Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
0
00:00:04,330 --> 00:00:09,050
Hello everyone and welcome back to the 30
day Summit Part 2 interview with Jeremy
1
00:00:09,070 --> 00:00:14,380
Mcgilvery where he's going to be showing
us a screenshot tutorial inside of his
2
00:00:14,390 --> 00:00:18,560
own click funnels account showing you
exactly how he set up one of his two
3
00:00:18,570 --> 00:00:19,820
comma club funnels.
4
00:00:19,830 --> 00:00:21,750
I'm absolutely delighted now to hand the
5
00:00:21,760 --> 00:00:26,520
reins over to Jeremy so that he can
explain this all to you awesome thank
6
00:00:26,530 --> 00:00:30,200
you. So I'm going to digress back a little
7
00:00:30,210 --> 00:00:33,540
bit. And draw a picture.
8
00:00:33,960 --> 00:00:41,510
Ok, So what we did is we started out
running people to a webinar and we
9
00:00:41,520 --> 00:00:42,770
followed the perfect webinar.
10
00:00:42,780 --> 00:00:45,270
We followed exactly what's taught on
11
00:00:45,280 --> 00:00:50,110
funnel hacks and the thing that we did
different on the webinar though, and this
12
00:00:50,120 --> 00:00:54,790
also came from I think something on
Russell's podcast is we wanted to make
13
00:00:54,800 --> 00:00:58,770
certain that people are getting to know
who I was before they jumped on my
14
00:00:58,780 --> 00:01:00,790
webinar and I pitched them immediately.
15
00:01:01,070 --> 00:01:02,580
So let me come over and kind of show you
16
00:01:02,590 --> 00:01:03,910
what that looks like.
17
00:01:08,320 --> 00:01:09,820
This is our landing page.
18
00:01:10,220 --> 00:01:13,060
And notice how it's just extremely
simplistic.
19
00:01:13,480 --> 00:01:17,650
And then when it comes to mobile as well,
it's real easy to click the little button
20
00:01:17,660 --> 00:01:21,270
right here so they can automatically sign
up to the webinar.
21
00:01:21,580 --> 00:01:24,910
We have a little bit of social proof
right here with millionaire mentor.
22
00:01:25,300 --> 00:01:30,260
And then what we did here is we tried to
do as much curiosity as possible.
23
00:01:30,440 --> 00:01:34,710
We want people to know what's the OSPF
tactic, you know, what does that mean?
24
00:01:34,720 --> 00:01:38,190
How did that work?
And then we also want to have a bonus for
25
00:01:38,200 --> 00:01:40,440
them coming on and staying there.
26
00:01:40,980 --> 00:01:43,030
What was next with that?
27
00:01:43,740 --> 00:01:45,740
This is the pre Web class training.
28
00:01:46,510 --> 00:01:47,790
And this is where I'm going to try to get
29
00:01:47,800 --> 00:01:52,860
people some results and get them to learn
about myself and who I am before they
30
00:01:52,870 --> 00:01:54,560
ever even jump on the webinar.
31
00:01:54,810 --> 00:01:57,310
And so there's three videos right here
32
00:01:57,390 --> 00:02:00,980
that's going to show them, you know, how
to make eye-catching scroll stopping
33
00:02:00,990 --> 00:02:03,520
images. And there's three hacks I'm going to show
34
00:02:03,530 --> 00:02:08,240
them right here that's going to show them
how to grow their Instagram following and
35
00:02:08,250 --> 00:02:09,009
get engagement.
36
00:02:09,330 --> 00:02:11,600
And then I give them images and a Dropbox
37
00:02:11,610 --> 00:02:15,130
video so they can spend their time making
money and not making images.
38
00:02:15,510 --> 00:02:18,420
And then over here I answer some
frequently asked questions.
39
00:02:18,720 --> 00:02:22,510
But I'm typically asked on these webinars
and then I do a soft sell to sell my
40
00:02:22,520 --> 00:02:24,200
Instagram book down here.
41
00:02:24,460 --> 00:02:27,510
We give them a little worksheet to
42
00:02:27,520 --> 00:02:31,410
download so they can follow along and
then some testimonials from people who
43
00:02:31,420 --> 00:02:33,720
have attended the web classes before.
