Original subtitles

That any further ado I want to officially announce the acquisition.

Click funnels is just acquired magnetic marketing Dan Kennedy's company.

I'm so excited for a couple of reasons.

Number one, for me as like probably Dan's

biggest fan.

I'm so honored to have a chance to be

able to take my mentors work and be able to take this and pass it on to the next

generation of marketers.

I was 20 years old when I ran into this

stuff and it changed my life forever.

I want to be able to bring that to the

next generation of entrepreneurs, help change their life as well.

That's number one, but number two and more importantly is for you guys.

Like I want to be able to take these principles from Dan and give them to you

so you have a more holistic understanding of business.

Right now, all the things people are teaching on the Internet are these

tactics like the things that are here that are at work today but are gone

tomorrow. The fleeting things.

The reason why I've been in business for over 2 decades now because my business

was not built on these fly by night tactics.

It's because I built it on a solid foundation on strategies, the best

marketers in the world.

So I'm going to be giving you guys these

strategies from Dan will help grow your ECON business for you to be able to take

your coaching businesses.

And grow them at scale, them at levels

you never thought were possible.

Dan changed my life and he's gonna change

your life as well.

And I'm excited to tell you that you were

training begins right now.

Thank you. Hey you.

His dad. Kennedy, you guys.

So it's nice of them all to be so excited because Frank Kern is so still thoroughly

pissed off.

That we ruined his story.

And then I ruined this story by not dying.

He clung to the idea that I was dead for quite some time.

We were sending him pictures of me holding up newspapers with the current

date on them to try and persuade him that I was still around.

So thank you, it's very nice of you.

Ohh very cool.

Well, i'm excited, First off to introduce you to our people like I was talking

about in the video, but you guys have no idea how much this man has impacted your

lives indirectly and a lot of you guys directly as well.

And it's my huge honor to have a chance to interview.

I'm not going to lie, I'm kind of nervous, but I'm also excited and we're

going to talk about some of the questions I'm asking about funnels and some of the

fatal flaws that a lot of us as Internet marketers have and we're focusing on our

funnels. But before we got into the funnel stuff,

I had a personal question that I wanted to ask just because.

I know like where I got my start in Frank Kern and Ryan Dyson, how so many people

all come back and basically I got my start from Dan Kennedy.

But I'm curious how you got started in this, like this.

I don't even know that story.

I made it all up ohh digital.

I had a brief soldier on in normal traditional advertising.

And quickly.

Determined that it was.

90 % bullshit, right? That the that the Agency agenda and the

client agenda were not very well sinked.

I had a agency owner, very famous ad

agency owner, say to me kid.

What you want?

Is a dog food company as a client? Owned by a rich old guy who's married to

the third wife half his age, and she has five fluffy poodles because all you got

to do is put effort poodle in the ad.

And you'll keep the client for two years

because they have no earthly idea whether what we're doing works.

Or not.

And it was about that day that I said,

you know, I don't really know if I want to be a part of this.

You know, there's more honorable ways.

To make a living.

You could be a lawyer or a politician or a Hawker.

Or you know.

So i began to really pay attention to

mail order David Ogilvy, one of the great old ad guys who you folks might not know,

but he does.

You know, David's famous rant in his

office to his staff at one point was then later reproduced in print by David and

headlined only the direct response.

People really know what they're doing.

And direct response came from mail order and direct marketing came from mail

order. And so I studied as I got serious about

it the masters.