All language subtitles for 12 - Make a Positive Difference English

Hello, this is Marshall Goldsmith.

I am so excited about my upcoming new book, How Women Rise, with my lead author Sally Helgason, World

Authority on Women in Leadership.

So excited to be working with her.

We're going to be talking about some great stuff.

Let me give you just one little tidbit that I think might help you in your career.

Our job is to help women move up that ladder to higher levels of influence because we think if they

get to those higher levels are going to make more positive difference in the world.

We're not saying anybody should do that.

We're saying for the women that want to do that, we're going to try to help you as best we can.

Let me give you some advice I got from the wonderful Peter Drucker and talk about how that specifically

applies to women in leadership.

I'm very fortunate.

I had the privilege of spending about 50 days with Peter Drucker before he died.

I was on the board of the Peter Drucker Foundation for about ten years.

I got ranked number one leadership thinker in the world, my intellect compared to that of Peter Drucker,

a matter of a 10 year old child.

He is so smart.

He taught me so many things.

Some of the great points he taught me.

Number one, he said, our mission is to make a positive difference, not to prove we're smart or right.

And Sally and I know work with women, we don't see women trying to prove they're smart all the time.

We do see them get lost in technology and proving that they're right in the right answer as opposed

to the answer that's going to make a positive difference.

Our mission is to make a positive difference, not necessarily to prove that we're smart and right.

Peter Drucker taught me another lesson.

Every decision life is made by the person has the power to make the decision, make peace with that,

make peace with that, not necessarily the right person or a good person or fair person.

Every decision is made by that person.

And he also taught me if I need to influence the powerful decision maker to make a positive difference.

One word to describe that person is customer.

One word to describe me a salesperson.

They don't have to buy.

I have to sell.

They don't have to buy.

I have to sell.

Peter Drucker said, sell what you can sell and accept what you can't sell.

Now, one specific challenge that women tend to have is hesitancy of self promotion.

People who are doing a fantastic job, really underselling themselves about their own capabilities and

skills.

Well, think about this in order to make a positive difference, sometimes what you need to do is be

promoted and sometimes there are powerful decision makers going to decide whether you get promoted or

not.

They don't have to buy.

You have to sell.

And again, sometimes women think, well, you know, I'm doing a good job.

I should be recognized for my work.

That's not thinking like a great salesperson.

Listen, if you didn't ever have to promote yourself, if your good work would speak for itself, no

company would need a marketing function.

You need to be your own positive marketing function and you need to believe look to make a bigger,

positive difference in this world.

I would like to get that position.

Don't be hesitant to sell.

Put together a sales case, talk about why you deserve that job, position yourself in a very positive,

upbeat way, and remember these simple lessons from Peter Drucker.