44
00:02:34,080 --> 00:02:35,140
And then all they're going to do is
45
00:02:35,150 --> 00:02:36,870
they're going to transition into the
room.
46
00:02:36,880 --> 00:02:38,580
We don't do replays.
47
00:02:38,960 --> 00:02:41,150
We've one time did like an encore
48
00:02:41,160 --> 00:02:43,450
presentation. But I think it's really important to tell
49
00:02:43,460 --> 00:02:47,530
people that you need to show up live, you
need to get the information and it's
50
00:02:47,540 --> 00:02:49,610
proprietary stuff that will be on there.
51
00:02:49,620 --> 00:02:51,620
And I think that this bridge right here
52
00:02:51,630 --> 00:02:54,080
and this goes, you know, from what
Russell taught when he was saying
53
00:02:54,090 --> 00:02:57,940
something about.
When these kids went to a university and
54
00:02:57,950 --> 00:03:02,960
there's two separate professors, one
professor was given a bad introduction
55
00:03:03,050 --> 00:03:05,020
and another one was given a great
introduction.
56
00:03:05,280 --> 00:03:08,090
And the person who was given a bad
introduction to all the students hated
57
00:03:08,100 --> 00:03:11,570
all the one that was given a great
introduction they all loved.
58
00:03:11,580 --> 00:03:14,660
That's definitely giving the Cliff notes
of how Russell told it.
59
00:03:14,670 --> 00:03:20,980
But I wanted them to build up some I
guess just reference points with me
60
00:03:21,020 --> 00:03:22,960
before they jump onto this web class.
61
00:03:22,970 --> 00:03:24,610
And I think that's what helped me convert
62
00:03:24,620 --> 00:03:25,480
really well.
63
00:03:25,640 --> 00:03:27,740
As well as not doing the replay and then
64
00:03:27,750 --> 00:03:32,660
having a crazy follow up sequence that
would get them back on the webinar or
65
00:03:32,670 --> 00:03:36,650
they would retarget them and try to get
them to schedule another time for some
66
00:03:36,660 --> 00:03:37,970
other training that I have.
67
00:03:38,390 --> 00:03:39,800
So that was the webinar part.
68
00:03:39,810 --> 00:03:44,160
I think that that's pretty
straightforward now later after the
69
00:03:44,170 --> 00:03:46,190
webinar, I introduced my book.
70
00:03:47,410 --> 00:03:49,100
And if you're involved with click funnels
71
00:03:49,110 --> 00:03:52,290
for more than a minute, this funnel
should look extremely familiar.
72
00:03:53,180 --> 00:03:57,660
What we did is we've tested this headline
a ton of times and getting to 10000
73
00:03:57,670 --> 00:04:01,630
thousand followers was really the key
that people wanted to be a part of.
74
00:04:01,640 --> 00:04:04,990
And so once you get that 10000 thousand
followers, you have the swipe up
75
00:04:05,000 --> 00:04:08,250
capability where you can drive a
ridiculous amount of traffic on
76
00:04:08,260 --> 00:04:11,310
Instagram. But we wanted to help people build their
77
00:04:11,320 --> 00:04:14,310
followings. And then the two step order form was
78
00:04:14,320 --> 00:04:16,709
really important.
I think that everyone should have a two
79
00:04:16,720 --> 00:04:19,899
step order form because if they don't
complete this or if they don't finish
80
00:04:19,910 --> 00:04:23,590
putting their credit card in there, that
gives you a way to at least get the lead.
81
00:04:23,610 --> 00:04:26,860
And you can follow up with them
regardless if they buy your book or buy
82
00:04:26,870 --> 00:04:29,720
whatever it is you're selling or not, but
you have them on your email.
83
00:04:29,730 --> 00:04:32,980
List and I think building your list is
more important sometimes and building
84
00:04:32,990 --> 00:04:36,660
your bank account because that goes back
again to not getting rich fast, but
85
00:04:36,670 --> 00:04:37,770
getting rich forever.
86
00:04:37,950 --> 00:04:40,090
And so we put some bonuses right here.
87
00:04:41,770 --> 00:04:45,240
The forward of the book you can actually
listen to by millionaire mentor.
