All language subtitles for 034 How to Write Like Your Customers Talk

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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 0 00:00:00,790 --> 00:00:05,000 If you want to write copy that converts suspicious readers into ready to buy 1 00:00:05,010 --> 00:00:11,280 customers, then you just need to master one simple rule overall, and that is to 2 00:00:11,290 --> 00:00:13,910 write like your customer's talk. 3 00:00:14,210 --> 00:00:16,580 All you need to do is take the pain 4 00:00:16,590 --> 00:00:22,100 points and desires that your prospects talk about and write them into your sales 5 00:00:22,110 --> 00:00:24,210 pages, emails, or blog posts. 6 00:00:24,370 --> 00:00:26,600 And when you do that, your prospects are 7 00:00:26,610 --> 00:00:30,000 going to say, hey, this product is exactly for me. 8 00:00:30,010 --> 00:00:30,990 This is different. 9 00:00:31,000 --> 00:00:34,440 To other solutions that I've seen, and I 10 00:00:34,450 --> 00:00:39,280 really want this and they're going to be with their wallets out ready to buy after 11 00:00:39,290 --> 00:00:41,190 only reading a couple of sentences. 12 00:00:41,830 --> 00:00:44,950 Now the question is how do you understand 13 00:00:45,120 --> 00:00:50,940 their pain points and desires? And you can use one of these four simple 14 00:00:50,950 --> 00:00:52,480 strategies to do that. 15 00:00:52,490 --> 00:00:54,070 One is customer surveys. 16 00:00:54,620 --> 00:00:58,520 2 is reviewing social media, Facebook groups, Reddit, Instagram, Twitter, 17 00:00:58,530 --> 00:01:00,910 etcetera. Three is reviews. 18 00:01:01,020 --> 00:01:04,680 Lights and marketplaces going through the five star reviews and the one star 19 00:01:04,690 --> 00:01:08,530 reviews to understand what they love about existing products, what they hate 20 00:01:08,540 --> 00:01:10,290 and what's missing in the marketplace. 21 00:01:10,790 --> 00:01:13,220 And finally doing customer interviews 22 00:01:13,230 --> 00:01:18,160 over Skype or the phone to really dig deep and understand what is holding them 23 00:01:18,170 --> 00:01:23,360 back and what solutions that are out there aren't working for them. 24 00:01:23,370 --> 00:01:27,680 And that gives you the opportunity to create something that is a unique selling 25 00:01:27,690 --> 00:01:30,170 proposition and include that into your copywriting. 26 00:01:31,260 --> 00:01:36,770 Now, we've gone through how to do all of these 4 strategies in the market research 27 00:01:36,780 --> 00:01:39,790 section of the course, so I'm going to put a link in the description so you can 28 00:01:39,800 --> 00:01:42,430 go back and look at that if you haven't. 29 00:01:42,620 --> 00:01:45,390 But as a reminder, I just wanted to say 30 00:01:45,400 --> 00:01:49,720 in this lecture that there's nothing more powerful in marketing than understanding 31 00:01:49,760 --> 00:01:51,830 a customer's pain points and desires. 32 00:01:52,000 --> 00:01:54,780 And because copywriting is just 33 00:01:55,300 --> 00:02:00,970 salesmanship in text form, it's so important to return to this as well if 34 00:02:00,980 --> 00:02:01,870 you really want to write. 35 00:02:01,880 --> 00:02:03,580 Headlines that are going to get clicked 36 00:02:03,590 --> 00:02:10,120 open and bullet points of desires that are really going to excite people and 1st 37 00:02:10,130 --> 00:02:14,380 paragraphs that are really going to interest people and to get them engaged. 38 00:02:14,810 --> 00:02:19,040 So if you haven't, go back and look at the market research section in the course 39 00:02:19,050 --> 00:02:23,400 so you can get all of that powerful sales copy to include in your marketing 40 00:02:23,410 --> 00:02:23,420 materials. 3687

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