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So as a marketing consultant a lot of people ask me what content should I share and all I reply is test
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test test try different things.
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Test what content gets you likes what gets you Chers what gets you comments.
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So for some brands more like fashion jewelry It may be celeb images or celeb news but for other brands
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it may be funny news or a viral video post.
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So just constantly test and see which post gets the most engagement organically.
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Then just do a nice mix of that for future posting.
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So for me I really like Mimi's quotes and e-cards.
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They're just great for viral sharing remember funny equals shareable.
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Now one little tip when you share content on Facebook Tumblr etc. include a link to your website.
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In every post you make.
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Think of it.
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If someone shares your Meem and your link is in the description when that shared 20 times that description
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still below in my content is linked to that original image.
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I personally like to brand all my names in quotes so I'll put my domain right in the bottom corner.
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So more on what to post.
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Obviously keep it short.
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How many people in this day and age are just constantly on the run on their own.
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Not much time to remember these few rules.
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I like to post 80 characters or less from the data I've collected.
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I get 23 percent higher interaction than my longer posts.
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Next you use photos post that include photos receive 39 percent higher interaction rates finally or
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a call to actions.
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This is some data I've collected over the past few years and I've really been astonished by it.
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So for the first time when fans are asked to like a post there's a three times higher rate they will
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like it.
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Next day fans are asked to comment on a post their 3.3 times higher likely to comment on that post.
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And finally when fans are asked to share a post they are seven times more likely to share these posts.
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So you might question what I mean by this literally.
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I type this in at the beginning of the post so I'll say something like.
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Share this photo if your ready for the weekend too and it will be a Meem about how Fridays are awesome.
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This is just a psychological subconscious thing.
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But I'm telling them I'm commanding them to like this.
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To comment on this.
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Share this so some more posting rules I follow the 70 2010 rule.
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This is pretty common in marketing classes so you may recognize this 70 percent of content should add
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value and build brand recognition.
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So example you post in your own means your quotes different viral share's relevant articles.
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You're shaping your brand 70 percent of the time with posts you make on social media next 20 percent
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should be sharing other people's ideas articles content YouTube videos Facebook posts read tweets but
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make sure to share things that are relevant to your brand.
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Other people create awesome stuff right.
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So obviously use it 20 percent of the time.
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Finally a lot of people flip this.
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They're promoting 100 percent of the time you're going to scare your fans away you're going to get people
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to unfollow you only do promotional posts 10 percent of the time.
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So do coupons discount codes.
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New item on sale cetra only 10 percent of the time.
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So for every 10 post you can only do one.
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Two golden rules of content I love.
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Commit to posting as much as possible.
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Once you start to follow some of these Facebook pages on your Facebook insights you'll see some of these
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million like pages posting six hundred fifty one thousand times a week.
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It may seem overkill but you're hitting your entire market throughout the day with different varying
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types of marketing materials.
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But remember be mindful to not overdo it.
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Some of these brands do so too many tweets or status updates can cause your follower to hide or unfollow
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you.
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Next engage with your followers.
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It's all too easy to just push content.
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People constantly write but engage with your community.
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When people comment on something like it when people ask a question reply quickly build a rapport with
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your audience and they're definitely going to share it with their friends.
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Oh hey this guy instantly answers me on his Facebook page.
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Really cool guy loved his product.
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By engaging your followers your return is going to be tenfold.
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