Original subtitles

Hello everyone and welcome back to Part 2 of the 30 Day Summit interview with

Doctor Anissa Holmes, a dentist, business acceleration coach, social media

strategist and best selling author.

My name is Bailey Richard and I am

delighted to invite Doctor Holmes back so that she can share with us in this

interview a behind the scenes look at one of her award-winning funnels.

So Doctor Holmes, welcome back and feel free to take it away awesome so I'm

really excited. To share this funnel, this is a funnel

that we actually just launched last week and this is for our Facebook boot camp.

And with this, we're actually going to be using the same strategies that we talked

about in the part one of this interview, which is using our Dream 100 to be able

to market this program.

But in the last few days, we've actually

been using it with our own audience running Facebook ads and it's been crazy.

We have done I think about 3435 thousand.

In the last few days in this final, so

this is pretty amazing and this is for my Facebook boot camp course.

So what I'll do is I'll go ahead and take you guys a little bit behind the scenes

and show you the different pages and then we'll kind of go in from there.

And again, this is for a 997$ program.

Ok and so just to kind of let you know

what my thoughts were when I was building out this funnel, I have, you know, an

image of me here and it's kind of popping a lot of social proof.

And this is not a really long funnel, but it's proven to be super effective.

And so here, social proof, again, I'm teaching a Facebook course and so here I

am at social media marketing world I'm talking about.

Facebook marketing and you have the copy here, which I think the copy is super

important. So you can see here it says inside of

this Facebook boot camp, you will learn how I get up to 57 patients a month on

Autopilot while spending less than 500$ and so the purpose of this funnel for me

is, you know, how can we get people to get results without having to do a lot of

work? And if you can show people that you can

do that, it's huge and you can say here you will also learn.

How to copy and paste my highest converting ads which I give you and less

than an hour so you or your team can do the same thing too and so it shows there

with this copy that in less than an hour you can have everything up and running

that you can do it or you can outsource this to someone else.

And so again how can we make it simple or easy.

This is a live training that we do through zoom so we have these schedule

there and then from there we have social proof.

So this is someone who.

Recently went through the program and the

testimonial was there and so she's five months into her new practice last month

she had over 114 new patients and she had over a hundred and twenty thousand

dollars that she brought in.

And again this is a five month start up

and she is only spending 500$ a month on marketing and it the only thing that

she's done is take our course.

So this is huge having a real image of a

real person. I think resonates with a lot of people.

There are some social proof here as well with Russell.

So I am teaching funnels and so that's amazing to be able to have in my case an

image here with Russell and an image of me with my 2 Comma Club award as well.

And interesting.

Like I was talking to Russell and about a

week or so ago on our decade in the day column in his inner circle.

And Russell's like, you know, it's so interesting.

He's like because people ask me how to build funnels.

For dentistry and I'm just telling to go to you and I'm like alright awesome you

know so we have that social proof there from Russell's going down.

We have a video which I'll show you when we go into the live page and this is a

video for me telling them what they're going to get and then a few more

testimonials and what I've done on the page here as well as you can see you will

get everything you need to run high converting campaigns, the images, the

ads, the funnels in less than an hour what you're going to get.

So for those of you guys who've read expert secrets, you learn about the

stack, right. And it's super important to have that

stack. So we actually have the stack inside of

our page there.

So it says what are you going to get?

You know you're going to get a three session boot camp master class, you're

going to get high income targeting secrets, you're going to get secret

Instagram secrets training, plug and play ads for Invisalign implants, cosmetic

dentistry and more done for you image library.

So we give people all of the images and then there is funnel, so they're going to

get a dental implant.

Channel and they're going to learn how to

close cases.

They're going to get access to a free

Facebook group. So they're going to get all of that.

So like if you have the ads, if you have the funnel, if you have the image, if you

have me to help you, like there's no way you won't be successful.

And we have again the line built through and the total cost is 90, sorry, nine

ninety seven. And so again a few more testimonials and

that is, you know, that's pretty much it.

We have another image of the what you're

going to get.

Back slide, right.

And then we have one more testimonial right here where we asked them to

actually purchase the actual course.

And so again, you can see here, this is

the live one, what it looks like we have a video in there and I'm saying, you

know, a lot of doctors asked me, can't you just train my team?

And so we did exactly that.

