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I know this lecture is going to throw a lot of people off and people need to understand is one of the
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major reasons why a lot of otherwise intelligent that experience of social media marketers fail to get
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the results that they are looking for is the fact that they're using the wrong approach.
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Their approach to social media marketing and the websites they are promoting is a one size fits all
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approach.
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Now, you don't need time.
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You don't need me to explain to you why this is a bad idea.
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It doesn't work in most areas of your life and it definitely doesn't work when it comes to social media
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marketing.
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You can now look at this project with a mindset that as long as you hold traffic from social media platform,
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then you can use the exact same method and the exact same communication tactics, regardless of the
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online entity of your business, your prompting you are promoting.
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Since you were using content to develop a relationship on social media platform, this one size fits
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all approach is even more.
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I mean, it's a bad enough idea as it is, but if you were to use a condom, the base A in it gets more,
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even worse.
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The reality is that different business types of the required different content and publishing strategy.
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You have to customize, modify and twic your particular content and publishing strategies on social
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media to feel their start, a website you're trying to promote.
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Now, there are a huge number of website Operation Algier.
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In fact, there are too many.
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I would want to say that only limit really is your imagination, but you work.
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If you were to categorize those different website types into four forms, they will more or less fall
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into the following publishing, e commerce or job shaping email list or traffic to sales.
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Again, there are many variations out there, but if you were to look at the different types of business
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out there, you can pretty much reduce them to the four types.
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When you study is closely, you have a different race needs.
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They have a different features that must be addressed, otherwise you're not going to get the results
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you're looking for.
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Unfortunately, a lot of a lot of the social media marketers who try to promote or block the exact same
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way they would have tried to promote that drop shipping or e-commerce website.
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Similarly, somebody who is essentially just try to sell their social media traffic is trying to do
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content marketing like somebody with a block.
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It doesn't work.
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It doesn't make any sense.
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The bottom line is obviously different strategies require different content types.
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You must start with a type of online entity you are promoting.
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You're promoting a product.
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You have a website that use a lot of articles.
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Do people contribute to content?
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Well, you have a publishing website.
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Do you have a drop online store?
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Maybe you build it with a Shopify and then you use all the law to get a product from an express.
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When people buy stuff from your storefront, your software, other material from an express, and then
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you keep the differences, maybe you sell from your own inventory, it doesn't really matter.
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You run an e-commerce Web site.
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This is very different from a publishing business.
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Similarly, if you make your money through your mailing list, you can now market it on social media
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the same way as you would if you have an online store.
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Again, different strategies require different content types.
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What do you have available now that I've gotten you thinking about how special your physical website
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target is, I need you to look at the different content type available to you.
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Unique.
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You need to think outside the box.
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You need to look at all the available options out there and how you can create a content that is tailored
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to you specific, that specific a type of entity here out the list of content types you can use or promote
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the different online entities.
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But your specific focus, and especially specialisation, should weigh more heavily on certain types
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of content instead of others audio clips, slideshows, infographics, diagrams, Lockleys or video.
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The bottom line is don't just sync links and really freaks me out.
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It matters if it's really saddens me when I see a lot of other, less capable social media marketers
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focus almost entirely on spreading their links.
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They think that is in the game.
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Well, yes, links are important.
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I can see where they are coming from because when people click on the link this instant of traffic.
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But you have to understand that depending on the type of a target site you're promoting, you will build
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a tighter brand.
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If you share different type of content in many situations, you probably will be better off sharing
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ideas or infographics or diagramed.
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Then if you are sharing Nakato links because people.
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Bong bong with links every single day, you have to pay your dues, you have to become familiar enough
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to your target audience members using these different content types for them to eventually trust you
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enough to click on the link.
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Unfortunately, a lot of people have this in reverse.
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Start with the links.
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And when they get desperate, they then use other types of content.
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At that point, they are a day late and the bucks sure don't do that.
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Is that use a deviation, a derivative account in the first and then play up the links?
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Also, not all of these formats work with your particular type of website and will suggest that you
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look at your competitors first and pay close attention to the type of content that they are currently
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sharing.
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What kind of format do the you as you share in motion picture calls, are they Focus of Family on video?
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Do they have a special fondness for diagrams?
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This is not a random this is the attorney telling you all you need to know about how to appeal to your
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target audience members.
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This is no time to be revolutionary and come up with something completely out of left field.
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It's not going to work.
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This is a reason why your competitors are not doing that at this point in the game.
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You should focus on what everyone else is doing and reverse engineer your formats.
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Once you have established a distinct brand, then you get to experiment with different format, different
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ways of doing things, and possibly come up with something that is distinct to your brand.
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But until and unless you reach that point, you need to focus first on reverse engineering, what everybody
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is doing.
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In other words, let them do your homework, focus on what they are doing right and build on only figure
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out their areas for improvement and come up with a more compelling offer.
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Pay attention to what they are not doing, avoiding those, because obviously it doesn't play.
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I hope I've been clear here.
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Make sure that you content your content types as well as your sharing strategy.
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Feed the type of business a little bit on reverse engineering can definitely go a long way.
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