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These are the user uploaded subtitles that are being translated: 1 00:00:01,430 --> 00:00:08,000 Before I go into content sharing automation, I want to highlight one other important reason why you 2 00:00:08,000 --> 00:00:10,010 should repurpose your content. 3 00:00:10,370 --> 00:00:16,670 If your audience members keep seeing that you talk about the same stuff over and over again, chances 4 00:00:16,670 --> 00:00:17,900 are you will lose them. 5 00:00:18,200 --> 00:00:19,730 People want to hear new stuff. 6 00:00:19,760 --> 00:00:23,860 People want you to explore other reality, the needs of set of theirs. 7 00:00:24,200 --> 00:00:28,760 They don't want you to basically keep recycling the same stuff over and over again. 8 00:00:28,790 --> 00:00:35,360 Unfortunately, that is precisely that kind of a risk you're running if you simply focus on giving people 9 00:00:35,360 --> 00:00:41,080 more of the same successful stuff, you know that a particular account in the SIM works, you know, 10 00:00:41,090 --> 00:00:42,520 I guess a lot of engagement. 11 00:00:42,530 --> 00:00:49,010 You know, that it draws a lot of clicks is perfectly natural for you to want to keep recycling the 12 00:00:49,020 --> 00:00:49,660 same thing. 13 00:00:49,970 --> 00:00:50,710 Don't do it. 14 00:00:51,230 --> 00:00:55,610 Focus on the at best way to present the scene and stick with that. 15 00:00:55,760 --> 00:01:00,410 Just do it a few times, but focus more on repurposing this way. 16 00:01:00,410 --> 00:01:05,390 When people get into contact with your content, they can see that you're talking about something that 17 00:01:05,390 --> 00:01:06,410 appears to them. 18 00:01:06,710 --> 00:01:09,740 But in different formats, they're more likely to pay attention. 19 00:01:09,750 --> 00:01:11,780 They're more likely to click through. 20 00:01:11,840 --> 00:01:13,430 They're more likely to share. 21 00:01:13,820 --> 00:01:19,970 Keep this in mind when it comes to repurposing, don't think that Chappe Lecture 11 is a completely 22 00:01:19,970 --> 00:01:21,840 optional edit. 23 00:01:22,160 --> 00:01:28,730 We want you are a social media feeds to consist of highly successful content as much as possible. 24 00:01:29,120 --> 00:01:35,830 It really will be a shame to figure out what works only for you to get lazy and just focus on text content. 25 00:01:36,020 --> 00:01:39,770 I'm sorry to say that, but tax content can only take you so far. 26 00:01:40,130 --> 00:01:45,230 Which brings me to the content sharing automation, since you're going to be sharing a lot of content 27 00:01:45,320 --> 00:01:51,470 and much of this content being search party as well as original and repurpose the content, you're probably 28 00:01:51,470 --> 00:01:55,700 going to have your hands full if you decide to do this manually. 29 00:01:55,880 --> 00:02:01,490 First of all, since you're going to be covering many different platforms and sharing different formats 30 00:02:01,610 --> 00:02:06,380 on those platforms, you have a lot of forms to fill out and over and over again. 31 00:02:06,390 --> 00:02:14,570 Sure, you may have a created account one for each of those platforms, but some of those places require 32 00:02:14,570 --> 00:02:17,540 you to fill in forms, posting on Facebook. 33 00:02:17,540 --> 00:02:20,060 You will fill forms filling in. 34 00:02:20,060 --> 00:02:24,920 If you really don't have those much content to share, this could be very manageable. 35 00:02:25,670 --> 00:02:32,030 But if you are looking to maximize your visibility by publishing your social media account of several 36 00:02:32,030 --> 00:02:33,920 times a day, you need to automate. 37 00:02:34,100 --> 00:02:40,160 Unfortunately, simply plugging information into content publishing tools is not going to do your and 38 00:02:40,160 --> 00:02:40,730 much good. 39 00:02:40,790 --> 00:02:44,600 You have to know when to publish, believe it or not. 40 00:02:44,600 --> 00:02:49,400 And whilst the majority of our target audience members check their Facebook, Twitter, Pinterest or 41 00:02:49,790 --> 00:02:56,540 YouTube accounts within a certain block of time, every single day posts outside a block of time, you 42 00:02:56,540 --> 00:03:00,350 miss the eyeballs of the vast majority of audience members. 