Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:00,300 --> 00:00:05,670
Welcome to Facebook marketing in this training you are going to learn how to use Facebook as a powerful
2
00:00:05,670 --> 00:00:08,160
marketing tool to grow any business.
3
00:00:08,220 --> 00:00:14,400
And I'm going to walk you through the steps to set up a Facebook page step by step to create content
4
00:00:14,850 --> 00:00:20,070
and build an audience of tens of thousands of potential customers.
5
00:00:20,370 --> 00:00:26,340
But before we get into that I do want to take a minute to talk about why you should be using Facebook
6
00:00:26,340 --> 00:00:33,150
as a marketing channel and how it's really different to other social networks and marketing channels
7
00:00:33,180 --> 00:00:33,930
out there.
8
00:00:34,110 --> 00:00:35,760
So we're going to get through five reasons.
9
00:00:35,760 --> 00:00:42,180
First reason is simply that there's 2 billion active monthly users on Facebook.
10
00:00:42,180 --> 00:00:47,400
And if we look at a chart of all the social network sites here you can see that Facebook is way out
11
00:00:47,820 --> 00:00:51,480
in front with really over 2 billion users.
12
00:00:51,720 --> 00:00:56,030
So why is this important to say a marketer or business owner.
13
00:00:56,100 --> 00:01:02,610
Well Facebook is so big that really no matter what country you're in no matter what age group you're
14
00:01:02,610 --> 00:01:07,880
targeting your potential customers and audience are going to be on Facebook.
15
00:01:07,880 --> 00:01:13,410
It's just a fact with an audience that that big two billion people.
16
00:01:13,410 --> 00:01:19,740
So if you're not sure which marketing channel you should be focusing on you can focus on facebook because
17
00:01:20,070 --> 00:01:22,080
your audience are there without a doubt.
18
00:01:22,110 --> 00:01:24,090
It's just that big.
19
00:01:24,480 --> 00:01:28,350
And you couldn't really say the same about Instagram or something like that.
20
00:01:28,380 --> 00:01:34,380
It's got more of a narrower age range although that is expanding at things like Twitter again is more
21
00:01:34,380 --> 00:01:37,730
specific type of user not everybody has Twitter.
22
00:01:37,770 --> 00:01:39,540
Not everybody has snapchat.
23
00:01:39,540 --> 00:01:46,680
Not everybody has Pinterest but everybody or almost everybody has a Facebook profile so you can really
24
00:01:46,680 --> 00:01:47,770
target them there.
25
00:01:47,820 --> 00:01:49,560
So that's the first reason.
26
00:01:49,560 --> 00:01:55,130
Second reason is that the average Facebook user has two hundred friends.
27
00:01:55,140 --> 00:01:56,430
Now why is this important.
28
00:01:56,430 --> 00:02:04,950
It's important because that allows Facebook to have a very viral effect because if two friends like
29
00:02:04,950 --> 00:02:11,640
a Facebook page a Facebook post then if they have a third friend that's interested in similar content
30
00:02:11,640 --> 00:02:17,400
Facebook is going to show that to them and that's what really creates this viral effect.
31
00:02:17,430 --> 00:02:24,930
Very very quickly is that Facebook is able to really show content to your friends group and it just
32
00:02:24,930 --> 00:02:26,930
expands so quickly.
33
00:02:27,180 --> 00:02:33,330
Now that is not the same for something like say YouTube like I use YouTube personally all the time but
34
00:02:33,330 --> 00:02:37,750
I have no idea what my Khant what my friends look at on YouTube.
35
00:02:37,770 --> 00:02:40,110
I never see a video that they like.
36
00:02:40,110 --> 00:02:46,990
And so it doesn't create that same viral effect between friends.
37
00:02:47,160 --> 00:02:54,540
Now the third reason that you should be using Facebook is that it has real profiles and this may seem
38
00:02:54,600 --> 00:03:01,020
obvious but this is actually the reason that Facebook was able to dominate social media.
39
00:03:01,050 --> 00:03:08,250
They weren't the first social media site but they were their first social media site that got people
40
00:03:08,250 --> 00:03:13,470
to create real profiles and it was because they really want to connect with their friends so they obviously
41
00:03:13,470 --> 00:03:15,090
put in their real name.
42
00:03:15,090 --> 00:03:16,760
So why is it important for business.
43
00:03:16,770 --> 00:03:20,650
Well let's say if we look down at it at a post here.
44
00:03:21,120 --> 00:03:26,160
If I click in and I can see the people who are really engaging with my content and then I can click
45
00:03:26,160 --> 00:03:27,590
through to their profile.
46
00:03:27,630 --> 00:03:32,870
I can get a sense of who they are what they're interested in where they are what other content that
47
00:03:32,880 --> 00:03:40,050
they like and that allows me to build up a very clear buyer persona for my business.
48
00:03:40,050 --> 00:03:43,520
You couldn't say the same for YouTube or reddish or even Twitter.
49
00:03:43,650 --> 00:03:52,050
People tend to create these pseudo profiles and not their real names because there wasn't that incentive
50
00:03:52,110 --> 00:03:54,120
to really connect with your friends.
51
00:03:54,180 --> 00:03:57,860
So that is something extremely unique to Facebook.
52
00:03:58,230 --> 00:04:05,070
And not only does it make it good for you know seeing who your competitors audience are get a real clear
53
00:04:05,070 --> 00:04:05,780
picture of them.
