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These are the user uploaded subtitles that are being translated: 1 00:00:00,000 --> 00:00:04,100 Assalam o alaikum, today in fiverr Seo section, we'll see competitive analysis 2 00:00:04,200 --> 00:00:06,700 how we can analyze our competitor 3 00:00:06,800 --> 00:00:08,800 how we should create a gig 4 00:00:08,900 --> 00:00:13,600 What should be our gig images,title description and pricing 5 00:00:13,700 --> 00:00:15,500 now why competitive analysis is important 6 00:00:15,600 --> 00:00:20,600 Whenever a new person joins fiverr, suppose he's going to sell any service on fiverr 7 00:00:20,800 --> 00:00:25,600 but he don't know, how much demanding his skill is in the market 8 00:00:25,700 --> 00:00:28,000 what will be the best pricing 9 00:00:28,100 --> 00:00:30,500 How to write a good description 10 00:00:30,600 --> 00:00:32,500 how to make a good gig image 11 00:00:32,600 --> 00:00:37,600 you'll only know this, when you'll analyze your competitor's gigs 12 00:00:39,500 --> 00:00:43,000 only then you'll know, for how much price your service can be sold 13 00:00:43,100 --> 00:00:44,800 what wil be the best description 14 00:00:44,900 --> 00:00:47,100 what will be the best title, and best image 15 00:00:47,200 --> 00:00:48,200 Now why I am telling this? 16 00:00:48,300 --> 00:00:52,000 because people thinks that these things are so simple 17 00:00:52,100 --> 00:00:53,400 these are not so important 18 00:00:53,500 --> 00:00:58,400 They leave these small things and then regret, where we've done a mistake? 19 00:00:58,500 --> 00:01:03,300 They've struggled alot and achieved so much 20 00:01:03,400 --> 00:01:06,400 and still they don't know where've they done a mistake 21 00:01:06,500 --> 00:01:08,900 and they've done a mistake in their base level 22 00:01:09,000 --> 00:01:10,900 which they keep on facing till the end 23 00:01:11,000 --> 00:01:16,000 just like a building,if its base is not strong, not matter how many floors it has, it can collaps any time 24 00:01:16,500 --> 00:01:21,300 so you need to work on your base, the more strong your gig will be, 25 00:01:21,400 --> 00:01:24,500 more chances are to get more orders 26 00:01:24,600 --> 00:01:29,400 so in competitor analysis, I'll search any gig from here, suppose wordpress 27 00:01:29,500 --> 00:01:34,400 it is possible that your service can be sold at 100$ for instance 28 00:01:34,500 --> 00:01:39,500 and you sell it for 5$ only, because you thought that only 5$ product can be sold at fiverr 29 00:01:41,500 --> 00:01:44,900 or you think that in the beginning I can get orders only if the price is low 30 00:01:45,000 --> 00:01:47,500 may be this is in your mind, but this is not case 31 00:01:47,600 --> 00:01:49,300 so suppose I wrote wordpress here, 32 00:01:49,400 --> 00:01:52,600 we'll see keyword research in the next section 33 00:01:52,700 --> 00:01:54,400 for now we'll see competitor analysis 34 00:01:54,500 --> 00:01:56,400 now what you've to observe? 35 00:01:56,500 --> 00:02:01,000 So open some gigs from here, and open their profiles as well 36 00:02:01,100 --> 00:02:03,700 open both, gigs and profiles 37 00:02:03,800 --> 00:02:04,600 so what is the benefit? 38 00:02:04,700 --> 00:02:08,800 Suppose, like he's selling this service, customize fix and update wordpress website 39 00:02:08,900 --> 00:02:13,800 So if you're selling the same service, when you read his description 40 00:02:13,900 --> 00:02:18,900 you'll get a better understanding, what he'll do and what he'll fix 41 00:02:19,800 --> 00:02:22,600 So you can enlist these things in you gig too 42 00:02:22,700 --> 00:02:27,700 Suppose you're giving wordpress services but you don't know what will be the issues 43 00:02:28,700 --> 00:02:30,700 if you're fixing wordpress issues 44 00:02:30,800 --> 00:02:33,700 Suppose you're also creating a gig for wordpress issues 45 00:02:33,800 --> 00:02:36,900 but you don't have any ideo, what will be issues already faced by the people 46 00:02:37,000 --> 00:02:39,700 may be you'd have some basic things that you can mention but 47 00:02:39,800 --> 00:02:44,800 when you open their gigs and read their description, you'll get more ideas 48 00:02:45,700 --> 00:02:50,700 and then if you add them in your gig too, then chances of getting more conversions will increase 49 00:02:51,600 --> 00:02:55,600 Now there is buyer who has indexing issues 50 00:02:55,700 --> 00:02:59,000 or he has speed issues or any other issues 51 00:02:59,100 --> 00:03:03,000 and suppose you didn't mentioned indexing issue, but mentioned speed issue 52 00:03:03,100 --> 00:03:05,700 but you know how to fix indexing issue 53 00:03:05,800 --> 00:03:10,700 Suppose if buyer read the description, and if he doesn't find his issue in your gig description 54 00:03:10,800 --> 00:03:13,400 so why he'll hire you? 55 00:03:13,500 --> 00:03:18,500 So that's why when you do a competitive analysis, you get different ideas 56 00:03:19,500 --> 00:03:23,000 about that service, that yes, I can add these points in my description 57 00:03:23,100 --> 00:03:28,000 and when you analyze 8,10 upto 15 gigs, you get more idea 58 00:03:28,100 --> 00:03:33,100 and your skill set, in which you're 100% sure, that I can give best service 59 00:03:33,600 --> 00:03:38,600 then you create a list of all those points, and then add them into your description 60 00:03:39,100 --> 00:03:43,700 and when you