88
00:04:45,640 --> 00:04:50,440
And then down here we worked hard on the
cover of the book, the design.
89
00:04:50,450 --> 00:04:52,140
We wanted the design to be beautiful.
90
00:04:52,150 --> 00:04:53,710
We wanted to scream Instagram.
91
00:04:54,150 --> 00:04:56,680
And the moment they actually saw the
book.
92
00:04:56,980 --> 00:05:02,750
And then we sent proof copies out to
people and got amazing testimonial videos
93
00:05:02,760 --> 00:05:06,880
from people about the results that
they've received from this book.
94
00:05:07,020 --> 00:05:09,760
And so this book played a really big role
in what we did.
95
00:05:10,750 --> 00:05:12,020
But I think that.
96
00:05:13,490 --> 00:05:14,830
Where was it?
97
00:05:16,980 --> 00:05:22,210
Let me go back to we can even, let's look
at like real time right now of what's
98
00:05:22,220 --> 00:05:25,090
going on.
Just to reiterate, practicing, you know
99
00:05:25,100 --> 00:05:28,110
what I teach if you can look at the live
activity.
100
00:05:28,560 --> 00:05:31,180
So 3 minutes ago someone bought the book.
101
00:05:31,280 --> 00:05:33,950
These are people that opted in, maybe we
102
00:05:33,960 --> 00:05:36,790
can hide their information, but every 13
minutes go.
103
00:05:36,800 --> 00:05:40,940
I mean people are buying this book every
day, all day long.
104
00:05:41,020 --> 00:05:45,280
And so when they come in here for we'll
call this the book funnel now.
105
00:05:46,720 --> 00:05:47,660
They're retargeted.
106
00:05:49,440 --> 00:05:51,140
With emails.
107
00:05:53,200 --> 00:05:58,090
And also with retargeting ads through
Facebook pixels, getting them over to
108
00:05:58,100 --> 00:06:03,060
this webinar and when you can create that
I guess credibility with people before
109
00:06:03,070 --> 00:06:06,970
they get in your webinar like my webinar
right now to cold traffic will convert it
110
00:06:06,980 --> 00:06:10,680
maybe 6 % on a really good day 8 %.
111
00:06:10,860 --> 00:06:13,260
But the webinar after they get the book
112
00:06:13,360 --> 00:06:17,480
converts anywhere from 15 to 31 % which
is extraordinary.
113
00:06:18,120 --> 00:06:21,140
And I know it's a lot of work to write a
book and I don't recommend it for most
114
00:06:21,150 --> 00:06:23,390
people, but almost going to these private
label.
115
00:06:23,400 --> 00:06:28,470
Site websites and getting amazing ebooks
and indoctrinating people into your world
116
00:06:28,490 --> 00:06:32,360
and then turn them back on to your
webinar and then pitching them after
117
00:06:32,370 --> 00:06:35,780
you've already had that bridge, after
you've, you know, trained them a little
118
00:06:35,790 --> 00:06:37,900
bit before they they've got onto the
webinar.
119
00:06:37,970 --> 00:06:42,740
Telling them that there's no replay and
showing them that results in case studies
120
00:06:42,750 --> 00:06:45,990
that other people have received is really
been the game changer.
121
00:06:46,170 --> 00:06:48,120
You know, I tried so many different
funnels.
122
00:06:48,130 --> 00:06:52,810
This is the biggest takeaway from funnel
hacking live and here's a plug for funnel
123
00:06:52,820 --> 00:06:55,460
hacking live if you don't go, it's.
124
00:06:56,320 --> 00:06:59,170
It definitely will change how you see
125
00:06:59,180 --> 00:07:02,700
things. I created 182 funnels in two years.
126
00:07:03,360 --> 00:07:05,880
182 that's ridiculous.
127
00:07:05,900 --> 00:07:07,630
Maybe five of those funnels have made me
128
00:07:07,640 --> 00:07:11,690
money, and so it's really important to
just focus on your core funnels.
129
00:07:11,700 --> 00:07:15,380
Free Plus shipping offers, webinar
offers, opt in offers.
130
00:07:15,500 --> 00:07:18,850
Pick one or two funnels and when it
doesn't work really well for you, don't
131
00:07:18,860 --> 00:07:20,170
jump into another funnel.
