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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:02,000 --> 00:00:07,000 Downloaded from YTS.MX 2 00:00:02,085 --> 00:00:04,045 (playful music) 3 00:00:04,087 --> 00:00:05,380 [Announcer] Here they are. 4 00:00:05,422 --> 00:00:08,091 Perfect french fries. Delicious. 5 00:00:08,000 --> 00:00:13,000 Official YIFY movies site: YTS.MX 6 00:00:09,134 --> 00:00:11,386 One of the most popular, most profitable foods 7 00:00:11,428 --> 00:00:13,346 in American restaurants. 8 00:00:13,388 --> 00:00:16,725 And who makes these perfect profit makers? 9 00:00:16,766 --> 00:00:18,601 Thousands of fry chefs in all 10 00:00:18,643 --> 00:00:22,188 types of restaurants serving all types of people. 11 00:00:24,441 --> 00:00:26,693 Fry chefs just like you. 12 00:00:27,861 --> 00:00:30,447 And to help you make the best french fries possible, 13 00:00:30,488 --> 00:00:34,409 the Frozen Potato Products Institute has made this film. 14 00:00:35,702 --> 00:00:38,121 (light whistling music) 15 00:00:44,044 --> 00:00:46,171 ** 16 00:00:54,763 --> 00:00:56,890 (upbeat music) 17 00:00:58,141 --> 00:01:01,311 [Malcolm] If you go into a fast food place and you observe 18 00:01:01,353 --> 00:01:03,813 kids, very, very young kids. 19 00:01:03,855 --> 00:01:07,233 The thing that they're clearly drawn to is the fries. 20 00:01:09,819 --> 00:01:12,489 (upbeat playful music) 21 00:01:16,951 --> 00:01:19,329 They have this food which they can manage and control 22 00:01:19,371 --> 00:01:21,331 and that they can douse in ketchup. 23 00:01:21,373 --> 00:01:23,458 And the whole thing is just like, 24 00:01:23,500 --> 00:01:25,418 it's like they're in heaven. 25 00:01:27,212 --> 00:01:28,505 And on top of that, 26 00:01:28,546 --> 00:01:31,591 these things are crispy on the outside and like 27 00:01:31,633 --> 00:01:33,468 soft and lovely and warm on the inside. 28 00:01:33,510 --> 00:01:34,886 And it's just like, you know, 29 00:01:34,928 --> 00:01:39,474 they're so intensely satisfied with that experience. 30 00:01:39,516 --> 00:01:41,351 I just think there are certain things that are imprinted 31 00:01:41,393 --> 00:01:44,688 on your soul and fries are one of those things. 32 00:01:46,731 --> 00:01:48,191 (woman laughing) 33 00:01:49,693 --> 00:01:51,152 [All] Fries! 34 00:01:51,194 --> 00:01:53,488 - Oh, we love. - I love the fries! 35 00:01:53,530 --> 00:01:55,824 - I love fries. (laughs) 36 00:01:55,865 --> 00:01:57,951 - They're the most delicious thing I've ever tasted. 37 00:01:57,993 --> 00:02:01,371 - Who doesn't like fries? It's not possible, you know? 38 00:02:01,871 --> 00:02:03,915 - Mmmmm! 39 00:02:03,957 --> 00:02:05,333 (laughter) 40 00:02:07,210 --> 00:02:08,461 [Lucas] Oh, it's just like bliss. 41 00:02:08,503 --> 00:02:10,964 It's just like pure like endorphins in your brain. 42 00:02:11,006 --> 00:02:12,841 - French fries are a communal food. 43 00:02:13,758 --> 00:02:16,094 It's a vehicle for love and friendship and community. 44 00:02:16,136 --> 00:02:18,013 - Fry it up and crispy deliciousness. 45 00:02:18,054 --> 00:02:19,055 [Scott] Is it French? 46 00:02:19,097 --> 00:02:20,974 Is it South American? Is a Korean? 47 00:02:21,016 --> 00:02:24,728 Something like fries that can be unique to all those places. 48 00:02:24,769 --> 00:02:26,354 I think it's something that connects us all. 49 00:02:26,396 --> 00:02:27,397 [Dave] They're always delicious. 50 00:02:27,439 --> 00:02:28,648 They're always welcome. 51 00:02:28,690 --> 00:02:31,026 I wouldn't want to be in a fry-less world. 52 00:02:31,067 --> 00:02:32,694 Thank God for potatoes. 53 00:02:33,403 --> 00:02:35,905 (light upbeat music) 54 00:02:44,164 --> 00:02:46,750 (techno music) 55 00:02:56,051 --> 00:02:57,177 [Harold] Oh, hello. 56 00:02:57,218 --> 00:02:58,636 I didn't see you there. 57 00:02:58,678 --> 00:03:00,847 Let's talk about some French fried potatoes. 58 00:03:05,560 --> 00:03:07,645 A French fry is essentially a Parallelepiped 59 00:03:07,687 --> 00:03:10,482 of potato, that is to say, 60 00:03:10,523 --> 00:03:14,069 a stick that has been cooked in such a way that it's creamy 61 00:03:14,110 --> 00:03:17,572 on the inside and crisp and crunchy on the outside. 62 00:03:17,614 --> 00:03:21,743 And the way that happens is by boiling the water 63 00:03:21,785 --> 00:03:24,663 on the inside of the French fry to make it nice and creamy 64 00:03:24,704 --> 00:03:27,666 and boiling off the water on the outside of the 65 00:03:27,707 --> 00:03:30,168 French fry, replacing it with 66 00:03:30,210 --> 00:03:31,878 oil to make it crisp and crunchy. 67 00:03:33,004 --> 00:03:35,674 A French fry is determined largely by the behavior 68 00:03:35,715 --> 00:03:39,594 of starch. And starch is a molecule that's made up 69 00:03:39,636 --> 00:03:42,847 of lots of little sugar molecules joined together. 70 00:03:42,889 --> 00:03:47,477 Sugar molecules are the enemy of a good French fry because 71 00:03:47,519 --> 00:03:49,771 they tend to brown very easily. 72 00:03:49,813 --> 00:03:51,856 The thing about a French fry is that you don't want it 73 00:03:51,898 --> 00:03:55,110 to brown until you've already created the crust. 74 00:03:55,151 --> 00:03:56,611 My feeling is that science 75 00:03:56,653 --> 00:03:59,447 doesn't do a very good job of explaining 76 00:03:59,489 --> 00:04:02,409 the deliciousness of pretty much anything. 77 00:04:02,450 --> 00:04:03,952 But I've got my theories. 78 00:04:03,994 --> 00:04:08,289 It's a combination of textures and flavors. 79 00:04:08,331 --> 00:04:10,583 It's got a little potato flavor. 80 00:04:10,625 --> 00:04:12,377 It's got a little oil flavor. 81 00:04:12,419 --> 00:04:14,087 All those things are in there, 82 00:04:14,129 --> 00:04:17,424 but they're delicate enough that they don't overwhelm you. 83 00:04:17,465 --> 00:04:19,801 So that you say, hmm, that was nice. 84 00:04:19,843 --> 00:04:21,428 I want another. And another. 85 00:04:21,469 --> 00:04:22,971 And another. And another. 86 00:04:23,013 --> 00:04:24,639 And another. And another. 87 00:04:24,681 --> 00:04:26,725 And another. And another. 88 00:04:27,267 --> 00:04:29,602 (oil crackling) 89 00:04:33,106 --> 00:04:34,482 [Malcolm] Cooking and immersing 90 00:04:34,524 --> 00:04:36,651 something in animal fat, we've probably been doing this 91 00:04:36,693 --> 00:04:38,528 for as long as we've been cooking. 92 00:04:39,571 --> 00:04:41,531 Many, many culinary cultures 93 00:04:41,573 --> 00:04:44,117 in the world have a version of the French fry. 94 00:04:44,159 --> 00:04:47,954 So there is something I think universal about the crunch. 95 00:04:49,789 --> 00:04:51,666 The nature of that crunch is, I think, 96 00:04:51,708 --> 00:04:54,461 something that all of us are drawn to in some way. 97 00:04:56,838 --> 00:04:59,007 What particularly, I mean, other than the fact that it's 98 00:04:59,049 --> 00:05:02,594 delicious, is there some other thing that satisfies? 99 00:05:02,635 --> 00:05:04,846 I have no idea, but maybe it's just 100 00:05:04,888 --> 00:05:08,808 the extraordinary contrast between those two states, 101 00:05:08,850 --> 00:05:10,643 between the outside and the inside. 102 00:05:10,685 --> 00:05:13,730 For some reason that just continually draws us in. 103 00:05:15,565 --> 00:05:17,734 (indistinct chatter) 104 00:05:25,241 --> 00:05:27,160 (light music) 105 00:05:37,087 --> 00:05:39,673 ** 106 00:06:03,613 --> 00:06:05,949 (oil crackling) 107 00:06:19,963 --> 00:06:22,674 (whimsical music) 108 00:06:27,387 --> 00:06:30,765 [Scott] These Russet Burbanks. These are a longer potato. 109 00:06:30,807 --> 00:06:32,934 That makes them perfect for a longer French fries, 110 00:06:32,976 --> 00:06:35,020 which people have come to expect. 111 00:06:35,061 --> 00:06:38,773 They've got a high starch content which allows them 112 00:06:38,815 --> 00:06:41,985 to stay fluffy when they're cooked at high heat. 113 00:06:43,153 --> 00:06:46,239 And not get too soggy or kind of melty on the inside. 114 00:06:46,698 --> 00:06:48,908 (oil crackling) 115 00:06:50,827 --> 00:06:54,289 And a Russet Burbank certainly delivers on expectation. 116 00:06:54,331 --> 00:06:56,750 But what might a potato look 117 00:06:56,791 --> 00:06:58,877 like that exceeds expectations? 118 00:06:58,918 --> 00:07:01,004 I think that's an interesting question 119 00:07:02,339 --> 00:07:05,967 and perhaps not an experiment for the kitchens of Balthazar, 120 00:07:06,009 --> 00:07:07,844 but perhaps an experiment for us. 121 00:07:09,596 --> 00:07:12,015 (light upbeat music) 122 00:07:16,853 --> 00:07:20,273 A couple of years ago, I got into the ketchup business. 123 00:07:21,691 --> 00:07:24,652 And now selling millions of bottles of ketchup a year, 124 00:07:24,694 --> 00:07:28,823 we have always found ourselves close to French fries. 125 00:07:28,865 --> 00:07:31,284 We thought a great way to honor the fry, 126 00:07:31,326 --> 00:07:33,036 was to create an exhibit. 127 00:07:37,207 --> 00:07:38,500 So we asked a hundred 128 00:07:38,541 --> 00:07:41,503 different restaurants in New York to loan us one 129 00:07:41,544 --> 00:07:44,714 of their fries, which we encased in a thin 130 00:07:44,756 --> 00:07:49,010 layer of resin, put in a glass specimen jar, 131 00:07:49,052 --> 00:07:53,390 and for a few days we took a gallery space on Bowery 132 00:07:53,431 --> 00:07:56,309 and turned it into Fries of New York. 133 00:07:59,729 --> 00:08:01,940 We actually had an outpouring of press. 134 00:08:01,981 --> 00:08:04,818 We had thousands of people come to the show. 135 00:08:04,859 --> 00:08:06,444 It was, I think, at that moment where we 136 00:08:06,486 --> 00:08:09,155 realized, wow, fries are really powerful. 137 00:08:09,197 --> 00:08:13,952 People have passion for fries that really rested this 138 00:08:13,994 --> 00:08:17,455 this dream in our head of creating a fry that could 139 00:08:17,497 --> 00:08:19,708 stand up to any of those hundred fries. 140 00:08:24,629 --> 00:08:27,007 But we don't really want to start a restaurant. 141 00:08:27,048 --> 00:08:30,301 Everything we do goes through grocery stores. 142 00:08:31,511 --> 00:08:32,721 And when you think about 143 00:08:32,762 --> 00:08:35,890 that frozen aisle of the supermarket and those 144 00:08:35,932 --> 00:08:38,268 doors with French fries behind them, 145 00:08:38,309 --> 00:08:41,396 it's almost this glowing promise that you look upon 146 00:08:41,438 --> 00:08:44,899 them and magically it's the possibility of being able 147 00:08:44,941 --> 00:08:48,737 to make a restaurant quality fry at home. 148 00:08:48,778 --> 00:08:50,739 That is, I think, the Holy Grail. 149 00:08:50,780 --> 00:08:52,657 Right? That's the gold standard. 150 00:08:54,159 --> 00:08:56,202 (oil crackling) 151 00:08:57,287 --> 00:08:58,413 I think fulfilling that mission is going to be 152 00:08:58,455 --> 00:09:00,915 incredibly hard. Fries are basically 153 00:09:00,957 --> 00:09:04,753 the easiest thing to order and the hardest thing to make. 154 00:09:04,794 --> 00:09:08,089 So what I'd love to do is start 155 00:09:08,131 --> 00:09:10,258 actually just by tasting these. 156 00:09:10,300 --> 00:09:11,801 And let's talk about what 157 00:09:11,843 --> 00:09:15,597 we're tasting and see if we can kind of get an interesting 158 00:09:15,638 --> 00:09:17,640 perspective on the fry that way. 159 00:09:17,682 --> 00:09:19,559 - As I go fry by fry? 160 00:09:19,601 --> 00:09:21,269 - Let's go fry by fry. 161 00:09:21,311 --> 00:09:24,397 (upbeat music) 162 00:09:26,858 --> 00:09:28,902 - Great full body crisp. 