54
00:04:05,820 --> 00:04:11,790
You can do for your own but also it's very powerful in terms of if you're looking at your analytics
55
00:04:12,300 --> 00:04:17,920
and you want to see you know some analytics on your audience.
56
00:04:17,920 --> 00:04:24,330
He can be very clear you can be very certain that you know their age gender their location is extremely
57
00:04:24,330 --> 00:04:30,720
accurate because people have put that in themselves and also then for Facebook ads you can much better
58
00:04:30,720 --> 00:04:37,740
target people based on who they are and that is an extremely powerful reason to market your business
59
00:04:37,740 --> 00:04:41,400
on Facebook and because they have real profiles.
60
00:04:41,550 --> 00:04:49,420
So number four and in case you weren't aware Facebook owns Facebook Messenger WhatsApp and Instagram.
61
00:04:49,470 --> 00:04:57,980
And if we go back to the most famous social networks worldwide of the states you can see that one two
62
00:04:57,990 --> 00:05:05,600
three four five six seven a 10 even one two three four five six in the top six Facebook owns three of
63
00:05:05,600 --> 00:05:06,060
them.
64
00:05:06,290 --> 00:05:10,280
So Facebook you know setting up their first.
65
00:05:10,310 --> 00:05:15,280
It makes it much easier for you to say connect with people on Facebook Messenger.
66
00:05:15,290 --> 00:05:16,810
That's all integrated.
67
00:05:16,860 --> 00:05:23,540
Also it's much easier if you have people on Instagram or you're setting up an account there to invite
68
00:05:23,540 --> 00:05:30,500
people from Facebook across Facebook ads is also integrated so you can you can even target Facebook
69
00:05:30,590 --> 00:05:32,830
users on Instagram in ads.
70
00:05:33,170 --> 00:05:34,140
And what's up.
71
00:05:34,220 --> 00:05:38,140
You can be sure that there's more integrations and opportunities opening up there.
72
00:05:38,180 --> 00:05:44,450
So again if you're not really sure to get where to get started Facebook really can just leverage and
73
00:05:44,450 --> 00:05:48,820
be used to grow audiences on all these other platforms as well.
74
00:05:48,970 --> 00:05:54,560
Now the final reason that you really want to market your business on Facebook is because Facebook has
75
00:05:54,560 --> 00:06:01,310
a powerful platform and even if you don't have the budget or not considering advertising on Facebook
76
00:06:01,580 --> 00:06:07,460
right now you need to have this in the back of your mind as a reason to really just grow a business
77
00:06:07,460 --> 00:06:08,660
on Facebook.
78
00:06:08,660 --> 00:06:17,720
And this is because you actually it's no longer possible to even create ads on Facebook without a published
79
00:06:17,720 --> 00:06:18,960
Facebook page.
80
00:06:19,160 --> 00:06:22,890
So that's why you'll need to set up a page if you want advertise.
81
00:06:22,940 --> 00:06:29,780
But also if you have an audience built up well then I can say to Facebook Ads Hey I've got an audience
82
00:06:29,780 --> 00:06:30,350
built up.
83
00:06:30,350 --> 00:06:35,600
This is what they're like and go out and find more people like that.
84
00:06:35,840 --> 00:06:41,300
And so with a bit of a sample you can give that to Facebook and they can really find more people like
85
00:06:41,300 --> 00:06:41,880
that.
86
00:06:41,900 --> 00:06:46,900
Otherwise it's going to be much harder for Facebook to really understand who are the type of people
87
00:06:46,920 --> 00:06:48,800
engage or content.
88
00:06:48,800 --> 00:06:51,320
You know what are their profiles like where they based.
89
00:06:51,320 --> 00:06:59,210
So by building up a Facebook page and building up an audience then that would really improve your marketing
90
00:06:59,210 --> 00:07:01,620
efforts on Facebook probably by 10 times.
91
00:07:01,620 --> 00:07:10,070
So those are the five reasons why you should use Facebook as a marketing channel and how it's different
92
00:07:10,070 --> 00:07:12,050
to other marketing channels out there.
9878
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.
Afrikaans
Akan
Albanian
Amharic
Armenian
Azerbaijani
Basque
Belarusian
Bemba
Bengali
Bihari
Bosnian
Breton
Bulgarian
Cambodian
Catalan
Cebuano
Cherokee
Chichewa
Chinese (Simplified)
Chinese (Traditional)
Corsican
Croatian
Czech
Danish
Dutch
English
Esperanto
Estonian
Faroese
Finnish
Galician
Georgian
German
Greek
Guarani
Haitian Creole
Hausa
Hawaiian
Hebrew
Hmong
Hungarian
Icelandic
Indonesian
Irish
Italian
Japanese
Kazakh
Kinyarwanda
Kirundi
Kongo
Korean
Krio (Sierra Leone)
Kurdish
Kyrgyz
Laothian
Latin
Latvian
Lithuanian
Luganda
Luo
Luxembourgish
Macedonian
Malagasy
Malay
Maltese
Maori
Mauritian Creole
Moldavian
Mongolian
Myanmar (Burmese)
Montenegrin
Nepali
Norwegian
Pashto
Persian
Polish
Portuguese (Brazil)
Portuguese (Portugal)
Quechua
Romanian
Romansh
Russian
Samoan
Scots Gaelic
Serbian
Sesotho
Setswana
Seychellois Creole
Shona
Sindhi
Sinhalese
Slovak
Slovenian
Somali
Spanish
Swedish
Tajik
Thai
Tigrinya
Tonga
Turkish
Turkmen
Ukrainian
Uzbek
Vietnamese
Welsh
Wolof