132
00:07:20,180 --> 00:07:22,400
What you should do is constantly tweak,
133
00:07:22,410 --> 00:07:27,010
constantly figure out what's working,
what's going to one more stat with this
134
00:07:27,020 --> 00:07:31,140
book. So we can kind of look.
135
00:07:32,370 --> 00:07:36,900
Behind the scenes here and.
136
00:07:38,080 --> 00:07:40,210
Ok, so this is just a one month time
137
00:07:40,220 --> 00:07:44,410
frame. From the twenty to here we've got 1$ 50
138
00:07:44,420 --> 00:07:50,800
two forty thousand revenue and twenty
three dollar cart value.
139
00:07:50,870 --> 00:07:57,410
So what that means is I can spend up to
23$ to sell one book and break even and
140
00:07:57,420 --> 00:08:01,310
get a customer and then guess what
happens, I get them on the webinar and I
141
00:08:01,320 --> 00:08:06,730
increase this closer to almost 65$ But
something that people don't know about
142
00:08:06,740 --> 00:08:08,770
click funnels sometimes when you go to
these stats.
143
00:08:08,850 --> 00:08:12,850
Are these little down arrows, and so
these down arrows are what's going to
144
00:08:12,860 --> 00:08:14,360
show you your split testing.
145
00:08:14,980 --> 00:08:17,970
And my, OTOH, we're working on those as
146
00:08:17,980 --> 00:08:20,360
we speak to try to bring those values up.
147
00:08:20,540 --> 00:08:22,410
But it's just so many small little things
148
00:08:22,420 --> 00:08:26,700
that you can do inside of your funnels to
help generate the revenue even.
149
00:08:26,970 --> 00:08:28,550
Let me show you one more tweak.
150
00:08:29,850 --> 00:08:31,390
Inside of here that we made.
151
00:08:36,610 --> 00:08:40,100
So this will be the shipping part and
this is the order bump and we're still
152
00:08:40,110 --> 00:08:43,190
testing that as we speak, always testing.
153
00:08:43,210 --> 00:08:44,830
You never know what the answer is.
154
00:08:44,990 --> 00:08:49,120
This instant viral video right here and
even the little proof that Clickfunnels
155
00:08:49,130 --> 00:08:52,800
has inside of their program is what's
changed the dynamics of everything.
156
00:08:52,810 --> 00:08:56,420
If I was just running people to this book
right here, I would be getting
157
00:08:56,430 --> 00:08:59,480
slaughtered. But because of the upsells, because a ton
158
00:08:59,490 --> 00:09:03,750
of people take this 37$ upsell right
here, it allows me to increase.
159
00:09:03,760 --> 00:09:07,680
How much I can spend to bring people into
my world, how often I can collect email
160
00:09:07,690 --> 00:09:10,650
addresses and then how we can really
generate revenue.
161
00:09:10,810 --> 00:09:13,420
And I think that's where a lot of people
are going wrong in online marketing.
162
00:09:13,430 --> 00:09:14,570
They're focused on the front end.
163
00:09:14,580 --> 00:09:16,640
They're focused on not creating, you
164
00:09:16,650 --> 00:09:20,900
know, real value, creating email
addresses and then constantly becoming
165
00:09:20,910 --> 00:09:23,860
someone that they go to find the
solutions.
166
00:09:23,870 --> 00:09:27,430
When it comes down to what is your niche,
what are you actually providing.
167
00:09:28,010 --> 00:09:30,920
Does that answer some of the questions
about the tunnels?
168
00:09:31,320 --> 00:09:32,300
Oh absolutely.
169
00:09:32,900 --> 00:09:35,510
So i was actually curious about this and
170
00:09:35,520 --> 00:09:37,730
was going to ask you about it on the
first interview.
171
00:09:37,740 --> 00:09:38,970
We were running out of time.
172
00:09:38,980 --> 00:09:40,650
I was wondering when you were telling me
173
00:09:40,660 --> 00:09:45,800
that you were you were using Instagram
shout outs and you said you need to offer
174
00:09:45,860 --> 00:09:49,270
something for free rather than send them
to a paid offer.
