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These are the user uploaded subtitles that are being translated: 1 00:00:02,280 --> 00:00:08,370 At this point, you have no social media traffic into list of members, congratulations yourself, you 2 00:00:08,370 --> 00:00:14,610 managed to do something the vast majority of social media marketers cannot do or worse than don't even 3 00:00:14,610 --> 00:00:15,150 think about. 4 00:00:15,150 --> 00:00:16,950 It is quite an accomplishment. 5 00:00:17,160 --> 00:00:21,210 Unfortunately, even at this point is still too easy to drop the ball in. 6 00:00:21,210 --> 00:00:25,470 For a lot of people who have mailing lists, stay with one analyst. 7 00:00:25,620 --> 00:00:31,470 They think that as long as people wizards are smart who are making these, they are good. 8 00:00:31,860 --> 00:00:35,790 Well, at a certain level there are certain percentage of those. 9 00:00:35,790 --> 00:00:41,670 At least the members will buy affiliate products that you promote on your links are certain a fraction 10 00:00:41,670 --> 00:00:44,630 of your mailing list by your original product. 11 00:00:44,640 --> 00:00:49,130 Some may even visit their online store and buy more Chandab merchandise them. 12 00:00:49,590 --> 00:00:54,840 But the problem here is that if you accept this scenario, you're setting four cents on the dollar. 13 00:00:54,840 --> 00:00:55,650 You really are. 14 00:00:55,920 --> 00:01:02,910 Don't you want to maximize the value of all the hard work, focus and energy, energy you invested it 15 00:01:02,910 --> 00:01:03,780 in your winter. 16 00:01:04,140 --> 00:01:07,110 Wouldn't you want to maximize the return on effort? 17 00:01:07,350 --> 00:01:12,540 If you want to get maximum return from your mailing list, you have to sell your list at differently. 18 00:01:12,660 --> 00:01:15,300 These are really no two ways about it. 19 00:01:15,570 --> 00:01:21,150 Every other approach would lead to at best, mediocre results and worse, no result. 20 00:01:21,150 --> 00:01:26,970 Al Qaeda filing keeps in mind no one use different content in your list. 21 00:01:27,300 --> 00:01:32,370 When people draw your mailing list, chances are they drew on that because they get exposed to some 22 00:01:32,370 --> 00:01:33,150 of your accountant. 23 00:01:33,390 --> 00:01:35,180 They already know what you're talking about. 24 00:01:35,180 --> 00:01:37,680 It already familiar with the quantity of your content. 25 00:01:37,950 --> 00:01:40,230 They understand the same that you focus on. 26 00:01:40,320 --> 00:01:45,890 That's why it doesn't make any sense for you to feature the same exact content on your list. 27 00:01:46,230 --> 00:01:52,260 SR1 you may take some changes, you might change the title, you may even switch things around. 28 00:01:52,440 --> 00:01:53,840 But people are not done. 29 00:01:54,090 --> 00:02:00,160 So you can see right through that, you can see that you are recycling content and the them stuff that 30 00:02:00,180 --> 00:02:01,730 they have probably seen before. 31 00:02:02,160 --> 00:02:05,010 Do you think this kind of practice builds confidence? 32 00:02:05,310 --> 00:02:08,580 Do you believe that doing things this way will be the trust? 33 00:02:08,590 --> 00:02:09,690 Of course not. 34 00:02:09,930 --> 00:02:11,640 You have to use different content. 35 00:02:12,000 --> 00:02:13,920 What kind of content will you have to use? 36 00:02:13,950 --> 00:02:19,950 Well, first of all, you already know what you most of popular pieces of content are star with this. 37 00:02:20,280 --> 00:02:22,670 No, I'm not talking about republishing them. 38 00:02:22,680 --> 00:02:26,470 I'm talking about analyzing them and seeing where the gaps are. 39 00:02:26,690 --> 00:02:29,430 Are there any questions are left unanswered? 40 00:02:29,430 --> 00:02:35,520 Are there any questions that were raised about the answers that you gave in those Povero pieces of content? 