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Hey guys,
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so we're going to take a look at Merchants Farmers
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Merchants search.
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So once you log into Merchant,
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former,
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go ahead and click Merchant search.
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On the left hand side.
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Now.
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I've already opened it up and searched by the biggest
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merch.
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Brand that I know of Amazon,
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murch brand that I know of.
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They're the one that I always reference when I'm looking
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for ideas.
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And that brand is l.
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I q u e leak in the score of the
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zoom in so you can see her and the search
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actually takes like 45 seconds give or take.
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So that's why I went ahead and did it before.
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Starting the video for?
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What does Merchants allow us to do?
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Is take a look at what the biggest brands of
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merch merch by Amazon are doing,
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like,
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what niches,
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they're targeting.
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How they're sitting there keywords.
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What variations on their designs are they applying?
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For instance?
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So,
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first thing first,
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I typed in lique,
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this is like the big brand that most people talk
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about actually change the marketplace.
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So this is really valuable in case you want Target
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overseas.
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However,
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you can bet that like leaks probably dominating.
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UK and Germany too and you can change the category
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in Target.
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Different product types standard t-shirt,
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sell the best.
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So would you keep it up?
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Keep it simple there for now?
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But this area and also results data.
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So you can drill down into some additional information.
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Here.
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You can see the key word count.
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This is probably the most valuable across all of the
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products that were indexed on this brand that were returned
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in the search.
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And you can see,
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which ones are,
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which words are most heavily used,
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for instance,
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here.
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You can see day now.
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What do you think they're doing to use that day?
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So often?
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Well,
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the top sellers of this brand that were returned in
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the search were mainly targeting Independence Day because I'm searching
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on July 15th.
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So if I scroll down,
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you'll see like the second best seller right here is
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been drinking.
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and,
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Another America Trump shirt.
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Just a lot of like the date.
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They have the benefit of having brand recognition,
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as well as great graphic designers,
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so they can go for like,
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really broad terms,
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really competitive terms,
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and tend to do really well.
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They also are probably in like,
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tier Infinity,
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like,
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who knows?
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If they even have a cap on how many shirts
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they can upload.
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Cuz they sell so well and it's mutually beneficial to
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Amazon to let this brand just upload as much as
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they want.
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So I'm just you arising.
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I don't really know but they just have so many
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shirts.
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So many like of the same design would like variable
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tweaks.
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Like I was doing the video yesterday for YouTube where
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I showed Allie,
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the T-shirt design that had a dabbing Uncle Sam,
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and it was from it.
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Look like it was from three different graphic designers,
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cuz the styles were different but they were the same,
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they're targeting the same thing,
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but you'll notice like,
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for instance,
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of some of the value here,
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before we stroll,
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down to the designs.
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You'll see hear the keyword.
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Research was,
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leaked total results.
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220 of the best sellers,
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not necessarily the best sellers.
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Cuz that's alright,
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updated constantly throughout the day.
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So this is just what Amazon return when they did.
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This guy called to see the data.
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You can see lowest price.
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This is as low as League will go.
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And they most likely use the strategy of build an
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initial traction,
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on a new shirt specially on competitive team.
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By offering a low price and a great quality design
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on a low price with great keyword optimization,
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right as the sales build increase the price gradually.
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We're at a minimum,
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get that first sail,
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right?
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So then you know,
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it's not going to fall off Amazon for not telling
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men increase the price later.
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So you see they go as high as 2199.
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That might be a premium t-shirt though.
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If it's a standard t-shirt at 2199,
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they're making like $6 in change royalties.
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That's really good.
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And that's definitely doable.
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I mean I've experimented with pricing that's old shirts as
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high as 2499 recently in 2019,
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July 15th,
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so You can see their average price $19.15,
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but that's also a little skewed because leak has more
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than 200 products indexed on their brand.
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We're just seeing some of the best sellers in the
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best sellers have higher prices as you'd imagine.
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Average PSI in Dickinson definitive bestsellers.
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I'm sure they have 200.
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I'm sure league has 200 shirts right now.
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200000 PSI or less,
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right?
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So,
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this is just what Amazon return to us when we
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did the search.
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When you searched the room,
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so now let's study these designs.
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So now we've got basically an idea of some keywords
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that we can Target if we go after these.
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Very brought me,
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no design ideas,
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which I don't know if I would,
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I'd like to go more Evergreen less competitive Sussex.
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I'm not as good of a designer.
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We can see like the price range and maybe think
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about what strategies they had involved in Niza price targeting.
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Like,
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if you have a shirt that five star out of
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five star average review,
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you can definitely go up to like 21 99 in
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Stockton.
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Be a problem and I've always thought like since you
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get free Prime shipping,
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a $25 is that the magic price point because then
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you'll get people that aren't prime numbers getting free shipping
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on the shirt.
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Maybe.
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People are Nazis been more than that for sure on
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t-shirts.
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So now let's study some of their design targeting.
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Clearly.
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There's a summer theme just in the first row.
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Three shirts,
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like if if someone said,
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hey pineapple sell,
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well will they didn't just Target people that want to
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buy pineapple t-shirt?
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Like they put sunglasses on the pineapple made it summer
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beach team.
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They did a great job with the illustration.
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Let's be honest.
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They put song they put flip flops on him and
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he's doing a dab.
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And you'll notice like dabs in flossing,
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sell extremely.
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Well.
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Plus,
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they are being extremely safe in these these targets which
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means they can offer the designs in youth sizes.
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Youth size is a big deal because you have to
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be very careful that your keywords in Target,
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these youth sizes and a dabbing pineapple,
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like,
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those keywords are fine,
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you know,
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and it gives them that added benefit a lot of
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my shirts.
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I'm offering you sizes cuz I'm trying to avoid projections
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on the keywords,
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and I'm using the uploader.
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Now so it's so I'm not spending like a full
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day of uploading time,
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every day.
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You see been drinking,
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you can bet that's not offered in the youth sizes.
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Got dabbing Santa Claus in his Hawaiian shorts and shirt
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and it's no surprise like it's mid-summer right now while
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I'm recording this.
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So the shirts are selling.
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Well,
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the guys,
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this is a great way of studying.
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What the top brands are doing on merch by Amazon.
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If you're not familiar with the top brands,
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go to my search merch tool.
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Don't type in anything,
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just click search t-shirts.
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What is its Reinhold?
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Cam,
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Amazon merch,
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/ search.
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All right,
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and then once you're here,
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you can just click search T-shirts.
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If I scroll annoyed Zoosk search t-shirts,
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and this will return A bunch of the best sellers
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across the board right now,
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not necessarily in high record,
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all the bestsellers,
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but you can see that the game is almost shuffle
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them.
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If you're looking at the best of the ranks here,
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but this gives you a great idea of what's selling
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really?
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Well right now,
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so yeah,
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this is a great way of studying,
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like exactly what is selling.
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Well.
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And again,
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if you want to get ideas like a brand to
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search for,
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just open up a couple of these different shirts in
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new tabs,
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they may,
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or may not put their brands,
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like,
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put a brand across all their designs,
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but you'll have to do some research to see like
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this one's leaking patriotic.
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So that one would work if you search for League,
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shuang craft,
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you might want to check that.
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You can also just click it and see on Amazon.
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So,
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yeah,
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it looks like the Sean craft does.
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In fact put the same brand on a bunch of
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their different designs.
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You could study that brand as well because that's about
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it for this video.
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All see the next one.18057
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