All language subtitles for 5. About Section

You know you'll learn how to set up your About page to drive and direct more traffic.

So let me show you what I mean here.

First off we have Teslas Facebook page.

If we scroll down here you can see that the About section pops up quite quickly.

They have only added the most important piece of information to get in contact with them.

That's what makes this so valuable.

You want to direct them to your website.

And also if you have an open phone line use that.

So this is some way to connect with people and also drive people where you want them.

So Tesla is driving people to their website.

Now if we get a different one this is Thomas burger joint.

Now if you scroll down you can see that there is a lot more information here.

And the reason for that is because they are a local business.

So they are directing people to their address.

And that's quite a bit different.

So they have added themselves to Google Maps by adding their address.

They also have the phone number and have included information such as price range and opening hours.

So quite different from Tesla because these guys are local so they're driving traffic primarily to the

location.

What Tesla is driving people to their Web site.

So let's check out our own About page here.

So we want to go to page up here click that one and then go down to about.

So here we have all the information and the most important piece of information is these ones because

that's what's going to show up in these fields here.

So we want to really start by filling those out.

You can't fill your phone number email and words web.

Now if you don't want to fill out all of them.

Scroll up.

Click on these three buttons here and then go to edit page info and from here you can remove the phone

number for example save changes.

You can also remove e-mail address if you want people to go to your Web site to find that e-mail address.

Save changes.

Now if you don't have a street address you don't want this one checked or this one and don't worry about

this one.

Just leave it.

So that's how you do it.

If you don't have a local business there is some more pieces of information to fill out where it says

more info and more info.

Is will appear when you click on see.

All up here.

So as you can see you're getting a tiny bit more of information.

They have written their milestones.

What about an overview also linking to the Twitter and YouTube and their products.

If you go to Thomas burger joint and we check out their See all they have written quite a compelling

story here which you can of course do if you want to strengthen your brand but at any rate if people

are clicking the see all button they're interested to get more info.

Now if you want to strengthen your brand.

This is a good idea if you want to keep it simple and direct people.

Then you want to use Teslas approach keeping it very simple and clean.

And all of this you can simply do here and there is one here called EDID impress them and don't worry

about that one.

Those are for legal notices if you live in Austria or Germany Switzerland you need to add state your

ownership.

But if you don't live in those countries you don't have to worry about this one.

So fill out the rest of the information here on the About page and also use our story if you would like

to but most businesses choose to not use this to keep the About page more clear.

So once again go to your site go to page about and start filling out the information.

All right.

We'll see you in the next lecture.