open other's profile, you came to know how much different gigs they have made. 61 00:03:43,800 --> 00:03:45,800 suppose if you're giving wordpress services 62 00:03:45,900 --> 00:03:48,900 then what other wordpress services are being sold on fiverr 63 00:03:49,000 --> 00:03:51,600 which have reviews, orders and people are hiring 64 00:03:51,700 --> 00:03:55,700 moreover, you can see their gig images,you can see how much appealing it is 65 00:03:55,800 --> 00:03:59,000 Images has great impact and has an important role 66 00:03:59,100 --> 00:04:01,900 Many people face this problem, that they have alot of impressions, 67 00:04:02,000 --> 00:04:05,300 they are not gaining any clicks, and when there are no clicks then there'll be no orders 68 00:04:05,400 --> 00:04:09,300 So the major issue in this scenario is their image and title 69 00:04:09,400 --> 00:04:13,900 If your image is not that much appealing, buyer don't understand what are you trying to tell 70 00:04:14,000 --> 00:04:16,700 they are not getting the main point of your service 71 00:04:16,800 --> 00:04:19,200 then they'll not click on your gig 72 00:04:19,300 --> 00:04:21,300 and when there are no clicks, then how there'll be orders? 73 00:04:21,399 --> 00:04:25,200 I'll talk in detail about gig impressions clicks and views 74 00:04:25,300 --> 00:04:28,500 Similarly, open other gigs too, and check their profile 75 00:04:28,600 --> 00:04:33,600 Like this man, if you open his profile,he has gigs of different categories 76 00:04:34,600 --> 00:04:36,900 This will give you an idea, 77 00:04:37,000 --> 00:04:42,000 that I should break down my skill into these niche and categories 78 00:04:42,600 --> 00:04:44,900 and then I can make different gigs in each field 79 00:04:45,000 --> 00:04:49,000 don't enlist every thing in the single gig 80 00:04:49,100 --> 00:04:51,200 Rather make multiple gigs 81 00:04:51,300 --> 00:04:53,200 as a new seller you can make 7 gigs 82 00:04:53,300 --> 00:04:56,200 and i'll recommend that you should make all 7 gigs 83 00:04:56,300 --> 00:05:00,300 or atleast create 4 to 5 gigs in your category 84 00:05:00,400 --> 00:05:02,600 this will increase the chances of getting orders 85 00:05:02,700 --> 00:05:06,000 Where one of your gig is ranking or not, 86 00:05:06,100 --> 00:05:11,100 so when you have 4 to 5 gigs, then chances are higher that you mutiple gigs will be ranked 87 00:05:11,600 --> 00:05:13,100 and you'll start getting orders 88 00:05:13,200 --> 00:05:17,300 you can get ideas from their title, how they write a catchy title 89 00:05:17,400 --> 00:05:19,400 how their discription is catchy 90 00:05:19,500 --> 00:05:23,500 If you face any difficulty in writing a description, you can take ideo from here 91 00:05:23,600 --> 00:05:28,600 don't try to copy gig title, description or tags, you'll get strike 92 00:05:28,900 --> 00:05:30,400 and your account will be banned 93 00:05:30,500 --> 00:05:32,700 so don't ever do this mistake 94 00:05:32,800 --> 00:05:36,300 You can take ideas, how they've mentioned points in bullets 95 00:05:36,400 --> 00:05:38,000 You can write description like this 96 00:05:38,100 --> 00:05:41,300 you can mention these same points as it is 97 00:05:41,400 --> 00:05:43,700 change it little bit, by changing the numbering, changing the text little bit 98 00:05:43,800 --> 00:05:47,200 you can use it if you change the wording 99 00:05:47,300 --> 00:05:50,900 but if you copy and past as it is, then you'll get a strike 100 00:05:51,000 --> 00:05:53,100 and your account will be banned too 101 00:05:53,200 --> 00:05:57,200 In competitor analysis,the basic package of this gig is starting from 120$ 102 00:05:57,300 --> 00:06:01,200 This may be possible that you might start it from 10$ or 50$ 103 00:06:02,700 --> 00:06:07,700 competitor analysis let you know, that you can sell your gig at initially high price 104 00:06:10,900 --> 00:06:15,500 But you have it in your mind that you can only sell it for 5$ to 10$ 105 00:06:15,600 --> 00:06:17,800 and you're doing the same 106 00:06:17,900 --> 00:06:21,600 you worked hard to learn a skill, and now selling it in 5$ 107 00:06:21,700 --> 00:06:25,900 this will be a loss for you, because you work hard for so long 108 00:06:26,000 --> 00:06:28,300 and then you'd not get enough earning 109 00:06:28,400 --> 00:06:32,800 So this was compatitive analysis, I hope you understand all points 110 00:06:32,900 --> 00:06:37,900 and you guys before making a gig,keep in mind images points, title and description points 111 00:06:38,200 --> 00:06:43,000 and especially pricing, i'll share a tool with you as well 112 00:06:43,100 --> 00:06:45,700 that'll let you know, what is the average price on a keyword 113 00:06:45,800 --> 00:06:47,600 and how are you utilizing it 114 00:06:47,700 --> 00:06:49,800 i'll share a tool with you in this course 115 00:06:49,900 --> 00:06:54,800 but atleast,do manully analyze different gigs and profiles 116 00:06:54,900 --> 00:06:59,900 create a list, that you can make these different gigs in your skill and in your service 117 00:07:01,700 --> 00:07:06,200 make your mind, what will be the images,what will you write in the description 118 00:07:06,300 --> 00:07:08,900 make a basic guide of a gig first 119 00:07:09,000 --> 00:07:12,100 and now our next part is keyword research 120 00:07:12,200 --> 00:07:17,000 and in next video we'll see how to do a keyword research before making a gig 10862