Original subtitles

Ok. And a summit? And you guys probably see we did two

summits last year, probably do two more this.

Year we keep doing these summits because they.

Are amazing ways to generate.

Lead, gleeds Ken.

The summit becomes the lead.

Magnet can you guys wanna summit?

Is where you interview a bunch of speakers on a certain topic.

Ok, so the summit is the actual lead, man.

Give me your.

Email address i'm going.

To give you access.

Excuse me, this entire summit with.

A whole. Bunch of people.

No, we're going to who gonna help you on whatever the.

Topic is OK, so the summit becomes the lead magnet.

Ok, so this is what a basic summit funnel looks like.

Ok, page number one, there's a video or something talking.

Here's what summit is.

Register to get access to it, and down

below you say here's all the speakers going.

To be speaking in the summit, OK.

So that's page number one, and here's an

example of our affiliate boot camp.

Less gone through boot camp.

It's an example of a summit funnel, right there's.

A video here on top basically saying I'm going to teach you guys.

How to get in 100 days to turn your hobby as an affiliate to a full time career.

Like going through the.

Boot camp.

They watched the video.

That's number one.

Ok, now the one thing about a summit funnel is that.

Really quickly pushes you up here to.

Start selling.

So it's the only one of our lead funnels.

You start.

Selling out immediately.

Ok, so I hear there's an upsell.

Now everyone. Just summits in different ways.

Typically when someone selling a summit.

They're upset here is going to be like an

all access pass it's like, hey, you're gonna get the summit.

But it's going to expire every.

Day you.

Know something live for.

And then?

You lose that lead.

Magnet disappears. If you pay for an All

Access pass for 100 bucks, whatever, then we're.

Going to give you.

Guys the all the, all the, all the

interviews and they're there forever you can whenever you want.

Plus we give you the transcripts and.

This and.

A whole bunch of other.

Things to.

Increase the value of the.

Offer, right. And so this is where a lot

of people do that is that they have the upsell right here and.

The upsell. Will typically cover all the.

Ad costs. That you.

Have you're driving ads into the summit funnel, OK?

So you're getting leads for free because that up, so there covers your ad costs.

Now for me, I did a little.

Differently, because my biggest goal is

to get people into one funnel way challenge.

We'll talk.

About after the break when we come back

talking about. Challenge funnels but for me challenges

is 1. Of the most powerful tools we have right

here at the unboxing level, so I go from the lead magnet.

Then getting some immediately.

To here I think.

I'm one of the only people I've ever seen do that most.

People go directly from.

Here and sell all Access pass.

Or some kind of.

Offer related.

To the summit OK alright, so that's number two for me is again and.

I kind of said they get.

The All Access pass for free when.

They join the 1 funnel way challenge, OK.

And then down here.

What happens then is that after they opt.

In each day.

They will get a.

Page like this it's like hey, here's the

1st 5 speakers and haven't you got 24 hours to go listen to it?

Right, so. It's Lee.

Magnet kind of disappears so.

They have 24 hours to go listen to

interview one, interview two, interview three, interview four interview five OK

and then after 24 hours it disappears when?

The next day comes.

Out here's the next 5 interviews.

They listen to those and those disappear.

After 24 hours, the next one comes out

again. The life of 24 hours to disappear.

The reason I make it disappears because.

The upsell gets the All Access pass and

so by making.

Them disappear and taking them offline.

There's more reasons why.

People want to go and buy the All Access

pass. They may have missed one of the

interviews, or maybe missed day two because they're traveling, or maybe they

couldn't consume it all.

It's like 40 hours of interviews and

like, I wanna watch it later.

Then the all access passed the value.

Of that dramatically increases and becomes more valuable OK, and.

So throughout the entire challenge.

I keep selling that all Access pass or

excuse me, throughout this entire summer keep selling all Access pass you access

to that as well.

Ok, the biggest.

Thing to. Understand is that the summit funnel it's

a lead magnet.

Summit is the lead magnet.

Give me email address when you access this.

Amazing summit.

And there's a bunch of really.

Fun, cool, unique ways to monetize it on the back end, OK?

Alright, so again.

This is our summit funnel right here.

This is the.

Pages look like.

They opted in boom.

We sold them on our challenge.

Give all access, pass and then.

There's the lead magnet is the interviews

each day and we do it over three days.

We give access to all the different

interviews and. Then pull them off.

Ok, we did the same.

Thing with our 30 day challenge.

Same kind of concept, right someone? Came in here.

There's a video explaining like hey give.

Me email.

Address and get access to this challenge where I interview people about it.

They were lose everything.

I have no money left.

What would you do over the next 30 days to get back on?

Top OK, that's the lead magnet.

They give me the email address and then

boom, here I have.

One way challenge and they.

Get all Access Pass as well and then boom.

Day one, day two.

Day three they get they.

Get the videos and they pulled away the videos and they pull away.

Ok, now typically the way that most people do.

It the, 1st, time you do a summit, usually it's live, right.

So it's like.

The lead magnet you're driving traffic to

is like, hey, next week or next.

Month we're doing the summit.

It's going. To be.

Amazing get you know, put your email address now so you can sign up for some

that's coming in the future.

So people spend a couple months doing.

All the. Couple weeks.

Building it up, getting a big list of.

People and then they'll submit launches.

5 and that's how? We do ours the first time and then

afterwards we set it Evergreen.

So you can make it Evergreen for like

right now if you go to 30 days dot.

Com You can see it's funnel, it's live.

If you go to phillybootcamp.com you can see that funnel, it's live.

Ok, there was a time when we launched some live, but now that they're done and

they're in there, they're Evergreen.

And that's kind of how the.

Funnels work now, and both these funnels generate tons of leads for us all the

time, 24 hours a day we're driving.