163 00:09:29,611 --> 00:09:30,904 [Scott] So crispiness. 164 00:09:30,945 --> 00:09:33,114 - How do you like the chewiness inside? 165 00:09:33,156 --> 00:09:35,659 - Pretty lacking, but I can't tell if that's maybe stale. 166 00:09:35,700 --> 00:09:36,743 - So it feels oily, 167 00:09:36,785 --> 00:09:39,329 it feels it feels maybe over fired, 168 00:09:39,371 --> 00:09:42,040 which I think detracts from the complexity of the savoriness. 169 00:09:42,082 --> 00:09:43,249 - Yeah. 170 00:09:45,001 --> 00:09:47,295 ** 171 00:09:48,505 --> 00:09:49,839 [Scott] I love a good waffle fry. 172 00:09:49,881 --> 00:09:51,049 So let's go waffle. 173 00:09:53,009 --> 00:09:54,803 - What I appreciated about this fry 174 00:09:54,844 --> 00:09:57,639 is the fluffiness in the inside and the texture of it. 175 00:09:57,681 --> 00:10:00,183 I think it kind of holds up nicely over time. 176 00:10:00,684 --> 00:10:03,395 ** 177 00:10:04,938 --> 00:10:06,815 - So I'm a personal fan 178 00:10:06,856 --> 00:10:09,818 of the crinkle cut because you get all that extra 179 00:10:09,859 --> 00:10:11,695 nooks and crannies. You look skeptical. 180 00:10:11,736 --> 00:10:13,196 - I feel like I have to overcome 181 00:10:13,238 --> 00:10:16,366 childhood PTSD from like the meals at school. 182 00:10:16,408 --> 00:10:18,410 - But there's something about it that's just easy. 183 00:10:18,451 --> 00:10:19,703 [Scott] Yeah. 184 00:10:19,744 --> 00:10:22,872 And it proclaims, here I am and I'm an outsider. 185 00:10:28,545 --> 00:10:29,713 All right. Final one. 186 00:10:29,754 --> 00:10:30,880 - The last ones? - Yeah. 187 00:10:31,506 --> 00:10:32,841 Fascinating. 188 00:10:32,882 --> 00:10:34,759 - I think we all tasted the same thing 189 00:10:34,801 --> 00:10:36,136 because if I ate these 190 00:10:36,177 --> 00:10:37,846 at that restaurant, I'd be like, oh, French fries. 191 00:10:37,887 --> 00:10:39,723 I mean, now I'm like, oh, McDonald's. 192 00:10:39,764 --> 00:10:41,349 - Well, yeah. 193 00:10:42,142 --> 00:10:44,853 ** 194 00:10:46,521 --> 00:10:47,981 [Scott] This is, as it is, 195 00:10:48,023 --> 00:10:50,400 a gigantic operational challenge for us. 196 00:10:50,442 --> 00:10:53,528 We're trying to do something that we've never done before. 197 00:10:53,570 --> 00:10:54,779 I think also it's worth 198 00:10:54,821 --> 00:10:57,657 pausing for a moment to recognize it's hard. 199 00:10:57,699 --> 00:10:58,867 French fries are hard. 200 00:10:58,908 --> 00:11:00,869 It's hard to deliver a good fry, you know? 201 00:11:01,661 --> 00:11:02,704 (whspering) Fries! 202 00:11:02,746 --> 00:11:03,997 [Dave] You can't ever really think 203 00:11:04,039 --> 00:11:05,248 about French fries too much. 204 00:11:05,290 --> 00:11:06,875 Any simple thing. 205 00:11:06,916 --> 00:11:08,793 The thing that seems simple, right? 206 00:11:08,835 --> 00:11:12,422 Is very hard to get exactly the way you want it. 207 00:11:13,089 --> 00:11:15,467 ** 208 00:11:16,468 --> 00:11:18,803 I believe that frying is God's cooking technique. 209 00:11:18,845 --> 00:11:21,723 It's amazing how many different ways there are 210 00:11:21,765 --> 00:11:23,767 to tweak it and to get it just right. 211 00:11:23,808 --> 00:11:26,144 Years ago, I started trying 212 00:11:26,186 --> 00:11:28,396 to investigate all of the different variables. 213 00:11:28,438 --> 00:11:30,357 So I read every 214 00:11:30,398 --> 00:11:32,442 scholarly work that there was on French fries. 215 00:11:32,484 --> 00:11:34,903 Effects of blanching conditions on the mechanical 216 00:11:34,944 --> 00:11:36,488 properties of French fry strips. 217 00:11:36,529 --> 00:11:38,865 Processing conditions, influencing the physical 218 00:11:38,907 --> 00:11:40,492 properties of French fried potatoes. 219 00:11:40,533 --> 00:11:42,619 Effective moisture content on standardization 220 00:11:42,661 --> 00:11:45,163 of the distribution of oil, a structure and texture 221 00:11:45,205 --> 00:11:47,582 properties, of changes of polysaccharide content 222 00:11:47,624 --> 00:11:50,126 and texture of potato during French fry production. 223 00:11:50,168 --> 00:11:52,545 This is all, by the way, scintillating reading. 224 00:11:53,296 --> 00:11:55,507 (upbeat music) 225 00:11:56,633 --> 00:11:58,677 It's about the miracle of moisture management. 226 00:11:58,718 --> 00:12:00,136 The outside of it, 227 00:12:00,178 --> 00:12:02,597 when we fry it is going to have to be really crunchy. 228 00:12:02,639 --> 00:12:05,934 The enemy of crunch is, of course, moisture and steam. 229 00:12:05,975 --> 00:12:09,104 The moisture on the inside of the potato will instantly 230 00:12:09,145 --> 00:12:11,690 steam out and ruin that crust and make it soggy. 231 00:12:11,731 --> 00:12:12,941 So it's all a game. 232 00:12:12,982 --> 00:12:14,359 And the bigger the French fry is, 233 00:12:14,401 --> 00:12:17,320 the more difficult it is to maintain a balance between 234 00:12:17,362 --> 00:12:20,115 a very nice crust on the outside and a very nice 235 00:12:20,156 --> 00:12:22,450 baked potato kind of texture on the inside. 236 00:12:22,492 --> 00:12:24,452 ** 237 00:12:25,495 --> 00:12:28,665 So the main difference between these two batches is just 238 00:12:28,707 --> 00:12:31,459 the size, half inch and three eighths. 239 00:12:31,501 --> 00:12:32,836 (oil crackling) 240 00:12:33,461 --> 00:12:36,506 That's frying fast. This is some hot, hot oil. 241 00:12:39,092 --> 00:12:41,344 Oh, look at that. Look at that. 242 00:12:41,386 --> 00:12:45,056 Perfect, there's almost no pull away from the crust. 243 00:12:45,098 --> 00:12:46,808 You've got full internal potato. 244 00:12:46,850 --> 00:12:48,268 Now, these guys are going 245 00:12:48,309 --> 00:12:51,855 to stay crunchy from now until I'm put into the ground. 246 00:12:52,480 --> 00:12:54,149 ** 247 00:12:54,983 --> 00:12:56,943 Both of these were treated exactly the same. 248 00:12:56,985 --> 00:12:58,570 Only difference is this one I 249 00:12:58,611 --> 00:13:01,406 put into the freezer and this one just went into the fridge. 250 00:13:03,575 --> 00:13:04,993 Oh, hot-- 251 00:13:05,869 --> 00:13:08,163 Hot! Hmm! 252 00:13:08,204 --> 00:13:11,082 This is actually pretty good. I have to say. 253 00:13:11,124 --> 00:13:12,959 I must say, it is good. 254 00:13:13,710 --> 00:13:15,462 ** 255 00:13:16,338 --> 00:13:19,049 This one is just my normal blanching. 256 00:13:19,090 --> 00:13:22,177 These ones here, I put them on a rack in the oven 257 00:13:22,218 --> 00:13:24,971 for a little bit to flash off more moisture. 258 00:13:25,013 --> 00:13:27,640 These last ones, I steamed these. 259 00:13:30,894 --> 00:13:32,103 My theory is that the inside 260 00:13:32,145 --> 00:13:34,731 of this French fry will be nice. 261 00:13:34,773 --> 00:13:37,942 And it is. Huh? Huh? Theory. 262 00:13:37,984 --> 00:13:39,861 (upbeat music) 263 00:13:40,779 --> 00:13:42,697 I like a certain kind of French fry, I like a French fry 264 00:13:42,739 --> 00:13:45,241 that's between about three eighths of an inch and about 265 00:13:45,283 --> 00:13:47,535 half of an inch. Anything smaller than that, 266 00:13:47,577 --> 00:13:49,204 once you get down to quarter 267 00:13:49,245 --> 00:13:51,414 inch and shoestring, it becomes all about the crust. 268 00:13:51,456 --> 00:13:53,124 There's very little inside anyway. 269 00:13:53,166 --> 00:13:55,293 You know, look, you make what you like. 270 00:13:55,335 --> 00:13:57,379 If you like the steak fry, go buy a steak fry. 271 00:13:57,420 --> 00:14:00,799 I'm just saying what I think like I think like between this 272 00:14:00,840 --> 00:14:03,426 and this is where French Fry Nirvana lives. 273 00:14:04,886 --> 00:14:07,389 (upbeat music) 274 00:14:32,956 --> 00:14:35,458 (oil crackling) 275 00:14:37,335 --> 00:14:39,295 [Malcolm] A bad French fry is in a front 276 00:14:40,213 --> 00:14:42,298 and should be avoided at all costs. 277 00:14:42,340 --> 00:14:44,259 A fry that's soggy is not-- is gross. 278 00:14:44,300 --> 00:14:45,343 It's not actually, it's not 279 00:14:45,385 --> 00:14:48,096 like a lesser version of a proper fry. 280 00:14:48,138 --> 00:14:49,389 It's actually a different food 281 00:14:49,431 --> 00:14:52,600 that does not check any of the French fry boxes. 282 00:14:52,642 --> 00:14:56,062 And there are so many other starches out there. 283 00:14:56,104 --> 00:14:57,605 There's a bunch of good alternatives. 284 00:14:57,647 --> 00:14:58,940 They're not the only 285 00:14:59,691 --> 00:15:02,569 player out there. But the good French fry is 286 00:15:02,610 --> 00:15:05,447 sublime, and if we accept bad French fries, 287 00:15:05,488 --> 00:15:08,325 then I think that we reduce the incentive of 288 00:15:09,284 --> 00:15:11,453 french fry purveyors to insist on excellence. 289 00:15:11,745 --> 00:15:13,788 (upbeat music) (typing sound) 290 00:15:13,830 --> 00:15:14,873 (bell rings) (cheering) 291 00:15:15,623 --> 00:15:17,542 [Lucas] Hello, my name is Lucas Peterson 292 00:15:17,584 --> 00:15:20,045 and I'm a food columnist for the Los Angeles Times. 293 00:15:21,004 --> 00:15:22,797 I first started doing like 294 00:15:22,839 --> 00:15:27,052 Matrix based food rankings about four or five years ago. 295 00:15:27,093 --> 00:15:29,637 The idea is that, like as a country, 296 00:15:29,679 --> 00:15:31,848 we're really obsessed with like putting things 297 00:15:31,890 --> 00:15:34,976 in order and ranking things if it's like colleges or if it's 298 00:15:35,018 --> 00:15:37,145 our sports teams or whatever it is. 299 00:15:37,187 --> 00:15:40,857 And so the idea that you could do that to something as 300 00:15:40,899 --> 00:15:45,487 subjective as food was just supposed to be kind of funny. 301 00:15:48,657 --> 00:15:53,328 I wanted to rank fries because they have a place within our 302 00:15:53,370 --> 00:15:57,540 culture that I think few other foods do. 303 00:15:57,582 --> 00:15:59,668 ** 304 00:16:00,543 --> 00:16:05,215 I went to every major fast food chain I could think of, 305 00:16:05,256 --> 00:16:10,470 and I ate so many fries and then I wrote what I thought. 306 00:16:11,638 --> 00:16:12,430 Good taste is this way. 307 00:16:12,472 --> 00:16:13,932 A good texture is this way. 308 00:16:13,973 --> 00:16:15,225 Five Guys is up here. 309 00:16:15,266 --> 00:16:17,102 McDonald's is around here. 310 00:16:17,143 --> 00:16:18,853 I think Wendy's was OK. 311 00:16:18,895 --> 00:16:20,730 Chick-Fil-A was OK. 312 00:16:20,772 --> 00:16:22,023 And then down way 313 00:16:22,065 --> 00:16:25,068 at the bottom, you have like Jollibee, 314 00:16:25,110 --> 00:16:29,447 you have In-N-Out at the lower corner. 315 00:16:30,949 --> 00:16:33,660 ** 316 00:16:34,119 --> 00:16:35,495 People were very mad. 317 00:16:35,537 --> 00:16:38,581 The people who are upset were primarily upset 318 00:16:38,623 --> 00:16:41,376 because I said In-N-Out's fries were really bad. 319 00:16:41,418 --> 00:16:43,503 When I looked at some of the responses, 320 00:16:43,545 --> 00:16:46,631 it was like, you don't know Jack about fries. 321 00:16:46,673 --> 00:16:49,968 In-N-Out is the shit. For exclamation points. 322 00:16:50,010 --> 00:16:51,636 Dumbest article to take up 323 00:16:51,678 --> 00:16:55,306 space on my phone. Is this writer in high school? 