All language subtitles for 03-Evergreens vs Trends (Niches)

So today I'm doing a quick video,

explaining the difference between a Evergreen Niche and a

trend because someone's in my YouTube comment asking and I

realized I shouldn't just assume that everybody understands the difference.

So what we have in front of me here is

the historical BSR or bestseller rank data of

this shirt that I'm looking at on Amazon and I'm

using the helium 10 Amazon Chrome extension or Killington,

Chrome extension for Amazon sellers,

the free version of helium,

10 will show you this information when it's available.

So you should go out and grab that cuz again,

it's free.

No gimmicks.

You will have to sign up,

but I means it's well worth it because when you

have this insights,

you can evaluate whether or not like it's not necessarily

the most useful for on demand,

because print on demand is free,

you know,

we're not paying for the inventory or further the listings,

but with like FBA,

for instance,

selling products that actually invest in a front very important.

So,

if you want to know if it's seasoned on projector,

inventory levels,

so I wanted to show what it looks like with

on this shirt.

Like,

this is not really an evergreen Niche.

This is more of a trend cuz it's related to

going back to school for young students.

And we only go back to school in America is

really like one time of year.

It's it's really around the August September months.

So as you wouldn't anticipate,

those are the most.

Does the months for me to expect this to be

the the best selling performance times.

So what you're seeing here in the historical,

bestseller rank that has every time this little line graph

goes up.

That means the best selling Rings climbing.

Indicating that it's not getting sales and every time it

drops off a cliff that usually indicates that a sale

occurred.

Someone bought the shirt but there's not many sales taking

place.

It looks like outside of September 20th,

2018 and then it climbed all the way up in

bestseller ranks of the what is that 5.5

million best seller for a really long time?

And then in January,

on the 27th of 2019,

it got at least one sale cuz it dropped from

5.5

million down to one point two million.

So I'm not trying to teach you how to evaluate

bestseller.

And I'm trying to show you that like we can

tell pretty much that.

This is not an evergreen music because it's more of

a trend like it sells well related to a specific

time of year.

You know,

another trying to be like Mother's Day,

Father's Day,

cetera,

Evergreen shirts,

best seller.

Rank.

Overtime.

Would look more like this.

I just zoomed in.

And what you're seeing is consistent,

buildups followed by drops build up,

followed by drops build a fall buy drops.

So if we ignore the dates associated with the chart

were looking at and we just pretend that this is

one year's worth of information.

What we're seeing here is consistent sales year-round like over

the same.

Of time just about.

You can anticipate getting a sale every few.

days where every few weeks or every few months,

whatever this is representing,

but you see consistency across the board without seeing like

really massive buildup followed by drop offs,

and then maybe it stays down for what,

you know,

if you're selling Things related to outdoor pools,

you.

Maybe expect to get the most sales in the summer

time as opposed to the winter time when the weather

is too cold to use an outdoor pool,

things like that transverse Evergreens.

When you sell Evergreen products,

you maybe don't expect you around sales.

But,

you know,

it's a possibility.

Where is even though this shirt is definitely a best-seller

right now.

They still went through a period of time as Illustrated

here.

By this massive climb with no sales at all.

So my general strategy for print on demand and

Amazon.

Merch is when I see the opportunity to chase the

trend,

I'll take it.

But I don't exclusively Chase trends,

like all of my best success has involved.

Having some of the best sellers in,

in a niche that was trending.

But you don't have to do that in sacrifice,

the pursuit of Evergreens.

I think it's building up your catalogue of Evergreens is,

how you build that recurring income that you want to

rely on when it comes to your online business.

And in this case with prawn two-man,

like that's going to involve selling niches other than,

you know,

back to school.

Like,

I was thinking of,

like dabbing unicorns,

like,

why would that sell any bed?

I mean,

to sell Graton Christmas,

Even though.

It's not related to Christmas.

That's different.

The fourth quarter sales,

Russia's different.

I wanted to find like a product,

to show you that chart for But the there's not

historical best seller rank information for all products.

So

I could not find a good one.

Let's see this,

another backpack.

It's,

you know,

back to school.

So as you can see here,

like that,

sell ranks high in December,

even in December and then look at it,

coming down,

down,

down,

down down and all the sudden back-to-school time.

Look how load is Much,

much lower.

Are any of these?

This one has a chart?

All right.

Here you go.

So,

by the way,

I just guessed this would have been the case and

I was spot-on.

Look at this chart right here.

This isn't Evergreen.

The best of Frank is not climbing,

climbing,

climbing,

climbing.

This.

Best seller has stayed beneath 500,000

basically since almost day one.

So this is an example of a true Evergreen shirt,

not really suffering from season

ality any more than any other shirt would.

Cuz there is seasonality that affects like in general print-on-demand,

like January is historically,

a pretty brutal month.

It's marred by a lot of returns from Christmas as

you'd expect.