All language subtitles for 9. Your secret Social Media Marketing Weapon Content Curation

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These are the user uploaded subtitles that are being translated: 1 00:00:01,350 --> 00:00:07,800 Now that you have picked a specific subnet, so you're going to be targeting as well as finished doing 2 00:00:07,920 --> 00:00:14,970 the once the research on where you are subnets or some niches segment audience are located on social 3 00:00:14,970 --> 00:00:18,300 media platform, the next step is to find the content. 4 00:00:18,990 --> 00:00:20,890 I've got some good news and some bad news. 5 00:00:20,890 --> 00:00:24,310 So good news that is that you stand to save a lot of money. 6 00:00:24,330 --> 00:00:29,260 The bad news is that you need to put in a lot more time and pay attention to detail. 7 00:00:29,560 --> 00:00:31,060 There's no two ways about it. 8 00:00:31,080 --> 00:00:36,270 You cannot drop the ball when it comes to the quality of the content that you're going to be sharing 9 00:00:36,270 --> 00:00:37,770 on your social media accounts. 10 00:00:38,220 --> 00:00:42,390 Each and every piece of content you share must build your brand. 11 00:00:42,510 --> 00:00:44,940 This is non-negotiable. 12 00:00:44,970 --> 00:00:50,700 You cannot just pick a random pieces of content that somehow, some way has something to do with your 13 00:00:50,700 --> 00:00:53,630 niche that's not going to help you to get it right. 14 00:00:53,700 --> 00:00:59,790 Eyeballs is not going to help you establish this kind of credibility and authority. 15 00:00:59,790 --> 00:01:06,090 You need to eventually convert highly specific, qualified to traffic from social media into cold, 16 00:01:06,090 --> 00:01:07,010 hard cash. 17 00:01:07,560 --> 00:01:09,300 What is content curation? 18 00:01:09,300 --> 00:01:13,570 As I have mentioned above, you stand to save a lot of money because of content creation. 19 00:01:13,950 --> 00:01:15,300 This should be obvious. 20 00:01:15,300 --> 00:01:18,720 After all, you are not going to use a content yourself. 21 00:01:18,720 --> 00:01:25,770 Creating content curation is all about picking other people's content, sharing those materials on your 22 00:01:25,770 --> 00:01:26,860 social media accounts. 23 00:01:27,240 --> 00:01:29,280 This is a Win-Win situation. 24 00:01:29,280 --> 00:01:34,950 Since you are sharing links and description of such content, the creator of that content gets free 25 00:01:34,950 --> 00:01:35,580 traffic. 26 00:01:35,580 --> 00:01:41,760 You, on the other hand, get to beauti your credibility because people are rewarded for following your 27 00:01:41,760 --> 00:01:46,720 account with a highly targeted, highly specific and value added content. 28 00:01:47,190 --> 00:01:49,680 Everybody wants the users means the US. 29 00:01:49,680 --> 00:01:52,250 Of course, the original content creator comes up. 30 00:01:52,270 --> 00:01:52,710 What? 31 00:01:53,070 --> 00:01:54,900 This is how it's supposed to work. 32 00:01:54,930 --> 00:02:00,690 You win big time because you save a tremendous amount of money, not having to create a huge amount 33 00:02:00,690 --> 00:02:01,860 of original content. 34 00:02:03,090 --> 00:02:09,210 If you ever try to read your own stuff and outsource the content creation, whether in the U.S. or to 35 00:02:09,210 --> 00:02:13,760 other parts of the world, you can get quite expensive very quickly content. 36 00:02:13,770 --> 00:02:19,850 The curation enables you to build credibility with your audience in a very inexpensive way. 37 00:02:20,130 --> 00:02:21,720 You use other people's content. 38 00:02:21,720 --> 00:02:26,040 You get to entertain the butta credibility and gain their trust. 39 00:02:26,340 --> 00:02:32,250 The downside here is that time sure you are not spending greenbacks, but you are definitely going to 40 00:02:32,250 --> 00:02:33,330 be spending time. 41 00:02:33,750 --> 00:02:41,070 As I mentioned above, you cannot be indiscriminate when you are trying to do content, curation, whatever 42 00:02:41,070 --> 00:02:45,030 goodwill you have built out, your brand will go up in smoke. 43 00:02:45,210 --> 00:02:51,810 If people catch on to the fact that you are just randomly curating and spreading low quality content, 44 00:02:51,930 --> 00:02:55,470 that may have something to do with your niche just now. 45 00:02:55,470 --> 00:02:57,750 Going to cut it not by a long shot. 46 00:02:58,560 --> 00:03:00,750 Adopt a reconfigurations strategy. 47 00:03:00,750 --> 00:03:06,420 Now that you know that word, your target audience, members of all social media platforms, you butta 48 00:03:06,420 --> 00:03:13,950 credibility by populating your social media account with highly credible, highly assertive Sirpa content. 49 00:03:14,220 --> 00:03:15,810 This is called a curation. 50 00:03:15,810 --> 00:03:21,330 In between those materials, you're going to be sharing your own original content from time to time. 51 00:03:21,510 --> 00:03:27,090 You're going to call people to action and take a look at the incentive you are giving away for them 52 00:03:27,090 --> 00:03:28,470 to tronc your mailing list. 53 00:03:28,770 --> 00:03:30,330 This is how you play the game. 54 00:03:30,690 --> 00:03:34,320 When people follow you, they are rewarded with top notch content. 