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Hello everyone and welcome back to Part 2
of the 30 Day Summit interview with
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Doctor Anissa Holmes, a dentist, business
acceleration coach, social media
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strategist and best selling author.
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My name is Bailey Richard and I am
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delighted to invite Doctor Holmes back so
that she can share with us in this
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interview a behind the scenes look at one
of her award-winning funnels.
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So Doctor Holmes, welcome back and feel
free to take it away awesome so I'm
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really excited.
To share this funnel, this is a funnel
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that we actually just launched last week
and this is for our Facebook boot camp.
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And with this, we're actually going to be
using the same strategies that we talked
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about in the part one of this interview,
which is using our Dream 100 to be able
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to market this program.
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But in the last few days, we've actually
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been using it with our own audience
running Facebook ads and it's been crazy.
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We have done I think about 3435 thousand.
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In the last few days in this final, so
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this is pretty amazing and this is for my
Facebook boot camp course.
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So what I'll do is I'll go ahead and take
you guys a little bit behind the scenes
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and show you the different pages and then
we'll kind of go in from there.
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And again, this is for a 997$ program.
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Ok and so just to kind of let you know
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what my thoughts were when I was building
out this funnel, I have, you know, an
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image of me here and it's kind of popping
a lot of social proof.
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And this is not a really long funnel, but
it's proven to be super effective.
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And so here, social proof, again, I'm
teaching a Facebook course and so here I
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am at social media marketing world I'm
talking about.
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Facebook marketing and you have the copy
here, which I think the copy is super
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important. So you can see here it says inside of
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this Facebook boot camp, you will learn
how I get up to 57 patients a month on
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Autopilot while spending less than 500$
and so the purpose of this funnel for me
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is, you know, how can we get people to
get results without having to do a lot of
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work?
And if you can show people that you can
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do that, it's huge and you can say here
you will also learn.
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How to copy and paste my highest
converting ads which I give you and less
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than an hour so you or your team can do
the same thing too and so it shows there
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with this copy that in less than an hour
you can have everything up and running
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that you can do it or you can outsource
this to someone else.
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And so again how can we make it simple or
easy.
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This is a live training that we do
through zoom so we have these schedule
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there and then from there we have social
proof.
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So this is someone who.
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Recently went through the program and the
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testimonial was there and so she's five
months into her new practice last month
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she had over 114 new patients and she had
over a hundred and twenty thousand
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dollars that she brought in.
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And again this is a five month start up
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and she is only spending 500$ a month on
marketing and it the only thing that
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she's done is take our course.
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So this is huge having a real image of a
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real person.
I think resonates with a lot of people.
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There are some social proof here as well
with Russell.
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So I am teaching funnels and so that's
amazing to be able to have in my case an
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image here with Russell and an image of
me with my 2 Comma Club award as well.
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And interesting.
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Like I was talking to Russell and about a
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week or so ago on our decade in the day
column in his inner circle.
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And Russell's like, you know, it's so
interesting.
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He's like because people ask me how to
build funnels.
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For dentistry and I'm just telling to go
to you and I'm like alright awesome you
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know so we have that social proof there
from Russell's going down.
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We have a video which I'll show you when
we go into the live page and this is a
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video for me telling them what they're
going to get and then a few more
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testimonials and what I've done on the
page here as well as you can see you will
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get everything you need to run high
converting campaigns, the images, the
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ads, the funnels in less than an hour
what you're going to get.
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So for those of you guys who've read
expert secrets, you learn about the
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stack, right.
And it's super important to have that
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stack. So we actually have the stack inside of
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our page there.
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So it says what are you going to get?
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You know you're going to get a three
session boot camp master class, you're
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going to get high income targeting
secrets, you're going to get secret
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Instagram secrets training, plug and play
ads for Invisalign implants, cosmetic
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dentistry and more done for you image
library.
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So we give people all of the images and
then there is funnel, so they're going to
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get a dental implant.
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Channel and they're going to learn how to
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close cases.
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They're going to get access to a free
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Facebook group.
So they're going to get all of that.
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So like if you have the ads, if you have
the funnel, if you have the image, if you
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have me to help you, like there's no way
you won't be successful.
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And we have again the line built through
and the total cost is 90, sorry, nine
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ninety seven.
And so again a few more testimonials and
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that is, you know, that's pretty much it.
