All language subtitles for 2. How to Create and Optimize a Facebook Page

So if you're new to Facebook or have never made a Facebook page you may ask do I really need a Facebook

page.

So what I love about Facebook pages are that they're an instant connection to your audience and instant

connection to your customer.

So this is a great place to connect and interact and share stories and share relevant info about your

brand.

So ultimately this Facebook page gives you that voice and you can build your reputation instantly with

fast customer service reaching new markets.

With this Facebook page growing a new social cloud of following and likes with this Facebook community

all in one place on your Facebook page.

What I love is the instant feedback.

Say for one of my clients that are launching a new line and they're unsure about one style versus the

other post some mockups of the images on your Facebook page and ask your current customers to vote which

one they prefer which when they like which one they would buy.

So besides all these great things about building a community there are a lot of additions that Facebook

is constantly rolling out.

So you have the opportunity to post events integrate various apps.

Some people I know don't even have a dot com.

They just sell products via their Facebook page because of the apps available enabling that then Facebook

pages are also great for polling your audience like I said or running contests in different promotions.

So at the end of the day what is a Facebook page.

It's basically a specific page on Facebook that enables you to capture your specific audience V.A. like

so every time you get a like these people are now liking your page and accepting what you post to show

up in their news feed.

Now this person is actually lowering organically only 10 to 20 percent what you post will show up in

your audience news feed.

But as I'll explain later there's promotions and various other things we can do to increase the visibility

of your post.

So first off you need to sign up for a Facebook account or if you have already go to Facebook dot com

slash pages.

Then on this page in the top right click Create page.

Now on this page you'll be able to pick what specific type of page you want to create.

So don't let this option confuse you.

Just break it down and see which one fits your business or service correctly.

So if you just have a product or a brand that you're selling on Amazon or Etsy possibly so therefore

you would be in a brand one say I'm running for senator I'm going to start a public figure Facebook

page.

So welcome to your new Facebook page.

So before you can start growing your brand on Facebook and creating Facebook ads you need to build and

optimize your Facebook page.

Now the first thing I want to teach you is customizing your Facebook page username.

This is important as this user name appears as your custom Facebook your url.

So it is Facebook dot com slash your user name claiming it's vanity your URL will help people find you.

And remember your brand.

So my rule of thumb Create in your username is continuity with my brand name.

So for my brand core S.V. I want that user name on every social media site platform service and so on

I want people to easily find me from Web site to Web site and therefore continuity in my user name on

Facebook Twitter Gmail and even my domain course and Wycombe is all around the keyword cause envy.

So this not only builds my brand name but it also makes it easy for customers to remember my page my

page name and my your URLs.

So this means you'll change that current long number that you're given by Facebook to your own custom

business name.

So here's an example.

It's Facebook dot com slash pages slash long no nobody cares about.

Is there any keyword Klout in that you URL.

No not at all.

You can change it to Facebook dot com slash your business name but remember you can really only set

this once.

So choose wisely in the beginning because if you choose to request a name change later on you have to

request permission by Facebook and not very often do they allow that because think of it that's like

changing your name.

That's like changing a big Wal-Mart do I change it tomorrow.

No you're establishing a brand.

So Facebook doesn't want people wishy washy and changing names constantly and inserting keywords they

want to build a stable asset of all these various Facebook pages.

So as you grow your brand you're definitely going to find out that social media is constantly changing.

One thing that changes often our image sizes.

So make sure to check that you're using the optimal image sizes.

We have a post on course and become where we're constantly updating the optimal image sizes for Twitter

Facebook Instagram Pinterest and so on.

Just go to course and be dot com slash social dash media dash image dash sizes.

So the first thing we want to optimize on our Facebook page is the profile image.

So you just go up here click that little camera change picture so depending on if you're a public figure

or a business all either use a headshot or white background image of that brand's logo.

The next thing to optimize is the cover image of your Facebook page.

So right here we can change cover a click that little camera we can choose from photos or videos I've

been getting some great conversion rates for clients by using videos in their cover photos to draw people's

eyes to my call to action the sign up button.

So change cover choose from videos and here's a note about videos videos must be between 20 and 90 seconds.

And at least eight hundred twenty by three and twelve pixels the recommended size 8 20 by 462 pixels.

So next we want to go to the about page.

So in your left sidebar here click about We'll scroll down and one of the first things I optimize is

the user name so you can just click edit here to edit that username depending on when you created this

page Facebook requires some brands to have a page following before you can set this user name.

So to do that just invites and people go to your home page

scroll down over here on the right sidebar here.

Community invite friends.

So get 25 people to like your page and then you can come back to the about section and edit your Facebook

page username and then make sure to fill out the rest of this about section specifically about this

is your method description and anything else.

These are all keywords that can be crawled by Google search and Facebook search.

So you want this about page fleshed out and full of all your info next V.A. you're about tab and then

just scroll down and click the edit about as you can see in this pop up.

It says add short description the short description is very important to fill out because the main reason

being the first one hundred fifty six characters appear in Google search results as your pages met a

description.

So in these first one hundred fifty six characters obviously describe your business but make sure to

include two to three relevant and highly searched keywords for your niche.

And if you have room include your domain name.

So look at the short description for my page course envy.

Want to learn a new skill.

Searching for the best online courses.

Our mission at course envy is to Dad Dad Dad Dad.

I have two hundred fifty five characters that I filled up but in those first one hundred fifty six.

You can see I use my top three keywords my brand name online courses and then best online courses search

some of your competitors and Google and add the word Facebook to your keyword search.

By doing this you can see what they're using for their short description.

Now that your Facebook page is taking shape you want to invite your friends to the page.