And so in less than an hour they'll be

able to copy and paste and in the training, I'm just going to show them how

to copy and paste everything.

And so it makes it super easy.

And so again we just actually tweaked this funnel and re released and it was

really interesting guys is that like I think what's helped this funnel so much

is not just a copy in the words but the whole concept.

And I really got this, it was like an epiphany with Russell is that what do you

have to do to make it so that they cannot fail like that's the big thing.

And so for me like I've been running this boot camp for six months.

And we actually had the price lower and we basically almost doubled the price.

And I'm like what can I give people so that they can't fail?

And I know they were getting stuck with creating copy or actually creating the

ads. And so we created the ad, so they copy

and paste it.

And so when you give people an

opportunity to have everything that they need so that they don't have to do a

whole lot of work and they can get the results quickly, they'll pay whatever it

takes, right. And so I think that has been, I think

that's why this funnel works so well.

Is because we say you're going to get all

of these bonuses and we have it right there on the page.

And the interesting thing is that we have actually not started running webinars to

this. So I will be doing webinars with JV

partners, who are the podcasters, who are the industry leaders, right, and having

them to be able to do a webinar with me.

And from there we'll be promoting this

course. We also will be doing that automated

webinar. So the strategy is to.

Have Facebook ads directly to the webinar, have Facebook ads going directly

and interesting, like we've just been running ads directly to this course, it

hasn't even been to a webinar.

And we've already done, like I said,

nearly 35,000 thousand in just a few days.

And so I think the reason why again is how is the copy, the social proof?

And again, to me, I think the stack is huge, but once we start driving all of

this traffic from our JV partners, it's going to be crazy.

Like I'm already anticipating this is going to like quickly become my next

million dollar funnel like in a really short time.

And it's two things.

One is just like what they're going to

get, but also the fact that we're going to be able to grow and scale by using JV

partners. So it's really surprising to me honestly

that you are sending it currently.

You are actually sending Facebook ads

directly to this page, which is serving a lot of purposes.

It's, you know, it's a sales page, but it's also an order form page because we

do hear people talking a lot about how well you should be always sending people

to a webinar or an opt in or something like that.

But if I'm understanding you correctly, based on everything that we talked about

in your part one interview, that's the power.

Of having really warm and hot audiences from all of the different things that

you've done on Facebook so far, like the summit, like retargeting people from your

Facebook lives and all that is that correct?

That is correct.

And so again, for me, I have really warm

audiences and how did I get that? Ok. One is that i've been doing a lot of

Facebook lives and all of those sort of things.

So you build up those audiences.

But recently I've actually reached out to

a few industry leaders.

And interestingly, a few have reached out

to me and said, hey, you want to share audiences, right?

And so I know that when I put a Facebook ad out, I know it's going to my target.

And based on the copy of my ad, if you'd like, I can go ahead and show you kind of

what an ad looks like.

I love that.

Yes, please yeah so let me go ahead and do that.

Give me just a second to go to that page so you can kind of get an idea.

I think it's just really important for people who are watching to recognize, you

know? So many times I know this has been the

strategy because I've done it in the past and I know that so many, you know, so

many other colleagues that I've seen have done in the past where, you know, we have

a product or something and we go out, we hire A Facebook manager.

And you know, one of the first things we're doing is just trying to find that

audience. And what are the Facebook managers always

say? Well, you know we start off at 5$ an ad

and it takes a long time to bring those costs down as we get closer to our

target, right? As we try to figure out who our target

audience is and we get more of those people in and we start building out

those. Custom audiences and stuff, your

strategies bypass all of that allow you to build up those warm and hot audiences

so that you can literally send people to an order form sales page and make the

sales, which is frankly pretty unheard of.

I think in general, whenever it comes to Facebook ad strategies, yeah, it's pretty

crazy. And this is the ad, this is the ad that's

getting. So this is actually, I put this up last

week. I mean again, this is crazy, but it's

working. I mean so are you looking for the fastest

and easiest way to get new patients? For your dental practice inside of the

dental Facebook boot camp, you will learn how I get up to 57 patients a month on

Autopilot while spending less than 500$ and how by copying and pasting my highest

converting ads, which I give you in less than one hour.

You or your team can do the same thing too.

So this is basically what my webinar title is going to be, very similar to

this copy, right? And then there's the link to the page.

