Original subtitles

In this video I'm going to give you 5 tips to create an irresistible call to

action. A strong call to action is the difference

between a page that converts and one that falls flat.

So the first tip to create an irresistible call to our action is to

have a call to action on every page.

Not just your home page, but also your

blog posts, in your emails and really any Facebook posts or any marketing content

that you do.

Because everything that you write should

have a call to action.

After all, you're creating that piece of

content for a specific reason.

You want to build engagement with your

prospects, an audience, and really get them to start taking action.

And it might not always be the call to action on your homepage, such as signing

up for the 14 day trial.

It could be signed up to your mailing

list so then you can potentially sell to them later on, or it might even be in an

email getting them to share it with somebody.

Or reply to you so you can learn a little bit more about their problems and what

you can help them with.

But really you should be engaging with

your audience at every opportunity that you can to really build.

That a relationship where you do something and they take action, and

that's why you should have a call to action on every page.

Now, you also recommend that you begin with the end in mind.

So before you start writing anything in email or blog posts or a landing page,

decide what action you want that reader to take at the end so you're really clear

on us, because if you're not clear on it, they're not going to know what to do.

So the second tip to create an irresistible call to action.

To start with a verb, now it is called a call to action.

So really, start that call to action with action verbs like stars.

Try, download, subscribe, watch, share, fill out, find out, shop or order.

It just makes it really clear that they are.

You're expecting them to take an action, and the best way to show that is by

starting with an action verb.

Now some of these action verbs like start

or try are great to use.

Because they don't seem as committal as

something like buy or shop and that's why a lot of sites, even online course sites

like Udemy will say try any course enroll today instead of buy or shop because it

sounds like not a big commitment.

So if you have the option try and pick a

verb like start or try that doesn't sound like a big of a commitment like shop or

order. Now the third tip.

To create an irresistible call to action is to create a sense of urgency.

And here are some easy ways to create a sense of urgency.

In your call to action include words like click now, try our software or service

today, limited time offer quantities limited only 47 left sale ends on August

thirty first. Doors closed on Thursday and don't miss

out. These are all ways to create that sense

of urgency and.

This has been a technique used before the

Internet was even invented to get people to buy things.

The closing, then sales that you might see in a retail shop.

The Christmas sales, the January sales.

People know that there's a deadline

there, and that really encourages them to buy because it creates that sense of

urgency now. The fourth tip to create an irresistible

call to action is to really just make it visible.

You need to.

Be really clear on what you expect people

to do.

They don't have time to figure it out

what they're supposed to do next.

So you should really draw the user's eye

to the action you want them to take.

And you can use contrasting colors like

maybe on a website or in a blog post like for example here you can see I've

highlighted in yellow and yellow box here the call to action which is to download a

PDF and of course they enter their email in order to get that so I get their email

address. But on the page, hopefully it's a bit

zoomed out, but you can see that really does catch the attention of the blog

post. Now also in the sidebar here, hopefully

you can see that this really is a contrasting color I've used to catch

attention and it's the email signup form in the sidebar of my website.

But if you're using an email for example, you can just simply bold a call to action

like I've done here on the slide and you can really see it.

Os or sticks out.

Another tip for emails as well as

actually paste the full link into the email.

When people see links, they automatically know that they're supposed to click on

them. And I would recommend you paste the full

link in rather than say click here, because if you just have click here it

can really get lost.

It's easy to miss, and if you want to

make it visible in an email, you can just paste the whole link in, even on a

Facebook post as well.

Pasting the whole link in makes it really

visible. Really obvious what you want them to do.

So tip number four is to make it visible.

Now tip number five is to minimize the

risk. If you want to really reduce people's

fears and hesitations, you should minimize the risk and really make it easy

for them to say yes.

And there's a couple of ways that you can

do that.

One is the money back guarantee, and you

can use the phrase like join today and enjoy our 100 % money back guarantee for

30 days. You can also use something more specific,

like if you don't get extra results by X time, then I'll give you 100 % of your

investment back, no questions asked.

And that's a good phrase to use because

you're getting 100 % of your investment back.

So it's making them think that's an investment.

It's not just an expense.

And also no questions asked also reduces

the risk because they know, OK, I'm not going to be bounced around from support

teams. There's nothing I have to do.

In order to get the refund, it's just no questions asked, and so that's often a

good little phrase to put in to minimize the risk.

Now, another way you can minimize the risk is by saying something like start

your free trial today.

No credit card required, no software to

install. So the risk is not just in terms of their

money, but it's also their time and effort.

So if you say there's no credit card required, that means they won't have to

cancel it or remember to cancel it later on.

And there's no big installation process, which really means there's no risk of

their time and wasting it.

Another phrase that can be good to use is

something like download and get started today, sign up in just 60 seconds, get

approved in just 8 minutes.

It's another thing I've seen and those

specific time numbers really minimize the risk and say, OK, I'm not going to be

doing this for the next two hours.

I can get this done quickly, and it's

going to be quick to get going.

So that wraps up the five tips to create

an irresistible call to action so really what you need to do is be sure to use all

these 5 tips when writing your next call to action.

Remember that a strong call to action is the difference between a page that

converts and one that doesn't.

So take this seriously and apply those 5

tips to your next call to action.