55 00:03:34,530 --> 00:03:40,350 It doesn't really matter whether you produce that material or it was written by somebody else. 56 00:03:40,560 --> 00:03:46,320 Your followers get rewarded for following your content again, need specific material. 57 00:03:46,650 --> 00:03:51,900 Eventually you build trust with them because you only send them the very best account materials. 58 00:03:52,570 --> 00:03:56,430 They start paying attention to you, your own materials. 59 00:03:56,970 --> 00:04:03,750 More importantly, they start noticing the content you share, which actively encourage them to sign 60 00:04:03,750 --> 00:04:04,980 up to your mailing list. 61 00:04:05,880 --> 00:04:06,750 This is a key. 62 00:04:06,930 --> 00:04:09,930 You intersperse your own original content. 63 00:04:09,930 --> 00:04:16,320 You create an impression of quality in their minds because you're sending only the very best of third 64 00:04:16,320 --> 00:04:22,770 party content using mix in your own original content, which is the same quality as the other stuff. 65 00:04:22,770 --> 00:04:24,450 You're soondae eventually. 66 00:04:24,540 --> 00:04:28,500 So warm up to your brand and this is where you call to action. 67 00:04:28,500 --> 00:04:29,670 Content comes in. 68 00:04:30,210 --> 00:04:34,020 You cause them to action regarding the freebies you're giving away. 69 00:04:34,170 --> 00:04:39,750 Maybe you're giving away Sopher a booklet at this Kinko's or even a footlong book. 70 00:04:39,750 --> 00:04:40,680 It doesn't matter. 71 00:04:40,860 --> 00:04:47,190 You are Asako LeBron James on to enter your email address so they can download to incentive. 72 00:04:47,400 --> 00:04:48,450 That's how you do that. 73 00:04:48,450 --> 00:04:49,380 Your mailing list. 74 00:04:49,380 --> 00:04:55,380 On top of all this, when people try on your mailing list, they call them your cause them to action 75 00:04:55,620 --> 00:04:57,630 to share the emails they are sending them. 76 00:04:57,960 --> 00:05:00,840 Maybe you should ask them to forward an email. 77 00:05:00,900 --> 00:05:07,350 To their friends, maybe you wouldn't want them to copy and paste the material and paste on their social 78 00:05:07,980 --> 00:05:14,290 Facebook was the best part to continue curation is that it's very easy to automate seriously. 79 00:05:14,350 --> 00:05:19,370 This is a one way of looking in the promotion that is very automate automation friendly. 80 00:05:19,470 --> 00:05:22,310 You only need to get in your out of the search party content. 81 00:05:22,530 --> 00:05:29,010 Then you are curating a plugins on into the Excel sheet using Camerata file into a C suite, which is 82 00:05:29,040 --> 00:05:33,420 an by social media scheduling tool, like a lawsuit or social. 83 00:05:33,420 --> 00:05:36,150 And you don't have to manually enter every state. 84 00:05:36,180 --> 00:05:38,340 You don't have to schedule everything by hand. 85 00:05:38,680 --> 00:05:40,950 You can do all of this through Sopher. 86 00:05:40,980 --> 00:05:42,000 Isn't that awesome? 87 00:05:42,030 --> 00:05:47,490 You're going to build a credibility while at the same time minimize work and resource that you need 88 00:05:47,490 --> 00:05:50,130 to pay special attention to the content of quality. 89 00:05:51,180 --> 00:05:58,140 My attention to detail is the key you have to resist the temptations running basic keyword searches 90 00:05:58,380 --> 00:06:05,430 on Google or on social media platforms and grabbing anything that is somewhat related to your niche. 91 00:06:05,700 --> 00:06:09,240 That is a one way ticket to brand destruction. 92 00:06:09,270 --> 00:06:12,840 You worked hard to buju social media ran and really work. 93 00:06:12,990 --> 00:06:19,530 Would it be a shame to see all of that go up in smoke because of your curiosity is very unpredictable 94 00:06:19,710 --> 00:06:20,940 when it comes to quality. 95 00:06:21,330 --> 00:06:26,730 There might be several days when you are sending the very best of cutting edge and reports on your niche, 96 00:06:27,030 --> 00:06:31,260 followed by a few days of a just completely worthless content. 97 00:06:31,650 --> 00:06:34,140 What do you think prospective fans will sink? 98 00:06:34,560 --> 00:06:34,820 Is? 99 00:06:34,890 --> 00:06:40,040 Are they able to think that your brand is unreliable or you are unprofessional? 100 00:06:40,050 --> 00:06:45,420 Whatever the case may be, they're not going to be convincing people that your brand focus on the very 101 00:06:45,420 --> 00:06:46,650 best in your niche. 102 00:06:47,010 --> 00:06:50,730 You need to be very discriminating when you select your content. 103 00:06:50,760 --> 00:06:56,960 You have to read through the materials, make sure that the content is a life updated and well-written. 104 00:06:57,330 --> 00:06:59,090 This is, of course, takes time. 105 00:06:59,160 --> 00:07:04,020 The trade off, obviously, is that you don't have to spend money regardless. 106 00:07:04,020 --> 00:07:10,410 You need to pay close attention to the content that you're sharing because it represents your brand, 107 00:07:10,710 --> 00:07:11,940 the quality it contains. 108 00:07:11,940 --> 00:07:16,350 Either make your brand look good or you wrote your brand is your price. 10936

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