And then what I did was I just put this as the pinned.

Post on my Facebook page.

So if anybody goes to my page for any

other ads or anything like that then they will see that.

We also have this running on Instagram as well.

But I mean you can see here we've had this was just posted boosted June ninth

on the day of this recording that was like 5 days ago, OK, we have had 727

people to like.

It was shared 15 times and again we had a

ton of sales, you know and so like you know we have a lot of other stuff on our

page but. I mean this is and we've been running a

few other little ads, but like this is it, you know, and that's what I'm saying,

like this is going to be a funnel that's going to be crazy because if we're

getting that amount of results already, imagine when we start running the

webinars with our JV partners, right, it's going to be huge.

And it's interesting because a lot of times you think that there has to be one

strategy. And I know like there's a few of us in

inner circle that have not really done a whole lot of webinars like and for my

industry which are.

Dentist, you know, a lot of them, they

don't have time during the day to watch a webinar.

They're with patients, right? And so, like, for me, I have to be

creative of like, how can I get the message out to them?

And so.

I always say test different things and

you see what sticks.

This is definitely working.

But how can I grow and scale this as fast as possible?

I know the answer is going to be webinars, and so I already have an

amazing sales page, right? And then when I start driving traffic to

it from a webinar that I'm really showing kind of, you know, stories of people and

behind the scenes of what they're going to get and why I decided to hire A

copywriter and why I decided to hire my design team in Australia to build out all

of these amazing images.

Mike, you know all of that stuff that I'm

just gonna give them for free? It becomes a no brainer, so I'm super

excited to see where this is going to go and this might be my funnel to get me

into that 8 comma award.

I love it.

You know, I'm seeing so many different things here that I'm just remembering

from whenever I've read expert secretsand.com

secrets. The stack, of course, is something that we're all familiar with.

But even whenever I was looking at your Facebook ad just now, you know, one of

the things I've really noticed about your copy is something that Russell always

says about like using specific numbers, you know, they're like really attract

people's attention. So I'm seeing things like 57 you know,

patients a month letting people know that you're spending less than 500$ less than

an hour of their time.

You know those metrics I'm sure in your

copy are also pretty helpful.

So this copy is straight from the webinar

strategy that Russell teaches right the perfect webinar how to do this without

this or how to do this it's the same thing.

So if you're in you know if you're in funnel you or you sorry you're in funnel

scripts you know how to do this without this how to do this it's the same thing

it's a formula.

Yeah right you will learn how I get up to

while spending less than and how by like all of this.

So you could really just take this Facebook ad and plug in your stuff.

So are you looking for the fastest and easiest way to whatever they want to get

for your whatever business inside of the name of the course you will learn how I

get up to whatever on autopilot.

Like this is almost a script for like a

Facebook ad so like just copy it or hack it or model.

Or whatever.

It's been crazy.

I love it.

Yeah, I love how so many of the different

elements of funnels can be completely reused for different things as well.

Copy that you write for your webinar can be used for Facebook ads and vice versa

and things like that.

You know, the truth is that it's all

about getting that messaging down that's going to attract people's attention so.

Yeah, definitely, absolutely.

Doctor Holmes, I've absolutely loved

getting a chance to look inside this funnel.

Is there anything else that you'd like to share with us about it?

You know what, it's been really good again.

In terms of what's next, you know what snacks is really making sure that you

have all of the little technical things in place, you know, having your Facebook

pixel installed. So a lot of people might, you know,

forget that step.

So making sure that you have, you know,

all of your tracking codes in is super important because once people go to that

page, you want to definitely retarget them.

So those are like little things to just kind of keep in mind as you're finalizing

your funnel and then of course making sure that it's.

Optimize and it looks really good on mobile and that's also something that you

definitely want to keep in mind.

Do you mind if I ask you what happens

after somebody purchases on this page? Is there anything special that you're

doing with the thank you page or you know, we've heard some, you know, kind of

unique strategies for how people are taking advantage of their confirmation

pages. Just would love to see that.

Can definitely do that.

So the interesting thing is that it's not

fancy. So our confirmation is it's just like

Congrats order complete and from there we have an opportunity for them to join our

free Facebook group.

So there is a link there for them to get

direct access from there they get, they get an email.

So we have that set up in our products page.

And the email gives them more information about what comes next.