41 00:02:36,540 --> 00:02:44,430 These will be enough to get your mind going as to as to the mind of finding finely tuned, high value 42 00:02:44,430 --> 00:02:46,410 content that you're going to be sharing. 43 00:02:46,410 --> 00:02:47,280 I'm your least. 44 00:02:47,610 --> 00:02:52,950 Remember your updates on the ultimata work to Yardley's, the members Srour. 45 00:02:53,100 --> 00:02:57,900 You may have a position in your scripts page to revert to subscriber with a premium. 46 00:02:58,050 --> 00:03:03,060 The W8 downloads that chromeo, they really have no other incentive to keep reading your email. 47 00:03:03,060 --> 00:03:04,260 Do you see how that works? 48 00:03:04,560 --> 00:03:09,600 So do yourself a big favor and make sure that update count on the U.S. is a reward. 49 00:03:09,840 --> 00:03:14,190 That's how you get people to open your emails and return maturer over and over again. 50 00:03:14,580 --> 00:03:16,620 Reward them for being on your list. 51 00:03:16,950 --> 00:03:19,200 Don't drop your guard or don't take it easy. 52 00:03:19,200 --> 00:03:21,780 Don't give in to the laziness. 53 00:03:21,780 --> 00:03:23,850 That's your time to rise and shine. 54 00:03:24,060 --> 00:03:28,260 Everything else that happened before this was just a dress rehearsal. 55 00:03:28,530 --> 00:03:29,040 That's it. 56 00:03:29,100 --> 00:03:31,800 That's where the rubber meets the road. 57 00:03:31,800 --> 00:03:35,700 And then your better perform use the premium content. 58 00:03:35,910 --> 00:03:40,800 If you really want to hit the ball out of the park with your mailing list, send updates and really 59 00:03:40,800 --> 00:03:42,960 highlight how original the come to it. 60 00:03:43,200 --> 00:03:50,380 How do you do this to social proof or a case study, a test testimonial or people who have taken you 61 00:03:50,380 --> 00:03:56,710 or otherwise or who experience that certain things that you talk about when people read these stories, 62 00:03:56,730 --> 00:03:59,130 it cannot help but be engaged. 63 00:03:59,380 --> 00:04:03,990 They cannot help because but be absorbed into the narrative. 64 00:04:04,530 --> 00:04:12,120 These people sharing their testimonies are real flesh and blood human beings with a real problem that 65 00:04:12,120 --> 00:04:13,980 your reader will relate to. 66 00:04:14,970 --> 00:04:19,410 This is the kind of compelling content that will take your lives to a whole other level. 67 00:04:19,770 --> 00:04:23,730 Why most of your competitors are just recycling their stuff schraub. 68 00:04:23,760 --> 00:04:29,340 They are recycling their best stuff because the material is a tried and proven, but they're not really 69 00:04:29,340 --> 00:04:30,960 distinguishing themselves. 70 00:04:31,050 --> 00:04:33,840 They're not really doing their brand any favors. 71 00:04:34,140 --> 00:04:38,700 By taking the easy way out, you have to commit to doing things differently. 72 00:04:38,700 --> 00:04:41,490 This is how you build your loyalty around your content. 73 00:04:41,910 --> 00:04:48,150 Remember, when you're running a mailing list, your content is composed of emails you send up no more, 74 00:04:48,150 --> 00:04:48,810 no less. 75 00:04:49,560 --> 00:04:52,440 Numerously is Afsal Afzal Afsal. 76 00:04:52,440 --> 00:04:54,150 I can't say that we're upset enough. 77 00:04:54,150 --> 00:04:56,550 If you want your list to make money, you have to. 78 00:04:56,550 --> 00:04:58,650 Opsahl now you don't have to be a hero. 79 00:04:58,650 --> 00:05:00,060 You don't have to overdo this. 80 00:05:00,330 --> 00:05:01,470 You don't have to come all. 81 00:05:01,760 --> 00:05:08,690 Some sort of a few superhuman salesmen, if you are like most people, you know how annoying pushy salesmen 82 00:05:08,690 --> 00:05:10,580 are, you probably will push away. 83 00:05:11,240 --> 00:05:14,970 You will probably take them out on the unsubscribe. 84 00:05:14,990 --> 00:05:16,370 I can't say I blame you. 85 00:05:16,380 --> 00:05:20,090 That's how most normal people respond to pushy salesmen. 