43 00:03:00,680 --> 00:03:02,510 Sounds good so far, right? 44 00:03:02,750 --> 00:03:04,220 Well, here's a problem. 45 00:03:04,400 --> 00:03:07,240 Different audiences have a different time preferences. 46 00:03:07,340 --> 00:03:08,240 How would you know? 47 00:03:08,240 --> 00:03:11,540 This is no experimentation comes in first. 48 00:03:11,540 --> 00:03:17,200 You're going to have to share your content randomly at different times of the day as much as possible. 49 00:03:17,220 --> 00:03:17,470 Sure. 50 00:03:17,510 --> 00:03:18,560 Come every hour. 51 00:03:18,650 --> 00:03:24,770 Said you can't automation tools to publish every are like this one for about a week or two after an 52 00:03:24,770 --> 00:03:26,870 experimental period is over. 53 00:03:26,870 --> 00:03:29,540 Check your stats, Facebook incisively. 54 00:03:29,540 --> 00:03:36,140 And I'm gonna tell you when most of our page fans check on your content armed with this information, 55 00:03:36,140 --> 00:03:42,290 and they will set up your automated software to publish your content, you know, classer to fit those 56 00:03:42,290 --> 00:03:43,220 optimal times. 57 00:03:43,340 --> 00:03:49,130 For example, in the experimental stage, you're publishing one piece of content area that's twenty 58 00:03:49,130 --> 00:03:53,090 four pieces of content to spread out over a full 24 hours. 59 00:03:53,540 --> 00:03:59,180 After you check the Facebook inside, it turns out that eighty percent of your content reviews actually 60 00:03:59,180 --> 00:04:02,390 take place between eight a.m. to five PM. 61 00:04:02,690 --> 00:04:08,600 You then take those twenty four poses and compress them within the eight a.m. to five p.m. window. 62 00:04:08,750 --> 00:04:10,910 This is how you publish in concert. 63 00:04:11,270 --> 00:04:13,960 Forget a time blocks outside of that time frame. 64 00:04:14,000 --> 00:04:18,950 This way you maximize your chances of the right eyeballs seeing your content. 65 00:04:19,370 --> 00:04:24,860 Special note for Twitter if we're going to be publishing on Twitter, republished your content many 66 00:04:24,860 --> 00:04:27,680 times during the day at the most optimal time frame. 67 00:04:28,130 --> 00:04:28,970 Facebook is. 68 00:04:28,970 --> 00:04:33,710 I already told you that your content is being wheeled within a specific time frame. 69 00:04:34,130 --> 00:04:38,930 Chances are your Twitter fans have the same social media routine basis. 70 00:04:39,320 --> 00:04:40,670 Stick to that time frame. 71 00:04:40,970 --> 00:04:46,580 Now, here's a secret set out for all the media to count in publishing tools to tweet out your best 72 00:04:46,590 --> 00:04:49,220 account and many times during that time frame. 73 00:04:49,280 --> 00:04:51,770 But you also have to rotate the different hashtags. 74 00:04:52,160 --> 00:04:55,280 This way you can reach different people looking for hashtag. 75 00:04:55,400 --> 00:05:00,650 They are related to different subsegments of your niche special knows for. 76 00:05:00,740 --> 00:05:06,370 Facebook, when published on Facebook, don't hesitate to publish original content that you have published 77 00:05:06,390 --> 00:05:15,770 before, tried it a way to publish only what it is that you could semih and and schedule this publishing 78 00:05:16,190 --> 00:05:20,430 success content in between high quality curated content. 79 00:05:20,450 --> 00:05:23,750 This way, people get more exposure to your best content. 80 00:05:23,990 --> 00:05:29,540 Once they click through, you get yet another chance to recruit them on your mailing list. 81 00:05:29,570 --> 00:05:34,250 Remember, when you share high quality third party content, you're not going to get traffic. 82 00:05:34,280 --> 00:05:40,740 Your credibility and you're not going are getting potential leads to members to your squid's page. 83 00:05:41,120 --> 00:05:42,830 This is just not happening. 84 00:05:43,040 --> 00:05:48,170 When you share your own original content, you get a chance to recruit them to your squid's page. 85 00:05:48,680 --> 00:05:50,420 Keep that distinction in mind. 86 00:05:50,430 --> 00:05:57,860 This is the reason why you should republish your most accessible, successful content by interspersing 87 00:05:57,860 --> 00:06:00,590 it with top related to creative content. 8969

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