All language subtitles for 09-Appendix

Hi guys,

so,

I was put together an appendix for my course,

is just as like a central reference point if you

ever feel lost because there are a lot of acronyms

and like weird words that get thrown around when you're

in the like e-commerce space.

So hopefully this will help you out and hopefully I've

got the answers to any questions that you might have

them going to walk you through this real quick.

How much do men so that it's easier to see?

All right.

So am s stands for Amazon marketing Services.

They now call it Amazon advertising basically Amazon merch.

At some point.

I think it's in August of 2018.

The openly stated that there going to start inviting Amazon,

merch people to AMS,

so they can advertise their Amazon merch products.

Now,

this lasted for a while,

they would give you an invite code at the bottom

of your dashboard.

And then you can go to Amazon marketing services and

I have a walkthrough,

how to do this,

in the course,

put the code in and then you could advertise your

products.

You can basically get paid placements,

you pay per click at top of search results.

It's really valuable.

As a recording this.

They're not inviting people to an AMS anymore.

But like they could flip a switch in,

like,

let people back in.

So,

it's worth knowing Right Auto campaign.

This isn't advertising.

If you are advertising on Amazon.

There's two ways.

You can do manual or Auto with print-on-demand.

I don't think you should ever do auto.

That's for mainly like FBA product fulfillment by Amazon products.

Like real products.

When you do the print on demand,

you should just do manual.

Meaning like you give Amazon,

the keywords that you want to advertise on his hands

on the algorithm will,

you know,

it's not that smart little,

you'll be paying to show up on such terms that,

like,

you know,

aren't going to convert when you do autoimmune want to

waste that money with the slim print-on-demand margins,

for Amazon standard identification.

Number is the unique code that represents each Amazon product

in their catalog.

Every product gets in a unique case in vs,

R stands for best seller rank.

This is a numeric value that indicates how well a

product is selling relative to all their products in its

category.

BSR,

you here,

thrown around a lot.

Because when you want to evaluate how well a niche

is selling,

you can look at all of the best-seller ranks of

the products on the niche keywords,

and that gives you a glimpse into how like you

can project.

How many skills.

You can project getting,

if you choose to enter that niche.

Content policy policy basically has to tell you like what

you are and are not allowed to sell on Amazon

merch.

For instance.

You're not allowed to like,

talk about alcohol on youth size shirts.

So if you include the word beer and you check

the checkbox to sell a shirt in youth size.

It will get rejected before it goes live.

If you don't check the youth checkbox,

then it's okay to sell in men's and women's but

not you things like that.

You need to kind of like familiarize yourself with the

with the content policy before you start uploading them on

the shirts because violations of the content policies are how

you get your account closed down.

Alright.

De Amazon DE the stands for Dutch land.

It's Germany.

So in 2018,

Amazon merch expanded to the UK and Germany DS.

Amazon,

quickview.

We talked about that a second ago in the course

tools.

This is a great Chrome extension that.

I absolutely love that will show you the best seller

rank of products in search results.

So very easy quick easy way of evaluating how well

and he is selling.

Alright,

ABC stands for enhanced brand content.

Now,

this is not really applicable to Amazon merch,

but it's worth knowing this is where you see the

product listings on Amazon where instead of a product description

of text.

You see like really long,

nice Graphics like images and it looks really professional and

you have to be in brand registry to do that.

You can't do that on your merciless think so,

right,

FBI stands for fulfillment by Amazon.

This means that you have physical Goods that you ship

to Amazon fulfillment centers.

And once they're they're your products are prime eligible.

With means Prime members can purchase it and get that

free 2-day shipping,

which increases your chance of sales.

It also means you have to pay for your products

ahead of time though,

which is not the same as print on demand.

FB the stands for Facebook and sometimes people drive Facebook

ads,

traffic targeted traffic from Facebook ads to there,

print-on-demand sales Pages.

However,

it's not common to do for Amazon products because Amazon

doesn't let you pixel your listings and your success Pages.

Meaning Facebook will not be able to tell you,

if you converted a customer who started on Facebook,

saw your Facebook ad went to your merch listing and

bought it.

You won't be able to know.

Amazon to be able to know,

Julian pain is a rich Suite of Amazon,

Seller tools.

They have a bunch of free tools.

So if you want to check it out,

quick hear one of the best ones that's free will

inject into product listing Pages a line graph and it

shows you the best seller rank of that product over

time.

That way,

you know,

if the product is seasonal for instance,

because you'll see like over the course of the year,

the spark chart might drop down in the summer because

it's a product that started to the summer or maybe

it's like a Mother's Day gift and you'll see it's

like really low so I can Mother's Day shirt around

me but then outside of me it goes back up

and that information can be valuable and you can check

it out for free just by downloading helium10.

There's also like paid tools,

but they're less geared towards Amazon Merchant more towards FBA.

Kippah essentially,

another Chrome extension that does exactly what I just explained.

Helium10 has a free version keeper switch to a paid

to your so you don't really need it.

Cuz keep darkest intense free does the same thing manual

campaign?

So I mentioned earlier,

how you,

when you're advertising on Amazon.

You can do automatic campaigns and let Amazon,

guess what?

He wears for you to show up on,

with manual campaigns.

You tell Amazon,

what keywords do you want to advertise each of your

products on?

That's the way to go.

That'll that'll protect your money and be a short for

Merch by Amazon.

If we could get that one merch short,

short-sleeve Amazon Birch,

or merch by Amazon.

So,

NBA merch Amazon merch merch by Amazon.

