All language subtitles for 12. Facebook Insights

In this video you'll learn to use the five most important Facebook insights to grow your business.

So let's start off first we want to go to our page and then go up to insights.

So just click there and then we get this overview.

The first thing I'm going to do is change this to 28 days to get a better overview what's working and

what isn't.

So now when you have this beautiful or you you can kind of see what's growing and what is not.

Before we move on I want to show you how you can export your data if you want to run some tests if you

want to show off the statistics to a company for example to advertisers or you want to make a business

proposal or whatever you need to use your analytics for.

So just click on export data choose what data to export the dates the format.

Excel is usually great.

And then lay out and then just export it.

This is very very useful if you need to present your analytics to a business for example.

So let's go through the five most important metrics here.

So the first one is post.

So here first off we can see what are the most popular days to post that the difference isn't too big.

But Wednesdays are the most popular.

Next we can see what are the most important times to post that which is 18:00.

So how do we use this information.

Simple we make sure that we post our best quality content on Wednesdays at 6:00 p.m. and then all other

days we'd just check when we have the most views and that is clearly on all days at 6:00 PM.

So we make sure to always post at that time.

Scrolling down we get to see all of our videos.

So first let's look at which ones are working and which ones aren't.

So here's one pretty good working and then a bad good good and bad.

So what are the difference between them.

Now this is a part of learning analytics.

We can see that the popular ones the ones with higher with a higher reach with a bigger engagement are

the ones where we have film ourselves.

We can see that the ones with a lower reach and a lower engagement is the one with quotes.

So clearly people aren't very interested in quotes at least our target audience are not interested in

quotes.

So that is how you use this information.

Now the next important insight.

Number two is people so just click here and then we get to see all these wonderful demographics so we

can see that our prime target audience is between 18 and 24.

Also 25 to 34.

So we could say 18 to 24.

The majority is from Pakistan and they speak English.

So using this information we could either create an avatar or we could make sure that our avatar matches

with the real world so we can really get into the audience mind and grow our business.

So that is how we use this information.

Let's move on to the next one which is videos

so here we want to click on 28 days right away.

Update

scrolling down we can see the one video really stands out.

Now it's easy to think that well it does because that video is much more popular.

That is one that's working.

But if we look at the dates when these phones are posted we can see that they are old videos.

We haven't been posting a lot on Facebook.

So the reason this one is working so well is because within those 28 days our newest video has gotten

the most views does not mean that it is the best video to make.

So always make sure that you try to analyze your statistics correctly.

So that is how we use this information.

If there were more videos we could see which ones have the most minutes viewed.

Those are the ones to aim for.

Moving on we can watch our followers see them grow at which date going up or going down.

Now this is not very interesting right now is quite line here.

However it is worth mentioning because you're going to notice that the likes with two thousand one hundred

eighty four.

And the follows are quite similar.

And that is because when you like someone's page you automatically follow them as well.

So as you can see we're not following him right now Pat Flynt but if I press like then I'm automatically

following him as well.

Now the reverse is not true.

If I press follow I don't automatically like.

So that is also a part of understanding why followers and lives go so close hand-in-hand.

Now if you had been running ads you could click on paid followers down here and see your growth if it's

been working well or not.

Since we haven't we don't get a lot of information.

You could wash your net followers and your organic followers and see the growth over time.

Other than that these statistics in my view are not quite as useful.

So finally the last and fifth important metric our actions on page now actions on page basically means

where people have been clicking.

For example if I click here on sign up on path Flynns Facebook page it will lead me to his website but

it will also show in the inside that I clicked on his action button which was the sign up button.

It's also going to show if you have a local business and you're clicking for directions so have a look

at that.

If a lot of people are clicking on sign up and then you would change it to something such as download

e-book because you're having an offering.

And no one is clicking then you know what is working and what is not working.

Always read the analytics correctly.

So that is how you use this information.

And those are the five most important metrics in the insides too.

So go to your page click on insights and start looking through this.

Start playing around with this.

If you don't have that much action going on on your Facebook page yet just familiarize yourself with

these five most important ones.

And then you have you're going to have a lot more to play with.

Once you start growing.

So let's move on in the course.