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Before I go into content sharing automation, I want to highlight one other important reason why you
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should repurpose your content.
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If your audience members keep seeing that you talk about the same stuff over and over again, chances
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are you will lose them.
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People want to hear new stuff.
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People want you to explore other reality, the needs of set of theirs.
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They don't want you to basically keep recycling the same stuff over and over again.
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Unfortunately, that is precisely that kind of a risk you're running if you simply focus on giving people
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more of the same successful stuff, you know that a particular account in the SIM works, you know,
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I guess a lot of engagement.
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You know, that it draws a lot of clicks is perfectly natural for you to want to keep recycling the
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same thing.
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Don't do it.
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Focus on the at best way to present the scene and stick with that.
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Just do it a few times, but focus more on repurposing this way.
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When people get into contact with your content, they can see that you're talking about something that
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appears to them.
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But in different formats, they're more likely to pay attention.
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They're more likely to click through.
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They're more likely to share.
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Keep this in mind when it comes to repurposing, don't think that Chappe Lecture 11 is a completely
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optional edit.
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We want you are a social media feeds to consist of highly successful content as much as possible.
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It really will be a shame to figure out what works only for you to get lazy and just focus on text content.
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I'm sorry to say that, but tax content can only take you so far.
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Which brings me to the content sharing automation, since you're going to be sharing a lot of content
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and much of this content being search party as well as original and repurpose the content, you're probably
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going to have your hands full if you decide to do this manually.
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First of all, since you're going to be covering many different platforms and sharing different formats
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on those platforms, you have a lot of forms to fill out and over and over again.
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Sure, you may have a created account one for each of those platforms, but some of those places require
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you to fill in forms, posting on Facebook.
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You will fill forms filling in.
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If you really don't have those much content to share, this could be very manageable.
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But if you are looking to maximize your visibility by publishing your social media account of several
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times a day, you need to automate.
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Unfortunately, simply plugging information into content publishing tools is not going to do your and
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much good.
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You have to know when to publish, believe it or not.
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And whilst the majority of our target audience members check their Facebook, Twitter, Pinterest or
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YouTube accounts within a certain block of time, every single day posts outside a block of time, you
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miss the eyeballs of the vast majority of audience members.
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Sounds good so far, right?
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Well, here's a problem.
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Different audiences have a different time preferences.
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How would you know?
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This is no experimentation comes in first.
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You're going to have to share your content randomly at different times of the day as much as possible.
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Sure.
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Come every hour.
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Said you can't automation tools to publish every are like this one for about a week or two after an
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experimental period is over.
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Check your stats, Facebook incisively.
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And I'm gonna tell you when most of our page fans check on your content armed with this information,
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and they will set up your automated software to publish your content, you know, classer to fit those
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optimal times.
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For example, in the experimental stage, you're publishing one piece of content area that's twenty
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four pieces of content to spread out over a full 24 hours.
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After you check the Facebook inside, it turns out that eighty percent of your content reviews actually
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take place between eight a.m. to five PM.
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You then take those twenty four poses and compress them within the eight a.m. to five p.m. window.
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This is how you publish in concert.
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Forget a time blocks outside of that time frame.
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This way you maximize your chances of the right eyeballs seeing your content.
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Special note for Twitter if we're going to be publishing on Twitter, republished your content many
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times during the day at the most optimal time frame.
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Facebook is.
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I already told you that your content is being wheeled within a specific time frame.
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Chances are your Twitter fans have the same social media routine basis.
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Stick to that time frame.
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Now, here's a secret set out for all the media to count in publishing tools to tweet out your best
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account and many times during that time frame.
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But you also have to rotate the different hashtags.
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This way you can reach different people looking for hashtag.
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They are related to different subsegments of your niche special knows for.
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Facebook, when published on Facebook, don't hesitate to publish original content that you have published
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before, tried it a way to publish only what it is that you could semih and and schedule this publishing
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success content in between high quality curated content.
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This way, people get more exposure to your best content.
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Once they click through, you get yet another chance to recruit them on your mailing list.
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Remember, when you share high quality third party content, you're not going to get traffic.
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Your credibility and you're not going are getting potential leads to members to your squid's page.
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This is just not happening.
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When you share your own original content, you get a chance to recruit them to your squid's page.
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Keep that distinction in mind.
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This is the reason why you should republish your most accessible, successful content by interspersing
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it with top related to creative content.
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