Original subtitles

If you want to write copy that converts suspicious readers into ready to buy

customers, then you just need to master one simple rule overall, and that is to

write like your customer's talk.

All you need to do is take the pain

points and desires that your prospects talk about and write them into your sales

pages, emails, or blog posts.

And when you do that, your prospects are

going to say, hey, this product is exactly for me.

This is different.

To other solutions that I've seen, and I

really want this and they're going to be with their wallets out ready to buy after

only reading a couple of sentences.

Now the question is how do you understand

their pain points and desires? And you can use one of these four simple

strategies to do that.

One is customer surveys.

2 is reviewing social media, Facebook groups, Reddit, Instagram, Twitter,

etcetera. Three is reviews.

Lights and marketplaces going through the five star reviews and the one star

reviews to understand what they love about existing products, what they hate

and what's missing in the marketplace.

And finally doing customer interviews

over Skype or the phone to really dig deep and understand what is holding them

back and what solutions that are out there aren't working for them.

And that gives you the opportunity to create something that is a unique selling

proposition and include that into your copywriting.

Now, we've gone through how to do all of these 4 strategies in the market research

section of the course, so I'm going to put a link in the description so you can

go back and look at that if you haven't.

But as a reminder, I just wanted to say

in this lecture that there's nothing more powerful in marketing than understanding

a customer's pain points and desires.

And because copywriting is just

salesmanship in text form, it's so important to return to this as well if

you really want to write.

Headlines that are going to get clicked

open and bullet points of desires that are really going to excite people and 1st

paragraphs that are really going to interest people and to get them engaged.

So if you haven't, go back and look at the market research section in the course

so you can get all of that powerful sales copy to include in your marketing

materials.