175
00:09:49,280 --> 00:09:54,390
I was wondering if that included free
plus shipping or it was only like free
176
00:09:54,400 --> 00:09:58,030
PDF downloads, but this is the offer this
free plus shipping.
177
00:09:58,040 --> 00:09:59,990
Book that you are using with the shout
outs.
178
00:10:00,000 --> 00:10:03,500
Yes, yes, but can you all, can you see my
screen right now?
179
00:10:03,910 --> 00:10:09,880
Ok, so this is going to be a 100 % free,
ethical, blatant bribe to get people on
180
00:10:09,890 --> 00:10:11,110
my list right here.
181
00:10:11,120 --> 00:10:12,630
And I'm going to give you an ebook.
182
00:10:12,640 --> 00:10:14,230
I'm going to give you Instagram images.
183
00:10:14,240 --> 00:10:15,990
I'm going to give you a very short
184
00:10:17,250 --> 00:10:19,230
membership area of videos.
185
00:10:19,240 --> 00:10:20,790
I'm going to give you another ebook.
186
00:10:20,800 --> 00:10:24,920
I'm going to use 108 split test and ask
people how you heard about this right
187
00:10:24,930 --> 00:10:28,230
here. We're going to use some copy and then
188
00:10:28,240 --> 00:10:32,660
this is just a free opt in to where I'm
going to get your name and email address
189
00:10:33,020 --> 00:10:38,690
and then after that I'm going to have a
insane email follow-up sequence getting
190
00:10:38,700 --> 00:10:42,960
you on my webinar and trying to sell our
flagship Academy.
191
00:10:45,560 --> 00:10:47,680
Ok, that makes a lot of sense absolutely.
192
00:10:50,610 --> 00:10:53,900
Ok. So for so could you, could you do me
193
00:10:53,910 --> 00:11:00,150
a favor and just kind of walk through
very briefly a high level overview of
194
00:11:00,330 --> 00:11:01,360
just one more time.
195
00:11:01,370 --> 00:11:02,810
I know you were kind of going into it in
196
00:11:02,820 --> 00:11:05,670
the beginning when you were showing us on
the drawing app, but.
197
00:11:06,040 --> 00:11:11,180
Ideally, how is it that you want someone
to walk through the webinar?
198
00:11:11,500 --> 00:11:16,300
Free book upsell or Academy process?
Just how is it that exactly?
199
00:11:16,820 --> 00:11:21,630
The problem is we couldn't get enough
people to buy my book or opt in my opt
200
00:11:21,640 --> 00:11:26,080
into my book in order to get that warm of
traffic on my webinar.
201
00:11:26,220 --> 00:11:29,480
And so we use that modality to get people
over to my webinar.
202
00:11:30,340 --> 00:11:32,320
But we also use so.
203
00:11:33,600 --> 00:11:36,080
Let's say this is my free.
204
00:11:37,040 --> 00:11:41,700
Plus shipping offer, which is my physical
copy of my Instagram book.
205
00:11:41,980 --> 00:11:45,140
And now let's say this is the page I
showed you a second ago.
206
00:11:45,340 --> 00:11:46,810
That was just the.
207
00:11:47,630 --> 00:11:49,750
Our six figure blueprint right here.
208
00:11:49,970 --> 00:11:53,550
And so that's going to be just an email
is all it takes to get this.
209
00:11:53,930 --> 00:11:58,810
And then we also have just a webinar
signup page.
210
00:11:59,550 --> 00:12:03,150
And so all of these people are going to
be moved to the webinar.
211
00:12:03,370 --> 00:12:07,440
So I can try to sell them for a nine
ninety seven program on the webinar or
212
00:12:07,450 --> 00:12:11,890
they're going to be sent through my book
funnel through the free plus shipping and
213
00:12:11,900 --> 00:12:14,240
then they're all going to go back to the
webinar.
214
00:12:14,390 --> 00:12:18,100
I guess there's the webinar and so we'll
run traffic.
215
00:12:18,110 --> 00:12:22,940
Directly to the webinar, cold traffic to
the webinar that will convert around 6 %
216
00:12:23,080 --> 00:12:26,390
of buyers.
And then when we send people from the
217
00:12:26,400 --> 00:12:31,010
email, opt in or from the free plus
shipping over here, they'll convert
218
00:12:31,020 --> 00:12:33,340
anywhere from 15 to 30 %.
