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If you want to grow your own throughout the can then one of the best things that you can do is on a
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weekly basis come in and review your Instagram analytics and to access your Instagram on links.
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Just click the little analytics icon beside that your account name.
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And this is going to bring you right into the analytics dashboard and it is fairly basic but this is
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probably all of the information you really need in order to make decisions to grow.
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You can see the number of followers you've got.
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In the last seven days and the number of posts that you made and really this analytics information is
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going to just be shown for the most part.
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On the last seven days you can see also the number of impressions.
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The number of it.
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So the number of times your posts has been seen impressions the number reached the number of accounts
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that it's been seen by the number of profile views.
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And if you look at your profile the number of clicks on those call to action buttons on your underneath
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your bio.
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I need to get 100 followers before I can see my demographic information but that will be things like
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the name or the Age and The Sex and the location of my followers.
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I can also see in terms of my posts all of them for the last year sorted by impressions.
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And so this can be a great place to come in and look out and say OK well I've made six boys posts this
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week which was the one that got the most impressions.
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Maybe I can continue to make more content like that because that is getting a lot of impressions or
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maybe even click in see one of the hashtags that I use maybe was responsible for that higher number
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of impressions.
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So always come in here and study and and try to understand why you did not post get so many impressions
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and continued to make more content like that.
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So you can continue to get more impressions now.
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Below are normal posts that appear in our profile.
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We can also see metrics for our stories.
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Now this is not going to be shown for the last year but for the last 14 days but really sorted by impressions
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once again and this is a great way to see again where one of those stories that are getting the most
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amount of media impressions and that our audience are liking.
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We can also see then the analytics for any promotions that we're doing.
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And also down the bottom here which can be pretty helpful actually is just a definition of some of the
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metrics that are showing up here.
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So impressions just as a reminder are the total number of times that all of your posts have been seen.
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And what is cool about that is especially in this analytics section is that it's the main metric for
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posts and stories.
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So if we click in here once again sort of by impressions and for stories it's impressions as well.
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So what that allows you to do is compare like by like so poets with stories and you can really see OK
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well are my posts or are my stories getting more impressions if your stories are getting more impressions
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while then maybe continue to make more stories and continue to make more of the stories that are getting
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the most amount impressions.
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So the analytics or the inside section here is fairly basic but to be honest this is all you really
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need to do.
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And the main thing you want to find out is which is which type of content posts or stories that are
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getting the most time impressions and which of those posts or stories are getting the most impressions
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again.
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So you're just drilling down into the most popular content.
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You make more popular content with the right hashtags and you're just going to grow your visibility
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and impressions on Instagram.
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I think it's actually great the way it's so simple sometimes you can really be overwhelmed by all the
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reports in say Facebook analytics or Google Analytics.
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So it's quite a simple analytics dashboard but nonetheless it can be extremely helpful to guide you
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towards growing your Instagram account.
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