324 00:16:55,348 --> 00:16:57,017 This post has been referred 325 00:16:57,058 --> 00:17:00,395 for review by the un-American Activities Committee. 326 00:17:00,437 --> 00:17:02,647 This is why we need a wall 327 00:17:02,689 --> 00:17:06,109 to keep people who don't like In-And-Out of the country. 328 00:17:08,236 --> 00:17:10,405 Yes, this is totally absurd. 329 00:17:11,448 --> 00:17:13,616 But people have a really close relationship to 330 00:17:13,658 --> 00:17:17,078 like the foods that they first eat in their lives. 331 00:17:17,120 --> 00:17:19,372 Just like things that you remember when you're 332 00:17:19,414 --> 00:17:21,499 in the back seat of your parent's car and you go 333 00:17:21,541 --> 00:17:23,251 through the drive thru and whatever that happened 334 00:17:23,293 --> 00:17:26,921 to be, you develop like a very strong attachment, 335 00:17:26,963 --> 00:17:28,840 an irrational attachment to it. 336 00:17:28,882 --> 00:17:31,593 So to attack 337 00:17:32,677 --> 00:17:35,764 the hallowed ground of like what some people associate 338 00:17:35,805 --> 00:17:39,559 very deeply with, like safety and like warmth 339 00:17:39,601 --> 00:17:41,728 that really like fucked some people up. 340 00:17:42,103 --> 00:17:44,314 (dramatic music) 341 00:17:44,898 --> 00:17:46,900 (explosion) 342 00:17:50,195 --> 00:17:52,489 - Oh, that doesn't, no. 343 00:17:52,530 --> 00:17:54,157 - That's good, good question. 344 00:17:54,199 --> 00:17:55,450 - That's good question, but no. 345 00:17:55,492 --> 00:17:57,452 - I think they are from Belgium. 346 00:17:57,494 --> 00:18:00,664 Yeah. So, uh, and I think 347 00:18:00,705 --> 00:18:03,750 the potatoes, they come from I believe from Turkey. 348 00:18:04,417 --> 00:18:06,795 - Umm, I have no idea, honestly, but they're good. 349 00:18:06,836 --> 00:18:07,879 That's all I know. 350 00:18:07,921 --> 00:18:09,589 - Somewhere in Europe. - Yeah. 351 00:18:09,631 --> 00:18:10,715 (laughs) 352 00:18:12,175 --> 00:18:15,553 - You have to look in the books to see, to shop for it. 353 00:18:17,013 --> 00:18:19,432 ** 354 00:18:20,433 --> 00:18:21,976 [Charles] Well, the history of French fries, 355 00:18:22,018 --> 00:18:26,147 it is complex because much of the history of French fries 356 00:18:26,189 --> 00:18:28,983 is lost in time and space. 357 00:18:29,025 --> 00:18:30,819 It's not recorded. 358 00:18:30,860 --> 00:18:32,320 It's not a historical event. 359 00:18:32,362 --> 00:18:33,697 Most of the time. 360 00:18:33,738 --> 00:18:37,450 So we have these occasional references. 361 00:18:37,492 --> 00:18:39,995 But for all we know, French fries might have been 362 00:18:40,036 --> 00:18:41,997 prepared thousands of years ago. 363 00:18:42,038 --> 00:18:44,040 (playful music) 364 00:18:44,082 --> 00:18:46,584 The potato began in the mountains of Peru, 365 00:18:46,626 --> 00:18:49,713 as best we know. The Spanish conquistadors 366 00:18:49,754 --> 00:18:53,008 brought the potato back to Europe and a fellow named 367 00:18:53,049 --> 00:18:58,430 Pedro de Leon in in 1533, discovered that potatoes were 368 00:18:58,471 --> 00:19:02,892 better for preventing scurvy than limes and began to carry 369 00:19:02,934 --> 00:19:06,312 them regularly back on his ships to Spain. 370 00:19:07,230 --> 00:19:09,065 And began to be cultivated there. 371 00:19:09,107 --> 00:19:15,322 And the Spanish conquered the part of Belgium in 1514 372 00:19:15,363 --> 00:19:17,657 that became known as the Spanish Netherlands. 373 00:19:18,450 --> 00:19:20,452 Belgium farmers began 374 00:19:20,493 --> 00:19:24,372 to realize that potatoes were an efficient crop for them. 375 00:19:24,414 --> 00:19:27,250 So the potato flourished in Belgium. 376 00:19:28,543 --> 00:19:31,629 French fries began in the Meuse Valley, 377 00:19:31,671 --> 00:19:34,883 as best we know. Villagers noticed the river 378 00:19:34,924 --> 00:19:38,345 had frozen over and they couldn't get to their 379 00:19:38,386 --> 00:19:41,681 favorite little sardine fish that they liked to fry. 380 00:19:41,723 --> 00:19:44,726 And the women took pity on them and began to cut 381 00:19:44,768 --> 00:19:48,688 potatoes in the shape of small fish and fry them up for them. 382 00:19:50,231 --> 00:19:51,608 - They're Belgian frites. 383 00:19:51,649 --> 00:19:54,069 And obviously everybody in the world knows about it. 384 00:19:54,110 --> 00:19:57,572 Belgian frites are the best because it's part and parcel 385 00:19:57,614 --> 00:19:59,616 of everybody's life in Belgium. 386 00:20:00,659 --> 00:20:03,244 You can't get away without them, without fries. 387 00:20:03,286 --> 00:20:04,913 - In Belgium, we're quite sad 388 00:20:04,954 --> 00:20:08,583 when we hear French fries because it hurts. 389 00:20:08,625 --> 00:20:11,628 It hurts because it's like, it's like anywhere else. 390 00:20:11,670 --> 00:20:15,590 Belgian wines or Belgian cheese. 391 00:20:15,632 --> 00:20:17,801 No, you know, it's not the same. 392 00:20:17,842 --> 00:20:19,260 It's quite our thing. 393 00:20:19,302 --> 00:20:21,846 And I've been to USA, I've been to New York. 394 00:20:21,888 --> 00:20:25,433 And I try the fries there, it's awful, disgusting. 395 00:20:25,475 --> 00:20:27,102 They don't know what they're doing, actually. 396 00:20:27,143 --> 00:20:29,979 And I think that's why they don't understand, you know? 397 00:20:30,021 --> 00:20:32,482 So most of the time, when you say you're Belgian, 398 00:20:32,524 --> 00:20:35,360 they understand it's, "Oh, fries, chocolate, OK." 399 00:20:35,402 --> 00:20:37,612 But, uh, it's their French fries. 400 00:20:37,654 --> 00:20:40,281 And it's not a big problem because it's not French. 401 00:20:40,323 --> 00:20:42,367 Come on. It's not French. 402 00:20:43,243 --> 00:20:46,579 (light music) 403 00:20:51,334 --> 00:20:52,919 [Herr] You know, there's a joke 404 00:20:52,961 --> 00:20:57,340 that goes, which country lies between Holland and France? 405 00:20:58,174 --> 00:20:59,300 Well, it's just one big chip shop. 406 00:20:59,342 --> 00:21:00,719 (chuckles) 407 00:21:00,760 --> 00:21:02,679 It's Belgium. It's all chips. 408 00:21:04,514 --> 00:21:06,683 Well, Belgium has nine million inhabitants. 409 00:21:06,725 --> 00:21:08,893 Brussels, about one million inhabitants. 410 00:21:08,935 --> 00:21:13,565 It's the capital, so naturally it's the capital of chips. 411 00:21:13,606 --> 00:21:15,358 Because the chips, the fries 412 00:21:15,400 --> 00:21:18,695 are a Belgian product in origin. 413 00:21:22,949 --> 00:21:26,828 The name was given to us by the Americans, French fries. 414 00:21:26,870 --> 00:21:30,498 Very strange because the French don't eat potatoes. 415 00:21:30,540 --> 00:21:32,876 The French eat bread with their meal, you know? 416 00:21:34,210 --> 00:21:36,129 We like our chips crunchy, I think. 417 00:21:36,171 --> 00:21:38,882 You know, and the Belgian method is to have them deep 418 00:21:38,923 --> 00:21:40,842 fried twice so they're really crunchy. 419 00:21:40,884 --> 00:21:43,011 They're the best chips in the world. 420 00:21:43,053 --> 00:21:45,013 ** 421 00:21:47,474 --> 00:21:51,644 It's a food that unifies our country. 422 00:21:52,812 --> 00:21:55,940 It's like the cement that holds our people together. 423 00:21:57,359 --> 00:21:59,819 (light music) 424 00:22:16,294 --> 00:22:18,963 (engine rumbling) 425 00:22:20,757 --> 00:22:22,342 Well, I am the ambassador 426 00:22:22,384 --> 00:22:24,469 of the French Fry here in Belgium. 427 00:22:24,511 --> 00:22:27,681 I want to have the fries, the genuine way, you know, 428 00:22:27,722 --> 00:22:30,684 in a caravan, in a camper van alongside the roads. 429 00:22:30,725 --> 00:22:32,727 I don't want these hospital 430 00:22:32,769 --> 00:22:36,356 type of very clean chippies that we have now in Flanders. 431 00:22:36,398 --> 00:22:37,732 I like the genuine steps. 432 00:22:38,650 --> 00:22:41,152 I suppose we've reached our 433 00:22:41,194 --> 00:22:44,781 fantastic, one of the best chip shops in the world here. 434 00:22:45,782 --> 00:22:47,909 ** 435 00:22:49,995 --> 00:22:50,954 Bon soir. 436 00:22:52,539 --> 00:22:54,874 (speaking in foreign language) 437 00:23:18,273 --> 00:23:20,900 ** 438 00:23:26,156 --> 00:23:28,116 (speaking in foreign language) 439 00:24:17,540 --> 00:24:18,875 ** 440 00:24:22,128 --> 00:24:23,630 - You know what they put on French fries 441 00:24:23,672 --> 00:24:25,382 in Holland instead of ketchup? - What? 442 00:24:25,423 --> 00:24:27,133 - Mayonnaise. - God damn! 443 00:24:28,343 --> 00:24:29,636 - I seen them do it, man. 444 00:24:29,678 --> 00:24:31,054 They fucking drown them in that shit. 445 00:24:32,889 --> 00:24:34,766 (speaking in foreign language) 446 00:24:38,603 --> 00:24:40,939 (light music) 447 00:24:42,232 --> 00:24:45,402 - Yeah,what's every Dutch people are doing, 448 00:24:45,860 --> 00:24:47,862 they're drowning with mayonnaise. 449 00:24:47,904 --> 00:24:48,863 (chuckles) 450 00:24:48,905 --> 00:24:50,657 - Ketchup. 451 00:24:50,699 --> 00:24:54,077 - Dijon mustard. (speaking in foreign language) 452 00:24:58,581 --> 00:25:02,585 - Well, I love sauce. (laughs) 453 00:25:02,627 --> 00:25:04,254 - Fish and chips with curry sauce. 454 00:25:04,295 --> 00:25:05,547 - I just want whatever. 455 00:25:05,588 --> 00:25:07,757 - Uh, usually ketchup. - Buffalo, ranch. 456 00:25:07,799 --> 00:25:09,384 - I'm going to say like putting it in honey mustard. 457 00:25:09,426 --> 00:25:11,594 I prefer that over ketchup, honestly. 458 00:25:13,596 --> 00:25:15,473 I like them with fresh butter on it. 459 00:25:15,515 --> 00:25:17,058 That's why they made me fat. 460 00:25:17,100 --> 00:25:18,268 See? 461 00:25:19,310 --> 00:25:21,354 - Salt and vinegar. Always salt and vinegar. 462 00:25:21,396 --> 00:25:22,272 - Salt and vinegar. 463 00:25:23,356 --> 00:25:24,733 - Mayonnaise is when he go to Holland. 464 00:25:24,774 --> 00:25:26,151 - Yeah, that's the European's. They're weird like that. 465 00:25:28,528 --> 00:25:30,447 - This may get me booted off your film, 466 00:25:30,947 --> 00:25:32,615 but I eat them plain. 467 00:25:32,657 --> 00:25:33,908 I don't even have ketchup. 468 00:25:35,577 --> 00:25:38,079 (light music) 469 00:25:43,001 --> 00:25:45,253 (speaking in foreign language) 470 00:26:22,165 --> 00:26:24,376 ** 471 00:27:16,511 --> 00:27:18,471 (sound from electric fry cutter) 472 00:27:28,064 --> 00:27:29,816 ** 473 00:28:18,865 --> 00:28:21,451 (upbeat techno music) 474 00:28:36,466 --> 00:28:38,927 (speaking in foreign language) 475 00:29:14,379 --> 00:29:17,048 (playful music) 476 00:29:18,174 --> 00:29:22,554 (singing in foreign language) 477 00:29:26,349 --> 00:29:28,143 ** 478 00:29:30,854 --> 00:29:32,355 [Charles] The people in France follow 479 00:29:32,397 --> 00:29:35,233 a story that French fries first appeared being sold 480 00:29:35,275 --> 00:29:39,654 by street vendors on the Pont Neuf bridge in Paris. 481 00:29:39,696 --> 00:29:42,532 But that wasn't until the 1840s. 482 00:29:43,658 --> 00:29:47,120 My thinking is that France gets the French fried 483 00:29:47,162 --> 00:29:49,581 by virtue of the fact that they were first prepared 484 00:29:49,622 --> 00:29:54,002 in part of Belgium that was then part of France and became 485 00:29:54,044 --> 00:29:56,463 known as French fries, probably largely because 486 00:29:56,504 --> 00:30:00,216 of those Doughboy's who came back from World War One, 487 00:30:00,258 --> 00:30:04,471 talked about the fries they'd had, but they were told about 488 00:30:04,512 --> 00:30:09,684 that by Europeans who were French speaking Belgium's. 489 00:30:09,726 --> 00:30:10,935 So go figure. 