Remember this is the easiest way to quickly get your first 25 page likes so you can claim that vanity

your URL by setting your username on this Facebook page.

Next you want to start to build out that page and post content make it look like somebody is at this

actual business.

You want to just make a Facebook page to say you made a Facebook page.

You want to build it out make it look really professional post some content.

I like to have at least 10 posts on my page before I even push it to anybody before I start ads or before

I invite friends.

Put some relevant text some relevant statuses post some pictures and videos.

Now this all doesn't have to be original content so don't get over from there you can just recreate

other people's stuff and post it on this page.

Another great feature about Facebook pages allows you to schedule your post so to have your Facebook

page not look like you just built it in an hour.

You can backdate post you can schedule posts for the future so it really helps you evenly distributed

these posts and posts.

You know once a week twice a week you can schedule that and then once you start to post some content

we can go into reports and see what time of day do you get the most post engagements.

What day of the week do you get the most post engagements.

Do you get the most likes and shares at 4:00 p.m. when people are just about ready to leave work or

does it at 8:00 a.m. when people just get to work.

Take those factors into account and then you can schedule around that.

So once you save a couple drafts of post or schedule a couple post to be made in the future you can

go and check and edit and even delete those under publishing tools.

It's the tab at the top right of your Facebook page so once you have your Facebook page completely filled

out you have a profile image cover image and at least 10 posts.

Make sure to complete this call to action button.

Here's a various things.

Book a service.

Get in touch with us learn more about us.

The most common one a shop.

Now this I can just link to that person's Web site that clients Web site.

My personal favorite called Action button is the sign up option under contract to you and then I create

that cover image so the user's eyes flow through the text and write the call to action button so a great

visual.

And then my incentive that draws them to the call to action.

Grow your email list to twelve hundred plus in 30 days with free traffic.

It leads them right to it.

So next many clients recourse and we don't want all these default tabs.

So how do we edit these tabs.

So at the top right of your page click settings and then in this left sidebar click templates and tabs

we can configure what template and what tabs we want to appear for our Facebook page.

Edit this and then you can scroll through and see if there's a template that's more fitting to your

brand with varying default buttons and different tab design.

So shopping business venue non-profit politicians services restaurants cafes standard.

So since ours is a course this is the most fitting.

People will be shopping through our courses so besides shopping.

The only other one that would be a fit would be standard.

So we can view the details here.

It's good for all page types with buttons and tabs to help showcase what's important to you.

It's a pretty basic layout for a Facebook page but like I said we're selling courses to the shopping

templates fine and as I'll show you you can edit the tabs anyway so the template really doesn't matter

as much to me.

So let's close this scroll down.

And here's our tabs so home is by default on top.

Maybe we don't have many events since we're an online only we could eliminate this one so toggle that

off save and then I want to bring the about to the top so right under home.

I want people to know what our shop's all about and have it be the first tab option for them under home

of course.

Then you can add tabs as you wish as well.

So let's go back to our page to see that about tab.

And there we go.

The about tab is second now.

So click that about tab and this is where we still need to fill out a lot of information.

Yes we've selected our user name our page name our category but we still need to fill everything out

as Facebook favors pages that are filled out fleshed out because they prefer complete pages to crawl.

So again come back in and get all these things filled out under your About page.

The two most crucial things to start with though is at minimum your Web site.

And then that short description or about.

So this method description shows up in Google search it paired with a Facebook page title remember before

I push this out to audiences before I start marketing you want everything complete.

And like I said I like a good 10 posts so it looks like I've been active on Facebook a bit longer.

So you can obviously write your own or we can go to other pages which I'd like to do to curate other

content.

Here we go click share share to a page select your page and then you're posting as that page.

I like to just comment on this original post so let's post that.

So go back to that page refresh here.

As you can see we have this post.

And like I've said in this course I'd like to post to my Facebook pages for my clients at least one

to three times per day.

So they can get very busy and I want to post at peak times.

So this is where scheduling comes into play.

So let's write a post.

So instead of clicking publish click Next to that schedule let's post that tomorrow.

And we know an optimal time is 4 p.m. schedule.

Now we can go see those scheduled post under publishing tools so over here post schedule posts.

So as you build out your page build out your content your call to action button manage your tabs look

at your competition to see how their page is laid out what tabs and apps are they using what kind of

post what kind of cover image what kind of profile.

Think about it.

ESPN has a team of marketers working on their Facebook page and all their social media pages.

They're all getting full time salaries.

So come to these pages and take bits of information to optimize your page.

Obviously you can see they're promoting their app.

They want you to install their ESPN app on your phone.

Check out their about page.

They give a little more info about their brand their mission there about the company overview.

The next important part of your Facebook page are Facebook settings many things I discuss in this course

can all be found via your Facebook page settings so when you're logged into Facebook just go to your

Facebook page and click the settings link in the top right corner.

So now that you have your Facebook page completely optimized you want to ensure that it's reaching all

the people that it can with optimized Facebook settings.

So first and foremost ensure that you have everything filled out on your Facebook page.

You can enable and limit many things via these Facebook settings.

Everything from tagging to if users can post to country restrictions to age restrictions.

So really read through them all.

Make sure your page is published so it shows up in Facebook search results.

The next setting I use most often are page rolls since you created this Facebook page under your personal

account.

You will be the admin that is the highest roll.

So under this page rule settings you can add workers to your page via the assign a new page rule option

just search your friend's name click the drop down menu next to it to select the roll and then click

the Add button as a rule of thumb.

I never give admin access to anyone unless they're the co-founder remember admin gives them the power

to delete me from my own page.

So when you look at this drop down menu this ranks by power each descending roll has less power working

down from admin.

The most common rule I assign is Ed and advertiser to my staff members.