Original subtitles

All right. So let's talk about who needs the funnel, because there's two types of

businesses that need funnels.

Well, first of all, every business needs

a funnel, but there's two types of businesses.

We'll break it down into two categories, big ticket and low ticket.

And so you need to decide who it is that you need to go after.

And what I recommend is picking a niche.

Because if you get you and your funnel

builder, your funnel maker, good at a very specific industry, let's say that

you nail down a funnel for dentist and you just go after dentist.

And all you got to do at that point is copy and paste, copy and paste and

different marketplaces as opposed to setting up a dentist and then setting up

a plastic surgeon and then setting up a plumbing company.

And there's nothing wrong with that, but there's so many dentists.

Did you know what, like one in six people?

Graduate from high school or from college.

Go on to become a dentist.

It's like an out.

I just made that up.

But it's like something outrageous like

that. Statistics are all made-up That one is no

different. But it's something outrageous that

chiropractors, they're on every corner, dry cleaners are on every corner.

So once you get a once you nail down a funnel for a specific niche, you

shouldn't just start.

Always recreate and funnel after funnel

after funnel. You should just go hammer that funnel

into that niche.

Because look, if you go to any market

then you see the same attorney ads, right?

Jim Adler in Texas, it's John Adler.

In Arkansas, it's Morris Bart and

Louisiana, it's the same exact ad, just a different character.

That's a funnel, right? They just dropped the different picture

inside the funnel.

So I want you to think about that in your

business. Like, so the best thing that you can do

is go after a niche.

And so then you got to specialty, right?

Like, I specialize in the real estate niche.

That's how I started this whole thing.

Now I can build a funnel for anybody, but

I specialized in the real estate niche and it was so easy for us to spit out

real estate. Bills that we could do so in 30 minutes

and charge 6000$ When's the last time you made 6000$ for a true 30 minutes worth of

work? Well, maybe it won't be that long now

that you're in this program, right? Maybe you'd be like, OK, now I know what

the bar set at and now I know what I got to do.

We used to do that all day, every day.

But the first thing is i picked them

segment of the market that I could go after and that was real estate agents.

So let's talk about some of the big ticket people, because that's what I've

always I've never really been after the low ticket stuff.

I've always gone after the big ticket items.

The first thing is dentist.

You know if you need to go replace a few

teeth I had to have a crown put on in my gums clean like maybe two months ago.

It was like thirty six hundred bucks man.

Everybody that walks through the doors

like an ATM for those guys.

No wonder. And So what you want to do is

you don't want to pick the dentist to go after dinner is in small town America.

You want to go after the dentist that are in competitive markets where there's a

ton of market share and they're probably under underserved in the marketplace and

they're wanting to grow and everything else.

So specialized plumbers people think plumbers are broke but usually if.

Plumber comes to your house or if a plumber does a job it's going to be five

hundred six hundred eight hundred maybe two, three thousand dollars.

Depending electricians the same way.

Pretty much all the trades worked that

way. So you can get a plumber or an HVAC

company or a roofing company, something of that nature.

A few more deals, man, that's thousands of dollars that's coming to them as well.

Chiropractors, you know, they do repeat business plus they usually charge, you

know, thousands of dollars for adjustments and things like that come in

and the supplies and all that stuff.

So the average customer to them could be

worth. Than fifteen thousand dollars per year

coaches, you know people like myself, coaches, consultants, we need funnels.

We need a ways to create funnels so that we can get our message in front of people

and most of us charged you know anywhere from 5 to thirty thousand dollars per

client. So we're a big tickets.

You could charge somebody like us 5 to ten thousand dollars for a funnel that

converts us a few clients and we're happy as a pig in shit.

And then another example would be real estate agents, average real estate agents

going to make 5 to ten thousand dollars per transaction.

So if you charge them.

5 to ten thousand dollars we charge 6

back in my day.

But if you charge them 5 to ten thousand

dollars for a real estate funnel, then it's real simple.

They make one or two sales throughout the year and this thing's paid for itself.

But let's talk about some of the low ticket things too.

And again, you need to decide what your niche is.

Go after that niche.

Dwayne step.

He decided that his niche was the car business and that's what he went after.

Now he's expanded, he takes on other people, but he had a cut and paste niche

that he blew up first they got to his first fifty thousand dollar month and

then he expanded from there.

You have to follow that.

In process, you're gonna have to master one thing before you can get good at all

things. But low ticket would be like dry

cleaners. You know they're dry cleaner on every

corner, but their average ticket might be 30 or 40$ A gym owner, same thing.

There's CrossFit gyms and everything that maybe costs 200$ per.

Month the average person is going to stick with them for six months, so it's

kind of a big ticket deal, but that's still just a couple grants.

You're gonna have to put volume in there.

Just know what you're working with.

Car sales, you know, the car salesman is usually the person that invests in the

funnel, not necessarily the dealership.

You can get a dealership to do it.

But car sales are generally low ticket, meaning that the car salesman is making

200$ per. Ticket if you get a dealership to do it,

that's a completely different story that would end up over here.

Phone sales like people that work for AT and T.