490 00:30:11,728 --> 00:30:13,563 (singing in foreign language) 491 00:30:16,232 --> 00:30:18,443 ** 492 00:30:21,905 --> 00:30:24,240 (speaking in foreign language) 493 00:30:28,745 --> 00:30:31,956 (speaking in foreign language) 494 00:30:57,107 --> 00:31:00,568 (singing in foreign language) 495 00:31:03,279 --> 00:31:05,657 ** 496 00:31:10,620 --> 00:31:12,956 ** 497 00:31:19,713 --> 00:31:23,466 ** 498 00:31:28,722 --> 00:31:32,142 ** 499 00:31:34,436 --> 00:31:36,146 [Suzy] Yes, it's like a meditation. 500 00:31:36,187 --> 00:31:39,107 Yes, and I'm quiet. Yes. 501 00:31:40,233 --> 00:31:44,112 I have no agenda, no problem, and I-- 502 00:31:45,155 --> 00:31:47,240 But I don't see the time, you see what I mean? 503 00:31:47,282 --> 00:31:51,202 I am singing, I am running my kitchen, I am-- 504 00:31:51,244 --> 00:31:53,163 I and with me. (chuckles) 505 00:31:55,832 --> 00:31:57,459 I do this for my friends, 506 00:31:57,500 --> 00:32:00,795 for my family, for people that I love. 507 00:32:00,837 --> 00:32:04,466 When I was a little girl, I was about 508 00:32:04,507 --> 00:32:09,012 five or six years old and I was going with my mother 509 00:32:09,054 --> 00:32:12,182 every Saturday morning to the market. 510 00:32:12,223 --> 00:32:17,687 She always bring me to a shop that they sell French fries. 511 00:32:17,729 --> 00:32:22,150 And the French fries was so wonderful and they was very, 512 00:32:22,192 --> 00:32:25,945 very blonde, but they was a little bit crispy, anyway. 513 00:32:26,988 --> 00:32:31,993 I like to have these little pieces of salt and of potatoes. 514 00:32:32,035 --> 00:32:35,497 It was, and I had my mother hand in my hand. 515 00:32:35,538 --> 00:32:38,041 That was my dream. 516 00:32:39,709 --> 00:32:42,337 I think that this moment 517 00:32:42,379 --> 00:32:45,423 make me love more and more the French fries. 518 00:32:47,384 --> 00:32:51,805 And so when I had my children, I want my children to know 519 00:32:51,846 --> 00:32:54,265 French fries, but real good. 520 00:32:54,307 --> 00:32:56,351 The French fries of my heart. 521 00:32:57,602 --> 00:32:59,896 I put them in the oil. 522 00:32:59,938 --> 00:33:01,731 Oh, I like that. 523 00:33:01,773 --> 00:33:03,733 I like this moment. 524 00:33:04,567 --> 00:33:07,153 (oil sizzling) 525 00:33:08,279 --> 00:33:12,534 This moment is the first best, 526 00:33:12,575 --> 00:33:16,287 but when you will take the second best, 527 00:33:16,329 --> 00:33:20,166 it will be like a song. 528 00:33:20,208 --> 00:33:21,918 You will remove the basket 529 00:33:21,960 --> 00:33:24,170 like this and you will shake it. 530 00:33:24,212 --> 00:33:27,340 And the French fries make like a song. 531 00:33:27,382 --> 00:33:30,385 Yes, it's true. You will hear. 532 00:33:30,969 --> 00:33:33,304 (oil sizzling) 533 00:33:34,139 --> 00:33:35,390 [Malcolm] You know, if you've ever tried 534 00:33:35,432 --> 00:33:36,891 to make fries yourself, it is really, really, 535 00:33:36,933 --> 00:33:41,062 really hard to turn a potato into a crispy fry. 536 00:33:41,104 --> 00:33:43,064 It's like, there's you know, 537 00:33:43,106 --> 00:33:45,316 there is a whole art behind it. 538 00:33:45,358 --> 00:33:48,153 And, you know, unless you have the right kind of potato, 539 00:33:48,194 --> 00:33:50,530 unless you cure the potato for the correct amount 540 00:33:50,572 --> 00:33:52,449 of time. You know, what temperature you 541 00:33:52,490 --> 00:33:57,329 put it in the fryer for how long? 542 00:33:57,370 --> 00:34:00,749 What kind of fat are you using to fry it? 543 00:34:00,790 --> 00:34:04,085 All of those elements need to be standardized 544 00:34:04,127 --> 00:34:06,379 and perfected to get a fry that works. 545 00:34:06,421 --> 00:34:08,757 And if you're off in any one of those dimensions, 546 00:34:08,798 --> 00:34:10,133 the fry, you know, 547 00:34:10,175 --> 00:34:11,509 there's nothing worse than a failed fry. 548 00:34:12,552 --> 00:34:14,596 (upbeat music) 549 00:34:27,192 --> 00:34:28,526 [Scott] Making a French fry to cook 550 00:34:28,568 --> 00:34:30,945 at home is a very hard task. 551 00:34:31,946 --> 00:34:34,741 I think it's hard to make a French fry, period. 552 00:34:34,783 --> 00:34:37,577 Now we're talking about how do you do all that 553 00:34:37,619 --> 00:34:40,580 and then freeze the thing and then help someone revive 554 00:34:40,622 --> 00:34:43,333 it, resuscitate it, bring it back to life and enjoy it? 555 00:34:44,042 --> 00:34:45,335 I mean, that's really hard. 556 00:34:49,673 --> 00:34:52,801 So we're working with a company called Mattson 557 00:34:52,842 --> 00:34:56,805 to test and develop the fry and understand what might be 558 00:34:56,846 --> 00:35:00,016 possible that is actually rooted in food science itself. 559 00:35:00,058 --> 00:35:01,434 - Here's where we are today. 560 00:35:01,476 --> 00:35:04,813 We have spent five weeks or so procuring ingredients, 561 00:35:04,854 --> 00:35:07,232 reviewing the research, understanding the category, 562 00:35:07,273 --> 00:35:09,317 looking at the competitive set and so forth. 563 00:35:09,359 --> 00:35:10,568 And we will present to you 564 00:35:10,610 --> 00:35:13,655 a number of prototypes for your review today. 565 00:35:13,697 --> 00:35:17,617 The plan is for you to absorb what you've experienced, 566 00:35:17,659 --> 00:35:20,412 provide feedback over the next week, 567 00:35:20,453 --> 00:35:24,666 narrow the range to four or five ideas. 568 00:35:24,708 --> 00:35:28,670 - And I think if there's one big to do, it is let's figure out 569 00:35:28,712 --> 00:35:30,880 how to make sure that these things can get crispy. 570 00:35:30,922 --> 00:35:32,841 - So, ready to go. 571 00:35:35,218 --> 00:35:39,723 (upbeat music) 572 00:36:18,094 --> 00:36:21,765 (upbeat music) 573 00:36:28,063 --> 00:36:30,565 - Overall, there wasn't much potato coming through for me. 574 00:36:30,607 --> 00:36:34,361 - The appearance kind of, you know, set me off there. 575 00:36:34,402 --> 00:36:36,446 - Overall, it wasn't crispy enough. 576 00:36:36,488 --> 00:36:38,073 - They felt processed? 577 00:36:38,114 --> 00:36:39,491 - I like the bubbles on top. 578 00:36:39,532 --> 00:36:41,993 - I actually liked it. I gave it an eight. 579 00:36:42,035 --> 00:36:43,912 - Aroma was buttery and rich. 580 00:36:43,953 --> 00:36:45,288 - Flowery, creamy, chewy. 581 00:36:45,330 --> 00:36:46,790 - It was potatoey. 582 00:36:47,957 --> 00:36:51,461 (upbeat music) 583 00:36:56,675 --> 00:36:57,842 - I can't believe we just ate 584 00:36:57,884 --> 00:36:59,469 seven hours worth of French fries. 585 00:36:59,511 --> 00:37:00,762 (all laugh) - You got it! 586 00:37:01,304 --> 00:37:03,556 Gotta burn those fries off. 587 00:37:04,724 --> 00:37:06,518 (upbeat music) 588 00:37:10,980 --> 00:37:14,484 * One, two, what's that sound? Come on! * 589 00:37:16,903 --> 00:37:19,614 ** 590 00:37:20,657 --> 00:37:22,826 * One, two, what's that sound? Come on! * 591 00:37:28,623 --> 00:37:29,958 [Announcer] This year, Britain celebrates 592 00:37:30,000 --> 00:37:32,585 the 100th anniversary of fish and chips. 593 00:37:35,213 --> 00:37:38,133 So Winston Churchill called them the good companions. 594 00:37:38,174 --> 00:37:39,467 Certainly no other food has won 595 00:37:39,509 --> 00:37:41,678 such a special place in the British way of life. 596 00:37:42,721 --> 00:37:44,806 Although fried fish was on sale in the 1950s, 597 00:37:44,848 --> 00:37:47,809 it took 10 years for some unknown genius to initiate 598 00:37:47,851 --> 00:37:50,395 the historic association with the chip. 599 00:37:50,437 --> 00:37:52,731 The oldest fried fish shop in the country is Malin's 600 00:37:52,772 --> 00:37:55,692 within earshot of Bow Bells in London's East End. 601 00:37:55,734 --> 00:37:57,944 It opened in 1960 and from this 602 00:37:57,986 --> 00:37:59,946 small beginning grew a nationwide trade 603 00:37:59,988 --> 00:38:02,615 that sells 50 million pounds worth a year. 604 00:38:04,242 --> 00:38:05,702 - Chips are, without a doubt, 605 00:38:05,744 --> 00:38:08,788 right at the core of British culture. 606 00:38:08,830 --> 00:38:10,832 Everybody, if you go elsewhere around the world, 607 00:38:10,874 --> 00:38:13,877 everybody talks about English and British and their 608 00:38:13,918 --> 00:38:14,878 fish and chips. 609 00:38:14,919 --> 00:38:17,130 - I do eat fish and chips, yeah. 610 00:38:17,589 --> 00:38:19,799 I do like French fries. 611 00:38:19,841 --> 00:38:21,176 They're a lot more salty here in 612 00:38:21,217 --> 00:38:22,469 England though than normal chips. 613 00:38:22,510 --> 00:38:25,055 And I do prefer just to have bigger chips. 614 00:38:25,096 --> 00:38:26,848 - And Americans can't get the words right. 615 00:38:26,890 --> 00:38:30,560 Chips are our crisps. And fries are our chips. 616 00:38:30,602 --> 00:38:31,686 [Announcer] Fish and chips is one of the most 617 00:38:31,728 --> 00:38:33,521 balanced meals you can eat. 618 00:38:33,563 --> 00:38:35,607 The method of cooking seals in the goodness, 619 00:38:35,648 --> 00:38:37,442 while chipped potatoes are four times 620 00:38:37,484 --> 00:38:38,777 as nourishing as plain boiled. 621 00:38:38,818 --> 00:38:40,195 - Well, even though my body's 622 00:38:40,236 --> 00:38:42,530 a temple, I'm just looking for someone to worship it. 623 00:38:42,572 --> 00:38:45,033 I've actually been eating chips for years. 624 00:38:45,075 --> 00:38:47,661 Yeah, I know it's all hard to believe, isn't it? 625 00:38:47,702 --> 00:38:49,204 -- be amazed at how good we look. 626 00:38:49,245 --> 00:38:50,747 - Yeah, that's right, yeah. 627 00:38:50,789 --> 00:38:52,374 [Announcer] This restaurant caters for the carriage trade 628 00:38:52,415 --> 00:38:54,459 in Notting Hill Gate. But you can still go 629 00:38:54,501 --> 00:38:57,212 in and ask for a piece of fish and eight of chips. 630 00:38:57,253 --> 00:38:58,546 The only difference is you 631 00:38:58,588 --> 00:39:00,590 will have a waiter to serve you and a wine list. 632 00:39:01,508 --> 00:39:04,678 (romantic music) 633 00:39:06,680 --> 00:39:09,391 - My childhood memories of fries, hmm... 634 00:39:09,432 --> 00:39:10,809 - When I was younger, my Nan used to take me to 635 00:39:10,850 --> 00:39:12,811 Weston-super-Mare, which is on the coast. 636 00:39:12,852 --> 00:39:14,437 And we used to eat fish and chips there a lot. 637 00:39:14,479 --> 00:39:16,690 - Yeah, when I was little. Kids... 638 00:39:17,023 --> 00:39:18,942 A day trip out to there. 639 00:39:20,110 --> 00:39:21,945 Get on a bus, a load of us. 640 00:39:22,320 --> 00:39:25,240 Come out and have our chips. 641 00:39:25,281 --> 00:39:26,574 [Announcer] And of course, 642 00:39:26,616 --> 00:39:28,785 one of its chief attractions is its portability. 643 00:39:28,827 --> 00:39:30,245 It seems to taste even better 644 00:39:30,286 --> 00:39:33,039 eaten out of paper, strolling home from the cinema. 645 00:39:33,081 --> 00:39:35,458 - Many, many years ago, chips bought from the chip 646 00:39:35,500 --> 00:39:37,961 shop will be served in newspaper. 647 00:39:38,003 --> 00:39:39,379 So you could remember opening up 648 00:39:39,421 --> 00:39:41,756 and you still have all the pictures in the print all 649 00:39:41,798 --> 00:39:42,882 over your hands when it gets 650 00:39:42,924 --> 00:39:45,093 mixed in with the vinegar and the salt. 651 00:39:45,135 --> 00:39:46,428 [Announcer] What really matters, 652 00:39:46,469 --> 00:39:47,595 is that we can look forward to at least another 653 00:39:47,637 --> 00:39:49,973 century of nourishing enjoyment. 