All language subtitles for 1. What is Digital Marketing

In this lecture, you will understand who what is digital marketing.

When we are trying to deal and understand what is digital marketing.

You also need to understand that digital marketing is also called this online marketing.

It's interchangeably used as digital marketing or online marketing.

So any marketing that uses electronic device to convey promotional messaging and measures that impact

it's called digital marketing.

In practice, digital marketing typically refers to marketing campaigns that appear on your computers,

tablets, phones or any other electronic device.

It can take many forms, which includes online videos, display ads or social media post.

Digital marketing is also compared to traditional marketing, such as magazine ads, billboards or direct

mail.

Only television is usually lumped with traditional marketing and not digital marketing.

So the digital marketing campaigns or online marketing campaigns are promotion of brands to connect

with potential customers using the internet and other forms of digital communication.

But not that which are not only email, social media, web based advertising, but also text and multimedia

messages.

And as a content marketing channel.

So to put it in easy words, a digital marketing, his use of internet to reach consumers.

Digital marketing is a broad field, including attracting customers by email content marketing, social

platforms, social media and many other platforms.

Digital marketing is one of the most needed skills of today's time.

While there are more resources of learning digital marketing, marketing available on the internet out

of those discourse is one place which encompasses all the information which you can get at one place.

There is a thought that digital marketing is difficult, but that's not the truth.

Once you have completed the course, you will understand how easy it is to grasp digital marketing and

start on your own.

There are major at least seven types of digital marketing.

If you want to put them in categories, you will find them.

You can easily categorize them into search engine optimizing paper, click social media, content marketing,

email marketing, mobile marketing and marketing analytics.

So to understand each of them, you will have to go through the course where all the forms are explained

in detail.

So let us understand what is search engine optimization.

So here I am going to give you a short brief that you are aware of these terms before you get into the

course.

This will make it easy for you to understand all the aspects of digital marketing.

You need not be a pro or you need not have even any exposure to digital marketing.

Before you start taking this course, so searching and optimizing.

Helps.

Put your search engine on the topmost search, so whenever anybody is searching for any of the services

or products and in the same category, you're dealing with the same products.

So anybody searching on Google or any other search engine when you optimize your page, your page becomes

very likely to appear on the first or the first few pages.

So that is called search engine optimization.

This is done through content indexing and with the help of keywords and keywords targeting so properly

deploying your keywords.

That is the search terms you want your site to be found for in your content and headers in one of the

fundamental blocks of SEO.

It's no longer a good practice to stuff your content with as many keywords or key variations as possible.

You need to write high quality content that uses keywords and headers, and a few times in the callable

page content is now considered the best practice.

You will cover these things as you get deeper into the course.

The other form is people click, people click refers to paid advertising, and from that search engine

search results.

This is a short term form of digital marketing, meaning that once you are no longer paying the ad no

longer exist.

Like search engine optimizing people click is a way to increase search traffic to a business online.

This can be easily done through Google AdWords campaign.

The one other format is social media marketing.

This includes everything of business.

That's why our social media channels, just about anyone, is familiar with social media.

But marketers must approach social media with an integrated and strategic approach.

Social media marketing goes far beyond simply creating post for social channels and responding to comments

from social media.

Marketers should not be able to work in silos separate from other marketing functions.

Social marketers need to work with the company's vital marketing team to coordinate their message across

all platforms online and offline so that every part of the brand is telling the same story.

Content marketing has recently picked up.

This is one area which has created huge impact and also saves a lot of budget for campaigns.

Content marketing uses storytelling and information sharing to increase brand awareness.

Ultimately, the goal is to have the reader take an action towards becoming an customer, such as requesting

more information, signing up for email list and ultimately making a purchase.

A content can mean blog post resources like white papers, e-books, digital video, podcasts and many

such other things.

Content marketing works in symbiosis with other types of digital marketing, it is the way to incorporate

SEO search terms into fresh website content and content created can be shared on social media post in

email marketing publications.

Unlike methods such as people like content, marketing has a long term strategy.

Over time, marketers build up a library of content, text and podcasts, and that continues to bring

users to the site via search engines.

Email marketing is the most common and the most economical of all the digital marketing efforts.

Even with the emergence of social media, mobile applications and other channels, email is still one

of the most effective marketing techniques.

Email marketing pros not only know how to create compelling campaigns, they also understand optimal

audience outreach and are skilled at analyzing customer interactions and data and making strategic decisions

based on the data.

Email marketing software can offer many different analytical measures, but that too, that marketers

are always striving to improve and that other.

Open rate

mobile marketing is the latest trend and is highly increasing among all users, digital marketing type

is focused on reaching your target audience on their smartphones and tablets.

Mobile marketing reaches people through text messages, social media websites, email and mobile applications.

Marketers can tailor offers or special content to a geographical location or time, such as when the

customer walks into the store or enters an event.

And however, you also need to know about marketing analytics.

Any effort which you do needs to be duration traceable and measurable.

So digital marketing is highly trackable and measurable

in the process of digital marketing.

The key person involved is the digital marketer.

The digital marketer is responsible for ensuring that the website is easily found by the target audience,

optimized website structure and content for search engines and.

The use of paid online advertisement are two ways a digital marketer helps to drive relevant traffic

to their website.

A digital marketer is also responsible for the development, implementation, management of marketing

campaigns and to promote a company or the brand and its products and services.

He or she plays a major role in creating brand awareness and using the digital space to drive traffic

to the company's website and acquire lead customers.

A digital marketer is responsible for managing all marketing campaigns and to promote the company and

its products.

A digital marketer plays a major role in enhancing brand awareness into the digital space to drive traffic

and acquired leads and customers.

He, or she is, also helps identify and evaluate new digital technologies by using web analytics tools

and measure web traffic in order to optimize marketing campaigns, email, social media and display

advertising.

The key responsibilities of digital marketer is having a robust content strategy along with the design

and functionality of the website.

A digital marketer is also responsible for the website content, creating and implementing the content

strategy to make sure the business objectives of online marketing are met.

A digital marketer is responsible for converting website visitors into online sales to achieve their

goal goal.

A digital marketing has to ensure an easy and bug free online shopping.

He or she may also be responsible for managing online presence of the brand using networking tools like

Facebook or Google, plus Twitter or Google My business.

The qualifications of a digital marketer, if you see and the kind of rule the digital marketing plays

are really important.

A digital marketing can give a company the cutting edge of business, can drive business by getting

the leads and creating the presence in a digital platform.

So this is all about digital marketing, in a nutshell.

So I believe this is good information for you to get started and let's move ahead for the time being

in this lecture, you have understood in detail.

What is digital marketing, the types of digital marketing and the possible roles of a digital marketer?