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These are the user uploaded subtitles that are being translated: 1 00:00:00,630 --> 00:00:06,070 In this video I'm going to show you how to add a cover image to your Facebook page. 2 00:00:06,090 --> 00:00:09,380 I don't even show you how to design one for free. 3 00:00:09,500 --> 00:00:12,440 Tonight a cover image to your Facebook page. 4 00:00:12,450 --> 00:00:20,490 You can click on this little button here in the cover image space and you can choose a photo or upload 5 00:00:20,490 --> 00:00:26,470 a photo and you can even upload a video or a slide show in this space as well. 6 00:00:26,640 --> 00:00:30,320 But for this video we're just going to look at it uploading a photo. 7 00:00:30,570 --> 00:00:35,760 So what are some of the best practices for using this space and getting the most out of it. 8 00:00:36,180 --> 00:00:40,880 Well let's have a look at an example here on you Timmy Dotcom's Facebook page. 9 00:00:41,120 --> 00:00:43,210 They have used this in an interesting way. 10 00:00:43,230 --> 00:00:51,060 They have included a picture of their ideal customer or their customer really in action using their 11 00:00:51,060 --> 00:00:52,170 product or service. 12 00:00:52,170 --> 00:00:56,550 So to me is an online marketplace that sells online courses. 13 00:00:56,790 --> 00:01:02,400 And here you can see a picture of one of their students really using their marketplace. 14 00:01:02,400 --> 00:01:03,820 You can see he's got the laptop. 15 00:01:03,880 --> 00:01:05,700 It looks like he's at home. 16 00:01:05,820 --> 00:01:07,130 He's taking notes. 17 00:01:07,330 --> 00:01:12,600 And so they are using this space to really identify with the customer. 18 00:01:12,660 --> 00:01:17,530 So when I see that and come to their page I say hey that's kind of what I'm doing. 19 00:01:17,700 --> 00:01:19,320 And then I can identify with that. 20 00:01:19,320 --> 00:01:21,640 It speaks directly to the customer. 21 00:01:22,200 --> 00:01:24,960 Another way that you can use this cover image space. 22 00:01:24,990 --> 00:01:31,290 For example if you were a local business like this one here which is a steakhouse in Dublin they have 23 00:01:31,290 --> 00:01:37,620 taken a picture of the outside of their building and this is a great use of this space as well because 24 00:01:37,620 --> 00:01:42,800 if I come to their Facebook page to find out if they're open a little bit more about them read the reviews 25 00:01:43,380 --> 00:01:50,070 well then I get a clear picture of what it looks like from the street and that when I walk past it makes 26 00:01:50,070 --> 00:01:51,870 it very easy for me to identify. 27 00:01:51,870 --> 00:01:55,920 Yes that's the place I saw it online and that's the exact picture of it. 28 00:01:55,920 --> 00:01:59,440 So I know I'm here or that's where I saw that review. 29 00:01:59,460 --> 00:02:01,030 But the place that looks good. 30 00:02:01,170 --> 00:02:06,060 So that's another interesting way to use this cover image space. 31 00:02:06,060 --> 00:02:08,740 Now there's really unlimited possibilities for this. 32 00:02:08,760 --> 00:02:15,330 And so if you want you can come in use the Facebook search bar search for a similar business to your 33 00:02:15,640 --> 00:02:19,240 to yourself and check out how they are using them. 34 00:02:19,260 --> 00:02:24,000 Now I do want to show you how to design your own cover image for free and to do that and you can come 35 00:02:24,000 --> 00:02:25,900 into Kanva dot com. 36 00:02:25,950 --> 00:02:31,130 It's essentially just like Photoshop but a lot simpler and completely free. 37 00:02:31,320 --> 00:02:37,680 And the best thing about it is that they have templates for Facebook cover images so you can just log 38 00:02:37,680 --> 00:02:39,840 in and then click on Facebook cover. 39 00:02:39,840 --> 00:02:42,980 You can see it has the exact dimensions that we need. 40 00:02:42,990 --> 00:02:46,570 So this really saves a couple of steps in the process. 41 00:02:46,950 --> 00:02:53,550 So you can click into that and right now you can see that we have our blank canvas in those correct 42 00:02:53,670 --> 00:02:55,260 pixel dimensions. 