654 00:39:50,015 --> 00:39:53,101 Another hundred years of the good companions. 655 00:39:54,769 --> 00:39:57,147 ** 656 00:40:01,109 --> 00:40:03,153 (light music) 657 00:40:09,034 --> 00:40:10,410 [Martin] Hi. - Hi. 658 00:40:10,452 --> 00:40:11,953 - I'm going to have... 659 00:40:12,996 --> 00:40:16,791 I'll have standard cod, chips and mushy peas. 660 00:40:16,833 --> 00:40:17,959 Do you have mushy peas? - Yeah. 661 00:40:18,001 --> 00:40:19,044 Gotta have mushy peas, you know. 662 00:40:20,337 --> 00:40:22,797 ** 663 00:40:25,425 --> 00:40:26,760 OK, here we go. 664 00:40:26,801 --> 00:40:28,636 The nation's favorite, fine fish and chips. 665 00:40:28,678 --> 00:40:30,638 There you go. Looking good. 666 00:40:31,681 --> 00:40:33,683 My name's Martin Parr. I'm a photographer. 667 00:40:35,977 --> 00:40:37,479 Now, I've been photographing food 668 00:40:37,520 --> 00:40:40,482 for many years now, in fact, 669 00:40:40,523 --> 00:40:42,650 when I started, no one was photographing food. 670 00:40:42,692 --> 00:40:43,860 Now everybody does. 671 00:40:43,902 --> 00:40:46,821 If you go to, you know, a posh restaurant, 672 00:40:46,863 --> 00:40:49,324 everyone basically photographs every course. 673 00:40:49,366 --> 00:40:51,159 But I would do that anyway. 674 00:40:51,201 --> 00:40:54,120 And I've been doing this for maybe 20, 25 years. 675 00:40:54,162 --> 00:40:55,372 And, of course, 676 00:40:55,413 --> 00:40:57,832 chips and fries are an integral part of that. 677 00:40:57,874 --> 00:40:58,875 And over the years, 678 00:40:58,917 --> 00:41:01,127 I photographed chips countless times. 679 00:41:02,212 --> 00:41:05,882 (whimsical music) 680 00:41:12,305 --> 00:41:13,598 You know, we're constantly used 681 00:41:13,640 --> 00:41:15,850 to seeing pictures in magazines where everything 682 00:41:15,892 --> 00:41:18,603 looks beautiful, but in reality it's quite different. 683 00:41:18,645 --> 00:41:21,690 So my job is really to punch, sort of the 684 00:41:21,731 --> 00:41:24,234 propaganda surrounding food and to show the real food. 685 00:41:25,068 --> 00:41:27,028 ** 686 00:41:28,989 --> 00:41:32,659 Well, I like very often people eating. I mean 687 00:41:32,701 --> 00:41:35,537 if you go to a party or something and food's served, 688 00:41:35,578 --> 00:41:37,664 people go completely haywire and bonkers. 689 00:41:37,706 --> 00:41:39,040 You know, and that's always a good moment. 690 00:41:39,082 --> 00:41:40,458 So I'm often behind 691 00:41:40,500 --> 00:41:42,919 the counter waiting for people to pick up their food, 692 00:41:42,961 --> 00:41:45,588 queue for the food, scramble for the food. 693 00:41:46,423 --> 00:41:48,216 You know, food is ubiquitous. 694 00:41:48,258 --> 00:41:49,634 We all have to eat it. 695 00:41:49,676 --> 00:41:51,636 And it's also very colorful and pretty interesting. 696 00:41:53,013 --> 00:41:54,597 Well, generally, fish and chip shops 697 00:41:54,639 --> 00:41:58,601 use real potatoes. That helps a lot. 698 00:41:59,728 --> 00:42:01,646 I think most fries around the world are just frozen. 699 00:42:03,898 --> 00:42:05,900 Yours are fresh, aren't they? - They are fresh. 700 00:42:05,942 --> 00:42:08,611 - There you go. - They are fresh everyday. 701 00:42:22,083 --> 00:42:24,044 (birds squawking) 702 00:42:27,797 --> 00:42:30,717 (waves crashing) 703 00:42:35,263 --> 00:42:38,683 (birds squawking) 704 00:42:42,479 --> 00:42:44,814 (waves) 705 00:42:54,449 --> 00:42:57,369 (upbeat music) 706 00:43:14,344 --> 00:43:17,013 ** 707 00:43:33,446 --> 00:43:36,449 ** 708 00:43:45,375 --> 00:43:48,044 (upbeat music) 709 00:43:59,055 --> 00:44:01,891 ** 710 00:44:21,619 --> 00:44:23,121 [Arjen] Well, if you talk about fries, 711 00:44:23,163 --> 00:44:26,416 then you talk about taste then talk about smell. 712 00:44:29,544 --> 00:44:32,047 Memories start to come out. 713 00:44:32,088 --> 00:44:35,425 Maybe childhood memories start to come out. 714 00:44:38,428 --> 00:44:43,141 I still know very well at this moment with my family 715 00:44:43,183 --> 00:44:47,896 and when you went to the beach and you get your fries. 716 00:44:49,981 --> 00:44:51,399 Almost contrasting 717 00:44:51,441 --> 00:44:54,819 with the smell of the sea, but also adding something. 718 00:44:59,824 --> 00:45:02,077 And this memory is so strong 719 00:45:02,118 --> 00:45:04,454 that if they are our customers and they taste these fries 720 00:45:04,496 --> 00:45:06,915 on this place, maybe that's the new memory. 721 00:45:17,425 --> 00:45:21,971 So I started up this project making a fry stand. 722 00:45:24,265 --> 00:45:27,435 And traveling to strange places with it. 723 00:45:36,861 --> 00:45:38,822 I started off in the fields 724 00:45:38,863 --> 00:45:41,825 with farmers harvesting their potatoes. 725 00:45:49,374 --> 00:45:50,959 Second landscape was 726 00:45:51,001 --> 00:45:53,628 on a special island in the north of Holland. 727 00:45:53,670 --> 00:45:55,463 It's called Tiscali. 728 00:45:55,505 --> 00:45:58,925 I put it on the place where you'll have to walk one 729 00:45:58,967 --> 00:46:01,845 and a half hour before you will find me. 730 00:46:03,805 --> 00:46:06,307 (soft music) 731 00:46:09,144 --> 00:46:11,896 And people don't recognize it immediately as art, 732 00:46:11,938 --> 00:46:14,566 but they feel, OK, something's going on here. 733 00:46:16,192 --> 00:46:19,320 Why is he standing on this spot? 734 00:46:19,362 --> 00:46:23,074 Something is happening that's beyond imagination. 735 00:46:26,411 --> 00:46:29,164 Next landscape will be Antarctica. 736 00:46:31,207 --> 00:46:34,919 Pretty complicated to go to Antarctica with a fry stand. 737 00:46:37,422 --> 00:46:40,884 I built some skis to put under the wheels. 738 00:46:43,928 --> 00:46:47,390 Of course, my fries will be the best in Antarctica. 739 00:46:50,185 --> 00:46:53,104 And they will be the only Fries in Antarctica. 740 00:46:57,275 --> 00:46:59,444 (soft music) 741 00:47:09,913 --> 00:47:12,123 Here on the beach, you have to breathe. 742 00:47:14,292 --> 00:47:15,669 And I think 743 00:47:15,710 --> 00:47:19,214 breathing the air from the sea is some kind of gift. 744 00:47:22,008 --> 00:47:26,054 And the quality of being alone was maybe a great one. 745 00:47:28,306 --> 00:47:30,725 I like to be alone, I wonder. 746 00:47:30,767 --> 00:47:31,685 Yeah. 747 00:47:40,610 --> 00:47:45,073 * Potato, potato, potato, potato, potato, potato * 748 00:47:45,115 --> 00:47:48,451 * potato, potato, potato, potato, potato, potato * 749 00:47:48,493 --> 00:47:52,330 * the red or white, the brown, they get that way underground * 750 00:47:52,372 --> 00:47:54,332 * there can't be much to do * 751 00:47:54,374 --> 00:47:56,001 * so now they have blue ones too * 752 00:47:56,042 --> 00:47:58,628 * we don't care what they look like, we'll eat them any way * 753 00:47:58,670 --> 00:48:02,465 * they can fit on our plate. Every way we can possibly eat * 754 00:48:02,507 --> 00:48:04,092 *them and I think they're just great * 755 00:48:04,134 --> 00:48:09,139 * potato, potato, potato, potato, potato, potato * 756 00:48:09,180 --> 00:48:14,310 * potato, potato, potato, potato, potato, potato * 757 00:48:22,527 --> 00:48:24,988 (upbeat music) 758 00:48:28,491 --> 00:48:33,621 (foreign language) 759 00:48:33,663 --> 00:48:35,081 - So we are here in Breña, 760 00:48:35,123 --> 00:48:37,709 the Francisco's truck. 761 00:48:37,751 --> 00:48:39,711 He is going to try Salchipapas. 762 00:48:41,504 --> 00:48:45,175 Salchipapas is French fries, frankfurter sliced then fried 763 00:48:45,216 --> 00:48:48,887 again, mixed with as much sauce as you want. 764 00:48:48,928 --> 00:48:50,388 And that's it. 765 00:48:52,849 --> 00:48:56,311 [Diego] Salchipapa it's a funny name as well, you know? 766 00:48:56,353 --> 00:48:59,647 It's a word that is a mixture of sausage and potato. 767 00:49:02,025 --> 00:49:03,443 We're lucky in Peru that we have these 768 00:49:03,485 --> 00:49:07,155 yellow flesh potato is using Kanchan here for me 769 00:49:07,197 --> 00:49:12,035 is a great potato for fries. Fries is a product that we 770 00:49:12,077 --> 00:49:14,954 for introducing potatoes into the world diet. 771 00:49:14,996 --> 00:49:16,247 I mean, potatoes has been 772 00:49:16,289 --> 00:49:19,376 in the Peruvian culture for over 10,000 years. 773 00:49:23,588 --> 00:49:25,799 (intense music) 774 00:49:31,054 --> 00:49:33,848 You know, the Inca empire, 775 00:49:33,890 --> 00:49:35,100 the thing with the most value 776 00:49:35,141 --> 00:49:39,771 was not oil or gold or silver, it was food. 777 00:49:39,813 --> 00:49:43,441 Well, they actually bailed out how to transport the potatoes. 778 00:49:43,483 --> 00:49:46,486 How to make it grow in such a high altitude. 779 00:49:50,031 --> 00:49:54,077 (speaking in foriegn language) 780 00:51:26,044 --> 00:51:27,462 [Diego] You know, the potato cartel 781 00:51:27,504 --> 00:51:30,048 that comes from the Andes? We're blessed to have them 782 00:51:30,090 --> 00:51:32,050 now. Without Peru, 783 00:51:32,092 --> 00:51:34,511 the world wouldn't get any French fries. 784 00:51:35,553 --> 00:51:37,389 So we should call them actually, Peruvian fries. 785 00:51:40,016 --> 00:51:42,352 (upbeat music) 786 00:51:46,272 --> 00:51:49,734 [Announcer] Americans enjoy the wonders of the French fried potato, 787 00:51:49,776 --> 00:51:53,071 but did you ever stop to wonder where they came from? 788 00:51:53,113 --> 00:51:54,447 In 1802, 789 00:51:54,489 --> 00:51:57,367 Thomas Jefferson brought back a recipe from France 790 00:51:57,409 --> 00:52:00,829 and recorded it in his own handwriting at Monticello. 791 00:52:00,870 --> 00:52:02,414 Jefferson later served French 792 00:52:02,455 --> 00:52:05,917 fries as president and loved surprise his guests with silver 793 00:52:05,959 --> 00:52:08,503 bowls full of this exotic dish. 794 00:52:08,545 --> 00:52:13,341 [Ashbel] The mythology is that Thomas Jefferson was responsible 795 00:52:13,383 --> 00:52:15,218 for bringing the recipes and foods 796 00:52:15,260 --> 00:52:17,846 back to America when in fact, he wasn't. 797 00:52:17,887 --> 00:52:21,808 And this is half pork fat and half duck fat. 798 00:52:21,850 --> 00:52:26,104 So we're going to make French fried potatoes, using 799 00:52:26,146 --> 00:52:29,399 what was most likely the available fat 800 00:52:29,441 --> 00:52:30,942 in the 18th century. 801 00:52:32,110 --> 00:52:36,364 James Hemings was the first American trained as a classic 802 00:52:36,406 --> 00:52:39,576 French chef, and he was enslaved to 803 00:52:39,617 --> 00:52:43,747 Thomas Jefferson. Trained in France at the best possible 804 00:52:43,788 --> 00:52:47,625 location, Chateau de Chantilly, which was considered 805 00:52:47,667 --> 00:52:51,546 in the 18th century, the best food in France. 806 00:52:52,380 --> 00:52:55,425 And the dishes that he brought back from France, 807 00:52:55,467 --> 00:53:01,514 macaroni and cheese, creme brulee, meringues, French fries. 808 00:53:03,475 --> 00:53:07,395 There was actually no trace of fried potatoes in American 809 00:53:07,437 --> 00:53:11,733 food culture before James Hemings got back from Paris. 810 00:53:11,775 --> 00:53:16,988 It literally is a simple dish that went from Slave Kitchen 811 00:53:17,030 --> 00:53:19,741 in Monticello around the world. 