Original subtitles

In this video, I'm going to give you 11 tips to write magnetic headlines and

headlines are so important because on average, five times as many people read

the headline as the body content.

And when you've written your headline you

have spent eighty.

Cents of the dollar.

And this is what David Ogilvy said.

He was the one of the original Grand

Masters of copywriting, one of the big ad men from the nineteen fifties and sixties

and, literally he was saying, you've spent.

Eighty cents. Of your dollar because he used to buy space in newspapers to

advertise. But what that should signal to you, even

if you're not buying ads, is how important headlines are.

In fact, if you look at what you've said here, really you should be spending five

times the amount of time writing your headline versus the content, because

that's what most people are going to read.

So now that you understand the importance of headline, let's look at the first tip,

which is to start headlines with numbers such as top 15 websites to find free

images for your content marketing, 21 oxmoor eseo techniques you can use right

now, seven ways to make yourself happier, person every day.

Seven secrets have been proven, 7 reasons, 7 tips, et cetera.

Now, the great thing about starting your headlines with numbers is that not only

does it. Create a lot of curiosity, so people want

to click through and find out the 15 things and the seven things.

It also creates a very easy structure for you to create content because you just

have a list.

And it also creates a structure that's

very easy for people to read because they can just scan down through them quickly.

So this is probably the biggest headline tip that you can use and apply easily.

And websites like BuzzFeed and have built hundred million dollar businesses a year.

Just using this headline tip every article on their site is almost starting

when a number like this now tip number two for writing headlines is to use how

to headlines they still work.

How to make a lavender lemonade to get

rid of headaches and anxiety? How to do blank even if common obstacle

blank? How to do blank without common objection

and really these ones are very powerful to how to.

Even or without because.

A lot of people know how to do things,

but then they run into problems and the existing solutions don't solve those.

So if you really want to grab attention and have something unique and different,

including the even if or without.

You know, without having how to make

YouTube videos without recording any content.

That's an example that really is going to grab attention.

Third tip to write headlines is to flag common mistakes, such as 16 copywriting

mistakes you're probably making and how to fix them.

And are you making these 10 common Google Adwords mistakes?

Again, it creates curiosity for people to click through because they want to know

did they make.

Mistakes and also it'll help them solve a

problem that commonly comes up and that can get them to their desired location

much quicker. Now the fourth tip to write headlines is

to ask questions such as do you want to build a snowman?

Read this guide first.

Think you know SEO?

Quiz yourself and find that these questions are just so great way to engage

people and to really get them into the content.

Fifth tip to write headlines is to use punctuation and this is a very simple

technique which is especially useful for SEO.

So if you want to rank in the Google search engines or the YouTube search

engine, putting your keyword at the start of the title can be very helpful.

So here's an example.

If you wanted to rank for the keyword

marketing plan template, the title of your blog post could be marketing plan

template. Create your first marketing plan in five

steps. That's going to give you an advantage in

terms of SEO because your keyword is at the start of the title and it also just

makes really clear to people what the post is about.

6 tip 2 right headlines is to be ultra specific so you really want to define

what the article is about and remember that the headline set the expectation for

the rest of the article.

So try and be really clear about what it

is and someone open a simple idea so bad headline for example would just be.

Write a song.

Good headline would be how to compose

your first song.

Songwriting one oh one there's a clear

outcome there. Compose your first song and all the

basics to it.

7 tip to write headlines is to use the

five W 's the five W 's are engaging interrogative words that are used to

gather information like who, what, when, where, why.

These are common questions that we ask by using them in your headlines.

You can articulate 2 readers the kind of information that you intend to provide.

For example, you could say these seven questions will reveal why you're still

single. Here's another example how to motivate

yourself when you don't want to exercise.

So includes those five W 's in your

headlines tip number eight to write headlines is to pay attention to the

headline length. So if you want your headlines to look

good and to prevent them from being cut off, make sure your headlines are the

right length. And Google typically displays the 1st 50

or 60 characters of a blog post title in the search results, so you really want to

make sure that you're within that range, otherwise it's going to be.

Off people aren't going to see it in the search results, and it might not be as

compelling for them to click through.

9 tip is to use an image to enhance your

headline, and a good image is critical to success.

It should really grab the attention of the viewer and help them understand the

essence of what the article or video or course has to offer.

And if it can really explain visually what your headline is saying, that's even

better. So you can get free stock photos at a ton

of websites.

Here are a couple that I use personally

on splash. comstocksnap.ioandpexels.com and these

are copyright free images that you can use across your content.

Tip number ten is to model the best in the business.

So in particular I have fantasy called jeffbullas.com

I think he's excellent at writing titles and having good images that go with them.

They're really clickable and for example here you can see 12 new.

Plugins that will boost your online sales in 2019 Very specific.

He's got a number, he's got an outcome.

And I really want to see what those 12

are because I want to get that result.

5 fundamental flaws with your brand

messaging and ways to fix them.

Again, that's kind of the common mistake

example. So I would recommend you look at maybe

someone in your niche who's very good at writing headlines and then take some

examples from them, maybe modify them and use them for yourself.

Or you can check out Jeff Bullas.

And just use what his kind of blog posts

as templates and adapt them to your own business.

Now tip number eleven the final tip is to really practice and as you can see here

in this tool it says copywriters aren't born they practice and I would recommend

you use this tool.

You can just type in 25 headlines into

Google and it should pop right up.

But the great thing about this tool is

that you can really.

Try to write a headline for a blog post

25 times you can see.

25 different ways that you could really

market the blog post that you're going to write and see which one really catches

your attention. The most and as we said.

Five times as many people are going to read the headline.

So it's really recommend that for every piece of content you write, or even

email, try and write at least 10 different variations of the same thing.

See what really grabs attention.

The cool thing about this tool is it's

got a headline length checker built in, so you can really see that if it's the

right linked so they have it for headlines, tweets and emails and also

they have some kind of templates built in there so you can write over those and

adapt them to the topic that you are working on.

So those are the 11 tips to write magnetic headlines.

Go ahead and try them for yourself.

I think you're going to be very surprised

with the results that you can get.