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We have another image of the what you're
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going to get.
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Back slide, right.
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And then we have one more testimonial
right here where we asked them to
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actually purchase the actual course.
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And so again, you can see here, this is
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the live one, what it looks like we have
a video in there and I'm saying, you
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know, a lot of doctors asked me, can't
you just train my team?
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And so we did exactly that.
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And so in less than an hour they'll be
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able to copy and paste and in the
training, I'm just going to show them how
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to copy and paste everything.
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And so it makes it super easy.
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And so again we just actually tweaked
this funnel and re released and it was
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really interesting guys is that like I
think what's helped this funnel so much
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is not just a copy in the words but the
whole concept.
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And I really got this, it was like an
epiphany with Russell is that what do you
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have to do to make it so that they cannot
fail like that's the big thing.
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And so for me like I've been running this
boot camp for six months.
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And we actually had the price lower and
we basically almost doubled the price.
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And I'm like what can I give people so
that they can't fail?
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And I know they were getting stuck with
creating copy or actually creating the
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ads. And so we created the ad, so they copy
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and paste it.
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And so when you give people an
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opportunity to have everything that they
need so that they don't have to do a
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whole lot of work and they can get the
results quickly, they'll pay whatever it
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takes, right.
And so I think that has been, I think
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that's why this funnel works so well.
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Is because we say you're going to get all
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of these bonuses and we have it right
there on the page.
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And the interesting thing is that we have
actually not started running webinars to
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this. So I will be doing webinars with JV
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partners, who are the podcasters, who are
the industry leaders, right, and having
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them to be able to do a webinar with me.
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And from there we'll be promoting this
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course. We also will be doing that automated
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webinar. So the strategy is to.
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Have Facebook ads directly to the
webinar, have Facebook ads going directly
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and interesting, like we've just been
running ads directly to this course, it
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hasn't even been to a webinar.
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And we've already done, like I said,
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nearly 35,000 thousand in just a few
days.
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And so I think the reason why again is
how is the copy, the social proof?
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And again, to me, I think the stack is
huge, but once we start driving all of
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this traffic from our JV partners, it's
going to be crazy.
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Like I'm already anticipating this is
going to like quickly become my next
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million dollar funnel like in a really
short time.
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And it's two things.
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One is just like what they're going to
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get, but also the fact that we're going
to be able to grow and scale by using JV
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partners. So it's really surprising to me honestly
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that you are sending it currently.
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You are actually sending Facebook ads
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directly to this page, which is serving a
lot of purposes.
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It's, you know, it's a sales page, but
it's also an order form page because we
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do hear people talking a lot about how
well you should be always sending people
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to a webinar or an opt in or something
like that.
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But if I'm understanding you correctly,
based on everything that we talked about
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in your part one interview, that's the
power.
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Of having really warm and hot audiences
from all of the different things that
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you've done on Facebook so far, like the
summit, like retargeting people from your
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Facebook lives and all that is that
correct?
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That is correct.
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And so again, for me, I have really warm
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audiences and how did I get that?
Ok. One is that i've been doing a lot of
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Facebook lives and all of those sort of
things.
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So you build up those audiences.
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But recently I've actually reached out to
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a few industry leaders.
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And interestingly, a few have reached out
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to me and said, hey, you want to share
audiences, right?
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And so I know that when I put a Facebook
ad out, I know it's going to my target.
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And based on the copy of my ad, if you'd
like, I can go ahead and show you kind of
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what an ad looks like.
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I love that.
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Yes, please yeah so let me go ahead and
do that.
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Give me just a second to go to that page
so you can kind of get an idea.
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I think it's just really important for
people who are watching to recognize, you
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know?
So many times I know this has been the
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strategy because I've done it in the past
and I know that so many, you know, so
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many other colleagues that I've seen have
done in the past where, you know, we have
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a product or something and we go out, we
hire A Facebook manager.
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And you know, one of the first things
we're doing is just trying to find that
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audience. And what are the Facebook managers always
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say?
Well, you know we start off at 5$ an ad
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and it takes a long time to bring those
costs down as we get closer to our
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target, right?
As we try to figure out who our target
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audience is and we get more of those
people in and we start building out
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those. Custom audiences and stuff, your
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strategies bypass all of that allow you
to build up those warm and hot audiences
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so that you can literally send people to
an order form sales page and make the
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sales, which is frankly pretty unheard
of.