They caught a lot of different things NBA Emergency curity,

says that Chrome extension that I recommended that.

You check out that will turn your product detail

Fields,

read if you accidentally make a typo and put in

a curse word or Yuki in a word that it

knows,

we'll get your listing rejected.

So it's a great thing for literally security.

That's why they called him.

Her security.

Emerge.

Titans they have a web app with tools that will

do things like help you with Niche research and help

you find valuable high demand low competition.

Niches also trending shirts.

I have a whole section dedicated to Merchants OneRepublic seven

lectures and I think Titans Titans is very

similar to Mercer Informer,

which they both have web apps with a bunch of

like a really nice seller tools to help you find

valuable keywords.

He would optimization Niche targeting Etc.

Merge planes though,

has a tool called Titans automation,

which can automate your uploads to merch by Amazon,

as well as other print-on-demand websites.

It is the best tool around I couldn't live without

it.

Like,

I'll be recording these videos and it's it's uploading to

different Platforms in the background while I'm recording.

So I'm basically like multiplying myself.

And you can check out the link there.

PPC stance for pay per click,

and you get to bid how much you'll pay maximum

for every keyword that you give Amazon when you want

to advertise on Amazon in a manual campaign.

So if I have a shirt that says,

if my dog can't go,

I'm not coming.

I may pay Amazon to advertise on the keyword.

Funny dog shirt,

but I'll tell Amazon with that key word.

What that said a few words.

I'm only willing to pay up to $0.55

and then Amazon when it's determining like who should occupy

the advertising slots?

Should a customer search funny,

dog shirt.

If my bid is lower than someone else's,

then chances are the other person will occupy that slot,

but you can also set daily budgets.

So,

if the other person to outbid me fills up,

they spend all their daily budget.

Next thing,

you know,

I'm eligible to occupy that space at a lower bid.

So there is like a balance to be struck here.

You don't always have to be the highest.

Where to get your ad seen?

Pretty much.

This is a Chrome extension of you also talked about

earlier,

that makes your Amazon work dashboard,

a lot nicer,

a lot more intuitive,

tax.

It with some valuable information,

does things like give you alert us when you make

sales and if you upgrade to Pro and give you

more in-depth analytics and also can automatically re log you

in.

So,

I literally purchase it because I wanted the auto re-login

feature.

Alright,

royalty.

When you sell a product on Amazon,

you do not have to do anything and they will

pay you out a royalty on every sale unless you

price your products at the bare minimum lowest price.

If you do that,

you don't get paid out anything but that there's a

double-edged to it.

Right?

Cuz if you price your products as low as possible,

the likelihood of you getting a sale to a customer

who wants like a cheap shirt goes up.

Asar Ser P.

The stands for search results page after you.

Perform a keyword search on Amazon or Google.

You see the syrup,

the search engine results page.

TOS terms of service,

don't break these.

Otherwise you risk getting your account suspended.

So it's pretty straightforward here or up loads here.

So when you hear somebody say,

I'm to your ten,

I'm tr25.

I'm sure 100 that represents the maximum number of products.

They can have live on Amazon merch at a time

and the way it works is if you are into

your 10 when you get to somewhere,

like 6 to 10 sales,

if you have all your upload slots filled meeting up

to 10 shirts,

they made bump you up to,

you're twenty-five and they tend to call that tear up.

When did you tear up that tends to be Global

for all accounts on the same day.

So if I get to your reply,

I just got to read up on Monday.

Chances,

Are You could also get your account if your eligible.

You can get cheered up on the same day.

So that's why I need Facebook groups,

like in my Facebook group,

you'll see people often saying like celebrating that they got

their account to your dad up,

and you'll see multiple people doing it on the same

day as because it tends to happen.

All together,

all at once.

And again,

like it.

When you start out fresh on merch,

guys,

you get to your ten.

You can upload one product a day.

You don't get access to all the product types.

And you can only have a Max of 10 product

up.

Now,

compare that to me,

and I can even show you this.

I'm in tier 10 thousand.

And I can upload.

So you can see right here.

I have 8326 products live out of 10000 and I

can upload 1,000

products a day.

so,

you obviously want to You want to strike a balance

between not just chasing profitability,

but also chasing like,

just getting sales volume on your account while you're in

the low tears.

So that you can sell more products because how much

money you make is almost always a function of how

many products you have life for sale Granite.

I have had products net like almost $700 in a

single day of royalties off of single Ace in a

single list,

but that's so rare.

Write those notes,

when you get really lucky with getting out in front

of a trend and all the stars align for you.

So it's really an equation of having a lot of

Evergreens live and getting recurring reliable steady

sales from the Evergreen listings and we'll talk more about

Lake,

whatever green beans as well.

But that just means a shirt that sells well or

product that sells well year-round Manish that sells.

Well year-round.

It's not subject to season a Leti like if you're

chasing like a holiday like Mother's Day.

UK.

So,

I mentioned in 2018,

Amazon expanded to Germany.

They also expanded to the United Kingdom and that v80,

this is tax on goods and services in the European

Union.

Fortunately Amazon merch.

Take care of it for us.

They do not,

we don't have to get involved with v a t

at all.

Unfortunately,

with like my Amazon FBA business,

when I expanded to the Amazon pan-european FBA program.

I was responsible for paying quarterly that to the hmrc

and like I ended up paying a company called simply

that to help me figure out what I owed and

I'll submit on my behalf because hmrc website sucks.

Anyways,

do you want to do with that headache on Amazon?

So,

that's it for walkthrough of the appendix guys,

and I will continue to build this out over time.

So just know that it's here for you.