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These are the user uploaded subtitles that are being translated: 1 00:00:00,900 --> 00:00:03,090 Launching a website or starting a new brand. 2 00:00:03,120 --> 00:00:09,510 My rule of thumb is to lock up the same social media username or handle on all the social media networks 3 00:00:10,560 --> 00:00:16,950 so optimally you try to lock up the domain name as your handle or the very next best option is a keyword 4 00:00:17,190 --> 00:00:18,370 from your niche. 5 00:00:18,750 --> 00:00:23,910 So as an example Nike I would love to lock up the handle Nike because I already have. 6 00:00:23,910 --> 00:00:25,040 Nike dot.com. 7 00:00:25,380 --> 00:00:31,870 But the next best thing would be Nike athletic shoes Nike shoes Nike apparel. 8 00:00:31,950 --> 00:00:34,860 So use these Web sites to check availability. 9 00:00:34,980 --> 00:00:40,050 There's namechk.com C-h k or name checkered dot com. 10 00:00:40,050 --> 00:00:42,680 So here's an example from namechkr.com. 11 00:00:42,750 --> 00:00:47,550 So I first put the domain name from my client fitness guru. 12 00:00:47,640 --> 00:00:54,330 So as you can see the dot com has taken the Facebook has taken the Twitter has taken the Google Plus 13 00:00:54,330 --> 00:00:56,870 is available the tumbler is available. 14 00:00:56,910 --> 00:00:58,830 The YouTube page is available. 15 00:00:58,890 --> 00:01:05,760 So this is just a nice way to instantly check all the social media networks first before starting to 16 00:01:05,760 --> 00:01:07,830 sign up at each one individually. 17 00:01:07,890 --> 00:01:10,090 So the next one I like his name check. 18 00:01:10,110 --> 00:01:15,650 So since I saw fitness guru was taken on a lot of the sites I tried to the fitness guru. 19 00:01:16,020 --> 00:01:20,460 So as you can see on the top part of the page it gives you available domain names. 20 00:01:20,460 --> 00:01:23,140 So the fitness guru dot us is available. 21 00:01:23,220 --> 00:01:29,970 The fitness guru Dom guru so that makes me think maybe I should check the fitness guru to see if that's 22 00:01:29,970 --> 00:01:31,110 available. 23 00:01:31,110 --> 00:01:31,830 Another great one. 24 00:01:31,830 --> 00:01:33,530 The fitness guru dot TV. 25 00:01:33,570 --> 00:01:39,000 So if you want to lock up some more domains This site has a great chequer for domains and usernames 26 00:01:39,420 --> 00:01:41,520 on social media networks. 27 00:01:41,520 --> 00:01:45,610 So when I scroll down you'll see I'm still searching the fitness guru. 28 00:01:45,630 --> 00:01:47,790 This one is actually available on less platforms. 29 00:01:47,790 --> 00:01:52,050 No Facebook no blogger no YouTube no Twitter no Pinterest. 30 00:01:52,260 --> 00:01:59,190 So again keep checking usernames keep checking variations of those usernames domain name is your domain 31 00:01:59,190 --> 00:02:00,270 name with a key word. 32 00:02:00,360 --> 00:02:06,150 All those different variations until you get one that is available on most of the social media networks 33 00:02:06,150 --> 00:02:06,930 . 34 00:02:07,020 --> 00:02:11,310 So don't fret if your handle is already taken or locked up on these social media networks. 35 00:02:11,310 --> 00:02:13,130 Just try some of these tips. 36 00:02:13,380 --> 00:02:14,430 Look at the first example. 37 00:02:14,460 --> 00:02:17,330 Julia obviously Her name's pretty long. 38 00:02:17,550 --> 00:02:19,980 Possibly it was taken or people misspell it. 39 00:02:19,980 --> 00:02:23,020 So she just put official JLD. 40 00:02:23,040 --> 00:02:29,290 So think about using the term official in front of the initials for your brand. 41 00:02:29,550 --> 00:02:32,990 The next one Donald Trump the handle Donald Trump has taken. 42 00:02:33,060 --> 00:02:37,460 So he put real in front of it the next on Ellen DeGeneres. 43 00:02:37,800 --> 00:02:39,550 He put the in front. 44 00:02:39,750 --> 00:02:45,660 If your brand name has taken an easy way to fix it just put it in front of it or try what Samsung did 45 00:02:46,230 --> 00:02:51,610 make it specific to the region your brand targets especially if it's local. 46 00:02:51,750 --> 00:02:57,330 Maybe you can put the state name after it or your country as you'll see in the top left there Cyber 47 00:02:57,330 --> 00:02:57,760 to us. 48 00:02:57,900 --> 00:03:01,500 That's an application meant for mobile devices. 