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These are the user uploaded subtitles that are being translated: 1 00:00:01,540 --> 00:00:07,860 I have already described in this in their earlier lecture, but this topic is so important that it deserves 2 00:00:07,900 --> 00:00:10,050 its own stand alone lecture. 3 00:00:10,360 --> 00:00:16,030 When you create original content for your blog or Web site, you already know that this content has 4 00:00:16,030 --> 00:00:18,010 some sort of traction in your niche. 5 00:00:18,220 --> 00:00:24,060 You already know that it's a significant amount of demand for this particular type of content. 6 00:00:24,490 --> 00:00:31,270 Not only did you base your decision on the social signals of your reverse engineered combat competitors 7 00:00:31,270 --> 00:00:37,220 content, but you're also picking out content that is based on your own statistic. 8 00:00:37,240 --> 00:00:42,190 In other words, you're basing your best of content untried and unproven material. 9 00:00:42,560 --> 00:00:44,220 You're not taking shots in the dark. 10 00:00:44,230 --> 00:00:46,180 You're not taking the wild guesses. 11 00:00:46,480 --> 00:00:52,570 You're not crossing your fingers and hoping that something sticks is that you have based their decisions 12 00:00:52,570 --> 00:00:53,960 on what actually works. 13 00:00:54,340 --> 00:00:55,260 Congratulations. 14 00:00:55,360 --> 00:01:00,580 But you should have stop here once you have a notice that this company really performed based on the 15 00:01:00,580 --> 00:01:07,030 amount of clicks as well as a social media engagement it gets, the next step is to repurpose that content, 16 00:01:07,300 --> 00:01:13,270 turns them into other types of content, and then recharge them on platforms that specialize in those 17 00:01:13,270 --> 00:01:14,170 content to type. 18 00:01:14,530 --> 00:01:20,530 For example, if your blog post is getting a lot of Ritwik and it clicks, you might want to start the 19 00:01:20,530 --> 00:01:22,140 blog post into questions. 20 00:01:22,180 --> 00:01:28,470 This isn't all that hard because if you look at any time Volkman, it consists of answers to questions. 21 00:01:28,960 --> 00:01:31,890 This question might not be too obvious. 22 00:01:32,170 --> 00:01:37,930 The question might not be plainly stated, but a condom is meant to address certain concern. 23 00:01:38,320 --> 00:01:41,710 These concerns are to be rewarded into questions. 24 00:01:42,190 --> 00:01:46,710 Strib, your most powerful and best performing content into a series of questions. 25 00:01:47,020 --> 00:01:53,980 Each question, then, is a link to the article or blog post that answers Twisties and the pair them 26 00:01:54,010 --> 00:01:55,780 with a neutral submissively hashtags. 27 00:01:56,110 --> 00:02:01,510 By using automation tools, you can rotate at different questions that essentially promote the same 28 00:02:01,510 --> 00:02:02,320 piece of content. 29 00:02:02,440 --> 00:02:08,320 Since you are rotating hashtags, there's a big, high chance that different people looking for different 30 00:02:08,320 --> 00:02:13,660 segments of your niche will become aware of your tweet, or possibly soon. 31 00:02:13,870 --> 00:02:19,510 Another thing you can do is to return your articles into SlideShare slideshows. 32 00:02:19,510 --> 00:02:25,660 Each article bring to mind many different mental images come up with a different picture for each of 33 00:02:25,660 --> 00:02:32,630 the topics raised by your article and create a single slideshow using PowerPoint share. 34 00:02:32,720 --> 00:02:34,990 These are one presentation on SlideShare. 35 00:02:35,380 --> 00:02:39,760 You can also use other tools to create a video from your slide show. 36 00:02:39,760 --> 00:02:41,980 Once you have a crazy disease, we do. 37 00:02:42,220 --> 00:02:44,450 You get obviously Shazam on YouTube. 38 00:02:44,610 --> 00:02:50,290 Alternatively, you can look through the issues you raise in your blog post and turn them into info. 39 00:02:50,290 --> 00:02:57,600 Graphic infographics, essentially strike down graphic forms or articles, a blog post. 40 00:02:57,850 --> 00:03:03,910 They focus on the most important points you raise and make them easier to understand for the views of 41 00:03:03,910 --> 00:03:08,660 by converting them into pictures, shirtless infographics on Pinterest. 42 00:03:08,740 --> 00:03:14,500 Finally, you should make sure that all your blog posts or articles have a nice Heider picture. 43 00:03:14,620 --> 00:03:15,190 This way. 44 00:03:15,310 --> 00:03:18,640 When you load a link on Facebook, a nice previa will show up. 45 00:03:18,640 --> 00:03:23,170 We show up, it grabs eyeballs and people are excited to share that content. 46 00:03:23,560 --> 00:03:27,700 On Facebook, you have a wide range of content formats to choose from. 47 00:03:27,700 --> 00:03:33,550 You can share links, videos, infographics, photos, diagrams, even audio files. 48 00:03:33,760 --> 00:03:39,340 After you share materials on your Facebook page, you should then get a link to the post and then share 49 00:03:39,350 --> 00:03:45,150 that Facebook page, LinkedIn, Facebook group that cater to your needs or relate to the niche. 50 00:03:45,610 --> 00:03:48,770 That's how you unlock the power of repurpose content. 51 00:03:48,790 --> 00:03:55,270 If you play the game this way, you spend less time creating content and more time promoting promotion 52 00:03:55,270 --> 00:03:56,340 is the name of the game. 53 00:03:56,680 --> 00:04:02,440 You may have great content, but it's not going to do you much good it when people don't even know it 54 00:04:02,440 --> 00:04:03,070 exists. 55 00:04:03,400 --> 00:04:09,310 For every dollar you spend creating content, you should spend 10 hours promoting that piece of content. 56 00:04:09,590 --> 00:04:12,210 That is how you build a successful mailing list. 57 00:04:12,490 --> 00:04:19,470 This is how you get a solid read on social media star with a powerful content but a different audience 58 00:04:19,600 --> 00:04:22,690 and spread it on many different social media platforms. 6304

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