All language subtitles for 006 Gig Analysis_en

Assalam o alaikum, today we'll see what are
impression, clicks and orders

how we'll see gig analytic, to check which
gig is performing well

or which gig is not performing well,

definitly you now a matrix, why that gig
is not getting orders

if you know why this gig is not getting orders
then

definitly that thing is going to be so important
for you,and gig analytic helps you in this

if you see on the screen, I've opened a demo
account analytic here

You can check it for last 14 days 30 days
and two months

I've set it to last 7 days, you can change
it to last 14 days,

and if you want a monthly analysis you can
set it to last 30 day to check which gig
performed well and which one not

so here the main sections are impressions
clicks orders

and cancellations, you've keep it as low
as you can

if it remain zero it'll be the best, else
your gig will be de-ranked so badly

badly de-rank means, it'll end up at 8th
to 10 page

and to rank it again will be the hell of
a task, so you must

so you must not effect your dealing, for
taking more orders

if you are 100% sure you can deliver and
manage it, then work on it

but if you are unable to complete it, then
don't accept it, many newbies do this mistake
in excitement

don't even recognize buyer's requirement,
and don't give him a proper sample

not even understand his words,l They don't
know how to deal well

due to this cancellation occurs.

One cancellation occurs when your competitors
places a fake order on your gig

we'll discuss this in detail, they actually
want to increase your cancelation rate

this happens too, there are bad and good
people every where, this is you can say a
law

If you can't go up yourself, put the other
down, so this is a theory

so many people follow this too, but this
is not our topic for now, our topic is impressions

clicks orders and cancelations, I've already
breifed you about cancelations. Now i'll
tell you about

what are impressions clicks and orders, and
then after that

we'll talk about how we can improve them

and then if we are seeing this matrix, how
we can use it to know

that what's our gig is lacking, and how we
can improve it, so first of all

let me tell you about impressions clicks
and orders,So just like the previous video
we've searched video editng again

and now i'll tell you what is an impressions.

see, all the gigs that are visible to me,
look I am scrolling down

all of these gigs, I am scrolling down, even
I am seeing this line not this one

but I am scrolling and not seeing all of
them

now on my scrolling, fiverr gave each gig
an impression

means the impression has been counted, this
is visible on my screen even i didn't saw
it each

but one impression has been given, this is
the basic example of impression, If your

gig is gaining good impressions, this means
that the keywords that you've targeted

those keywords are right, your gig is ranked,
and it is gaining good impressions as well

and if you are not getting good impressions,
then it means your gig

is not even in the ranking, and it is not
even visible to the buyer, see these are
visible

and didn't talk about clicks, orders , just
talked about impressions, So the first thing
is impressions

You should improve your impressions, and
to do this the main thing is

your ranking, if you improve your ranking,
then your impression will increase automatically

so we discussed, what are impressions and
how to improve them, now we'll further see
the details

till now we have discussed impressions, now
let see what are clicks,

suppose this gig attracted me, and I clicked
it,

S as i clicked this gig, one click is counted
for this gig

now each one of these got impressions, but
this one got a click

the one which I clicked and opened his profile

Now one click is increased in the analytics
of this gig

now you know what are impressions, sometimes,
your gig is getting too many impressions

even I am not seeing these gigs, but it got
an impression, but the click is only counted

when specifically someone click your gig,
and then view it

Now see this, this gig got a click

so this is a click, now if I place an order
here

or I message him and buy this gig

So one impression, click and order is counted
for this gig only

if the orders are 0 it become 1, if 1 it
become 2

now here 8 orders are in the queue for this
gig

so already, total orders he completed in
the last seven days, and all the orders in
his gig, will be visible in orders section

as soon as you complete them, it keeps on
updating

suppose if these 8 orders are not completed
and are cancelled

then cancel ratio rate will increase, but
if he complete orders then order section
will increase