812 00:53:19,783 --> 00:53:21,534 McDonald's, eat your heart out. 813 00:53:21,576 --> 00:53:25,580 That is a beautiful thing right there. 814 00:53:26,498 --> 00:53:30,460 We have no record of his recipe collection 815 00:53:31,127 --> 00:53:33,004 because all of that was, 816 00:53:33,046 --> 00:53:37,425 in my opinion, either destroyed by Jefferson 817 00:53:37,467 --> 00:53:41,763 or given to Randolph, his relative who printed 818 00:53:41,805 --> 00:53:44,933 the Virginia Housewife cookbook, which in my view is 819 00:53:44,974 --> 00:53:49,562 probably the biggest culinary theft in history. 820 00:53:51,481 --> 00:53:53,441 So this whole 821 00:53:53,483 --> 00:53:56,986 notion that Jefferson cooked anything 822 00:53:57,821 --> 00:54:01,616 is wrong. It's ignorant and it's pretty racist. 823 00:54:03,076 --> 00:54:06,329 We owe that dish to James Hemings. 824 00:54:06,371 --> 00:54:10,333 He brought French fries to America, definitely. 825 00:54:13,294 --> 00:54:16,006 (carnival music) 826 00:54:21,428 --> 00:54:24,347 (carnival music) 827 00:54:31,187 --> 00:54:33,648 - I think French fries were like one of the most American 828 00:54:33,690 --> 00:54:36,526 foods, and they just embody the American thing, 829 00:54:36,568 --> 00:54:38,653 just like fried foods and they're easy, cheap, 830 00:54:38,695 --> 00:54:41,031 and you can get them pretty much anywhere. 831 00:54:45,160 --> 00:54:47,704 (carnival music) 832 00:54:50,582 --> 00:54:52,250 - Fries are my go to comfort 833 00:54:52,292 --> 00:54:53,877 food, I think for a lot 834 00:54:53,918 --> 00:54:56,004 of Americans, it's very satisfying. 835 00:54:56,046 --> 00:54:58,590 It's you know, it's got that mealy texture. 836 00:54:58,631 --> 00:55:01,009 So you feel like you've eaten something substantial, 837 00:55:01,051 --> 00:55:03,928 although you'll probably crash half hour after. 838 00:55:03,970 --> 00:55:07,140 If you say, what do you think of when I say French fries? 839 00:55:07,182 --> 00:55:08,516 I immediately think 840 00:55:08,558 --> 00:55:12,437 Nathan's Coney Island summer walking the boardwalk, 841 00:55:12,479 --> 00:55:14,689 the smell of the boardwalk, hearing the seagulls. 842 00:55:14,731 --> 00:55:16,524 It's so part of my childhood, 843 00:55:16,566 --> 00:55:19,110 having grown up right across the street. 844 00:55:19,152 --> 00:55:20,487 Whenever you had a, you know, 845 00:55:20,528 --> 00:55:23,448 a few extra nickels in your pocket, to your parent's 846 00:55:23,490 --> 00:55:26,201 chagrin and despair, ruin your appetite for dinner 847 00:55:26,242 --> 00:55:27,827 because you were eating French fries. 848 00:55:27,869 --> 00:55:30,455 But it is you know, it's a passion. 849 00:55:32,165 --> 00:55:35,085 [Charles] I think Americans think of French fries, 850 00:55:35,126 --> 00:55:38,004 people around the world tend to think of French fries as 851 00:55:38,046 --> 00:55:42,008 an American dish because it's so associated with American 852 00:55:42,050 --> 00:55:45,470 quick service restaurants or fast food restaurants 853 00:55:45,512 --> 00:55:49,057 and McDonald's probably at the lead of that. 854 00:55:49,432 --> 00:55:51,726 (upbeat music) 855 00:55:52,268 --> 00:55:53,812 [Lisa] Dick and Mac McDonald came 856 00:55:53,853 --> 00:55:56,731 here from New Hampshire to Los Angeles around 857 00:55:56,773 --> 00:56:00,694 the Great Depression. Back then, Los Angeles wasn't 858 00:56:00,735 --> 00:56:03,697 yet car crazy, but it was just starting to get that way. 859 00:56:03,738 --> 00:56:05,365 And they saw they identified 860 00:56:05,407 --> 00:56:07,617 that the roads as they got developed 861 00:56:07,659 --> 00:56:10,537 in the United States, were going to need places 862 00:56:10,578 --> 00:56:13,498 to accommodate tourists, travelers. 863 00:56:13,540 --> 00:56:16,167 The whole world was going faster and they just sort 864 00:56:16,209 --> 00:56:20,755 of seized that idea that we need to accelerate how fast we 865 00:56:20,797 --> 00:56:23,258 can both create and prepare the food, but how fast we can 866 00:56:23,299 --> 00:56:25,719 get it out to you, the customer. 867 00:56:27,929 --> 00:56:31,307 [Charles] Ray Kroc is the entrepreneur who founded 868 00:56:31,349 --> 00:56:33,351 McDonald's Corporation as we know it. 869 00:56:33,393 --> 00:56:34,853 He bought McDonald's 870 00:56:34,894 --> 00:56:37,939 from Dick and Mac McDonald in San Bernardino, California, 871 00:56:37,981 --> 00:56:39,858 when they had a single restaurant. 872 00:56:41,609 --> 00:56:43,278 [Lisa] Ray was really taken with how 873 00:56:43,319 --> 00:56:46,156 delicious the brother's fries were, and he was very 874 00:56:46,197 --> 00:56:50,160 frustrated that he couldn't replicate the formula. 875 00:56:50,201 --> 00:56:54,080 [Malcolm] Ray Kroc wanted to bring the perfect fry to the 876 00:56:54,122 --> 00:56:58,668 world, to deliver us from the travesty of soggy fries. 877 00:56:58,710 --> 00:57:00,211 [Charles] And he spent millions 878 00:57:00,253 --> 00:57:03,089 of dollars in the early years of McDonald's when he could 879 00:57:03,131 --> 00:57:07,510 hardly afford that, to perfect the French fry at McDonald's. 880 00:57:10,180 --> 00:57:12,974 [Lisa] Everything that they did needed to be systematized 881 00:57:13,016 --> 00:57:15,977 in a way so that the same taste you got out here 882 00:57:16,019 --> 00:57:19,689 in California was one you would get in other places. 883 00:57:20,565 --> 00:57:22,067 [Charles] They developed a technology 884 00:57:22,108 --> 00:57:25,445 which enabled you to ship perfect fries throughout 885 00:57:25,487 --> 00:57:27,572 the year, everywhere they need to go. 886 00:57:27,614 --> 00:57:28,782 And that's what makes 887 00:57:28,823 --> 00:57:32,118 the ubiquitous French fry today possible. 888 00:57:32,702 --> 00:57:34,704 (upbeat music) 889 00:57:35,872 --> 00:57:38,500 [Malcolm] McDonald's was a franchise 890 00:57:38,541 --> 00:57:40,168 constructed around the French fry. 891 00:57:40,210 --> 00:57:42,462 It wasn't burgers that made McDonald's McDonald's. 892 00:57:42,504 --> 00:57:44,214 It was fries. 893 00:57:45,340 --> 00:57:49,844 McDonald's rides this French fry recipe to glory. 894 00:57:49,886 --> 00:57:52,681 They become the world's greatest fast food place. 895 00:57:56,810 --> 00:57:59,813 You know, it's rare in history that one man can be said to be 896 00:57:59,854 --> 00:58:02,357 responsible for some epochal event, 897 00:58:02,399 --> 00:58:06,111 but the demise of the McDonald's French fry really can be laid 898 00:58:06,152 --> 00:58:08,571 at the feet of a guy named Phil Sokoloff. 899 00:58:10,365 --> 00:58:12,283 (dramatic music) 900 00:58:13,576 --> 00:58:16,121 He's in many ways an exemplary figure. 901 00:58:16,162 --> 00:58:18,873 You know, he's a kind of passionate, 902 00:58:18,915 --> 00:58:22,085 brilliant, irascible in the way that 903 00:58:22,127 --> 00:58:25,588 we like irascible self-made man in America. 904 00:58:28,717 --> 00:58:30,385 He has had a near-death 905 00:58:30,427 --> 00:58:31,886 experience, he has a heart problem, 906 00:58:31,928 --> 00:58:35,056 he becomes convinced that managing his cholesterol 907 00:58:35,098 --> 00:58:38,268 is the only way for him to survive. 908 00:58:39,602 --> 00:58:41,146 But being a sort of 909 00:58:41,187 --> 00:58:43,398 entrepreneur of kind of grand ambitions, 910 00:58:43,440 --> 00:58:46,443 he is content not just to fix his own cholesterol, 911 00:58:46,484 --> 00:58:49,237 but he would like to fix the cholesterol of all Americans. 912 00:58:49,279 --> 00:58:50,905 And so he begins this public 913 00:58:50,947 --> 00:58:54,784 campaign of shaming corporations. 914 00:58:57,620 --> 00:59:00,874 He takes out ads in The Washington Post 915 00:59:00,915 --> 00:59:03,043 and The New York Times and Wall Street Journal 916 00:59:03,084 --> 00:59:07,213 and goes on morning talk shows accusing major corporations 917 00:59:07,255 --> 00:59:11,343 who use animal fats in their products of killing Americans. 918 00:59:11,384 --> 00:59:14,220 - I want people to lower their cholesterol and live longer. 919 00:59:14,262 --> 00:59:15,555 That is my cause. 920 00:59:15,597 --> 00:59:17,724 That is why I'm spending my money. 921 00:59:17,766 --> 00:59:20,226 - I mean, no one had done this. 922 00:59:20,268 --> 00:59:23,605 I mean, Ralph Nader done this about General Motors and cars, 923 00:59:23,646 --> 00:59:25,899 but like, no one had done this with food before. 924 00:59:25,940 --> 00:59:28,693 And he's going after the people who are making 925 00:59:28,735 --> 00:59:32,989 food to the core of kind of American food identity. 926 00:59:34,157 --> 00:59:36,701 (intense music) 927 00:59:37,661 --> 00:59:39,954 Remember McDonald's in the early 80s. 928 00:59:39,996 --> 00:59:42,624 They really are the paragon of American enterprise. 929 00:59:42,666 --> 00:59:44,000 I mean, we venerate them 930 00:59:44,042 --> 00:59:46,294 in the same way we venerate tech companies today. 931 00:59:47,545 --> 00:59:49,964 And the idea that 932 00:59:50,006 --> 00:59:54,219 a lone guy from Omaha, Nebraska, who no one's ever 933 00:59:54,260 --> 00:59:58,098 heard of, can come and make them change the formula 934 00:59:58,139 --> 00:59:59,849 that lies at the heart of their business. 935 00:59:59,891 --> 01:00:02,102 I mean, it's just it's unheard of. 936 01:00:03,937 --> 01:00:06,231 McDonald's had been using 937 01:00:06,272 --> 01:00:09,317 beef tallow mixture, and so they switched 938 01:00:09,359 --> 01:00:13,071 to another formula, which is heavily vegetable oils. 939 01:00:13,113 --> 01:00:16,825 So the fry we have today is a kind of palate imitation 940 01:00:16,866 --> 01:00:22,205 of the original fry paradigm of the 1960s. 941 01:00:23,832 --> 01:00:25,375 And we've been living 942 01:00:25,417 --> 01:00:28,712 with the consequences of that terrible decision ever since. 943 01:00:28,753 --> 01:00:29,921 [Reporter] We know that French fries are 944 01:00:29,963 --> 01:00:31,840 an unhealthy treat, but could eating them 945 01:00:31,881 --> 01:00:34,342 on the regular send you to an early grave? 946 01:00:34,384 --> 01:00:35,844 - Nutrition experts suggest 947 01:00:35,885 --> 01:00:39,764 that six French fries really does equal the serving size 948 01:00:39,806 --> 01:00:43,226 we're supposed to have and people lost their minds. 949 01:00:46,563 --> 01:00:49,482 [Rachel] From my professional opinion, loving French fries has 950 01:00:49,524 --> 01:00:53,820 a major sort of quality to it that's very appealing to us. 951 01:00:53,862 --> 01:00:55,071 First of all, carbohydrates, 952 01:00:55,113 --> 01:00:55,947 carbohydrates are what sugars are. 953 01:00:55,989 --> 01:00:59,200 I mean, complex carbohydrates 954 01:00:59,242 --> 01:01:01,745 like potatoes break down into sugars. 955 01:01:01,786 --> 01:01:05,123 And that's why we love sugars, because it's easy, 956 01:01:05,165 --> 01:01:08,626 accessible energy and we need that biologically. 957 01:01:08,668 --> 01:01:09,878 So we're evolutionarily 958 01:01:09,919 --> 01:01:12,839 programed to love carbohydrates. 959 01:01:12,881 --> 01:01:15,008 Then we have saltiness, 960 01:01:15,050 --> 01:01:17,719 which is also something that we're attracted to. 961 01:01:17,761 --> 01:01:19,262 The saltiness is also often 962 01:01:19,304 --> 01:01:21,222 associated with things that are proteins, 963 01:01:21,264 --> 01:01:24,934 that we're also hardwired to be attracted to salty taste. 