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In this video you're going to learn about the most exciting new feature on instagram it's called shopping
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on Instagram.
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And this is incredibly exciting because it really changes Instagram from a platform where you can inspire
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customers and potential customers to a platform where you can sell directly to them.
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So let me give you an example of this.
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I'm on the Instagram account of this company 10 syle and you can see that they have pictures of their
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products here.
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It's kind of a tent that you tie up off the ground.
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Pretty cool.
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But you can see as I scroll them through their Instagram account you can see in some pictures that there
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is a little shopping bag in the top right corner.
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So let's go click this open now it can see it says top here to view products.
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And if I tap that open up combs the product name and the actual price of it.
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If I click through I need to be bought to this intermediary page where I can click through again.
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And now I'm being brought to the company's Web site where I can go ahead and buy the product directly.
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So this is extremely exciting for business owners because you can use Instagram as a way to directly
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sell to your customers now and that's a big change from it just being a place to kind of inspire and
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show how the product is used in its environments et cetera.
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So then to come back here and just explain a little bit about how this works or what's actually happening
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here is once you upload a photo you just want tags and then you can put the link to send off two so
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people can purchase the product.
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Now Instagram isn't taking a cut of these transactions.
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That's the other exciting thing.
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If you wanted to advertise this post then they would be making money on the advertisement.
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But they're not taking a commission on the sale which is even better news for business owners now have
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to say that this feature here and shopping on Instagram right now at the time of recording this video
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is restricted to certain verticals in for U.S. businesses only.
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But I would have done the research and the early trials have been extremely successful.
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So there's no doubt in my mind that this feature will be Rhoda rolled out globally across every single
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vertical.
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So what does that mean for you.
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It means this is the number one reason why you should be taking Instagram seriously and building up
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your audience right now because this ability to sell directly to your customers for free is just around
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the corner.
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So hopefully that has got you excited by this new feature on Instagram in general and if you want to
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learn how to enable this feature I will link the instructions in the resources of this video and you
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can share.
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Then if its available free to do right now or if not just look forward to this and coming to your market
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or vertical soon.
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