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I think in general, whenever it comes to
Facebook ad strategies, yeah, it's pretty
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crazy. And this is the ad, this is the ad that's
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getting. So this is actually, I put this up last
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week. I mean again, this is crazy, but it's
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working. I mean so are you looking for the fastest
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and easiest way to get new patients?
For your dental practice inside of the
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dental Facebook boot camp, you will learn
how I get up to 57 patients a month on
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Autopilot while spending less than 500$
and how by copying and pasting my highest
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converting ads, which I give you in less
than one hour.
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You or your team can do the same thing
too.
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So this is basically what my webinar
title is going to be, very similar to
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this copy, right?
And then there's the link to the page.
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And then what I did was I just put this
as the pinned.
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Post on my Facebook page.
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So if anybody goes to my page for any
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other ads or anything like that then they
will see that.
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We also have this running on Instagram as
well.
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But I mean you can see here we've had
this was just posted boosted June ninth
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on the day of this recording that was
like 5 days ago, OK, we have had 727
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people to like.
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It was shared 15 times and again we had a
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ton of sales, you know and so like you
know we have a lot of other stuff on our
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page but.
I mean this is and we've been running a
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few other little ads, but like this is
it, you know, and that's what I'm saying,
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like this is going to be a funnel that's
going to be crazy because if we're
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getting that amount of results already,
imagine when we start running the
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webinars with our JV partners, right,
it's going to be huge.
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And it's interesting because a lot of
times you think that there has to be one
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strategy. And I know like there's a few of us in
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inner circle that have not really done a
whole lot of webinars like and for my
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industry which are.
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Dentist, you know, a lot of them, they
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don't have time during the day to watch a
webinar.
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They're with patients, right?
And so, like, for me, I have to be
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creative of like, how can I get the
message out to them?
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And so.
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I always say test different things and
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you see what sticks.
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This is definitely working.
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But how can I grow and scale this as fast
as possible?
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I know the answer is going to be
webinars, and so I already have an
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amazing sales page, right?
And then when I start driving traffic to
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it from a webinar that I'm really showing
kind of, you know, stories of people and
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behind the scenes of what they're going
to get and why I decided to hire A
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copywriter and why I decided to hire my
design team in Australia to build out all
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of these amazing images.
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Mike, you know all of that stuff that I'm
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just gonna give them for free?
It becomes a no brainer, so I'm super
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excited to see where this is going to go
and this might be my funnel to get me
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into that 8 comma award.
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I love it.
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You know, I'm seeing so many different
things here that I'm just remembering
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from whenever I've read expert
secretsand.com
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secrets. The stack, of course, is
something that we're all familiar with.
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But even whenever I was looking at your
Facebook ad just now, you know, one of
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the things I've really noticed about your
copy is something that Russell always
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says about like using specific numbers,
you know, they're like really attract
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people's attention.
So I'm seeing things like 57 you know,
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patients a month letting people know that
you're spending less than 500$ less than
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an hour of their time.
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You know those metrics I'm sure in your
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copy are also pretty helpful.
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So this copy is straight from the webinar
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strategy that Russell teaches right the
perfect webinar how to do this without
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this or how to do this it's the same
thing.
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So if you're in you know if you're in
funnel you or you sorry you're in funnel
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scripts you know how to do this without
this how to do this it's the same thing
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it's a formula.
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Yeah right you will learn how I get up to
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while spending less than and how by like
all of this.
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So you could really just take this
Facebook ad and plug in your stuff.
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So are you looking for the fastest and
easiest way to whatever they want to get
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for your whatever business inside of the
name of the course you will learn how I
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get up to whatever on autopilot.
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Like this is almost a script for like a
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Facebook ad so like just copy it or hack
it or model.
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Or whatever.
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It's been crazy.
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I love it.
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Yeah, I love how so many of the different
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elements of funnels can be completely
reused for different things as well.
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Copy that you write for your webinar can
be used for Facebook ads and vice versa
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and things like that.
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You know, the truth is that it's all
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about getting that messaging down that's
going to attract people's attention so.
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Yeah, definitely, absolutely.
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Doctor Holmes, I've absolutely loved
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getting a chance to look inside this
funnel.
