to one of

our master classes yet, this is your call to action.

You've completed this course, take the next step, sign up for our master class.

You'll learn so much.

And then an email after that will just be

a straight pitch to podcasters paradise.

Just saying, hey, you know, you taking

the full course, you've had the opportunity to sign up and attend the

master class. Hopefully you've done all of the above.

You're ready for podcasters paradise.

Now click here to learn more about that

and that will take them to another click follows page, which is, you know,

essentially our sales page for podcasters paradise.

That makes a ton of sense.

And I think one of the earlier questions

I was going to ask, but I think that you kind of answered it was, you know, why

wouldn't you just put all of these videos in a membership area for somebody to work

through? And you clarified that with these, the

whole idea of, you know, well, if you want to get access all at once, email us

and then you'll have to share it on social.

So you get a little bit of that, you know?

Viral, you know, sharing going on.

So that makes a lot of sense.

One of the final questions I have though is how did you decide upon, you know, a

14 day program? You know, did you design it as 14 days

from the start? Did you start maybe with 21 and then

scale it back after looking at your stats and realizing, you know, people were only

sticking with it for 14 days? How did that kind of come about?

Yeah, so I've now done five of these free courses.

I've done one on obviously podcasting, one on webinars, a free podcast.

On goals of free podcasts, I mean sorry, a free course on goals of free course on

productivity or free course on funnels and every single one of these I've just

scoped out the actual modules and what they should be to make it incredibly

valuable in complete course because I want to deliver the full value on that.

So 14 was just what it ended up being for podcasting to create, grow and monetize

your podcast I needed 14 videos to train people.

And on these independent topics for our webinar course is only three modules

total. You know, on our goals course was five.

So everyone was different.

It was just as long as it needed to be.

So I just sketched out what I wanted to deliver value wise, broke them out into

their independent modules and delivered in that format.

Ok, one final question.

So you said over here on the left when

I'm looking at the steps of your funnel, you're doing a little bit of split

testing. I guess you could call it, you know,

trying out some different videos.

How is that handled considering that in

the emails the links you know have to be manually written into the email?

How are you testing the different pages so these aren't actually split tests?

This would be the first video in the email, this would be the second one, this

would be the third.

So for whatever reason, like if this was

like equipment, I might need three different links in the email for three

different video tutorials.

So I didn't just have like this one

thirty minute video, instead I broke up in three ten.

The videos.

And that's kind of why there's three

different ones. These will all go to different pages.

Oh, OK, that makes a lot more sense.

Thanks for that clarification fantastic

is there anything else that you'd like to share with us about this funnel?

Just, you know, to wrap it up, you know, I think the biggest thing that I've

learned from doing things like this and with this funnel is you need to have

people really finishing the funnel, feeling like they got a legitimate win.

You know, I've seen a lot of funnels that are all fluff and people walk away kind

of with that taste in their mouth.

Like, you know, there was a big promise

at the beginning and then I got fluff, fluff, fluff and then this big pitch at

the ends. Of what I thought I was getting by

setting for this free course.

And that's just not going to going to do

well. So I've always found the more complete

the training and the value that I can give within these funnels the more

successful they are to convert.

Because now you've built trust and people

are like, Wow, John is giving this away for free.

What is he going to give behind, you know, podcasters paradise or behind, you

know, fill in the blank absolutely john.

Thanks so much for being willing to take

us behind the scenes and to really.

Give us so much insight into how your

free podcast course works.

I know that there's a ton of people out

there who are definitely going to want to model this, so we do appreciate it

awesome well, I really appreciate it bailey it was a blast hanging out as

always and hope people take this and run.

Absolutely, I'm sure they will remember

everyone. If you're interested in learning more

about John Lee Dumas and his work, check out his podcast at entrepreneurs on Fire

eofire.com.