All language subtitles for 030 The “AIDA” Formula.en

In this video you're going to learn how to use the Aida formula and this powerful copywriting formula

works for sales pages blog posts email newsletters sales videos scripts Facebook ads Google ads and

more and this one copywriting formula will help you write all of your copy faster and help you get results

that would blow you away.

If you're not using Aida then you could be missing out on a lot of leads.

Traffic and sales.

Now here's a visual of how Aida looks as you can see Aida stands for attention interest desire and action

and Aida is designed to grab people's attention and take them through your content to the point that

they take action on what they've read.

And this formula is virtually foolproof.

I recommend you use it for every piece of content you write because you shouldn't be writing from scratch.

So let's take a look at the four parts to the Aida formula in detail.

Now the first part is attention and if you want people to take action on what you've read you first

have to get their attention and you're going to get their their attention with the headline or the subject

line or the video title.

And in this example here you can see a subject of this email line is create highly engaging videos straight

from your phone and that's really important to have a catchy top title because the reader is gonna be

asking what's in it for me.

Why should I invest my time reading on and if they don't open the email or click on the video or click

on the blog posts then they're never going to buy or subscribe or whatever action you want them to do.

Now the second part of the AIDA formula is interest.

And once you've hooked the reader it's time to turn that attention into interest.

And if you don't hold their interest in the first paragraph then you've lost them.

So the way to get them interested is to engage them with unusual counterintuitive or fresh information.

So in this example here we can see that you've probably seen some different video content creation tools

that have hit the market in the last three years but I bet you haven't seen anything like this before.

It lets you shoot edit high class videos from your phone so automatically it's recognizing in this example

that there are other options out there but this one is different.

And now I'm interested really to find out why and learn more and better.

The third part to the Aida formula is desire and what you want to do now is really engage them so that

they really want what you're offering.

And there are three ways to create desire in your copy.

One is to show the product benefits.

Two is to explain how your product can change their life or how it solves their problems.

And three is to show the results.

Other people have achieved like testimonials and in this example here we can see not only can of pump

at high quality content with just your phone.

You can also leverage new aspect videos that are delivering more engagement like a hundred percent more

engagement 35 percent video views higher 33 percent less cost per engagement 78 percent more visibility

in the newsfeeds.

So those are some of the benefits and really the outcomes that I can get by using this product.

And here's a bit of a testimonial or an influencer reference.

Even Darrell Eves is a leading influencer on YouTube with over half a million subscribers is endorsing this

new tool.

So if the best guy or one of the best guys is using it well that's very interesting to me and I want

to use it so I can get up to his level. Now the final part of the Aida formula is action and this is

really where you want to ask them to take the next step.

Now once you stirred up enough desire to get your prospect thinking about taking action it's time to

close the deal.

And these call to actions are pretty simple statements to let the reader know that what you want them

to do next.

Like buy the product sign up for the newsletter or watch a video or share your tweets and everything

you write should have a call to action.

After all you're creating this piece of content for a specific reason and you can use a very clear and

obvious call to action.

Maybe change it to a different color.

Urgency is important as well so try and put an incentive to buy it like it's on sale or it's a special

price or something like that.

So as we can see in this example here grab your copy of this tool at the early adopter pricing so that's

an incentive.

And again which is only available for the next few days so that's creating an obvious call to action.

Click here and it's creating that urgency as well.

So that is a full run through of the AIDA formula an example 3D and make it clear for you if you're ready

to get your content read more often keep your prospects and readers hooked and drive them towards action.

Then use Aida for your next piece of marketing content.

You're gonna be blown away by the results.