964 01:01:24,976 --> 01:01:28,938 And then, of course, there's fat and fat is fabulous. 965 01:01:28,980 --> 01:01:32,108 It feels really good in our mouth and it actually triggers 966 01:01:32,150 --> 01:01:35,028 endorphin releases and dopamine release. 967 01:01:35,070 --> 01:01:37,072 Both those things together 968 01:01:37,113 --> 01:01:39,282 really do make you feel good, at least momentarily. 969 01:01:39,324 --> 01:01:40,700 So French fries are 970 01:01:40,742 --> 01:01:43,286 the perfect marriage of salt, fat and carbohydrate. 971 01:01:47,290 --> 01:01:51,252 - Part of the thrill of a French fry is the notion that it is 972 01:01:51,294 --> 01:01:54,005 decadent, that it's you know, you can't have a lot of it. 973 01:01:54,047 --> 01:01:55,423 Why? Because it's bad for you. 974 01:01:55,465 --> 01:01:56,800 So what do you do? 975 01:01:56,841 --> 01:01:59,010 Well you reserve your consumption to those moments 976 01:01:59,052 --> 01:02:02,222 in the day or in your week when it's appropriate. 977 01:02:02,263 --> 01:02:05,934 And it is the tension between how good the thing tastes 978 01:02:05,975 --> 01:02:08,937 and the discipline it takes to limit your intake. 979 01:02:08,978 --> 01:02:10,939 That creates the beauty of the experience, right? 980 01:02:10,980 --> 01:02:12,607 That's the whole point. 981 01:02:12,649 --> 01:02:15,443 But if you turn these things into. 982 01:02:15,485 --> 01:02:16,945 If you just make it 983 01:02:16,986 --> 01:02:19,698 commonplace, if I say, you know what, I fixed the fry. 984 01:02:19,739 --> 01:02:23,076 Now if you want, you can have, you know, 985 01:02:23,118 --> 01:02:25,453 fries with every meal, what would be the point then? 986 01:02:25,495 --> 01:02:27,622 Like you just what you've done is you have drained 987 01:02:27,664 --> 01:02:30,291 the pleasure out of that experience. 988 01:02:32,002 --> 01:02:34,421 (upbeat music) 989 01:02:37,507 --> 01:02:40,593 - There is something to be said about the happiness that goes 990 01:02:40,635 --> 01:02:43,680 into having a meal that's indulgent, and I think those 991 01:02:43,722 --> 01:02:46,725 indulgences only come from when they're sporadic, right? 992 01:02:46,766 --> 01:02:49,477 They only come from when it's a treat. 993 01:02:49,519 --> 01:02:50,437 I feel like fries have been 994 01:02:50,478 --> 01:02:51,980 a part of my life for so, so long. 995 01:02:52,022 --> 01:02:54,649 I mean, I've truly grown up on them. 996 01:02:54,691 --> 01:02:56,151 It was like after school snack. 997 01:02:56,192 --> 01:02:58,153 In high school, you were just sitting 998 01:02:58,194 --> 01:03:01,364 on the hood of your car, just munching on French fries. 999 01:03:01,406 --> 01:03:02,699 It was so much a part 1000 01:03:02,741 --> 01:03:06,328 of my life that it almost wasn't a huge part just 1001 01:03:06,369 --> 01:03:09,164 because it was such a natural, normal thing. 1002 01:03:09,205 --> 01:03:11,916 It was a every day, it was a lifestyle. 1003 01:03:11,958 --> 01:03:14,627 Yeah, it really was. - A French Fries lifestyle. 1004 01:03:16,296 --> 01:03:19,007 (upbeat music) 1005 01:03:20,967 --> 01:03:22,802 - Oh, my gosh. 1006 01:03:22,844 --> 01:03:24,346 That's what these are for. 1007 01:03:24,387 --> 01:03:25,513 - Yes, it's cool. 1008 01:03:25,555 --> 01:03:27,599 - Oh, my God. 1009 01:03:27,640 --> 01:03:29,142 - OK, you go first. - I will. 1010 01:03:29,184 --> 01:03:30,810 I don't know. It just, I'm going 1011 01:03:30,852 --> 01:03:32,187 cheddar. 1012 01:03:35,440 --> 01:03:37,275 - It's incredible because you have the illusion 1013 01:03:37,317 --> 01:03:39,778 of lightness, right, crispiness, 1014 01:03:39,819 --> 01:03:43,531 and then you go into something soft and you think it's light. 1015 01:03:43,573 --> 01:03:45,909 And then in 20 minutes, we're going to regret it. 1016 01:03:45,950 --> 01:03:47,243 - I still don't believe 1017 01:03:47,285 --> 01:03:48,953 that they're unhealthy, though, in any way. 1018 01:03:48,995 --> 01:03:50,163 I mean, in comparison 1019 01:03:50,205 --> 01:03:51,956 to the things that most people love to eat, 1020 01:03:51,998 --> 01:03:54,626 if I could indulge in one thing, it would be fries. 1021 01:03:54,668 --> 01:03:56,044 You know, 1022 01:03:56,086 --> 01:03:57,837 I'm not a cake person, not cupcake, not ice cream. 1023 01:03:57,879 --> 01:04:00,215 We had a video of taking Luna 1024 01:04:00,256 --> 01:04:02,967 through her first McDonald's drive through and-- 1025 01:04:03,009 --> 01:04:04,135 - Oh, my God, 1026 01:04:04,177 --> 01:04:06,554 that must have been an experience. 1027 01:04:06,596 --> 01:04:10,058 - So many people were like, my child is never going 1028 01:04:10,100 --> 01:04:11,601 to know what McDonald's tastes like. 1029 01:04:11,643 --> 01:04:13,228 You know, when you have access 1030 01:04:13,269 --> 01:04:15,438 to so many different types of food, why would you bring 1031 01:04:15,480 --> 01:04:17,107 them through a McDonald's drive through? 1032 01:04:17,148 --> 01:04:19,192 And for me, it's like nostalgia. 1033 01:04:19,234 --> 01:04:21,736 There's something exciting about that to me still. 1034 01:04:21,778 --> 01:04:23,822 And seeing her eat the exact 1035 01:04:23,863 --> 01:04:25,281 same thing I ate when I was little. 1036 01:04:25,323 --> 01:04:27,075 - It's nothing wrong about it. 1037 01:04:27,117 --> 01:04:29,160 If you if you don't eat 1038 01:04:29,202 --> 01:04:34,165 like pounds of fries, if you have moderation about it, 1039 01:04:34,207 --> 01:04:35,625 which we're not going to have today. 1040 01:04:35,667 --> 01:04:37,127 But if you have some. - I used 1041 01:04:37,168 --> 01:04:39,170 to grow up comparing French fries, you know, I was like, 1042 01:04:39,212 --> 01:04:41,756 Dairy Queen is good because they feel like they're sugared 1043 01:04:41,798 --> 01:04:43,800 and they follow a Burger King feels that same way too. 1044 01:04:43,842 --> 01:04:45,218 They have a crispy coating. 1045 01:04:45,260 --> 01:04:47,762 McDonald's is lighter. - Oh, so you know your fires. 1046 01:04:47,804 --> 01:04:50,765 Like really look like an expert, right? 1047 01:04:50,807 --> 01:04:52,100 Wow. 1048 01:04:53,810 --> 01:04:56,146 (intense music) 1049 01:05:01,776 --> 01:05:03,278 - All right, 1050 01:05:03,319 --> 01:05:05,363 so we've been asking everyone to name, some cuts of fries. 1051 01:05:05,405 --> 01:05:07,282 Just give me your thoughts. 1052 01:05:08,783 --> 01:05:11,286 - Crinkle cut fries. 1053 01:05:11,745 --> 01:05:12,912 For some reason, 1054 01:05:12,954 --> 01:05:14,789 people often under fry the crinkle cut fry. 1055 01:05:14,831 --> 01:05:16,041 They come out to blond. 1056 01:05:16,082 --> 01:05:17,709 They don't have a lot of texture to them. 1057 01:05:17,751 --> 01:05:21,129 I also think they they kind of look childish. 1058 01:05:23,131 --> 01:05:26,009 Shoestring fries are same. 1059 01:05:27,719 --> 01:05:29,971 They're not so satisfying on the plate like they're 1060 01:05:30,013 --> 01:05:32,223 in that weird zone, like, is this a fork thing? 1061 01:05:32,265 --> 01:05:33,683 Is this a hand thing? 1062 01:05:33,725 --> 01:05:35,185 You know what I mean? 1063 01:05:36,519 --> 01:05:38,313 I do not like McDonald's French fries. 1064 01:05:38,355 --> 01:05:40,440 I do not like them, anyone that thinks 1065 01:05:40,482 --> 01:05:43,568 the McDonald's French fry is good cold, just please don't 1066 01:05:43,610 --> 01:05:46,154 talk to me about it because they will affect everything 1067 01:05:46,196 --> 01:05:48,573 I think about everything else you think. 1068 01:05:50,033 --> 01:05:51,242 Most curly fries, 1069 01:05:51,284 --> 01:05:53,995 if you are honest with yourself, are not good. 1070 01:05:54,037 --> 01:05:56,247 If they have a coating on them, they can be OK. 1071 01:05:56,289 --> 01:05:58,124 But that's about the coating. Adding a coating 1072 01:05:58,166 --> 01:06:00,210 to the outside of the fry is just cheating. 1073 01:06:01,878 --> 01:06:03,963 You ever had a good wedge fry? 1074 01:06:04,005 --> 01:06:05,674 No, you haven't. 1075 01:06:07,467 --> 01:06:09,928 Let me say this, tater tots are delicious. 1076 01:06:09,969 --> 01:06:11,137 Anyone that doesn't think 1077 01:06:11,179 --> 01:06:13,181 a tater tots is delicious is incorrect. 1078 01:06:13,223 --> 01:06:15,392 Are they in the same family of French fries? 1079 01:06:15,433 --> 01:06:17,352 Well, they are a fried potato product. 1080 01:06:17,394 --> 01:06:18,561 They are closer to a French 1081 01:06:18,603 --> 01:06:20,188 fry than they are to a mashed potato. 1082 01:06:20,230 --> 01:06:21,314 They are closer to a hash 1083 01:06:21,356 --> 01:06:22,899 brown than they are to a French fry. 1084 01:06:22,941 --> 01:06:25,235 And ain't nobody thinking that a hash brown is a French fry. 1085 01:06:25,276 --> 01:06:28,113 Here's the metric. If you said 1086 01:06:28,154 --> 01:06:30,323 give me some fries and I handed you tater tots, 1087 01:06:30,365 --> 01:06:32,617 you'd be like, I didn't say I want tater tots. 1088 01:06:32,659 --> 01:06:34,077 I said, I wanted fries. 1089 01:06:45,255 --> 01:06:47,173 - Napoleon, give us some your tots. 1090 01:06:47,215 --> 01:06:48,258 - No, go find your own. 1091 01:06:48,299 --> 01:06:49,634 - Come on, give some your tots. 1092 01:06:49,676 --> 01:06:53,221 - No, I didn't get to eat anything today. 1093 01:06:55,432 --> 01:06:56,933 Gross. 1094 01:06:56,975 --> 01:06:59,394 - People get mad if you say the tater tots are a French fry. 1095 01:06:59,436 --> 01:07:00,729 My name is Kelsey McKinney. 1096 01:07:00,770 --> 01:07:02,063 I'm a freelance writer. 1097 01:07:02,105 --> 01:07:03,523 I'm going to talk about how 1098 01:07:03,565 --> 01:07:07,444 tater tots play into the history of the French fry. 1099 01:07:11,698 --> 01:07:16,411 It's two brothers, the Grigg brothers, Nephi and Golden. 1100 01:07:17,370 --> 01:07:18,913 Golden is just kind of like the younger 1101 01:07:18,955 --> 01:07:19,998 hang on. 1102 01:07:20,040 --> 01:07:21,624 He doesn't really matter in the story. 1103 01:07:22,292 --> 01:07:24,085 So the late 40s, 1104 01:07:24,127 --> 01:07:26,254 the Grigg brothers are only making corn. 1105 01:07:26,296 --> 01:07:28,965 They're not really working toward making potatoes. 1106 01:07:29,007 --> 01:07:31,259 But American culture really changes the way that we eat 1107 01:07:31,301 --> 01:07:32,302 dinner changes after 1108 01:07:32,344 --> 01:07:35,263 World War Two. In between 1945 1109 01:07:35,305 --> 01:07:38,099 and 1946, Americans consumed more than 1110 01:07:38,141 --> 01:07:41,311 eight hundred million pounds of frozen food. 1111 01:07:42,312 --> 01:07:44,147 It was all we ate, basically. 1112 01:07:44,189 --> 01:07:45,648 So Nephi and his brother are 1113 01:07:45,690 --> 01:07:49,235 looking at each other thinking, this is a huge market. 1114 01:07:49,277 --> 01:07:50,528 This is something that we can 1115 01:07:50,570 --> 01:07:53,406 jump into that we can become super rich off of. 1116 01:07:53,448 --> 01:07:57,869 And so they mortgaged their farm and buy a bigger farm 1117 01:07:57,911 --> 01:08:01,081 on the Oregon Idaho border, they name it Ore-Ida. 1118 01:08:01,456 --> 01:08:03,875 And they start making French fries. 1119 01:08:06,211 --> 01:08:08,755 (upbeat music) 1120 01:08:15,136 --> 01:08:16,971 What the machinery does is it 1121 01:08:17,013 --> 01:08:19,891 chops the potatoes very roughly on the sides and then 1122 01:08:19,933 --> 01:08:23,144 it slices it in kind of like a tic tac toe pattern. 