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In this video you're going to learn how to use the Aida formula and this powerful copywriting formula

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works for sales pages blog posts email newsletters sales videos scripts Facebook ads Google ads and

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more and this one copywriting formula will help you write all of your copy faster and help you get results

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that would blow you away.

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If you're not using Aida then you could be missing out on a lot of leads.

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Traffic and sales.

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Now here's a visual of how Aida looks as you can see Aida stands for attention interest desire and action

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and Aida is designed to grab people's attention and take them through your content to the point that

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they take action on what they've read.

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And this formula is virtually foolproof.

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I recommend you use it for every piece of content you write because you shouldn't be writing from scratch.

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So let's take a look at the four parts to the Aida formula in detail.

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Now the first part is attention and if you want people to take action on what you've read you first

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have to get their attention and you're going to get their their attention with the headline or the subject

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line or the video title.

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And in this example here you can see a subject of this email line is create highly engaging videos straight

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from your phone and that's really important to have a catchy top title because the reader is gonna be

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asking what's in it for me.

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Why should I invest my time reading on and if they don't open the email or click on the video or click

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on the blog posts then they're never going to buy or subscribe or whatever action you want them to do.

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Now the second part of the AIDA formula is interest.

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And once you've hooked the reader it's time to turn that attention into interest.

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And if you don't hold their interest in the first paragraph then you've lost them.

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So the way to get them interested is to engage them with unusual counterintuitive or fresh information.

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So in this example here we can see that you've probably seen some different video content creation tools

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that have hit the market in the last three years but I bet you haven't seen anything like this before.

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It lets you shoot edit high class videos from your phone so automatically it's recognizing in this example

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that there are other options out there but this one is different.

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And now I'm interested really to find out why and learn more and better.

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The third part to the Aida formula is desire and what you want to do now is really engage them so that

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they really want what you're offering.

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And there are three ways to create desire in your copy.

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One is to show the product benefits.

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Two is to explain how your product can change their life or how it solves their problems.

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And three is to show the results.

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Other people have achieved like testimonials and in this example here we can see not only can of pump

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at high quality content with just your phone.

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You can also leverage new aspect videos that are delivering more engagement like a hundred percent more

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engagement 35 percent video views higher 33 percent less cost per engagement 78 percent more visibility

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in the newsfeeds.

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So those are some of the benefits and really the outcomes that I can get by using this product.

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And here's a bit of a testimonial or an influencer reference.

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Even Darrell Eves is a leading influencer on YouTube with over half a million subscribers is endorsing this

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new tool.

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So if the best guy or one of the best guys is using it well that's very interesting to me and I want

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to use it so I can get up to his level. Now the final part of the Aida formula is action and this is

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really where you want to ask them to take the next step.

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Now once you stirred up enough desire to get your prospect thinking about taking action it's time to

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close the deal.

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And these call to actions are pretty simple statements to let the reader know that what you want them

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to do next.

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Like buy the product sign up for the newsletter or watch a video or share your tweets and everything

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you write should have a call to action.

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After all you're creating this piece of content for a specific reason and you can use a very clear and

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obvious call to action.

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Maybe change it to a different color.

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Urgency is important as well so try and put an incentive to buy it like it's on sale or it's a special

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price or something like that.

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So as we can see in this example here grab your copy of this tool at the early adopter pricing so that's

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an incentive.

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And again which is only available for the next few days so that's creating an obvious call to action.

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Click here and it's creating that urgency as well.

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So that is a full run through of the AIDA formula an example 3D and make it clear for you if you're ready

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to get your content read more often keep your prospects and readers hooked and drive them towards action.

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Then use Aida for your next piece of marketing content.

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You're gonna be blown away by the results.