All language subtitles for 2. Benefits of Digital Marketing

Needless to say, the world is in a digital age, and millions of people spend so much of their time

poking around digital platforms.

Businesses are becoming increasingly aware of this fact and therefore leveraging the popularity of these

platforms to promote their goods and Soviet services.

In this lecture, you will understand the benefits of digital marketing.

Once you know the benefits of digital marketing, you will appreciate its importance and why you should

pursue digital marketing and take it to the best of your abilities, regardless of the type of your

business.

It can be an app development company or in service provider.

You can highly benefit from subscribing to a digital marketing services or having a digital marketing

strategy in place.

The benefits and advantages of traditional marketing timing is in numerous.

So let's understand some of the key benefits of digital marketing.

Undoubtedly, the first benefit that comes to our mind is low cost marketing and advertising cost is

one of the biggest financial burdens that businesses have to bear.

While big businesses may not have much trouble having millions for their marketing and advertising,

for small businesses, this may be impossible or nightmare.

Marketing via digital platforms offer a more affordable alternative to the traditional method.

They create as much impact.

And yet they cost very less.

Since the cost is less, they turn into huge returns on investment.

Nothing matters more to a business than the return on investment it makes.

Digital marketing offers a sustainable return on small investments.

Email marketing or running advertising campaigns on social media platforms cost little when compared

to traditional marketing techniques.

Most digital marketing channels feature sharing capabilities that allow campaigns and articles to be

shared with multiple followers.

This helps to create a multiplier effect and has the capacity to tremendously improve since result.

And whenever you are investing into digital marketing, you have the benefit of measuring it easily

in the traditional business marketing.

It's difficult to measure the impact and what is the ways to measure are very limited.

Whereas into digital marketing, the success of otherwise of digital campaign can easily be a serpent

compared to the traditional methods where you have to wait weeks or months to evaluate the profitability

of the campaign.

Email marketing software allows users to track performance of their emails.

They can know how many were delivered, how many were read and learn all about their conversion rates.

Google Analytics is very effective tool for measuring specific goals to be achieved on the website or

a blog.

They are very easy to add.

Just so when you have a digital marketing campaign, you can choose from small or too high.

The knowledge of performance of an ad will inform a business on how to proceed in traditional marketing.

It is more rigid as a mountain of paperwork must be signed in most cases.

These agreements are long term or medium term based, so even if the company is not performing as well,

the subscribers will still have to wait for the expiration of the agreed period, whereas in digital

marketing, that is highly easy for an ad campaign that is performing well.

It is easy to invest more in it with just a click, but for an ad that is not delivering as expected.

It can be adjusted accordingly or stopped altogether.

That is, digital marketing helps brand development, like any other businesses, can use digital platforms

to build their company.

Brand and reputation are well-developed website, a blog featuring quality and useful articles.

A social media channel that is highly interactive.

Some of the ways by which businesses are building their brands.

And moreover, it is easy to share the knowledge of performance of an ad will inform a business on how

to proceed, and that helps in precise targeting.

The traditional means of marketing uses the spray and pray method.

When an ad advance over a platform with substantial reach, with the hope that few people who love what

they see, hear or read what would make a positive approach marketing over digital platforms, on the

other hand, allows for targeted campaigns when ads are presented to customers based on the preferences

or their initial actions.

That is not an uniform blanket, but a selected target is targeted with the marketing campaign.

It is highly global.

The word they say has turned into a global village that is being made possible by digitisation, so

the digital age has grown to the entire world into a small village.

You can simply see what's happening around the world not only see, but you can virtually travel and

reach out customers across the globe.

Digital marketing allows ad campaigns to be visible in any part of the world.

This gives small startups the real opportunity to go global where the immense exposure provided.

The internet abounds with stories of startups that became hugely successful over a short period of time

due to the opportunities created and all thanks to the digital marketing.

Digital marketing helps in segmentation, which allows you to target to a specific customer segment.

Take, for instance, an e-commerce store that has launched new offers for female clothing using digital

platform offering.

For instance, email marketing solutions allows the business to send emails only to selected females,

and if an offer is available only in certain region, residents of the given areas can be the only ones.

We will get the email that makes marketing and segmented area very easy.

And it also has a greater engagement.

The response to digital marketing is hard because the people are constantly connected with some of the

other digital media, or they at least have their cell phones or mobile with them.

And reaching out to customers directly in their inbox or messages is a great way of getting into the

business by attracting new and new customers.

So the benefits of digital marketing are huge.

Some of them, which you understand in this lecture as and when you practice and see deeper into the

domain in your business, you will find more higher implications and benefits of digital marketing towards

your business.