All language subtitles for 3. Careers in Digital Marketing

Now that you understand digital marketing and you know, the benefits of digital marketing, I'm sure

the next thing you are interested in knowing about careers in digital marketing, the opportunities

of digital marketing jobs are huge and they are rapidly increasing every day, especially when the world

was brought down under the corona pandemic and the lockdown.

The only way to marketing and to reach out to customers was through digital marketing.

The traditional methods succumbed to the restrictions by the government all over.

So having that lockdown being lifted up?

Digital marketing grows and will continue to grow.

So let us see some of the careers in digital marketing.

The careers in digital marketing starts with being in digital marketing executive or in digital marketing

manager.

Digital project managers play a critical role because they oversee and implementing digital campaigns.

They are responsible for laying out a project, creating a timeline, setting milestones and managing

budgets, among other tasks.

So you might have seen that many managers from different fields they have translated into digital marketing

because of the huge need and the gap of professionals available.

So if you are a manager and you want to shift to digital marketing, your managerial skills are executive

skills can be easily transformed into digital marketing.

People in this field know the importance and the acquired skills to reach higher levels in digital marketing.

The content management is really a critical role for any agency or digital marketing team as it touches

on almost all levels of marketing, and it encompasses much more than just writing and social media

activity.

So just by the mere knowledge of content writing, you can simply get into digital marketing without

any knowledge of coding or having software background.

Digital marketing really needs you to communicate in simple form to the customers, which can be engaging.

The complex methodology of language or higher education is not needed to be a part of the digital marketing

team.

The Content Strategies is responsible for developing content tailored to companies objectives and target

audience.

They must be able to use analytic tools to find out which topics engage the audience and what kind of

content drives the traffic into the company website.

Content strategies to have strong writing skills and graphs, and of search engine optimizing techniques.

A new rule which emerges is also a virtual reality developer of VR.

Products are still in the infancy, are becoming increasingly popular, many companies incorporated

VR into their digital marketing campaigns.

This is a high tech job that attracts people who have strong backgrounds in technology and creative

arts.

This is quite a high tech job, but so new, interesting.

And there's plenty of room for those who are in the realm of creativity.

If you are someone with a background that combines technology and creativity, if you are into graphics

or even special effects, virtual reality might be a great field for you.

Search engine optimising and LCM Specialist is one of the career path in digital marketing.

In order to get maximum traffic to the websites, businesses need to rank highly on the search engine

pages through search engine algorithms are always changing.

Assuming in ACM, specialists know how to create content that ensures the company's websites get seen

by the target audience.

That these rules can also lend themselves to huge high level positions and even freelance marketing

positions where people love to work remotely on a remote location.

So they need not commute to office daily.

These kind of jobs are easily possible in the digital marketing field.

Even user experience designer UX designers not only have backgrounds in technology and design, but

also have a firm grasp on human behaviour.

They develop web site products and apps in a way that encourages consumers to follow through with purchases.

They operate with the entire experience in mind, with the end goal of improving sales, customer retention

and lead generation data analyst is one of the important roles in digital marketing.

With the rise of artificial intelligence and Internet of Things, there is in numerous amount of collected

data and information to categorize and analyse data analytics, create systems to organise and examine

data so that companies can interpret it and apply it to the digital marketing campaigns.

With the rise of digital marketing, an emerging career field is email marketing specialist.

Email marketing specialists are responsible for creating and launching email campaigns, in addition

to maintaining database with customer information and various list email marketing specialists have

strong writing and editing skills, particularly a persuasive writing skill.

This also brings in specialists who are in Internet of Things who understand this domain.

People use tablets, smartphones, smartwatches and other devices for various web based activities and

Internet of Things marketing specialist use the data collected from the devices to create campaigns

that work for people who use these devices.

There is a new field, which is what developer?

The use of virtual assistants and artificial intelligence is a popular form of customer services.

But developers and artificial intelligence specialists know how to create a program.

The chat boards to enhance the user experience and encourage customers to complete the sale or lead

them to the sales platform.

Finally, you know about the social media market.

The social media managers help companies communicate with the customers across various social media

platforms.

They use analytics to understand how customers interact with brands.

Social media marketing managers also create campaigns that attract and engage new existing customers.

So if you see the coming days, the career in digital marketing has not only flourished and established,

but has a huge potential to reach new dimensions.

So in this lecture, you have understood about the potential and existing careers in digital marketing.