now lets move back to analytics, and here
i'll elaborate what are the factors

if you're getting good impressions but not
getting clicks, then

what are the problems and how to solve them

important thing is impressions, if you get
impressions, chances of getting clicks increases

and when clicks increases, your orders will
increase too, so the first factor is to improve
impressions

if you improved your ranking you'll get impressions,
but now you are not getting clicks

if you're not getting clicks, then how someone
will place an order

Now if you see the analytics here

the first gig that is visible here, this
gig got 1.1k impressions in last 7 days

and it got 43 clicks, with zero orders and
0 cancellation rate

Obviously, zero orders that's why zero clicks,but
if I see my second gig

here I got 1.2k impressions more than the
previous one

but if you see the clicks,these are more
than double

and you talk about the conversion, this gig
got conversions too

of course, as I talked earlier, first you
need to improve your impressions

if you managed to improve your impressions,
then you have to improve your clicks, and
if your clicks get improved

then more chances are there to increase your
orders,

and if you see in the last, this gig is not
getting impressions

low impression means less clicks

now first talk about this gig, why it has
low impressions

so the reason behind this is, that the keywords
that I targeted

either the targeting was wrong, secondly
the keywords that i targeted, did not ranked
my gig

Now, how I can improve this gig, one options
is to update its title, description and everything

and try to improve its ranking if I know
its targeting is right,but

you need to keep one thing in mind that if
you change the title of your gig, Then the
URL

will remain the same as the title that you
choosed for the first time

so if you think your title has enough keywords,
that you want to target

then you can change the title and description,
but if

you did a keyword research again and targeted
the wrong keywords and want to change them

so if this is a new fresh gig with zero orders,
then delete this gig

and recreate it, you can use images and description
again

by doing a little bit of change and can be
used again, but then

delete this gig, and recreate it, but if
you think keywords are perfact

I only need to update the title, and a description
little bit

or did a lot of keyword stuffing, that's
why I am not ranking, or any other issue
that you found

then change your title, So that it doesn't
make much difference to your URL

but if your keywords are totally different,then
delet your gig and recreate it

so that your URL remains the same, that it
contains those keywords

on which you want to rank

So if i tell you, this gig didn't gave me
any conversion,

I'll delete this gig,i'll do a keyword research
again and then i'll create it again

now if I talk about this gig, it's gaining
good impressions, almost equal to the second
one

that got orders,

this one got impressions too, but why it
has low clicks

so there are two main reasons of not getting
clicks, let us go back to our example

whenever your gig's impression is shown

whenever it is searched, like here gigs impressions
are shown, now what is visible to the buyer?

only two things, first your gig's title,
and second

your image or video if you used it, these
two things are visible to the buyer only

and the third thing is your pricing, but
it effects the least

it do matter but not that much, like if your

pricing is too much high, if we see the average
price here

is 100$, but you are selling it for 1000$

here you can see, no one is selling it for
that price

so if you charge too much, then you'll not
get any click

but this is too rare, obviously you do a
search before setting a price

so there is a low chance of making mistake
in pricing, but i made this clear too,

two main factors are your gig's title and
your gig's image

or a video,

if your gig's image is not appealing

may be its not relavent for the buyer,

what buyer is coming to see, is not visible
in the image

so the most part is coverd by your image
or video so this must be appealing or relavent

For instance, if you are giving, wordpress
services

and the images that you've used, are related
to apps or

they are totally irrelevant, images don't
even have those targeted words

suppose you're giving wordpress issues fixing
services

atleast use an image in which it is visible
that the issue is being fixed

or you have mentioned a major issue , that
I can fix it

with 100% surety, and you have wrote all
main points, so that is a relavent image

and you know that this keyword is being searched
by the buyer,and you know what should be
the main point

what is the issue he's facing, and what solution
does he want,

and now you've mentioned that solution on
your gig image,now the chances of getting
clicks has increased