219
00:12:34,160 --> 00:12:35,970
And that's where we made the majority of
220
00:12:35,980 --> 00:12:40,730
our revenue was on our webinar, but we
were able to get all of our leads coming
221
00:12:40,740 --> 00:12:43,400
from these two funnels right here.
222
00:12:44,000 --> 00:12:45,310
Ok, that's so much clearer.
223
00:12:45,320 --> 00:12:50,230
I appreciate you laying it out like that
absolutely cool.
224
00:12:50,470 --> 00:12:50,880
All right.
225
00:12:50,890 --> 00:12:52,620
Is there anything else that you'd like to
226
00:12:52,630 --> 00:12:55,620
show us in this video?
I think that's it.
227
00:12:55,630 --> 00:13:00,380
I just want the people who are watching
right now to realize this is more of an
228
00:13:00,390 --> 00:13:05,760
art than it is just grabbing a template,
throwing some copy on there, and then
229
00:13:05,770 --> 00:13:08,410
running an ad or connecting with an
Instagram influencer.
230
00:13:08,790 --> 00:13:12,440
You noticed in a lot of the things that
we're doing, we're constantly fine tuning
231
00:13:12,450 --> 00:13:13,170
what we're working on.
232
00:13:13,180 --> 00:13:15,150
We're constantly analyzing and adjusting
233
00:13:15,160 --> 00:13:18,220
what's taking place and just because
you're getting an opt in rate.
234
00:13:18,230 --> 00:13:23,770
For a 6 % buy rate on a webinar doesn't
mean that's going to happen tomorrow, the
235
00:13:23,780 --> 00:13:24,470
next day.
236
00:13:24,480 --> 00:13:26,030
You've got to constantly be as soon as
237
00:13:26,040 --> 00:13:29,010
this business and you've got to
constantly stay on top of this and
238
00:13:29,020 --> 00:13:33,770
evolving and finding different ways to
get as many people as possible into your
239
00:13:33,780 --> 00:13:35,280
funnels onto your list.
240
00:13:35,340 --> 00:13:37,340
And then don't just make offers once
241
00:13:37,350 --> 00:13:38,190
they're on your email.
242
00:13:38,200 --> 00:13:40,360
List i teach this as much as possible.
243
00:13:40,400 --> 00:13:44,480
Try to just add value to people on your
email list and then occasionally make
244
00:13:44,490 --> 00:13:47,110
that offer after you've already earned
their business.
245
00:13:47,120 --> 00:13:49,780
I think too many people are so focused on
the front end.
246
00:13:49,790 --> 00:13:53,760
They're so focused on an instant
gratification that they're not able to
247
00:13:53,770 --> 00:13:57,320
have the long term success and stay in
this business long enough in order to
248
00:13:57,330 --> 00:14:02,270
have, you know, real financial certainty
absolutely yeah.
249
00:14:02,300 --> 00:14:05,320
That's one of the greatest things that I
love about click funnels is that ability
250
00:14:05,330 --> 00:14:09,260
to add in the one click up sells and the
down cells and then to be able to link
251
00:14:09,270 --> 00:14:12,380
people from, you know, one funnel to
another and you know, to have that
252
00:14:12,390 --> 00:14:16,480
continuity so that you can really make
money on the end with those profit
253
00:14:16,490 --> 00:14:19,160
maximizers. And I do agree with you, there does tend
254
00:14:19,170 --> 00:14:20,480
to be a focus on, you know.
255
00:14:20,490 --> 00:14:22,470
Breaking even or making profit on those
256
00:14:22,480 --> 00:14:26,890
front ends, but that's not really where
it's at absolutely great.
257
00:14:27,030 --> 00:14:31,280
Jeremy, thanks so much for being willing
today to show us inside, you know, behind
258
00:14:31,290 --> 00:14:32,840
the scenes of how your funnel works.
259
00:14:32,850 --> 00:14:34,120
I know I've learned something and I'm
260
00:14:34,130 --> 00:14:35,640
sure everybody watching has as well.
261
00:14:35,650 --> 00:14:38,380
So we really appreciate it awesome thank
262
00:14:38,390 --> 00:14:38,400
you.
23708
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.