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Hi my name is Dara and welcome to this Google Analytics course where you were going to learn how to

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use Google Analytics as a powerful tool to grow a business.

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Now before we jump into what we're going to cover in the course I think it's really important you understand

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why you should analyze your Web site or marketing data and the famous business consultant Peter Drucker

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put it best.

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He said you can't manage what you don't measure or you cannot improve what you don't measure on Google

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on lakes really is the tool that will allow you to measure your Web site and marketing performance so

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that you can improve it.

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Now in this course you will learn how to set up a Google Analytics account install tracking code on

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your Web site configure Google Analytics goals set a backup fuse set up filters online standardised

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reports psych audience behavior conversion benchmarking and real time reports how to use campaign tagging

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to better track the success of your marketing campaigns how to manage multiple Google Analytics accounts.

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If you want to take on clients how to set up custom dashboards and reports for colleagues and clients

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and go beyond those standardized reports on how to link Google analytics with other Google products

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like Google ads.

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So in particular you can create lists of people that you can remark to in Google odds based on the information

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from your Google Analytics account.

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Now I suggest you take this course is that if you have your own Web site you just follow along and implement

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the steps on your own Web site and Google Analytics accounts.

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If you do not have a Web site and you still want to put things into practice I'm going to give you access

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to a demo cans so that you can really get hands on experience and go confidently into jobs or freelancing

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clients and say I can do this work for you.

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So all of that and more is coming up in this course.

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Let's get started.