and this is the main factor, and secondly
your gig's title

if you stuff the title with only keywords,
for example if this person

write, video editing, professional video
editing,video animation, means if it doesn't
make any sense

stuffed every keyword to rank himself, suppose
he was ranked, but when buyer reads his title

he'd say, "I am not getting this, what will
he deliver, he'll do animation or editting

but if he write the same title like this
one "professionally video editing and animation"

he used the keywords too, but sensibly ,
easy to read, giving a professional feeling
too

it'll get clicks. So there are two main factors,
number one is your gig's images

images are the most important factor, images
and videos, because they took most of the
space

this is your main factor. Secondly your title
and third thing is your pricing

so if you see this gig, you'll understand
if this gig gets impressions

but not getting clicks, so the problem is
with the image that i need to change

because the main factor is the image, taking
more space

so if my gig's image is not appealing that
means my gig will not get clicks

if getting impressions, that means targeted
keywords are right, gig is ranked and getting
impressions

but no one is clicking it, because its not
appealing, that's why

my clicks are low, and if clicks are low
then obviously there is less chance of getting
orders

possibly you'll get order on first 10 clicks,
but let me clear one more thing

this impressions section, like I told you
how easy is to get an impression

as the buyer is scrolling down, you are getting
impressions, so

so don't think that my gig was shown to 10
people, and it got zero clicks

so getting impressions is the easiest, but

the main thing is clicks, sometimes, people
search for the keywords

like we did, how much impression we gave,
how much clicks we gave

to do a keyword research, and when you do
it properly, how much more will you do?

so just think, how much clicks just a seller
gives

so understand this thing too, if it has 43
clicks, then many of these are due to sellers

you can see many things here, so

don't think like, after getting 10 impressions,
i didn't even get 1 click or after 100 impression
I got only one click

don't get into these things

Analyze your gig after atleast 2 weeks

if even after 2 weeks, your gig is not getting
good impressions, then i told you two things

there is problem in your ranking, you need
to improve your ranking, you targeted the
wrong keywords

secondly, if you see you're getting good
impressions but not gaining any clicks

then clearly, either my title is not that
catchy,

or my gig's image has some issues.So update
your image

then your clicks will increase

in this gig too, I did the same experiment
here

this gig image was totally irrelevant

this gig was in the ranking, but not gaining
any clicks

I updated the image, and then clicks kept
on increasing

then I got orders too, so keep this thing
in consideration

I hope you understood this matrix

See If you know how to analyze things,

if you understand where the mistake is, then
you can correct it

now what mistakes people do, they only see
this analytics to see impressions

are we getting clicks or not? and if not
then they sit with a blind face

No, if you are watching this thing is not
right,, then grasp the cause of it

Why its not happening? Why impressions are
not increasing, then you'll know there is
a ranking issue

if you are not gaining clicks , Then you
will know
there is an issue with the image

70% chances are that the problem is with
the image

May be you think that image is perfect, my
image is better then others

but you'll get a more good if you get idea
from other images,but don't copy

and the second factor is , you think title
is not catchy, and then you updated the title

and thirdly you can see, Is my price too
high? or is it too low??

May be the average selling price is 40 to
50$ and you're selling it for 5$,

may be buyer think that this service is not
that good that's why price is low. This is
a factor too

English men needs quality, the time he's
spending there

and the money, he wants the value in return,
he don't bother what the price is, he just
needs the value

if you are giving the value, then you'll
get more money for your service too

there is a seller on fiver that sells his
service for 5$ and there is a one who sells
it for 5000$

so the difference between them is the quality

So if you're delivering a quality work, then
do a research in the market, for the pricing

don't blindly start with the 5$, do a market
research first

examine the market price and then decide
your price. I hope you understood this matrix

this is one of the important matrix, and
I told this in detail because

if a person understands this, he can analyze
his gig and he can improve it too

then you don't need anyone else to consult

so you can analyze yourself, point out mistakes
and then you can correct them as well