All language subtitles for 8. Niche Research and Targeting it the Right Way

I can't even begin to tell you how many times I've run into social media marketers and they automatically

want to know about the traffic generation, we'll get one on each research, forget about consumer intelligence.

They don't worry about setting on the right site to get in front of the right target audience eyeballs.

Let's just keep Sprey to the goosestep.

This is kind of mind set that I run into all the time.

And that's why a lot of people struggle in this game.

You have to understand that.

And to and unless you find yourself barking up the wrong tree, you're just going to be chasing your

tail.

I know I'm using a lot of dog analogies here, but there are these are the most appropriate.

Most people are simply just chasing their tails and wasting a whole lot of time doing stuff that doesn't

really add to your bottom line.

A lot of these, I would have guessed all of them can be quickly dispensed with with if people only

be the next target ahead of time.

In other words, knowing your audience, since you have a clear profile of who your target audience

is, the next step is go to these different social media platforms and fund them there.

Believe it or not, whatever it is you are promoting, regardless of how esoteric, obscure or weird

a may be, there are already people on social media platforms talking about or showing interest in whatever

you are promoting.

I know it sounds crazy somewhere, but it's absolutely true.

Your job at a marketer is so fun, those audiences and these social media platforms.

The way to do this, of course, is to identify your business target audience.

Sadly, most marketers don't even bother with this.

Instead, they just look at the social media marketing as a single task of funding traffic.

That's the name of the game.

That's all there is to it.

If you want to be successful, you need to care about who your target audience is.

And believe me, this is not always easy.

You're going to run into a temptation of making educated guesses about who your target audience members

are.

Most of the time that doesn't work.

Thankfully, there's an easier way.

The more you take random shots in the dark, making all sorts of wild guesses, the more money and time

you will lose.

There is a shortcut here for your competitor.

Seriously, just fund them.

And let me tell you, regardless of how weird, historic or seemingly unknown your niche is to rule,

at least be one competitor on social media, fund the organization or business, and let me do your

niche and target audience research.

Will you see this?

They have already started and they are already speaking to your audience fund.

We are competitors are.

And look at our social media profiles, reverse engineer what who they are following, pay attention

to who they are targeting.

Look at how they categorize themselves.

In the most simplest terms, pay attention to the hashtags that you with our content.

These clues could be enough to give you an idea of where to start.

This way you get a head start.

You are not completely stuck in the dark and absolutely clueless as to what to do.

Instead, you have some of the objective tried and true information you could work vs pick your target

niche.

You have to remember that every business can be positioned in at least one of the two ways.

The bigger your niche, the more angles you will have at your disposal.

You can look at the different some segments of your niche.

You need to understand how this works because you might think you have a tiered niche.

But male may well turn out that there are many different layers or tires to that niche.

There might be different subject segment there.

You must have a clear understanding of what your niche is generally.

And the was subsegments exist within that larger niche.

Again, you can reverse engineer your competitor to take a stab at this.

Regardless, you need to do this.

You need to get this information now that you have an idea of what you are targeting.

These kids go to the different platforms like YouTube, Facebook, Twitter and the Pinterest.

Now look at whether these places had sizable content, areas of messages, areas like a Facebook page,

groups, Google, Google Communities and Twitter hashtags.

Pinterest pangbourne existing YouTube channels.

Pay attention to these places and see if your niche is a big enough.

Bungalow's those different platforms.

If you notice that a particular platform doesn't really feature time, much content for your specific

niche, this is a red flag.

The demand might not be easier to on.

That's my.

I'll be worth your while, on the other hand, if you see there's a lot of videos regarding the topics

they are going to heading, it might be a good sign.

But you need to do another level of analysis, pay attention to the number of competitors that you have.

If there seem to be a huge number of competitors fighting over the same niche, then this is going to

be a problem.

And if it turns out that there's a lot of content targeting your niche, but they are only produced

a handful of people organization and this is an encouraging sign.

Also, pay attention to how active your target audience members are.

Look at a calendar that's being shared regarding your niche.

Do you see a lot of engagement?

Do people share this stuff?

Is this hashtag quite prevalent?

Look for these and other objective indicators of activity.

When you wrap your mind around those indicator, then you should have a clear idea of whether you should

target or niche at a particular platform or whether you should be considering a platform altogether,

least for your needs indicators while you are doing reverse engineering and pay attention to how your

niche is indicated on platforms.

These involve the hashtags categories, keyword target labeling patterns and text.

Use these to do the analysis I described above.

Again, any neach.

These are some some niches.

So your goal here is to find a sub niche or a way of positioning your content so you don't run into

a ridiculous amount of competition.

You are still tapping into a sizable pool of demand, but you are not making things impossible for yourself

by running headlong into well entrenched professional competition competition.

You will probably need to keep experiencing with a different subnets until you find one that is promising

enough.