1123 01:08:23,186 --> 01:08:26,231 So what you're losing is a ton of potato, right? 1124 01:08:26,272 --> 01:08:28,358 You're losing the whole outside. 1125 01:08:28,400 --> 01:08:31,903 Anything that's not a perfect cube can't be a fry. 1126 01:08:33,363 --> 01:08:35,115 So now he has a lot of extra 1127 01:08:35,156 --> 01:08:37,242 potato product that he can't use. 1128 01:08:37,283 --> 01:08:38,743 This is very upsetting 1129 01:08:38,785 --> 01:08:41,538 to Nephi because he's a child of the Great Depression. 1130 01:08:41,579 --> 01:08:43,415 He grew up having not enough 1131 01:08:43,456 --> 01:08:46,584 food and he's looking at all of these potato scraps. 1132 01:08:48,253 --> 01:08:50,213 This is a ton of money that he's throwing away. 1133 01:08:50,255 --> 01:08:51,923 And so he's frustrated and he's looking at it 1134 01:08:51,965 --> 01:08:55,844 thinking like these are potatoes, potatoes are food. 1135 01:08:55,885 --> 01:08:57,303 If only we could find a way 1136 01:08:57,345 --> 01:09:00,348 to turn this into a product that could make me money. 1137 01:09:00,390 --> 01:09:02,517 He calls for this guy whose name is lost to history, 1138 01:09:02,559 --> 01:09:06,229 because Nephi did not think it was important, apparently. 1139 01:09:06,646 --> 01:09:08,940 And that guy helps him come up 1140 01:09:08,982 --> 01:09:13,820 with a way to create basically like tubes of this 1141 01:09:13,862 --> 01:09:16,364 potato product that would then be shoved through a funnel 1142 01:09:16,406 --> 01:09:19,617 and then chopped off so that you can fry them. 1143 01:09:22,203 --> 01:09:23,955 (upbeat music) 1144 01:09:29,461 --> 01:09:32,130 So Nephi has these small potato pods, 1145 01:09:32,172 --> 01:09:34,924 he knows he's going to this convention with a ton of other 1146 01:09:34,966 --> 01:09:37,385 potato guys, the National Potato Convention 1147 01:09:37,427 --> 01:09:40,555 is held in 1954 at the Fountain Blue in Miami. 1148 01:09:40,597 --> 01:09:44,059 It's a brand new hotel, shiny, beautiful. 1149 01:09:44,100 --> 01:09:46,936 It's the kind of place that like movie stars going. 1150 01:09:46,978 --> 01:09:48,313 And you also have three 1151 01:09:48,355 --> 01:09:51,274 hundred members of the National Potato Convention. 1152 01:09:52,275 --> 01:09:54,611 Nephi sneaks down into the kitchen and talks 1153 01:09:54,652 --> 01:09:57,947 to the chef. He bribes him into letting him put a little 1154 01:09:57,989 --> 01:10:01,660 platter of his potato product on each of the tables. 1155 01:10:01,701 --> 01:10:04,079 And he's like, can I please just can I please do this? 1156 01:10:04,120 --> 01:10:05,413 And the chef says, Sure, fine, 1157 01:10:05,455 --> 01:10:07,374 I don't care, because why would you care? 1158 01:10:07,415 --> 01:10:09,793 It's a potato convention. It does not matter. 1159 01:10:11,711 --> 01:10:14,005 And of course, they're a massive hit. 1160 01:10:16,424 --> 01:10:18,176 It takes off immediately. 1161 01:10:18,218 --> 01:10:20,512 I mean, this is a food than if you're a 50s housewife. 1162 01:10:20,553 --> 01:10:22,097 That's a dream come true. 1163 01:10:22,138 --> 01:10:24,265 It's just great, crunchy fun. 1164 01:10:24,307 --> 01:10:25,517 Easy to serve your kids, right? 1165 01:10:25,558 --> 01:10:26,851 You shove it in the oven 1166 01:10:26,893 --> 01:10:28,812 and spend the rest of your day drinking martinis. 1167 01:10:30,313 --> 01:10:32,982 (upbeat music) 1168 01:10:36,820 --> 01:10:39,823 (upbeat music) 1169 01:10:50,667 --> 01:10:53,920 - So we've got a really exciting set of distinguished guests 1170 01:10:53,962 --> 01:10:56,631 this evening that we're looking forward to tasting 1171 01:10:56,673 --> 01:10:59,551 and actually critiquing these fries and giving feedback. 1172 01:10:59,592 --> 01:11:00,844 We have Kate Krater, 1173 01:11:00,885 --> 01:11:04,264 super experienced kind of New York restaurant 1174 01:11:04,305 --> 01:11:06,641 reviewer, food writer Hannah Chang, 1175 01:11:06,683 --> 01:11:10,353 who's half of the founders of Mimi Cheng's Dumplings 1176 01:11:10,395 --> 01:11:13,356 and Zen, who has cooked for the last 1177 01:11:13,398 --> 01:11:15,650 two of our Big Sur Kensington's tasting parties. 1178 01:11:15,692 --> 01:11:17,736 - Yeah, when we invite people, we want to invite people also 1179 01:11:17,777 --> 01:11:20,030 who aren't scared to say the truth. 1180 01:11:20,071 --> 01:11:22,991 We want those people that are not scared to. 1181 01:11:23,033 --> 01:11:23,575 - At this party? 1182 01:11:23,616 --> 01:11:25,035 Yeah, absolutely. 1183 01:11:25,076 --> 01:11:27,287 Our freezer is loaded. 1184 01:11:27,329 --> 01:11:29,914 This is the classic potato fry. 1185 01:11:29,956 --> 01:11:31,541 This is a harissa fry. 1186 01:11:31,583 --> 01:11:33,501 This is a medley of both sweet 1187 01:11:33,543 --> 01:11:35,754 potatoes and a Japanese sweet potato. 1188 01:11:35,795 --> 01:11:38,340 This is a 30 percent parsnip 1189 01:11:38,381 --> 01:11:41,718 tater tots and 70 percent potato. 1190 01:11:43,803 --> 01:11:45,805 - It's a really beautiful sweetness to it. 1191 01:11:45,847 --> 01:11:47,474 I think that's a first really nice texture. 1192 01:11:47,515 --> 01:11:50,101 - Yeah, this is the sweet potato. 1193 01:11:50,143 --> 01:11:52,228 - We're working on these for 1194 01:11:52,270 --> 01:11:55,190 a product for sale in grocery stores. 1195 01:11:55,231 --> 01:11:56,566 These fries here and these 1196 01:11:56,608 --> 01:11:58,693 tater tots are basically the exact thing that someone 1197 01:11:58,735 --> 01:12:01,613 would experience in their own home. 1198 01:12:01,655 --> 01:12:03,531 - Minus the lovely tray of Uni. 1199 01:12:03,573 --> 01:12:04,741 - Minus the lovely tray of Uni. 1200 01:12:04,783 --> 01:12:08,578 I mean, that is... Uni not included. 1201 01:12:13,291 --> 01:12:15,251 - Hello, how's it going? Good to see you. 1202 01:12:15,293 --> 01:12:16,795 Yeah. Thank you so much for coming. 1203 01:12:16,836 --> 01:12:18,588 Yeah. 1204 01:12:18,630 --> 01:12:20,382 - It doesn't really take much to twist my arm for a French fry party. 1205 01:12:21,424 --> 01:12:24,511 - This is our take on like a classic straight ahead fry, 1206 01:12:24,552 --> 01:12:26,930 but reinvented with a specialty potato. 1207 01:12:26,971 --> 01:12:28,390 - It's really good, it's got almost 1208 01:12:28,431 --> 01:12:31,059 a built-In tang like salt and vinegar potato chips 1209 01:12:31,101 --> 01:12:32,227 but as a French fry. 1210 01:12:32,268 --> 01:12:33,520 - What do you think of this one? 1211 01:12:33,561 --> 01:12:35,605 - A palate opening French fry. 1212 01:12:36,523 --> 01:12:38,775 It's got a lot of flavor. - It's nice 1213 01:12:38,817 --> 01:12:40,151 that it gets crispy on the bottom, 1214 01:12:40,193 --> 01:12:42,445 which isn't what happens with any of the other fries. 1215 01:12:42,487 --> 01:12:44,572 - Not those though. Those look disgusting. 1216 01:12:44,614 --> 01:12:47,826 I mean, I kind of love wedges. - Do you really? 1217 01:12:47,867 --> 01:12:49,160 (crosstalk) 1218 01:12:50,370 --> 01:12:52,747 (upbeat music) 1219 01:12:56,001 --> 01:12:57,669 - Does anybody like this one the best? 1220 01:12:57,711 --> 01:12:58,837 This is the regular one. 1221 01:12:58,878 --> 01:13:01,381 - No, sorry, that's just a no for me. 1222 01:13:01,423 --> 01:13:03,258 - Yeah, it's fine. 1223 01:13:03,299 --> 01:13:04,968 - The classic is the hardest to win. 1224 01:13:05,010 --> 01:13:06,428 - It is, yeah. 1225 01:13:06,469 --> 01:13:08,555 Everybody has their own personal favorite and they're 1226 01:13:08,596 --> 01:13:10,390 like, no, nothing's going to overthrow that. 1227 01:13:10,432 --> 01:13:12,308 - Like what could be improved here? 1228 01:13:12,350 --> 01:13:13,351 - Just make it like McDonald's. 1229 01:13:13,393 --> 01:13:15,145 - Exactly. 1230 01:13:16,396 --> 01:13:20,233 - We totally understand that the frozen French fry is broken. 1231 01:13:20,275 --> 01:13:21,359 Right. It doesn't like to live up 1232 01:13:21,401 --> 01:13:22,694 at all out to like the restaurant. 1233 01:13:22,736 --> 01:13:24,487 So we're trying to solve that. 1234 01:13:24,529 --> 01:13:26,031 And I don't think we've hit it. 1235 01:13:27,240 --> 01:13:29,075 - Well, thank you. That that's super helpful. 1236 01:13:29,117 --> 01:13:30,744 - Yeah, yeah. 1237 01:13:38,835 --> 01:13:43,173 [Scott] So after a lot of hard work and really over about a 1238 01:13:43,214 --> 01:13:46,593 year of development, we didn't love where we're 1239 01:13:46,634 --> 01:13:49,637 at with the fries and ultimately if we don't 1240 01:13:49,679 --> 01:13:52,057 love it, we don't launch it, we would rather stick to our 1241 01:13:52,098 --> 01:13:54,809 knitting until we're really confident to go 1242 01:13:54,851 --> 01:13:57,771 into the hallowed space of the French fry. 1243 01:13:58,980 --> 01:14:00,523 You know, 1244 01:14:00,565 --> 01:14:03,526 it's a quest that will remain in our mind and in our heart. 1245 01:14:03,568 --> 01:14:05,487 But until we're compelled 1246 01:14:05,528 --> 01:14:08,740 by a new breakthrough, I don't think we're going 1247 01:14:08,782 --> 01:14:10,700 to come out with a French fry anytime soon. 1248 01:14:15,330 --> 01:14:16,998 - Someone comes home with a bag 1249 01:14:17,040 --> 01:14:20,335 of frozen fries, first of all, this is a fine thing to do. 1250 01:14:20,377 --> 01:14:21,753 Same thing is in that bag 1251 01:14:21,795 --> 01:14:23,588 that ninety nine percent of the restaurants are using. 1252 01:14:23,630 --> 01:14:25,590 Right. Don't feel bad about that. 1253 01:14:25,632 --> 01:14:28,343 Don't make the mistake of putting them in the oven. 1254 01:14:28,385 --> 01:14:32,555 Fry them, fry them, please fry them. 1255 01:14:33,098 --> 01:14:35,850 Just suck it up and deep fry it. 1256 01:14:41,147 --> 01:14:42,357 (door bell buzzes) 1257 01:14:42,399 --> 01:14:45,944 Yes, hello, (foreign language). 1258 01:15:24,691 --> 01:15:27,027 - You hear the French fries. 1259 01:15:27,068 --> 01:15:28,945 They are singing, 1260 01:15:28,987 --> 01:15:30,155 you see? 1261 01:17:21,891 --> 01:17:24,310 (foreign language singing) 1262 01:17:56,426 --> 01:17:58,845 (foreign language singing) 1263 01:18:13,568 --> 01:18:17,447 * La la la la * 1264 01:18:39,427 --> 01:18:43,223 [Malcolm] Food is something that, given its extraordinary 1265 01:18:43,264 --> 01:18:46,476 place in our lives, we don't talk about it nearly enough. 1266 01:18:46,810 --> 01:18:48,728 Come on, we-- 1267 01:18:48,770 --> 01:18:50,271 This is a subject that bears 1268 01:18:50,313 --> 01:18:53,441 so much more conversation and thought. 1269 01:18:54,693 --> 01:18:57,946 I think if you think about fries, about why you're drawn 1270 01:18:57,988 --> 01:19:00,615 to them, I think you become someone who is much 1271 01:19:00,657 --> 01:19:02,826 more responsible in the way you eat them. 1272 01:19:02,867 --> 01:19:04,202 Let's make the fry decadent 1273 01:19:04,244 --> 01:19:06,788 again and let's make it a treat. 1274 01:19:06,830 --> 01:19:10,083 That, to me, is the direction we should be going with fries. 1275 01:19:15,839 --> 01:19:18,133 (foreign language singing) 1276 01:19:42,657 --> 01:19:44,617 (applause) 1277 01:19:46,953 --> 01:19:50,623 (whimsical music) 93157

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