43 00:02:55,260 --> 00:03:01,260 And then over here on the left hand side we have templates that we can actually use and drag and drop 44 00:03:01,320 --> 00:03:03,290 into this blank canvas. 45 00:03:03,420 --> 00:03:09,060 Now a lot of these are free and you can use those and just manipulate the text and the colors and the 46 00:03:09,060 --> 00:03:10,930 images if you want. 47 00:03:10,930 --> 00:03:17,950 And some of them do have some page image page images and or paid elements to them. 48 00:03:18,300 --> 00:03:21,600 And that's OK because Kanva are providing a great service. 49 00:03:21,640 --> 00:03:23,890 Obviously they need to make some money out of this. 50 00:03:24,300 --> 00:03:30,060 And the cool thing is that if you see a template like this that has some paid elements to it it doesn't 51 00:03:30,060 --> 00:03:31,930 mean you can't use it at all. 52 00:03:31,980 --> 00:03:37,830 You can just go ahead and delete the paid elements so I can see here because it's got the Xs at the 53 00:03:37,830 --> 00:03:40,680 back that this is a paid element. 54 00:03:40,920 --> 00:03:42,690 So I can actually delete that. 55 00:03:43,440 --> 00:03:50,790 And what I'm going to do is actually put my background in this and then delete the background here per 56 00:03:50,790 --> 00:03:53,160 my own background that I've uploaded. 57 00:03:56,070 --> 00:04:03,190 And actually I can see that this part of the image as well as the paid elements are actually going to 58 00:04:03,190 --> 00:04:13,720 remove that and I'm going to replace that so I can come up in two elements shapes and I'm going to pop 59 00:04:13,720 --> 00:04:14,770 this in here. 60 00:04:16,570 --> 00:04:17,770 I'm going to 61 00:04:20,440 --> 00:04:22,350 reposition this. 62 00:04:22,590 --> 00:04:29,670 And you can see it gives you a lot of help to make things centered and I think that looks pretty good. 63 00:04:29,930 --> 00:04:39,820 So once you have created a cover image that you like then you can just go ahead and click download and 64 00:04:39,820 --> 00:04:40,960 save it as a ngi 65 00:04:48,880 --> 00:04:55,280 and it can take a couple of seconds like this for it to download and it's going to move that to my desktop. 66 00:04:55,320 --> 00:05:00,690 What I might do before I leave this is just click save. 67 00:05:00,690 --> 00:05:02,520 So I have that for later. 68 00:05:02,580 --> 00:05:04,970 And then they're going to come back to my Facebook page. 69 00:05:04,970 --> 00:05:16,840 Click on Add a cover from a photo and actually I need to click upload upload a photo and there's my 70 00:05:16,840 --> 00:05:17,370 design 71 00:05:20,740 --> 00:05:22,600 I can just uploaded there. 72 00:05:23,830 --> 00:05:29,360 And I think you'll agree that looks fantastic and we're really taking advantage of this prime real estate 73 00:05:29,870 --> 00:05:31,190 on our Facebook page. 74 00:05:31,220 --> 00:05:37,100 Now one final thing that you want to do in order to get more Web site traffic from your Facebook page 75 00:05:37,550 --> 00:05:43,640 is to opt in your web site here under the Learn More button. 76 00:05:43,640 --> 00:05:49,430 So I've just added in web site dot com This is just a test and you cannot in your own. 77 00:05:49,430 --> 00:05:50,280 You were all there. 78 00:05:50,300 --> 00:05:54,850 And then click on Save changes and we've updated our learn more button. 79 00:05:54,860 --> 00:05:59,390 So anybody who comes to our Facebook page and wants to learn more they can click straight through to 80 00:05:59,390 --> 00:06:06,440 our Web site and you can even test that to make sure that does actually go through to the right you 81 00:06:06,440 --> 00:06:12,830 world that you've put in there so that you know how to create your own cover image for Facebook and 82 00:06:12,890 --> 00:06:16,430 uploaded an ad in that link back to your Web site. 83 00:06:16,430 --> 00:06:21,450 Go ahead and take these important steps to set up your presence on Facebook. 8490

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