49 00:03:01,500 --> 00:03:07,590 So Cyber Dust was taken but they added app at the end of it that even helps people understand instantly 50 00:03:07,610 --> 00:03:07,700 . 51 00:03:07,770 --> 00:03:09,300 Oh that's an application. 52 00:03:09,570 --> 00:03:13,200 So it really helps with your brand recognition as well. 53 00:03:13,200 --> 00:03:14,690 Next is J-Lo. 54 00:03:14,820 --> 00:03:17,820 If your name is taken again try shortening it. 55 00:03:17,820 --> 00:03:23,470 Remember it's much easier for your customers to remember a shorter username with maybe just one keyword 56 00:03:23,490 --> 00:03:29,580 rather than your brand name than it is to remember a long strung out maybe even hard to spell brand 57 00:03:29,580 --> 00:03:31,000 name. 58 00:03:31,320 --> 00:03:35,210 The next one I love is just adding and spelling out your actual domain name. 59 00:03:35,280 --> 00:03:37,140 So Kim Dotcom. 60 00:03:37,140 --> 00:03:40,600 This guy just created his first name as the domain name. 61 00:03:40,680 --> 00:03:43,590 His last name as spelled out dot com. 62 00:03:43,590 --> 00:03:47,010 Or maybe it's dot org dot net etc.. 63 00:03:47,070 --> 00:03:52,920 Now in the bottom left at skateboard like I said if your brand name is taken off your domain name is 64 00:03:52,920 --> 00:03:53,610 taken. 65 00:03:53,690 --> 00:03:55,620 Try just locking up a great keyword. 66 00:03:55,770 --> 00:04:01,170 Whatever your main keyword search term is for your product or your service try to lock that up. 67 00:04:01,170 --> 00:04:07,070 Another interesting angle is to put ASC in front of your brand name so ask Dr. Ruth. 68 00:04:07,260 --> 00:04:17,330 And finally adding HQ at the end or so at the end Headquarters Company Incorporated LLC. 69 00:04:17,790 --> 00:04:23,790 An easy way to still lock up your brand name and just throw the actual company incorporations sign at 70 00:04:23,790 --> 00:04:29,040 the end if you're still stumped on trying to find a name try and name Match.com. 71 00:04:29,190 --> 00:04:34,250 This is more targeted towards domain names but there are some fun sections that actually combine word 72 00:04:35,010 --> 00:04:37,150 and we'll give you some more ideas. 73 00:04:37,500 --> 00:04:39,630 So some user name or handle requirements. 74 00:04:39,630 --> 00:04:42,140 I go by first is a length. 75 00:04:42,510 --> 00:04:44,030 Shorter is better. 76 00:04:44,430 --> 00:04:46,280 It's easier to remember. 77 00:04:46,350 --> 00:04:48,440 My next thing is consistency. 78 00:04:48,540 --> 00:04:54,150 People will be able to search across different platforms for your brand and if it's the same handle 79 00:04:54,150 --> 00:05:00,790 or username at each social network it's going to be a lot easier to find your brand. 80 00:05:00,870 --> 00:05:02,160 Next is readability. 81 00:05:02,160 --> 00:05:05,360 How easy is it to read and say your brand name aloud. 82 00:05:05,580 --> 00:05:11,620 Sometimes people try to be cute and add a one where it should have been an L A three instead of an E. 83 00:05:11,630 --> 00:05:11,880 . 84 00:05:12,000 --> 00:05:14,990 Things like that but that can really confuse a user. 85 00:05:15,090 --> 00:05:24,790 Yes it spells out your brand name in any cute unique way but SEO for readability for spell ability. 86 00:05:24,810 --> 00:05:27,200 I don't like doing those unique little things. 87 00:05:27,210 --> 00:05:29,960 Next is to try to use your business name. 88 00:05:30,150 --> 00:05:34,780 If your business is John's cupcakes don't use a username like sweet treats. 89 00:05:34,980 --> 00:05:40,560 Try to lock up your business name first and like I said if John's cupcakes is taken Let's try cupcakes 90 00:05:40,560 --> 00:05:43,710 alone let's try your specialty cupcake brand. 91 00:05:43,980 --> 00:05:48,380 Let's add John's cupcakes one more keyword after that. 92 00:05:48,390 --> 00:05:49,180 Bon's cupcakes. 93 00:05:49,200 --> 00:05:53,040 L.L.C. John's cupcakes HQ and so on. 94 00:05:53,460 --> 00:05:56,740 And finally how easy is your handle to remember again. 95 00:05:56,760 --> 00:06:01,580 Ovoid numbers in your handle as people will forget if it's numerical or text. 96 00:06:01,590 --> 00:06:04,200 Was it the number three or was it spelled out three. 9427