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These are the user uploaded subtitles that are being translated: 1 00:00:00,840 --> 00:00:06,900 In this video you're going to learn how to use the Aida formula and this powerful copywriting formula 2 00:00:06,960 --> 00:00:13,860 works for sales pages blog posts email newsletters sales videos scripts Facebook ads Google ads and 3 00:00:13,920 --> 00:00:21,270 more and this one copywriting formula will help you write all of your copy faster and help you get results 4 00:00:21,270 --> 00:00:22,510 that would blow you away. 5 00:00:22,540 --> 00:00:26,670 If you're not using Aida then you could be missing out on a lot of leads. 6 00:00:26,670 --> 00:00:28,720 Traffic and sales. 7 00:00:28,720 --> 00:00:35,610 Now here's a visual of how Aida looks as you can see Aida stands for attention interest desire and action 8 00:00:36,110 --> 00:00:41,970 and Aida is designed to grab people's attention and take them through your content to the point that 9 00:00:41,970 --> 00:00:45,400 they take action on what they've read. 10 00:00:45,490 --> 00:00:48,740 And this formula is virtually foolproof. 11 00:00:48,750 --> 00:00:54,850 I recommend you use it for every piece of content you write because you shouldn't be writing from scratch. 12 00:00:54,900 --> 00:01:00,720 So let's take a look at the four parts to the Aida formula in detail. 13 00:01:00,720 --> 00:01:07,740 Now the first part is attention and if you want people to take action on what you've read you first 14 00:01:07,740 --> 00:01:13,560 have to get their attention and you're going to get their their attention with the headline or the subject 15 00:01:13,560 --> 00:01:15,500 line or the video title. 16 00:01:15,850 --> 00:01:22,020 And in this example here you can see a subject of this email line is create highly engaging videos straight 17 00:01:22,020 --> 00:01:29,490 from your phone and that's really important to have a catchy top title because the reader is gonna be 18 00:01:29,490 --> 00:01:31,080 asking what's in it for me. 19 00:01:31,080 --> 00:01:36,030 Why should I invest my time reading on and if they don't open the email or click on the video or click 20 00:01:36,030 --> 00:01:42,330 on the blog posts then they're never going to buy or subscribe or whatever action you want them to do. 21 00:01:42,380 --> 00:01:45,560 Now the second part of the AIDA formula is interest. 22 00:01:45,630 --> 00:01:51,660 And once you've hooked the reader it's time to turn that attention into interest. 23 00:01:51,750 --> 00:01:56,690 And if you don't hold their interest in the first paragraph then you've lost them. 24 00:01:56,700 --> 00:02:05,310 So the way to get them interested is to engage them with unusual counterintuitive or fresh information. 25 00:02:05,310 --> 00:02:12,360 So in this example here we can see that you've probably seen some different video content creation tools 26 00:02:12,360 --> 00:02:18,000 that have hit the market in the last three years but I bet you haven't seen anything like this before. 27 00:02:18,090 --> 00:02:26,250 It lets you shoot edit high class videos from your phone so automatically it's recognizing in this example 28 00:02:26,250 --> 00:02:29,560 that there are other options out there but this one is different. 29 00:02:29,610 --> 00:02:33,770 And now I'm interested really to find out why and learn more and better. 30 00:02:34,410 --> 00:02:41,340 The third part to the Aida formula is desire and what you want to do now is really engage them so that 31 00:02:41,340 --> 00:02:43,800 they really want what you're offering. 32 00:02:44,170 --> 00:02:46,950 And there are three ways to create desire in your copy. 33 00:02:46,950 --> 00:02:49,150 One is to show the product benefits. 34 00:02:49,170 --> 00:02:54,820 Two is to explain how your product can change their life or how it solves their problems. 35 00:02:54,910 --> 00:02:56,810 And three is to show the results. 36 00:02:56,880 --> 00:03:04,170 Other people have achieved like testimonials and in this example here we can see not only can of pump 37 00:03:04,240 --> 00:03:07,270 at high quality content with just your phone. 38 00:03:07,380 --> 00:03:13,410 You can also leverage new aspect videos that are delivering more engagement like a hundred percent more 39 00:03:13,410 --> 00:03:21,960 engagement 35 percent video views higher 33 percent less cost per engagement 78 percent more visibility 40 00:03:21,960 --> 00:03:22,650 in the newsfeeds. 41 00:03:22,660 --> 00:03:28,530 So those are some of the benefits and really the outcomes that I can get by using this product. 42 00:03:28,590 --> 00:03:33,300 And here's a bit of a testimonial or an influencer reference. 43 00:03:33,300 --> 00:03:40,290 Even Darrell Eves is a leading influencer on YouTube with over half a million subscribers is endorsing this 44 00:03:40,290 --> 00:03:41,270 new tool. 45 00:03:41,340 --> 00:03:47,310 So if the best guy or one of the best guys is using it well that's very interesting to me and I want 46 00:03:47,310 --> 00:03:56,720 to use it so I can get up to his level. Now the final part of the Aida formula is action and this is 47 00:03:56,720 --> 00:04:01,350 really where you want to ask them to take the next step. 48 00:04:01,360 --> 00:04:06,980 Now once you stirred up enough desire to get your prospect thinking about taking action it's time to 49 00:04:06,980 --> 00:04:08,120 close the deal. 50 00:04:08,300 --> 00:04:13,340 And these call to actions are pretty simple statements to let the reader know that what you want them 51 00:04:13,340 --> 00:04:14,320 to do next. 52 00:04:14,390 --> 00:04:20,060 Like buy the product sign up for the newsletter or watch a video or share your tweets and everything 53 00:04:20,060 --> 00:04:24,060 you write should have a call to action. 54 00:04:24,080 --> 00:04:31,940 After all you're creating this piece of content for a specific reason and you can use a very clear and 55 00:04:31,940 --> 00:04:33,770 obvious call to action. 56 00:04:33,770 --> 00:04:36,250 Maybe change it to a different color. 57 00:04:36,470 --> 00:04:45,680 Urgency is important as well so try and put an incentive to buy it like it's on sale or it's a special 58 00:04:45,680 --> 00:04:47,750 price or something like that. 59 00:04:48,110 --> 00:04:53,990 So as we can see in this example here grab your copy of this tool at the early adopter pricing so that's 60 00:04:53,990 --> 00:04:55,560 an incentive. 61 00:04:55,590 --> 00:05:02,650 And again which is only available for the next few days so that's creating an obvious call to action. 62 00:05:02,780 --> 00:05:07,250 Click here and it's creating that urgency as well. 63 00:05:08,060 --> 00:05:15,650 So that is a full run through of the AIDA formula an example 3D and make it clear for you if you're ready 64 00:05:15,650 --> 00:05:21,400 to get your content read more often keep your prospects and readers hooked and drive them towards action. 65 00:05:21,500 --> 00:05:26,210 Then use Aida for your next piece of marketing content. 66 00:05:26,210 --> 00:05:28,630 You're gonna be blown away by the results. 7625