86 00:05:20,270 --> 00:05:26,000 But by upswell, I'm just telling you to send the content to highlight a problem and a solution. 87 00:05:26,180 --> 00:05:26,690 That's all. 88 00:05:26,690 --> 00:05:33,170 I'll, if you will, remind people of their range of problems and if you remind them of certain solutions 89 00:05:33,170 --> 00:05:33,680 to them. 90 00:05:34,100 --> 00:05:41,690 And of course, you just like with most things in life, there are good solutions and even better ones. 91 00:05:41,720 --> 00:05:48,320 Your job is to send email updates that get people excited about finding a solution and laying out common 92 00:05:48,320 --> 00:05:53,060 solutions that are good, but not the best when you are doing here. 93 00:05:53,060 --> 00:05:53,780 When you are doing. 94 00:05:53,810 --> 00:06:00,470 Here is your drawing their attention to the very best solution to their problem with Evera of social 95 00:06:00,470 --> 00:06:01,730 media marketing milanes. 96 00:06:01,970 --> 00:06:07,580 You can tell people that creating picture calls and videos from pictures is a great solution to the 97 00:06:07,580 --> 00:06:09,410 original content it needs. 98 00:06:10,370 --> 00:06:15,890 But an even better solution will be to automate these materials where people just click on the image 99 00:06:15,890 --> 00:06:18,230 and all of a sudden a video is created. 100 00:06:18,470 --> 00:06:24,560 It saves a tremendous amount of time, effort, energy and the most importantly, the creative video 101 00:06:24,710 --> 00:06:28,490 will then automatically be uploaded to their social media accounts. 102 00:06:29,420 --> 00:06:34,500 That's the kind of distinction we don't know good enough solutions and the obvious, a superior solution. 103 00:06:34,760 --> 00:06:37,300 That's how you have sent people to your knees. 104 00:06:37,550 --> 00:06:39,060 You're still providing value. 105 00:06:39,080 --> 00:06:40,910 You're still answering their question. 106 00:06:40,910 --> 00:06:44,810 You're still addressing their needs, but you're laying out a range of options. 107 00:06:45,230 --> 00:06:51,350 They can try to do things on their own or try to do things the way most people handle the problem or 108 00:06:51,350 --> 00:06:52,640 they can try something else. 109 00:06:52,880 --> 00:06:58,190 When they look at something else, that's when you sell your Affinia products, your original product 110 00:06:58,310 --> 00:06:59,240 or your service. 111 00:06:59,360 --> 00:07:05,690 Regardless of how you do it, you need to sell, sell, sell and wish I could tell you that this was 112 00:07:05,690 --> 00:07:06,110 easy. 113 00:07:06,290 --> 00:07:11,300 I wish I could tell you that this is a just a simple matter of laying out some alternatives and then 114 00:07:11,330 --> 00:07:13,310 playing up the best solution. 115 00:07:13,640 --> 00:07:18,020 The best solution, of course, pays you a commission and you make money off each sale. 116 00:07:18,380 --> 00:07:20,330 Unfortunately, it's not that easy. 117 00:07:20,330 --> 00:07:21,470 It's not that simple. 118 00:07:21,480 --> 00:07:22,250 Here's a reason. 119 00:07:22,490 --> 00:07:27,220 When people drawn your lives, they actually have a different motivation. 120 00:07:27,230 --> 00:07:31,160 Some people are there because they just want to get a freebie. 121 00:07:31,520 --> 00:07:34,070 So but they are too lazy to unsubscribe. 122 00:07:34,160 --> 00:07:35,930 You cannot really get rid of those. 123 00:07:36,380 --> 00:07:39,470 These people don't open your emails. 124 00:07:39,470 --> 00:07:42,590 They cannot be bothered with reading your email to delete. 125 00:07:42,590 --> 00:07:44,270 Don't do your much good. 126 00:07:44,270 --> 00:07:50,720 In fact, they can harm you because if there's enough of these least squatting on your list, your mailing 127 00:07:50,720 --> 00:07:57,260 list provider charge you more money and end of every month, you have to actively filter your least 128 00:07:57,770 --> 00:08:01,820 open open-faced so you can get rid of these individuals again. 