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Is there anything else that you'd like to
share with us about it?
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You know what, it's been really good
again.
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In terms of what's next, you know what
snacks is really making sure that you
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have all of the little technical things
in place, you know, having your Facebook
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pixel installed.
So a lot of people might, you know,
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forget that step.
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So making sure that you have, you know,
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all of your tracking codes in is super
important because once people go to that
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page, you want to definitely retarget
them.
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So those are like little things to just
kind of keep in mind as you're finalizing
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your funnel and then of course making
sure that it's.
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Optimize and it looks really good on
mobile and that's also something that you
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definitely want to keep in mind.
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Do you mind if I ask you what happens
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after somebody purchases on this page?
Is there anything special that you're
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00:16:01,260 --> 00:16:05,430
doing with the thank you page or you
know, we've heard some, you know, kind of
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unique strategies for how people are
taking advantage of their confirmation
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00:16:08,700 --> 00:16:10,760
pages. Just would love to see that.
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Can definitely do that.
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So the interesting thing is that it's not
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fancy. So our confirmation is it's just like
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Congrats order complete and from there we
have an opportunity for them to join our
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free Facebook group.
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00:16:27,280 --> 00:16:29,000
So there is a link there for them to get
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direct access from there they get, they
get an email.
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00:16:33,060 --> 00:16:37,240
So we have that set up in our products
page.
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And the email gives them more information
about what comes next.
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So I think that's super important to have
that in place.
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00:16:47,900 --> 00:16:51,690
And again, from there they basically join
our Facebook group and then from there
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they get inside of the actual membership
site, so.
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Just to kind of show you what that looks
like.
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And that be kind of interesting so people
can see a membership site funnel.
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I just take 2 minutes to show you that
because it's pretty unique what we've
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done in there with all of the bonuses and
all of those things.
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So I'll just show you really quickly the
membership area.
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That might be something that can give you
a little bit of value.
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And this is the membership site for that
actual program, right?
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So a lot of times people don't even
realize, like, you can do all of that and
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click funnels.
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I'm like, yeah right so here's the back
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end of our site, right?
So we have a link to the Facebook group.
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We have a social image library.
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So if they click there, they get access
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to a Google Drive that has over 100
images.
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There's a Google Drive here with all of
the ads.
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There's a targeting audiences guide, so
they can quickly use that.
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The link to the share funnel, there's a
trial for click funnels as well because
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again, we are teaching funnels.
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There's a PDF on that.
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So we have all of that built in and then
we have.
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Like a replay area.
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00:18:04,230 --> 00:18:06,100
And then we have again a funnel course
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which is pretty cool and all I'm doing is
showing them how to copy and paste
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everything. And like you can see here how to add a
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create a custom domain, how to create a
favicon and remove the click funnels
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badge if they want to do that again a lot
of dentists may not want that in their
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dental implant funnel.
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How to customize your quiz.
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So we're using which is really cool, the
new feature of Facebook, sorry, the new
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00:18:27,270 --> 00:18:32,050
feature of click funnels, which is the
quizzes, which is a lot of people don't
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know that you can.
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Actually create quizzes within.
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So my funnel that I give to the dentist
is a dental implant quiz where patients
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will take that.
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And part of it is that a question of like
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you know, well, what is your biggest
problem with our missing one tooth, 2
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00:18:46,240 --> 00:18:50,510
teeth hate hate my denture or like you
know, why haven't you fixed it before
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00:18:50,580 --> 00:18:53,080
like those sort of things that
traditionally we would have had to have
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used a third party.
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00:18:53,900 --> 00:18:56,050
You can now build that in with your
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funnels. And I built this funnel that I share
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00:18:57,940 --> 00:18:59,300
inside of click funnels.
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00:19:00,590 --> 00:19:02,200
One of the things that I love about how
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you've designed the inside of this
membership area as well is that you're
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making it very obvious by using the exact
same language from your stack earlier.
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You know how people are getting the
content.
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00:19:12,370 --> 00:19:16,180
So over here on the left hand side, the
social image library, that's exactly what
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you told them in the stack that they were
going to be getting so that, you know,
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there's that immediate trust that's built
upon purchase and login.
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They can see this was what I was supposed
to get.
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This is what's been delivered.
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00:19:26,390 --> 00:19:27,350
Yeah, absolutely.
