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In this video you're going to learn how to select your campaign type.
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And this is the first step to set up a campaign outwards.
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So what you want to do is go ahead and log into your outwards accounts come command to the campaigns
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tab quickly.
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Plus button and click new campaign.
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Now as I said this is the first decision I'll make.
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And you can see that there are five different campaign types.
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So I just want to run quickly through each of these at a high level so you have an understanding of
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them and then we'll select the ones who we can really go through our example campaign.
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So firstly we've got our search network and this really allows you to reach customers interested in
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your products or services with text as you're probably already very familiar with seeing this.
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These are the ads that appear at the top of the search results.
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They're just text ads and pretty simple.
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Now next up you've got the display network and this allows you to run different kinds of ads across
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the web.
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So this is really a key part of Google's advertising platform that not only can you appear underneath
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to search results but they've also partnered up with a ton of sites so that you can advertise on those
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sites as well.
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So here's an example of one of those partners sites that is allowing Google to put ads on their Web
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site.
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It's called W3 schools and you can see here is an ad from Google on their Web site.
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Now today they put this.
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They allow Google to put this side here because they get a cut of the ad revenue.
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And you can see that this format of this ad is a banner ad which is obviously different than to the
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text that's just here.
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Now if we click this open you can see that you can advertise your business all over the web but add
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words an earn revenue from your web site with ads sense.
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So you may have heard of ads sense before and this site would have got set up with ads and so that they
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can earn revenue from Google advertising platform in terms of for you.
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What is the benefit of this.
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Well you can really put different types of ad and not only put them on the search results but also in
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sites that maybe your customers spend a lot of time on.
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Now coming back to our campaign types we've also got shopping ads promote your products with shopping
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ads.
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So if we look at this you can see the format of these ads are quite different to just plain text.
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You have got the pictures here.
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And this really goes right down into the private pages.
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We've also got video ads.
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And primarily this will be ads that you can put on YouTube.
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It's all done within the same words platform and campaign set up process.
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So for example here's an example of one of those ads on YouTube that just is on top of the video before
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it starts.
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So you T-bonds can be set up in here as well.
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And then we've also got up and saw.
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So these are these ads will for the most part appear in other people's apps which is they've got a similar
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process where they have a partner apps where they advertise in kind of similarly to how they do it with
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their web sites and the display network.
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Now for this example we're just going to pick the search network it's probably the simplest one to get
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started on.
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And you can see that there's options to drive sales leads and Web site traffic.
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And we're just going to click web site traffic that we want to put in our business web site so I just
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put it on the Web sites and click continue.
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Now the cool thing is is that you can go through this process with them just to experiment yourself.
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You can go right to the end of the process and you won't need to put your credit card on until you actually
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want the ad to go live.
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So even if you're not sure if you want to advertise just yet or exactly how it would work I would just
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encourage you to come in and set this campaign up so you can really give it a go.
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Now we can just put this as test campaign what we can do is we can just select it so appears only on
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the search network and not also on the display network.
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So we want to really keep this as a search only campaign.
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And for now we'll just leave it at that.
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But that is the first step to really set up your outwards campaign to select your campaign type.
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