Original subtitles

I know this lecture is going to throw a lot of people off and people need to understand is one of the

major reasons why a lot of otherwise intelligent that experience of social media marketers fail to get

the results that they are looking for is the fact that they're using the wrong approach.

Their approach to social media marketing and the websites they are promoting is a one size fits all

approach.

Now, you don't need time.

You don't need me to explain to you why this is a bad idea.

It doesn't work in most areas of your life and it definitely doesn't work when it comes to social media

marketing.

You can now look at this project with a mindset that as long as you hold traffic from social media platform,

then you can use the exact same method and the exact same communication tactics, regardless of the

online entity of your business, your prompting you are promoting.

Since you were using content to develop a relationship on social media platform, this one size fits

all approach is even more.

I mean, it's a bad enough idea as it is, but if you were to use a condom, the base A in it gets more,

even worse.

The reality is that different business types of the required different content and publishing strategy.

You have to customize, modify and twic your particular content and publishing strategies on social

media to feel their start, a website you're trying to promote.

Now, there are a huge number of website Operation Algier.

In fact, there are too many.

I would want to say that only limit really is your imagination, but you work.

If you were to categorize those different website types into four forms, they will more or less fall

into the following publishing, e commerce or job shaping email list or traffic to sales.

Again, there are many variations out there, but if you were to look at the different types of business

out there, you can pretty much reduce them to the four types.

When you study is closely, you have a different race needs.

They have a different features that must be addressed, otherwise you're not going to get the results

you're looking for.

Unfortunately, a lot of a lot of the social media marketers who try to promote or block the exact same

way they would have tried to promote that drop shipping or e-commerce website.

Similarly, somebody who is essentially just try to sell their social media traffic is trying to do

content marketing like somebody with a block.

It doesn't work.

It doesn't make any sense.

The bottom line is obviously different strategies require different content types.

You must start with a type of online entity you are promoting.

You're promoting a product.

You have a website that use a lot of articles.

Do people contribute to content?

Well, you have a publishing website.

Do you have a drop online store?

Maybe you build it with a Shopify and then you use all the law to get a product from an express.

When people buy stuff from your storefront, your software, other material from an express, and then

you keep the differences, maybe you sell from your own inventory, it doesn't really matter.

You run an e-commerce Web site.

This is very different from a publishing business.

Similarly, if you make your money through your mailing list, you can now market it on social media

the same way as you would if you have an online store.

Again, different strategies require different content types.

What do you have available now that I've gotten you thinking about how special your physical website

target is, I need you to look at the different content type available to you.

Unique.

You need to think outside the box.

You need to look at all the available options out there and how you can create a content that is tailored

to you specific, that specific a type of entity here out the list of content types you can use or promote

the different online entities.

But your specific focus, and especially specialisation, should weigh more heavily on certain types

of content instead of others audio clips, slideshows, infographics, diagrams, Lockleys or video.

The bottom line is don't just sync links and really freaks me out.

It matters if it's really saddens me when I see a lot of other, less capable social media marketers

focus almost entirely on spreading their links.

They think that is in the game.

Well, yes, links are important.

I can see where they are coming from because when people click on the link this instant of traffic.

But you have to understand that depending on the type of a target site you're promoting, you will build

a tighter brand.

If you share different type of content in many situations, you probably will be better off sharing

ideas or infographics or diagramed.

Then if you are sharing Nakato links because people.

Bong bong with links every single day, you have to pay your dues, you have to become familiar enough

to your target audience members using these different content types for them to eventually trust you

enough to click on the link.

Unfortunately, a lot of people have this in reverse.

Start with the links.

And when they get desperate, they then use other types of content.

At that point, they are a day late and the bucks sure don't do that.

Is that use a deviation, a derivative account in the first and then play up the links?

Also, not all of these formats work with your particular type of website and will suggest that you

look at your competitors first and pay close attention to the type of content that they are currently

sharing.

What kind of format do the you as you share in motion picture calls, are they Focus of Family on video?

Do they have a special fondness for diagrams?

This is not a random this is the attorney telling you all you need to know about how to appeal to your

target audience members.

This is no time to be revolutionary and come up with something completely out of left field.

It's not going to work.

This is a reason why your competitors are not doing that at this point in the game.

You should focus on what everyone else is doing and reverse engineer your formats.

Once you have established a distinct brand, then you get to experiment with different format, different

ways of doing things, and possibly come up with something that is distinct to your brand.

But until and unless you reach that point, you need to focus first on reverse engineering, what everybody

is doing.

In other words, let them do your homework, focus on what they are doing right and build on only figure

out their areas for improvement and come up with a more compelling offer.

Pay attention to what they are not doing, avoiding those, because obviously it doesn't play.

I hope I've been clear here.

Make sure that you content your content types as well as your sharing strategy.

Feed the type of business a little bit on reverse engineering can definitely go a long way.