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00:19:27,610 --> 00:19:28,680
It's really good.
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And what happens is that like.
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For us, because we have the training and
it's live right now, it's not automated.
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And I think I'm going to leave it that
way because people like that one oh one
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on one interaction.
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But people can join at any point, right?
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And immediately they get access to all of
these bonuses, they can watch the
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00:19:46,960 --> 00:19:50,630
previous months replay so they can get
started right away.
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00:19:50,640 --> 00:19:53,030
And I think that gives a lot of value as
well.
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00:19:53,040 --> 00:19:56,650
And so you know if you look at, you know,
people canceling or you know, they're
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00:19:56,660 --> 00:20:00,230
going to ask for their money back when
they come in and see all of this like.
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00:20:00,240 --> 00:20:03,280
Makes a whole lot of sense of how you're
going to be able to help them and that
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00:20:03,290 --> 00:20:08,850
it's just a rock solid program absolutely
well, thank you for being willing to take
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00:20:08,860 --> 00:20:10,120
us inside that membership area.
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That's fantastic.
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Is there anything else that you'd like to
share about the funnel?
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Well, I think that's probably I could go
on and on and on.
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But I think those are the main main key
points.
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Is really looking at, you know, how can
you?
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00:20:27,410 --> 00:20:30,420
How can you be consistent, which is
really good as well.
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00:20:30,430 --> 00:20:35,820
And then like for me with click funnels,
which is so awesome, is that really
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00:20:35,830 --> 00:20:37,570
discovering all of what's possible.
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00:20:37,590 --> 00:20:39,400
And you know again a lot of people don't
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00:20:39,410 --> 00:20:42,920
realize that you can even build
membership sites or you know, you can
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00:20:42,930 --> 00:20:45,290
build in just going to exit out of here.
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00:20:45,300 --> 00:20:49,000
You can build in quizzes as well and it's
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00:20:49,010 --> 00:20:54,700
just amazing all of the different
features that are in there just to kind
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00:20:54,710 --> 00:20:57,300
of show you what that looks like I said,
I can go.
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00:20:57,310 --> 00:20:59,990
On and on and on.
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00:21:00,000 --> 00:21:01,970
This is my dental implant free funnel
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00:21:01,980 --> 00:21:06,430
that we give people, which is which is so
amazing.
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00:21:06,440 --> 00:21:10,600
But you have this whole quiz feature,
which is pretty awesome.
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00:21:11,360 --> 00:21:14,680
A lot of people don't even know that you
can build out these quizzes.
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00:21:15,660 --> 00:21:21,710
This is a new feature in click funnels
and that's pretty awesome as well.
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00:21:21,720 --> 00:21:26,440
So you could definitely look at utilizing
this within your own funnels for your
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00:21:26,450 --> 00:21:32,570
different businesses.
And again, it's all right there inside to
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00:21:32,580 --> 00:21:33,250
be able to do that.
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00:21:33,260 --> 00:21:34,270
A lot of people don't know that.
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00:21:34,280 --> 00:21:37,550
So I thought I'd just highlight that you
can do that and then you have the pop-up
387
00:21:37,560 --> 00:21:39,100
to get people to opt in.
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00:21:39,420 --> 00:21:41,210
So there's just so much that you can do.
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00:21:41,220 --> 00:21:45,100
I mean, it's just really up to your
imagination, which is why this is so
390
00:21:45,110 --> 00:21:50,860
awesome because people can get ideas from
so many of us absolutely i mean, really
391
00:21:50,870 --> 00:21:55,110
the kinds of features that click funnels
gives you are just completely endless.
392
00:21:55,290 --> 00:21:56,050
It seems.
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00:21:56,090 --> 00:21:57,560
There's so many different things that you
394
00:21:57,570 --> 00:22:00,050
can do absolutely fantastic.
395
00:22:00,430 --> 00:22:02,080
Well, Doctor Holmes, I really appreciate
396
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you being willing to spend some time with
us today going over your funnel and for
397
00:22:05,900 --> 00:22:07,180
being willing to share so much.
398
00:22:07,190 --> 00:22:08,640
It's been an absolute pleasure and we
399
00:22:08,650 --> 00:22:11,040
thank you for being a part of the summit.
400
00:22:11,230 --> 00:22:12,450
Thanks so much for having me really.
36726
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