129 00:08:01,820 --> 00:08:06,320 You cannot eliminate them entirely, but you can minimize their numbers. 130 00:08:06,560 --> 00:08:12,620 Other people aren't initially excited about your lives, but for some reason they stopped reading your 131 00:08:12,650 --> 00:08:13,130 email. 132 00:08:13,730 --> 00:08:18,830 Even others constantly check your emails and the real love what you have to share. 133 00:08:18,980 --> 00:08:23,860 But the problem is they feel that your premium offers are simply too expensive. 134 00:08:24,350 --> 00:08:27,950 Now, let me clue you in one secret. 135 00:08:27,980 --> 00:08:35,230 When somebody tells you that whatever your offering is, too expensive or too uncomfortable, that unaffordable 136 00:08:35,330 --> 00:08:40,610 debts they are really trying to say is you haven't sold them yet. 137 00:08:40,610 --> 00:08:41,330 I'll turn today. 138 00:08:41,450 --> 00:08:44,300 You haven't completely filtered them yet. 139 00:08:44,510 --> 00:08:49,160 Either they're not motivated enough or you do not give them enough reasons to be moderate. 140 00:08:49,580 --> 00:08:51,950 Regardless, they're still on the fence. 141 00:08:51,950 --> 00:08:55,990 You need to push them off the fence as a salesperson. 142 00:08:56,330 --> 00:09:01,130 Know this because the big scheme of things, there's no such thing as unaffordable. 143 00:09:01,370 --> 00:09:07,490 If you talk to somebody that you convince that person they absolutely need to buy your product. 144 00:09:07,850 --> 00:09:13,040 There are really no difference between ten dollars product and that one thousand dollar product. 145 00:09:13,280 --> 00:09:18,380 They will get the product because you have an elevated that their perception of that product to the 146 00:09:18,380 --> 00:09:19,490 rim of the need. 147 00:09:19,580 --> 00:09:22,040 People take care of their needs first. 148 00:09:22,430 --> 00:09:25,450 Their lungs are often left on the back burner. 149 00:09:25,490 --> 00:09:26,930 I hope you understand this. 150 00:09:27,050 --> 00:09:33,290 I hope will you get this is not because you're a Philly product is too expensive in absolute terms. 151 00:09:33,290 --> 00:09:40,250 Instead, it's because you have failed to either qualify the prospect or make your case. 152 00:09:40,550 --> 00:09:44,660 This is a why simply upselling by itself is not going to work. 153 00:09:44,750 --> 00:09:47,630 You have to take the next step, which I'm not. 154 00:09:47,630 --> 00:09:52,880 I'm going to describe below user one dollar at least a future investor. 155 00:09:52,910 --> 00:09:58,370 You have the future Yardley's members into two groups, interest the people and interest the people 156 00:09:58,370 --> 00:09:58,970 who buy. 157 00:09:59,270 --> 00:10:01,400 These are two totally different group of. 158 00:10:01,920 --> 00:10:08,400 Groups of people now please understand that just because people open your email religiously, it doesn't 159 00:10:08,400 --> 00:10:11,070 necessarily mean that they would buy from you. 160 00:10:11,100 --> 00:10:16,510 Like I said about maybe you did not present your case properly. 161 00:10:16,530 --> 00:10:17,190 Maybe you did. 162 00:10:17,200 --> 00:10:19,070 Now, qualified, qualified. 163 00:10:19,140 --> 00:10:26,340 I'm probably the one on list filtration technique that I'm going to teach you, enable you to filter 164 00:10:26,340 --> 00:10:34,110 your earliest members properly when what you would do is instead of trying to sell people to nineteen 165 00:10:34,650 --> 00:10:40,670 nineteen dollars and ninety five point thirty four dollars and ninety five or three hundred forty nine 166 00:10:41,490 --> 00:10:46,590 or any other, a similar price of product, everything that you're going to sell on your generalise 167 00:10:46,740 --> 00:10:49,670 will be price of one dollar, no more, no less. 168 00:10:50,520 --> 00:10:53,040 But generally I'm talking about at least four people. 169 00:10:53,040 --> 00:10:55,800 Husar to your manatee's lease goes up. 170 00:10:56,010 --> 00:10:57,600 This is a Yorty for the lease. 