So I think that's super important to have that in place.

And again, from there they basically join our Facebook group and then from there

they get inside of the actual membership site, so.

Just to kind of show you what that looks like.

And that be kind of interesting so people can see a membership site funnel.

I just take 2 minutes to show you that because it's pretty unique what we've

done in there with all of the bonuses and all of those things.

So I'll just show you really quickly the membership area.

That might be something that can give you a little bit of value.

And this is the membership site for that actual program, right?

So a lot of times people don't even realize, like, you can do all of that and

click funnels.

I'm like, yeah right so here's the back

end of our site, right? So we have a link to the Facebook group.

We have a social image library.

So if they click there, they get access

to a Google Drive that has over 100 images.

There's a Google Drive here with all of the ads.

There's a targeting audiences guide, so they can quickly use that.

The link to the share funnel, there's a trial for click funnels as well because

again, we are teaching funnels.

There's a PDF on that.

So we have all of that built in and then we have.

Like a replay area.

And then we have again a funnel course

which is pretty cool and all I'm doing is showing them how to copy and paste

everything. And like you can see here how to add a

create a custom domain, how to create a favicon and remove the click funnels

badge if they want to do that again a lot of dentists may not want that in their

dental implant funnel.

How to customize your quiz.

So we're using which is really cool, the new feature of Facebook, sorry, the new

feature of click funnels, which is the quizzes, which is a lot of people don't

know that you can.

Actually create quizzes within.

So my funnel that I give to the dentist is a dental implant quiz where patients

will take that.

And part of it is that a question of like

you know, well, what is your biggest problem with our missing one tooth, 2

teeth hate hate my denture or like you know, why haven't you fixed it before

like those sort of things that traditionally we would have had to have

used a third party.

You can now build that in with your

funnels. And I built this funnel that I share

inside of click funnels.

One of the things that I love about how

you've designed the inside of this membership area as well is that you're

making it very obvious by using the exact same language from your stack earlier.

You know how people are getting the content.

So over here on the left hand side, the social image library, that's exactly what

you told them in the stack that they were going to be getting so that, you know,

there's that immediate trust that's built upon purchase and login.

They can see this was what I was supposed to get.

This is what's been delivered.

Yeah, absolutely.

It's really good.

And what happens is that like.

For us, because we have the training and it's live right now, it's not automated.

And I think I'm going to leave it that way because people like that one oh one

on one interaction.

But people can join at any point, right?

And immediately they get access to all of these bonuses, they can watch the

previous months replay so they can get started right away.

And I think that gives a lot of value as well.

And so you know if you look at, you know, people canceling or you know, they're

going to ask for their money back when they come in and see all of this like.

Makes a whole lot of sense of how you're going to be able to help them and that

it's just a rock solid program absolutely well, thank you for being willing to take

us inside that membership area.

That's fantastic.

Is there anything else that you'd like to share about the funnel?

Well, I think that's probably I could go on and on and on.

But I think those are the main main key points.

Is really looking at, you know, how can you?

How can you be consistent, which is really good as well.

And then like for me with click funnels, which is so awesome, is that really

discovering all of what's possible.

And you know again a lot of people don't

realize that you can even build membership sites or you know, you can

build in just going to exit out of here.

You can build in quizzes as well and it's

just amazing all of the different features that are in there just to kind

of show you what that looks like I said, I can go.

On and on and on.

This is my dental implant free funnel

that we give people, which is which is so amazing.

But you have this whole quiz feature, which is pretty awesome.

A lot of people don't even know that you can build out these quizzes.

This is a new feature in click funnels and that's pretty awesome as well.

So you could definitely look at utilizing this within your own funnels for your

different businesses. And again, it's all right there inside to

be able to do that.

A lot of people don't know that.

So I thought I'd just highlight that you can do that and then you have the pop-up

to get people to opt in.

So there's just so much that you can do.

I mean, it's just really up to your imagination, which is why this is so

awesome because people can get ideas from so many of us absolutely i mean, really

the kinds of features that click funnels gives you are just completely endless.

It seems.

There's so many different things that you

can do absolutely fantastic.

Well, Doctor Holmes, I really appreciate

you being willing to spend some time with us today going over your funnel and for

being willing to share so much.

It's been an absolute pleasure and we

thank you for being a part of the summit.

Thanks so much for having me really.