171 00:10:57,600 --> 00:11:01,080 I want you to treat this as generous as you're starting this. 172 00:11:01,320 --> 00:11:08,370 This is kind of like the wasta, unfiltered general mass of people who are interested in your content 173 00:11:08,370 --> 00:11:09,180 in your brand. 174 00:11:09,510 --> 00:11:16,110 When you observe people using the one dollar offers, you enable people to segregate themselves based 175 00:11:16,110 --> 00:11:17,190 on their motivation. 176 00:11:17,700 --> 00:11:21,120 These are people who are motivated enough to spend the one dollar. 177 00:11:21,240 --> 00:11:26,490 In other words, they see the value in your content and they are willing to put their money where their 178 00:11:26,490 --> 00:11:27,140 mouth is. 179 00:11:27,510 --> 00:11:29,160 Now, here is a secret. 180 00:11:29,160 --> 00:11:34,500 They're really very little distance between paying one dollar for something and paying one hundred dollars 181 00:11:34,620 --> 00:11:35,340 for something. 182 00:11:35,610 --> 00:11:39,270 That is a lesson I learned the first hand when I first saw tragedies. 183 00:11:39,270 --> 00:11:44,490 I saw the only people that will get on my dollar list, cheap cheapskates. 184 00:11:44,760 --> 00:11:45,690 They are MHAs. 185 00:11:45,690 --> 00:11:50,160 And in the back of my mind I saw that they're just not going to buy big ticket items. 186 00:11:50,190 --> 00:11:52,140 Boy, was that proven wrong. 187 00:11:52,170 --> 00:11:58,320 If somebody is able to psychological hurdle the distance between zero on one, they can given enough 188 00:11:58,320 --> 00:11:59,610 exposure in the novel. 189 00:11:59,610 --> 00:12:00,930 Kamden Perlow. 190 00:12:00,930 --> 00:12:07,500 The difference between the one on the one hundred dollars this is a not a is not a speculation I see 191 00:12:07,560 --> 00:12:10,260 is all the time with my own two eyes. 192 00:12:10,740 --> 00:12:13,410 Your job is the future of your generalist. 193 00:12:13,410 --> 00:12:18,930 You're basically telling people when you run this one dollar offers to prove to you whether they're 194 00:12:18,930 --> 00:12:21,380 just interested or truly interested. 195 00:12:21,510 --> 00:12:24,660 This is a self aggregating mechanism. 196 00:12:24,660 --> 00:12:25,110 Use it. 197 00:12:25,210 --> 00:12:29,850 People sign for your generalists are interested in quality content. 198 00:12:30,420 --> 00:12:32,380 That's just what they are there for. 199 00:12:32,380 --> 00:12:36,300 But only a fraction of them actually be willing to pay money. 200 00:12:36,540 --> 00:12:42,600 You make your money off this GOEDEN fraction you use are biosolids to make real money again, you have 201 00:12:42,600 --> 00:12:44,460 to sell to Yardley's differently. 202 00:12:44,760 --> 00:12:48,120 This applies to your two types of Manley's as well. 203 00:12:48,390 --> 00:12:54,510 You generalist, they get quality, quality information that is distinctive, like social proof and 204 00:12:54,510 --> 00:12:57,450 the case studies along with afsal messages. 205 00:12:57,810 --> 00:13:03,360 Your is, on the other hand, gets more in-depth material with a higher value ourselves. 206 00:13:04,230 --> 00:13:10,560 Again, if somebody is willing to go from zero to one, you have a tremendous opportunity to get that 207 00:13:10,560 --> 00:13:15,990 person to go from one to one hundred and one sudden whatever amount you want. 208 00:13:16,530 --> 00:13:22,050 Now, keep in mind that the higher the dollar value to lower the conversion rate, but you get a point. 209 00:13:22,290 --> 00:13:28,680 You have to get people to segregate themselves based on their willingness, willingness and eagerness 210 00:13:28,680 --> 00:13:29,310 to buy. 211 00:13:29,310 --> 00:13:32,880 In essence, one dollar is essentially fraction free. 212 00:13:33,150 --> 00:13:33,900 This these. 213 00:13:35,530 --> 00:13:38,020 Filtration measure works like a charm. 21046

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